MxMIndia

Category: MARKETING

  • Launches its new campaign – ‘Boys are Back’

    Ogilvy India – South films for Hercules bicycles

    By Our Staff

    Ogilvy India-South has launched a campaign for Hercules. ‘Boys are Back’ is the new campaign created for Hercules bicycles.  The film shows a city in the wake of the return of the young mischief-makers.

    Said Nikhil Narayanan, Creative Director, Ogilvy India – South:  “We conceptualised this film by summoning the ‘inner boy’ in all of us and tweaking it to make it relatable to today’s generation. The task was fun and it will be evident in the film. Because let’s face it, given a choice, every one of us would love to relive our mischievous childhood adventures. And that’s what Hercules is all about.”

    Added Sushant Jena, Senior VP, TI Cycles of India: “Brand Hercules stands for challenging norms, taking up new adventures and living life to the fullest. Over the past few years, we have advocated that our customers “Ride the Storm” be it any difficulties and challenges the world throws at them or the fact that they are “Made for More”. The past year has been challenging for everyone, especially the youngsters who have been forced to stay inside and adapt to the new normal. “Boys are Back” is an ode to summers and riding their cycles, reminding them they have what it takes since the beginning. That, there has never been room for doubts in their capabilities.

     

     

  • The metro station will now be called LIC Andheri

    Times OOH bags LIC’s station branding rights of Andheri Metro

    By Our Staff

    Life Insurance Corporation of India (LIC) has acquired the Station Branding Rights of Andheri Metro Station, Mumbai. The metro station will now be called LIC Andheri. In addition to the branding rights of Andheri Metro Station, LIC has also broadened its communication visibility through metro train wrap and digital screens spread across 12 metro stations. The branding inside the station and of the train has been visualized and conceptualised by the combined effort of the marketing team of LIC and the Creative team of Times OOH. Times OOH is the advertising concessionaire for Mumbai Metro.

    Said Alok Kataria, Head of Government Business – Times OOH: “Station branding is an established concept in the Indian OOH industry. This opportunity helps the brand building a unique and distinctive brand asset. With a customised look and feel, brands create experiences at multiple touchpoints and become a part of the daily life of the commuters. We are happy to have LIC’s trust in Mumbai Metro for positive brand recognition & elevated reach. Andheri is an iconic station with top-of-the-mind recall across India.”

     

     

  • To make jewellery a powerful form of self-expression through digital

    Dentsu Webchutney wins digital mandate for Tanishq

    By Our Staff

    Dentsu Webchutney has won the digital mandate for Tanishq. The agency aims to chart an aggressive creative growth strategy, which captures the timeless essence of Tanishq.

    Said Shambhavi Ramanathan, Planning Director, Dentsu Webchutney: “We are thrilled to be associating with one of the finest brands in India – Tanishq. As champions of change, always testing waters and staying ahead of its time, we found a complete vision match as digital brand-building partners. It is a privilege to join forces to shape emerging culture and progressive womanhood.”

     

    Added Binaifer Dulani, Creative Director, Dentsu Webchutney: “With a fierce, woman-strong team and some of the brightest young talent from the industry, we look forward to making jewellery a powerful form of self-expression through digital.”

     

    Said Ranjani Krishnaswamy, General Manager-Marketing, Tanishq: “We’re absolutely thrilled to join forces with the young and dynamic team at Dentsu Webchutney to lead our digital mandate. Partnering with them sets us off on yet another exciting journey of meaningfully engaging with our consumers on digital. We’re sure that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved jewellery brand.”

     

     

  • It is the opening chapter of adidas’ brand attitude – Impossible Is Nothing

    Adidas launches global film series

    By Our Staff

    Adidas has unveiled a series of 20 films that serves as the introduction for a long-term brand attitude to expand the limits of human possibilities, to include and unite people in sport, and to create a more sustainable world. Told in the documentary style of home footage, the series provides a previously unseen side to some of the most documented individuals in the world, including those of Ranveer Singh, Hima Das, Beyoncé, Paul Pogba, Mo Salah and Siya Kolisi.

    Said Brian Grevy Executive Board Member, Global Brands, Adidas: “Impossible is Nothing is more than a campaign – it’s our attitude.  Seeing possibilities with optimism is key to achieving our purpose of changing lives through the power of sport. This attitude is what inspires us every day and is pushing us to build the future. Seeing possibilities is for everyone who wants to create a better tomorrow for all people.”

