MxMIndia

Category: MARKETING

  • Highlights the utmost need for protecting ones family 'first'

    Max Life Insurance unveils new TVC to promote its Online Term Plan

    By A Correspondent

     

    Max Life Insurance has announced the launch of a new TVC campaign for its Online Term Plan. The TVC will go on air on 6th March 2014. The TVC is based on the insight of procrastination when it comes to buying Life Insurance and prioritizing other purchases that offer immediate gratification. The TVC,thus re-emphasizes the fact that life is full of uncertainties and one needs to be financially prepared for it first.

     

    In line with its past brand communication, the TVC is conceptualized around the idea of a customer and his own alterego. The film opens with the male protagonist trying to buy Life Insurance online, however his alterego appears and tries to dissuade him from doing so. The alterego presents various reasons like the protagonist being in good health, planning for a holiday trip first, and other immediate priorities to discourage him from buying life insurance. However, instead of being influenced by the suggestions of alterego, he goes ahead and buys the ‘Max Life Insurance Online Term Plan’, emphasizing on the point that it is important to secure the future of his family first. The TVC has a light humorous feel attached to it.

     

    Commenting on the new campaign, Nisha Motwani- Director & Chief Marketing Officer, Max Life Insurance said, “Most people do not understand the importance of Life Insurance from the perspective of securing the financial future of their family in case of an unplanned event in life. It is largely seen as an investment option. Also, most people tend to live under the shadows of misplaced optimism, believingthat misfortune will never strike them and postpone buying life insurance over things that provide immediate gratification. Through this TVC Max Life Insurance is re-emphasizing on the importance of protection, thereby encouraging them to take action.”

     

    Max Life Insurance had recently run a digital campaign through Social Media platforms like You Tube, Facebook and Twitter, showcasing videos on stories of real people who have had near death personal instances and taken steps to protect their family. The new TVC is a continuation to Max Life Insurance’s efforts in the same direction.

     

  • The new integrated campaign highlights a relationship of equals between mother and child

    Kellogg’s takes the ‘Khuljaye Bachpan’ route for Chocos

    By A Correspondent

     

    Kellogg’s Chocos has launched a new campaign ‘Khuljaye Bachpan’. This campaign highlights the win-win equation between mother and child, where they learn and grow together. Buddy parenting makes way for some unforgettable moments between mother and child and through ‘Khuljaye Bachpan’, kids and mothers have a symbiotic, fun relationship over Chocos which enables the child to unlock happiness in their childhood. The campaign motivates mothers to nurture intimate, fun relationships with their kids throughout their childhood.

     

    Speaking about this initiative, Harpreet Singh Tibb, Director of Marketing, Kellogg India said, “Our new campaign “Khuljaye Bachpan” is built on the insight that parent-kid relationships have now evolved into a relationship of equals. Parents learn from the kid as much as they teach them. Kellogg’s Chocos is kid loved and mom approved because of its chocolaty taste and roti-like benefits. It creates those precious moments where the mother and kid bond. These moments create a happy and memorable childhood, a childhood that is uninhibited and allows the kid to discover the joy of growing up. Chocos as a brand celebrates uninhibited childhood and over the next few months we will be creating many such platforms that allow mom and kids to bond better.”

     

    The campaign TVC features brand ambassador Juhi Chawla portraying the role of a buddy mom to her kid. She shares a friendly equation with her son who has just lost in a video game and boosts his confidence by saying that “Harna jeetna is all part of the game”. The TVC then reveals an interesting twist that he has lost the game against his mother, played by Juhi, and she has learnt all the moves from him. It reiterates that Kellogg’s Chocos creates moments of happiness, where mother and child learn fun things together.

     

    The TVC will be supported by 20 second testimonials by celebrity moms sharing their ‘Khuljaye Bachpan’ moments with their kids. Viewers will also witness celebrity moms inviting real life stories from mothers bonding with their kids. Viewers will be encouraged to share their own ‘Khuljaye Bachpan’ stories, which will then be recognized by the brand through gratifications.

     

    Commenting on the latest campaign, Nandita Chalam, Vice President & Executive Creative Director, JWT said, “Modern parenting is all about letting children have an uninhibited childhood. Our new campaign philosophy for Kellogg’s Chocos reflects this – ‘Khuljaye Bachpan.’ We brought this alive by showing a new trend in families – today, it’s not just children who learn from their parents but parents also learn a lot from their children. As part of this campaign, Juhi Chawla invites other parents to share such stories of learning from each other. Digital and activation legs of the campaign are all built around the same thought of ‘Khuljaye Bachpan’.”

