MxMIndia

Category: MARKETING

  • The campaign also features ace Shuttler P V Sindhu and actor Hrithik Roshan in the TVC

    Myntra’s campaign for its ‘End of Reason Sale’

    By A Correspondent

     

    Myntra has launched a new campaign to promote its annual ‘End of Reason Sale’ (EORS). The 360-degree campaign announces the fifth edition of EORS to be held between January 3 and 5.

     

    At the centre of the campaign is an ad film that brings forward the essence of EORS that offers shoppers the perfect occasion to plan and stock up their wardrobes at the very beginning of the year. This is expressed by the tagline, “Jo chaho milega jab Myntra ka sale khulega”, which loosely translates to “You can get whatever you want on the Myntra sale”.

     

    Speaking about the campaign, Myntra’s CMO & Head, International Brands Business, Gunjan Soni, said: “The size and reach of our marketing campaign for the upcoming ‘End of Reason Sale’ is unprecedented. We have come up with an array of innovative activities to engage with our customers. We are doing a take on the Mannequin Challenge to reveal prices of products, gamification to drive traffic and a focused regional push on digital. EORS has emerged as the most sought after fashion sale event in the country and through this campaign we are reaching out to all our existing and new customers, urging them to prepare and make the most of the three day sale.”

     

    Said Kartik Iyer, CEO, happy mcgarrybowe: “ The mission has been to build enough excitement around the largest and most awaited fashion sale event in the country and it has been a great experience as always, with conceptualizing the film. We are confident that the film will rouse enthusiasm for the sale among all sections of consumers.”

     

  • The campaign depicts the inspiring life-changing questions by the celebrated personalities from Presidency University’s various batches ever since 1817

    Presidency campaign takes you back in history

    By A Correspondent

     

    Presidency University has unveiled a new campaign conceptualised by Rediffusion Y&R depicting the life-changing questions by celebrated personalities from Presidency University’ various batches ever since 1817.

     

    The university had empanelled Rediffusion Y&R for handling its creative mandate for the celebration of its 200 years. This bicentennial celebration of the prestigious university is a national as well as an international event, with seminars in India, Britain and in the US.

     

    Said Rahul Jauhari, Chief Creative Officer – Rediffusion Y&R:

    “It has been a privilege for the team to work on such a prestigious occasion for one of the iconic educational institutions of India. In the process, we discovered that the contribution of Presidency College to the nation has been so much greater than what is known to most of us. I hope the work helps bring a bit of that to the forefront.”

     

    Added Suparna Mucadum, Vice President – Rediffusion Y&R Kolkata: “Education is not only about teaching answers, it is also about inspiring questions. Questions have the power to change the world and that’s what Presidency has been doing best in the last 200 years.”

     

  • Brings an incredible opportunity to fulfil dreams of travelling the world

    Panasonic launches digital campaign #LiveYourDreams

    By A Correspondent

     

    Panasonic India has launched a digital campaign hashtagged #LiveYourDreams. #LiveYourDreams is a contest which gives a chance to six winners to go for an all-expense paid trip to their dream destination.

     

    Talking about the campaign, Pankaj Rana, Business Head – Mobility Division, Panasonic India, said, “While we work hard in our lives, we miss out on small bits of happiness. The campaign #LiveTourDreamswill help the youthto unleash themselves from mundane work life and live their travel dreams with a lifetime experience of their dream destination. This campaign is specifically targeted towards the millennials and ends on January 12.”

     

    The campaign has been conceptualized by Sociowash, a young marketing agency based in New Delhi and directed by Tejender Sharma of Gibbous Films.

     

    Campaign Summary

    Campaign elements: Travel, Dreams, Passion

    Marketing Manager – Digital (Brand): AmlanPati

    Creative Agency: Sociowash

    Creative team: Rohit, Tejender, RaghavBagai, Pranav Agarwal, Amit Dhawan, Riddhima Arora, Saurabh Patnaik, Ritu Prakash, Saurabh Jain

    Account Management: Amit Dhawan

    Films Chief: RaghavBagai

    Director (of the film): Tejinder

    Producer: Rohit

    Production House: Gibbous Films

    Post production studio: Swastika Films

    Music credits: Saurabh Vaibhav& Siddharth Mahadevan

    Editor: Rajneesh Singh

    		 TVC detailsWorking title of film: KaagazKeParindey Ft. Siddharth Mahadevan | Live Your DreamsDuration: 1:45

    Exposure(mediums used): Digital Platforms, including Social Media, YouTube, Google Display Network

     

     

    About Panasonic India

    Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of US $ 62.947billion for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.

