Category: MARKETING

  • Dia Mirza & Bhumi Pednekar champion for new Flipkart Green

    By Our Staff

     

    Flipkart, introduces ‘Flipkart Green’, a dedicated virtual store on its app, bringing together lakhs of sustainable products to cater to customers looking to adopt a sustainable lifestyle.

     

    Dia Mirza and Bhumi Pednekar Spread Awareness about making environmentally-conscious shopping decisions on ‘Flipkart Green’.

     

    With over 40 brands and counting and more than 30,000 sustainable products, ‘Flipkart Green’ will be a dedicated section on the Flipkart platform, for globally certified sustainable products from categories such as beauty and makeup, grooming, healthcare, food, home decor, sports, fashion and more. Through this introduction, the platform aspires to bring about a positive impact and create a shared value for the community and the planet.

     

  • Candere By Kalyan Jewellers launches V-Day campaign

    By Our Staff

     

    Candere by Kalyan Jewellers announced the launch of their Valentines’ Day campaign “Will You?” Candere redefines the conventional emotional boundaries attached to this heartfelt question as part of their ongoing Valentines’ campaign.

     

    Speaking about the campaign, Rupesh Jain- Founder and CEO of Candere, said: “We at Candere believe in creating campaigns that have immense social connect with our customers in redefining every little emotion and celebrating it with their close ones. With our V-day campaign, we want to help our customers celebrate the timelessness component/factor in love of any bond of togetherness. The idea is to implement a lovingly crafted campaign showcasing romance and sharing a bond of love with any of your near and dear ones. It takes a unique turn in the celebration of the week/day of love that people can connect at many levels.”

     

    Added Trupti Morone, Head -Branding, Candere by Kalyan Jewellers: “Candere has always believed in staying ahead of the curve in terms of impactful branding and building it brick by brick through each campaign communication. This helps in establishing the consumer connection leading to brand growth. With this year’s Valentine’s day campaign, we are confident that Brand Candere will continue to establish itself as a strong jewellery brand for the evolving consumers in the online as well as the offline space.”

     

  • Narayana Health unveils new campaign

    By Our Staff

     

    Narayana Health chain of multi-speciality hospitals unveiled a new campaign titled celebrating the “SuperPower” of survivors on World Cancer Day. The campaign highlights the determination required to fight back this disease with the superpowers one possess.

     

    According to industry estimates, every year, nearly 14 million people in India contract this disease, with lung and breast cancer being most common in adults and leukaemia in children. This campaign aims to celebrate the will of cancer survivors while inculcating the importance of regular check-ups and self-care to arrest it right in the initial stages.

     

    Speaking about the campaign Dr Ashish Bajaj, Chief Marketing Officer, Narayana Health, said: “Narayana Health has been assisting people in their fight against cancer for over two decades now. Our team of doctors across the NH Network have assisted many patients to sail through these tough times. As an organisation, we have been an integral part of highs and lows of many survivors and this campaign is a tribute to their grit and determination to fight back strong and set an example for the society.”

     

  • Kotak811 launches campaign

    By Our Staff

     

    Kotak Mahindra Bank Limited’s (“KMBL”/ “Kotak”) Kotak811, a semi-autonomous digital bank, announced the launch of its campaign that highlights Kotak811 as the digital bank that lets you do more with your time. The campaign #SamayKoSahiKaamPeLagao features new-age stand-up comedians, Tanmay Bhat and Samay Raina.

     

    Conceptualized and created by Schbang, this digital campaign comprises a set of 3 ad films, which will be seen across digital channels and OTT platforms. The campaign kicks off with an ad film that is a humorous take on doing more with time, as it shows time being put to better use by literally putting the protagonist Samay (Raina) to better use.

     

    Said Shanti Ekambaram, Whole Time Director, Kotak Mahindra Bank Ltd.: “The campaign #SamayKoSahiKamPeLagao aims to encourage consumers to do more with their time by banking with Kotak811. Kotak811 is making banking so easy and convenient with its digital banking solutions, that it leaves one with more time to do things they like. Kotak811 is positioned as a preferred mode of banking for those who feel traditional banking can take up a lot of their time.”

