MxMIndia

Category: MARKETING

  • To build awareness, Lowe Lintas launched a national campaign leading with television, on channels of Zee Network last week

    Lowe Lintas launches new awareness campaign to promote tech platform Kaam Wapasi

    By A Correspondent

     

    Addressing the nationwide clarion call to reintegrate the displaced migrant workers with the economy, Lowe Lintas has announced the launch of Kaam Wapasi, a unique tech platform. It helps migrant workers return to work and simultaneously assists employers with access to a pool of skilled and unskilled blue-collared manpower. To build awareness, Lowe Lintas launched a national campaign leading with television, on channels of Zee Network last week.

     

    Commenting on the initiative, Prateek Bhardwaj, CCO at Lowe Lintas, said: “What does a job in hand mean to a migrant worker returning to the city? It means being able to return with dignity, self-respect and a sense of control over one’s destiny. That’s what Kaamwapasi is about. That’s what our campaign is about. Working around the simple idea of ‘Kaam hai to jahaan hai’, we’re urging migrants to return with clarity and confidence.”

     

     

  • It features Taapsee Pannu and Ayushmann Khurrana

    Sprite’s takes virtual route to shoot films in new normal

    By A Correspondent

     

    Coca-Cola India has launched a new brand campaign for its sparkling beverage – Sprite. The campaign features actors Taapsee Pannu and Ayushmann Khurrana in four films – each depicting the funny and annoying sides of the relaxing-at-home experience.

     

    Commenting on the new campaign, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: “The launch of this new campaign, underscores our consumer centric approach. Our brands have always sought to add value to various consumption occasions and given the evolving reality, we are now ready to connect with our consumers in new situations and bring forth some more relatable moments in the ‘new normal’ of their lives. As Sprite is known to do, we wanted to offer a tongue-in-cheek, bold and contemporary take on life at home with your favourite screen.”

     

     

  • WeWork India's campaign this year was about making everyone aware of the contributions of our (S)heroes

    Salute! Said WeWork to Unsung (S)heroes

    By A Correspondent

     

    Talking about the campaign, Vineet Singh, CMO, Embassy Group, said: “Independence Day is a celebration of our great leaders’ contribution who gave us the freedom which we are enjoying today. However, we realised that over time, we haven’t been fair in recognising everyone. As a company that values and celebrates diversity, we feel that the change in attitude to make workplaces more inclusive can only be cultivated through education and awareness. Hence, in our quest to build a culture of inclusion, we took the opportunity of spearheading the stories of our unsung women leaders who fought equally towards our nation’s independence. At the end of the day, these are stories about ordinary women doing extraordinary things ,and they deserve an equal celebration.”

     

     

  • The ad says ‘Life Hai, KitKat break banta hai’

    New KitKat campaign stars Ayushmann Khurrana

    By A Correspondent

     

    Nestle’s KitKat chocolates has unveiled a new brand campaign titled ‘Life Hai, KitKat break banta hai’.

     

    Commenting on the launch of the campaign, Nikhil Chand, Director – Foods and Confectionery, Nestlé India said, “Over the last 25 years, KitKat, with its positioning of ‘Have a Break, Have a KitKat ‘ has made millions of Indian consumers have enjoyable breaks with delicious, crispy KitKat fingers. Our new campaign ‘Life Hai, KitKat break banta hai’ celebrates the resilience and adaptability the Indian youth have been displaying. The campaign highlights how, when at times, ‘the new normal’ may get ambiguous and stressful for the youth, all it takes is a meaningful pause with the deliciousness of a KitKat break to gain a fresh perspective on situations that they may be faced with. The film encourages the youth to take a short break and come back with a smile and renewed positivity to effectively deal with the unsaid conflict the new normal brings to their lives.”

     

     

  • Perfetti Van Melle India’s credo is to spread smiles and laughter. And of course to sell its products

    Stay optimistic, is Perfetti’s message

    By A Correspondent

     

    Now Perfetti wanted to leave people with a simple message of hope i.e. if one can find their smile, one can find their way through these challenging times.

     

    So out came a film conceptualised by Perfetti Van Melle and Ogilvy which closes with the message: “We will smile again”.

     

    Said Rohit Kapoor, Director Marketing (India), Perfetti Van Melle: We want to leave the viewers with a simple message of hope, i.e., if we can find our smile, we can find our way through this tough period. And like the girl, who returns to her usual joyful state, we believe the world will also find its laughter once again.  The Alpenliebe in the little girl’s hand, is symbolic to Perfetti India, a sweet candy that can quickly lighten up a child’s face.