     

     

  • Out of Control Chaat and Uncensored Tadka

    Kurkure films for two new flavours

    By Our Staff

    Kurkure has launched two new flavours – Out of Control Chaat and ‘Uncensored Tadka.  The TVC film features Kurkure’s brand ambassador, Akshay Kumar, and television actor, Kritika Kamra.

    Said Bhagyashree Navare, Associate Director and Category Head – Kurkure And Cheetos, PepsiCo India: “Kurkure is an iconic, Indian snack brand that continues to lead and disrupt the salty snacks category in India with its distinct product offerings and quirky storytelling. Kurkure has always been about transforming boring ordinary moments to entertaining moments. Our LTO campaign, is based on the insight that when you taste something truly lip smacking different from what you expect, you can react in unpredictable ways, making the situation full of fun and entertainment. With our limited-time, innovative Kurkure Out of Control Chaat and Uncensored Tadka flavours, we want to give consumers more reasons to have ‘masti-bhare’ mischievous moments with their friends & family.”

    Added Ritu Nakra, WPP Lead – PepsiCo Foods at Wunderman Thompson: “Kurkure is all about twists and surprises. When innovative product flavours meet quirky storytelling and Akshay’s brilliant comic timing adds masala – then you know you’re in for a real treat. Watch our new Kurkure commercial and feel the masti of ‘Ab Laga Masala”.

     

     

  • To strengthen the brand's position in the market

    Mullen Lintas bags MFine’s creative duties

    By Our Staff

    MFine, an AI-driven on-demand healthcare service, has appointed Mullen Lintas as its creative agency. The agency’s mandate will be to strengthen the brand’s position in the market.

    Arjun Choudhary
    Arjun Choudhary

    Said Arjun Choudhary, Founding Member & Chief Business Officer,MFine: “We are delighted to welcome Mullen Lintas, as our new creative partners. MFine is on a mission to transform the landscape of Indian healthcare – empowering users with immediate access to the expertise of the country’s top hospitals, labs and specialists. Now, with Mullen Lintas’ strong strategic and creative capabilities, we aim to move forward in this journey to make MFine India’s most trusted healthcare brand.”

    Hari Krishnan
    Hari Krishnan

    Added Hari Krishnan, CEO, Mullen Lintas: “MFine wants to make a distinct difference in the lives of the consumers when it comes to healthcare and It’s always exciting to partner a brand that wants to solve real world problems. We look forward to this partnership and to producing some stellar work that changes how consumers interact with Healthcare as a category.”

     

     

  • Showcases brand’s core values timeliness and customer care

    Pitamaas films for Bonn Food Industries

    By Our Staff

    Food company Bonn Group of Industries has announced the launch of their new ad film campaign Khayal Apno Ka. The film has been conceptualised by Pitamaas and will be supported by print, outdoor and below the line activation.

    Said Amrinder Singh, Director, Bonn Group of Industries: “Bonn Group is considered one of the most reliable brands when it comes to food products. Through the campaign, we wish to put emphasis on Bonn Group’s products, which are amongst the largest selling breads, biscuits and buns in the country. We are thankful to our factory workers and the delivery personnel for their continued patronage and extra-ordinary dedication to the brand despite the extreme conditions. We are extremely hopeful that the AD FILM campaign will help us building a greater brand connect with our end users.”

    Added Ritaz, MD: “Either breads, buns or biscuits are essential components of our first meal of the day. It’s a common story of every household. We all eagerly wait for our bread delivery guy every morning. We had a very interesting brief which was single mindedly emphasized on the brand’s core values. We took this as an opportunity to humanize the product and bring about humor and nostalgia alongside our key proposition. We have attempted to make it crisp and universally understood. We had a great time working on the creatives as it brought out the child in all of us and we hope that it brings out the same emotion in everyone who sees it.”

  • Targets new to market investors

    Motilal Oswal launches new campaign

    By Our Staff

    Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a new ad campaign targeting new to market/novice investors. The campaign is live on digital and social media.

    Said Ramnik Chhabra (Executive Director Marketing MOFSL): “When you are doing something for the first time; not everyone will get it right without expert advice. In this campaign we have used this insight in a relatable way to address the substantial Point Of Market Entry equity investing audience. Our equity expertise available through a unique combination of a physical advisor available on phone & digital advisory tools on the investing app can help new to market/novice investors start investing the right way.”