     

    The campaign is an integrated promotion campaign comprising of amplification across TV, digital and on-ground to engage with mothers and children.

     

  • Yet another digital innovation by the brand helps one realise that one's world is more beautiful than the World Wide Web

    Cinthol takes to social media with #AliveIsOffline

    By A Correspondent

     

    Cinthol has released its latest digital campaign #AliveIsOffline on social media. The campaign took off with a teaser on twitter and is now reaching millions through a refreshing video which inspires the viewers to take some time off to travel and connect with the world around sans the internet.

     

    The inspirational video strikes an emotional connect and leaves one with a thought of how we are slowly getting strangled by the spider of the thriving World Wide Web. The video transcends the viewers to a forgotten world which can be logged into without a password. It is a wakeup call that urges you to switch to your offline mode once in a while. Weaved in with beautiful lines and picturesque scenes the video is an effective reminder of the breathtaking offline world that should be revisited.

     

    Sunil Kataria

    Sunil Kataria, Chief Operating Officer, Sales, Marketing and SAARC, Godrej Consumer Products Limited, shared, “In a world which is getting sucked into digital and where the youth of today is by default a digital native, this campaign idea of Alive is offline takes the Cinthol brand philosophy of Alive is Awesome forward in a very interesting way. Today we are so addicted to the world of social media that we take pictures only to post them, we check-in before enjoying the beauty around and make conversations only so that they trend. The meaning and beauty of travel to soak in the calm or appreciate a scenic view is lost while we are busy clicking pictures.

     

    #AliveIsOffline is a brilliant effort that urges addicted netizens to take away ‘media’ from ‘social media’ and leave one to only be social, to be social with nature, fellow companions and more importantly, with themselves.”

     

    Apart from the digital video, Cinthol plans to spread this thoughtful philosophy of #AliveIsOffline through online content partners and sought after tweeters. The brand hopes to touch the minds of as many as 10 million viewers through online content experts and Twitter influencer partnerships respectively.

     

    The video is the brainchild of Cinthol brand team and Creativeland Asia. Captured amidst the scenic forests, valleys and breathtaking waterfalls of Kerala this digital video is an eye opener and a thought starter.

     

  • TVC has been launched in line with Mahindra Tractors’ vision of delivering Farm Tech Prosperity

    Mahindra unveils new TVC for Arjun Novo

    By A Correspondent

     

    Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES) has launched a TVC for its most technologically advanced tractor, Arjun Novo.

     

    The TVC is set against the backdrop of Mahindra Research Valley, Mahindra’s nerve centre for design and development for its automobiles and tractors. The TVC showcases true farm performance, bringing to life proven product performance using 3D animation. The product features have been explained and dramatized depicting the product’s superiority and advanced technology and highlighting its key message for customers – technology that allows you to do the impossible.

     

    Speaking on the new television commercial, Ravindra Shahane, Vice President, Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “At Mahindra, we are committed to deliver Farm Tech Prosperity through technologically superior solutions. Our aim has been to drive positive change in the lives of our customers, enabling them to Rise above their current realm of possibility. Arjun Novo is a leap in technology and innovation that can perform myriad applications desired by the farmer. The new TVC has effectively captured this leap of technology that will open a world of possibilities to the modern farmer.”

     

    Robby Mathew

    Robby Mathew, National Creative Director, Interface Communications Pvt. Ltd. said “The biggest challenge was to bridge what consumers expect from Mahindra Tractors and communicate what the Arjun Novo can offer in an impactful way. It’s a futuristic approach in the farming space but at the same time will connect with the farmer at an emotional level. The Arjun Novo will raise the technology quotient in the Indian Tractor Industry.”

     

  • The Brand Communication Conclave is a convergence of the most elite branding and advertising professionals with rich industry experience, addressing a large talent pool of communication professionals

    SIMC hosts Brand Communication Conclave in Pune

    By A Correspondent

     

    Some of the best minds in the field of branding came together to discuss and present key issues, trends and solutions pertaining to the industry at the Brand Communication Conclave hosted by Symbiosis Institute of Media and Communication (PG), Pune recently. Addressing an audience comprising students and academia, the speakers deliberated upon current topics of interest within the domain of advertising and branding through several keynote addresses and panel discussions.

