MxMIndia

Category: MARKETING

  • Kinnect will be responsible for executing and driving social media campaigns on all platforms for HDFC Bank

    Kinnect wins social media mandate for HDFC Bank

    By A Correspondent

     

    Kinnect has won the social media marketing mandate for HDFC Bank. Won after a multi-agency pitch, the mandate includes digital creative strategy and social media campaign creation and execution. Kinnect will be responsible for executing and driving social media campaigns on all platforms for HDFC Bank. Along with this, the agency’s Kinnect Outreach division will also execute influencer-led campaigns for the brand.

     

    Said Ravi Santhanam, CMO, HDFC Bank: “HDFC Bank understands that its customers are moving to the digital world and seek to engage with their bank as well as manage their banking needs through digital channels. We have been at the forefront of leveraging digital technology in providing banking solutions through digital channels in a frictionless manner. Through this strategic partnership, we aim to enhance our engagement with customers on social media platforms in a big way and make it a key approach to reach out to our younger, millennial audience.”

     

    Rohan Mehta

    Commenting on the account win, Rohan Mehta, CEO – Kinnect added: “HDFC Bank is a forerunner of the Indian market, and has always followed international standards. Digital has been an important platform for them, from a marketing as well as customer relationship standpoint. It remains the key medium to reach new customers who are early in the bank adoption process. With HDFC Bank launching new products targeted to millennials, this is the perfect time to help the brand launch digitally-forward campaigns that resonate perfectly with this audience.”

     

     

  • The account was won post a multi-agency pitch

    Milton hands over creative & media mandate to Blink Digital

    By A Correspondent

     

    Mumbai-based digital agency, Blink Digital, has won the creative and media duties for Hamilton India’s houseware products brand, Milton.

     

    Dooj Ramchandani

    Speaking about winning the new business, Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital, said: “Most of us have grown up with Milton as an integral part of our lives. And now, partnering the brand for their digital marketing duties feels like the best kind of challenge. Milton has been doing some memorable, impactful work over the last few years and we are eager to elevate the business through our creative and media business solutions.”

     

    Blink’s new duties include looking after Milton’s digital communications, media planning and digital videos. It will also further push the brand’s mantra ‘Kuch Naya Sochte Hain’ into the digital communication narrative.

     

     

  • The 360-degree brand campaign will run across TV, print, outdoor, digital, social and radio

    Magicbricks launches new brand campaign for the festive season

    By A Correspondent

     

    Magicbricks has launched its new brand campaign ‘Pata Badlo’ featuring Bollywood actors Ayushmann Khurrana and Kriti Sanon. The 360-degree brand campaign will run across TV, print, outdoor, digital, social and radio and will feature the actors in multiple TVCs and online videos.

     

    Speaking on the campaign, Prasun Kumar, Marketing Head, Magicbricks, said: “Magicbricks as a brand has always been a friendly expert advisor to property seekers. We have always believed that property seeking is an emotional journey and hence as a brand our storytelling has always focussed on the emotive pay out to consumers through warm stories. Our narratives therefore have always stood out as the category narrative has largely been transactional. Our new campaign ‘Pata Badalta hai to bahut kuch badalta hai’ has a strong consumer insight at the center and coupled with brilliant execution, it will hopefully be liked by all segments of property seekers. ‘Pata Badlo’ is also an assurance that this is the right time for end users to come back to the market. It is extremely delightful to see the wonderful on screen chemistry between Ayushmann and Kriti and how they have brought to life the wonderful stories around Pata Badlo.”

     

    Commenting on the campaign, Ankur Suman, Partner and Executive Creative Director, RK Swamy BBDO, added: “For any online business, the real challenge is to cut through the clutter and make an indomitable top of mind presence in the consumer’s mind.  When it comes to online real estate, the job is even tougher! So as a category leader, the onus was on Magicbricks to explore new dimensions and perspectives through its communication. National Award winning actor Ayushmann Khurrana, and a houseful of talent, Kriti Sanon have added a lot of life to the campaign with their power-packed performances and lively presence.”

