MxMIndia

Category: MARKETING

  • Partners with NGO Nanhi Kali, fundraising portal Ketto, Bajaj Allianz, BabyCell and Kokuyo Camlin

    WATConsult’s #That’sMyGirlinitiative aims to raise funds for the girl child

    By A Correspondent

     

    WATConsulthas launched a CSR activity titled#That’sMyGirl as a part of its 10thanniversary celebrations.With this initiative, WATConsult is looking to aid the education and hygiene necessities for girls in the primary section (Class 1 to 5) and donate a minimum of Rs10lakh to the renowned NGO Nanhi Kali.

     

    For the cause, WATConsult has partnered with Ketto, the leading fundraising portal, leading insurance company Bajaj Allianz, stem-cell bankBabyCell and stationary brand Kokoyu Camlin to promote the campaign across digital platforms, create awareness and raise funds.

     

    WATConsult has built a microsite to highlight and share the current insights on the state of girl education in India. The site will showcase video bytes from established women leaders across various fields, proud parents of a girl child, management of Dentsu Aegis Network, Kunal Kapoor along with brand partners will support the campaign and voice their concerns, perceptions and suggest solutions around the cause.

     

    To conclude the activity on National Girl Child Day, on January 24, they will raise funds via a Twitter campaign. WATizens, Twitterati and brands will come together to promote the causeby using the hashtag #ThatsMyGirl and cite opportunities andaccomplishments of a girl child. For each ‘hashtag mention’, WATConsult will donateRs 10 to Nanhi Kali.

     

    Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult, said, “In many parts of India, the arrival of a baby girl still calls for mourning rather than celebration and that’s indeed sad. We would like to build awareness around this cause and support girl child education via our initiative. We look forward to achieve atleast 1,00,000 mentions and contribute 10 lacs to Nanhi Kali.”

     

    Sharing his views Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network said, “Gender equality is one of the most important priorities for us at Dentsu Aegis Network. This can be enabled only if the girl child is educated. I am glad WATConsult has taken the initiative of #ThatsMyGirl as a part of their 10th anniversary celebrations.”

     

  • Pantene's new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days

    Priyanka Chopra reveals hair secrets in Pantene’s latest campaign

    By A Correspondent

     

    Leading haircare brand Pantene, has launched a new and improved formula with new brand ambassador Priyanka Chopra. This marks the brand’s remarkable breakthrough in about 30 years: Pantene’s new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days.

     

    The international superstar recently took the nation by surprise by revealing that she was no longer going to just wash her hair again, as she explained, “I learnt that with the new Pantene, you don’t just wash your hair, you strengthen it!” She went on to reveal that’s why Pantene is more than just a shampoo and can give you thicker, stronger hair in just 14 days.

     

    Further commenting on this she said, “A good head of hair can be a real confidence booster. Ever notice how when you have a good hair day, it makes you feel so much better about yourself.  Good hair days are a direct result of great choices when it comes to your hair care routine. I have a hectic schedule and my hair goes through a lot so I need a great shampoo and conditioner that works daily on strengthening my hair and making it feel great and manageable without weighing it down.  That’s what the New Pantene with its Pro-V formula and goodness of oils delivers all of that or me… fast and easy!”

     

  • Conceptualised and executed by Mullen Lintas Mumbai, the film traverses the journey of one such woman who decides to test her husband's attention by attempting changes to herself

    Bajaj Nomarks unveils brand campaign encouraging women to be self-reliant

    By A Correspondent

     

    Bajaj Nomarks has unveiled its latest brand campaign that highlights the many advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face.

     

    Conceptualised and executed by Mullen Lintas Mumbai, the film traverses the journey of one such woman who decides to test her husband’s attention by attempting changes to herself.

     

    Commenting on the core message that the brand seeks to make through this film, AmeyaDangi, Head of Marketing, Bajaj Corp said: “Bajaj Nomarks cream is completely Ayurvedic in composition and has been clinically tested for its efficacy quotient which makes it a unique product in the anti-marks category. Through this new campaign which is the first of a new idea developed by our agency Mullen Lintas, we want to encourage people not to be bothered by small things like skin marks but to focus on realising their bigger ambitions irrespective of what others may think of them.”

