MxMIndia

Category: PRODUCTS

  • The brand has signed on exciting new talent Siddhant Chaturvedi aka MC Sher of Gully boy fame, as its brand ambassador

    Publicis India rolls out inaugural ad campaign for Ustraa

    By A Correspondent

     

    Ustraa, the men’s grooming brand from Happily Unmarried, has launched its ad campaign titled Ustraawale.

     

    Highlighting the objective behind the campaign, Rajat Tuli, Co-founder, Ustraa said: “Ustraa’s brand personality is playful swagger. In our communication we wanted that to come across very strongly. The agency managed to do just that.”

     

    Adding his views, Rahul Anand – Co Founder Ustraa said: “This is our first brand campaign and a start of Ustraa 2.0, we are super excited about the way the ads have turned out.”

     

    Commenting on the thought process behind the campaign, Ajay Gahlaut, CCO & MD – Publicis India said: “Over the years I’ve realised that great work more often than not begins with a great set of clients. The rest is just semantics. In this case, we started the brainstorming session a couple of days before the presentation. We sat in my beautiful hotel room overlooking the Aravalli hills where we talked about everything under the sun except the brief! And despite our best efforts, an idea or two managed to sneak in and we had to cut short the partying and start typing some scripts about one Ustrawale!”

     

     

  • It is trying to encourage our consumers to strike a chord of playfulness

    Oreo urges consumers to ‘Disconnect to Connect’

    By A Correspondent

     

    Oreo recently launched a new campaign that urges consumers to ‘Disconnect to Connect’, getting away from their technological devices and enjoy moments of playful connections, with family and friends.

     

    Commenting on the launch of the campaign, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, said, “In order to connect with people, it’s important to give them utmost time and attention. With our ‘Disconnect to Connect’ campaign, we are trying to encourage our consumers to strike a chord of playfulness with their loved ones by snoozing away from the automated world. Oreo’s brand purpose is to fill the world with more playful moments that bring people together to break through the monotony of adulthood’s seriousness. For over 70 years now, Mondelez India has garnered consumer love and trust on the back of light-hearted, yet meaningful and progressive storytelling, supported by cutting-edge Marketing Excellence. Through this campaign, we aim to continue this momentum by taking forward our company’s vision to ‘Empower People to Snack Right’.”

     

    The new TVC has been conceptualized by FCB Interface. Shedding light on the insight, Robby Mathew, Chief Creative Officer, FCB Interface added: “The innocence of the little girl sending an Oreo by email lent itself to a really cute story.”

     

     

  • The film has been directed by renowned director Prasoon Pandey

    CenturyPly takes ‘Sab Sahe Mast Rahe’ message further in latest ad campaign

    By A Correspondent

     

    CenturyPly has launched a campaign across all leading television channels, theatres and relevant digital platforms to ensure trust in consumers.

     

    The video highlights the brand ethics and highly durable products when the furbished room remains undamaged even after those unintentional tortures on the furniture. The film has been directed by renowned director Prasoon Pandey.

     

    Regarding the campaign, Keshav Bhajanka, Executive Director, CenturyPly said: “CenturyPly, always being a brand of consumer’s trust, has come up with this new TVC which depicts our core message, ‘Sab Sahe Mast Rahe’. Showcasing the chaotic and distressed scenario of everyday household, the narrative of our new brand film reaffirms CenturyPly’s credentials as a leader in the industry, which seamlessly integrates trust and sustainability into customers’ lives. In a world full of uncertainty, CenturyPly will always continue to assure their customers with the best interior service, delivering the intrinsic value of strength, durability and wide ranges of aesthetic designs. We aim to elevate the trust in our consumers , as Centuryply products keeps its promise with water proof, scratch proof, fire resistant, bacteria proof products –assuring a completely worry free experience for customers.”

     

     

  • The campaign presents a humorous take on home loan rejection in this segment

    HomeFirst launches inaugural ad campaign

    By A Correspondent

     

    HomeFirst has launched a new campaign titled “Samman Ka Permanent Address”. Said Rajarshi Mitra, Brand Manager, HomeFirst: “During our day-to-day interaction with the customers, we have found their urge to be respected in the society as a huge driving force in their pursuit to upgrade their current lifestyle. Ownership of a home takes them to the top of that respect chain (if I can put it that way). Together with Concept Communication, we have used this insight to create a fun TVC and a series of print ads.”

     

    Added Rachanah Roy, NCD, Concept Communication: ”The brief was unique and challenging considering the clutter of home loan communication. The respect and acknowledgment spin was an intentional approach as it is an untouched underlying problem. What started as a jingle came to become a fictitious character with a fresh approach to storytelling supported by creative and directional inputs from Anand Karir (A Glass of Whisky Films) our valued partners.”

     

     

  • The #ImwithYellow campaign has been conceptualised by Havas and executed by ADK Fortune Communications

    Prega News takes the neutral route with #ImwithYellow ad campaign

    By A Correspondent

     

    To mark International Women’s Day, Prega News has launched #ImwithYellow, a digital campaign to promote gender equality in the country. The campaign underlines the brands forward-thinking philosophy and creates awareness about sensitive issues that affect society.