    The event kicked off with Santosh Desai, MD & CEO of Futurebrands India Ltd., reviewing the nuances of the advertising industry and how it functions today. “If advertising has to become successful commercially, it has to build assets,” he said, adding: “The fact that it has chosen to be a service provider and that it can leverage on content creation is a big opportunity.” On a mission to decode whether pitching original ideas is a protected and secure affair, the panel of eminent speakers such as Partha Sinha, Director, South Asia, Publicis, Harshad Lad, Head of Creative Operations, Creativeland Asia and Ajay Jhala, CEO, BBDO debated extensively in the discussion that was moderated by Pradyuman Maheshwari, Editor-in-Chief and CEO, MxMIndia. “Just worry about the ideas you have. The pitch is net practice. Take the idea and give it your own expression,” Ajay Jhala said.

    Sourabh Mishra, Director and Chief Strategy Officer, Bates CHI & Partners India, Rajan Narayan, CEO, Quadrant Communication, Sujit Janardhanan, Vice President, Global Marketing and Corporate Communications and Avik Chattopadhyay, Co-creator, Expereal comprised the second panel for the day, expounding on the future of branding as we know it. The discussion highlighted how the brand is the meaning it creates in the human mind and how it stands as a promise of an experience to the consumer. The consumer of today has a very clear idea of whether he or she will respect or shun a brand. Emphasising this fact, Sujit Janardhanan said: “The brand belongs to the end user. Brands are about data, content and technology. You have to develop content that the user needs, and at various levels in order to engage and personalize.”

    In the age of multiple pool of services, the third panel discussion of the Brand Communication Conclave explored the pros and cons of “The fragmentation of the agency structure.” The panel comprised esteemed stalwarts from across the media industry, such as Rishabha Nayyar, Vice President- Strategic Planning, Lowe Lintas + Partners, Narayan Devanathan, Executive Vice President, National Planning Director, Dentsu India Group and Soumitra Patnekar ,Strategic Planning Director at Grey Group.

    Rishabha Nayyar set the ball rolling by observing that integration primarily meets the need of the clients who prefer integrated agencies for a good outcome. Narayan Devanathan added, “Business is all about turning utility into entertainment. We (agency/media houses/corporations) continue to see ourselves as service providers rather than focusing on ideas.”

    This year, in a bid to facilitate practical learning and industry-student interactions, Symbiosis Institute of Media and Communication (SIMC) conducted a mentorship programme that was the final highlight of the Conclave. The programme had pre-shortlisted student teams interact and build their ideas, with help from designated mentors from the industry. These teams presented their work at the event, showcasing their ideas and creativity on the theme ‘The Great Indian Dream’.

     

  • Dewan Housing Finance Corporation Limited is India's second largest housing finance company in the private sector

    DHFL tasks Madison Media to handle media mandate

    By A Correspondent

     

    Madison Media Sigma, a part of Madison Media Group has won the media mandate of Dewan Housing Finance Corporation Limited (DHFL). The account was won in a multi-agency pitch that saw participation from Maxus, Lodestar and Zenith Optimedia. The account size is estimated to be Rs 50 crores and the account will be handled out of the agency’s Mumbai office.

     

    Dewan Housing Finance Corporation Limited is India’s second largest housing finance company in the private sector offering a vast array of Home Loan products, including Home Loans, Plot Loans, Construction Loans, Loans against Property, Mortgage Loans and Project Loans. The Company also offers a range of Fixed Deposit products that ensure high yield, safety and liquidity. Further, DHFL offers customized insurance solutions that are designed in association with leading insurance providers.

     

    DHFL has recently signed up Shah Rukh Khan as its Brand Ambassador and has launched an integrated marketing campaign ‘Ghar Jaisa Loan’ featuring Shah Rukh Khan. This is DHFL’s largest ad campaign, since inception in 1984, and is aimed to reinforce the Founder’s Vision of the Company of enabling every Indian to own a home of his own.

     

    The ‘Ghar Jaisa Loan’ campaign centers around how DHFL has been encouraging the lower and middle income segment in India to dream of owning a home. It further describes how the company has been helping customers realise their dream of home ownership through product innovation and deferential service.

