Cleartrip, the online travel company now part of Flipkart, has a got a new brand ambassador for their latest ad film – Mahendra Singh Dhoni. Well, we know that. Now, the all-new endorser is starring in the travel site’s ads – donning three avatars – pilot, security person and a traveller. We are referring to MS Dhoni of course.
Said Prahlad Krishnamurthi, Chief Business Officer, Cleartrip: “At Cleartrip, our fundamental aim is to democratise travel through superior offerings and unprecedented flexibility. Our latest campaign with Mahendra Singh Dhoni, an iconic figure with universal appeal, is to invite new users to come onboard Cleartrip and experience travel like never before. MSD embodies Cleartrip’s ethos of Straightforwardness and Transparency and we believe he is the perfect Captain for us and our travelers from across the country.”
Eveready, the battery brand, has launched a campaign for its Ultima Alkaline Battery ‘Khelenge to Sikhenge’ in collaboration with its new brand ambassador Neeraj Chopra.
The newly launched TVC conceptualised by Ogilvy emphasizes the significance of powering children’s toys with Eveready’s Ultima Alkaline batteries to ensure uninterrupted play and limitless imagination.
Speaking on the accession, Anirban Banerjee, Senior Vice President and SBU Head, Batteries & Flashlights at Eveready Industries India Ltd. said: “Eveready, the iconic leader in the battery and flashlight industry, and Neeraj Chopra, the reigning Asian Olympics champion; Our collaboration is a convergence of two champions, both driven by the relentless pursuit of excellence and innovation. Just as Neeraj powers his epic javelin throws non-stop, Eveready’s Ultima Alkaline range of batteries with 400% longer-lasting energy, powers high drain devices nationwide, including children’s toys, strengthening their imaginative journeys. Also, our latest high-energy film, blending animation and live-action, introduces a unique portrayal of Neeraj as ‘Javelin Man,’ marking a unique step in our brand ambassador’s portrayal.”
Added Sukesh Nayak, CCO, Ogilvy India: “As storytellers, we always look for opportunities to craft narratives that help inspire the youth. Eveready’s philosophy of ‘Khelenge toh Sikhenge’ allows us to do that. In this latest TVC for the longer-lasting Ultima batteries, we’ve showcased the power of children’s imagination and how non-stop imaginative play should always be encouraged. A true champ like Neeraj Chopra, seen in a unique avatar as brand ambassador, helps us deliver the message in a memorable way.”
Crosshairs Communication has bagged PR mandate for the French Luxury skincare brand, L’Occitane en Provence.
Said Stuti Jalan, Founder & Managing Director of Crosshairs Communication: “Crosshairs Communication is thrilled to partner with L’Occitane. We have a team of experts who outline expertise in infinite passion for what we do, groundbreaking ideas and desire to craft compelling narratives and innovative campaigns that resonate with the audiences. Our aim is to solidify brand’s position as a trailblazer in the beauty landscape, setting new standards of innovation, quality and consumer trust.”
PayZapp by HDFC Bank joins the cricket fever with its new ad featuring RCB players, created by Wondrlab.
Talking about the campaign, Ravi Santhanam, Group Head, Chief Marketing Officer & Head – Direct to Consumer Business, HDFC Bank, said: “PayZapp’s partnership with RCB is a strategic move to leverage the cricket season extravaganza. With cricket being such a popular sport in the country, the league gives PayZapp an ideal opportunity to enhance visibility and mindshare. The partnership helps us strengthen the ‘Choice of Payments’ brand positioning and build a better recall for PayZapp. We are proud to be the official payments partner of RCB.”
Added Amit Akali, the CCO and co-founder of Wondrlab India: “After the success of PayZapp’s launch campaign, our goal was clear: to craft an advertisement that would once again break through the clutter, particularly amidst the fervour of the cricket season. Collaborating with RCB provided the perfect platform to place the players in unconventional scenarios, while they talk about payment choices on the app.”
The Filmsters, the creative agency, has been awarded the mandate for Agnisumukh, a brand known for its cooking technology. The agency will be responsible for developing and executing strategic communication campaigns to further establish Agnisumukh as a leader in the culinary world.
