MxMIndia

Category: MARKETING

  • A video story with the Bachchan’s kick starts the brand’s campaign

    Kalyan Jewellers celebrates #AlwaysWalaLove on eve of Father’s Day

    By A Correspondent

     

    Kalyan Jewellers has kickstarted its Father’s Day campaign with an interesting video chat between Amitabh Bachchan and Shweta Bachchan. The video story captures a candid conversation between the two where Shweta speaks about her happiness in spending a day with her father, while Big B reveals an anecdotal story from when his daughter was a toddler.

     

    Using this video as the launch pad to their Father’s Day campaign, Kalyan Jewellers has partnered with social media influencers from around the country, to take this conversation further. The campaign will be seeing bloggers across the country like Aman Preet Singh Virk from Chandigarh, Divya Maben from Bangalore, Youtuber Sudeshna from Kolkata in conversation with their fathers. The campaign aims to involve a larger audience and get them to speak about the #AlwaysWalaLove that they share with their father.

     

     

  • The basic premise of the campaign is unique and inherent as is the name Wadhwa Wise City

    Wadhwa Group breaks the glass ceiling ‘Wise Living’ campaign

    By A Correspondent

     

    Wadhwa Group has launched a unique campaign for its upcoming integrated township – Wadhwa Wise City @ Panvel. The basic premise of the campaign is unique and inherent as is the name Wadhwa Wise City.

     

    Said Priyansh Kapoor – Head Sales, Marketing& CRM at Wadhwa Group: “This project is very important to us. We are known for our strong focus on planning and design aesthetics, and the same values form key pillars of this township. Located in emerging hotspot of Panvel, it offers quality affordable homes to ease the travails of first-time home buyers, for whom owning a quality home is a distant dream. So the communication challenge was to position Wadhwa Wise City as a massive and integrated project that delivers tremendous value with an incredible lifestyle, redefining what a budget home includes.”

     

    Added Virendra Saini, Executive Director – Mumbai, Triton Communications: “It’s been a privilege working closely with the Wadhwa marketing team on a project as prestigious as Wadhwa Wise City. There are multiple housing projects mushrooming in Panvel that claim to be affordable but demand over-the-roof prices. The resulting campaign redefines advertising for value homes. It dispels the myth that communication for affordable housing needs to look ‘less premium’ and shout for attention with large fonts and loud colors.”

     

     

  • Vidyalankar is a household name in the education sector and is now expanding its reach into the digital space with the integrated media agency

    Fruitbowl bags digital and creative mandate of Vidyalankar

    By A Correspondent

     

    Fruitbowl Digital has partnered with the Vidyalankar Group in a year-long mandate that includes the building the brand’s digital presence, as well as creating new communication campaigns to maintain and build brand awareness in this age of digital.

     

    Said Vishwas Deshpande, a member of the Board of Directors, Vidyalankar Group: “We’re in a digital era thanks to better connectivity and high mobile penetration. Our target audience – the students spend a lot of their time on digital media platforms. So it is but natural that we increase our presence on these platforms. Moreover these social media platforms allow us to connect, engage and interact with them thereby helping us establish strong relationships with our stakeholders. We were looking for an agency which was capable of designing innovative, out-of-the-box campaigns which would appeal to our audience. It also stands in our favour that their workforce is full of young, talented and innovative creators who bring new insights to the

     

    Added Faisal Amin, Co-Founder, Fruitbowl Digital:  “Close to 1.6 million Indian students are internet users. That is 1.6million opportunities for Vidyalankar and us to have conversations that matter; to create communication that sticks. Vidyalankar is a leading market player in an ever growing industry, whose target group is constantly upgrading to digital. On a platform where their students are used to finding content that is often irrelevant, we want to talk to them about the things that do and should matter, but in a language that speaks to them.”

     

     

  • Future Generali chooses Momspresso to execute its Father’s day campaign #AapkiHealthMereLiye thanks to the platform’s unique insights into Indian families and children

    Momspresso produces film for Future Generali

     

     

    Momspresso, a user-generated content platform for women, has been appointed by Future Generali to produce the digital film for its Father’s Day campaign, #AapkiHealthMereLiye.

     

    Speaking on the association with Future Generali for the digital campaign, Momspresso Co-Founder, Prashant Sinha said: “We are thrilled to see that a lot of top brands across industries are seeking our new digital film production services, in addition to, native content, bloggers meet, research and sights and other brand focused solutions. Our association with Mother Dairy for mother’s day campaign and now with Future Generali Life Insurance for father’s day is a boost for us that the new solution is being enthusiastically received by brands.