     

    For media queries, please contact:

    Panasonic India | Tribhuwan Joshi | +91-9650111769 |Tribhuwan.joshi@in.panasonic.com

    MSLGROUP|Laxmi Sharma |9654515243 | Laxmi.sharma@mslgroup.com.

     

  • This is part of its #DontDrinkAndDrive campaign, that is supported by Bars against Drunk Driving (BADD) and the SaveLIFE Foundation

    Uber teams up with SRK film ‘Raees’ on drunken driving message

    By A Correspondent

     

    App-driven transport platform Uber has teamed up with the upcoming Shah Rukh Khan film ‘Raees’ on spreading its drunken driving message. This is part of its #DontDrinkAndDrive campaign, that is supported by Bars against Drunk Driving (BADD) and the SaveLIFE Foundation.

     

    Aimed at encouraging people to opt for alternate modes of transportation and commute while reveling in the season’s festivities, Uber will be collaborating with Bars Against Drunk Driving (BADD), includes over 250 bars and several fine-dining restaurants across the country, to ensure patrons to keep the roads safe by avoiding drunk driving.

     

    “Through our #DontDrinkAndDrive campaign, we want to urge people to refrain from taking over the wheel when they are under the influence of alcohol. We believe this will contribute towards making the roads safer. We want to encourage people to make the right choices when they have alternative transportation options that are not just affordable but easily accessible. In the coming days, we will be working with the local administration and hundreds of bars and restaurants in the country to ensure that our customers can enjoy the season’s festivities without endangering their or anyone else’s safety and comfort,” said Shweta Rajpal Kohli, ‎Head, Public Policy, Uber India.

     

  • The digital marketing responsibilities will include Social media management,online reputation management and digital creative servicesfor Pizza Hut’s Indian business

    Team Pumpkin bags digital marketing mandate of Pizza Hut

    By A Correspondent

     

    Team Pumpkin has bagged the digital marketing mandate of the leading QSR chain Pizza Hut. The digital marketing responsibilities will include Social media management,online reputation management and digital creative servicesfor Pizza Hut’s Indian business.

     

    Said Team Pumpkin’s Co-Founder, Ranjeet Kumar: “We are delighted to partner with Pizza Hut and our strategy for the mandate revolves around capturing micro-moments for the youth and expressing them through our digital assets. It’s a great feeling to be working on a renowned brand like Pizza Hut and we are all set to deliver our best for the brand.”

     

  • It was created by communications agency Jack in the Box Worldwide on the occasion of International Crossword Day on December 21

    Wai Wai Noodles create waves on Crossword Day

    By A Correspondent

     

    Staying true to its brand philosophy of being funky and offbeat, Wai Wai Noodles India had a special contest created by communications agency, Jack in the Box Worldwide on the occasion of International Crossword Day on December 21. To reach out to their audience, Wai Wai ran a food crossword contes  on the Facebook and Twitter handles of Wai Wai India.

     

    Crosswords were put up on both the platforms and people had to use the clues to get the answers that were all about FOOD! Ten lucky winners from Twitter and five from Facebook took home gift vouchers. The contest was a hit on social media and reached close to 55,000 people with an engagement of 13,368. On Twitter, the #WaiWaiCrossword contest gained more than 121,000 impressions! The brand received over 4,000 tweets, 5,000 replies at an engagement rate of 14%!

     

    Said Kaizad Pardiwalla, President, Jack in the Box Worldwide: “With the festive season on and everyone talking about Christmas and New Year, we wanted the concept to be original and unique. A crossword and snacking both go hand in hand. So we combined the game with food and came up with the #WaiWaiCrossword contest.”

     

  • The auto major has identified five influencing achievers around the globe and chronicled their inspirational journey of achieving their New Year resolution

    Chevrolet launches digital campaign on Facebook

    By A Correspondent

     

    To welcome the New Year 2017, Chevrolet has partnered with Facebook to inspire its customers in finding new roads to further strengthen its customer relationship.

