MxMIndia

Category: MARKETING

  • The agency will be responsible for the strategic and creative execution of organic and paid digital communication

    Big Trunk bags digital mandate for H&R Johnson

    By A Correspondent

     

    Big Trunk Communications has bagged the digital mandate for H&R Johnson (India). The association will work towards combining customer experience and process innovation to help the brand attain end-to-end digital transformation and win big in the growing digital marketing arena. The account was won after a multi-agency pitch process.

     

    Dinesh Vyas

    Speaking on the association, Dinesh Vyas, Senior Vice President Marketing – H & R Johnson (India) said: “We are delighted to partner with Big Trunk Communications for digital media services. We were on a lookout for a dynamic and performance-driven digital partner to support our evolving marketing needs and were impressed with Big Trunk’s user first and data-centric approach along with their abilities of thinking out-of-the-box. Their long-term association with other reputed brands also gives us the confidence to entrust the digital duties to this future-facing agency. Our association with Big Trunk Communication is aimed to strengthen our digital abilities extensively, build social engagement and generate leads.”

     

    Bharat Subramaniam

    Added Bharat Subramaniam, Managing Director – Big Trunk Communications: “We are happy to be associated with a brand that carries a legacy of more than 60 years. As a full-service digital agency, we are equipped with a deeper understanding of the digital landscape and can offer enhanced and measurable experiences across platforms. The integration with H&R Johnson (India) will add scale to the depth of our services and help us to grow even further. This acquisition is an incredible opportunity for our team, and we look forward to adding value to this association.”

     

  • Conceptualised by Leo Burnett India, TVC emphasises the capability of the Diesel Automatic across the urban jungle

    Jeep Compass reveals off-roader in new ad

    By A Correspondent

     

    FCA India, manufacturer of Jeep Compass, recently added a new range of diesel variants in its line up with the versatile nine-speed automatic transmission. Positioned as ’Urban off-roader’, the Jeep Compass Diesel Automatic, in the latest TVC campaign created by Leo Burnett India, showcases its dual capability in urban traffic and also off the road.

     

    Speaking about the new campaign, Rahul Pansare, CMO & Head of PR, FCA India said: “Brand Jeep has always been about taking on tough challenges and doing things differently. Following the theme, TVC showcases the new Jeep Compass Diesel Automatic navigating effortlessly through a concrete jungle. The deep contrast neo-retro look of the TVC makes it standout in the clutter. Jeep’s DNA has been creatively highlighted in this TVC created by Leo Burnett and I think we have a memorable film here. We have already got positive reviews and I am sure this TVC helps strengthen the Jeep brand and deliver the expected results.”

     

    Added Rajdeepak Das, MD – India & Chief Creative Officer – South Asia, Leo Burnett: “Jeep is an iconic brand known for taking the road less travelled. Our latest campaign showcases the Diesel Automatic avatar of the Jeep Compass – India’s 1st ‘Urban off-roader’ taking on the urban jungle with ease. The visually striking and sleek film perfectly showcases the Jeep Compass taking on the challenges of the city and conquering them. To emphasize the beauty of this beast, we decided on a retro cool film with the soundtrack and visual style inspired by the evocative ‘golden era.”

     

     

  • The dating app uses fun Meme Text Videos (MTVs) to call out all the mis-matchmakers who try playing cupid to Indian millennials

    OkCupid’s latest campaign dishes out sweet revenge to the #Mismatchmakers

    By A Correspondent

     

     

    https://www.instagram.com/p/B8ONhEgpSkV/

     

    Dating app OkCupid has launched digital campaign #Mismatchmakers using Meme Text Videos (MTVs) to address the frustrations of single millennials thanks to friends, family, and peers constantly trying to set them up.

     

    Talking about the campaign, Melissa Hobley, CMO at OkCupid, said: “#Mismatchmakers is a fun take on the obvious frustration of your loved ones setting you up on bad dates. We love them, but not their taste in our partner! Every single person wants them to stop and doesn’t know how to tell them – so we did! It’s 2020 after all – this is the year to find love on your terms – not theirs.”

     

    Added PG Aditiya, Executive Creative Director, Dentsu Webchutney: “Sometimes great advertising doesn’t look or feel like an ad, and that’s part of the secret sauce. The team behind Mismatchmakers represent OkCupid’s core target users as well, so the scripts wrote themselves. The entire campaign was also produced and directed by the core team at Webchutney, making it ridiculously enjoyable to create and, hopefully, consume.”