     

    The campaign has been conceptualised by Havas and executed by ADK Fortune Communications. The campaign has been launched across all digital platforms including cinema halls, outdoor, radio and e-commerce platforms for wider reach.

     

    Said Rajeev Juneja, CEO, Mankind Pharma: “Prega News has been a frontrunner in raising pertinent issues related to pregnancy and childbirth in the country, which are generally ignored. Indian society is still at large engulfed with preference of male child over female. Labelled in specific colors this has been running through generations and is wrecking the foundation of countrys social progress. Our latest campaign – #ImwithYellow is an initiative to rise against the alarming issue of sex discrimination. It urges people to do away with the clichés of gender stereotyping and focus on health of the baby by standing with Yellow – a colour that symbolizes its health and happiness.”

     

     

  • Flower Will is a promise by FNP to bring back the magical smile on faces of an individual’s loved ones

    Ferns N Petals unveils ‘Flower Will’

    By A Correspondent

     

    To embark the launch of its new service ‘Flower Will’, Ferns N Petals has unveiled a digital ad film called ‘Love Beyond Life’ featuring actors Neena Gupta and Rajat Kapoor with an emotional storyline. The campaign is released across digital channels with #LoveForever including Facebook, Instagram, YouTube and Twitter.

     

    Notes a communique: “Flower Will is a promise by FNP to bring back the magical smile on faces of an individual’s loved ones by ensuring continuous delivery of blooming floral bouquets on every special occasion in the recipient’s life. The service allows a sender to choose a plan varying from 5, 10, 15 or 20 years and assign an informer who owns the task of letting Ferns N Petals know about the demise of the sender.”

     

     

  • Conceptualised by Wunderman Thompson, the #SliceItnaThickKaise campaign aims to engage with the audiences in a fun and quirky manner

    Slice celebrates thick mango drink in new ad

    By A Correspondent

     

    PepsiCo has announced the launch of a new avatar of Slice and launched new TVC campaign, ‘Naya Slice Itna Thick Kaise’, featuring actor and brand ambassador Katrina Kaif.

     

    Speaking on the occasion, Vineet Sharma, Director, Juices, PepsiCo India said: “Mango-based beverage category continues to grow in India with mango fans savoring beverages that offer a taste which is closest to a real mango experience. At PepsiCo, we listen to our consumers and remain focused on evolving our offerings to meet the ever-changing consumer needs. Thus, we have launched the new Slice, which is the thickest and tastiest Mango drink in India. Furthermore, we have launched an exciting new brand campaign featuring Katrina Kaif that will further deepen the brand’s connect, increase awareness and drive trials for the new Slice in the country. We hope everyone will enjoy both the new Slice and our campaign.”

     

    Added Sumati Singh, Executive Creative Director and VP, Wunderman Thompson: “Consumer research showed that Slice is thicker than other mango drinks and this insight formed the core of our creative route. Slice ‘Itna Thick Kaise?’ delves into the fun, quirky reasons that makes the mango beverage so thick. Bringing this creative articulation alive is brand ambassador Katrina Kaif, who is seen depicting every mango lover’s delight rather effortlessly in the new TVC. We are confident that Slice ‘Itna Thick Kaise?’ will resonate strongly with consumers and set the tone for the upcoming summer season.”

     

     

  • The agency will be responsible for the strategic and creative execution of organic and paid digital communication

    Big Trunk bags digital mandate for H&R Johnson

    By A Correspondent

     

    Big Trunk Communications has bagged the digital mandate for H&R Johnson (India). The association will work towards combining customer experience and process innovation to help the brand attain end-to-end digital transformation and win big in the growing digital marketing arena. The account was won after a multi-agency pitch process.

     

    Dinesh Vyas

    Speaking on the association, Dinesh Vyas, Senior Vice President Marketing – H & R Johnson (India) said: “We are delighted to partner with Big Trunk Communications for digital media services. We were on a lookout for a dynamic and performance-driven digital partner to support our evolving marketing needs and were impressed with Big Trunk’s user first and data-centric approach along with their abilities of thinking out-of-the-box. Their long-term association with other reputed brands also gives us the confidence to entrust the digital duties to this future-facing agency. Our association with Big Trunk Communication is aimed to strengthen our digital abilities extensively, build social engagement and generate leads.”

     

    Bharat Subramaniam

    Added Bharat Subramaniam, Managing Director – Big Trunk Communications: “We are happy to be associated with a brand that carries a legacy of more than 60 years. As a full-service digital agency, we are equipped with a deeper understanding of the digital landscape and can offer enhanced and measurable experiences across platforms. The integration with H&R Johnson (India) will add scale to the depth of our services and help us to grow even further. This acquisition is an incredible opportunity for our team, and we look forward to adding value to this association.”

