MxMIndia

Category: PRODUCTS

  • The film takes a look at stories of survivors of near death experiences

    HDFC Life’s new ad campaign showcases inspirational stories

    By A Correspondent

     

    HDFC Life has launched a new ad film ‘Bounce back to Life’ that features real-life survivor stories to showcase the need for term insurance to financially protect ones family and loved ones when faced with unforeseen circumstances.

     

    Speaking on the thought behind the campaign, Pankaj Gupta, Senior Executive Vice President (Sales) and Chief Marketing Officer, Pankaj Gupta: “I am happy to share that our latest ad film addresses the need for protection and brings out one of the strongest essence of life – Hope. We at HDFC Life, believe that real-life stories relate and connect to every human and helps driving a sense of urgency to evaluate financial decisions that can secure our future and enable a life of Pride.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director India and Chief Creative Officer Leo Burnett South Asia added: “This campaign brings very touching; powerful, human stories told with an impactful narrative, that I am sure will strike a chord with the audience. More so because although these individuals have lived through a tragedy, our chronicle focuses on the positive way they have survived their individual ordeals and come out of it stronger and more optimistic. After all life needs hope, faith and love. This is a beautiful ‘HumanKind’ story.”

     

     

  • New brand campaign in line with brand’s global philosophy ‘More Time Living’ rolled out

    Tupperware ups outreach via new campaign

    By A Correspondent

     

    Tupperware has launched its latest brand campaign ‘More Time Living’ in India. The brand is set to launch over 30 exclusive brand stores across the nation within this year, and recently announced its official entry into e-tail space with partners like Amazon and Flipkart.

     

    Sharing his views on the campaign launch, Deepak Chhabra, Managing Director, Tupperware India, said: “Given the rapidly changing social dynamics around us, it is important to create an honest brand narrative rooted in a believable product philosophy. ‘More Time Living’, is inspired from the magical nature of our products and how they not only save time, but fill each moment with delight. I believe that the TVC will help us build an even stronger brand connect and resonate well with our target audience.”

     

     

  • The campaign idea takes on the daily grind, the routine of life, and how one gets lost in doing the right things

    #RideToReboot, affirms Mullen Lintas in new campaign for Bajaj Avenger

    By A Correspondent

     

    Riding the wave of successful campaigns for Bajaj Avenger, Mullen Lintas Mumbai has conceived a new campaign for the brand. The campaign idea takes on the daily grind, the routine of life, and how one gets lost in doing the right things.

     

    Commenting on the idea, Narayan Sundararaman – Vice President (Marketing) – Motorcycles, Bajaj Auto Ltd. said: “Avenger is a differentiated bike in its category with a unique Cruiser form. The relaxed riding position, impressive performance and iconic cruiser design have made Avenger a preferred choice of the working young professionals. Liberation is the core proposition for Avenger. Our interactions with customers have consistently revealed their love for the easy riding stance and handle-bar position of Avenger. With this film, we wanted to reinforce this liberation proposition and unshackle and awaken the lost rider.”

     

    The creatives behind the campaign, Azazul Haque and Garima Khandelwal – Chief Creative Officers at Mullen Lintas, commented: “Bajaj Avenger wanted to rekindle love for riding in bikers by making them realise that they are caught in the rut of life. Because they have chosen the right life. Sometimes we lose a little bit of ourselves doing all the right things in life. And what better way to reboot yourself than by getting on the saddle of the Avenger. We thought of a simple creative idea of bikers holding various things of daily chores like they hold the handle bar of an Avenger! Making them realize that they are born to ride and they shouldn’t become a slave to daily routine.”

     

     

  • Along with the collection, the campaign will also be the first exposure to the brand’s new proposition ‘Shine by Design’

    Taproot Dentsu creates launch campaign for Shaze’s Hosting Collection

    By A Correspondent

     

    Luxury retailer Shaze has partnered with Taproot Dentsu to launch its hosting collection of barware and brew-ware with its latest campaign.

     

    Along with the collection, the campaign will also be the first exposure to the brand’s new proposition ‘Shine by Design’. Conceptualized by Taproot Dentsu Mumbai, the campaign is live across films, outdoor, in-store branding, influencer outreach and more.

     

    Commenting on the association and campaign, Samrat Zaveri, MD, Shaze Luxury Retail said: “Our hosting range is the result of months of loving craftsmanship. After putting in a lot of efforts into its intricate designing, we were absolutely sure that we had a winning collection. Taproot Dentsu has created an advertising campaign that is worthy of this collection and we are very happy to have them as our communication partner. We have big plans for Shaze, so watch this space as there’s lots more to follow.

