MxMIndia

Category: MARKETING

  • An MBA from HEC Paris, Gulshan’s interests include behavioral economics, military history and gaming

    FCB Interface brings Gulshan Singh on board

     

     

    FCB Interface has announced the appointment of Gulshan Singh as Executive Planning Director. In his role, Singh will be based out of Mumbai and will be responsible for upping the planning ante at Interface.

     

    Commenting on the appointment, Joe Thaliath, Chief Executive Officer, FCB Interface said: “Gulshan’s acumen to couple consumer insights with hardcore data & analytics makes him the perfect fit for the role. We are delighted to have him on board! His drive, insight and clutter breaking solutions will help us pen a new chapter in the FCB Interface growth story and we look forward to it.”

     

    Speaking on his new role, Singh said: “To me this is a homecoming of sorts, and it is fantastic to be back in this environment that places such a premium on strategic thinking and rigor. And more importantly, in using this thinking as the bedrock of developing the creative product – all with the clear objective of encouraging behavior change. I look forward to partnering with the superb talent we have here to drive this mandate.”

  • Conceptualised by Leo Burnett India, the campaign urges people to get together, despite differences

    McDonald’s new anthem celebrates beauty in diversity

    By A Correspondent

     

    McDonald’s India has unveiled a new TV-led integrated campaign created by Leo Burnett India that showcases relationships that are polar opposites, yet together. The anthem, sung by kids, echoes the unity in diversity philosophy.

     

    Speaking about the Happy Price Combos, Kedar Teny, Director – Marketing and Digital, McDonald’s India said: “McDonald’s innovative product offerings have always struck a chord with the ever-evolving consumers. With the launch of Happy Price Combo, we want to give our customers a chance to customise and enjoy their favourite meal and beverage combo. Moreover, the #BeDifferentTogether campaign also highlights how McDonalds is a melting pot of divergent lifestyles coming together to create some classic moments. We are confident that this campaign will resonate well with our audiences.”

  • The Life Saving Wallpapers help everyone make mobile wallpapers with emergency contacts and blood group

    Taproot innovates with Airtel’s life-saving wallpapers

     

     

    Taproot Dentsu has partnered with Airtel with an innovative solution for people who become unfortunate victims of accidents.In an accident or medical emergency, one may want to help, but there is no way a stranger can reach out to the victim’s family because the phone contacts are stuck behind pass codes.

     

    Taproot Dentsu’snew innovation addresses this issue with much ease. The Life Saving Wallpapers help everyone make mobile wallpapers with emergency contacts and blood group, so that that information remains accessible without having to unlockthe screen. Dentsu Web Chutney, Airtel’s Digital partner, supported the execution of the idea.

     

    Said Titus Upputuru, Creative Head, Taproot Dentsu, Gurgaon: “At Dentsu Aegis Network, we are innovating the way brands are built in today’s world. In the unfortunate circumstance of an accident, when the victim becomes unconscious or is badly injured, there is no way people can reach out to the victim’s family and friends because the contacts are hidden behind the phone’s passcode. That’s where Airtel’s Lifesaving Wallpapers come handy. All the important data such as emergency contact numbers and blood group details are now available on the phone screen through the customized wallpapers, so that people can reach out to those who need to be contacted and help the victims. Across India, people are benefitting from this initiative. Who thought Wallpapers can save lives, but in today’s world it is possible.”

     

  • The 360 degree campaign will create awareness about Vodafone SuperNetâ„¢ 4G – Data Strong Network through OOH, digital, and on-ground activations

    Vodafone ad urges customers to ‘Make the most of now’

     

     

    Vodafone has unveild a new 360-degree campaign will create awareness about Vodafone SuperNet 4G network through OOH, digital, and on-ground activations.

     

    The key consideration for the campaign was to ensure relevant use of cases that build connect to the network with the TG through insight-based stories linked to “Internet-heavy” use cases.

     

    In the film, an old couple Bala Krishnan and Asha Krishnan, both in their late 60s finally decide to embark on their overdue second honeymoon that they could never go on in the last 35 years perhaps being busy with their work and life commitments and bringing up their children/grandchildren. The TVCs show different stages of their trip and how the network keeps them going backed by the Data Strong Network.

  • Coined 'The New Face of Linen', the campaign showcases the company's commitment to bring the best of fashion around the world to India

    Siyaram’s ‘New face of Linen’ in latest ad

    By A Correspondent

     

    Siyaram’s has launched its ad campaign titled ‘The New Face of Linen’ which introduces a variety of designs, textures, weaves in linen fabrics highlighting checks, stripes, prints and colours. The new campaign has been created by MakaniCreatives and directed by KarthikRamnathkar.

     

    Said Ramesh Poddar, Chairman & Managing Director, Siyaram Silk Mills Ltd: “Nowadays, natural fabrics are the biggest fashion trends and linen has been a front runner in popularity in the international market. With the new multi-channel marketing campaign, Siyaram’s aims to inspire young people to explore, be creative and enjoy fashion every day.”

