MxMIndia

Category: PRODUCTS

  • The task was to project the portal as an expert and friendly guide in the home search process

    Magicbricks seeks to make house-hunting a pleasant experience

    By A Correspondent

     

    Magicbricks has unveiled a new TVC that shows a young wife and her husband searching for a property. The film shows that hunting for a house can be a pain-free experience, and the process can bring a couple even closer; turning the hunt for a house a pleasant experience.

     

    Ankur Suman, Creative Director, R K Swamy BBDO, said “We wanted to give our communication tender and softer hues and therefore an emotional layering was imperative. The song ‘Do deewane sheher mein’… serves that purpose perfectly. An important ingredient of the new Magicbricks campaign, this song is arguably Hindi Cinema’s only home search song! Against the backdrop of this song, we wanted to depict a simple, credible story around the ease of searching property on the website, without any joke or contrived created device jostling for viewers’ attention. So this campaign sets the right tone for the brand and acts as the first step to build an emotional bridge between the portal and users, which is quite pertinent to something like home search.”

     

    Sunil Kukreti, Senior Partner, R K Swamy BBDO said, “The online real estate portal category is now getting very competitive and the task was to project the portal as an expert and friendly guide in the home search process. The TVC had to emotionally connect with the consumers while getting across that Magicbricks simplifies the home search process and makes it easy and fun.”

     

  • The TVC is aimed at educating consumers on preventive approach to waterproofing while constructing new homes

    Dr. Fixit unveil new TVC during World Cup

    By A Correspondent

     

    Pidilite Industries launched its second campaign during the ICC World cup 2015 during the India-South Africa match. The new TVC is aimed at educating consumers on preventive approach to waterproofing while constructing new homes.

     

    Vivek Sharma, Chief Marketing Officer, Pidilite Industries said, “Dr. Fixit offers a range of waterproofing products which address all the critical areas of waterproofing.  With this new TVC, we are educating consumers about preventive waterproofing, using Dr. Fixit LW+‘Tonic for Cement’ while building their homes. Dr. Fixit LW+ is advocated to be added to cement to build healthy homes.  The new TVC is humorous and encourages the consumers to adopt proactive, preventive approach to waterproofing and supports our efforts at educating them through our ‘Leak Free Home’ initiative.”

     

    Commenting on the concept, Amitabh Agnihotri, Sr. Creative Director, Ogilvy – Mumbai, says, “The idea was to shake people out of their indifference towards their waterproofing needs. We decided to make it in a manner that people remember the brand and mix LW+ with cement while building their homes”.

     

    The ad film is set in a village and opens with a dacoit threatening a villager at gunpoint. The other villagers are seen to be scared and crying for help. “Police ko kisne bataya,” the Dacoit asks the villager. Just as he is about to shoot him, a voice says “Main batata hoon.” The crowd of onlookers’ parts and a young man is seen standing there. He looks around and starts singing a song,

     

  • The television campaign has been created by DentsuMarcom and is on air across channels

    Honda unveils new campaign for CB Unicorn 160

    By A Correspondent

     

    Honda Motorcycle & Scooter India Pvt.Ltd. (HMSI) has kicked off its off latest TVC for Honda CB Unicorn 160. In line with thepropositionof Honda CB Unicorn 160, the campaign projects ‘an all-rounder personality’. It goes beyond hard hitting style-quotient to embrace riders for what they are- a stylish commuter made to rejuvenate their city-riding experience. The television campaign has been created by Dentsu Marcom and is on air across channels.

     

    The objective of this novel campaign is to further reinforce presence and increase market share in 150cc-180cc segment by leveraging the legacy of brand Unicorn in a new stylish avatar.

     

    The campaign aims to capture maximum market share in the stylish category within the 150~160cc segment.Aimed to leverage the legacy of brand Unicorn and further, solidify HMSI’s presence in the category by converging existing and prospective users of CB Unicorn.

     

    The film shows the protagonist getting ready and sitting on the new CB Unicorn 160. One gets to see all the new styling elements in the CB Unicorn 160 that makes the rider and the bike look good. Then the protagonist rides out on the road when a little boy on a bicycle rides from a by lane and starts chasing. Seeing this, the protagonist on the new Unicorn 160 slows down and lets the boy overtake him. The boy thinking he has won, exults. The protagonist smiles to himself and rides away.

