MxMIndia

Category: MARKETING

  • To hand over the entire digital marketing mandate

    Dosti Realty partners with Realatte

    By Our Staff

    Digital marketing agency Realatte has bagged the entire digital marketing mandate for the real estate brand Dosti Realty. The mandate includes handling of social media marketing, search engine marketing and Search Engine Optimisation across all digital platforms.

    Said Deepak Goradia, Vice Chairman & Managing Director, Dosti Realty:, “Since a robust digital presence and performance is of paramount importance for business growth and profits, we wanted to partner with an agency who can take our brand to the next level in this space. With their excellent record of working with some of the high-profile real estate brands and their expertise in using the latest technologies, we are excited and confident that they will deliver positive results for our company.”

    Added Rohan Shah, Co- Founder, Realatte, added, “Dosti Realty, without doubt, is one of the leaders in the real estate industry with many decades of experience in delivering quality projects. It is a matter of pride to partner with them. At the same time, we are looking forward to this new challenge. We hope to use our experience, innovative digital strategies and state of the art technology to add immense value and create business opportunities for the brand in the digital space.”

     

     

  • To celebrate and voice their challenge this Women’s Day

    VavoDigital promotes transgender marketing influencers

    By Our Staff

    VavoDigital, a tech-enabled platform for influencer marketing, has initiated a conversation on transinclusion and trans-influencers. The company aims at making the entire influencer community very inclusive. In a five-part video series titled #MannSeWoman that commenced on March 3 in a run up to Women’s Day.

    Said Neha Puri, Founder & CEO, VavoDigital: “One day each year, we celebrate women – their struggle, achievements in different arenas and their unity to fight against hardships over the years. In this patriarchal society, where sexually identifiable women still struggle for their dignity, it seems like an impossible dream to watch the transwomen living a life of pride. VavoDigital aims at voicing and celebrating the challenges and success of not just those ‘born as a woman’ but those who chose to be a woman’, not just on the occasion of women’s day but every day. Being an Influencer Marketing platform, we want to understand how the society and brands are becoming more accepting of the transgender community in their promotions and what changes would the community like to see in the future.”

    Added Rudrani Chhetri, Indian Transgender woman actor, model, activist, entrepreneur, “I’m extremely delighted to be a part of the initiative by VavoDigital this Women’s Day. The thought behind endorsing or promoting any brand does not have to be by a specific gender.  I started the first-ever transgender modeling agency as I believe, every product is inclusive, it is just how we as humans have bifurcated it according to genders, and now we need to break this. I see this as an opportunity and, it is not tokenistic and not for the sake of saying it or doing something for the not-so-privileged. This will help people to be influenced by different communities endorsing and talking about products. It will also give the community, the confidence of growing up and a larger audience to speak to. The initiative will help us to break the gap between the general community and us. Initiatives like these give us hope to live, see life better, to live life with dignity.”

     

     

  • To launch overhead storage water tanks

    Sideways makes new film for Ashirvad Pipes

    By Our Staff

     

    Ashirvad Pipes has announced its foray into a range of overhead water storage tanks with a launch film that has a tagline ‘Ashirvad chahoge toh Ashirvad milega’.

     

    Said Abhijit Avasthi, Founder, Sideways: “I loved the challenge of making Ashirvad synonymous with Water Tanks in a cluttered category that is overly dependent on celebrities rather than ideas. The team at Ashirvad encouraged us to push the limits of entertainment to start the journey towards make it an endearing brand.”

     

    Added Deepak Mehrotra, Managing Director, Ashirvad: “Ashirvad is known for innovation and high-quality products that last a lifetime. We aspire to offer end-to-end water management solutions to our valued customers. Our research indicated unmet customer expectations from existing Water Storage Tanks available in the market. Our portfolio of Water Storage Tanks will not only fill the gap in the market but also deliver unmatched technical features and benefits to our customers.”

     

    Said Ashim Chatterjee, Chief Marketing Officer of the tank-maker: “We seek to leverage Ashirvad’s strong equity in the piping segment and build consideration for our new range of water storage tanks among influencers and end customers. In a crowded category that suffers from low involvement, the communication task was to build salience and drive engagement among a diverse audience. The message had to be simple and instantly endearing to build memorability and drive intent.”

     

  • The film directed by Gautham Menon pays tribute to Tamil women

    Malabar Jewellers rolls out new TVC

    By Our Staff

     

    Malabar Gold & Diamonds has released a television commercial film directed by filmmaker Gautham Vasudev Menon tailored specifically for the Tamil Nadu market. The film pays tribute to Tamil women.