     

    Added Anurag Agnihotri, Managing Partner-Creative, Ogilvy Mumbai: “The brand wanted to do a message of hope in the context of what we all are facing right now. Because this message was coming from a confectionery brand, we took care that the ad must belong to the category in an authentic manner. A kid is so happy to see a candy and we sort of used that as a metaphor to say we all will smile again. We devised the element of magic, in a fairy tale way, where candy is just a symbol of brightness and magic. We brought in magic dust etc in terms of execution. There is so much uncertainty and we must tell each other to keep faith and that everything will be fine again.”

     

     

  • The campaign is titled ‘Indian Kitchen Ka Dishwasher’

    Bosch India releases dishwasher campaign

    By A Correspondent

     

    Bosch India has launched a new digital video/ campaign titled ‘Indian Kitchen ka Dishwasher’ to educate consumers and bust common myths about dishwasher usage and highlight how they can be used in the most efficient way

     

    On the launch of the campaign, Neeraj Bahl, MD & CEO, BOSH Home Appliances said, “We are thrilled to launch our first ever dishwasher campaign to showcase the Bosch range of dishwashers which gives consumers access to hygienic dishes while assuring convenience. We are world’s no.1 Dishwasher brand, before the lockdown, the dishwasher category in India was at a nascent stage but the heightened need for personal hygiene and convenience as an outcome of COVID-19, has accelerated awareness and demand for this product segment giving aspirational customers an opportunity to live a hassle-free lifestyle. We are excited about the vast possibilities for dishwashers in India and believe in the coming times we see it gradually featuring in their ‘top appliances to buy’ list.”

     

     

  • In the ad, he’s on a hunt for a good potato. Whatever!

    Ranveer Singh’s all-new Bingo ad

    By A Correspondent

     

    Bingo!, the popular snacking brand from ITC Ltd, has launched a new campaign for its potato chips category.

     

    The TVC features Bingo’s brand ambassador and actor Ranveer Singh. Dressed as a detective, he is on a mission to find a good potato in a place full of potatoes.

     

    According to an ITC spokesperson: “Bingo is one of the most preferred snacking brands in the country today. While the commercials have a fun and quirky undertone…in line with Bingo! brand, our firm belief is that good quality ingredients are the reason behind great tasting chips and this new TVC is an attempt to share that message with our consumers. With Ranveer on-board, the excitement quotient is elevated in our communication with energy only he can bring.

     

     

  • The ad is titled ‘Iss Saal har Ghar Pandal’

    Media agency Wavemaker creates film for Gemini Oil

    By A Correspondent

     

    To keep the spirits of festivity alive even during these challenging times, Gemini Oil has launched its new campaign ‘Iss Saal har Ghar Pandal’, conceived, designed and produced by Wavemaker Films, the creative production arm of Wavemaker India. Yes, you read it right: the creative production arm of Wavemaker India.

     

    The campaign aims at spreading awareness about celebrating Ganesh Chaturthi festival at home along with their loved ones, ensuring the safety norms are in place.  ‘Iss Saal har Ghar Pandal’, has been conceptualised in-house including the scripting to production, the entire campaign has been managed by Wavemaker Films.

     

    Speaking on this incredible campaign, Karthik Nagarajan, Chief Content Officer, Wavemaker India said: “Ganesh Chaturthi is an indelible part of the Maharashtrian culture and as the pandemic threatens the festivities this year, Gemini wanted to reassure its audience that the real spirit of the festival is safe in our hearts and homes. Conceiving, writing and producing a TVC during the lockdown is an arduous task but the idea was so powerful that we were able to overcome all else”.

     

    Commenting on the campaign, Subin Sivan, Head of Marketing, Cargill’s Oils, said: “Ganapati is one of the most popular festivals in Maharashtra. As a brand that is rooted in Maharashtrian culture, Gemini has integrated itself with the Ganpati festival over the years. While a lot has changed this year due to the pandemic, we believe the festive cheer and energy during the Ganpati Chaturthi should not change. Our campaign ‘Iss Saal Har Ghar Pandal’ encourages our consumers to celebrate the festival at home keeping the original festive spirit intact”.

     

     

  • The campaign aims to promote the idea that the skies are open again…

    Yatra.com launches digital campaign pushing #ReasonToTravel

    By A Correspondent

     

    Online travel platform Yatra has unveiled a campaign that aims to promote the idea that the skies are open again and it’s time to take a break from our daily routines and catch up with friends and family or just celebrate an occasion.