     

    The film has been developed based on the insight that in today’s day and age, wives have a common complaint – husbands are so engrossed in doing their own thing that they fail to notice some obvious changes, especially about them. For example the husband will not notice any change in the appearance of the wife or for that matter even miss the new dress that she is wearing and so on and so forth. It was this insight that gave birth to the campaign idea of “Men Don’t Notice.”

     

    Highlighting the core idea behind the film, Ayyappan Raj, EVP – Mullen Lintas said: “The mark removal skincare category is seeing a visible growth in the number of players and it is imperative that each one differentiate their offering from the others. With Bajaj Nomarks, the plus point is its reliance on herbal remedies along with the guarantee of delivering visible results in the quickest possible time. We used this as the core point in the film and brought to life a real situation that women often face at home. The film delivers on the promise of being a reliable companion to women when they need them the most.”

     

    Explaining the creative thought-process behind the campaign, ShriramIyer, NCD – Mullen Lintas said, “In advertising we are used to seeing big changes to lives post usage of a product. With Nomarks, we are promising that big change to your skin, and nothing else. Change your skin for yourself, even if it changes nothing else, is the message we want to give out with this ad.”

     

    The film has been launched offline on all popular channels and will also be rolled out extensively across Print and Outdoor. The film is being launched online as well and will play on major social channels to draw maximum mileage.

     

  • The campaign invites the whole nation to come forward and send their wishes to the Indian Armed Forces

    LG’s #KarSalaam initiative to salute the spirit of the Indian soldiers

    By A Correspondent

     

    Consumer durable major, LG Electronics India Limited is going to celebrate this 68th Republic Year of the country, with the launch of the #KarSalaam initiative, dedicated to Indian soldiers. The campaign invites the whole nation to come forward and send their wishes to the Indian Armed Forces.

     

    Through this initiative, LG will salute the soldiers’ spirit of selfless contribution and service towards the country. LG is committed to walk the extra mile, providing a good life to the citizens of India. Accordingly, the company will extend their support and solidarity to our soldiers who play a great role in ensuring that we lead a fearless and good life in this country.

     

    At the launch of this campaign, Amit Gujral, Head – Corporate Marketing, LG Electronics India said, “We salute the spirit of our soldiers who valiantly give up their life to protect the country but hardly find an opportunity to reach out to them. Therefore, we took this initiative to bring together the citizens of India to express their gratitude to our soldiers. The selfless devotion our armed forces calls for adulation and what could be a better occasion than this Republic Day. We invite all to pour their heart out and leave no barriers to reach out to them. As a small token of our effort to salute the spirit of India,  LG will contribute a certain amount to the National Defence Fund and our citizens’ wishes will be shared with the Indian soldiers. Let’s celebrate heroism, patriotism and a good life! #KarSalaam”.

     

  • The campaign sensitizes and impels the audience to educate themselves before making key financial decisions

    Aegon Life launches #iDecide for the DIY generation

    By A Correspondent

     

    Aegon Life Insurance has launched a new digital campaign ‘#iDecide’ for the Do-It-Yourself generation. The campaign sensitises and impels the audience to educate themselves before making key financial decisions.

    Identifying the want of the DIY generation to be empowered in decision making, Aegon Life collaborated with DDB Mudra Group to create an ad campaign that promotes self-reliance in taking key decisions that affect the protection of your loved ones.

    Said Martijn de Jong, Chief Digital Officer at Aegon Life Insurance:“Our objective is simple – empowering customers to understand their needs and identifying the products that will satisfy these needs of their own accord. The theme of the campaign – #iDecide – is to sensitize the audience that a decision as big as protecting your loved ones should not be left to others. Through this campaign, we want to directly communicate with our audience and enable them to take their own financial decisions like insuring their loved ones.”