     

    Akshay Gurnani, Co-Founder and CEO of Schbang, added: “Kotak811 wanted to highlight the convenience of digital banking. Understanding our audience, we knew collaborating with the popular duo – Tanmay Bhatt & Samay Raina would amplify our messaging and draw the right eyeballs. The campaign is overall aimed at showing how the ‘Samay’ you save by digitally banking with Kotak811 can be spent doing things that actually matter to you.”

     

  • Pfizer India launches brand film to honour cancer survivors

    By Our Staff

     

    Pfizer India launched its new brand film about cancer fighters conveying the message of ‘Keep Fighting, Keep Winning’ to celebrate and honour the undying spirit of these survivors. The campaign film has been conceptualized by Pfizer India and executed by Liqvd Asia Marathon Films.

     

    The campaign launched with a motivational film that depicts the journey of some real-life Indian athletes such as Mayura Shivalker – Ironman Finisher, Anand Arnold – Mr. Olympia 2018, Shivani Charak – sport climber, and Samuel Chettiar – Marathoner, who have excelled in their field despite numerous challenges including that of cancer.

     

    Aditi Advani Mehta, Director Oncology Business, Pfizer India said: “We believe in breakthroughs—these breakthroughs may be scientific, operational, or even personal! Through this campaign, we celebrate the tales of such breakthroughs and excellence demonstrated by real-life cancer survivors reminding us of the undying spirit with which these cancer survivors live—Keep Fighting, Keep Winning.”

     

  • DRiefcase health record app releases film campaign

    By Our Staff

     

    DRiefcase, integrated personal health record (PHR) app under the Ayushman Bharat Digital Mission (ABDM) that helps users to digitally manage their health records, has launched a new campaign, #ReportKoReportKaro. The campaign aims to raise awareness about the importance of digitizing medical records for easy access and management.

     

    To support the campaign, DRiefcase released its ad film showcasing actor Rajendra Chawla to spread the message about the importance of organising health records.

     

    Said Harsh Parikh, Co-founder of DRiefcase: “Over a lifetime, an average patient generates a significant quantum of health records, but the information stored therein is often difficult to access for patients when they need it. Even today when everything is going digital, we see some people maintaining medical record files that are not just difficult to store but also time consuming for the doctor to go through each and every report.”

     

  • Cheil launches campaign for MG Hector

    By Our Staff

     

    Cheil India has a new campaign for MG Motor India.

     

    Said Udit Malhotra, Head of Marketing, MG Motor India: “At MG, we always believe in driving ahead of the curve by bringing exciting experiences to our customers every time. When we first launched the Hector, we aimed to transform the relationship between the driver and the vehicle by introducing India’s First Internet Car. Now, the Next-Gen Hector takes another leap in this direction. Raising the game with a bold new look, infotainment experiences, technological advances that includes ADAS Level 2 capabilities that make driving even more pleasurable and indulgent, thereby more ‘pampering’.”

     

    Added Sean Joseph Colaco, Executive Creative Director at Cheil India: “The Next-Gen MG Hector is now more ‘Human’ than ever! With a new look and brand new technology that indulges, pampers and spoils you. Through the playful antics of our two characters, a butler and his young employer, we demonstrate exactly how much the Next-Gen Hector caters to your every whim and fancy. Shot in and around London, this slice of British aristocratic life, seemed like the perfect setting to demonstrate the ‘royal treatment’ the Next-Gen Hector gives you.”

     

  • The Crayons Network reports campaigns wins

    By Our Staff

     

    The Crayons Network has announced multiple account wins in 2023. The agency bagged mandates of National Skill Development Corporation, Indian Oil Corporation, BPTP, and Som Distillers – through a multi-agency pitching process.

    Said Kunal Lalani, Founder & Managing Director, Crayons Advertising: “Most of the recent account wins cater to our integrated ad tech proposition and have come against large global agencies following multi-agency pitch process. This, in turn, highlights two key factors differentiating us amidst a sea of competition in the space. First, being a homegrown agency enables us to communicate in a much more relatable manner to consumers across Bharat and India. Second, all the new pitches won are integrated campaigns with a high component of ad tech-driven services – an area in which we have invested and developed expertise in the past three years. We thank our clients for reposing trust in our abilities and will continue to deliver creative, innovative, and high-quality campaigns in the future.”