     

     

  • The new TVC has tagline 'Khayal Apno ka'

    Pitamaas films for Bonn Foods

    By Our Staff

    Bonn Group of Industries, a FMCG brand in the food products, has announced the launch of its new ad film campaign Khayal Apno Ka. Through this campaign, created by Pitamaas, Bonn Group intends to draw more attention to its core value of timeliness, personal care and connecting people in a striking, unconventional and appealing manner.

    Said Amrinder Singh, Director, Bonn Group of Industries, said, “Bonn Group is considered one of the most reliable brands when it comes to food products. Through the campaign, we wish to put emphasis on Bonn Group’s products, which are amongst the largest selling breads, biscuits and buns in the country. We are thankful to our factory workers and the delivery personnel for their continued patronage and extra-ordinary dedication to the brand despite the extreme conditions. We are extremely hopeful that the AD FILM campaign will help us building a greater brand connect with our end users.”

    Added Pitamaas MD Ritaz Maini: “Either breads, buns or biscuits are essential components of our first meal of the day. It’s a common story of every household. We all eagerly wait for our bread delivery guy every morning. We had a very interesting brief which was single mindedly emphasized on the brand’s core values. We took this as an opportunity to humanize the product and bring about humor and nostalgia alongside our key proposition. We have attempted to make it crisp and universally understood. We had a great time working on the creatives as it brought out the child in all of us and we hope that it brings out the same emotion in everyone who sees it.”

     

     

  • To manage communication strategy for Dixcy Textiles and Gokaldas Intimatewear

    80 dB Communications wins PR mandate for innerwear brands

    By Our Staff

    80 dB Communications has been awarded the PR mandate for Dixcy Textiles and Gokaldas Intimatewear.  80 dB will manage the overall communications strategy with the aim to raise the corporate profile and awareness about its portfolio of products.

    Said Sunil Sethi, Executive Chairman, Dixcy Textiles and Gokaldas Intimatewear: “We are delighted to bring on board 80 dB to help drive our communications strategy and make our brands more engaging and relevant to all our stakeholders.  80dB Communications presented a PR strategy that showed depth of strategic thought and creativity that was in sync with our goals. We are sure that this partnership will help in meeting our ambitious targets. We welcome 80 dB onboard and look forward to working with them.”

    Added Kiran Ray Chaudhury, Co-Founder and Joint Managing Director, 80 dB Communications: “We are honoured and delighted that Dixcy Textiles and Gokaldas Intimatewear have chosen us to partner them in managing the strategic communications of their corporate brand as well as their strong portfolio of brands in the country. We look forward to designing and driving memorable, relevant, clear and consistent communications to help meet the brand objectives. With our committed team and domain knowledge and experience, we are confident that we will drive the desired impact and outcome for Dixcy and Gokaldas Intimatewear.”

  • Targets new to market investors

    Motilal Oswal launches new campaign

    By Our Staff

    Motilal Oswal Financial Services Ltd’s (MOFSL) value added stock broking service has come out with a new ad campaign targeting new to market/novice investors. The film is live on digital and social media.

    Said Ramnik Chhabra (Executive Director Marketing MOFSL): “When you are doing something for the first time; not everyone will get it right without expert advice. In this campaign we have used this insight in a relatable way to address the substantial Point Of Market Entry equity investing audience. Our equity expertise available through a unique combination of a physical advisor available on phone & digital advisory tools on the investing app can help new to market/novice investors start investing the right way.”

     

     

  • To create awareness on ease of paying education fees

    Rohit Sharma campaigns for Financepeer

    By Our Staff

    Financepeer, a Google incubated education fees financing company, has launched a digital campaign featuring cricketer Rohit Sharma. The campaign – through a series of videos by the right-handed cricketer, is aimed at creating awareness among parents and aspiring students on ease of paying education fees through collaborating with Financepeer.

    The video has been posted by Rohit Sharma on his Instagram handle and is being amplified by Financepeer across platforms. The campaign is live across platforms with the tagline #Fee Payment karni hai, toh Financepeer hi karo.

    Added founder of Financepeer, Rohit Gajbhiye: “We are extremely honoured to collaborate with Rohit Sharma for this campaign. We constantly strive to create a positive impact in the education sector and ensure that every student gets access to quality education. Also, we strongly believe that fees should not be a constraint for education and through our campaign, we want to enable parents and educational institutes to make quality education accessible.”