     

     

  • Along with TV and Cinema, other media including retail, digital and social will amplify the brand’s new point-of-view

    The Womb unveils new ad campaign for Sunny

    By A Correspondent

     

    The Womb’s latest campaign for Sunny Oil focuses on addressing tough situations faced by women at home which most often are pushed under the rug.

     

    Commenting on the new campaign, Prashant Sarwade – Head of Marketing, Frigorifico Allana said: “Being a challenger brand in a highly undifferentiated commoditized category, Sunny needed a narrative that could strike the right emotional chord with today’s woman, helps build preference for the brand and in the process also builds a differentiated emotional territory that could be leveraged for multi category play in the future. Our new campaign Life Aapki, Recipe Aapki brings in a fresh perspective and attempts to break the stereotypical “smile karti hai, khana pakati hai” imagery of the women. It is a life inspired progressive conversation that depicts real life everyday situations and acknowledges the difficult choices women have to make in such situations. We believe Sunny can be that positive voice which helps build a deeper connect with the new age women.”

     

    Added Kawal Shoor – Founding Partner, The Womb: “As Sunny readies itself to become a multi-product, multi-category brand, our task was to transition it’s positioning from ‘oil-led’, to brand-led. That demanded us to come from a contemporary cultural space from within the lives of modern women. Contemporary brands are helping resolve conflicts than just fulfill needs. We picked on a conflict that most of us, and especially modern women face – daily situations that have no single right answer. What we didn’t want to do was sermonize her. Rather, we felt that the brand should encourage her inner instinct – to do the right thing. What Suyash and his team has done beautifully is to link Sunny’s point-of-view with the category seamlessly, with ‘Life Aapki, Recipe Aapki’”

     

     

  • As part of this association, the wrestling champion will be the face of Mobil India’s upcoming promotional and marketing initiatives

    Mobil India ropes in Bajrang Punia as brand ambassador

    By A Correspondent

     

    Bajrang Punia

    Mobil India has announced its association with wrestling champion Bajrang Punia as the new brand ambassador for its commercial vehicle lubricants’ segment.

     

    Commenting on the collaboration, Rupinder Paintal, Director Market Development– India , Exxon Mobil Lubricants said: “We are delighted to bring Bajrang Punia on board as the first ever brand ambassador for our commercial vehicle lubricants’ segment. His passion for performance resonates with our brand. With this association, we aim to enhance our brand presence among commercial vehicle owner operators as wrestling is one of the most viewed and followed sports amongst them.”

     

     

  • Cadbury Dairy Milk Silk has grown to be one of our most successful chocolate innovations in the country

    Kartik Aaryan to endorse Cadbury Dairy Milk

    By A Correspondent

     

    Cadbury Dairy Milk Silk has roped in Bollywood actor, Kartik Aaryan as its brand ambassador.

     

    Commenting on the association, Anil Viswanathan, Director – Marketing (chocolates), Mondelez India, said: “Ever since we launched, Cadbury Dairy Milk Silk has grown to be one of our most successful chocolate innovations in the country and has played a lead in the premium segment, offering the consumers a unique and indulgent experience. We believe that our association with Kartik Aaryan will further help in strengthening our connection with the youth, taking Silk’s appeal to the next level.”

     

     

  • Attributes such as kindness, happiness, confidence, dignity, intelligence, wisdom make men and women more beautiful

    Ipsos global survey reveals beauty secrets of consumers

    By A Correspondent

     

    A global survey by Ipsos shows that attributes such as kindness, happiness, confidence, dignity, intelligence, wisdom make men and women more beautiful, instead of only the physical ones such as appearance of skin, body type, hairstyle, sexiness.

