MxMIndia

Category: MARKETING

  • He will report into Nagesh Basavanhalli, MD and Group CEO. 

    Sanjay Behl joins Greaves Electric Mobility as CEO

    By Our Staff

     

    Sanjay Behl
    Sanjay Behl. Photograph courtesy his WhatsApp display image

    Greaves Cotton Limited has announced the appointment Sanjay Behl as CEO and Executive Director of Greaves Electric Mobility. Behl will report into Nagesh Basavanhalli, MD and Group CEO.

    As CEO & Executive Director of GEMPL, Behl will focus on leading the accelerated growth of the electric mobility business. He was until recently, CEO of Raymond Ltd, and earlier CEO of Reliance Big TV and Nextqore Inc. He was also President, Reliance ADAG. He has also had successful stints at Nokia and Hindustan Unilever. He will continue as Non-Executive Director at Obeetee Pvt Ltd.

    In a press release, Basavanhalli welcomed Behl’s appointment and hoped his experience in  transforming and growing Indian businesses at global scale will help accelerate the Greaves Cotton growth.

  • Ropes in actors Shahid Kapoor and Rana Daggubati

    Colgate announces new identity for its toothpaste brand

    By Our Staff

     

    Colgate-Palmolive (India) Limited has announced the new identity of its toothpaste brand- Colgate Strong Teeth with its latest campaign. Featuring Shahid Kapoor and Rana Daggubati, the ‘Daant strong toh main strong’ TVC, created by RedFuse Communications, puts the spotlight on the importance of strong teeth.

     

    Speaking on the new campaign, Arvind Chintamani, VP, Marketing, Colgate-Palmolive India, said: “As Indians, we understand the importance of chewing and have grown up with our parents asking us to chew our food 36 times before swallowing. However, what we often forget is that teeth are our first digestive organ and teeth need to be strong to get the best nutrition from food. We’re super excited to have Shahid and Rana partner with us to remind parents of this message and to focus on teeth strength with Colgate Strong Teeth, India’s #1 Toothpaste, every day!”

     

    Added Delna Sethna, Executive Creative Director, Red Fuse: “Because digestion starts in the mouth, you need strong teeth. Sounds simple enough. Sounds like you’ve heard this enough. And yet making this point was anything but simple. This is a campaign that’s been designed to work hard to land the message, with dad (Shahid & Rana) as our spokesperson for once. Equal parenting is something a lot of brands speak of, we went the extra mile to land it.”

     

    https://www.youtube.com/watch?v=Cxy6nW5KOm4

  • Created by Yellow Windows Communications

    Vicco rolls out new jingle for launch of Turmeric Facewash

    By Our Staff

     

    Vicco Laboratories,  a manufacturer of Indian Ayurvedic herbal hygiene and healthcare, has launched yet another memorable jingle –  this time for the launch of its Turmeric Facewash. It has been created by Yellow Windows Communications

     

    Commenting on the launch, Devesh Pendharkar, Director, Vicco Laboratories said: “Vicco is known for its quality products. We have been manufacturing ayurvedic products since seven decades. Turmeric face wash is yet another quality product that we have launched in our skin care portfolio. With the goodness of Turmeric, it is the best product available in anti-acne, anti-pimple category. The product has been developed keeping in mind teenagers as they have to face early age pimple problem. We have tried to communicate all these benefits to the relevant audiences through the peppy and energetic jingle.”

     

    Added Virendra Saini and Jyotsna Bhat, Managing partners, Yellow Windows Communications: “Vicco is known for its two iconic brands Vicco Vajradanti and Vicco Turmeric. We wanted to establish Vicco Turmeric Facewash as a new brand of Vicco and build top of mind recall in an already cluttered facewash market. Our research learnings gave us good insights into the minds of the youth and their fears to do with skin. Face is the first thing that is noticed when you meet somebody and therefore pimples, acne and other skin problems being a big confidence downer, was an understanding that drove us to create this piece of communication. The idea was to bring out the already accepted benefits of Turmeric as a sure shot solution to many skin problems in a youthful manner thus addressing the youth’s fears. Through our film, we built a perceived popularity for the brand by making it appear as if everyone knew of its benefits and was already using it. And the simple lyrics extolling the benefits set to foot tapping music did the rest.”

     

    https://youtu.be/80pFYBzpijE

  • Alia Bhatt is brand ambassador

    TBWA\India creates campaign for JSW Paints

    By Our Staff

     

    JSW Paints, part of the US JSW Group, has launched its product campaign focusing on the Halo Aquaglo range.  JSW Paints Aquaglo is India’s first water-based paints for wood & metal surfaces with Germ Block Zn2+ion technology.

     

    The Aquaglo campaign brings the focus back on consumers’ overall health and well-being through the Bollywood star and JSW Paints brand ambassador, Alia Bhatt, as she urges consumers to #PaintKaGKBadhao. The campaign also includes well-known artist and stand-up comedian Atul Khatri and brings to life the mass hysteria related to any new idea.