     

    Vanita Keswani

    Commenting on the campaign, Vijay Sinha, President Housing Finance, DHFL said, “We, at DHFL, have remained committed to our founders vision of “A home for every Indian”. Our mission of enabling this noble vision is truly reflected in our new ad campaign ‘Ghar Jaisa Loan’ in association with Mr. Shah Rukh Khan. The campaign will provide further impetus to our cherished mission of reaching out to a wider audience and support their dreams of having a home of their own, specially amongst the low & middle income segment across the country.” Vanita Keswani, COO, Madison Media Sigma said, “We are delighted with this new win and are confident that we can add strategic value in making the DHFL brand a household name across the country.”

     

    Madison Media Group has been on an account winning spree, having won a host of new businesses in 2014 including Lafarge Cement, EPIC channel, Nirav Modi, Senco Gold, Total Environment, Wockhardt Hospitals, Zivame, Cordlife,Lenskart and the mother of all media accounts of 2014, the media mandate for BJP for the national elections and for Maharashtra, Haryana, Jammu & Kashmir and the current Delhi election.

  • The objective of the campaign was to effectively reach out to the brand’s core target audience – males, 25-44 years, SEC A and B – across 100 locations pan India

    Posterscope unveils outdoor campaign for IDBI Federal

    By A Correspondent

     

    Posterscope India has conceptualised and executed a high visibility out-of-home campaign for IDBI Federal Life Insurance. The task put forth by IDBI Federal Life Insurance team was to popularise their flagship offering – ‘IDBI Federal Lifesurance Whole Life’ plan – in the market and to develop a visible and targeted campaign that would support and boost their on-ground sales.

     

    The objective of the campaign was to effectively reach out to the brand’s core target audience – males, 25-44 years, SEC A and B – across 100 locations pan India.

     

    The challenge awaiting the Posterscope team was twofold – first, the need to cover a humungous geographical spread in a short span and second, to juggle with multiple creatives in numerous languages. It was with the help of a well-crafted implementation strategy and effective co-ordination with the IDBI Federal team that Posterscope India managed to delivered a successful campaign within the stipulated timelines.

    The campaign was executed with good planning and effective consumer targeting through identification of relevant consumer touch points –media placement at key high traffic locations, arterial roads, congregation points and also near partner bank branches across all cities and appropriate media selection.

    The result culminated into a massive execution, entailing 350+media units with 200+ unique artwork adaptations, multi location printing, with all media locally evaluated and approved. All this was done across all markets in record time!

    Additionally, an intelligently-planned cinema screen advertising campaign was executed across multiplexes and single screen movie theatres in key markets across India to ensure that the brand’s message was well communicated and consumed by movie goers during the prime movie releases of the season.

    Commenting on the campaign, Aneesh Khanna, Chief Strategy and Marketing Officer, IDBI Federal Insurance said, “In a category, where most life insurance players have refrained from advertising whole life plans, we have taken the bold step of communicating a complex product in a simple, yet an interesting way. Posterscope helped us reach out to mass India with our product proposition in a timely and a cost- efficient manner. Their choice of locations and media touchpoints has ensured that the communication stands out in the clutter of financial services advertising.”

    Expressing the interest, Haresh Nayak, Regional Director, Posterscope Asia Pacific & Managing Director, Posterscope Group India stated that, “We are delighted with this appointment and thank the IDBI Federal management for considering us worthy for OOH and Ambient offerings. We are confident that we can add strategic value in making the IDBI Federal brand a household name across the country.”

     

  • Vodafone has taken a leadership stance by creating relevance for easy-to-use mobility solutions for its customers on the digital platform

    Vodafone unveils campaign to promote new website

    By A Correspondent

     

    Vodafone has come up with a new TV campaign, that will also be supported by a high decibel digital campaign in order to promote its new website www.vodafone.in and My Vodafone app.

     

    As a result of the growing penetration of internet and smartphones – the customer has become demanding of a 24×7, easy and quick methods to address their mobility needs, especially through the digital platform. However, the digitally savvy customer is either unaware of the facility that lets him complete his daily mobility tasks online or carries an impression of it being highly complex.

     

    Vodafone has taken a leadership stance by creating relevance for easy-to-use mobility solutions for its customers on the digital platform. These assets promise an on-the-go and hassle free platform that enables customers to avail a range of products and services, access their accounts, manage their usage, pay bills, add or remove packs/ services and recharge for themselves or others in just 30 seconds.

     

    The campaign underlines the benefit of being in control of one’s mobility usage/needs within just 30 seconds. The campaign introduces three triggers for which the digital platform offers a simple and quick solution. The films are everyday stories that help dramatize the ‘ease of use’ of digital assets – in order to create relevance for them for a telecom customer.

