MxMIndia

Category: PRODUCTS

  • Celebrates unsung heroes for their efforts during the pandemic

    Vedanta launches digital campaign for Covid heroes

    By Our Staff

     

    Vedanta Group has announced the launch of a digital campaign – ‘Bravehearts’ – to salute unsung heroes who went beyond their call of duty to help others during the second wave of the pandemic. Vedanta will release short videos as part of the campaign, showcasing real-life stories of such ‘Bravehearts’.

     

    Speaking about the campaign, Roma Balwani, Senior Director, Communications & Brand, Vedanta, said: “Bravehearts is our humble tribute to the unsung Covid heroes who stepped out of their comfort zones to make a difference to the society, thereby spreading a message of positivity and hope. The pandemic has seen the world get together to help out others and we feel their efforts need to be appreciated by one and all.”

     

  • To be in charge of public affairs, communications and sustainability for India and Southwest Asia

    Coke appoints new VP for public affairs, PR, etc

    By Our Staff

     

    Sanket Ray
    Sanket Ray

    Coca-Cola has announced the appointment of Devyani Rajya Laxmi Rana, as Vice President Public Affairs, Communications and Sustainability for India and Southwest Asia. Rana is a new addition to Coca-Cola’s leadership team for the region to further drive the company’s purpose driven approach.

     

    Rana has over 25 years of work experience in government and corporate affairs, strategic business advocacy, risk management, communications, CSR and sustainability. She has developed effective strategies focused on maximizing impact in the region on infrastructure, environmental, social and governance, and trade, resulting in business profitability, increased footprint, and expanded manufacturing operations for domestic and export markets.

     

    Commenting on the appointment, Sanket Ray – President, India and Southwest Asia, said “I am delighted to welcome Devyani on this exciting charter to deepen Coca-Cola’s engagement in the region as she joins the leadership team to spearheads the practice in the region. Devyani brings a wealth of experience in advocating for policies, legislation, trade agreements and regulations. Her contributions will augment our belief in our purpose even stronger and serve as an acceleration of the work that was already underway.”

     

  • To leverage the brand across markets

    Leo Burnett appointed creative partner for Visa

    By Our Staff

     

    Visa credit cards has appointed Leo Burnett India as its creative communications partner. The account will be handled by the agency’s Mumbai office.

     

    Speaking about the appointment Sujatha V. Kumar, Head – Marketing, India and South Asia, Visa said: “The Indian payments landscape is at an inflection point with many new consumers and businesses going digital. To help execute our vision for the brand and stay relevant to our audiences, we were looking for the best-in-class innovative thinking and creative capabilities. We found the perfect fit with team Leo Burnett India and we look forward to a successful partnership and some great work.”

     

    Dheeraj Sinha
    Dheeraj Sinha

    Added Dheeraj Sinha, CEO & Chief Strategy Officer – South Asia, Leo Burnett: “Visa is one of the world’s biggest payment technology brands and is transforming the digital payments landscape in India. At Leo Burnett we always look forward to working with brands who use technology to fuel progress. Also, with Visa being aligned with the Publicis Groupe globally, this partnership helps us demonstrate and leverage our ‘Power of One’ capabilities and gives us the platform to build a seamless narrative for the brand across markets. We are looking forward to this journey.”

     

  • To further strengthen the leadership at Hershey India

    Hershey’s appoints Geetika Mehta as MD

    By Our Staff

     

    Geetika Mehta
    Geetika Mehta

    The Hershey Company, or Hershey’s, has announced the appointment of Geetika Mehta, as Managing Director, India. Geetika’s appointment will further strengthen the leadership at Hershey India. She will be reporting into Herjit Bhalla, VP, India and AEMEA at The Hershey Company who was recently elevated to a global role. Herjit reports directly to Rohit Grover, President, Hershey International.

     

    Said Bhalla: “The Indian market is of significant importance to us and is critical to our long-term growth plans. In our endeavor to further strengthen the leadership and drive resilient growth and execution, we are delighted to have Geetika onboard. With a proven track record of building and nurturing small businesses and leading growth for large businesses and driving profitability and turnaround, I am confident that Geetika will successfully lead the Hershey India team into the next phase of growth, scale and evolution.”

     

    Commenting on her appointment, Mehta added: “I am excited to start my new journey and be a part of the wonderful narrative at Hershey India. My central focus will be on the next phase of growth in developing a strong, multi-category play while strengthening positions across key growth segments. I look forward to script a strong growth story in India with the immensely talented team here.”

     

  • Film features chef Vikas Khanna and healthcare heroes

    Wunderman Thompson films for Quaker to mark Doctor’s Day

    By Our Staff

     

    Quaker Oats has created a special film – ‘#SalutingOurHeroes’, a tribute healthcare heroes. The film focuses on positive stories that talk about the incredible work done by the healthcare community. The film opens with Michelin star chef and Quaker’s brand ambassador, Vikas Khanna.

