MxMIndia

Category: MARKETING

  • Big FM RJs will initiate conversations by highlighting and engaging with listeners on the causes of increasing road accidents

    Big FM, HDFC Ergo seek to curtail use of high beams, in latest ad film

    By A Correspondent

     

    Big FM in association with HDFC Ergo has initiated the ‘High Beam – Not OK Please’ campaign. The brands have highlighted an issue of the excessive usage of high beam while driving, which is a huge threat to human lives, becoming the cause of many road accidents in the country.
    Said Mehmood Mansoori, President – Shared Services & Online Business, HDFC Ergo General Insurance: “We are glad to be associated with Big FM for the campaign which is the need of the hour, to create awareness on the misuse of High Beam on the roads of our country. Knowingly or unknowingly, we tend to make the mistake of using high beam while driving without thinking of its effects on the driver of a vehicle coming from the opposite end. Through this campaign, we aim to help people understand the hazards of using a high beam.”

     

     

  • The campaign aims to fuel the inner belief of individual, needed to rise and shine on the big stage called ‘Life’

    SBI Life ad highlights family support

    By A Correspondent

     

    SBI Life Insurance has launched its latest integrated brand campaign ‘Apno ki #HimmatWaliSeeti’ that reiterates the power of family support in reinstating individual’s belief in himself/herself. The brand campaign encourages individuals to pursue their passion responsibly, by first making life insurance a financial priority to secure the needs of their loved ones.

     

    Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “In our society, family continues to be the bedrock of support and our communication seeks to highlight the strength of family support. Especially in today’s challenging times family support plays a fundamental role in shaping an individual’s well-being, it acts as a de-pressuring agent in life. Our new brand campaign ‘Apno ki #HimmatWaliSeeti’ attempts to communicate a strong message that with the support and encouragement of the family one can wholeheartedly pursue their dreams and ambitions. He further added, “Through this campaign we aim to support every individual in securing their family’s well-being in a better way, without compromising on their dreams.”

     

    Added Garima Khandelwal (CCO) and Azazul Haque (CCO), Mullen Lintas India: “Life Insurance is seen as a responsibility towards one’s loved ones, and we wanted to start a new dialogue about the reason for Life insurance for today’s shifting landscape. The shift about the category with this campaign is that our loved ones are not our responsibility, but our biggest strength, our biggest cheerleaders, and we don’t need to endure a life doing what we don’t love to see them happy, to see them taken care of. Life is about going after your dreams, our loved ones still taken care of. We have a story of a girl learning to whistle so she can cheer for her father as she witnesses him most happy, most content when he’s pursuing what he loves to do.”

     

     

  • As part of the media mandate, Wavemaker will handle all offline media duties for Supr Daily

    Wavemaker to manage offline media duties for Supr Daily

    By A Correspondent

     

    Wavemaker has won the offline media duties account for grocery delivery platform, Supr Daily.

     

    Said Kishan Kumar M S, Vice President, Wavemaker India: “Working with young, creative and ambitious brands like Supr Daily is a great opportunity for us. During the pitch process, the team has been extremely precise and clear in their expectations. We are really excited about this journey; we are keen to “Be Supr Daily” and thereby use this opportunity to build a successful long-term partnership.”

     

    Commenting on the appointment, Shreyas Nagdawane, Founder, Supr Daily added: “As a market leader in an emerging new category, it was important for us to pick a partner with the right balance of buying expertise and agility to build our new brand identity. We look forward to running innovative experiments across different media avenues and formats with Wavemaker in the near future.”

     

     

  • London Pilsner has reached a new milestone and roped in England’s OBE awardee as its new brand ambassador

    Ben Stokes made the face of London Pilsner

    By A Correspondent

     

    Cricketer Ben Stokes may be known for the wrong reasons in the country – on how his name sounds like a popular expletive (if we can adjectivize ‘gaalis’ like that) in India. Well, good ol’ London Pilsner (now under United Breweries), has brought on the all-rounder as its brand ambassador.

     

    Speaking on the announcement, Gurpreet Singh, Marketing Head for United Breweries Ltd. said: “London Pilsner has been a household name for the consumers in Maharashtra for nearly five decades. We believe this association with the England all-rounder Ben Stokes does justice to the rich legacy of London Pilsner. This reinforces our commitment to appropriately appeal and reach out to our consumers. London Pilsner has always been a brand with a wide appeal due to its smooth taste and attractive pricing”.