     

    The new campaign focuses on the various features of the website and the app and how easy it is to use them. The advertising for the services is based on the idea that there could many tough instances one has to face in life, but using the new Vodafone website and is not one of them. The film shows how it can get tough to control one’s mobile bill, especially when one is surrounded by an enthusiastic family who loves to talk. And in sharp contrast, how easy it is when it comes to paying one’s Vodafone bill using the Vodafone website or My Vodafone app.

     

  • The move will enhance consumer experience and will set a new benchmark for the online real estate market

    Housing unveils new logo, mobile app

    By A Correspondent

     

    Online real estate platform Housing has unveiled its new brand identity. The change includes a new logo along with a revamped website and technologically superior mobile application. The move will enhance consumer experience and will set a new benchmark for the online real estate market.

     

    Summed up in two words ‘Look Up’, Housing’s new logo is an upward arrow, with sharp outer edges that direct towards the future, while the softer edges symbolize a nurturing shelter. The ‘Look Up’ symbol is embedded into the letter ‘H’ of the Housing logotype.

     

    Commenting on the launch of the new brand identity, Rahul Yadav, CEO & Co-founder of Housing said, “Our aim and belief is to innovate and use technology to make things simpler, quicker and clearer. We don’t stop at success, we strive to improve, explore and ask ourselves ‘what next?’ so we can set new benchmarks, change the game and make every customer experience 10X. In short, we Out See, Out Think and Out Do for our customers so that they can look up to us and to a better life. Our new identity is a reflection of this belief system. Life is better when you Look Up.”

     

    In its new avatar, Housing’s new colour palette in the new logo and wordmark is based on four key brand colours that make life look brighter and embody the spirit of optimism. Christened as Housing Pink, Yellow, Purple and Green, the new brand colours play a key role in the new identity, personifying Housing as optimistic, game-changing and uncompromising.

     

  • The campaign builds on the core Cinthol brand philosophy of 'Alive is Awesome', and has been conceptualized and executed by Creativeland Asia

    Cinthol creates ‘Alive is Offline’ for the digital medium

    By A Correspondent

     

    Cinthol has announced the rollout of a new integrated campaign, ‘Alive is Offline’, to encourage people to disconnect from the Internet and spend some time adventuring in the real world instead.

     

    The ‘Alive is Offline’ integrated campaign is anchored by a film that depicts the journey of a man adventuring through wild terrain, keeping away from his smartphone, the Internet and social media. It showcases how rewarding a life of nature and adventure is, if people would only give it a chance.  And finally, the film is also a convincing demonstration of how “the world is more beautiful than the World Wide Web.’

     

    The campaign builds on the core Cinthol brand philosophy of ‘Alive is Awesome’, and has been conceptualized and executed by Creativeland Asia.

     

    Sunil Kataria, COO – Sales, Marketing & SAARC, Godrej Consumer Products Ltd. said, “Three years ago, Cinthol began its journey of talking to the young, live-for-the moment India through its brand philosophy of Alive Is Awesome. Through this campaign, we aim to strike a chord with a generation that’s conscious of how much they’re online and glued to one screen or another. #AliveIsOffline is a brilliant effort that builds on the brand philosophy in a manner that’s both insightful and inspiring. It urges addicted netizens to take away ‘media’ from ‘social media’ and leave one to only be social, to be social with nature, fellow companions and more importantly, with themselves.”

     

    On the campaign thought, Anu Joseph, Executive Creative Director, Creativeland Asia shared, “Most of us are guilty of staying connected – answering calls, replying to emails, posting, liking, tweeting, commenting, forwarding – even during our breaks. We go on holidays, but never go offline. We are never alive in the moment. Alive is Offline is Cinthol’s attempt at reminding people to lead more balanced, more fulfilling lives. To go offline because “this world is more beautiful than the world wide web.”

     

    The film opens on a scenic landscape shot, which is rudely interrupted by the sound of a phone ringing. When the phone call goes unanswered, an Interactive Voice Response (IVR) starts saying, “The person you are trying to call is currently busy”. The phone rings yet again while a man is basking in the sunrise. He remains oblivious to the phone ringing next to him. The IVR says, “The person you are trying to call is currently busy.” This time the IVR continues to speak and explains the philosophy behind ‘Alive is Offline.’ What follows next is best explained as a juxtaposition of what happens in the online world against complementary acts the man does in the offline world.