     

    Talking about the initiative Anshul Khanna, Senior Director, Marketing – Foods, PepsiCo India said, “Our healthcare heroes deserve our deepest gratitude and admiration for risking their lives to keep us and our families safe. The ‘#SalutingOurHeroes’ film is our humble gesture to salute the dedicated service, relentless efforts, and unwavering spirit of our healthcare professionals. As a tribute to our heroes, this powerful film not only showcases the feats of incredible strength of our healthcare heroes but also fills us with hope, positivity, and inspiration. Keeping true to Quaker’s attribute of being ‘Fuel for the Real Fit’, we continue to support the healthcare community and are providing nutritious Quaker oatmeals* to hospitals across the country. As a brand that represents ‘Fuel for the Real Fit’, Quaker will continue to stand with the healthcare heroes during these challenging times.”

     

    Talking about the film, Ritu Nakra, WPP Lead – PepsiCo Foods, India said, “Putting their duty before self, our healthcare workers have risked their own lives to save countless others. The selflessness and bravery shown by them in the face of adversity is inspiring for us all.  Quaker honours their courage by paying tribute to them with our short film #SalutingOurHeroes. These stories showcase the courage, conviction and perseverance of our heroes against all odds, fuelling life and health back into the nation.”

     

  • The four-decade old logo receives a spirited and forward-looking makeover

    JK Cement refreshes identity

    By Our Staff

     

    Strengthening its leadership position in the cement industry, JK Cement has reinvented its corporate brand identity by launching a new logo, which represents multiple dimensions of the company. The new avatar was officially unveiled at a virtual event by Dr Raghavpat Singhania – Managing Director, JK Cement Ltd.

     

    Said Dr Singhania: “Our new corporate identity is inspired by Shri Yadupati Singhaniaji’s vision, values and legacy. It is his vision that has propelled JKCement towards continuous growth and has made us an integral part of India’s growth story. Furthermore, at JKCement we have been on a journey of transformation that reflects in our focus on developing people, building strong brands, creating value for all stakeholders, diversification and digitization. We wanted to introduce a new logo that commemorates Yadupatiji’s memory and also represents our Organization’s vision for the future.”

     

  • The mandate includes managing corporate brand strategy, digital and creatives

    Ants to be digital partner for GBKC Fashions

    By Our Staff

     

    GBKC Fashions has assigned its brand strategy, digital and creative mandate to Ants, tech-led marketing agency. Ants will handle the brand’s presence across all digital platforms, including strategy, media planning, digital, creatives and content. Ants will also be responsible for planning and executing new digital initiatives for the two verticals GBKC Fashions and GBKC ATT.

     

    Ritesh Sapra
    Ritesh Sapra

    Said Ritesh Sapra, Chairman and Managing Director, GBKC Global Pvt. Ltd.: “We are thrilled to have the Ants team on board as our Brand Strategy and Digital partners. In today’s world, building a robust brand and having an online presence to reach customers across the globe is of utmost importance. We look forward to working closely with ANTS to reach out to our customers in apparel and advanced textile industry and build a robust digital footprint through innovative and creative communications.”

     

    Sanjay Arora
    Sanjay Arora

    Added Sanjay Arora, Chief Executive Officer, Ants Digital Private Limited: “We are excited to get this mandate from GBKC Global which is enabling customers and providing innovative solutions in the fashion and advanced textile industry. We are excited to offer our strategic, digital and creative services to GBKC Global and to help transform their digital footprint. The opportunities to build an online presence for GBKC Global is great and we are really excited to work on this brand.”

     

  • #TideforTime brings forth a pertinent question – ‘what''s the value of our time?

    Leo Burnett films new campaign for Tide detergent

    By Our Staff

     

    Tide from P&G has announced its newest campaign #TideforTime with the launch of a new film. The campaign aims to contextualise the importance of time for families.

     

    Talking about the campaign, Sharat Verma, Chief Marketing Officer and Vice President, Fabric Care at P&G India said: “During Covid, we have been limited to the confines of our homes. But this physical proximity has not necessarily led to stronger emotional connection. Research shows 9 out of 10 people agree that Covid has made them realize the importance of togetherness. With #TideForTime, our endeavour is to bring to light a pertinent question, rendered even more important in the current context – ‘Are we spending our time on what’s really important?’. We also realise that families spend around 300 hours every year doing laundry. This is also a reminder that by putting Tide to work and letting it deliver its superior cleaning, we can make some time for our lives and spend it on what we truly value – whether it is spending time with families, pursuing passions, finding some me-time or even exploring the entrepreneurial spirit. Because there’s only one thing more precious than our time, and that’s how we spend it.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “My late aunt was one of those people who always had time for everyone, and I used to often ask her how she managed to have time. Her standard reply to me was ‘Beta time milta nahi hai, time banana padhta hai’. When we started creating this movement, we realized we spend up to 300 hours on doing laundry. With #TideForTime movement, we want to encourage everyone to make time for all things that are really important by just saving on laundry time. This movement is a true HumanKind insight, a story which goes beyond words and we hope will inspire everyone to make more time for their loved ones.