     

    According to Anuradha Bose, Chief Marketing Officer of JSW Paints: “Following the successful disruption of our Any Colour One Price initiative, we are now delighted to launch our thoughtful product innovation, Aquaglo. It aims to change yet another convention in paints of using only ‘oil paint’ for wood & metal. Our new campaign draws consumers’ attention to the clear benefit of adopting a water-based Aquaglo range of paints for painting wooden doors, metal grills and other such surfaces in their homes. Paint Ka GK badhao is a clear call to action to make India sit up and choose wellness and comfort.”

     

    Speaking about the Aquaglo campaign’s attempt to change Indian paint consumers’ expectations, Govind Pandey, CEO, TBWA\India said, “Paint category has been dominated by the same market leaders for decades without any real challenger. JSW Paints is the disruptor that is questioning the status quo prevailing in the industry. It is also encouraging the end consumers to get more involved because only then they will discover the best solutions for themselves.”

     

     

  • To showcase the diverse product range

    Kartik Aaryan & Kiara Advani to endorse Finolex Cables

    By Our Staff

     

    Finolex Cables Limited, the manufacturer of electrical and telecommunication cables, has introduced Kartik Aaryan and Kiara Advani as its brand ambassadors while announcing a brand refresh with the launch of a new 360-degree campaign – ‘No Stress. Finolex’.  The new campaign will showcase the diverse product range of ceiling fans, LED lights along with electric cables and wires in three TVCs featuring the two actors.

     

    Talking on the brand refresh, Deepak Chhabria, Executive Chairman, Finolex Cables said: “Driven by a set of timeless values and a contemporary vision, Finolex Cables has always provided quality products to its customers, which we will continue to do with our refreshed brand mantra of ‘Xceeds Xpectations’. Our growth in the FMEG segment is a testimony of our unparalleled understanding of the discerning needs of the customer. With a diverse product portfolio range and a robust distribution network, we aim to carry forward our cables and wires legacy and become the number one destination for all FMEG products in the country.”

     

  • Campaign has been conceptualised by Contract

    Rajkumar Rao to promote Lendingkart as brand amb

    By Our Staff

     

    Lendingkart, the fintech platform, announced Rajkumar Rao as its first brand ambassador. This is to  engage with MSMEs in India to expand their ventures.

     

    The campaign has been conceptualized by WPP’s Contract Advertising, where the thought is pegged in the insight based on the idea that for many things in life, there are conflicting choices and can put oneself in a dilemma. But for a few things, the choice is clear, such as business loans equal only Lendingkart.

     

    Commenting on the campaign, Harshvardhan Lunia, Founder & CEO & at Lendingkart said: “We are delighted to have Rajkummar on board for our first-ever integrated brand campaign. Rajkummar has started his journey from grassroots and made a mark in the film industry. He is the perfect ambassador for us in our journey to simplify MSME financing. We clicked well together right in the first meeting we had. As the digital economy grows, it is imperative to spread awareness about digital business loans being available at fingertips. Lendingkart is playing a major role in bridging the credit gap that MSME sector faces. It is great that we have a friend in Rajkummar now”

     

  • The ad is about Indians who reside away from home and crave wholesome homemade Indian food

    Bikano offers ‘Maa ka Pyar, Maa ka Dulaar’ in new TVC

    By Our Staff

     

    Bikano, the snack and packaged food manufacturing company, has launched a new TVC about Indians who reside away from home and crave wholesome homemade Indian food.

     

    Said Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd: “For Indians, Maa ke haath ka khana is always the best, no matter where we go. And on all special occasions, all that we want is to taste that wholesome goodness of homemade Indian fare. Since that’s not easy for people living abroad, Bikano has decided to bring to them ‘Maa ka Pyaar, Ma ka Dulaar’ wrapped in frozen packs of Bikano Punjabi Samosa, Bikano Shahi Paneer, Bikano Garlic Tandoori Naan and Bikano Paneer Pakoda. All they have to do is warm or fry them, as required, and suddenly the aromas wafting from your dining table will remind you of your mother’s kitchen no matter where you may live. We are glad that with this new TVC we have been able to touch the hearts of several Indians living far away from their mothers and hope they now know that they can count on Bikano’s frozen food range to satiate the craving for quality homemade Indian food.”