     

    As part of the teaser phase of the campaign, Cinthol’s Twitter handle  created #Addicted and #AliveIsAwesome, and posed a simple question to its 12.4 K followers- ‘What would you give up your Twitter handle in exchange for?’ This was to make its followers question their own addiction to Twitter and social media on the whole. The campaign received multiple responses. These tweets were monitored and followers were constantly pushed through the day to think deeper about their social media addiction.

     

    On the day of the launch, the #AliveIsOffline film managed to clock 11k plus shares, indicating a very high engagement rate.

     

    Following the teaser and the launch phase, Cinthol will create and promote #AliveIsOffline through user engagement activities on Facebook and Twitter.

     

    Customized caller tunes will also be made available for download, using the same IVR device deployed in the film in a fun and entertaining manner.

     

    The film is produced by BWP Totem Productions.

     

  • The new Live It Abhi campaign inspires young Indians to shake things up and leave a mark wherever they go

    ‘Live it Abhi’, exhorts Pepsi to the youth on today

    By A Correspondent

     

    Pepsi celebrates the fun and entertainment attitude of Indian youth by rolling out a new thematic campaign – Live It Abhi.

     

    With its irreverent spirit and dynamism, Pepsi has always led youth imagination and challenged convention. The new Live It Abhi campaign inspires young Indians to shake things up and leave a mark wherever they go. The campaign features a star-studded ensemble cast with brand ambassadors Ranbir Kapoor and Virat Kohli – two of the country’s hottest and most sought after youth icons. In an interesting twist, leading actress Anushka Sharma makes a special appearance.

     

    Speaking about the launch of Pepsi’s new Live It Abhi campaign, Ruchira Jaitly, Senior Director Marketing – Social Beverages, PepsiCo India, said “Pepsi has always shared a strong and culturally relevant connect with the youth. We have been an integral part of Indian pop culture and shaped opinion at every stage. This year is extraordinarily special at Pepsi, as we make the young Indian the focal point of all our campaigns and activations. In 2015, the consumer is ‘front-and-center’ for Pepsi, not just as a target audience, but in a much more exciting and meaningful way. This year, we will engage with Indian youth in a manner that has never been seen before in India.”

     

    The new TVC enlivens the Live It Abhi philosophy by urging the consumer to grab opportunities, dive headlong into life, and live it now. For the first time, consumers will see Ranbir and Virat together in a Pepsi ad; along with a sizzling cameo by Anushka Sharma. The film opens with Virat Kohli batting, and sending the ball over the ropes in a smashing stroke. Sitting in the crowd is Ranbir Kapoor, who catches the ball and with a Pepsi bottle in his hand, decides to Live it Abhi that very moment. Watch the link to know more.

     

    Talking about the TVC, Anuja Chauhan, Creative Consultant, JWT said “The ad celebrates the irreverent cheeky attitude of Youth today, who see life not as a spectator sport but as a stage – with spotlights to be stolen, whistles to be earned, and hearts to be won. And that it is better to try – and flop – than not try at all.”

     

  • Hakuhodo beat other agencies that were involved in the pitch comprising Lowe, Capital, Dentsu

    Maruti Suzuki back in Hakuhodo Percept stable

    By A Correspondent

     

    Hakuhodo Percept has won the creative and integrated brand duties for the launch of a new car in the B segment from Maruti Suzuki, India’s largest passenger car manufacturer.

     

    Hakuhodo beat other agencies that were involved in the pitch comprising Lowe, Capital, Dentsu.

     

    The name of the new model is undisclosed as of now, however, its launch is slated for mid May 2015 and a fully integrated campaign is being planned to break around the same time. The size of the business is estimated to be around Rs 100 crores.

     

    Confirming the win, Kosuke Kataoka, Executive Director Hakuhodo Percept, said, “Winning this new brand from Maruti Suzuki gives us all immense pride and marks an important step in our journey together, which we re-initiated in early 2014 with the extremely challenging Delhi Auto Expo. We are looking forward to making this launch a huge success.”

     

    Commenting on the decision to award the business to Hakuhodo, Manohar Bhat, Vice-President, Marketing, Maruti Suzuki India said: “We are happy that Hakuhudo has come on board. Hakuhudo is associated with Suzuki Japan on various brands and we do believe that our brand will benefit from that experience.”

     

    Elvis Sequeira

    Elvis Sequeira, COO, Hakuhodo Percept added, “It’s an incredible win. The excitement in the agency is unbelievable. We are so happy to welcome this very popular brand back to our agency.”