MxMIndia

Category: MARKETING

  • New campaign by Leo Burnett India tells viewers 'Apnokoapnedum par jeenasikhao'

    HDFC Life’s new campaign highlights what’s best for the family

    By A Correspondent

     

    HDFC Life has unveiled yet another impactfulmulti-media brand campaign. With ‘Apnokoapnedumpejeenasikhao’ as the proposition for the campaign, the film reinforces the importance of self-reliance along with financial independence.

     

    Over the years, the role of the earning family member has changed immensely; it has transcended the traditional values of just being the person who takes care of household finances. Today’s men also work towards shaping their family’s values, enabling their families to live a life of pride.

     

    Through a moving story of a girl’s journey from being an over protected daughter to a confident woman thanks to her husband who taught her the values of independence and self-reliance, HDFC Life once again reinforces its brand belief–SarUthaKeJiyo!

     

    Leo Burnett India has conceptualised and created the newest campaign for the brand.

     

    Speaking about the campaign, Senior Executive Vice President & Head – Marketing, Analytics, Digital & E-Commerce, Sanjay Tripathy said:“Over the years, the category has side stepped the real reason for buying insurance. Through this hard-hitting campaign, we wanted to go back to the basics of why insurance is purchased in the first place; to protect your loved ones and their dreams from untoward uncertainties. HDFC Life has always stood for ‘SarUthaKeJiyo’ – living an independent life of pride. Focusing on the evolution of a woman and her journey to self-reliance the new brand campaign will further the ‘pride’ proposition which is widely recalled and resonates with our audience”.

     

    Adding more perspective on the campaign, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said, “It’s a story of a young woman’s journey from a dependent daughter to an independent woman. She is able to transform because of her husband’s belief in her. The story has been told from the father’s point of view, and I believe the campaign makes the impact we aimed to make.”

     

    Apart from TV, the film will have legs on DTH, Cinemas, OOH, Digital, Social media and on-ground.

     

  • Conceived in partnership with creative agency Happy mcgarrybowen, the campaign is a reflection of India in 2017: cosmopolitan, yet rooted to its cultural sensibilities

    Happy mcgarrybowen, Ola invite people to #SpeakIndian

    By A Correspondent

     

    Ola, India’s most popular app for transportation, hoisted the Republic Day flag with special fanfare. The company unfurled a campaign it calls ‘Speak Indian’. Described as an initiative to promote local languages, it was launched with a web film on the country’s 68th Republic Day.

     

    Conceived in partnership with creative agency Happy mcgarrybowen, the campaign is a reflection of India in 2017: cosmopolitan, yet rooted to its cultural sensibilities.

     

    “Through its cutting edge technology, Ola is proud to have created a platform that allows hundreds and thousands of people from different backgrounds and cultures meet each other every day. Through various innovations and customizations in its products, Ola has been able to create an environment where customers and drivers are embracing the local cultures and in the process creating new memories and experiences. Our #SpeakIndian campaign demonstrates this, reminding every one on how Ola is acting as an unifier of people from different cultures.” said Raghuvesh Sarup, Chief Marketing Officer at Ola.

     

    The film features a nuanced set of moments from across the country’s urban and suburban landscape. Tamilians speaking Hindi, Punjabis trying their hand at Kannada, Malayalis making conversation in Bengali…which is a heartwarming and humorous take on contemporary India.

     

    The initiative rides the extra mile with educational content on Social Media, delivering essential phrases and sentences in different languages. “Nothing makes India more beautiful than the cultural mix that we are as a nation. Ola would be amongst the few brands that gets to experience this day-in day-out across the country. Speak Indian is just an effort to celebrate the uniqueness of every local language and culture,” said Kartik Iyer, CEO of Happy mcgarrybowen.

     

    The film, propagated through social media channels, saw a positive response and was one of the most shared videos, with users chiming in on its relatability and praising the brand’s effort in the direction.

     

     

     

  • Continuing with our publishing of insights from Warc's Toolkit 2017

    Marketing effectiveness in the digital age: WARC

     

    Marketing effectiveness requires striking the right balance between close targeting and mass reach, and between short and long-term strategies, according to Warc, the global marketing intelligence service, in its trend report ‘Toolkit 2017’ in association with Deloitte Digital.

