MxMIndia

Category: MARKETING

  • Launches Rio Heavy Flow Pads

    Radhika Apte features in latest Rio sanitary pads campaign

    By Our Staff

     

    Rio Heavy Flow Pads by Nobel Hygiene launched its ‘stained screen’ campaign featuring the brand ambassador Radhika Apte. The ad is conceptualised by Rio’s marketing team at Nobel Hygiene and written inhouse by Brand Content Editor Shayonnita Mallik. The production was led by Schbang Motion Pictures in coordination with ad-motion specialist Joel Fonseca.

     

    Said Kartik Johari, Vice President, Marketing and Commerce, Nobel Hygiene: “Over the last year we’ve heard our users and worked on their feedback. The result is the all-new RIO Heavy Flow with double wings, longer and slimmer, 3x as absorbent as a regular pad—guaranteed to give you a better period. This campaign for the New and Improved RIO is thus in sync with our endeavour to give voice to women’s menstrual issues and help them choose the right product for their period issues. Don’t settle for anything less than what you deserve.”

     

    Added Rachaita Vyas, Producer of the ad from Schbang Motion Pictures, “It’s not every day that one gets to work on brands that don’t shy away from showcasing the reality. Our aim was to create an impactful message by depicting menstrual blood as it is. And with the expertise of the highly skilled product specialist Joel Fonseca, we were to be able to show the same in the most accurate manner. Further, having Radhika as the face of the brand ensures that the message cut through.”

     

  • Features actor and brand ambassador Bhumika Chawla

    Ogilvy creates new campaign for ITC’s agarbattis

    By Our Staff

     

    ITC’s Mangaldeep agarbatti has launched a TVC with actor and brand ambassador Bhumika Chawla to  showcase its new range of agarbattis with camphor-tulsi and panchamrit fragrances.

     

    Speaking about the new campaign, Gaurav Tayal, Chief Executive, Agarbatti & Safety Matches Business, ITC Limited, said: “Traditions are the core of Indian culture. Our new range of Upaveda agarbattis is crafted with this “connect with traditions” in mind and draws inspiration from the ancient Vedic scriptures. Our communication on this range celebrates the connection with traditions, especially for the younger generation of the family.”

     

    Added Rajesh Mani, Group Creative Director, Ogilvy: “Mangaldeep Upaveda is all about respecting our tradition in the midst of our busy daily lives. We call it the ‘Fragrance of Tradition’ because of the traditional ingredients used. The TVC beautifully captures this aspect with a young boy, always engrossed in his own world, quickly remembering his tradition when he gets the fragrance. A subtle change comes across in him and he kind of time travels to traditions and makes them a part of his daily life/routine. Deepak Thomas, the director from Lucifer Circus has brought the story alive beautifully with his craft, detail, and music.”

     

  • The partnership is expected to contribute significantly to the company's growth

    Yuvraj Singh to be brand ambassador for Design & Construct

    By Our Staff

     

    Design and construct.in, a tech-enabled construction company, has onboarded Yuvraj Singh as the company’s first-ever brand ambassador.  He will also be an equity partner for the company.

     

    Speaking on the development, Priyadarshi Mishra, CEO and Founder of Design & Construct said, “Yuvraj Singh is the most passionate and fierce cricketer the world has ever seen. His character, dependability, and aggression represent our market approach and customer acquisition strategies. Moreover, our vision corresponds to those of Yuvraj and we are confident that he is the perfect fit to represent our brand.”

     

  • To build the brand’s presence on social media

    Yellophant Digital wins marketing mandate for CarBoli

    By Our Staff

     

    Yellophant Digital, an alliance of Merge Infinity Global, has acquired the mandate for CarBoli, an online portal for selling pre-owned cars. The agency will manage the brand’s 360-degree digital presence, spanning from social media creatives and digital campaigns to media and innovations.

     

    Gaurav Grover
    Gaurav Grover

    Said Gaurav Grover, Founder, CarBoli: “We were looking for an agency that gives us the best ROI and with Yellophant Digital, we found all that and more. Our long-term vision is ambitious and bearing in mind the agency’s history in building up brands from scratch we felt like it was the perfect partnership. We are excited to see the 360-degree strategy that the agency has in store for us and we plan on making CarBoli a pan India brand with such a successful agency onboard. It shall be an exciting collaboration.”