     

    Amit Adarkar

    Said Amit Adarkar, CEO Ipsos India & Operation Director, APAC, Ipsos: “Role of non physical attributes in defining beauty is an interesting trend. They are the over arching attributes which complete a person’s persona and thus makes a person attractive. Inner beauty that manifests itself as happiness or confidence is increasingly becoming relevant. At the same time, globally as well as among Indians there are ideal physical parameters of beauty (as expected) but inner beauty is the cherry on the top,”

     

    The key attributes of beauty in the pecking order were – happiness (82 per cent), confidence (82per cent), kindness (79per cent), dignity (78per cent), intelligence (77per cent), wisdom (77per cent), strength (74per cent), humour (70per cent), professional success (65per cent), youthfulness (64per cent), financial success (60per cent), sense of style (59per cent), body weight and shape(54per cent), spirituality/ religious faith (54per cent), facial appearance (54per cent), sexiness (53per cent), hairstyling (51per cent),  appearance of skin (51per cent) and make up/ cosmetic (41per cent).

     

    Top beauty attributes that emerged for Indian men included: happiness (84per cent), confidence (84per cent), intelligence (80per cent), dignity (79per cent), wisdom (79per cent), strength (79per cent), professional success (69per cent), financial success (69per cent), youthfulness (63per cent), sense of style (58per cent), body weight and shape (57per cent), spirituality/  religious faith (57per cent), hairstyling (53per cent), sexiness (52per cent), facial expression (52per cent), appearance of skin (49per cent)  and make-up/ cosmetics (39per cent).

     

    “Beauty defining non physical attributes for both men and women are quite similar. May be we should re-work the old adage- ‘birds of the same feather flock together’ to ‘birds of the same disposition and personality flock together,” added Adarkar.

     

     

  • Campaign to help travellers plan, book and visit 15 destinations by 2022

    MakeMyTrip campaign to boost domestic tourism

    By A Correspondent

     

    MakeMyTrip has rolled-out its digital campaign #MyIndiaMyTrips to inspire and assist Indian travellers to plan their travel and explore the best of India. In line with the Prime Minister Narendra Modi’s appeal to all Indians to visit at least 15 destinations in the next three years with in India, the campaign has been conceptualised to make it intuitive for Indians to book their travel per their interest.

     

    Sunil Suresh

    Commenting on the new digital campaign, Sunil Suresh, Group Chief Marketing Officer, MakeMyTrip said: “With its beautiful natural landscapes, rich cultural diversity, 7500 kilometre coastline and a multitude of cuisines, customs and art that changes every few hundred kilometres – there is no dearth of places to visit as a tourist in India. #MyIndiaMyTrips is a concerted effort to inspire, encourage and assist more and more Indians to explore their own country as per our Prime Minister’s appeal during his Independence Day address to the nation.”

     

     

  • Brand Ambassador Sara Ali Khan communicates the mood fragrances mapped handwashes in an ad campaign promoting the launch

    ITC launches hand-washes with mood fragrance technology

    By A Correspondent

     

    Fragrance can affect and change one’s mood. This has been at the core of design and technology for Fiama’s portfolio of personal hand washes. The fragrances have been developed through extensive research and mood mapping consumer studies. This includes indirect and direct mood scaling techniques and mapping of brain wave patterns through electroencephalogram.

     

    ITC’s Fiama Brand Ambassador Sara Ali Khan communicates the mood fragrances mapped handwashes in a new ad campaign promoting the launch.

     

    Said Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited: “Innovation is an essential aspect of progress and Fiama is one such personal care brand that has taken the lead in innovative thinking, research and development since its inception. The mood fragrance technology enabled Fiama Hand washes not only makes hands softer but also propels the category to a new experiential zone beyond the basics of germ kill.”

     

    Added Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu, India: “It’s fresh, it’s fragrant, it’s fun, it’s the new range of hand washes from Fiama. As this is the brand’s maiden foray into the hand wash category, we wanted the communication to cleanly [no pun intended] capture the feeling that using these products will leave people with. So we’ve kept it graphic and simple – and we hope watching it will make people as happy as using Fiama Hand Wash will make their hands.”