     

    Said David Tiltman, Head of Content at Warc: “The decision by Procter & Gamble last year to cut back on targeted advertising on Facebook has led to an ‘intellectual battle’ with Media owners – both traditional and digital – engaged in a race to prove how effective their channels are in driving business outcomes, and how best to combine channels,” adding: “The big-picture issue is close targeting (particularly via digital channels) versus mass reach – and a number of FMCG brands have concluded that a renewed focus on reach will drive sales growth. With budgets under ongoing pressure, more studies along these lines can be expected in 2017,” continued Tiltman.

     

    “At a time when businesses are talking about ‘digital transformation’, marketers are ideally placed to engage with customers in new ways across emerging touchpointsin a more informed manner,” added Jason Warnes, Digital Marketing Partner, Deloitte Digital.

     

    Key insights identified in Warc’s Toolkit 2017 on ‘Effectiveness in the Digital Age’ that will impact marketers are:

    1. Major FMCG advertisers are pulling back from granular targeting:
    In August, Procter & Gamble’s Chief Brand Officer Marc Pritchard publically questioned the value of close targeting of audiences on Facebook. In doing so, he cast doubt on one of digital’s key benefits over so-called traditional media – the ability to target more closely – and resurfaced the industry debate on close targeting versus reach.

     

    2. Short-termism weakens links between creativity and effectiveness:

    Research by marketing consultant Peter Field based on data from the IPA, a UK ad agency association, and The Gunn Report, a ranking of creative advertising, found that short-termism and pressure on budgets are weakening creative effectiveness. The shift of budget into digital media, where short-term metrics are common, has exacerbated this shift. In short, the impact of highly creative work has halved since 2011 as a result of these forces.

     

    3. However, digital platforms are making TV more effective:
    A further study by Peter Field and Les Binet of adam&eveDDB suggests that digital platforms can be used to make so-called ‘traditional’ media more powerful than they used to be. They do so in two ways. They provide additional reach for video content by, for example, combining TV with online video. They also provide a wide range of activation channels that can complement the long-term brand-building efforts of other channels.

     

    4. Digital has a ‘reach ceiling’ and is most effective supporting TV:
    Research by Nielsen confirms that TV remains the biggest single driver of reach, ahead of digital platforms. Brands currently investing in TV who want to maintain reach are advised not to go digital-only; doing so may mean they hit a ‘reach-ceiling’. However, digital does add an average incremental reach to a TV campaign of 4.4%. The research also suggested that mobile is now performing on a par with or better than desktop at delivering impressions to an intended audience.

     

    5. Mainstream channels are fighting back in the effectiveness ‘arms race’:
    Industry bodies representing several mainstream media channels have released a number of in-depth studies supporting the effectiveness credentials of those channels. For example, a UK report on radio by trade body Radiocentre claimed that the channel delivered a 7:1 return on investment, and that one of the key benefits of radio is its ability to extend the reach of brand campaigns. Separate research by trade body Newsworks concluded that advertising in newspapers makes TV twice as effective and online display four times as effective.

     

    6. Social sites are starting to focus on business outcomes:
    Facebook has openly criticised some of the measures marketers are using on the social site (and, by extension, other social platforms). It is focusing on research that links advertising exposure on Facebook to sales increases.

     

  • Brand continues to echo it’s connect among the youth fraternity with 'Sunotohapnedilki'

    Varun Dhawan appointed brand ambassador for LUX Cozi

     

     

    Lux Industries Limited, known for its innovative and customer-demand driven product offerings, has signed Bollywood star VarunDhawan as its new brand ambassador for LuxCozi. By signing VarunDhawan LUX Cozi is taking a leap in the process of repositioning itself within the young audience.

     

    Speaking about the development, SaketTodi, Senior Vice President, Operations and Strategy, Lux Industries Ltd said: “With fresh zeal and perspective Lux Industries has a structured plan of reaching out to the youth fraternity focusing on ideas in sync with the brand attributes. LuxCozi is one of the most popular and the largest market share holder in the economy to the mid-segment of men’s innerwear. As part of the core business strategy the brand is open to constant innovation and thus associates itself with renowned faces to represent the brand after every couple of year’s time.”

     

    Added UditTodi, Senior Vice President, Lux Industries: “On behalf of Lux Industries family we welcome VarunDhawan as our new brand ambassador for LuxCozi. A significant section of young audience connects with him and we believe will work in favour with our strategy to reach out to the youth of this country.”

     

    The creative for the series has been executed by Ogilvy.