     

    Preksha Seth
    Preksha Seth

    Added Preksha Seth, Co-Founder of Yellophant Digital: “I’m ecstatic to have a unique brand like CarBoli on board. What they offer in the market is special and we are thrilled to get the campaigns and strategy rolling. The automobile sector, which deals with selling pre-owned cars, has a huge potential, as more and more people are gradually making the shift towards an online-first approach. What separates CarBoli from the rest is its easy navigation and user interface which makes the customer process convenient. We look forward to a long partnership with the entire team of CarBoli.”

     

  • The campaign is handled by Kala Production House

    Colocal Chocolates launches film for new outlet

    By Our Staff

     

     

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    A post shared by Colocal “the cacao artisans” (@colocalchocolates)

    Colocal Chocolates has launched a short film to showcase its new outlet Khan Market, New Delhi. The campaign is handled by Kala Production House under the direction of Harikanth Gunamagari.

     

    Said Nishant Sinha, Founder of Colocal: “We have been serving our patrons with world-class chocolate dishes, drinks, and desserts and finally want to show the world how we do things differently. I would further like to thank the cinematographer: Md Yousuf, colourist: Harikanth, editor: Sri Hari, and music director: Vedala Hemachandra for lending their expertise on this mission of ours. We look forward to the projected growth and reach we will gain with this new beginning!”

     

     

  • Paves the way for a new perspective to see women beyond traditional roles

    Lowe creates campaign for Vim dishwash

    By Our Staff

     

    Vim dishwash brand has launched a TVC as a tribute to successful women. With a tagline ‘Nazariya Badlo, Dekho Bartano Se Aage’, the campaign is a nudge to society to see women beyond archaic roles.

     

    Commenting on the launch of the campaign, Prabha Narasimhan, Executive Director & VP – Home Care, South Asia at HUL said: “Vim is the market leader in Dishwash by far and has helped make the dishwashing process easier and hassle-free over the ages. We are inspired by the successful women around us who excel in whatever they do, being homemakers and decision-makers. They are already way more than chores, but sometimes get limited by society’s definition of chores being a woman’s primary responsibility. If we offload them from these societal stereotypes and the stress caused by them, there is so much more they can and will be. At Vim, that is precisely going to be our endeavour with ‘Nazariya Badlo, Dekho Bartano Se Aage’.

     

    Speaking about the same, Prateek Bhardwaj, Chief Creative Officer – Lowe added: “This campaign speaks to the mindset that when a man does the dishes, he’s ‘helping’ the woman of the house. An act for which society applauds him, when in fact it’s something that he should be doing as a member of the household. Nudging the society to realize this double standard that exists was at the heart of this campaign.”

     

  • The actor to reinstate 'Darr Ke Aage Jeet Hai' philosophy

    Mahesh Babu to be brand ambassador of Mountain Dew

    By Our Staff

     

    Mountain Dew announced actor Mahesh Babu as its brand ambassador. This partnership between Mountain Dew and Mahesh Babu will further increase brand reach and bring alive the popular ‘Darr Ke Aage Jeet Hai’ philosophy of the brand.

     

    Commenting on this latest development, Vineet Sharma, Category Director- Mountain Dew & Sting, PepsiCo India said: “We are proud to associate with Mahesh Babu, a name that defines the courageous, daring, and bold persona of the brand and its consumers across India. He is a true embodiment of the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and enjoys a mass following across audiences nationally. Mahesh will be instrumental in deepening consumer connect in the region as we look to expand the brand’s footprint. We are excited for Mountain Dew’s journey in 2022 as we gear up to showcase the actor in fear-defying avatars which is bound to leave fans inspired and pumped!”

     

     

  • With the tagline 'Smart ho, toh Rapido'

    Rapido bike-taxi app rolls out campaign

    By our Staff

     

    The recently launched bike-taxi aggregator Rapido has rolled out a six-week campaign for its promotion. The platform had released two television commercials – one for the Hindi-speaking market (HSM) and the other for the non-Hindi-speaking market (Non-HSM) – in two phases as part of the campaign. The ad films directed by Sizil Srivastava (HSM) and Trivikram Srinivas (Non-HSM) featured megastars Ranveer Singh and Allu Arjun.

     

    Expounding on the campaign’s success ‘Smart ho, toh Rapido’, Amit Verma, Head of Marketing, Rapido, said, “At Rapido, we realised the problems posed by heavy traffic and narrow lanes in the country. We launched bike taxis to cut this clog of traffic and provide the most timely, convenient, and pocket-friendly solution. We are glad that our campaign ‘Smart ho, toh Rapido’ has increased our numbers. Megastars like Ranveer Singh and Allu Arjun have helped us establish the idea of Rapido as the alternate as well as the regular mode of city transportation for the masses.”