     

     

  • The campaign builds on the original engine oil position

    Leo Burnett celebrates legacy of Valvoline in new TVC

    By Our Staff

     

    Valvoline Cummins Pvt ltd, supplier of premium branded lubricants and automotive services, announces its new TVC, ‘Baccho Jaisa Junoon’, to celebrate its passion to stay original, innovate and stay ahead of the curve while maintaining its 150-year old legacy.

     

    Said Sandeep Kalia, Managing Director, Valvoline Cummins Private Limited: “Changing with Time but Staying Original’ is our motto and with the same commitment & passion we have built trust with our channel and consumers over the years. We are one of the fastest-growing lubricant brands in India and the released campaign “Baccho Jaisa Junoon” is testimony to our 150 years of trust & credibility that the brand enjoys world over,”

     

    Added Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins Private Limited: “Our new campaign reinforces the brand’s promise of continuous innovation that has been a constant for us, for over 150 years, What keeps us going is our relentless passion and curiosity around evolving technology that helps us create offerings in tune with consumer trends. The creative inspiration came from the inherent curiosity and originality children have and the passion they exhibit. That in a way embodies our brand’s essence, making us the original engine oil.”
    passion to stay original and deliver the best engine oil for every automobile.”

     

  • To promote latest fragrance collection Tales by Skinn brand

    Ogilvy South shoots digital campaign for Titan

    By Our Staff

     

    Skinn, a fine fragrance brand from the house of Titan, has released a digital video to promote their latest fragrance collection, ‘Tales’ – a collection of 4 happy scents that will uplift your spirits with just a spray. Conceptualised by Ogilvy South the video is aimed at creating awareness for this new launch.

     

    Commenting on the new digital campaign, Kanwalpreet Walia, Marketing Head, Fragrance and Accessories Division, Titan Company Limited, said: “The digital video is a visual depiction of how a spray or a whiff of Tales fragrance transforms and elevates the mood instantly. The overall vibe of the film is colourful, refreshing and quirky. The brand intends to spread waves of cheer through Tales, a collection of four delightful scents in times when most of us are looking for small pockets of joy every day. The campaign embodies how happiness is just a spray away with Skinn Tales fragrances.”

     

    Talking about the film, Mahesh Gharat, CCO, Ogilvy South added: “Tales by Skinn is that whiff of happiness that has the power to lift our everyday moods. Each of the variants – Rio, Ibiza, Oslo and Malaga embody a distinct yet breezy fragrance that alters a person’s atmosphere, when used. The idea therefore was to capture a happy and light vibe while creating a sense of fun and cheerful moments. The film has done justice to this vision and will give an opportunity to the brand to tell myriad Tales of Happiness.”

     

  • With its premium smartphone offering, Redmi Note 10 Pro Max

    Redmi unveils new campaign

    By Our Staff

     

    Redmi India has unveiled a new campaign, ‘Redmi Revolution’

     

    Talking about the new campaign, Sandeep KS – Associate Director Redmi Marketing, Redmi India, said: “The Redmi Revolution is an approach towards working in unison to showcase the potential of a smartphone. Smartphones today are an essential commodity and a daily driver for millions of content creators. At Redmi India, we believe in bringing the best-in-class technology for our consumers at a much affordable price. With Redmi Note 10 Pro Max, we revolutionized the affordable smartphone segment by bridging the gap between a mid-range device and a flagship, empowering our consumers with the best of both worlds. The campaign is our way to appreciate all the content creators, across domains, who revolutionize the world with their stellar skills-just like Redmi Note 10 Pro Max!”

     

  • Symbolises synergy of its integration with Byju's

    Aakash Educational Services Limited unveils new logo

    By Our Staff

     

    Aakash Educational Services Limited (AESL), now a part of edtech major Byju’s, has unveiled a new logo.

     

    Commenting on the new logo, Aakash Chaudhry, Managing Director, Aakash Educational Services Ltd, said: “The seamless merger of Aakash with Byju’s could not have come at a better time for the education sector as the hybrid model of learning has become the need of the hour both for the quality and the continuity of education. Our new logo has everything to do with ‘plus’, representing the sign of value addition to our respective brands as well as to our customers, who are our community of students. It also highlights our shared vision to create a new value proposition for the student community and boost the learning ecosystem.”

     

    Added Byju Raveendran, Founder & CEO, Byju’s: “Our collective expertise in pedagogy, content, and technology has enabled us to build an omnichannel learning offering that will transform test-prep experience for students.”