     

  • The new range of uniforms has been introduced to enhance the glamour and style quotient while keeping the youthfulness and the elegance intact

    SpiceJet gets a uniform makeover

     

     

    SpiceJetis going in for an image makeover with its strong workforce switching to a new uniform.The uniforms retain the carrier’s signature red colour largely while incorporating some unique and flamboyant designs to infuse boldness and style.

     

    The new range includes a unique design for each department specifically stylised to suit the different seasons and time periods like summers, winters etc.

     

    Said Debojo Maharshi, CMO, SpiceJet: “It is all about the experience and everything that meets the eye while being on-board or on-ground influences the brand image. The new range of uniforms have been meticulously designed to amplify the brand values of SpiceJet while giving a more contemporary look in line with the global standards.Besides the aesthetic appeal, attention has been invested in ensuring high quality standards to ensure comfort for the users.”

     

  • Improving the health, well-being and sense of security of the people we serve is an imperative at Cigna TTK Health Insurance

    Cigna TTK’s says ‘YES’ to heath to their consumers in its new brandcampaign

    By A Correspondent

     

    Cigna TTK Health Insurance, a joint venture between U.S. based global health service leader, Cigna Corporation (NYSE:CI) and Indian conglomerate TTK Group, unveiled the # say ‘YES’  to health campaign.

     

    Improving the health, well-being and sense of security of the people we serve is an imperative at Cigna TTK Health Insurance. This is the underlying philosophy of everything we do. Right from the design of the products to the way we deliver them. A deep dive into the consumer mindsets showed that when a consumer is planning to buy health insurance, there are many questions and apprehensions in their minds on the benefits of health insurance – leaving consumers with a feeling that when the moment of truth arrives they may not benefit. Cigna TTK’s brand strategy has been to partner their consumer in illness and in wellness. In this campaign the brand partners the consumers in the decision making process and builds a relationship that drives brand preference.

     

    Speaking on launch of the new campaign, Sapna Desai, Head, Marketing and Communications, Cigna TTK Health Insurance said, “Our new  # say ‘YES’ to health campaign is designed to infuse positivity and affirmation for the set of consumers who are aware of health insurance, and are considering buying but are unable to make the final decision. It is within this context that Cigna TTK has chosen to # say ‘YES’ to health – reassuring customers that at Cigna TTK their health and well-being will always come first. The campaign leverages the product and service truths to differentiate and provide exclusive value to our customers based on their diverse needs.”

     

    Adds Suraja Kishore, National Planning Head McCann, “In a country that’s witnessing a rise in health consciousness, subscribing to health insurance should be an obvious idea, but it’s clearly not the case. Consumer immersions we undertook revealed to us the reason for this gap. Consumer dissonance and confusion arising from hidden clauses in fine italics, and conditions-apply-asterixkeep consumers away from buying into the category.”

     

    Cigna TTK # say ‘YES’ to health campaign is insightfully designed to assure and reinforce our promise of being a true partner in illness and wellness. The guiding philosophy is built around finding favorable product & service solutions at all times for example ensuring coverage worldwide in times of a medical emergencies, lowering premiums as a reward for staying healthy, restoring your sum insured to the full extent if it gets exhausted due to any other medical condition etc.”

     

    The approach of this campaign is to keep the communication simple and endearing. The campaign will focus on print as the lead medium, with the support of radio & digital. Social media will be deployed both for awareness and engagement, as an always-on approach.

     

    Give below is the link to the making of the # say ‘YES’ to health campaign with bytes from Sandeep Patel, CEO and MD, Cigna TTK Health Insurance and Sapna Desai, Head, Marketing and Communications, Cigna TTK Health Insurance.

     

  • Taking cues from the global campaign, AXN India adapted the international thought 'It's not a game anymore'

    Sherlock Holmes marketing effort creates positive buzz on social platforms

    By A Correspondent

     

    AXN, the channel that hosts shows spanning the genres of reality, entertainment and drama, premiered the BBC drama Sherlock Season 4 in India with an integrated 360-degree marketing campaign.Taking cues from the global campaign, AXN India adapted the international thought ‘It’s not a game anymore’ and created an India-specific, clutter-breaking campaign. The concept was well received by the fans, which in turn garnered quality social media conversations around the campaign tagline and the show.