    Added Rahul Guha, President at Track DDB: “Aegon Life is not just a brand, marketing itself through the digital platforms but is a business itself that is digitally driven. This transformation in the business model has made us relook at the digital marketing solutions in a completely new way. Through a combination of digital brand content, communication & sharply targeted segment relevant communication, we are looking to empower the DIY generation to choose which protection is right for them. It is an exciting warm reboot phase in the Aegon Life journey and we look forward to being strong creative business catalysts as journeymen.”The film has been directed by PiyushRaghani and produced by Like-Minded People.

     

  • On their tenth anniversary, Mobile Apps start eating their own

    Yahoo’s Flurry Analytics announces 2016 State of Mobile report

    By A Correspondent

     

    Flurry Analytics, part of the Yahoo Mobile Developer Suite announced its annual global mobile and application usage study. In its eighth year, the study offers interesting insights on global mobile app usage and trends from the last year on over 2.1 billion smart devices and 3.2 trillion sessions.

     

    Throughout 2016, which was also the last year of the first decade for mobile apps, the industry managed to squeak-out another 365 days of growth.

     

    Mobile Growth Hits Critical Mass: Usage Up 11 per cent

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    “Over the last year, the Flurry footprint grew to track more than 940,000 applications, across 2.1 billion devices, in 3.2 trillion sessions. In this context, we define app usage as a user opening an app and recording what we call a “session,” as well as the amount of time spent in the application,” said Simon Khalaf, SVP, Yahoo. He added, “Compared to the year prior, overall app usage grew by 11% and time-spent in apps grew by 69%. In previous years, we saw all app categories growing in tandem; however, this year the story is different. After shifting thewebandtelevision to the rearview mirror, mobile apps started eating their own, with session and time-spent growth in some app categories occurring at the expense of others. While Messaging and Social applications drove year-over-year session growth at 44%, the Personalization category gave up a staggering 46% in session usage. This steep decline in usage can be attributed to diminishing value for users of these products.”

     

    Social and Daily Habit apps dominate time spent on Mobile

    Looking into 2016’s most notable categories, here’s how time-spent trends shook out:

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    2016: The Year Social ate Media and Telcos: Time spent in Social and Messaging apps grew by an astounding 394% over the last year, proving to be the driver that helped mobile achieve its year-over-year time-spent growth of 69%. This is a result of consumers using their social and messaging apps as their voice and video calling utilities, as well as the phenomenon we callCommuntainment. With news and magazines sessions down 5 per cent and Music, Media and users continue Entertainment up only 1per cent, it’s safe to say that Social has absorbed the media industry.

     

    Sticky Apps tied to daily habits: Business and Finance (up 43per centin time-spent) and Sports (up 25per centin time-spent) categories were immune to growth decay because they are intrinsically centered around mobile activities and rely on real time data. We anticipate further growth in these categories as to shift daily habits away from traditional media channels, i.e., watching live sports, market reports and the morning news on their TVs, to the apps on their phones.

     

    Video Killed the Gaming Star: Gaming, the app category formerly known as “the darling of the mobile industry,” saw time-spent decline by 4per centyear-over-year. Users are increasingly comfortable paying their way through games, with the mobile gaming industry seeing a strong increase in revenuesaccordingto Apple’s latest App Store report. Additionally, gaming remains a hit-driven industry. This year’s first “hit”, Pokemon Go, faded relatively fast, as consumers lost interest in the game, only returning for marquee holiday events. Another notable hit, Super Mario Run, was released too late in the year to make a difference for the overall engagement numbers.

     

    Phabletsreign supreme

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    As forecasted in last year’s report, we have seen phablet devices becoming the dominant form factor across the globe, capturing 41% of market share. While our prediction didn’t completely come to fruition, users continue to find value in the larger screen size. This directly correlates to the growth in media consumption and social engagement app categories. As less mature smartphone markets adopt larger phones, Phablet share will continue to eat away at medium phones and completely eliminate small phones.

     

     

  • Known for his fit physique, SonuSood recommends a fruitarian diet for all

    Actor Sonu Sood appointed brand ambassador for IG International

    By A Correspondent

     

    IG International, India’s leading fresh fruit importer, has announced actor SonuSood is its official brand ambassador. An ardent fitness enthusiast and a self-confessed fruit-lover, recommends the fruitarian diet to all and doesn’t hesitate to admit that he owes his fitness and great health to fruits.

