MxMIndia

Category: MARKETING

  • Campaign created by WPP advertising agency

    Marico launches special Parachute packs as tribute to farmers

    By Our Staff

     

    Marico Limited’s flagship initiative – Parachute Kalpavriksha Foundation launched a multi-pronged campaign to pay tribute to India’s farming communities by celebrating their spirit of growth.

     

    Speaking on the campaign, Koshy George, Chief Marketing Officer, Marico Limited, said: “Marico has always believed in rearing brands with purpose as our core strategy. This campaign, under Parachute Kalpavriksha Foundation is dedicated to the country’s farmers. The unique limited-edition packs will act as a platform to acknowledge their consistent contribution to the society and give a glimpse of their life to the people. The objective is to appreciate and highlight how every farmer rises above their circumstances to feed the people. Our brands have always led the way with authenticity, this campaign is yet another way to create deeper connections in the communities to understand and support them at the ground level. Thus, trying to make a difference in their lives significantly”

     

    Added Rohit Devgun – ECD Team @ WPP added: “The Parachute Kalpavriksha Foundation campaign is dedicated to our nation’s farmers. The film is a tribute to the ones who form the backbone of our agriculture-oriented economy. It tells you the untold story of those who rise above their circumstances every day and work hard towards feeding a growing nation. The special limited-edition pack design with real farmer stories serves as a platform to highlight their ongoing contributions to society and provide a window into their lives for us.”

     

  • Agency retains media duties of the auto major for 5 more years

    Lodestar UM wins media mandate of BMW India

    By Our Staff

     

    Lodestar UM has successfully retained auto giant BMW India’s integrated media duties. The win came on the heels of a multi-agency pitch held through March to October. The account will continue to be led out of the agency’s Gurugram office.

     

    Speaking about the momentous development, Aditi Mishra, CEO, Lodestar UM, said: “We are thrilled to be chosen as the integrated media partner for an iconic global brand like BMW. The continuation of our five-year old journey speaks volumes of how successful the partnership has been in making BMW one of the most desirable brands in the country. The premium auto market in India has witnessed stellar growth in 2022, and there is a growing opportunity to welcome newer customers to this segment. The adoption of our proprietary Futureproof planning process will continue to unleash maximum value by connecting BMW to its audiences through seamless journeys across touchpoints.”

     

  • To announce renewed identity inspired by the new era of travel

    Thomas Cook India unveils new logo

    By Our Staff

     

    Thomas Cook (India) Limited, the travel services company, has unveiled a new logo inspired by the changing environment, renewed energy and excitement that define the company in this new era of travel.

     

    In the new logo, the abbreviation of the brand name, TC, is a younger representation of the brand while retaining its reputation of expertise in travel and travel related solutions.

     

    Said Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) and SOTC Travel: “The pandemic has changed several norms in the travel industry and to keep pace with the changing environment/expectations of customers, we are refreshing the familiar Thomas Cook logo with a stronger, more impactful, digital-friendly identity. Our dynamic new logo embodies our fluid and dynamic personality as we transform continually in line with the rapidly changing travel services industry & reconfirms our continued commitment to customer delight with unmatched travel experiences.”

     

  • To manage brand strategy and creative

    BBDO wins mandate for Cargill edible oil

    By Our Staff

     

    Cargill India, the American global food corporation, has appointed BBDO India to manage the brand strategy and creative for their edible oil brands portfolio.

     

    Asked about the partnership, BBDO India’s GM and chief growth officer, Nikhil Mahajan, said: “The relationship between us has been built on great conversations, insightful work and the desire to do something more than just an ad. With a unified vision and a common goal, I am certain that this partnership will lead to some great pieces of work that will always find ways to stir up a conversation with our consumer.”

     

    Added Krishna Mani, Chief Creative officer BBDO India (Delhi): “We are really looking forward to working with our partners at Cargill to write meaningful and impactful narratives for various brands in their portfolio.”

     

  • Campaign showcases Tru SyncTM technology

    Rishabh Pant promotes Noise smartwatch

    By Our Staff

     

    Noise, lifestyle tech brand, released a brand new campaign series, featuring brand ambassador Rishabh Pant. The digital ad, that will be aired on Prime during the New Zealand series, aims to focus on Noise’s own advanced calling feature – Tru SyncTM – that helps smartwatch users connect  effortlessly and quickly.