     

     

  • All new anthem Swag Se Solo features Bollywood icon, Salman Khan

    Salman Khan takes the swag route for Pepsi

    By A Correspondent

     

    Pepsi is set to celebrate the week of love with a twist. It has launched ‘Swag se solo’, its new anthem featuring brand ambassador, Salman Khan.

     

    Speaking on the launch the anthem, a PepsiCo India spokesperson said: “Pepsi’s swag movement continues in 2020 with the launch of the Swag Solo anthem. Given the popularity that we witnessed with our last anthem, we felt music was the best way to engage with the nation. Through this single, we are excited to bring a unique twist to what is traditionally seen as a week of celebrating couples. We want to rejoice the youth of today with music and urge all those who are single to embrace their relationship status with self-confidence, unshakeable self-belief and irrefutable swag. With an icon such as Salman Khan grooving to the tunes, we are confident that the whole country will be dancing to the beats of the anthem.”

     

     

  • Valentine poem or message will be delivered personally for free in a colourful letter card along with Lotte Choco Pie

    Lotte Choco has a unique message around love – ‘Pause To Cherish’

    By A Correspondent

     

    Lotte Choco Pie has launched ‘Pause To Cherish’, its Valentine’s Day digital campaign launched under its Lotte Fest initiative.

     

    Said Venkatesh Parthasarathy, VP Marketing, Lotte India: “For decades, Valentine’s Day is so strongly associated with youngsters in our country while it actually represents love, affection and friendship without any age barrier. We are truly excited to celebrate the love of seasoned couples in our country which, I feel, will inspire the young. In this digital world, the old-fashioned way of expressing love in the form of letter cards can make these Valentines feel extra special and I am confident that through this campaign Lotte Choco Pie will make their enduring relationship more memorable.”

     

     

  • Organises love walkathon for young elders and differently abled customers

    Big Bazaar unveils #LoveSabKeLiye ad campaign

    By A Correspondent

     

    Big Bazaar celebrates love with two digital ads planned for the Valentine’s Day weekend.. Connecting with the young elders in every family, the first campaign narrates a special bond shared between an old married couple. The second campaign features a special marriage where the wife is hearing and speech impaired.

     

    Speaking about the campaign Pawan Sarda, CMO, Future Retail said: “As a brand, Big Bazaar has always believed in celebrating occasions and moments with everyone. The Love Weekend at Big Bazaar celebrates an all-inclusive valentine’s day with all our customers. From young elders to specially abled, everyone has a love story. We welcome our customers to visit our stores to experience this special kind of love from Feb 14-16, after all #LoveSabkeLiye.”

     

    Big Bazaar has organised a Love Walkathon that will be held on February 15 which invites over 10,000 young elders and persons with disability to participate. In addition to this, all Big Bazaar stores will be offering a range of gifting offers grooming products and the latest fashion collection.

     

     

  • Archetype will be responsible for providing strategic direction to build on the brands reputation quotient

    Archetype bags Vivo India’s communications mandate

    By A Correspondent

     

    Vivo Mobile has awarded its communications mandate for India to Archetype (formerly Text100), following a multi-agency pitch. Archetype will be responsible for providing strategic direction to build on the brands reputation quotient, as it continues its leadership trajectory in India.

     

    Said Nipun Marya, Director – Brand Strategy at Vivo India: “For us communications is vital to our growth and consumer connect strategy in India. In Archetype, we have found a partner that is enthusiastic and aligned to our goals.”

     

    Added Sunayna Malik, Managing Director, India and Senior Vice President, APAC at Archetype: “We are very excited to partner with vivo in their growth trajectory in India. They are a leading smartphone player today with significant plans for the India market and we’re really excited at the scope and scale of this integrated, creative remit.”

     

     

  • The digital film has been shared across the brand's social media channels

    For ColorPlus, love comes in different shades

    By A Correspondent

     

    https://www.facebook.com/ColorPlus/videos/2782533428498056/

    ColorPlus has launched an ad film for Valentine’s Day that attempts to encapsulate the essence of true love.

     

    Said Sheetal Seth, Head of Marketing & Digital – ColorPlus:“With the widest range of colors to choose from at ColorPlus, we wanted to put forth our story in an engaging manner. Our insight – love has many colors, but knowing men are bad at expressing themselves we wanted to bring out this softer side in an engaging manner and no better occasion than Valentine’s Day.”