     

     

  • Hawk e-commerce will work on building a new narrative for the brand

    Hawk e-commerce bags mandate for Inveda

    By Our Staff

     

    Hawk e-commerce has bagged the performance marketing and digital strategy mandate for Inveda Ayurvedic beauty products. As part of the mandate, Hawk e-commerce will work on building a new narrative for the brand and elevating the brand’s user experience with a website revamp.

     

    Said Sumit Dhand, Co-founder and Director of Hawk e-commerce: “We’re honoured to have Inveda on board. It is a brand that has always been mindful of the evolving consumer needs and constantly innovating its products through ayurveda inspired formulations, and we are excited to be a part of their journey. We are certain that we will be successful in making the brand reach its audience through strategic communication and targeted marketing campaigns.”

     

    Added Harshvardhan Modi, Managing Director HVM Network, owner of Inveda: “We are pleased to partner with Hawk e-commerce considering their extensive understanding of the industry landscape and data driven approach. We are sure this partnership will help us propagate our brand philosophy and expand our presence in various markets. The team’s strategic thinking and extensive experience has given us confidence in them and we are pleased to be working with such a progressive company.”

     

  • The film titled ‘Freedom 3.0’ showcases latest designs of faucets and sanitaryware

    Ranveer-Anushka star in Kerovit campaign

    By Our Staff

     

    Kerovit, faucets and sanitaryware brand from the house of Kajaria, has launched a new TVC featuring actors Ranveer Singh and Anushka Sharma. The latest film, titled ‘Freedom 3.0’, carries forward the brand’s expression ‘Kerovit is Freedom,’ emphasizing the fact that a bathroom is a place where a person feels free the most to express their inner emotions.

     

    Said Rishi Kajaria, MD Kajaria Bathware Pvt Ltd and JMD of Kajaria Ceramics: “We believe that Ranveer Singh has always embodied the feeling of ‘freedom,’ and the common thread of craziness, style, and uniqueness. This makes us the perfect match. The brand personality of Kerovit is young, bold, and lively, it is versatile and in branding terms, has the ‘Everyman’ personality, that makes it very  relatable, friendly, and approachable for consumers. The same goes for Ranveer Singh – he aptly personifies the brand.”

     

     

  • Actor Paresh Rawal is the face of the brand

    Tiger Advtg creates hyperlocal campaign for Tulsi Tea

    By Our Staff

     

    Tulsi Tea from Gujarat has launched a hyperlocal campaign to connect with its customers in Saurashtra. The campaign ‘Safaltaa ka Kadak Swaad’ has been conceptualised and executed by Tiger Advertising. Actor Paresh Rawal is the face of the brand.

     

    Talking about the campaign, Mihir Shah, Partner, Tiger Advertising, said, “The brand wanted to connect on a deeper level with a very specific target market. We understood that. It made logical sense to cast somebody who would embody these various qualities, and hence we recommended Paresh Rawal, and not just another model. In a market like Saurashtra which respects maturity in an individual, Paresh Rawal connects strongly at a grassroots level. This strategic move helped convey the message with clarity tempered with wisdom.”

     

    Added Gordhanbhai Kathrotiya, MD of G M Tea Packers Pvt. Ltd, manufacturers of Tulsi Tea.: “Success is achieved only by the mature. Through this campaign, we wanted to convey this simple truth, which associates perfectly with the strong taste and robust character of our teas.”

     

  • Partnership for two years

    Neeraj Chopra to endorse Disney Byju’s Early Learn App

    By Our Staff

     

    Olympic Gold medallist Neeraj Chopra, represented by JSW Sports, has been announced as the brand ambassador for Disney Byju’s Early Learn App. It’s a two-year commitment.

     

    Said JSW Sports CEO Mustafa Ghouse: “While a lot has been written and said about Neeraj’s historic achievement in Tokyo, the story behind how he got there is one that is truly inspirational, making him a great role model for the youth. We have been working closely with Neeraj to identify meaningful brand associations, and this partnership made a lot of sense since he has always wanted to work with kids. We hope that the Disney BYJU’s early learners are inspired by Neeraj’s success and make the most of this learning platform.”