     

    Said Malabar Group Chairman MP Ahammed: “Through this television commercial, we pay a tribute to the poise and vivacity of Tamil women on International Women’s Day. Collaborating with Gautham Vasudev Menon to shoot this women-centric ad film was an easy decision for us as he is well known for his unique way of capturing their lives on celluloid. The cinematic genius of Menon, unique sensibilities of Tamil women and beautiful designs of Malabar Gold & Diamonds have woven magic. We are quite happy with the initial response to the film.”

     

     

  • Set to offer a digitally driven holistic approach

    Digital Refresh Networks partners with Kisan Konnect

    By Our Staff

    Digital Refresh Networks (DRN) has bagged the digital mandate for Kisan Konnect, a farmer producer company that brings fresh fruits and vegetables sourced locally from over 500+ farms.

    The organisation will be offering a digitally driven holistic approach right from planning, content, creative making, influencer marketing among other leading services not just for the brand but also for the on-going campaign “Aam Mahotsav”.

     

     

  • Uses AR to convey an important message through the avatar of Gandhi

    Tata Salt salutes 91 years of Dandi March with campaign

    By Our Staff

    Tata Salt launches new campaign to commemorate 91st anniversary of the historic Dandi March. The AR-driven campaign will include the avatar of Mahatma Gandhi coming to life through digital platforms to deliver a reminder on the simple but critical acts of safety precautions to adhere to Covid-19. The campaign has been rolled out across all Tata Salt social media channels.

    Said  Richa Arora, President, Packaged Foods, India, Tata Consumer Products: “Our campaign evokes the historical relevance of the Dandi march where the father of our nation called out for collective citizen measures, as the nation marched towards independence. Tata Salt has always been at the forefront of influencing social change and this campaign is an effort to bring alive the determination and persistence displayed by Gandhiji during India’s freedom struggle to bear on what is required from people today. Through an engaging and innovative technology intervention, we are encouraging citizens to follow his footsteps and collectively fight the current world health crisis. By continuing to wearing masks, maintaining social distancing and washing their hands regularly.”

     

     

  • Casts KJo and Twinkle Khanna – the first time the pair to be seen onscreen

    Mullen Lintas films for Tata Cliq’s summer campaign

    By Our Staff

     

    Tata Cliq, the Tata group’s premium products e-commerce offering, has launches a multi-film campaign to promote its offerings in home appliances and fashion categories. Conceived by Mullen Lintas Mumbai, the integrated campaign features celebrities Karan Johar and Twinkle Khanna.

    Said Kishore Mardikar, Chief Marketing Officer, Tata Cliq: “Using a never-seen-before pair of Karan and Twinkle provided a clear differentiation for the brand. The witty banter between the duo will surely keep the audience engaged and entertained.”

    Added Garima Khandelwal and Azazul Haque, Chief Creative Officers, Mullen Lintas: “In the Cliq summer campaign, we see a celebrity pair that stands out from the usual couple chemistry we see in advertising. Having BFF’s roasting each other, the brand gets scale and flavour to stand out from the competition. Keeping 15 secs as a format a snackable content with banter between the endorsers, we borrowed from their real-life chemistry and made the category the third character in their conversation. The intent is to “Cliq” with the TG the brand is targeting, by standing out with this tonality, pushed to make it savage and in turn make Cliq an upgrade story, the urgency to get with it. The communication has a distinct look and language, we in fact brought the hyper-real sitcom vibe to the communication and we are very excited with the chatter about all these elements that make the campaign.”

     

     

  • To help redefine daily beauty regime for women

    Lacto Calamine ropes in Kajal Aggarwal

    By Our Staff

     

    Piramal Lacto Calamine has announces its association with actor Kajal Aggarwal for its flagship skin care brand. Said Nandini Piramal, Chairperson, Piramal Pharma: “We are pleased to bring together the winning combination of Lacto Calamine, a deeply trusted and efficacious skin care brand and Kajal Aggarwal, who embodies modern-day contemporary beauty. Lacto Calamine® has millions of loyal consumers in the country and Piramal is committed to continue to enhance and enrich its unique product offering.”

     

     

  • With tagline Khul Kar Jiyo, Surakshit Raho campaign

    Anugrah Madison to promote Dabur Nasal Drops

    By Our Staff

     

    Anugrah Madison has launched a campaign to promote Dabur Ayurvedic Nasal Drops. This is to initiate the safety of Covid-19 warriors against breathing congestion this winter. The Khul Kar Jiyo, Surakshit Raho campaign focuses on policemen, security forces, watchmen, security guards and newspaper vendors working late nights in New Delhi.

