MxMIndia

Category: MARKETING

  • The commercial, directed by Karan Boolani, features celebrity designer Manish Malhotra

    The 120 Media Collective rolls out Google’s new customer story for G Suite in India

    By A Correspondent

     

    The 120 Media Collective recently delivered Google Cloud’s new customer story for G Suite and the All Together Now campaign. The story features celebrity designer Manish Malhotra, showcasing his journey and how his team works using G Suite; a set of intelligent apps for businesses designed to bring people together. Directed by Karan Boolani, the commercial is conceptualized by Jack in the Box Worldwide and produced by Sniper, both part of The 120 Media Collective.

     

    G Suite’s new video is part of a global transitioning from Google Apps For Work to G Suite. With Jack in the Box Worldwide’s proven expertise creating top notch video content, they were chosen as the Indian agency of choice to create this local piece of stunning content. And with noted director Karan Boolani on its roster, Sniper’s production expertise went a long way in delivering a stupendous piece.

     

    Roopak Saluja, Founder & CEO of The 120 Media Collective, said, “It’s a privilege to partner with Google in their transition from Google Apps For Work to G Suite. Harnessing the collaborative power of Sniper and Jack in the Box Worldwide to deliver a great piece of work from The 120 Media Collective has been an awesome experience.”

     

  • Vani takes over from Rohit Malhotra, who after spending over nine years with the Company in various senior positions, has decided to pursue opportunities outside of Airtel

    Airtel appoints Vani Venkatesh as CEO – Retail

    By A Correspondent

     

    Vani Venkatesh

    Bharti Airtel announced the appointment of Vani Venkatesh as CEO – Retail. In her new role, Vani will be responsible for driving Airtel’s retail strategy to deliver a seamless and world-class customer experience across retail touch points.

     

    Vani takes over from Rohit Malhotra, who after spending over nine years with the Company in various senior positions, has decided to pursue opportunities outside of Airtel.

     

    Commenting on the appointment, Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel said, “We are delighted to have Vani on board and are confident that her rich experience will add to our initiatives to ensure customer delight across our retail points. I wish her all the best for her new role. I would also like to take this opportunity to thank Rohit for his valuable contribution to the company.”

     

    Vani brings with her over 19 years of work experience. In her last role, she was responsible for the medical nutrition business at Abbott Healthcare (India). Prior to Abbott Healthcare, she worked with McKinsey & Company, where she led projects across industries, helping her clients to plan and implement successful retail strategies. She began her career with Hindustan Unilever in the Finance division. Vani is an MBA from Indian Institute of Management, Bangalore. She is also a qualified CA, Cost and Works Accountant and Company Secretary.

     

  • The communication work for the brand is already underway and would be unveiled across all popular online and offline platforms soon

    Delhi offices of Lowe Lintas & LinTeractive bag new biz mandate of India Gate Basmati Rice

    By A Correspondent

     

    The MullenLowe Lintas Group has been mandated to offer its creative and digital services to rice brand India Gate Basmati Rice. While Lowe Lintas Delhi will handle the creative services for the brand, LinTeractive will work towards offering core digital capabilities.

     

    The multi-agency pitch saw participation from a host of agencies who were edged out by the Delhi offices of Lowe Lintas and LinTeractive for their conviction of offering the client an effective creative approach that would lead to high ROI for the brand. The duo would work towards making India Gate Basmati a household name that all can count on and consume with pride.

     

    India Gate Basmati Rice is part of KRBL Limited, which is a 120-year-old firm dealing in branded basmati rice. Commenting on the association with the two divisions of MullenLowe Lintas Group, Ayush Gupta, Marketing Head, KRBL Limited said: “We have decided to associate ourselves with Lowe Lintas Delhi, which is currently the top creative agency in the world as per Warc 2016, and also LinTeractive as we saw immense promise in their plan for our brand. Our decision was based on the agency’s reputation for delivering the highest ROI to its clients with their creative effectiveness and problem-solving attitude. We are confident that India Gate Basmati Rice will become a household name in the coming months and be a highly preferred option for consumers throughout the country.”