     

  • Conceptualised by Leo Burnett India, TVC emphasises the capability of the Diesel Automatic across the urban jungle

    Jeep Compass reveals off-roader in new ad

    By A Correspondent

     

    FCA India, manufacturer of Jeep Compass, recently added a new range of diesel variants in its line up with the versatile nine-speed automatic transmission. Positioned as ’Urban off-roader’, the Jeep Compass Diesel Automatic, in the latest TVC campaign created by Leo Burnett India, showcases its dual capability in urban traffic and also off the road.

     

    Speaking about the new campaign, Rahul Pansare, CMO & Head of PR, FCA India said: “Brand Jeep has always been about taking on tough challenges and doing things differently. Following the theme, TVC showcases the new Jeep Compass Diesel Automatic navigating effortlessly through a concrete jungle. The deep contrast neo-retro look of the TVC makes it standout in the clutter. Jeep’s DNA has been creatively highlighted in this TVC created by Leo Burnett and I think we have a memorable film here. We have already got positive reviews and I am sure this TVC helps strengthen the Jeep brand and deliver the expected results.”

     

    Added Rajdeepak Das, MD – India & Chief Creative Officer – South Asia, Leo Burnett: “Jeep is an iconic brand known for taking the road less travelled. Our latest campaign showcases the Diesel Automatic avatar of the Jeep Compass – India’s 1st ‘Urban off-roader’ taking on the urban jungle with ease. The visually striking and sleek film perfectly showcases the Jeep Compass taking on the challenges of the city and conquering them. To emphasize the beauty of this beast, we decided on a retro cool film with the soundtrack and visual style inspired by the evocative ‘golden era.”

     

     

  • The dating app uses fun Meme Text Videos (MTVs) to call out all the mis-matchmakers who try playing cupid to Indian millennials

    OkCupid’s latest campaign dishes out sweet revenge to the #Mismatchmakers

    By A Correspondent

     

     

    https://www.instagram.com/p/B8ONhEgpSkV/

     

    Dating app OkCupid has launched digital campaign #Mismatchmakers using Meme Text Videos (MTVs) to address the frustrations of single millennials thanks to friends, family, and peers constantly trying to set them up.

     

    Talking about the campaign, Melissa Hobley, CMO at OkCupid, said: “#Mismatchmakers is a fun take on the obvious frustration of your loved ones setting you up on bad dates. We love them, but not their taste in our partner! Every single person wants them to stop and doesn’t know how to tell them – so we did! It’s 2020 after all – this is the year to find love on your terms – not theirs.”

     

    Added PG Aditiya, Executive Creative Director, Dentsu Webchutney: “Sometimes great advertising doesn’t look or feel like an ad, and that’s part of the secret sauce. The team behind Mismatchmakers represent OkCupid’s core target users as well, so the scripts wrote themselves. The entire campaign was also produced and directed by the core team at Webchutney, making it ridiculously enjoyable to create and, hopefully, consume.”

     

     

  • This is the first and the only smartphone brand that Salman Khan has collaborated with

    Realme appoints Salman as brand ambassador

    By A Correspondent

     

    Device-maker Realme has announced Salman Khan as its brand ambassador, endorsing its upcoming Realme 6 and Realme 6 Pro series.

     

    Commenting on the partnership, Madhav Sheth, Vice President of Realme and CEO of Realme India, said: “What makes Salman Khan the best choice for us it that he enjoys a massive appeal across various regions and demographic profiles of India. That brings immense value to us as one of the unique selling propositions of our brand lies in making cutting edge technology, fun, stylish, quality-driven products within everyone’s reach and across all price segments. Having Salman Khan on board with a mammoth fan following will help us reach and tap into that target audience of ours.”

     

     

  • Bhumi Pednekar signs on to drive awareness on #KeepGirlsInSchool

    Whisper launches new campaign to #KeepGirlsInSchool

    By A Correspondent

     

    P&G’s Whisper has released its latest campaign to #KeepGirlsInSchool and prevent them from dropping out when they get their periods. As part of this campaign, Whisper launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty.

     

    The film, conceptualised by Leo Burnett, sheds light on how girls go missing from school during periods and nobody notices. Said Chetna Soni, Category Leader – Feminine Care, P&G Indian sub-continent: “Whisper® has become synonymous with challenging societal barriers to menstrual hygiene in the country through its path-breaking campaigns and #KeepGirlsInSchool is the latest edition in the brand’s illustrious history. We pioneered breaking period taboos by using our voice in advertising and media through trail-blazing award-winning campaign #TouchThePickle and following it up with revolutionary campaigns like #SitImproper and #WhispersBreakSilence.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director – India & Chief Creative Officer Leo Burnett South Asia added: “It is shocking to know that even today in India, 1 in 5 girls drop out of school because of period hygiene. We have been partnering with Whisper to not only tell this moving story, but with the #KeepGirlsinSchool initiative we want to jolt people with the reality of these numbers and encourage everyone to join us in our movement to towards achieving 100% menstrual hygiene in the country.”