     

    YS Guleria, Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd,said, “The TVC has been pictured beautifully to bring out the elegant appeal of CB Unicorn 160 as well as it stresses on the personality of the rider. Honda Unicorn has been a household name for performance and reliability in the 150-160cc category; with newHonda CB Unicorn 160 we aim to redefine the category and raise the barwith a differentiated style, superior performance andbest in class mileage with Honda Eco Technology (HET).”

     

    “The new CB Unicorn 160 isakin to the man who rides it, does not just look good, but also is inherently good. CB Unicorn has always been known to be a solid, reliable motorcycle. Now with added looks and power of new 160cc engine, it promises to attract more consumers and offers a great combination in the segment,” said,Titus Upputuru, National Creative Director- DentsuMarcom.

     

  • The new TVC allows consumers to feel the magic of colour whilst experiencing the best of cricketing action on the TV set

    Hakuhodo Percept unveils new campaign for Sony Bravia Triluminos TV

    By A Correspondent

     

    Hakuhodo Percept has created a new television commercial for SONY Bravia Triluminos HD LED TV.

     

    The new TVC allows consumers to feel the magic of colour whilst experiencing the best of cricketing action on the TV set. The unique treatment of TVC is in keeping with the brand philosophy “Be Moved” with the tone centering on the USP of the Triluminos Display and is aptly brought to life through an interplay of cricket, colour and emotions by involving children and placing them in a fantasy world filled with vibrant colours.

     

    The TVC is an everyday story about three young children who are ridiculed by the big boys playing cricket in the field. And what transpires when these children discover their own spectacular field of colours- how they feel the magic when they land in the world of colours.

     

    Elvis Sequeira

    Speaking on the campaign Elvis Sequeira, COO, Hakuhodo Percept, said, “With the SONY Bravia Triluminos HD LED TV it was a unique opportunity to take the true-to-life colour experience to a new level. In fact, its innovative technology makes for extremely stunning and colourful visuals.”

     

    Commenting on the new campaign, Ryusuke Fukushima, Head Marketing Communication, Sony India, said, “We wanted to highlight the incredible colours that mark our New Triluminos technology. These colours can enrich the complete cricket viewing experience manifold. At the time of World Cup, this was the center of our communication and the TVC has conveyed it effectively”

     

  • TVC showcases how a girl can carry her style and beauty entourage in her phone and get instantly glamorous

    New promotional campaign for Micromax Canvas Selfie unveiled

    By A Correspondent

     

    One always clicks selfies when they are dressed up which makes the final photograph look great. But what about instances when one isn’t really looking their best and still want to share a selfie. The Micromax Canvas Selfie with its in-built beauty tools, enables one to set the camera to smoothen your skin, slim your face, enhance your eyes and even apply make-up to look glamourous instantly and in every picture.

     

    Micromax and Lowe Lintas have come up with an exciting TVC which showcases how a girl can carry her style and beauty entourage in her phone and get instantly glamorous. The TVC has been strung together with a mesmerising track that captures the magic on-screen.

     

    Commenting on the new TVC, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said “With the selfie rage already running strong, people today take and retake pictures of themselves until it mirrors perfection and what they want the world to see them as. Keeping this in mind, we have created our latest smartphone, Canvas Selfie- with 13 MP front and rear camera and in-built beauty editing tools to give the consumers that perfect selfie. Capturing this thought and the unique Selfie features of the smartphone in our new TVC, we have tried to portray how a girl can glam up herself anywhere and anytime by just using the amazing beauty tools of Canvas Selfie. Through this product and our new TVC campaign, we are targeting the untapped women consumers who want to look good in a dull and mundane days of their life as well”

     

    Commenting on the new TVC, Shayondeep Pal, Executive creative director, Lowe Lintas said, “The idea was to do an interesting demo film. Imagine there are people residing inside the phone who do all sorts of beauty treatments – an army of stylists who make sure you look good every time you shoot a selfie. The inside of the phone is an artist’s imagination rather than a world of chips, motherboards and circuits.’’

     

    The smartphone comes with inbuilt beauty tools in the camera application like Eye Enhancement which makes eyes bigger and brighter; Face slimming which helps give you high cheek bone effect & rid you of the double chin; Skin Smoothening which helps remove all the blemishes; Teeth Whitening for perfectly white shiny teeth; Remove Oil to get rid of the oil patches and one can also add make up effects like mascara, eye-shadow, blush & lip gloss.