     

    On winning the new mandate, Naveen Gaur, President, Lowe Lintas Delhi said: “Rice consumption seems to be a popular trait that most consumers enjoy in the country. We are excited with the core idea that we have drawn up for the brand and hope to see it scale even greater heights going forward.”

     

    Adding his views, Sumanta Ganguly, EVP-LinTeractive said, “We believe it’s a great opportunity to use content as a key differentiator to deliver consistent engagement in today’s ever trending digital media environment.”

     

  • The Hexa was rigged with 12 cameras to capture all angles of the fun and excitement within

    Lodestar creates carpool karaoke for Tata Hexa

    By A Correspondent

     

    Lodestar UM has created what is being billed by it as India’s first carpool karaoke with the star cast of the upcoming film Rock On 2 for Tata Motors’ Hexa, Lodestar UM Studios, the content division of the IPG Mediabrands agency, proposed the idea and the Hexa was rigged with 12 cameras to capture all angles of the fun and excitement within.

     

    Said Nandini Dias, CEO, Lodestar UM: “This is a true example of a unique collaborative innovation by team Lodestar, where two big brands getting launched in November were brought together on the universally loved Music platform. The video captures the mood and the premium driving experience in the Hexa, which can also be called the music machine.”

     

    Rock On 2 releases today (November 11) and bookings for the Tata Hexa are already open. “To take it further we urge consumers to create their own carpool karaoke experiences on Hexa and share it”, adds Dias.

     

    Commenting on the association, Vivek B Srivatsa, Head-Marketing for Passenger Vehicle Business Unit (PVBU), Tata Motors Ltd, said, “Hexa appeals to customers for its design, driveability and comfort and with this association we will be able to connect Hexa even stronger with the customers.” Added Deepak Netram, Senior VP, Lodestar UM: “Rock On 2 is representative of the youth of the country that is passionate about music and motoring and thus it’s an ideal fit for Tata Hexa.”

     

  • Ace cricketer Kohli urges youth to share the cost of wedding celebrations, as respect earns respect!

    Virat Kohli endorses new brand message for Manyavar

    By A Correspondent

     

    Retail chain Manyavar has launched its new ad campaign with Virat Kohli. Titled ‘Aadha-Aadha’, it captures the essence of marriage that is all about ‘sharing’.

     

    The campaign features Virat Kohli as a new-age groom sitting with his parents, who emphasises that the expenses of the wedding function will be borne equally both by the bride’s and the groom’s side. The ad questions the age-old concept that wedding functions should be organised and financed by the bride’s family only.

     

    The new campaign consists of different creatives showcasing the new colours and designs created exclusively for this wedding season.

     

  • Leading apparel brand Raymond has released a new commercial to promote its all-new revamped ‘raymondnext.com’

    New TVC for Raymondnext.com to showcase ‘plethoric offering’

    By A Correspondent

     

    Leading apparel brand Raymond has released a new commercial to promote its all-new revamped ‘raymondnext.com’

     

    The aspiration to be a ‘Complete Man’ is now just a click away with the entire ambit of offering from the Raymond group available under one umbrella. The re-launched website helps customers shop in many ways : by occasion, by category , by brand and helps people discover more about themselves with some unique features.

     

    The TVC based on the proposition of today’s Complete Man who adorns many facets of life has been created which depicts the plethoric offering.

  • Focused on experiential superiority, the new TVCs feature Lava’s brand ambassador – Mahendra Singh Dhoni

    Lava extends ‘Never Lets You Down’ brand campaign with two new TVCs

    By A Correspondent

     

    After the successful launch of ‘Never Lets You Down’ brand campaign with Mahendra Singh Dhoni in April 2016, Lava International has launched two new TVCs to drive the brand’s reliability story further.

     

    The new TVCs reinforce the experiential superiority of Lava mobile handsets over other mobile handset brands. As one of the fastest growing Indian multi-national companies in the mobile handset industry today, Lava is building its brand identity as the most trusted and reliable mobile handset brand amongst its consumers and other stakeholders.