     

    Added Santosh Padhi, CCO and Co-founder, Taproot Dentsu: “The lovely hosting collection has been designed by some of the world’s best designers. It was important for us to be true to the range and weave stories around the hosting collection, at the same time celebrate the host by a new-age inspiring narrative, ‘Shine by Design’ is a true insight that seamlessly bridged the host and collection.”

     

     

  • The campaign is being translated in 11 languages for regional connect

    Dentsu One launches latest ad film for Honda Amaze

    By A Correspondent

     

    Honda Cars has unveiled its new ad campaign #IMadeItBig for the 2nd Generation #HondaAmaze. This campaign emphasises Honda Amaze as ‘The Choice’ of aspiring young customers, drawing spotlight on the importance of family bond and values. The communication strategy is based upon the deep insights gained from research and market share growth in T2 and T3 towns and how the young aspirational consumers emerging from these towns have a deep connect with families, where buying a car is still a family decision.

     

    The campaign is being translated in 11 languages for regional connect as the car enjoys immense popularity in Tier 2 and 3 markets as well.

     

    Commenting on the campaign, Rajesh Goel, Senior Vice President and Director, Sales and Marketing, Honda Cars India Limited said: “The second generation of Honda Amaze has been a resounding success for HCIL and we have been able to touch more than one lakh families since its launch last year, making it the fastest selling Honda car in India. We wanted to connect with the core target of aspiring youth and took a fresh guard through an emotional storytelling that perfectly portrays the real meaning of arriving ‘big’ in life.”

     

    Added Titus Upputuru, National Creative Director, Dentsu One: “When one buys a new car, there is a lot of excitement. Honda Amaze makes a big statement in one’s world as it happens to be the first three box purchase in one’s life. We wanted to show how the Amaze owner is unfazed at the attention he receives upon purchasing the new car but chooses to give importance to his values. In an age when friends are increasingly becoming the support system, we wanted to put the spotlight back on to the family.”

     

     

  • The brand has adopted ‘Dare to resist’ as its core positioning and is targeted towards the young millennials

    Zero gravity unveils latest ad film for Cornado

    By A Correspondent

     

    Ahmedabad-based Grainspan Foods has launched a corn snack called, well, Cornado and launched a campaign by Zero Gravity Communications to promote it.

     

    The brand has adopted ‘Dare to Resist’ as its core positioning and is targeted towards millennials.    Said Khushboo Solanki Sharma, Founder of Zero Gravity Communications: “It is always a challenge when you are launching a product; you have to be mindful of so many different factors that will impact the business. As they say the first impression is the last impression. Mindful of our young target audience, they like the adrenaline rush, challenges and are very spontaneous. We tried to depict such characteristics that blend perfectly with our brand,”

     

     

  • The TVC, conceptualised by Contract Advertising, urges people to make space for life, memories, passions, and relations; reminds the vital role played by their furniture in bringing a home alive

    Godrej Interio urges consumers to make space for life

    By A Correspondent

     

    Godrej Interio has unveiled its latest ad film as part of its new campaign – make space for life. The TVC, conceptualised by Contract Advertising, urges people to make space for life, memories and relations and reminds the vital role played by their furniture in bringing a home alive.

     

    Commenting on the campaign, Anil S Mathur, Chief Operating Officer, Godrej Interio said: “Millennials and the Gen Z today are losing out significantly on creating strong family ties or spending quality time with friends due to pressures of demanding professional lives. The new TVC campaign reminds us in spite of the rigmaroles of varying pressures of life we should make space for passion, family and friends at our home. The TVC takes us through the lives of an Indian family highlighting the myriad roles played by home furniture through the day to create warm, beautiful moments among people.”

     

    Added Ayan Chakraborty, Executive Vice President & General Manager, Contract Advertising: “The key task was to redefine Godrej Interio from being just a furniture brand to a designer of spaces. We seldom reflect on the role of furniture in our life. They are witness to a lot of emotional moments in the family. This campaign is a testimony to those moments”

     

     

  • The campaign urges consumers to embrace their ‘Real Value’ while buying life insurance cover

    Max Life Insurance showcases new belief in its latest brand campaign

    By A Correspondent

     

    Max Life Insurance has launched its new brand thought that introduces the belief – You are the difference – in the lives of loved ones.

     

    Commenting on the brand campaign, Aalok Bhan, Director & Chief Marketing Officer, Max Life said: “People tend to make the mistake of assessing their real value basis only their current financial status, thus often ignoring their future financial potential and underplaying the value of ‘Self’. Through real-life events, our campaign will bring alive the value consumers bring to their families. We are confident that these situations will resonate with our target audience and will nudge them to relook at the value of ‘Self’. Max Life has also created an easy to use tool to calculate ‘Real Value’ which takes into consideration current and potential financial contribution assumptions as well as the value of aspirations of the loved ones. We believe that if consumers understand their ‘Real Value’, they will automatically work towards protecting it, to ensure that their family does not have to live a life of compromise in any circumstances.”