     

  • Highlights the utmost need for protecting ones family 'first'

    Max Life Insurance unveils new TVC to promote its Online Term Plan

    By A Correspondent

     

    Max Life Insurance has announced the launch of a new TVC campaign for its Online Term Plan. The TVC will go on air on 6th March 2014. The TVC is based on the insight of procrastination when it comes to buying Life Insurance and prioritizing other purchases that offer immediate gratification. The TVC,thus re-emphasizes the fact that life is full of uncertainties and one needs to be financially prepared for it first.

     

    In line with its past brand communication, the TVC is conceptualized around the idea of a customer and his own alterego. The film opens with the male protagonist trying to buy Life Insurance online, however his alterego appears and tries to dissuade him from doing so. The alterego presents various reasons like the protagonist being in good health, planning for a holiday trip first, and other immediate priorities to discourage him from buying life insurance. However, instead of being influenced by the suggestions of alterego, he goes ahead and buys the ‘Max Life Insurance Online Term Plan’, emphasizing on the point that it is important to secure the future of his family first. The TVC has a light humorous feel attached to it.

     

    Commenting on the new campaign, Nisha Motwani- Director & Chief Marketing Officer, Max Life Insurance said, “Most people do not understand the importance of Life Insurance from the perspective of securing the financial future of their family in case of an unplanned event in life. It is largely seen as an investment option. Also, most people tend to live under the shadows of misplaced optimism, believingthat misfortune will never strike them and postpone buying life insurance over things that provide immediate gratification. Through this TVC Max Life Insurance is re-emphasizing on the importance of protection, thereby encouraging them to take action.”

     

    Max Life Insurance had recently run a digital campaign through Social Media platforms like You Tube, Facebook and Twitter, showcasing videos on stories of real people who have had near death personal instances and taken steps to protect their family. The new TVC is a continuation to Max Life Insurance’s efforts in the same direction.

     

  • The new integrated campaign highlights a relationship of equals between mother and child

    Kellogg’s takes the ‘Khuljaye Bachpan’ route for Chocos

    By A Correspondent

     

    Kellogg’s Chocos has launched a new campaign ‘Khuljaye Bachpan’. This campaign highlights the win-win equation between mother and child, where they learn and grow together. Buddy parenting makes way for some unforgettable moments between mother and child and through ‘Khuljaye Bachpan’, kids and mothers have a symbiotic, fun relationship over Chocos which enables the child to unlock happiness in their childhood. The campaign motivates mothers to nurture intimate, fun relationships with their kids throughout their childhood.

     

    Speaking about this initiative, Harpreet Singh Tibb, Director of Marketing, Kellogg India said, “Our new campaign “Khuljaye Bachpan” is built on the insight that parent-kid relationships have now evolved into a relationship of equals. Parents learn from the kid as much as they teach them. Kellogg’s Chocos is kid loved and mom approved because of its chocolaty taste and roti-like benefits. It creates those precious moments where the mother and kid bond. These moments create a happy and memorable childhood, a childhood that is uninhibited and allows the kid to discover the joy of growing up. Chocos as a brand celebrates uninhibited childhood and over the next few months we will be creating many such platforms that allow mom and kids to bond better.”

     

    The campaign TVC features brand ambassador Juhi Chawla portraying the role of a buddy mom to her kid. She shares a friendly equation with her son who has just lost in a video game and boosts his confidence by saying that “Harna jeetna is all part of the game”. The TVC then reveals an interesting twist that he has lost the game against his mother, played by Juhi, and she has learnt all the moves from him. It reiterates that Kellogg’s Chocos creates moments of happiness, where mother and child learn fun things together.

     

    The TVC will be supported by 20 second testimonials by celebrity moms sharing their ‘Khuljaye Bachpan’ moments with their kids. Viewers will also witness celebrity moms inviting real life stories from mothers bonding with their kids. Viewers will be encouraged to share their own ‘Khuljaye Bachpan’ stories, which will then be recognized by the brand through gratifications.