     

    Added Vivek Bhambhani, Group Creative Director, Grey India: “The colour of love isn’t just red as Valentine’s Day would like us to believe. Love has many shades. A relationship could be bright and cheery one minute, and feeling blue the next. So, we didn’t want to do a typical lovey-dovey film. We wanted to capture the other shades of love – like in the midst of a fight and how, in the end, true love triumphs. Now, the critical element to fixing any relationship issue is communication. And that’s what the little notes dropped in ColorPlus shirt pockets help achieve in this film.”

     

     

  • Highlights the product proposition of 15 per cent lower oil absorption

    Sonakshi Sinha relaunches NatureFresh oil via new ad

    By A Correspondent

     

    Cargill has announced the relaunch of its refined oil brand, NatureFresh® Acti-Lite. The brand has been relaunched with a new campaign that features celebrities Sonakshi Sinha and Neil Bhoopalam. With this re-launch, the brand intends to make a difference in the lives of its consumers by bringing to them, a product that delivers on the promise of lower oil absorption.

     

    Speaking on the launch, Subin Sivan, Marketing Head, Cargill’s oils business in India said: “Lighter food is the number one category driver for refined oils in India and our consumers are increasingly gravitating towards eating lesser oily food.  As a brand NatureFresh Acti Lite seeks to enable its consumers to pursue a healthier life with the benefit of 15% lower oil absorption. We are excited to release our new campaign featuring Sonakshi Sinha, whose appeal and popularity is high with our target group.”

     

    Commenting on the campaign, Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas added: “Some ideas come from simple life observations. Just like the one we found for Nature Fresh, that tissues had an important place on every health-conscious person’s plate of fried food. Enter Nature Fresh Acti-Lite, and tissues can do what they were always meant to do, and not pull extra oil out of food. We feel this brings out the product’s uniqueness very well, aided by a well-crafted execution and some great performances from Neil and Sonakshi.”

     

     

  • The campaign will enable users to share their love-story to get featured on Humans of Bombay

    Makani campaign for Metro Shoes with Humans Of Bombay

    By A Correspondent

     

    Makani Creatives has launched #FoundMyPair, a campaign for Metro Shoes in association with Humans of Bombay. Metro Shoes is running a social media campaign promoting this campaign that began from February 9, 2020.

     

    Speaking about the campaign, Alisha Malik, VP Marketing and Ecommerce, Metro shoes said: “It is important to be open to experimenting with opportunities on different platforms. It is also important to keep listening to those that engage with your brands, #FoundMyPair is an opportunity engage better with the millennials and showcase stories of our real followers.”

     

    Added Sameer Makani, Co-Founder and Managing Director, Makani Creatives: “This association is the perfect fit as it talks about finding the right pair; a pun that fits perfectly for both shoes and love. Shoes are a crucial part of everyone’s journey. As one progresses in life, they evolve with them. We hope to strike the right cord with the audience on Valentine’s Day with this campaign.”

     

     

  • An integrated marketing account with DDB Mudra, 22feet Tribal WW and OMD Mudra Max

    DDB Mudra Group bags mandate for BharatBenz

    By A Correspondent

     

    BharatBenz, the domestic brand of Daimler India Commercial Vehicles (DICV), has selected DDB Mudra Group to be its integrated marketing and communication agency following a multi-agency pitch. The group will work on creative brand strategy, digital marketing and media buying and planning.

     

    Said Sujay Ghosh, Executive Vice President & Business Partner, DDB Mudra South: “BharatBenz is an iconic brand which is synonymous with technology and innovative products. We wanted BharatBenz’s consumers to have an emotional connect and to do that we immersed ourselves in the lives of truck drivers and fleet owners. Going beyond panel conversations and interviews, the team travelled to trucking hubs interviewing fleet owners and even sharing meals with drivers. These conversations informed our strategy and helped us visualize realistic, medium agnostic narratives. We look forward to creating path-breaking work that connects meaningfully with the audience and create more growth opportunities for the brand.”

     

    Added Rajaram Krishnamurthy, Vice President, Marketing & Sales – Daimler India Commercial Vehicles (DICV): “We wanted a strategic partner who can understand and resonate with the ethos of our brand. With DDB Mudra Group, we found a team that’s passionate, enthusiastic and ready to push the boundaries. We look forward to this great partnership taking the BharatBenz brand to the next level.”