     

    With an aim to further the Sherlock craze, all marketing elements like on-air promotions, social media buzz, on-ground association, outdoor campaigns, radio spots and PR tools were strategically used to make the premiere a huge success.

     

    The integrated activities began with a month long on-air campaign that included one-of-a-kind association with India’s leading app Uber and buzziest youth hangout joint Social.The first step was for Uber travelers to unlock the Sherlock code on the Uber app.This resulted in top 100 winners of the activity to watch exclusive screening of Sherlock Season 4 episode before the India premiere.

     

    The 3-weeklong collaboration with Social enabled fans to experience Sherlock’s eccentric lifestyle by being part of an exciting treasure hunt across key Social outlets in India. The fans also got photographs clicked at the Sherlock zone created at the venue, which was equipped with Sherlock props, and win exclusive AXN hampers.

     

    AXN also got on board stand-up comedian of EIC fame, Azeem Banatwalla to take viewers through the ‘Sherlock’ voyage. A 5-minute crash course to all the previous episodes coupled with Azeem’s wacky humour,got the more than one million views creating tremendous buzz online.

     

    Saurabh Yagnik, EVP and Business Head, English Cluster, Sony Pictures Networks India said, “AXN is an aspirational brand for the youth so we strategically partnered with other aspirational youth brands – Social and Uber. We were able to engage with our target audience more efficiently and effectively creating a win-win proposition for all. The response from viewers has been phenomenal. We trended on Twitter for over 110 hours during the campaign period. AXN is home to Sherlock and we reinforced our position as the best destination for iconic shows and characters.”

     

    Shobita Kadan, Director – Marketing & Strategy at Impresario (parent company of Social) said, “We were delighted to partner with AXN and provide a platform for the first ever screening of Sherlock for which we share a common audience. Our patrons; true Sherlockians got the opportunity to enjoy the screening well before anyone else in the country. A 360-degree brand experience was curated through various touch points such as a fun treasure hunt, an interactive photo booth and fun giveaways to reinstating the culture-defining Social experience.”

     

     

     

  • Safewash by Wipro Consumer Care has launched its new TVC and digital campaign for fashionable winter wear with #FlauntKarBefikar

    Safewash ropes in RituBeri for latest campaign on winter wear

    By A Correspondent

     

    Safewash, the liquid detergent brand from Wipro Consumer Care, is turning up the style quotient of winter garments with its latest TVC and digital campaign. The brand promises users the right kind of expert care their woolies deserve.

     

    The ad features renowned fashion designer, RituBeri, who is seen conducting rehearsals for a fashion show. During the routine, one of the models accidentally spills a drink on another model’s sweater. While everyone looks nervous, RituBeri steps in with her “Safewash se hoga” attitude to pacify her team. Finally, models are seen adorning radiant and shiny range of sweaters on the ramp and receiving a roaring applause.

     

    The digital efforts of the brand consistently focus on showing-off fashionable winter wear, even after repeated washes. Hence, the communication and conversations were centered on the plank of Flaunt. Safewash. Repeat. The digital campaign of the brand is driven by the agency Experience Commerce.

     

    “Efforts to influence consumers of fast moving goods on digital platforms is always a fascinating experience, given the dynamic and unpredictable nature of the audience. This campaign is a similar effort which is going to play with the concept of Flaunt. ‘Safewash’. Repeat. consistently with the target audience across digital platforms”, said SandipMaiti, CEO of Experience Commerce.

     

    The campaign involves engaging with fashion bloggers sharing their Vlogs and blogposts showing how to take care of winter wear with the hashtag #FlauntKarBefikar. With interesting content on the website and ongoing social media activities, the brand will continue to urge people to flaunt their winter style.

     

  • According to a recent study on one-upmanship in relationships, when a person begins to play with a mobile phone, their partner tend to spend even more time on his or hers

    Durex unveils the ‘Love Bug’ this Valentine’s Day

    By A Correspondent

     

    On occasion of Valentine’s Day, Durex takes on the bold move to ignite the passion among lovers with ‘Look Up For Love’. In an era where technology has become an addiction, where lovers are too immersed in their virtual world on mobile and miss their real love,Durex has come up with a new campaign that when utilised properly, technology can rekindle the romance.

     

    According to a recent study on one-upmanship in relationships, when a person begins to play with a mobile phone, their partner tend to spend even more time on his or hers. Where 71.4 per cent of people admitted using mobile phone very often and 61per cent agreed that their partner uses a mobile phone frequently, the figure shows how relationships are affected because of the technology and importance of creating a ‘technology-free’ zone with your loved one.

