MxMIndia

Category: MARKETING

  • As strategic investor and brand ambassador

    Venkatesh Daggubati partners with BikeWo

    By Our Staff

     

    Hyderabad-based BikeWo, electric two-wheeler smart hub networks, has announced a partnership with Venkatesh Daggubati. As a part of the collaboration, the Telugu film actor has now become a strategic investor in the company with an undisclosed amount of investment, and has also been appointed as BikeWo’s lead brand ambassador.

     

    Following this association, BikeWo will be looking to expand its EV (electric vehicle) servicing and charging network across different states of India while leveraging the actor’s personal brand and by collaborating with him for a series of marketing, outreach and brand promotion activities. This will be a long-term collaboration that will help the brand to grow and scale in order to meet its ambitious target of installing 20,000 EV charging points pan-India by 2025.

     

    Speaking on the collaboration, Vidhyasagar Reddy, Co-Founder & Chief Operating Officer, BikeWo said, “We are delighted and proud to welcome the evergreen legend VenkateshDaggubati as Bikewo’s investor and brand ambassador. Venkatesh’s faith and trust in BikeWo are an inspiration for us, and going forward, we will be working closely with him on a number of strategic aspects. Furthermore, his association with the brand marks a whole new chapter in BikeWo’s commitment to young Indians in the realisation of their dreams and aspirations by serving simple and delightful two wheeler service experiences, creating infrastructure for EV with battery swapping and charging points, and enabling entrepreneurship opportunities to BikeWo’s ever-growing network of dealer-partners.”

     

  • The show and the episodes are released on Facebook and YouTube handles of Lokmat Sakhi

    Lokmat launches ‘Influencer Katta’ show

    By Our Staff

     

    Lokmat has launches a new show called ‘Influencer Katta’. The show and the episodes are released on Facebook and YouTube handles of Lokmat Sakhi, a women-centric portal that was started earlier last year by Lokmat.

     

    Said Hemant Jain, Senior EVP & Head of Digital Business at Lokmat: “This is a fantastic opportunity for both the influencer and their followers to learn about and share a portion of their lives that is rarely spoken or heard about. It’s not just about the fame and glam, but also about the amount of effort that goes into it. Plus, a little more about their personal lives outside of social media to encourage their fans to join them on their quest!”

     

  • Relaunches its bestseller product 'Post-Shave Balm' with improved formulation

    Bombay Shaving Company unveils new campaign

    By Our Staff

     

    Bombay Shaving Company, the men’s grooming brand, has launched #JalnaManaHai campaign. The campaign challenges established brands and the status quo.

     

    Conceived inhouse at Bombay Shaving Company and written by Garima Girotra, the film features actor Saloni Khanna Patel playing a firefighter who douses fires of a slightly unusual type. The film was made by Mumbai-based Leap of Faith Productions with Director Mohak Pajni and Creative Producer, Adhiraj Sharma at the helm.

     

    Said Laalit Lobo, VP Marketing, Bombay Shaving Company:  “It’s a mystery to me why established personal care and grooming brands haven’t yet addressed this pressing concern in the men’s shaving routine. The current options they have in aftershaves are not the best. And the post shave irritation and burning is a definite mood kill. With this product, complimented by the film and campaign suitably titled ‘#JalnaManaHai’; we hope to induce a behaviour change in men. We wish to shake them out of their comfort zone, wake them from their slumber, and demand a better after shave experience – which our Post Shave Balm provides.”

     

  • Replaces Vinay Subramanyam who has moved on

    Amit Doshi back at Britannia, as CMO

    By Our Staff

     

    Amit Doshi
    Amit Doshi

    Britannia Industries Limited has announced the appointment of Amit Doshi as Chief Marketing Officer. He takes over from Vinay Subramanyam, who has moved on after two stints spanning 16-odd years.

     

    Commenting on the appointment, Varun Berry, Managing Director, Britannia Industries said: ‘’I am happy to welcome Amit back to the Britannia family. Amit’s cross-sectoral marketing experience will be valuable in taking our innovation mindset to the next level and building consumer delight.  I thank Vinay for his invaluable contribution in building purposive brands especially during the difficult times of the last two years, and wish him the very best in his endeavours.’’

     

    Doshi spent eight-and-a-half years at at Lenovo and before that nine-odd years at Britannia.

     

  • Produced by Some Place Nice agency and was launched online

    Eggoz Nutrition launches new brand campaign

    By Our Staff

     

    Eggoz Nutrition, a Gurugram-based consumer-oriented and integrated farmer egg brand has launched a new campaign titled ‘Extra In The Ordinary’.  The campaign has been produced by ‘Some Place Nice’ and was launched online, utilising a combination of static and video assets to reach the target demographic and increase brand awareness.