     

  • Parle Agro to endorse Kriti Sanon

    By Our Staff

     

    Parle Agro has signed on leading actor Kriti Sanon as brand ambassador for beverage brand, Appy Fizz. She joins Priyanka Chopra Jonas and Jr. NTR and will be the face of the brand alongside them.

     

    Speaking about the brand ambassador, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “It is exciting to have Kriti Sanon join the Appy Fizz family. Our goal is to keep the brand relevant to its customers and to inspire them to connect with it. Kriti is a fantastic youth icon and has a lot in common with the essence of our brand, particularly in light of the recent release of Appy Fizz’s fresh style and packaging. We are hoping our consumers enjoy the new avatar and show great love for our brand’s new face”.

     

  • Is 13 too young to have an Instagram account?

     

     

    By Catherine Page Jeffery

     

    The surgeon general is the “nation’s doctor” in the United States. They are tasked with giving Americans the “best scientific information” about their health.

    Late last month, the current US surgeon general, Vivek Murthy, warned 13 is too young to join social media. He said it poses a risk to young people’s “self-worth and their relationships”, adding:

    I, personally, based on the data I’ve seen, believe that 13 is too early […] the skewed and often distorted environment of social media often does a disservice to many of those children.

     

     

    Is 13 too young? What should parents think about when it comes to their kids and social media accounts?

     

    Why are we talking about 13?

    Major social media platforms, including Twitter, Instagram, Facebook and TikTok, require users to be at least 13. This includes those in Australia and New Zealand.

    This minimum age requirement stems from 1998 US legislation which banned the collection of children’s personal data without parental consent.

    For many parents, schools and cybersafety experts, this minimum age has become something of a benchmark. Many assume it comes with the implicit assurance social media platforms are appropriate and safe for children once they turn 13. Conversely, they also assume they are unsafe for children under 13.

    But this is not necessarily the case.

     

    What does the evidence say?

    Social media platforms do present some risks for young people. These include online bullying and harassment, exposure to misinformation and inappropriate content, grooming, privacy breaches and excessive use.

    Stories documenting the potentially harmful effects of social media are rarely out of the news. Studies claim links between social media and poor mental health and low self-esteem.

    These findings are concerning, and there is no doubt social media may negatively affect some young people’s wellbeing. However, it is not a straightforward question.

    While these studies might find a correlation or link between excessive social media use and poor self-esteem, for example, they rarely point to direct causation. Young people already experiencing low self-esteem and depression may use social media significantly more than others.

     

    So why don’t we just increase the age?

    Murthy acknowledges it is difficult to keep kids off their devices and social media. But he suggests parents band together, and say you know, as a group, we’re not going to allow our kids to use social media until 16 or 17 or 18.

    But any increase in the age – whether formal or informal – will not necessarily keep children safer online. Children can easily falsify their ages (many already do). And young people are good at finding creative and secretive ways of doing what they want regardless.

     

    Why can’t parents just say no?

    It is often suggested – by cyber safety experts – that parents just say no. This message has been reinforced by celebrity commentators such as British actress Kate Winslet, who recently told the BBC:

    My children don’t have social media and haven’t had social media.

    While these approaches may work with younger kids, older children are unlikely to simply comply. Blanket bans and restrictions not only lead to family conflict, but are also more likely to lead to children using social media without parental consent or knowledge.

    This is a problem because parents play an important role in helping children navigate online spaces, including the sometimes fraught nature of peer relationships on social media.

    If a child has a social media account without parental permission, they are much less likely to seek out their parents for help if they have a problem online, for fear of getting into trouble or having their device taken away.

     

    Children also have a right to be online

    Discussion about risks also tends to ignore the potential benefits of being online.

    Social media is incredibly important for many young people. It keeps them connected with friends and extended family, provides a platform for creativity and self-expression, and enables civic participation and activism.

    Social media also provides access to like-minded individuals and communities who may provide solidarity and support, especially for marginalised teens.

    Children, particularly teenagers, also have a right to participate in online spaces, including use of social media.