Said Hari Rao, Founder of Agnisumukh: “We are thrilled to partner with The Filmsters to help us share the story of Agnisumukh with the world. Their creative expertise and understanding of the Indian market will be invaluable in our journey to bring our innovative cooking solutions to a wider audience.”
Added Ranjeet S Kumar, Director at The Filmsters: “Agnisumukh is a truly disruptive brand, and we are honored to be entrusted with the task of communicating its unique value proposition. We are confident that our creative solutions will resonate with consumers and position Agnisumukh as the go-to choice for those seeking a cleaner, more efficient cooking experience.”
Quaker Oats, part of PepsiCo, has launched ad film ‘Dohale Jevan Poshanchi Vaati’ addressing child nutrition.
In her remarks on the launch, Sravani Babu, Associate Director, and Category Lead – Quaker, PepsiCo India, said: “Quaker’s endeavour to fight against malnutrition started last year when we partnered with Mamta and government of Maharashtra to launch Quaker Bowl of Growth Program in Pune. We have embedded cultural elements from the very start, whether in the form of Panjiri, the food served at anganwadis to the children or driving awareness through an age-old ritual, to echo with the community. This short film is yet another leg of spreading awareness delving into the critical importance of nutrition through the lens of a child concerned about his yet-to-be born sibling’s well-being.”
Added Vikram ‘Spiky’ Pandey, National Creative Director, Leo Burnett India: “Quaker is one of those few brands that don’t just talk about brand purpose, but also walk the talk. Quaker Bowl of Growth is a fantastic program and needed a heart-warming story to capture its importance. We found that in the cultural ritual of ‘Dohale Jevan’, our film depicts the importance of nutrition, through the eyes of a child who is struggling with it himself and is worried for his yet-to-be-born sibling.”
Slice mango drink has teamed up with brand ambassador Kiara Advani to unveil its summer campaign ‘Ras Aisa Ki Bas Na Chalega’.
Speaking on the campaign, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India said: “As a brand, Slice is profoundly treasured in the Indian market, striving to provide the closest taste to the authentic mango experience. Our latest summer campaign reflects the quintessential Slice approach to savouring the mango journey. The TVC revels in the delightful messiness and pure indulgence of savouring a mango, emphasising how Slice embodies the true essence of the real mango experience, free from any constraints or inhibitions. Kiara’s captivating personality and on-screen presence have impeccably elevated the film, embodying an irresistible allure synonymous with Slice’s brand persona. We are confident that the new film will deeply resonate with our consumers, aspiring for Slice to become their preferred summer beverage this season.”
Simpolo, tile and bathware brand, has teamed up with Sideways to launch its ‘Tile Ho Toh Simpolo’ campaign.
Said Bharat Aghara, the Chief Marketing Officer of Simpolo Tiles and Bathware: “We are thrilled to join forces again with Gujarat Titans, a symbol of excellence in their field,” stated Aghara. “This partnership signifies the combination of domain expertise and visionary leadership, propelling us towards new horizons of success while reaffirming our steadfast commitment to delivering unparalleled quality. “Our patented iM+ Technology enhances room aesthetics, ensures a healthy and bacteria-free environment and our stain-repellent feature provides customers with the freedom to live comfortably without worrying about stains compromising its beauty. This embodies Simpolo’s commitment to simplifying & enriching the overall quality of life.”
Added Abhijit Avasthi, Founder, Sideways: “The Simpolo and GT association is a match of two class acts. The challenge was to bring alive the compelling functional attributes of premium Simpolo tiles in an engaging manner using the GT players, in a really short duration. I hope we have managed to do that.”
Laqshya Media Group has rolled out an OOH campaign for The Roadster Life Co., a fashion and lifestyle brand available on Myntra. The campaign ‘Trends with Benefits’ features brand ambassadors, stand-up comedian Zakir Khan and actress Jacqueline Fernandez.