     

    Said Solomon Wheeler, Vice President & Head-Marketing & Communications, Lava International Limited: “In a highly commoditised and feature-driven mobile handset category, Lava’s promise of reliability is emerging as a distinctive and compelling differentiator. Our research has shown that customers expect reliability not only in terms of the hardware but also in terms of experience. The second phase of our campaign takes forward the brand narrative basis these insights and attempts to create interesting stories with a focus on experience. The results of the first phase of our brand campaign this year has been overwhelming for us, and we have made an attempt to extend the platform of reliability further with these new commercials.  We hope the consumers like these and will extend their love and support as they always do towards brand Lava. ”

     

    The two TV commercials, each 35 seconds in duration, were shot in different settings – in a gentleman’s club and a handbag showroom.  The TVCs highlight the enhanced experiential aspects of Lava mobile phones which include the quality of the camera and the processor superiority leading to hang-free operations.

     

    Commenting on the campaign, Dip Sengupta, Senior Vice President & Head of Advertising at Soho Square said, “The story of Lava is the story of reliability. We initiated this narrative last quarter, and wanted to move up the value chain by shifting the reliability aspect from hardware durability to experiential superiority of Lava mobile phones. We chose to continue with the endearing banter between MS Dhoni and the Lava representative Prateik Babbar, who now has become much closer to MS Dhoni, but never misses out to impress upon him Lava’s reliability and product superiority. The situations are extremely relatable and the banter is entertaining. We are hopeful that this leg of the campaign will equally receive an overwhelming response.”

     

  • New campaign captures how McDonald's has been an intrinsic part of consumers' lives in the last two decades

    McDonald’s unveils a thematic brand campaign on eve of completing 20 years

    By A Correspondent

     

    McDonald’s is celebrating its 20th year in India. To commemorate the occasion, the brand is all set to celebrate the milestone in style with the launch of a thematic brand campaign called, ‘A lot has changed. Nothing has changed’. The campaign focuses on the brand by chronicling a lifecycle of a couple with McDonald’s over the years in India through this TVC. The new TVC will take viewers through McDonald’s journey in the emerging QSR industry established in 1996 in India and how it has transitioned to stay relevant with its presence of over 400+ restaurants across India.

     

    Speaking on the campaign, Kedar Teny, Director Marketing and Digital, McDonald’s said: “We are extremely excited and proud as we celebrate the completion of our 20 years landmark in India. McDonald’s through its marketing communication has always strived to create differentiation and strike a chord with its ever evolving consumers and their needs. While creating the ‘A lot has changed. Nothing has changed’ brand campaign, we were inspired by real-life experiences between a beautiful and steady relationship, there are some things that haven’t changed when it comes to McDonald’s and its consumers. The fight over the last fries, the feeling of mayo oozing out of the burger while taking a bite, the ‘softy’ moustache, taking pictures with Ronald McDonald, both, as a child and as an adult – some moments remain the same no matter what. The campaign takes this same paradoxical proposition forward, through the story of a couple, who have seen some of their most important life-changing moments at McDonald’s.”

     

    The campaign is conceptualised by Leo Burnett India and the film is directed by Ram Madhvani of Equinox Films. Speaking about the ad, RajDeepak Das, Chief Creative Officer, Leo Burnett, South Asia said, “It has been sheer joy partnering with an iconic brand like McDonald’s for over half its journey in the country. While executing the campaign, we tried recreating the details from the past 20 years for the story to come alive – right from the staff’s uniforms, the events that happened around the time, the whole hog. With Ram’s impeccable direction, I think this is film-making at its best.”

     

  • TVC underscores that Bavistin is zaroori for swasth farming

    Crystal unveils TVC on fungicide brand – Bavistin

    By A Correspondent

     

    Crystal Crop Protection Pvt Ltd launched a TV commercial on its popular fungicide – Bavistin. The main message of the TVC is it that Bavistin is a zaroori (essential) product for all farmers if they want to keep their crop “swasth, and hara- bhara”(healthy).

     

    Launching the TVC, Ankur Aggarwal, MD, Crystal Group, said, “We are happy to launch this TV commercial. It will enhance Crystal’s visibility as a brand leader.  The aim is to provide farmers revolutionary solutions for crop protection and yield enhancement. It underscores the fact that though there are many brands in the market, Bavistin is what the farmer picks up because of its quality. It portrays Bavistin as a trusted crop-protecting, yield-enhancing, portent fungicide, that alone can bring farmers true khush-hali. With this commercial, Crystal aims to improve product awareness and provide farmers integrated solutions for crop protection.”