     

    Adding to the launch of the campaign, Ritu Sharda, Chief Creative Officer, Ogilvy North said: “Most times, we don’t realize how big a difference we made in the lives of other people. In going about our duties and responsibilities, we tend to undervalue ourselves. Subconsciously, this reflects in the way we take our life insurance. ‘You are the difference’ is a great platform to wake people up to their true value and enable them to take the right decision towards an insurance value that will really make a difference.”

     

     

  • Singh will also participate in a series of marketing initiatives to further strengthen JBL’s dominance in the country

    Ranveer Singh is JBL’s new global brand ambassador

    By A Correspondent

     

    Actor Ranveer Singh has been roped in as the new brand ambassador of JBL globally. The actor will endorse an exciting new range of JBL’s consumer audio products in the coming months. Singh will also participate in a series of marketing initiatives to further strengthen JBL’s dominance in the country.

     

    Said Pradeep Chaudhry, Country Manager, Harman India: “No one can represent the true spirit and energy of JBL better than Ranveer Singh. His captivating personality, contagious drive, and incredible talent make him a true JBL ambassador. Apart from being a powerhouse of acting, Ranveer is contributing to the music ecosystem in India and we can’t wait to take this collaboration to the next level.”

     

     

  • #MyBullet campaign on social media garners good response from the motorcycling community across the globe

    Royal Enfield stirs nostalgia with its latest campaign for Bullet 350

    By A Correspondent

     

    Royal Enfield has launched its latest brand campaign that showcases six new colours of the motorcycle brand, Bullet 350. The campaign films, comprising three different stories celebrate the values that have come to represent the motorcycle brand in India and its patrons.

     

    Notes a communique: “The films were developed by the in-house team in collaboration with Sartaj Jaffri from Black or White Brand Communications Pvt. Ltd. Aloke Shetty has directed the three films. The digital campaign was conceptualised by the in-house digital strategy team.”

     

    The campaign in running in print, digital, cinema and on television mediums in select markets namely – Uttar Pradesh, Punjab and Kerala to drive awareness to our prospective customers.

     

     

  • The debut television campaign focuses on brand building and performance

    Gameskraft awards media duties to DCMN India

    By A Correspondent

     

    Online gaming company Gameskraft has appointed DCMN India to handle the media duties for its flagship product Rummyculture.

     

    Bindu Balakrishna

    DCMN India bagged the business following a multi-agency pitch and the account will be serviced from its Gurugram office. The mandate includes managing the brand’s TV media duties across different markets and campaign tracking using DCMN’s proprietary TV attribution technology, DC Analytics. The account will be led by Bindu Balakrishnan, Country Head, DCMN India.

     

     

    Speaking on the association, Prithvi Singh, Founder & CTO, Gameskraft, said: “We began our journey with Rummyculture in late 2017, and it has emerged as one of India’s most played rummy games within a short period of time. With over one million registered users on its website and Android/iOS applications, Rummyculture has certainly struck a chord with gaming enthusiasts across the country. The launch of our first TVC at this exciting time is an effort to strengthen our position in the market. The TVC rightly reflects our brand persona of being a fun and engaging platform for Rummy enthusiasts. We are happy to be associated with DCMN India as our media partners. Their KPI-driven approach towards media planning was well in line with our marketing needs. They understood the requirements of the brand and executed a seamless campaign.”

     

     

  • The campaign is conceptualised by Grey Group India

    Indian Oil hopes to inspire the nation with its Unsung Heroes campaign

    By A Correspondent

     

    Indian Oil’s latest Unsung Heroes features stories of countless nameless and faceless heroes who have impacted the lives of others around them.

     

    Said Subodh Dakwale, Executive Director (CC & Branding), Indian Oil Corporation Limited: “Indian Oil is not only the leading petroleum company, taking care of the energy needs of the nation, but also at its core is the philosophy of placing India first and then business, which translates appropriately in our tagline ‘Pehle Indian Phir Oil’. Passion and care are amongst the core pillars of Indian Oil. These values are also echoed in the spirited works of the unsung heroes. So, our efforts with the campaign have been to create awareness and energise the nation to follow in the noble footsteps of these everyday superheroes.”

     

    Talking about the campaign, Vivek Bhambhani, Group Creative Director, Grey Group India said: “When someone is suffering, their loved ones suffer too. And we’ve tried to showcase the joy and hope these Samaritans have bought in the lives of individuals and family members alike.”