     

    Talking about the new campaign, Abhishek Negi (Co-Founder), Eggoz, said: “This campaign promotes the company’s strengths as a consumer-focused and integrated farmer egg brand in India, as well as its objective of providing chemical-free, completely integrated eggs from farmers around the country.

     

  • Shehnaaz Gill, Hina Khan, Gauhar Khan to participate to do the special magic trick

    Lay’s Wafer spreads magic in latest campaign

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Lay’s India (@lays_india)

    Lay’s has launched a unique digital campaign for its recently introduced thinnest range of chips – Lay’s Wafer Style. Aptly titled ‘#TheThinPossibleChip’, the campaign encourages fans to try fun and quirky magic tricks using the flavourful and light, Lay’s Wafer Style – a chip so thin and paper-like, that it disappears.

     

    Sharing her thoughts, Shailja Joshi, Director – Marketing, Potato Chips Category, PepsiCo India said:  “Lay’s Wafer Style is the thinnest chip from the house of Lay’s and we’ve received an overwhelming consumer response that has further encouraged to drive the messaging of the thin and light chip with #TheThinPossibleChip campaign. The digital campaign brings alive the unique attributes, especially the thinness of the chip in a fun and playful manner with celebrities and content creators performing illusions and making the Paper Thin, Wafer Thin chip disappear. With this campaign, we hope the magic of Lay’s Wafer Style continues to win hearts of many consumers across the country.”

     

  • For their sneaker sale

    Reebok India and 22feet Tribal Worldwide roll out SneakerFest 2.0

    By Our Staff

     

    Reebok India, in collaboration with 22feet Tribal Worldwide, has launched a social media campaign, #ReebokSneakerFest for their sneaker sale. It was a nationwide callout to sneakerheads where some of Reebok’s most loved Sneakers were on sale.

     

    Speaking on the campaign, Kanika Nijhawan, Brand Director, Reebok India said, “It will be fair to say that SneakerFest 2.0 seized the attention of a large number of sneakerheads in the country and by extending some great offers, we managed to boost our sneaker sales. The collaboration with influencers and engagement activities throughout the social handle reached out to millions of users within a few days and made the campaign a total success.”

     

  • Features actors Varun Sharma and Vijay Raaz

    EaseMyTrip rolls out TVC to highlight refund policy

    By Our Staff

     

    EaseMyTrip, the online travel platform, has launched a new television campaign to highlight its full-refund policy for medical emergencies featuring actors Varun Sharma and Vijay Raaz. The quirky ad campaign highlights EaseMyTrip’s free of charge, full-refund medical policy through which customers can claim a complete refund on domestic air ticket cancellations caused due to medical emergencies*.

     

    Speaking on the TVC launch, Prashant Pitti, CEO & Co-Founder, EaseMyTrip said: “Looking at the current uncertainties in the travel space, we believe that it is the right time to launch a TVC that highlights our unique full-refund policy for medical emergencies, and our exceptional customer support during such trying times. We are excited to associate with Varun Sharma and Vijay Raaz who enjoy a unique mass appeal for their impeccable comic timing and incredible versatility. They have a unique connect that cuts across all audiences and geographies, and their personalities resonate and fit perfectly into the brand’s narrative of providing an exceptional and hassle-free booking experience.”

     

  • Awareness campaign of O2 Cure with tagline #LetYourHomesBreathe

    Suneil Shetty supports clean air initiative

    By Our Staff

     

    O2 Cure, the air purification solution provider under Zeco Aircon Limited, has launched #Letyourhomesbreathe campaign in collaboration with actor Suneil Shetty. The actor will help the company spread awareness around the pollutants that the nation needs to safeguard itself from.

     

    Commenting on the campaign, Kartik Singhal, Founder of O2 Cure & Managing Director Zeco Aircon Limited (Member of IAQA, ISHRAE, and -ASHRAE) said, “We are all exposed to the hidden particles that keep circulating us in our homes. Due to space constraints, most of the modern housing structures lacking proper ventilation lead to hazardous air standards in these safest premises as well. Also, landfills release poisonous gases which eventually lead to respiratory issues. Additionally, with doors shut and no filtration mechanisms available, the air indoors becomes all the more unfit to breathe. Airborne contaminants are resulting in an alarming situation that needs immediate intervention. We are grateful to Suneil Shetty for extending his support for #Letyourhomebreathe”.