     

    Since many people quit their resolutions very early in the year, Chevrolet has identified five influencing achievers around the globe and chronicled their inspirational journey of achieving their New Year resolution. Additionally, the campaign will also incorporate Chevrolet Co Driver, the new messenger Bot technology, which further intimates the viewers to subscribe and share their new year resolution. The Co-Driver community is aimed at exchanging tailored GIFs and motivating memos to support each subscriber to accomplish their set resolutions.

     

    Commenting on the new digital campaign and partnering with Facebook,  Jack Uppal, VP Marketing & Customer Experience, Chevrolet India said, Our company motto appropriately defines Chevrolet’s brand statement, ‘Find New Roads’, it is all about exploring new opportunities and making every mile count. We strive to craft innovative concepts for our consumers, and offer new experiences that sustain our brand connect and enhance the overall customer experience and brand value amongst our target audience. Facebook is one of the largest social networking platforms which engage multiple users on a daily basis. With this partnership, Chevrolet envisages widespread customer outreach and further anticipates establishing a deeper brand connects with its customers.”

     

    In 2016, Chevrolet India conducted a variety of social media campaigns. With the advent of 2017, Chevrolet will attempt to shape a firm foundation between digital natives and the automotive industry. Chevrolet continues to build upon its commitment towards offering the best in class customer service by adopting diversified measures.

     

  • The film is loosely based around folklore, making Viki Gómez appear to be an urban legend of sorts for young BMX riders in Shillong

    Red Bull gets Supari Studios to film BMX champ in Shillong

    By A Correspondent

     

    When it’s energy drink Red Bull, one can be sure that the promotional effort will be out-of-the-box. A new film, conceptualised, written and produced by Supari Studios and called ‘The Land Glider’, covers six-time world champion BMX Rider, Viki Gómez visit to scenic Shillong, in Meghalaya.

     

    The film is loosely based around folklore, making Viki Gómez appear to be an urban legend of sorts for young BMX riders in Shillong.  The film contrasts upcoming BMX riders in the North East with many of the traditional aspects of the region such as the Khasi language. The narration is highlighted by music, along with high speed and drone shots.

     

  • An initiative spearheaded by digital ad firm Gozoop, it is an endeavour to create a community of environment-conscious citizens

    Mahindra Lifespaces #IAmGreenArmy campaign on social media

    By A Correspondent

     

    Mahindra Lifespace Developers Limited (“MLDL”), the real estate and infrastructure development arm of the Mahindra Group, has launched a new social media campaign – #IAmGreenArmy.  Combining online and offline initiatives and spearheaded by creative digital media firm Gozoop, #IAmGreenArmy leverages Facebook and Twitter to enhance awareness of sustainable living habits and choices. Currently in its third year, Green Army by MLDL is an outreach programme that identifies children as primary change agents of the future and aims to inculcate resource-conscious behavior, while encouraging them to spread the word amongst friends and family.

     

    Commenting on the campaign, Sunil Sharma, VP – Marketing & CRM, MLDL, said, “In line with Mahindra Lifespaces’ vision of transforming urban landscapes by creating sustainable communities, #IAmGreenArmy aims to inspire and engage both netizens and the general public to think and act responsibly.  With social media today universally acknowledged as an effective medium to facilitate a meaningful exchange of ideas and thoughts, we hope the campaign will bring together all our stakeholders to ensure a sustainable and healthy future for our planet.”

     

    Added Ahmed Naqvi, Co-founder & CEO, Gozoop: “Mahindra’s Lifespaces #IAmGreenArmy encourages citizens to make better choices that have a lasting impact on our society. I am confident that this initiative will connect with today’s digital first audience, and contribute towards creating a better tomorrow”.

     

  • The ads starring the Airtel ads girl Sasha Chhetri emphasise on the protection against the increasing Ransomware attacks

    Quick Heal’s new campaign on risks of free antiviruses

    By A Correspondent

     

    Pune-based Quick Heal Technologies has released an ad campaign to draw the attention of consumers towards the risks associated with free antivirus solutions. Targeting the youth and working professionals in its TVCs, Quick Heal aims to create awareness on the security threats which a free antivirus product is not capable to mitigate as against the protection guaranteed by a antivirus solution which is purchased, such as; safe banking, privacy protection, anti-ransomware, anti-phishing, enhanced firewall and web security.