     

     

  • The new TVC is live on Somanys digital platforms

    Salman Khan endorses latest brand message for Somany Ceramics

    By A Correspondent

     

    Somany Ceramics has launched its new campaign with the tagline  Zameen se Judey’. The TVC is live on Somany’s digital platforms and scheduled to go on air in the coming week. Somanys new campaign with Salman Khan signifies its humble and rooted approach.

     

    Commenting on the film, Abhishek Somany, MD, Somany Ceramics Ltd said: “Somany has carved a niche for itself as a relevant and trusted company today with its dynamic capability to evolve with changing décor aesthetics over the years. It understands its consumers, and in return, its patrons trust Somany to offer the best tiles, sanitaryware & bath fittings products in India. Both Somany Ceramics and Salman Khan have one thing in common that the TVC has wonderfully captured, the fact that both have established themselves as an unchallenged leader in their respective Industry and still remain grounded, which is the thought behind Zameen se Judey. Somany has an ever growing consumer base while Salman Khan is a unanimously loved and respected superstar whose body of work always cuts across with the audience.”

     

     

  • The agency will handle the brand’s social media strategy, end-to-end planning, creative development, query management and much more

    IdeateLabs wins the social media mandate for Thomas Cook India

    By A Correspondent

     

    IdeateLabs has won the social media mandate across Thomas Cook India’s business lines – including Holidays Outbound and Domestic and Foreign Exchange in a multi-agency pitch.

     

    The mandate includes managing the brand’s social media strategy, developing collaterals and artworks, managing queries, end-to- end planning and so on. The core focus is to create a huge buzz around various offerings including the Holiday & Forex businesses and also engage the target audience with interesting content.

     

    Commenting on the latest win, Ashish Rana, Business Head, Ideate Labs said: “We are immensely proud to work with the iconic travel and tourism brand Thomas Cook (India) Ltd. With a vibrant legacy of India operation since 1881. It is of utmost importance to sustain the brand positioning and further enhance its presence in the market. They are a leader in their space & their hybrid clicks & bricks strategy is perfectly in sync with India’s consumer base.

     

    The brand is renowned equally for the diversity of its product range as also the quality of their services in its endeavour to delight India’s range of customer segments.”

     

    Added Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation Thomas Cook India: “Social media continues to play a defining role in the consumer’s perception of a brand – helping not only to influence purchase decisions, but more importantly build a relationship. Through our digital outreach, we aim to move from simply just being present ‘on’ multiple social media platforms to harmonize and create the perfect synergy between our offline and online campaigns. We therefore sought a partner who was equally driven by passion and who could bring a fresh take of innovation and creativity in our social messaging, while understanding the pulse our customer. IdeateLabs has showcased a deep understanding of the sector and we look forward to rolling out engaging content and impactful campaigns in association with them.”

     

     

  • She assumed the role last month after having been President, Colgate Europe since 2016

    Exclusive: Prabha Parameswaran is Group President, Colgate-Palmolive

    By  A Correspondent

    Prabha Parameswaran
    Prabha Parameswaran

    There has been much reason to sport a Colgate smile this Ganesh Chaturthi with the news coming in that Prabha Parameswaran has been appointed Group President, Global Innovation Group & Africa-Eurasia. She assumed the role in August after having been President, Colgate Europe since 2016.

    Parameswaran joined Colgate-Palmolive in 1995 in India and progressed through a series of marketing positions in India, the global oral care and toothbrush divisions in Asia and Mexico. She next led Colgate’s business in India as Vice President & General Manager starting in 2012 and, in 2014, became President, Colgate Africa/Eurasia. Parameswaran has worked in advertising in India at HTA (later J Walter Thompson and now Wunderman Thompson) and Lintas India (now Lowe Lintas).