    Commenting on the launch, Tarun Arora, Director – Finance and Operations said, “We believe that a good brand ambassador who personally reflects your brand promise can help create a strong connect with consumers. We are extremely glad to welcome SonuSood as a representative of IG International. His dedication to fitness and advocacy of healthy eating habits are a perfect match with our brand personality and we are certain that with him as the face of IG International, we’ll be able to make greater strides in educating Indians about how a diet rich in fruits can benefit them over the long term.”

    “Fruits have been an integral part of my diet since childhood. Being physically fit requires not just exercising regularly, but having a healthy diet as well. A fruits-only diet is quite wholesome itself, giving all the required nutrition for your body. As a fruit-lover and fitness enthusiast, I am glad to associate with IG International, and share my personal mantra of fitness with everyone,” Sood commented.

  • The latest campaign highlights the progressive mindset of the modern Indian woman

    Titan Raga upholds the choice of motherhood

     

     

    Titan Raga has unveiled a brand campaign that conveys a strong message on the choice of motherhood. Reaffirming the campaign message of ‘Khud Se NayaRishta’, the TVC emphasizss that motherhood is a desired choice and not a sacrifice. Conceptualised by Ogilvy, the ad film has been directed by Vinil Mathew of ­­­­Breathless films.

     

    The TVC is set at a beautiful baby shower. We see a young mother-to-be speak from her heart about the kind of mother she aspires to be. She starts off with the traditional things she will not follow, often defined by society as traits of a good mother. Rather, she appreciates her own mother for being unconventional – a woman who did not give up on her life, aspirations and passions. And for that very reason, her mother is her role model, teaching her to love her life as much as she will love her newborn baby.

     

    Said Sirish Chandrashekar, Marketing Head, Titan Watches: “Titan Raga’s brand films have always reflected the Modern Indian woman’s progressive views through contexts that are relevant to her life. In this film, we explored the evolving codes of motherhood. It is about living your life fully, without being judged and knowing that being a mother is not a sacrifice, but a choice.”

     

    Added Azazul Haque, Executive Creative Director, Ogilvy & Mather: “In the new campaign, the Raga woman questions the established definitions of motherhood. We wanted to pick an insight, a subject of conversation that’s relevant to majority of modern Indian woman. The story of a young mother, inspired by her own mother who has redefined motherhood looked emotional, touching and yet an extremely strong narrative to communicate what Titan Raga stands for.”

     

  • This partnership will put in place, a much needed formal mechanism to monitor and curtail misleading advertisements in the AYUSH sector

    Ayush ministry partners ASCI to co-regulate misleading ads

     

     

    Progressing with the impetus towards supporting co-regulation in advertising, the Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) has signed anMoU partnering with the Advertising Standards Council of India (ASCI). Addressing the cases of misleading advertisements with respect to Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy Medicines, treatment and related services, ASCI will comprehensively monitor these advertisements across print and electronic media. ASCI has been given a self-monitoring mandate by the Ministry of AYUSH to identify potentially misleading advertisement in the AYUSH sector and process complaints through its Consumer Complaints Council (CCC). The Ministry of AYUSH will also redirect complaints against misleading advertisements they receive to ASCI, which will be reviewed using ASCI’s code and guidelines. The MoU also requires ASCI to report to the Ministry of AYUSH, advertisements in potential violation of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and Rules thereunder as well as non-compliance of ASCI’s CCC recommendations for the Ministry of AYUSH to take further action.

     

    This partnership will put in place, a much-needed formal mechanism to monitor and curtail misleading advertisements in the AYUSH sector and will lead to effective implementation though strong support locally from the State Licencing Authorities as well as Centrally through the Ministry of AYUSH.

     

    Commenting on the partnership, Ajit M. Sharan, Secretary,  Ministry of AYUSH said: “We are happy to announce this partnership with the ASCI. It is yet another important step taken by the AYUSH ministry to ensure that Indian consumers have access to safe and effective medicine. The arrangement would also ensure that any advertisement making claims for diseases and disorders, in violation of the notification issued by our ministry for indications that have been prohibited from claiming, are immediately brought to our attention. We have entered into anMoU with ASCI to effectively weed out such advertisements so that consumers are protected from unscrupulous manufacturers selling products making false claims. This is vital for the propagation of AYUSH system of medicine within India and beyond.”