     

     

  • This is the first and the only smartphone brand that Salman Khan has collaborated with

    Realme appoints Salman as brand ambassador

    By A Correspondent

     

    Device-maker Realme has announced Salman Khan as its brand ambassador, endorsing its upcoming Realme 6 and Realme 6 Pro series.

     

    Commenting on the partnership, Madhav Sheth, Vice President of Realme and CEO of Realme India, said: “What makes Salman Khan the best choice for us it that he enjoys a massive appeal across various regions and demographic profiles of India. That brings immense value to us as one of the unique selling propositions of our brand lies in making cutting edge technology, fun, stylish, quality-driven products within everyone’s reach and across all price segments. Having Salman Khan on board with a mammoth fan following will help us reach and tap into that target audience of ours.”

     

     

  • Bhumi Pednekar signs on to drive awareness on #KeepGirlsInSchool

    Whisper launches new campaign to #KeepGirlsInSchool

    By A Correspondent

     

    P&G’s Whisper has released its latest campaign to #KeepGirlsInSchool and prevent them from dropping out when they get their periods. As part of this campaign, Whisper launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty.

     

    The film, conceptualised by Leo Burnett, sheds light on how girls go missing from school during periods and nobody notices. Said Chetna Soni, Category Leader – Feminine Care, P&G Indian sub-continent: “Whisper® has become synonymous with challenging societal barriers to menstrual hygiene in the country through its path-breaking campaigns and #KeepGirlsInSchool is the latest edition in the brand’s illustrious history. We pioneered breaking period taboos by using our voice in advertising and media through trail-blazing award-winning campaign #TouchThePickle and following it up with revolutionary campaigns like #SitImproper and #WhispersBreakSilence.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director – India & Chief Creative Officer Leo Burnett South Asia added: “It is shocking to know that even today in India, 1 in 5 girls drop out of school because of period hygiene. We have been partnering with Whisper to not only tell this moving story, but with the #KeepGirlsinSchool initiative we want to jolt people with the reality of these numbers and encourage everyone to join us in our movement to towards achieving 100% menstrual hygiene in the country.”

     

     

  • Narayan will lead the brand’s ongoing marketing efforts to build its connected ecosystem business in India

    OnePlus appoints Siddhant Narayan as marketing head

    By A Correspondent

     

    Siddhant Narayan

    OnePlus has announced the appointment of Siddhant Narayan as Head of Marketing for India. In his new role, Narayan will be responsible for elevating the brand’s position by spearheading the marketing strategy with the aim of establishing a deeper connection and increasing the brand salience with the Indian consumer.

     

    Notes a communique: “Narayan will lead the brand’s ongoing marketing efforts to build its connected ecosystem business in India. He will play a crucial role towards strengthening OnePlus’ brand positioning, media and creative strategies, along with its community culture and engagement.”

     

     

  • A reward for all journeys of life

    InterMiles rolls out ad campaign

    By A Correspondent

     

    InterMiles (eka Jet Privilege) has launched an integrated marketing campaign around the theme – A reward for all journeys of life.

     

    Zameer Kochar

    Speaking on the campaign and mobile app launch, Zameer Kochar, VP – Marketing & Member Engagement, InterMiles said: “InterMiles, the rewards and recognition currency, today is more experiential, more powerful and with the launch of our easy-to-use mobile app, even more easily accessible. Through our new brand campaign, we aim to educate and encourage everyone to earn InterMiles across multiple categories like flight and hotel bookings, dining, shopping and a lot more and then use their InterMiles for a reward of their choice. Our always-on customer-centric approach inspired us to have a Mobile-first approach, where customers can now plan and book for their travel while on the go using our mobile app further strengthening customer engagement as well as elevating the overall experience with the InterMiles brand.”

     

    Added Anurag Tandon, Managing Partner DDB Mudra West: “When we were first introduced to InterMiles, we saw an exciting new rewards platform that would be a game changer. By not restricting earning and redemption of miles to the flights category alone, InterMiles really has opened up a world of possibilities.”

     

     

  • The campaign in a light-hearted manner reiterates the brand’s core message of being the best refresher in summer

    Sprite campaign encourages youth to act against social stereotypes

    By A Correspondent

     

    Coca-Cola India has unveiled a new campaign ‘Garmi mein doubt hatao, Sprite uthao’ for its beverage, Sprite.