    The United Nations’ Committee on the Rights of the Child notes children have the right to “meaningful access to digital technologies” as a way of realising the full range of their civil, political, cultural, economic and social rights.

     

    So, when should my child get a TikTok account?

    There is no one-size-fits-all approach here. Children vary tremendously in terms of their maturity, skills, life experience and judgement.

    On top of this, online risk is not equally distributed, as children who are more vulnerable offline are more vulnerable online. For example, children with mental health problems, learning difficulties, a disability or who have problems at home are more likely to experience high-risk situations online.

    In deciding whether your child is ready for a social media account, parents might consider:

    Is my child especially vulnerable to online harms?
    Does my child have the required maturity and resilience to manage potentially negative online social interactions?

    Does my child listen to advice and follow rules?
    Is my child aware of the risks, and do they have strategies for managing them?
    Will my child come to me with any problems they encounter online?

    Parents might also consider their children’s offline lives, as these often carry over into online spaces. This includes what their friendships are like, their propensity for taking risks, and their ability to consider the consequences of their actions.

     

    Start talking early

    The best thing that parents can do is initiate conversations about social media and the internet early and often.

    Many issues that play out on social media are extensions of young people’s existing peer relationships. Parents can talk to their children about their friends and peers, show an interest in their child’s online activities, and openly discuss their child’s rights and responsibilities online.

    Some parents may wish to set reasonable expectations and rules about appropriate use of social media. Documenting these expectations through a “family technology agreement” that is negotiated democratically as a family, rather than through top-down rules, is more likely to succeed.

     

    Catherine Page Jeffery is Lecturer in media and communications, University of Sydney. This article is republished from The Conversation under a Creative Commons license. Read the original article.

     

  • Aditya Birla Housing Finance launches campaign

    By Our Staff

     

    Aditya Birla Housing Finance Ltd. (ABHFL), the Housing Finance arm of Aditya Birla Capital Ltd., rolled out its #ApnaGhar campaign. The digital campaign aims to inspire customers to build their ‘Sapno ka aashiyana’ and promises to support them at every step of the way through their ‘Sahi Salaah, Sahi Saathi, Sahi Home Loan Rakkam’ offering.

     

    Commenting on the launch, Pankaj Gadgil, MD & CEO, Aditya Birla Housing Finance Ltd. Said: “At Aditya Birla Housing Finance, our constant endeavour is to listen to the customer’s stated and unstated needs and develop strategies to build convenience, simplicity, and trust. Through the #ApnaGhar campaign, we want to remove the doubts and fears that cloud the mind of the underserved segments and reassure them that ABHFL is committed to listening to them, understanding their needs, simplifying the procedures, and they can trust ABHFL with Sahi Salaah, Sahi Saathi, and Sahi Home Loan Rakkam”.

     

  • Publicis Business wins creative mandate for agri-tech startup Ninjacart

    By Our Staff

     

    Ninjacart, B2B Fresh Produce Supply Chain platform, has appointed Publicis Business as its creative partner. The account mandate includes a refreshed brand identity for Ninjacart along with a strategic creative design, marketing and advertising strategy for its multiple business verticals.

     

    Vasudevan Chinnathambi
    Vasudevan Chinnathambi

    Speaking about the association, Vasudevan Chinnathambi, Co-Founder, Ninjacart said: “We are delighted to have Publicis Business on board as our communications partner and will lead the 360-degree creative mandate for us right from brand identity creation. As Ninjacart takes its next big step to being India’s largest agri-tech platform and reshaping the Indian agricultural ecosystem, we are confident that Publicis Business will help us achieve our ambitious goals with their new-age thinking, creativity, and strong execution skills. We look forward to the association.”

     

    Nidhi Lall
    Nidhi Lall

    Nidhi Lall, Senior VP, Publicis Business, added: “Ninjacart is on the cusp of a tremendous growth journey and to get a chance in being a part of their success story is something all of us at Publicis Business are looking forward to. This mandate offers us the opportunity to truly flex all our B2B offerings and create clutter-breaking work which will in turn also impact India’s agricultural ecosystem. We are looking forward to a great and mutually rewarding partnership.”