     

  • Brings alive the brand’s wide product portfolio with an element of surprise

    Deepika Padukone springs up a surprise element for Jaquar Lighting

    By A Correspondent

     

    Jaquar Lighting has rolled out its latest ad campaign with brand ambassador, Deepika Padukone. The new campaign brings out an artistic and aesthetic idea to life in a playful manner.

     

    Said Rajesh Mehra, Promoter & Director, Jaquar Group: “Jaquar Group has always believed in creating products with the highest quality standards, an attribute that’s synonymous with our products. Taking this philosophy forward with Jaquar Lighting and leveraging the popularity of Deepika as our brand ambassador, we have doubled the turnover of the brand to 200 crores.”

     

    Added Rajesh Laikh, Executive Vice President, Crescent Communication: “The creative thought behind the film was to present Jaquar Lighting in a completely fresh avatar and at the same time remain true to the brand’s guiding philosophy- Complete LED Lighting Solutions.We have tried to capture the joys of life and celebration enabled through Jaquar Lighting. Deepika Padukone, the brand ambassador, apart from ensuring high visibility lends credibility and magical aura to the brand.”

     

     

  • As part of this campaign, Sprite is launching six TVCs which have been created on the core message of refreshment

    Sprite shows Indians how to beat the heat with six ad films

    By A Correspondent

     

    Coca-Cola India announced the launch of a new campaign ‘Refreshment Full. Garmi Gul’ for Sprite.

     

    As part of this campaign, Sprite is launching six TVCs which have been created on the core message of refreshment. Commenting on the launch of the new campaign, Abhijit Datta, Director Flavours, Coca-Cola India said: “The idea around this campaign was to communicate Sprite’s promise of being the ultimate refreshment, and doing it in a way that underscores our authenticity and attitude. We wanted to reorient our storytelling style – creatively magnifying the difficult job Sprite has to Refresh us all in the scorching heat of the summer, which is a monumental task!”

     

    Commenting on the idea behind the TVC Ajay Gahlaut, Executive Creative Director, Ogilvy & Mather, Delhi said: “For this summer campaign, we decided to focus on the core refreshment benefit of Sprite. The challenge was to communicate this simple benefit in an engaging and interesting manner and in the typical witty Sprite tone. After many iterations we decided on comparing the uselessness of various strange objects to the usefulness of a bottle of Sprite when it came to refreshing people in the hot Indian summer. The choice of the strange objects was not arbitrary. We chose those that made us giggle the most.”

     

     

  • The series captures eight dads sharing their emotions and experiences

    Himalaya celebrates role of fathers via #dadsunplugged campaign

    By A Correspondent

     

    Turning the spotlight on fathers, Himalaya Baby Care and For Moms launched their digital campaign, #dadsunplugged. The series captures eight dads sharing their emotions, experiences of joy, fear, apprehensions, confusion, and efforts to create a new identity while exploring the world of fatherhood.

     

    “Through #dadsunplugged, we wanted to feature dads in their true sense. This is our first campaign that allows fathers to speak their hearts out in the most candid way. We hope to ignite these conversations among fathers to share their happiness, and anxieties, as well as the experiences that comes with fatherhood. We are happy to have given a chance to dads to express their journey of fatherhood,”said NV Chakravarthi, Business Head, Himalaya Baby Care and For Moms.

     

    Added Siddharth Bhavnani, Managing Partner, Shot Ready: “We see mums talking openly about their motherhood journey. But, it’s uncommon to hear dads talking about the fatherhood journey. Hence, we wanted to provide a platform for dads to have an honest and candid conversation about their fatherhood journey. We asked real fathers to participate, as it brings genuineness and honesty, which we felt was the best approach to create relatable content.”

     

     

  • The ad film is part of a larger transformation drive conceptualized by Hyper Collective

    Hyper Collective renders a moving Father’s Day film for Building Blocks Group

    By A Correspondent

     

    A father chooses his daughter’s education over their marriage and decides to empower his daughters to pursue their dreams. This is the plot of the latest short film produced by Building Blocks Group on eve of Father’s Day.

     

    The ad film is part of a larger transformation drive conceptualised by KV ‘Pops’ Sridhar’s Hyper Collective.

     

    On his thought process and vision for the campaign, Pops said: “At the heart of Building Blocks Group are core values of Transparency, Integrity, Growth, Unity, and Excellence. We created a vision and purpose that would reflect exactly that. Your true wealth is not your money. Your true wealth is the happiness and growth of your children. With the context of Father’s Day, the film not only shows a father choosing to empower his daughters. But also where the new India is heading. Progress and change are the long term dreams of not just Building Blocks but all of India.”  The ad film is directed by Nitesh Tiwari.