     

  • To amplify the brands across Facebook and Instagram

    Chimp&z Inc wins marketing mandate for MuscleXP & Man Arden

    By Our Staff

     

    Merge Infinity Network’s integrated marketing agency Chimp&z Inc bags the digital marketing mandate for MuscleXP, a sports supplement brand, and Man Arden, a male grooming & skincare brand from the house of Emmbros Overseas Lifestyle Pvt Ltd. As part of the mandate, Chimp&z Inc will be responsible for amplifying the brands’ social media communication across Facebook and Instagram.

     

    On the association, Sahil Mehta, Director, Emmbros Overseas Lifestyle Pvt Ltd, said: “I have always believed that associating yourself with people of good quality always brings the best to you. I am immensely excited to associate with Chimp&z Inc as I know that they are the best ones to take our business a notch higher digitally. I personally have ingenuousness on Chimp&z Inc to amplify the brands’ social media communication across Facebook & Instagram. We want to reach as many people as we can and Chimp&z Inc are the foremost in the market to do so! Looking forward to working with just the best!”

     

    Commenting on the association, Angad Singh Manchanda, CEO & Co-founder, Chimp&z Inc said, “We’re excited to work with Sahil and his vision for both the brands. The game plan is to create recognizable social and digital strategies which back the brands’ key messages. Over the next few months, the team will be releasing a series of digital and social content plans to reach the brand’s targets which will starlight the brands and their USP to their desired target groups. Chimp&z Inc and Emmbros Overseas both have high ambitions, and their shared values and vision will lay the groundwork for an active partnership that will produce remarkable outcomes in the future.”

     

     

  • To boost admissions in affordable Private Schools

    TBWA creates campaign for school edtech unicorn, Lead

    By Our Staff

     

    School EdTech Unicorn, Lead, has launched a high-decibel campaign across TV, Digital and BTL. The campaign comprises two TVCs – one focusing entirely on South India and the other on the rest of the country – that showcases the visible learning outcomes of students studying in Lead Powered Schools. The TVCs – conceptualised by TBWA and directed by filmmaker Nitesh Tiwari are being aired across multiple GEC and regional channels, and will be a part of Lead’s 360-degree campaign via outdoor, digital and BTL activation.

     

    Said Lead CMO Anupam Gurani: “The pandemic continues to impact all of us, especially those belonging to the lower economic strata. There are plenty of students who have not gone to school in the past 20 months and this has resulted in severe learning gaps. This is where Lead comes in. We are building India’s largest network of schools that provide International standard of education at an affordable price. Through this campaign, we want to help parents find the right Lead Powered School in their vicinity, thereby bridging student learning gaps and enabling parents to provide world-class education to their child, right in their hometown.”

     

    Added TBWA\India CEO Govind Pandey: “Lead is leading a movement in India to provide access to a world class education to as many kids as possible regardless of which town or city they are studying. We see many progressive and proud parents joining in and giving their kids the foundation that opens all kinds of possibilities for them in the future. This campaign reflects this and invites more and more parents to join this movement.”

     

  • The campaign is aimed at inspiring audiences to reach their 'PalatDe' moments

    Ogilvy films with Jasprit Bumrah for Thums Up

    By Our Staff

     

    Thums Up has launched a new campaign ‘Toofan’ with Jasprit Bumrah by leveraging the brand’s distinct association with its strong taste and experience. Its latest Toofan campaign is aimed at inspiring audiences to reach their ‘PalatDe’ moments.

     

    Said Tish Condeno, Senior Category Director Sparkling Flavours , Coca-Cola India and Southwest Asia: “Thums Up has always been a loved beverage by our consumers for its strong taste and experience, which has been the core differentiator in the category. In continuity with our partnership with the Toofan of our Indian Cricket Team – Jasprit Bumrah who is known for his pace, strength and resilient attitude on the field , this new  campaign offers a strong execution idea – ‘Soft Drink nahi, Toofan’,

     

    Commenting on the campaign, Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “The big idea to land strong drink for me is the repositioning of the commonly used word ‘soft drink’. An iconic brand like Thums Up which stands for the ‘never give up attitude’ deserved a separate word to be called out as, hence, ‘soft drink nahi toofan’. From the day we thought of this idea, we all knew that this can be huge and we were thrilled to see all our partners react with same excitement when they heard about the core thought. A big shout out to my team and Bob, who have truly brought this idea to life with an execution that is bold and powerful. This is a big idea and Jasprit is the first part of it, so watch out for some more toofani action coming soon.”