     

    Commenting on the new campaign, Shrenik Dasani, Vice President – Sparkling Category, Coca-Cola India and South West Asia, said: “Sprite has been known to be the best refresher in the Indian summer. With the launch of the new campaign ‘Garmi mein Doubt Hatao, Sprite Uthao’, we are excited to bring consumers our take on how to navigate a world filled with judgements & stereotype. The world is a tough place for today’s youth with people having different points of view on how they should act and behave. The campaign humorously reminds us that while life tries to confuse you, it is important to focus only on what really matters to you”

     

    Added Amarinder Bhutalia, Managing Partner, Ogilvy: “For the youth today, the world is more confusing with far more opinions than ever before.  With this campaign, our attempt is to remind them that everyday dilemmas shouldn’t distract them from keeping their eye on the ball. And this summer, they should focus on beating the heat with Sprite, the ultimate refresher.

     

     

  • The campaign also has creative activations across online and social media platforms

    Zomato asks users ‘Mat kar Ichha control, Zomato khol’

    By A Correspondent

     

    Depicting instances of cravings from everyday life, Zomato’s latest TVC ‘Mat kar Ichha control, Zomato khol’ urges users to take advantage of its app and fulfill the food cravings that they needn’t shut out.

     

    Said Sandeep Anand, Chief Marketing Officer, Food Delivery, Zomato: “Most customers feel an internal tussle when they crave to order outside food. This tussle is mostly around social conditioning where they feel that giving into their craving depicts a lack of self-control. Through this TVC, we attempt to encourage users to live larger than life and give into their cravings, guilt-free.”

     

     

  • With the aim to encourage people to understand the importance of to secure the happiness of their loved ones

    Aviva unveils ‘Hello, Life. Hello Aviva’ campaign

    By A Correspondent

     

    Aviva Life Insurance has launched a new brand campaign ‘Hello Life. Hello Aviva’.

     

    Said Anjali Malhotra Chief Customer, Marketing, Digital and IT Officer, Aviva Life Insurance: “Aviva India has always brought a fresh perspective towards life insurance. We believe that the idea of life insurance must resonate with positivity and confidence to help customers face life and its surprises with good, sound financial plans. Hello, Life. Hello, Aviva is our endeavor to trigger this important, but oft ignored thought among millennials. This campaign will help them recognize the significance of starting their financial journey at whatever stage of life they may be at, as they say Hello to Life and to Aviva.”

     

    The campaign has been conceptualized and created in partnership with Creativeland Asia, the on-record creative agency for Aviva India.

     

     

  • Launched in Bengaluru, Pune, Mumbai, and Chennai, Hyderabad, and Delhi-NCR, the latest cross-media ad campaign highlights that NoBroker is also a leader in buy/sell space and not just a rental platform

    NoBroker.com looks to bring more buyers on the platform

    By A Correspondent

     

    NoBroker.com has launched a multicity campaign to highlight its strength in buy/sell category after having established its leadership in the rental space.  Conceptualised and created by BlueBot films, the TVC breaks the perception that NoBroker is just a rental platform by positioning it as a first choice for buying a home.

     

    Commenting on the latest campaign, Saurabh Garg, co-founder and CBO of Nobroker.com said: “NoBroker helps save over INR 1200 crores in brokerage annually. It sells over 1500 properties a month. We are already leaders in rental category across cities where we are present. This campaign would position us as a leader in the buy/sell space as well.”

     

     

  • In partnership with Mirum India, Axis Mutual Fund unveiled its ELSS campaign for tax season

    Mirum India launches funny campaign for Axis MF tickles

    By A Correspondent

     

    Axis Mutual Fund has launched its ELSS-specific ad campaign titled #TaxFever.

    Said Naila Patel, Executive Creative Director, Mirum India, on the thought process behind the campaign: “Several reasons contributed to the choice of this parody angle. We wanted to push the envelope with this campaign and highlight the waiting game of tax savings by giving it a name. That’s where #TaxFever came from. Our audience for the campaign – individuals between the ages of 25 and 43 – are averse to preachy content. They respond well to communication that tickles their funny bone, is relatable, and most importantly, has a human element to it. And while tax and investing in ELSS remain the mundane reality of our lives, we needed comic relief to save the day. So, we went the parody way – why not leverage existing figures who are easily recognisable, have their individual quirks and well-known catchphrases? The core message of our campaign, #TaxFever Se Bacho, ELSS Mein Invest Karo, has a face – two faces, rather – that drives home the message in their individual, unique ways.”

     

    Added Boniface Noronha, Head – Marketing & Digital at Axis Mutual Fund: “We wanted to steer clear of drab, run-of-the-mill messaging around tax. Instead of saying ‘here’s a tax saving instrument to invest in’, we wanted to say ‘why don’t you start investing early every year so you don’t have to worry about last-minute tax-saving investments?’ And we wanted to do this in a fun and relatable way, which the films are able to do very well.”