     

    Commenting on the campaign, Sameer Makani, Director, Makani Creatives, said: “The series of four commercials showcase the designs, textures, weaves and colours in a spectacular fashion. This is the first time that Siyaram’s has released a category specific campaign.”

     

    Added KarthikRamnathkar, Director, MakaniCreatives: “After actually experiencing the look and feel of the fabrics, we decided to treat the different films according to the character of clothes. The production design was kept clean to let the fabrics do the talking. I believe that the editor, Yusuf Khan, did complete justice to the fabric and gave the commercials a cool, modern and stylish look.”

  • The TVC narrates the story of a conservative Bengali mother

    Ogilvy Kolkata executes brand campaign for Senco Gold

    By A Correspondent

     

    Set against the backdrop of an urban, upper-middle-class home, the Senco Gold and Diamonds TVC narrates the story of a conservative Bengali mother who, through the act of giving a bangle to her non-Bengali daughter-in-law, comes to terms with her son’s marital life and eventually accepts his wife as a part of her family.

     

    Said Sujoy Roy, Managing Partner (Creative), Ogilvy & Mather, Kolkata: “Poignant and heartwarming, the new TVC promises to take you on a journey to the heart of every Indian family, and unravel its inexplicable nuances, unavoidable conflicts and eventual resolutions.”

     

    Added Aditya Vikram Sengupta, Director, For Films Pvt Ltd: “Craftsmanship is not limited to jewellery. It is a phenomenon that is present all around us. Every day, we are crafting something new – be it friendship, love or trust. This TVC captures the role of jewellery in crafting relationships.”

     

  • This is the group's latest venture into talent management

    Laqshya Media Group signs Suresh Raina as its first talent

    By A Correspondent

     

    Integrated marketing agency Laqshya Media Group announces its foray into celebrity talent management by roping in marquee cricketer, Suresh Raina as its first celebrity. This is an exclusive multi-year mandate for the group, effective this fiscal year.

     

    Said Alok Jalan, Managing Director, Laqshya Media Group: “We are extremely pleased to announce Suresh Raina as the first name for our new vertical in talent management. Brand Raina is inspiring, engaging and immersive, and we aim to integrate these aspects into a holistic experience. Our collaboration is a reiteration of the same.”

     

    Speaking on the association, Suresh Raina, Captain, Gujarat Lions, said “I am really excited and happy to be associated with Laqshya Media Group, and looking forward to a new journey with them, feeling fresh and energetic for this new innings.”

     

  • Entire on ground and digital activity has been conceptualised and executed by WATConsult

    Emami launches campaign #HEOnTheGo

    By A Correspondent

     

    Emami, along with WATConsult, has launched a digital campaign, #HEOntheGo for its latest product, He Face Wash.

     

    To create intrigue amongst its target audience, He released a teaser video “The Flying Basin” early this month. The video promoted the idea of the possibility of cleansing one’s face while ‘on the go’. The video showed people booking flying basins through an app to wash their face whenever water was not easily available to them.

     

    Speaking on the launch and the new campaign, Harsh V Agarwal, Director, Emami, said: “We are very excited with the introduction of ‘HE On The Go’ Waterless Face Wash, a first in India, from our male grooming brand ‘HE’.  We are confident that today’s alpha male, who is constantly on the move, will find this innovative face wash extremely convenient and refreshing. The product has all the attributes to become a constant companion to every Indian man.”

     

    Added Rajiv Dingra, Founder and CEO, WATConsult: “For the launch of the first waterless face wash, we decided to use technology like drones in the video as well as a twitter integration for the on ground launch. The response from the consumers has been encouraging and I am sure that they will use the face wash while on the go.”

     

  • The scope of work is to understand shifting mindsets of consumers, be the evangelist for homemade food

    Langoor assigned digital mandate for iD Fresh Food

    By A Correspondent

     

    Langoor, a full service digital-first agency, has been assigned the digital mandate for iD Fresh Food, Bengaluru-base start-up that offers a range ready-to-cook products (like idli batter). The scope of work is to understand shifting mindsets of consumers, be the evangelist for homemade food by building and enhancing iD Fresh food digital brand.

     

    Said Venugopal Ganganna, Chief Executive Officer, Langoor Digital: “We are delighted to win the digital mandate for iD fresh Food. The unique position that iD has chosen to adopt excited us and motivated us to come up with innovative strategies that will establish iD as a leader in in ‘Fresh, preservative-free’ packaged foods category. The most exciting piece was an opportunity to partner with someone who is disrupting the packaged food market.”