     

    Commenting on this new campaign, Shweta Singhal, Head of Marketing & New Business Initiatives, Yatra.com, said: ”Over the last couple of years, we have seen that the pace of urban life  drove Indians to take frequent, short vacations to break the monotony of their daily lives. However, due to the Covid-19 pandemic, individuals were unable to travel. The campaign #ReasonToTravel spreads the message that it is time to travel again and aims to re-kindle the desire to be on the move.” The brand film has been conceptualised by Indian Story Tellers.

     

     

  • The brand campaign comprises a series of films that have been conceptualized by Ogilvy Gurugram

    Ogilvy creates new films for Dabur Red Paste

    By A Correspondent

     

    Dabur Red Paste launched three films adding to the ‘#ChabaateyRahoIndia’ series, advising people to remain tough, resolute and prepared against the pandemic.   The brand campaign comprises a series of films that have been conceptualized by Ogilvy Gurugram.

     

    Said Ritu Sharda, CCO, Ogilvy (North): “The ‘#ChabaateyRahoIndia’ series by Dabur Red Paste makes a comeback this year and our favourite ‘Chaubey Ji’ is here to chabao some things that are important for all of us to stay fit. While everyone talks about chewing on haldi, ginger and amla, we understand that they are hard to bite, and one would need healthy teeth to chew them properly.  So, make your teeth strong to make your immunity strong.  Chabatey raho india , aur har problem ko bhagatey raho.”

     

    Added Harkawal Singh, Head Marketing, Oral Care, Dabur India Ltd.: “Dabur Red Paste – the #1 ayurvedic toothpaste – stands for providing strong teeth and complete oral protection with clinically proven Ayurveda. Though, this is a serious and efficacious proposition, we created a platform ‘#ChabaateyRahoIndia’ to make it engaging for consumers; celebrating their love for food, their resolve to chew away obstacles, and, their will to chew away every hardship and stand tall. In our effort to connect with people and give oral health another fun twist, we are bringing out Season 2 of the endearing ‘Chaubey Ji’ films in which Mr Manoj Pahwa again helps deliver the brand’s message, urging people to focus on oral health for overall health.”

     

  • The campaign says: ‘Aankh Kholke Nahi, Naak Khol Ke Dekho’

    Grey group’s campaign for P&G Ambi Pur

    By A Correspondent

     

    Grey’s latest film for Ambi Pur tackles the common problem of ‘hard to get rid of’ damp smells, which may linger even in the cleanest household during the monsoons.

     

    Talking about the campaign, Vivek Bhambhani, Group Creative Director, Grey Group said: ”People get used to malodours in their home and little do they know that when guests come over, they truly suffer. And in our country, there’s a famous saying for people who don’t pay attention to what’s right in front of them: Aankh khol ke dekho .Taking this colloquial phrase forward, we created the idea: Aankh kholke nahi, naak khole dekho. (Which means, don’t just open your eyes, open your nose to see.)So in the execution, we exaggerated the malodour for the consumer, so that they finally realise the malodour that’s right below their nose.”

     

    Added Sana Zaman, Brand Director, Procter & Gamble: “For our consumer having a good smelling home that welcomes guests and family is as important as a home that appears clean. And with this new campaign, we are trying to take a fun but very relevant approach towards ‘invisible smells’ in Indian homes – be it that dreaded monsoon odour from indoor drying of clothes or the lingering smell of food in your car. When you clean your home you don’t just make it appear clean but also clear away all dust and dirt. Similarly, Ambi Pur’s brand objective is to not just mask the odour but to eliminate it completely, leaving behind a delightful fresh fragrance.”

     

     

  • The integrated marketing agency will be responsible for all the digital media and strategic planning for their salon vertical

    Media Care bags digital mandate for Beauty Essentials

    By A Correspondent

     

    Beauty and cosmetics company Beauty Essentials has partnered with Media Care, the integrated marketing agency, to manage and promote its newly launched IP – Salon Essentials on digital platforms. The agency will be managing Salon Essential’s media buying, strategic, influencers and creative execution of organic and paid digital marketing requirements.

     

    Said Ayaz Kabani, Founder and Director, Beauty Essentials: “Salon Essentials was created to help customers meet their demands for our products and also ensure our partnered salon’s benefit from this initiative and we are pleased to work closely with Media Care whose vast expertise will help us bring our initiative and products to a wider audience.”

     

    Added Yasin Hamidani, founder and director, Media Care: “We are thrilled to take work on this new journey with Beauty Essentials. We shall be taking care of this unique initiative and looking after the digital aspects of marketing their products to the Indian consumers. Our aim is to create a buzz in the market about their line of products and help the salons to sustain their business through such online initiatives.”