     

    The campaign aims to bring together couples who are estranged because of the frequent usage of technology and encourage them to have a more real conversation with each other. To enhance the relationship and build true connection, Durex has launched the Love Bug – A reminder for your partner that you want to be #TrulyConnected.

     

    Speaking about the new campaign, Rohit Jindal, Marketing Director – RB India said “The campaign is an attempt to inspire couples to ditch the technology, have a more real conversation and connect with each other this Valentine’s Day. We believe that key to a healthy relationship is staying engaged and appreciating every moment with each other.”

     

  • The film looks at Valentine's Day as not just an occasion to celebrate love between two spouses but as an occasion to celebrate love in all forms and relationships

    Tanishq redefines Valentine’s Day with #GiftFullOfLove

    By A Correspondent

     

    Tanishq, India’s leading jewelry retail brand is famous for its blend of traditional values coupled with a modern outlook in its product designs. While showcasing its unique offerings, the brand’s various campaigns have always provided a fresh perspective to ornament purchase.

     

    On the occasion of 2017 Valentine’s Day, Tanishq and 22feet Tribal Worldwide are back with a new film which beckons the viewers to give a #GiftFullOfLove to the person you love. Not because it’s a day to celebrate ‘love’, but because you love them. The film looks at Valentine’s Day as not just an occasion to celebrate love between two spouses but as an occasion to celebrate love in all forms and relationships. It explores various relationships a person has in their lifetime and how Valentine’s Day is a celebration of all of them. An older couple, a recently married couple, two sisters, father and daughter, all of them come together to celebrate this day of love with Tanishq- a Gift Full of Love.

     

    The background monologue states how love is not bound by age or marital status; that one can choose their own Valentine or be their own Valentine! The act of gifting should be filled with love irrespective of one’s choice. All this while cleverly showcasing Tanishq’s various branch outlets across the country.

     

    This film simply serves as an unusual take on one of the many simple truths of life and breaks the clutter for the brand. It has received an overwhelming response from the brand’s social followers, resulting in over 111K views and 337 shares on Facebook alone since the film’s release on February 08, 2017.

     

    Quoting on the film, Deepika Tiwari, Head of Marketing, Jewellery Division, Titan, said,”Valentine’s Day has a very clichéd interpretation in the minds of the people. Whereas it can be a day to be celebrated with anyone you love. And that’s exactly the manner in which Tanishq has looked at it. Including all the possible relationships that can be your Valentine.”

     

    Added Ramraaj Raghunathan, Business Development Lead, 22feet Tribal Worldwide, “Tanishq has always been passionate about exploring and celebrating the bonds that connect people. Our products symbolize love, trust and commitment. Though this web film on Valentine’s Day, we hope to encapsulate love in all its forms and celebrate it with all of customers.”

     

    Agency credits

    Client: Tanishq

    Agency: 22feet Tribal Worldwide

    Client Team: Deepika Tiwari, Gaurav Midha

    Creative Team: Shraddha Sinha, Hari Chakyar

    Account Management: Apala Roy, Swathy Reddy

    Production House: QED Films

     

  • Benetton is executing key elements of its global sustainability roadmap, the Women Empowerment Program

    Benetton continues commitment to celebrate equality and love via latest campaign

    By A Correspondent

     

    Reaffirming its commitment to address gender inequalities and women empowerment, United Colors of Benetton launched its new campaign- #UnitedByHalf in Mumbai with Kalki Koechelin recently. Benetton introduced #UnitedByHalf with an inspiring and engaging talk  held in Mumbai, led by the talented actor and a strong believer of women empowerment held Kalki Koechelin who was joined by women personalities Gul Panag and Meghana Bhat along with Purab Kohli and Sundeep Chugh. Promoting gender equality and women’s safety as the priority for India, Benetton is executing key elements of its global sustainability roadmap, the Women Empowerment Program, a long-term Benetton Group sustainability program aimed at supporting the empowerment of women worldwide.

     

    #UnitedByHalf is a comprehensive campaign launched on Valentines Day to start a movement of men acknowledging and celebrating women as equal partners. The objective of this campaign is to highlight the need for genuine equality for women with their partners that do not restrict them through taboos defined by society. #UnitedByHalf aims to reach out to women and men from modern families to stand up against stereotypes and take a pledge to claim and give their beloved their deserving share in a relationship.