     

    Added Mithun Appaiah, Vice President –Sales, Marketing & NPD at iD Fresh Food: “Digital marketing has changed the marketing mix for FMCG sectors – changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting. We are excited to have started the new financial year with increased focus on digital and social media and are glad to join hands with Langoor. This is a key medium to drive consumption habits and develop great content on fresh natural food. We look forward to strategizing and executing disruptive digital and socials campaigns with them for the brand”

     

    Said Musthafa, Founder and Chief Executive Officer, iD Fresh Food: “In a category like ours it’s imperative we connect with our new age consumers who are digital savy and eliminate the myth associated with packaged foods.  We were looking for a partner more than an agency to understand our business needs and drive the digital and social landscape to the next level. We will work with Langoor to fulfil this.”

     

     

  • Campaign celebrates the go-getter spirit of the Indian youth and positions TVS Sport as a true partner in their quest for success

    TVS Motors unveils ad campaign for TVS Sport

    By A Correspondent

     

    TVS Motor Company has launched a new advertising campaign for its motorcycle brand TVS Sport. The campaign follows the journey of a young boxer from a small village straight to the National Sports Training Facility in the city.

     

    Speaking about the campaign, Arun Siddharth, Vice President – Marketing (Motorcycles), TVS Motor Company said: “In today’s evolving India, success is not limited by geographies. The youth residing in small towns, harbour dreams of making it big in life and surpass every obstacle. TVS Sport with its unmatchable mileage, and durability gives them an edge on their path to achieving success beyond the prescribed boundaries. The film is an attempt to celebrate the spirit of such people who set their sights higher and overcome challenges.”

     

    Added Rajesh Ramaswamy, Executive Director, Mullen Lowe Lintas Group said: “Young Indians are determined to succeed, regardless of the obstacles in their path. We wanted to position the TVS Sport, which offers great mileage and durability, as the perfect partner for these young, go-getters who will stop at nothing to achieve their dreams. It’s a perfect fit and the ad captures both the mind-set of the youth today and the salient features of the bike.”

     

  • Plans to expand nationally as an entertainment and hospitality brand

    Wonderla Invites India to get closer

    By A Correspondent

     

    In a bid to ramp up the fun factor, Wonderla Holidays has announced a comprehensive repositioning strategy with a new brand identity. Speaking at the unveiling of the Brand Refresh, Arun K Chittilappilly, Managing Director, Wonderla Holidays Limited said, “Over the last decade, Wonderla has gone from strength to strength. Our existing properties in Kochi and Bengaluru including our newly opened park in Hyderabad are immensely popular with a very strong customer equity. We are one of the best performing companies in our segment not only in India but also globally. We are very proud of what we have achieved so far. But, we have bigger ambitions – to make Wonderla a national hospitality and entertainment brand to reckon with. The idea behind the change is therefore set the Wonderla brand up for these bigger ambitions.”

     

    Said Saswata Das, Partner & Executive Director, WOW Design, the agency responsible for developing the new logo explained: “We had to rev-up the Identity of an extremely successful brand with a very well recognised logo to increase its relevance in current times. The primary challenge was to resonate with an audience of age bracket as diverse as 5 to 45 years. What we did was to crack an overarching theme for the Brand which laid the foundations of the Design Strategy. Then we recreated the logo for Wonderla to generate an engaging experience. I am sure the new brand positioning and refreshed look is going to create a lot of pull for the Brand in future.”

     

    In keeping with the new positioning, Wonderla will also be rolling out a new brand campaign and a theme song that will be going on air from 6th April. Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has developed this new campaign.

     

    Speaking about the new campaign; Kartik Iyer, CEO, Happy mcgarrybowen said, “Wonderla is an iconic name for anyone who has lived in South India. The theme park has been a favoured destination in Kochi and Bengaluru for families and tourists alike. With the opening of a new park in Hyderabad, this was the perfect opportunity for a Brand refresh. Out with a spanking new identity and keeping Wonderla’s aspirations of becoming a national brand name, the teams worked together to come up with a positioning and brand idea that delivers on a simple insight that people get closer when they have fun together. A lot of effort has gone into capturing the essence of the Wonderla experience. The new campaign is only a first step to all the exciting things planned for the brand.”​

     

  • Shot in two solo parts, one film features Rohit Sharma, where the ace cricketer talks about how his journey to success was not at all easy

    Rohit Sharma & Ashwin endorse brand campaign for Aristocrat

    By A Correspondent

     

    Aristocrat has unveiled its latest campaign featuring recently appointed brand ambassadors Rohit Sharma and R Ashwin. Themed on Aristocrat’s new tag line, ‘Unpack Your Dreams’, the cricketers will be seen in the brand’s philosophy films portraying their stories of hardship and struggle turning their dreams to reality.

     

    Commenting on the outcome of the campaign, Sudip Ghose, Vice President-Sales and Marketing, V.I.P Industries said:  “The philosophy films have compelling stories of two great Indian cricketers who have proved that dreams can be achieved. Through this marketing campaign, we wanted to make the brand more relatable to our target audience who, like these stars, dream of making it big through sheer hard work. The campaign also showcases the new range of stylish, spacious and durable collection of backpacks and strolley bags which is sure to become a huge hit across the country.”The campaign has been rolled out on all social media platforms of Aristocrat.