     

    Commenting on the latest campaign, Nandita Chalam, Vice President & Executive Creative Director, JWT said, “Modern parenting is all about letting children have an uninhibited childhood. Our new campaign philosophy for Kellogg’s Chocos reflects this – ‘Khuljaye Bachpan.’ We brought this alive by showing a new trend in families – today, it’s not just children who learn from their parents but parents also learn a lot from their children. As part of this campaign, Juhi Chawla invites other parents to share such stories of learning from each other. Digital and activation legs of the campaign are all built around the same thought of ‘Khuljaye Bachpan’.”

     

    The campaign is an integrated promotion campaign comprising of amplification across TV, digital and on-ground to engage with mothers and children.

     

  • TVC has been launched in line with Mahindra Tractors’ vision of delivering Farm Tech Prosperity

    Mahindra unveils new TVC for Arjun Novo

    By A Correspondent

     

    Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES) has launched a TVC for its most technologically advanced tractor, Arjun Novo.

     

    The TVC is set against the backdrop of Mahindra Research Valley, Mahindra’s nerve centre for design and development for its automobiles and tractors. The TVC showcases true farm performance, bringing to life proven product performance using 3D animation. The product features have been explained and dramatized depicting the product’s superiority and advanced technology and highlighting its key message for customers – technology that allows you to do the impossible.

     

    Speaking on the new television commercial, Ravindra Shahane, Vice President, Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “At Mahindra, we are committed to deliver Farm Tech Prosperity through technologically superior solutions. Our aim has been to drive positive change in the lives of our customers, enabling them to Rise above their current realm of possibility. Arjun Novo is a leap in technology and innovation that can perform myriad applications desired by the farmer. The new TVC has effectively captured this leap of technology that will open a world of possibilities to the modern farmer.”

     

    Robby Mathew

    Robby Mathew, National Creative Director, Interface Communications Pvt. Ltd. said “The biggest challenge was to bridge what consumers expect from Mahindra Tractors and communicate what the Arjun Novo can offer in an impactful way. It’s a futuristic approach in the farming space but at the same time will connect with the farmer at an emotional level. The Arjun Novo will raise the technology quotient in the Indian Tractor Industry.”

     

  • Vodafone has taken a leadership stance by creating relevance for easy-to-use mobility solutions for its customers on the digital platform

    Vodafone unveils campaign to promote new website

    By A Correspondent

     

    Vodafone has come up with a new TV campaign, that will also be supported by a high decibel digital campaign in order to promote its new website www.vodafone.in and My Vodafone app.

     

    As a result of the growing penetration of internet and smartphones – the customer has become demanding of a 24×7, easy and quick methods to address their mobility needs, especially through the digital platform. However, the digitally savvy customer is either unaware of the facility that lets him complete his daily mobility tasks online or carries an impression of it being highly complex.

     

    Vodafone has taken a leadership stance by creating relevance for easy-to-use mobility solutions for its customers on the digital platform. These assets promise an on-the-go and hassle free platform that enables customers to avail a range of products and services, access their accounts, manage their usage, pay bills, add or remove packs/ services and recharge for themselves or others in just 30 seconds.

     

    The campaign underlines the benefit of being in control of one’s mobility usage/needs within just 30 seconds. The campaign introduces three triggers for which the digital platform offers a simple and quick solution. The films are everyday stories that help dramatize the ‘ease of use’ of digital assets – in order to create relevance for them for a telecom customer.

     

    The new campaign focuses on the various features of the website and the app and how easy it is to use them. The advertising for the services is based on the idea that there could many tough instances one has to face in life, but using the new Vodafone website and is not one of them. The film shows how it can get tough to control one’s mobile bill, especially when one is surrounded by an enthusiastic family who loves to talk. And in sharp contrast, how easy it is when it comes to paying one’s Vodafone bill using the Vodafone website or My Vodafone app.

     

  • The move will enhance consumer experience and will set a new benchmark for the online real estate market

    Housing unveils new logo, mobile app

    By A Correspondent

     

    Online real estate platform Housing has unveiled its new brand identity. The change includes a new logo along with a revamped website and technologically superior mobile application. The move will enhance consumer experience and will set a new benchmark for the online real estate market.

     

    Summed up in two words ‘Look Up’, Housing’s new logo is an upward arrow, with sharp outer edges that direct towards the future, while the softer edges symbolize a nurturing shelter. The ‘Look Up’ symbol is embedded into the letter ‘H’ of the Housing logotype.