    Said Dr Durga Prasad, GM – Marketing, Ethical Portfolio, Dabur India Limited: “Dabur Nasal Drops (spray format) combines the rich experience of Dabur with the therapeutic benefits of Shadbindu Tail, Anu Tail and Badam Tail. The Shadbindu Tail is believed to have a cleansing action on nasal sinuses, Anu Tail possesses nourishing properties and is beneficial for healthy body parts above the neck level. Badam Tail has antioxidants and help soothe inflammations. It is useful in cold, headaches to cold and nasal dryness in extreme cold seasons. The brand acknowledges people’s beliefs and contributes to their faith by doing their bit towards building a healthier community. Anugrah Madison and Dabur continue to collaborate in ventures that work towards the growth of brand and community”

    Added Sunny Vohra, CEO, Madison Turnt & Anugrah Madison: “The ongoing coronavirus pandemic combined with the Delhi winters takes a lot of planning and team effort to executive an on-ground campaign of this scale with safety and precaution. We’re proud of the way the team planned and executed the Dabur Nasal Drops campaign.”

     

     

  • To promote new collection of audio wear products for women

    Boat sails with Digitas

    By Our Staff

    Lifestyle brand Boat has launched its new Trebel range audio products for women with a campaign designed and conceptualised by Digitas.

    Said Aman Gupta, Co-Founder and CMO, Boat: “We at Boat feel that women deserve specific range of products that cater to them. They deserve an experience, designed to perfection both in terms of aesthetics and quality.”

    Added Siya Wadhawan, Brand Manager, Boat: “Being a female myself, I have witnessed that there is a strong urge in us, to explore more and celebrate our individuality. What’s better than having a vibrant range of audio-wear that is specifically designed to match up to our needs of flaunt-worthy designs and cutting edge technology? Digitas has been our partner for this campaign enabling us deliver the right message, to the right set of audience.”

    Said Sonia Khurana, COO – Digitas India: “Spirit-sappers swarm the internet in these times. Boat’s Trebel, the new feisty collection for women, provided the perfect backdrop to highlight the spirit that makes up boatheads – to not be mute but to stand-up, have a voice, and push back in style. The Trebel Anthem, and the #RebelRepliesOnly activation on IWD are just the first-of-many opportunities to showcase what the brand believes in. We’re so excited about the great partnership with Boat and what’s to come”.

     

     

  • To highlight new era of disruptive digital growth in 2021

    NEC India rolls out digital-first campaign

    By Our Staff

    NEC Corporation India has announced its rebranding with a digital-first campaign titled ‘NEC Makes It Happen’. The first campaign following NEC India’s rebranding announcement, underpins NEC as a market leader adding value in people’s everyday lives.

    Said Aalok Kumar, President & CEO, NEC Corporation India, “NEC has been a silent partner in the country’s digital transformation journey over the years, having successfully completed numerous projects across sectors. The ‘NEC Makes It Happen’ campaign aims to highlight the breakthroughs and key milestones the country has achieved with our solutions. As we now transition to the ‘Next normal’, the campaign also brings hope for a brighter and safer future.”

     

     

  • Launches Bharti Axa Life Guaranteed Income Pro

    L&K S&S creates TVC for Bharti Axa

    By Our Staff

    Bharti AXA Life Insurance has launched its new integrated campaign for Bharti Axa Life Guaranteed Income Pro. The multilingual campaign in Hindi, Bengali, Tamil, Telugu, Kannada and Malayalam is created and conceptualised by agency L&K Saatchi & Saatchi.

    Said Manik Nangia, Chief Operating Officer, Bharti Enterprises: “We have contemporized the campaign narrative in view of the evolving needs and preferences of consumers amid uncertainties. It is built on piercing insights and extensive customer segmentation, and engages in a direct dialogue with consumers to address their financial indecision about life milestones upfront. The creative rendition of using a question mark symbolizes uncertainty in consumers’ minds and further paves the way for certainty with life protection cover and assured financial returns.”

    Added Kartik Smetacek, Jt. NCD – L&K Saatchi & Saatchi: “The TVC exhibits Bharti AXA Life Guaranteed Income Pro as a solution for varied life-stage uncertainties. Further, it also marks the fresh brand proposition for Bharti AXA Life – ‘Do the Smart Thing’. We wanted to portray the brand as no-nonsense and straight-talking, out to challenge the category conventions of grand promises and glowing futures. This is the signature style and tone we hope to carry forward in subsequent communication as well.”