     

    Said Gaurav Khatri, Co-Founder of Noise said on the launch of the new campaign: “We at Noise have always strived towards creating a brand that resonates with the young Indian audience. Keeping this spirit alive, our brand campaign with Rishabh Pant echoes our mission to be young India’s pulse keeper. With new-age India keen on uninterrupted experiences, our Tru SyncTM technology in the new campaign series, offers just that. We are confident that our young audience will identify with the campaign while they indulge in the upcoming cricket series.”

     

  • Targets consumers in Tamil Nadu

    Cinthol soap launches new brand campaign film

    By Our Staff

     

    Cinthol, the Godrej Consumer Products Ltd soap, has launched a new advertising campaign targeting consumers in Tamil Nadu. Titled ‘Dreams shine the brightest under the scorching sun’ (Kothikum Veyilil Dhaan Kanavugal Jolikkum), the film is built around the aspirations of women in Tamil Nadu today.

     

    Speaking about the campaign, Ashwin Moorthy, Chief Marketing Officer – India, Godrej Consumer Products Ltd (GCPL), said: “While working on the campaign, we recognized that brands of stature like Cinthol must insightfully reflect the current aspirations of our consumers in its narrative. Women today have greater confidence in aspiring to challenging professions that enable them to play an even larger role in building a stronger nation for the next generation. Cinthol, a symbol of trust in Tamil Nadu, plays a pivotal role here as a foundational step in providing expert recommended skin health, protecting consumers from harsh environmental factors like dust, heat and pollution.”

     

    Added Anu Joseph, Co-Founder and Creative Vice-Chairman, Creativeland Asia: “With this idea, Cinthol furthers its legacy of being a doctor-recommended soap and a skin health expert. The central brand thought, ‘Dreams shine the brightest under the scorching sun’, seeks to inspire women to follow their dreams regardless of any barriers that may come in their way.”

     

     

  • To handle the brand's social media management, marketing strategy

    Social Neeti bags digital mandate for Carex condoms

    By Our Staff

     

    Social Neeti, a digital marketing company in Kolkata, has bagged the digital mandate of Carex condoms. It will handle the brand’s social media management, marketing strategy, and organic growth.

     

    Commenting on the association, Shalu Dugar, Director, Social Neeti, said: “We are thrilled to have Carex Condoms, a brand manufactured by the World’s Largest Condom Maker, Karex, onboard. We are working closely with the brand on the digital marketing front, and our intention is to establish the brand across several verticals with physical integration.”

     

    On being asked about the association, Vikram Doshi, Director, Carex Condoms, added: “In India, condom usage is shockingly low, and it’s surprising to see that the majority of supposedly well-known brands manufacture their products locally. However, Carex is one of only a handful of globally recognised brands that have its products manufactured internationally. Together with Social Neeti, we will work to raise awareness of this issue and educate the audience about how the quality disparity affects condom use. We chose Social Neeti as our digital marketing partner due to their smooth customer service and flair for creative marketing. By creating engaging and distinctive content, we hope to keep up a robust social media presence that is comparable to our physical presence.”

     

  • Campaign created by Ogilvy South

    Ayushmann Khurrana promotes Titan Eye+

    By Our Staff

     

    Titan Eye+ has released its latest campaign with brand ambassador Ayushmann Khurrana. Conceptualised by Ogilvy, the ad is devoid of voice-overs and dialogues and uses the signature Titan symphony to deliver the key messages.

     

    Commenting on the new campaign, Maneesh Krishnamurthy, Marketing Head EyeCare Division, Titan Company Ltd. said: “It is our ongoing effort to lead consumer conversation in the eyewear category that’s often dominated by price and discount. It is our perspective that Indian consumers are value-conscious and not merely price-conscious. Titan Eye+ provides great value for money with expertise in eye testing, care in recommending the correct solution and a wide choice starting Rs. 999 – making us India’s most trusted eyewear retailer with a 4.9 / 5 rating on google. That we could say all this, without uttering a single word makes this truly enjoyable.”

     

    Added Puneet Kapoor, Chief Creative Officer, Ogilvy South: “Brands like Titan Eye + that deliver consumer delight at all touchpoints, do generate a great word of mouth. And our very talented team on Titan Eye+ came up with the idea of what better expression for word of mouth, than whistling the beloved Titan tune. The idea had instant likability and took a lot of detailing and designing with the director, to deliver the message charmingly.”