     

    Commenting on the launch of the new brand identity, Rahul Yadav, CEO & Co-founder of Housing said, “Our aim and belief is to innovate and use technology to make things simpler, quicker and clearer. We don’t stop at success, we strive to improve, explore and ask ourselves ‘what next?’ so we can set new benchmarks, change the game and make every customer experience 10X. In short, we Out See, Out Think and Out Do for our customers so that they can look up to us and to a better life. Our new identity is a reflection of this belief system. Life is better when you Look Up.”

     

    In its new avatar, Housing’s new colour palette in the new logo and wordmark is based on four key brand colours that make life look brighter and embody the spirit of optimism. Christened as Housing Pink, Yellow, Purple and Green, the new brand colours play a key role in the new identity, personifying Housing as optimistic, game-changing and uncompromising.

     

  • The new Live It Abhi campaign inspires young Indians to shake things up and leave a mark wherever they go

    ‘Live it Abhi’, exhorts Pepsi to the youth on today

    By A Correspondent

     

    Pepsi celebrates the fun and entertainment attitude of Indian youth by rolling out a new thematic campaign – Live It Abhi.

     

    With its irreverent spirit and dynamism, Pepsi has always led youth imagination and challenged convention. The new Live It Abhi campaign inspires young Indians to shake things up and leave a mark wherever they go. The campaign features a star-studded ensemble cast with brand ambassadors Ranbir Kapoor and Virat Kohli – two of the country’s hottest and most sought after youth icons. In an interesting twist, leading actress Anushka Sharma makes a special appearance.

     

    Speaking about the launch of Pepsi’s new Live It Abhi campaign, Ruchira Jaitly, Senior Director Marketing – Social Beverages, PepsiCo India, said “Pepsi has always shared a strong and culturally relevant connect with the youth. We have been an integral part of Indian pop culture and shaped opinion at every stage. This year is extraordinarily special at Pepsi, as we make the young Indian the focal point of all our campaigns and activations. In 2015, the consumer is ‘front-and-center’ for Pepsi, not just as a target audience, but in a much more exciting and meaningful way. This year, we will engage with Indian youth in a manner that has never been seen before in India.”

     

    The new TVC enlivens the Live It Abhi philosophy by urging the consumer to grab opportunities, dive headlong into life, and live it now. For the first time, consumers will see Ranbir and Virat together in a Pepsi ad; along with a sizzling cameo by Anushka Sharma. The film opens with Virat Kohli batting, and sending the ball over the ropes in a smashing stroke. Sitting in the crowd is Ranbir Kapoor, who catches the ball and with a Pepsi bottle in his hand, decides to Live it Abhi that very moment. Watch the link to know more.

     

    Talking about the TVC, Anuja Chauhan, Creative Consultant, JWT said “The ad celebrates the irreverent cheeky attitude of Youth today, who see life not as a spectator sport but as a stage – with spotlights to be stolen, whistles to be earned, and hearts to be won. And that it is better to try – and flop – than not try at all.”

     

  • Hakuhodo beat other agencies that were involved in the pitch comprising Lowe, Capital, Dentsu

    Maruti Suzuki back in Hakuhodo Percept stable

    By A Correspondent

     

    Hakuhodo Percept has won the creative and integrated brand duties for the launch of a new car in the B segment from Maruti Suzuki, India’s largest passenger car manufacturer.

     

    Hakuhodo beat other agencies that were involved in the pitch comprising Lowe, Capital, Dentsu.

     

    The name of the new model is undisclosed as of now, however, its launch is slated for mid May 2015 and a fully integrated campaign is being planned to break around the same time. The size of the business is estimated to be around Rs 100 crores.

     

    Confirming the win, Kosuke Kataoka, Executive Director Hakuhodo Percept, said, “Winning this new brand from Maruti Suzuki gives us all immense pride and marks an important step in our journey together, which we re-initiated in early 2014 with the extremely challenging Delhi Auto Expo. We are looking forward to making this launch a huge success.”

     

    Commenting on the decision to award the business to Hakuhodo, Manohar Bhat, Vice-President, Marketing, Maruti Suzuki India said: “We are happy that Hakuhudo has come on board. Hakuhudo is associated with Suzuki Japan on various brands and we do believe that our brand will benefit from that experience.”

     

    Elvis Sequeira

    Elvis Sequeira, COO, Hakuhodo Percept added, “It’s an incredible win. The excitement in the agency is unbelievable. We are so happy to welcome this very popular brand back to our agency.”