     

  • Campaign executed by Connect OOH

    AC launches a multi-city campaign across South

    By Our Staff

     

    Johnson Controls- Hitachi Air conditioning India Ltd. has launched a multi-city OOH campaign across South India at the beginning of summer season. The campaign has been executed by Connect OOH in formats like hoardings, BQS, unipoles, etc at vantage points across the cities of Tamil Nadu, Kerala, Karnataka, Telangana and Andhra Pradesh

     

    Said Nilesh Shah, Sr. Vice President, Marketing & Business Planning, Johnson Controls- Hitachi Air Conditioning India Ltd.: “We are very excited to launch  Hitachi AC campaign with innovative and smart features that can cater to the need of customers from having fresh air with our innovative FrostWash technology to a smart wi-fi enabled airCloud Home. With our unique “air Technology”, Hitachi’s Inverter split air conditioner can provide silent, odour- free, clean, fresh & surround air and thus offers most convenient and comfortable environment to our customers.”

     

    Added Anjum Tanwar, Executive Vice President and National Head, Connect OOH: “This campaign suggests the consumer first approach taken by Hitachi and it can be intelligently delivered on traditional outdoor properties when combined with the right operational expertise”.

     

  • To grab travel deals and offers including hotel vouchers

    Goibibo rolls out new campaign

    By Our Staff

     

    Goibibo, the online travel booking brand, has unveiled a new campaign Full Vasool League. the campaign will help viewers ‘monetize moments of not-watching ads’ with travel deals and offers. To kick start the campaign, the company has partnered with some of the leading cricket platforms.

     

    Speaking on the occasion, Sunil Suresh, Group CMO of Goibibo, said: “Commercials are lifeline for a marketer including myself.  Having said that, we wanted to take a contrarian view with a quirky activation and engage with the youth. We are confident that our audience will love to play while they sit idle during commercial breaks.”

     

  • Launches 'Idhu Namma campaign'

    Brooke Bond 3 Roses collaborates with CSK for new TVC

    By Our Staff

     

    Brooke Bond 3 Roses tea brand launched its new TVC Idhu Namma Tea(m), where it has partnered with the IPL team ‘Chennai Super Kings’ for its 15th edition. The campaign highlights the message of ‘Idhu Namma Tea, Idhu Namma Team’ (It’s our Tea, It’s our Team) to connect with the audience by accepting and trusting the new members of CSK.

     

    Said Shiva Krishnamurthy, Vice President, Tea & Foods (HUL): “Brooke Bond 3 Roses is South India’s most loved tea brand and an icon of Tamil Nadu. Being Tamil Nadu’s favourite tea, we are happy to partner with Tamil Nadu’s favourite tea(m), Chennai Super Kings, during this year’s IPL. Our Idhu Namma tea(m) campaign celebrates Tamilians’ love for 3 Roses tea and for CSK with lots of warmth and affection.”

     

    Added Ajay Mehta, Senior Vice President, Mindshare: “With the IPL season, we took this golden opportunity to associate with Chennai Super Kings, a team that unifies entire Tamil Nadu and resonates well with the brand’s philosophy of togetherness. The films capture this in a light-hearted manner and that too over a cup of tea.”

     

     

  • The film was produced by EarlyMan Films and Karan Malhotra composed the music for the film

    New Cred ad stars Ravi Shastri

    By Our Staff

     

    Cred, the fintech company, has unveiled another offbeat brand ad film. This time it features Ravi Shastri. Shastri has been a cricketer, coach and commentator and with this new ad film the former Indian all-rounder shows us that he is not only the life of the party, but the party follows him wherever he goes!

     

    The film was produced by EarlyMan Films and Karan Malhotra composed the music for the film.

     

    Said Kunal Shah, Founder Cred: “At Cred, we are constantly working to enhance members’ experience to make it more engaging, frictionless and rewarding. With new design philosophy, gamified rewards constructs, best offers and high value jackpots, we are consolidating our message of rewarding the right financial decisions and the privileges that come by being a member of the Cred community.”

     

  • To highlight their robust indoor network

    Platinum Outdoor launches campaign for Vi

    By Our Staff

     

    Platinum Outdoor, a unit of Madison World, launches an out-of-home hyperlocal campaign for Vi or Vodafone Idea Limited to highlight their enhanced 4G experience and strong indoor coverage. With this campaign going live, Vi has reached every corner of Delhi/NCR with strong indoor network coverage.

     

    Said Arvinder Sachdev, Operations Director, North, Vi: “We invite all pre-paid and post-paid mobile phone users in New Delhi & NCR to experience a superior, upgraded indoor 4G experience on the Vi network. Over the past year, we have undertaken numerous initiatives to improve our 4G coverage in the circle as well as to strengthen our indoor coverage even in congested areas in the National Capital. Customers can choose from a variety of plans that allow everyone in the family to do more and get more with Vi’s 4G network. Throughout our efforts to achieve 5G readiness, we remain focused on providing the best technologies, products, and services to keep delighting our customers.”

     

    Added Dipankar Sanyal, CEO, Platinum Outdoor and MRP: “Vi checks all the boxes for a stellar outdoor campaign. It has been an exciting experience for our teams to plan and execute such a large campaign. The campaign has already had a tremendous impact on the brand.”