     

  • To strengthen the brand's position

    Pitchfork partners with SBICap for PR

    By Our Staff

     

    SBICap Ventures Limited (SVL), the alternative asset management subsidiary of SBI Capital Markets Limited, has appointed Pitchfork Partners as its strategic communication counsel. The agency will holistically work towards strengthening the brand’s position as India’s fastest-growing asset manager companies.

     

    Said Anjana Seshadri, Vice President, Neev Fund: “We are excited about our collaboration with Pitchfork Partners. Our long-standing association with the company has propelled us to expand our horizons and dive even deeper in the brand’s communication with the media. With Pitchfork’s guidance and expertise, we hope to foster a better positioning of SBICap Ventures as a whole.”

     

    Added Jaideep Shergill, Co-founder, Pitchfork Partners: “We are happy to announce this partnership. Given SBICAP Venture’s current positioning in the market, it has out to become one of India’s largest asset management companies. We are privileged to partner with them and build on their credibility.”

     

  • Aditya Birla Health Insurance launches campaign

    By Our Staff

     

    Aditya Birla Health Insurance Company Ltd. (ABHICL), the health insurance subsidiary of Aditya Birla Capital Limited, has announced the launch of its campaign #FitnessKaUltimateInfluencer to communicate the benefits of Activ Fit, an insurance plan that is tailored specifically for the young and healthy audience. It has partnered with influencer and actor, Ali Fazal, for the same.

     

    Said Mayank Bathwal, CEO, Aditya Birla Health Insurance: “Millennials today account for over 34% of our population. We at ABHICL, see a huge potential in this under-penetrated segment. #FitnessKaUltimateInfluencer has been created to establish positive engagement with the young population by informing them about Activ Fit, a plan especially designed for the young and healthy.  It rewards their healthy lifestyle with attractive and instant discounts along with HealthReturnsTM and plays the role of an ultimate influencer of fitness in their lives. The campaign re-affirms our commitment of being a “HealthFirst” company that aspires to go beyond traditional health insurance practices.”

     

  • Conceptualised and written by Dentsu, Delhi

    Hamdard launches brand campaign for Safi tonic

    By Our Staff

     

    Hamdard Laboratories has launched a new brand campaign for Safi tonic. The 360-degree media campaign film has been conceptualised and written by Dentsu, Delhi, and features actor Kriti Sanon and her sister Nupur.

     

    Said Suman Varma, CMO of Hamdard Laboratories: “The first thing we notice about people when we meet them, is their personality and their skin. Bright skin always adds to one’s aura. Safi aids not just in treating acne /pimples, but its usage over time gives one glowing skin.It removes dark spots, and eliminates toxins from the body and gives bright glowing skin naturally. Safi is your Skin Expert. Try it for yourself to know its benefit.”

     

    Added Abdul Majeed, Chairman, and Managing Trustee, Hamdard Laboratories (Medicine Division): “Health and wellness deserve the highest priority today. Today’s people are conscious of their health and outer appearances alike. It is my belief that when people eat well, sleep well, and keep their bodies cleansed of impurities the result is not just great. It is miraculous.”

     

  • Rolls out #FortifyYourSecurity drive to increase awareness

    Dell launches video campaign for cybersecurity

    By Our Staff

     

    With Cybersecurity Awareness Month 2022 coming to a close, Dell Technologies India has launched a video-led social media campaign in line with its theme – #FortifyYourSecurity. It was conceptualised by 20:20 MSL and the communications team at Dell Technologies, the campaign created an avenue for people to share their experiences and initiate a conversation around cybersecurity at large.

     

    Said Ripu Bajwa, Director and General Manager, Data Protection Solutions, Dell Technologies, India: “Cybersecurity is no longer a boardroom discussion, rather a reality for anyone who is connected to the internet. That’s the message we wanted to drive with our campaign – #FortifyYourSecurity. With the campaign video series, our goal was to encourage an actionable dialogue around safeguarding oneself from cyber threats and data breaches in a simple and relatable manner. We are delighted to have collaborated with CXOs, executives, and content creators to help us further our mission of building a cyber resilient future.”