     

    Added Mallikarjun Reddy, Chairman & Managing Director of Building Blocks Group: “We are not in the business of selling land, we are in the business of helping people progress. We want to be people’s financial progress partners and the brand philosophy Your True Wealth stems from the same belief system. In a world driven by materialism, we want to emphasize the importance of investing in true wealth and that is your children’s future. This campaign will strengthen our vision as a brand and a company even more. I’m delighted to have Nitesh and Pops’ team create this iconic film for us.”

     

     

  • The agency is tasked to create a multimedia campaign to increase the brand awareness of Dekalb

    Bang in the Middle to handle creative mandate of Dekalb

    By A Correspondent

     

    Monsanto has awarded the advertising mandate duties for its hybrid corn seed brand Dekalb, to Bang in the Middle. The agency is tasked to create a multimedia campaign to increase the brand awareness of Dekalb.

    Commenting on the win, Govind Agarwal, Branch Head, BITM, said: “It is very satisfying to win the communication mandate of Monsanto, coming from a young office and even younger team. We are very excited to partner Monsanto. Its our fresh insightful approach that made the communication solution liked by the client”

    Added ECD Bhushan Pandit: “Working for a brand that works with farmers is not the easiest thing to do. We spent many hours chatting with them, and I am very excited to become a part time farmer with the consumers of Dekalb. We hope to break the campaign soon”

     

  • The campaign is built around 5Paisa.com’s positioning as the broker that doesn’t charge brokerage

    5Paisa.com kicks off #InvestLikeAPro campaign

    By A Correspondent

     

    5Paisa.com has kicked off a brand campaign titled #InvestLikeAPro on the backdrop of FIFA Football World Cup. The campaign is built around 5Paisa.com’s positioning as the broker that doesn’t charge brokerage, but just a flat fee of Rs 10 so that the customer can #InvestLikeAPro rather than worrying about hefty brokerage as charged by other brokers.

     

    Said Prakarsh Gagdani, CEO of 5Paisa.com:“We want our customers to invest and trade like ace footballers with speed, agility and accuracy. We provide investors the best pitch by not charging brokerage and just a flat fee of Rs 10, even for Rs 5 crore worth of transactions, which is about 98% cheaper than traditional brokers and lowest in the industry. In addition we provide a robust, technologically advanced platform supported by solid research offerings. We want our customers to not just invest but #InvestLikeAPro.”

     

     

  • the film also features their other products, the Always On Liquid Lipstick and Always On Liquid Liner

    Monica Dogra & Shibani Dandekar star in ad for Super Fan Mascara

    By A Correspondent

     

    Supari Studios has unveiled its latest campaign for Super Fan Mascara. Starring Monica Dogra and Shibani Dandekar, the film also features their other products, the Always On Liquid Lipstick and Always On Liquid Liner.

     

    Said Akshat Gupt, Director of the film and co-founder, Supari Studios: “The art, the clothes, and the music of the film was all inspired by the 70s. We wanted to try and capture the natural camaraderie between Shibani and Monica and that’s exactly what translated on screen. We used an interesting number of techniques in order to bring back the 70s. We used lights that threw in fill colours of blue and pink while maintaining a neutral light on the face at the same time. This was done in order to bring out the natural colours and contours of the face, but still have a 70s vibe in the background. The camera movement was intentionally minimal in order to supplement the fast cuts and subtly bring back the block framing of the 70s. All in all, it was a super fun commercial to work on.”

     

     

  • AJIO and ATKT created a collection of snaps in party history on the Instagram hashtag #dressedtogig

    ATKT.in partners with AJIO for talent contest

     

     

    ATKT.in, a college content entertainment platform,has partnered with fashion brand Ajioand poweredan Instagram contest by providing appropriate talent.

     

    Ajio and ATKT created a collection of snaps in party history on the Instagram hashtag #dressedtogig that brought 18,000 pictures shot and posted with the #dressedtogig hashtag. Young, fashionable giggers from 12 cities posed and pouted to vie for the grand prize, all-expenses-paid trip to Belgium for a leading EDM festival.

     

    Speaking on the occasion, Saurabh Kanwar, Co-founder of ATKT.in said: “Going to gigs, like music and stand-up performances, spoken word shows has become a regular part of young peoples’ lives. We are happy to partner with a leading fashion ecommerce brand like AJIO for such an initiative. This campaign was able to soar due to the influence of our talented student network.”