     

  • The agency, which is now part of the WPP group's Y&R network, boasts of many firsts including the country's first teaser campaign as well as the first five-second ad

    Everest celebrates 70 years

    By A Correspondent

     

    Leading advertising agency Everest Brand Solutions is celebrating its seventieth anniversary. The agency, which is now part of the WPP group’s Y&R network, boasts of many firsts including the country’s first teaser campaign as well as the first five-second ad. Its roster of clients include Parle, Tata Housing, Sab TV, Volini, Bombay Chemical, DS Group (Catch Spices) and Borosil amongst others

     

    Said Dhunji S Wadia, Group President, Rediffusion Y& R who joined the Y&R network in India to helm Everest before taking on the larger group role: “To work with the secondmost experienced agency in the country is an unparalleled honour. No other agency would have the width of relationships and the depth of knowledge. Yet remaining humble in its dealings despite the accolades it has received in every award forum both locally and internationally. For me personally, it is an honour to be at the helm of this institution.”

     

     

    Rahul Jauhari
    Dhunji S. Wadia

    Added Rahul Jauhari, Group Chief Creative officer, Rediffusion Y&R: “Everest has been the finest, warmest and most memorable stint of my career. It has rich legacy of big ideas and big brands. And over the years it has been home to some of the finest people in the industry. Everest does not brag about its credentials or its work. It has rather focused on partnering its clients in every sense of the word. I think that’s probably the one reason we have client associations that are older than most of the agencies in this country. For me, it’s been nothing short of a privilege.”

     

  • He will report to Saurabh Varma, Chief Executive Officer, Leo Burnett, South Asia

    Indigo Consulting brings in Rajesh Ghatge as CEO

    By A Correspondent

     

    Rajesh Ghatge

    Indigo Consulting has brought on board Rajesh Ghatge as Chief Executive Officer. In his new mandate, Ghatge will lead the 300-plus employees across Indigo Consulting and Indigo iStrat. He will report to Saurabh Varma, Chief Executive Officer, Leo Burnett, South Asia, and will be based out of the Mumbai office.

     

    Welcoming Ghatge on board the Leo Burnett Group, Varma said: “Indigo is already one of the largest full-service digital agencies in the business, with a reputation for using technology and intelligence to solve business problems. We wanted a leader who can create a new curve for a team of 300 plus Indigo employees; Rajesh brings with him the energy, the passion and the drive to create a new destiny for Indigo Consulting. My brief to him is to make us the most respected digital agency in the country, bar none.”

     

    Speaking about his new role at Indigo Consulting, Ghatge said, “Driving effective consumer engagement on omnipresent digital touch-points is a function of technology, content, analytics and the ability to execute flawlessly in an ‘always on’ mode. Using data and platforms to create impactful and relevant experiences has been my ongoing work. Indigo Consulting, built on a deep foundation of technology has emerged as a leading digital agency. I am excited at the prospect of working with a team of passionate strategy, technology and creative champions at Indigo Consulting to grow the agency into the future and leverage ‘digital’ comprehensively for brands and businesses.”

     

  • Ropes in Bollywood star – Akshay Kumar as its official brand ambassador exemplifying brand’s philosophy – ‘Desh ki mitti se bani tile se desh ko banate hain

    Kajaria Ceramics celebrates spirit of India in latest campaign

    By A Correspondent

     

    Kajaria Ceramics launched a brand campaign with Bollywood actor Akshay Kumar. The actor will also be associated with Kajaria as its official brand ambassador and will be seen starring in Kajaria’s upcoming advertising and print campaigns.

     

    Speaking on the launch of the TVC campaign and Akshay Kumar’s association with the brand, Rishi Kajaria – Joint Managing Director, Kajaria Ceramics said, “Our new TVC campaign is a reflection our brand philosophy– Desh ki mitti se bani tile se desh ko banate hain”and brings forth our commitment to serve the nation. We hope that this film touches the heart of every Indian all over the world. Akshay fit the image perfectly well.  We are extremely thrilled to have him on-board and we are confident that this partnership will be mutually rewarding and we look forward to a journey together.”

     

    The campaign will unfold with a 360-degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV.