MxMIndia

Category: PRODUCTS

  • VML India will lead the digital and social strategy for the entire portfolio

    VML India named digital creative agency for Marico’s Parachute Advansed hair oil

    By A Correspondent

     

    VML India has been named the digital creative agency of record (AoR) for Marico’s Parachute Advansed hair oil portfolio. The mandate won includes digital activation for the brands in the Parachute Advansed hair oil portfolio.

     

    Said Udit Bhambri, Head of VML India :“To be able to work with a brand like Parachute Advanased is an honour. We very much look forward to partnering the brand with our digital expertise, to drive both consumer share of mind and wallet.”

     

     

  • MTR Foods is a subsidiary of Norwegian company – Orkla ASA

    Dentsu India wins creative mandate for MTR-Orkla products

     

    Following a multi-agency pitch, MTR Foods has appointed Dentsu India as the agency on record to lead the communication mandate on MTR’s brand ‘Snack Up’ and its parent company Orkla’s brand ‘Laban’.

     

    Commenting on the win, Samrat Chengapa, Senior VP, Dentsu India, said: “We are absolutely delighted at winning this business from MTR and Orkla. With this win, we certainly look forward to co-creating work that truly makes an impact in the marketplace.”

     

    Added Simi Sabhaney, CEO, Dentsu India: “With MTR, it was meeting of minds from the word go! We are looking forward to a long and productive relationship.”

     

    Said Prerna Tiku, General Manager Marketing, MTR Foods: “We are very excited to start this partnership and look forward to working together to build emerging categories for MTR and Orkla.” Added Sunay Bhasin, Chief Marketing Officer, MTR Foods: “We couldn’t have thought of a better partner than the young and dynamic team at Dentsu for our emerging categories. I look forward to a close and impactful partnership.”

  • The campaign captures the essence of Oman at different levels and highlights diverse aspects of the destination

    Oman Tourism launches global ad campaign

    By A Correspondent

     

    Oman Tourism has announced the launch of its global advertising campaign for the upcoming season which will go live across television and other digital platforms.The film is conceptualised and developed by the Ministry of Tourism’s teams working in Oman and India and is directed by Bapi Bit of Motherboard Films.

     

    Speaking on the film, Salim Adi Al Mamari, Director General of Tourism Promotion, from the Ministry of Tourism in Oman said: “We are successfully promoting Oman in the Indian market and in countries around the world, and felt there was a strong need for a customised film that highlights the Omani culture, landscape and history, while also depicting the outdoor adventure and wedding aspects of our country. We believe that our new film has put together an interesting mélange of all these facets and are certain that the film will appeal to audiences; while helping boost footfalls in the coming months.”

  • Brand ambassador Salman Khan dons the character of a savvy salesman

    Dixcy Scott promotes advantages of Spandex in latest film

    By A Correspondent

     

    Dixcy Scott has launched its latest film that promotes elastic fibre Spandex. Brand ambassador Salman Khan dons the character of a salesman, ready to take on any challenge.

     

    Said Premji Sikka, Chairman of Dixcy Scott: “Our objective was to highlight our products with Spandex elastic, which makes our product more durable and long-lasting.”

     

    Said Piyush Pandey, Executive Chairman and National Creative Director, Ogilvy India: ”Instead of just doing a product window, we wanted to integrate the story of the product into the story of the ad. We took the Sumo route to demonstrate the product truth of better elasticity and fit, and its a very interesting demonstration. Dixcy Scott has a lot of faith in us and we look forward to a long partnership with the brand.

     

     

  • Bringing alive this campaign, Ogilvy created a series of short films that showcase the capability of xDrive available across the BMW X Range

    Ogilvy India delivers a sporty campaign for BMW xDrive

     

    In a new campaign titled “Why be in here, when you can Get Out There” BMW India aims to communicate the capability of xDrive and their range of Sports Activity Vehicles.

     

    Bringing alive this campaign, Ogilvy created a series of short films that showcase the capability of xDrive available across the BMW X Range. Campaign tells the consumer that no terrain is difficult to conquer in a BMW X range.

     

    Said Ajay Gahlaut, Deputy Chief Creative Officer, Ogilvy India: “Get Out There is an international campaign for the BMW X Range that was aired on TV. For the digital medium, we refreshed the campaign by adding three little stories to it.”

     

    Added Vishwajeet Singh Rana, Senior Vice President, Ogilvy India: “BMW cars are the best drivers’ car and once you are in it then it’s a different world altogether and with BMW X range you can conquer any terrain so the idea of the film was to get out there (without a worry) from everyday boring situation life has to offer and have fun.”

  • The Choco Smoothie is a nutritious alternative to snacks and mini-meals, perfect for the youth who is always on-the-go

    Indigo Consulting unveils latest digital campaign for Danone

    By A Correspondent

     

    With health and well-being at the core of the brand’s philosophy, Danone has rolled out a new campaign for its chocolate flavoured drink – Choco Smoothie.

     

    Speaking about the ad, Himanshu Bakshi, Marketing Head, Danone India said, “’Take a Chill-Fill’ tells a consumer that small problems are an everyday affair. So why not just stop stressing and take a ‘Chill-Fill’ with Danone smoothie?”

     

    Added Navin Kansal, National Creative Director, Indigo Consulting said, “Danone Smoothie is a healthy, filling and an anytime consumption snack. The ‘Take a Chill Fill’ ditty is a light-hearted take on how this ‘snack’ can play a role in helping us take little things that blindside us in our day-to-day lives, in our stride. And at the same time be satiating as well.”

     

     

  • The TVC, conceptualised by Ogilvy and Mather, communicates its new ethos in an appropriate manner

    Spaces weaves a new brand message in latest campaign

    By A Correspondent

     

    Welspun India is set to weave a new story to highlight its brand Spaces with a new TVC, conceptualised by Ogilvy and Mather.

     

    Said Dipali Goenka, CEO and Joint Managing Director of Welspun: “Spaces is all about comfortable living! After a long day of work and the hustle bustle of the life, we find solace in our bedroom. We want to help our customers in creating an lifestyle experience that they desire. Our new campaign integrates comfort messaging of Spaces with the feeling that one experience with their loved ones around.”

     

    Commenting on the ad, Piyush Pandey, Executive Chairman and Creative Director, South Asia Ogilvy & Mather said: “Spaces as a brand is known for its designs. We felt what the brand needed was a heartbeat. For the bed linen campaign, ‘Neend ka ek aur saathi’ we show how the best sleep happens when you sleep with all that you love.”

     

     

  • An ode to the most anticipated festival of the year, this film depicts what the occasion really means to people

    Tanishq’s latest film brings alive cultural sensibilities

    By A Correspondent

     

    Durga Pujo is one of the biggest community celebrations in the country And Tanishq has unveiled a new film, conceptualised by Lowe Lintas, for its festive collection ‘Aagomoni’.

     

    Speaking about the campaign, Deepika Sabharwal Tewari, Associate Vice President – Marketing, Jewellery Division, Titan Company Limited, said: “Pujo is one of the most revered festivals for Bengalis and to mark this celebration, we at Tanishq, have launched the special Aagomoni collection. We believe that the beautiful designs from this collection make it a must have for Pujo. The Aagomoni collection has a special piece for each of the five days leading up to the main Pujo. With this collection, we encourage our Bengali customers to celebrate Pujo by indulging in exquisite jewellery from Tanishq. Jewellery that is crafted with the purest gold and that offers you superior designs.”

     

    Added Rajesh Ramaswamy, Executive Director, Lowe Lintas: “We were aware that the ad is going to be playing on the days leading up to Pujo, and so we wanted to make a film that resonated with people’s anticipation. Highlighting the madness that goes on behind preparing for Pujo, we tried to recreate the joy that the festival brings them.”

     

     

  • 360O campaign conceptualised by Enormous Brands announces block-buster Diwali deals

    Shopclues announces its ‘Maha Bharat Diwali Sale’

    By A Correspondent

     

    ShopClues has announced the launch of its new festive campaign ‘Sabse Badi Smile’, that will be rolled out across television, print and digital platforms. Announcing the Maha Bharat Diwali Sale, the TVC captures the essence of ShopClues as the one-stop-destination for affordable festive shopping, and the joy it brings to the lives of its consumers.

     

    Said Harneet Singh, Head – Marketing, ShopClues: “ShopClues is the brand of real India, the  Tier 2, 3 and markets beyond. With this new campaign, the idea is to capture the excitement of festive shopping and how ShopClues makes shopping both simple and joyful. Our protagonist, Smile (pronunced Ismail) – a metaphor for joy – will be omnipresent around our consumers whether it is through TV, Social media posts, GIFs, banners, outdoors, or Digital films. We will always see him standing next to our consumer, smiling. Because this Diwali, everyone shopping at ShopClues will have a big smile.”

     

    Added Ashish Khazanchi, Founder of Enormous Brands: “We started with the insight that for middle India there’s no such thing as retail therapy, there’s only deal therapy. Nothing makes us happier than finding a great price for things we always wanted to buy. This insight we wanted to capture in a simple but uniquely memorable way. With Ismail, we created a memorable visual icon and also created a unifying fulcrum for the campaign across offline and digital.”.

     

     

  • As part of the launch, iProspect India has partnered with Aegon Life Insurance to pilot this solution

    iProspect launches Intelligent Content arm in India

    By A Correspondent

     

    iProspect has launched Intelligent Content – an offering that links production and performance – in India. Intelligent Content is already available across iProspect’s other key markets globally. As part of the launch, the Dentsu Aegis Network arm has partnered with Aegon Life Insurance to pilot this solution.

     

    Commenting on the launch, Rubeena Singh, CEO, iProspect India said: “In the performance space, content has been an untapped area. Brands are increasingly more aware of the pivotal role content plays in brand communication and engaging with target audiences. With Intelligent Content, we will not only drive business outcomes for clients but also expand our holistic performance offering. Shipra Tandon, iProspect Mumbai, who comes with an impressive work profile, will lead this service offering for us.”

     

    Speaking about its focus on digital and content, Martijn De Jong, CDO, Aegon Life Insurance said: “Content is clearly the next big thing and we are proud to be one-step ahead on that front in the industry. We are eager to take our digital campaigns to the next level along with iProspect India with content playing the lead role to achieve our business objectives.”

     

     

  • The film has been conceptualised by Soho Square

    #NazarUthao, says Tendulkar in campaign for Luminous Fans

    By A Correspondent

     

    Luminous Power Technologies has launched its new TVC on Fans ‘Nazar uthao’. The brand also unveiled its new tag line – ‘Khushiyo ka Ghar’, consolidating its brand repositioning as a competitive Home Electricals brand.

     

    The TVC has been conceptualised and developed by Luminous’ creative agency, Soho Square. In the commercial, Sachin Tendulkar, the brand ambassador for Luminous, implies that ‘Don’t get so caught up in you daily lives that you forget to enjoy the beauty around you’. In a subtly crafted plot he emphasizes how beautiful our lives are if we just look up and see (#nazaruthao).

     

    Commenting on the latest ad film, Vipul Sabharwal, Managing Director, Luminous India said:”Our presence in India for the last 28 years has given us immense understanding of the needs of our customers and we are convinced that we can play an important role in their daily lives. We believe in re-defining fans from a mere utility to a beautiful possession that adds to the look of one’s house. We all know that beautiful things leave people hooked and so we decided to develop this thought into an interesting narrative to tell the story of our Luminous fans. At the same time, we have also tried to address the prevailing issue of poor lifestyle choices of our generation knitting both ideas into one”.

     

    Elaborating on the thought process behind the campaign, Chandana Agarwal, Branch Head, Soho Square Gurgaon, which is the creative agency behind the campaign, said, “Luminous came to us seeking an idea for the launch of their new designer fans. They wanted it to be well connected with the lives of the consumers. Taking this into consideration, when we looked at the society, we identified a tension which Luminous fans could solve. In today’s world, everyone is looking down. Staring at individual screens and alone while being together. We thought that this was an interesting place for the fans to intervene. This societal tension of people being busy in themselves was something that the beauty and fresh breeze of Luminous fans could solve. Hence, the commercial was designed”.

     

     

  • This campaign aims to highlight the aspiring youth of today, who are responsible, believe in planning and are goal-oriented individuals

    HDFC Life’s new digital campaign

    By A Correspondent

     

    HDFC Life Insurance has launched a digital ad campaign which focuses on the #YoungAndResponsible. This campaign aims to highlight the aspiring youth of today, who are responsible, believe in planning and are goal-oriented individuals.

     

    Commenting on the new campaign, Pankaj Gupta, Executive Vice President-Strategic Alliances, Bancassurance and Marketing, HDFC Life said:“#YoungAndResponsible, the overarching theme of our campaign, challenges the common perception that exists about the young generations approach to life. It shows that though the young generation might seem to be easy going and carefree, they are actually aware of their responsibilities. Research has also revealed that the young generation has increasingly shown an intention to purchase life insurance. The campaign, therefore, allows us to connect with the young generation in a meaningful manner by enabling us to address their needs.”