     

    Speaking about the campaign, Sundeep Chugh, CEO Benetton India Pvt. Ltd, said: “Women’s safety and gender equality are issues very close to our hearts and we promote them through the Benetton Women Empowerment Program, a long-term initiative to support women’s rights worldwide. We believe women in India are still struggling to claim their equal rights. In the plan of happiness for a successful relationship, man and woman play equally powerful and important roles. The #UnitedByHalf campaign is our way of changing the mind set of society and celebrate women as equal partners, and actively stand for her right to an equal life. Women from all classes and societies would be able to relate to it as this is about inspiring women to question the limits they have been conditioned into accepting and challenge status quo. It is time to unite with love and equality!”

     

    Speaking on the day of the launch, Kalki Koechelin, says, “Violence and discrimination against women is an evil present in our society. We as a society need to understand the significance of empowering women and providing them with rights to education, safety and equality. Benetton’s #UnitedByHalf campaign echoes my sentiments towards the matter that I have always been very strongly standing up for. I am delighted to be associated with this initiative by the brand and feel that it is about time we as a nation stand up against shameless inequality and demand our most deserving share of equal half!”

     

    As an initiative to empower young girls through quality education so that they grow into independent and self-reliant young women, Benetton has associated with Project NANHI KALI, an initiative that supports the education of underprivileged girls. It currently supports the education of over 115,000 underprivileged girl children across India. It is jointly managed by the renowned K.C. Mahindra Education Trust and Naandi Foundation. As a part of this program, Benetton shall render academic support in the form of before or after school classes where trained tutors will facilitate concept based learning through a specially developed pedagogy; material support- where each girl child will receive a kit comprising of a school bag, shoes, socks, stationery, undergarments, hygiene material and other essentials that help a girl go to school with dignity.; and social support where the team will work closely with the families of the girls and the community at large to sensitize them towards girl child education. The association supports Benetton India’s CSR initiative of Women’s Empowerment (WE Program) in the country and addresses the key priorities of the WE Program.

     

    The #UnitedByHalf campaign echoes Benetton’s commitment to India as a strategically important market. With the successful initiative of #UnitedbyDonts last year, that aimed to break stereotypes regarding women’s safety and well-being in India; Benetton has been constantly taking initiatives to work towards the five key priorities for gender equality: Sustainable livelihood, Non-discrimination and equal opportunities, Quality education, Access to healthcare and Combating violence, and them.

     

  • Leo Burnett's new campaign for McDonald's breaks out of the TVC format as they launch the Junior version of their iconic burger, the Maharaja Mac

    McDonald’s unveils Junior Maharaja Mac with an unconventional campaign

    By A Correspondent

     

    McDonald’s India is bringing in a brand new attraction to its menu. For the first time, the Junior Maharaja Mac – a mini version of its famous Maharaja Mac, makes its debut across McDonald’s restaurants in the West and South of India.

     

    McDonald’s has always been about celebrating the everyday moments over delicious food. With the Junior Maharaja Mac innovation, the brand now ensures that people can enjoy these everyday moments even with the taste of a Maharaja Mac, as a value meal offering.

     

    With a focus on providing taste and quality in a value format, the Junior Maharaja Mac has been introduced as a limited time offer on McDonald’s menu. The Veg Maharaja Mac Junior is prepared in a rich and crusty cheesy corn patty, served with a vegetable-cocktail sauce and consists of premium ingredients such as jalapeño slices, red onion slices, cheddar cheese slice & fresh crispy iceberg lettuce.

     

    The Chicken Junior Maharaja Mac patty is flame-grilled and consists of whole meat sourced from the leg, breast and thigh of the chicken. The delicious patties are served in a bun, topped with sesame seeds, fresh salad dressed with Habanero sauce. The Junior Maharaja Mac-Veg is priced at Rs 95 and Junior Maharaja Mac-Chicken is priced at Rs 99.

     

    To launch the Junior Maharaja Mac, McDonald’s has unveiled a new integrated campaign conceptualised by Leo Burnett Mumbai, in partnership with their Chicago office.The new series is a fun mix of everyday life’s moments and viral social media trends, to tell you that whether you’re celebrating a big moment or a small one, McDonald’s has got the perfect Maharaja Mac for you.