     

    Added Srinivasan K Swamy, Chairman, ASCI: “At ASCI, we have been relentlessly working to encourage self-regulation in advertising content and ensuring the protection of the interests of the consumers. AYUSH is among top three sectors where we find a high incidence of misleading advertisements and some of the advertisements in the AYUSH sector claiming treatment of certain diseases in violation of the Drugs and Magic Remedies Regulations have been a cause of concern. ASCI’s partnership with the Ministry of AYUSH will provide the necessary support to our efforts in effectively curtailing misleading advertisements in this sector.”

     

     

  • Ropes in Suniel Shetty and other fitness trainers such as Mickey Mehta, YasimKarachiwala, Ramona Braganza, Shivoham and others to share their fitness secrets

    SonyLIV unveils health & wellness content platform, LIV FIT

     

     

    SonyLIV has announced the launch of LIV FIT, a health and wellness segment on its OTT platform. From Suniel Shetty and his team of trainers to Mickey Mehta, Nawaz Modi Singhania, Yasim Karachiwala, Ramona Braganza and Satya, the attempt will be to ensure enhanced engagement with viewers that is also likely to augment and sustain their interest in meeting their diet and exercise goals.

     

    Said Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India Pvt Ltd: “With a keen understanding on the health situation and the need for it and health and wellness having emerged as  the most sought-after subjects for content consumption in India, we at SonyLIV decided to introduce  LIV FIT, to fill the gap with content that comes from the most reliable sources.With the best of health and fitness gurus on board, we are certain that LIV FIT will be a great hit with our users and will make a tangible impact on their lives.”

     

  • New logo conveys a seamless travel experience delivered via Yatra's new marketplace model

    Yatra unveils new brand identity, seeks to connect with the new-age traveller

     

     

    Yatra has revealed its new brand identity and logo. The new identity captures the fluidity and smoothness of travel experiences that today’s Indian traveller seeks.

     

    Commenting on the occasion,Sharat Dhall, COO (B2C), Yatra said: “Today we are much more than a booking site for flights, hotels and packages. We are a travel marketplace. And our new logo symbolises just that. The change in brand identity is coupled with the evolution of Yatra’s product offering, covering an unmatched range across flights, hotels, holidays, bus, train, cabs, home stays, activities and cruises.”

     

    Speaking on the new brand identity, Vikrant Mudaliar, Chief Marketing Officer, Yatraadded: “The change in brand identity is not only about the change in logo and colour but also a change in what the brand stands for along with the branding elements such as tonality, communication, look and feel. The new red logo showcases the richness of our experience and the expansive depth of our product portfolio. It also helps us to stand out in an increasingly cluttered media environment and at the same time lends a sense of confidence and reliability to our brand. The changed Yatra logo is fluid, just like travel should be.”

     

  • Her journey takes her through the city streets of old Kolkata

    Ogilvy executes latest brand campaign for Bengal Tourism

     

     

    Ogilvy & Mather Kolkata has created a film for Bengal Tourism tracing the journey of a young girl who has come to attend a wedding and decides to explore Bengal. Through the course of her visit, she realises that in Bengal, she is never really far from home. Her wanderlust has led her into the sweetest part of India – a place that welcomes guests with open arms.

     

    Said Sumanto Chattopadhyay, Executive Creative Director, South Asia – Ogilvy & Mather: “In Bengal, sweetness finds different manifestations. It is in the language we speak, the hospitality we extend to our guests and our cuisine. Thus, when we were entrusted with the responsibility of creating communication for Bengal Tourism, we worked on a campaign that would identify Bengal as the sweetest part of India.”

     

    Added Sujoy Roy, Managing Partner, Ogilvy Kolkata: “The campaign stays away from the stereotypes associated with Bengal as a destination and introduces new places, rituals and experiences. This film also has an endearing human touch to it. It showcases the hospitality of Bengal, something that lends uniqueness to our state.”