Said Amarjeet Hudda, COO of Laqshya Media Limited: “We are thrilled to have partnered with The Roadster Life Co. on this groundbreaking campaign. Our innovative OOH solutions effectively captured the brand’s attention and drove significant sales growth.”
Earlier this week, Amazon Fashion announced the launch of its latest campaign, “Fashion on Amazon, Har Pal Fashionable,” featuring Bollywood stars, Ananya Panday and Aditya Roy Kapur for the first time together.
Said Pragya Sharma, Director-Consumer Marketing, Amazon India: “We are excited to introduce our new campaign, ‘Fashion on Amazon, Har Pal Fashionable.’ This campaign aims to establish Amazon Fashion as the one-stop online destination for fashion enthusiasts. Offering a diverse selection of clothes, shoes, watches, accessories and more, Amazon enables customers to effortlessly curate their looks with features like ‘Wear it with’ suggestions from top brands. With added convenience features such as easy returns, fast delivery at no additional fee, we strive to continuously improve the fashion shopping experience.”
Tata AIA Life Insurance Company Ltd has launched a new campaign titled ‘Karlo Shaadi Ki Poori Taiyaari’.
Explaining the thought behind the campaign, Girish Kalra, Chief Marketing Officer, Tata AIA Life Insurance, said: “Marriage is an auspicious event that marks the beginning of an exciting chapter in one’s life. It also means the need to prepare for a financially secure future, for our life-long partner. Our new campaign “Karlo Shaadi Ki Poori Taiyaari” aims to blend the excitement of wedding and the importance of long-term financial security in a playful way. Our endeavour is to partner our consumers and enable them to be Taiyaar (prepared) for all the moments (positive or negative) that life has to offer. With our term insurance solutions, guarantee income products, wealth creation plans or retirement offerings, we ensure our consumers live a fikar-free (worry free) life.”
Added Yash Chandiramani, Founder & Chief Strategist, Admatazz: “With this campaign, we decided to crash weddings in a good way! We connected a life insurance plan as a natural element of the wedding checklist. Our approach was simple yet effective: place life insurance right where the wedding shopping is happening, with ads that catch your eye without weighing down the mood. We are thrilled with the response and glad to play a part in Tata AIA’s communication strategy that addresses serious stuff but in a light-hearted manner”
Now in its ninth year, P&G’s laundry brand Ariel’s ad asks: “How Strong is your HomeTeam?” by urging men to #ShareTheLoad.
Said Mukta Maheshwari, Chief Marketing Officer, P&G India, and Vice President – Fabric Care, P&G Indian subcontinent: “In response to the evolving dynamics within households, driven by the increasing representation of women in the formal sector, we recognize the need to adapt our approach to laundry care. With higher incomes, increased mobility, and growing aspirations, households are experiencing changes in laundry patterns, time constraints, and a heightened demand for convenience. At Ariel, we are committed to creating an ecosystem at home that empowers women by easing their domestic responsibilities. Our mission goes beyond providing superior cleaning products; we aim to foster genuine partnership and equality within households. By understanding the evolving needs of consumers, we strive to rewrite the narrative of gender roles and empower both men and women to share responsibilities equitably. This year. We are attempting to spotlight the never-ending to do lists, a sign of the mental load, that women continue to disproportionately bear. Together, through initiatives like #ShareTheLoad, our aspiration is to cultivate households where it’s equally common for men and women to not only share the physical chores like laundry but also share the mental load of household responsibilities.”
Added Josy Paul, Chairman & Chief Creative Officer, BBDO India: “#ShareTheLoad is not just an advertising campaign; it’s a silent revolution that’s changing the way Indian society perceives household chores between couples. Each year we uncover a hidden truth. Our deep listening process, in collaboration with the team at P&G Ariel, helps us sense the mood of the nation, the home, and the individual. This year we are hearing more and more women say they are giving up on growth opportunities because of the mental and emotional load of domestic responsibilities. This holds many women back and stops them from achieving their full potential. But things are changing. There are so many moments in the film that show us this reality and how the shift is happening. In the end, the film captures the realization of the husband and the effort he puts in to ensure his wife doesn’t have to take a step back at work. A giant step for equality at home.”