     

    Speaking about the conceptualisation of the ad, Sanjay Katkar, MD and CTO, Quick Heal Technologies Limited, said, “Our observation has been that there is lack of awareness on the risks of using free antivirus software. Secondly, there are numerous users who are using a free antivirus solution assuming that there data, devices, communications and transactions are safe. ” He further added; “Our objective of creating these ads was to create awareness on the need for multi-layered protection on devices in the ever evolving security threat landscape; which is not assured by free antivirus solutions.”

     

    Additionally, owing to the current scenario of demonetization which has given a boost to the adoption of online banking and high use of mobile phones for banking transactions and digital payments; it is all the more important to have robust multi-layered protection installed on the devices.

     

    “IT security threats are evolving rapidly and are growing in complexity. This is the major reason why antivirus solutions providers like us are constantly innovating to offer solutions that counter these threats and are able to protect our consumers’ valuable data and hardware.” adds Katkar.

     

    “With these ads, we are reinforcing Quick Heal’s expertise to combat the most prevalent IT and network security threats. We identified Sasha Chettri to drive this campaign for us because we wanted someone who can connect better with our target audience and has a mass appeal. We found her relevant considering our objective was to reach out to the youth and professionals and explain our technology to them”, added Katkar.

     

    Created by Thoughtshop, a Mumbai based advertising agency which Quick Heal has partnered since July 2014, the ad was conceptualised based on the insight that youngsters prefer easily available free solutions while working professionals require flexibility with their devices which in turn compromises the security of their data and hardware. It is a perquisite for youngsters and working professionals to secure their systems and devices with a robust antivirus solution.

     

  • The mobile company is also backing the Hyderabad and Delhi fests later this month

    Gionee sponsors just-concluded Sunburn

    By A Correspondent

     

    Smartphone-maker Gionee is sponsoring the season of premier music festival, Sunburn. The 4-day event concluded in Pune on December 31 and will be held in Hyderabad and Delhi on January 14 and 15 respectively.

     

    With marketing spend of Rs 600 crore for the current financial year; Gionee has sponsored some of the leading events in different areas like sports, Bollywood, fashion and music to enhance its brand presence in the country.

     

    Commenting on the association,  Arvind Vohra, Country CEO & MD, Gionee India said: “Sunburn has developed into an ultimate lifestyle festival experience and the scale has been growing with each passing year. 2016 has been a great year for us and with our enduring association to youth-centric initiatives like football, music festivals, international rock concerts, and roping in star Alia Bhatt we have been able to create an expression of an attitude that Gionee believes in thoroughly. With live music becoming increasingly popular among the millennial it is great to be a part of these events.”

     

    Gionee’s association with platforms such as Sunburn has been a requisite to the brand strategy which helped build its base and making it more relatable to its target audience, notes a communique.

     

  • The campaign comprises a TVC which focuses on printing solutions for businesses, entrepreneurs and individuals

    Madison BMB creates new TVC for Vistaprint

    By A Correspondent

     

    Madison BMB has unveiled a new TVC for its client Vistaprint, a leading printing solutions expert. The campaign comprises a TVC which focuses on printing solutions for businesses, entrepreneurs and individuals.

     

    The objective of the TVC was to showcase how easy and convenient it is for small and medium-sized businesses to print their visiting cards, apparels, stationery, merchandise and thus satiate all business needs. Says NileshParwani, CEO Vistaprint India: “Vistaprint.in facilitates translating business owners’ tremendous sense of pride and passion into an identity for their venture through a wide range of beautiful, high quality printed products. In the otherwise unorganised print industry, the TV spot aims at creating awareness for Vistaprint.in as an alternative one-stop-shop platform for all printing needs leveraging the ‘convenience of online’ and ‘quality assurance of a global trusted brand’.

     

    Added Raj Nair, CEO and Chief Creative Officer, Madison BMB: “If you’re an entrepreneur or a small business looking to make an impression with a distinctive identity and you want elegant designs printed to your liking without a premium attached to it and you want it delivered at your doorstep then look no further than Vistaprint. The tag line: “What’s your print?” specifically asks the viewer in a friendly yet memorable way (In Mani’s voice) to go ahead and make their choice depending on their specific printing requirement.”