MxMIndia

Category: MARKETING

  • This campaign also seeks to position Patanjali Atta Noodles as healthier and tastier noodles free from the worry of toxic additives

    DDB crafts new campaign for Patanjali Atta Noodles

    By A Correspondent

     

    DDB Mudra North and Patanjali Ayurveda have launched a fun themed, jingle based TVC led advertising campaign to promote Patanjali Ayurveda’s atta noodles.

     

    With the launch of healthy atta noodles, Patanjali wants to highlight the benefits of atta noodles with tasty masala (natural) and trust of Patanjali Ayurvedic legacy. This campaign also seeks to position Patanjali Atta Noodles as healthier and tastier noodles free from the worry of toxic additives.

     

    Exploring this unique proposition, DDB Mudra North crafted a catchy jingle based ad campaign showcasing the Atta noodles being enjoyed by the entire family, cutting across all age groups and preferences. The catchy jingle ‘Iss noodle mein kya hai?’ brings out the healthy attributes of the product. The ad closes with the punchline ‘Jhatpat Banao, Befikar Khao’ and with the promise of ‘Prakriti ka Aashirwad’ (Goodness of Nature)

     

    The pan-India campaign is led by television followed by radio. The main executional aim of the ad campaign was to capture a musical montage of kids, families, health conscious people enjoying Patanjali Atta Noodles without any worries, eating together and enjoying quality family time.

     

    Rakesh Sharma, VP – Marketing, Patanjali Ayurveda said, “With the burgeoning demand of fast food, we, at Patanjali Ayurveda, saw a clear need to provide a healthy, toxic free product in the noodles category. Patanjali’s promise of providing Healthy Goodness echoes in the launch of the Atta Noodles and we are truly thankful to have the creative driving force of DDB Mudra North for this.”

     

    Sambit Mohanty

    Quoting on the campaign, Sambit Mohanty, Creative Head, DDB Mudra North said, “When you have Patanjali Atta Noodles you have the assurance of wholesome goodness & health. That’s how we devised a catchy jingle of ‘Is noodle mein kya hai, kya hai!’ – to underline the fact that our Noodles have no harmful additives or anything of that sort.”

     

  • WATConsult creates Ab Meri Baari campaign for Kotak Life Insurance

    Kotak Life puts the focus on retirement with ‘Ab Meri Baari’

    By A Correspondent

     

    Kotak Life Insurance has rolled out a new digital campaign, ‘Ab Meri Baari’ for their latest Active Retirement plan. It has launched with an inspiring digital video commercial that speaks about the life of a layman and his dreams. The campaign is conceptualized by WATConsult, the full service digital agency from the Dentsu Aegis Network.

     

    The video starts with a college going boy convincing his mother to let him go on a bike trip to Ladakh. The mother doesn’t allow as she believes that the trip will ruin his studies and ultimately career. The boy has to give up on his passion for completing the classic life goals of a common man: education, career, marriage etc. However, the video ends on a happy note when it shows how the boy follows his passion after retirement by going on that bike trip. The message, in turn, enforcing the active retirement plan by Kotak Life Insurance.

     

    Elizabeth Venkataraman

    Elizabeth Venkataraman, Executive Vice-President & Head- Marketing, Kotak Mahindra Old Mutual Life Insurance Limited (KLI) said, “Through our #AbMeriBaari digital campaign, we want to motivate people to start planning early (35-40 years) for retirement. This will help ensure a better retirement corpus for individuals. Interests and passion are not tied to age as they once were. There is a growing focus on fitness and as a result people look and behave young and need money to fund that.  With technology and social media being as accessible to the ‘retired and retiring’ generation as it is to the youngsters, there is immense scope to connect with the audience online. We believe this video will connect with our audiences across the chosen platforms.”

     

    Rajiv Dingra

    Commenting on the campaign, Rajiv Dingra, Founder and CEO, WATConsult said, “Life after retirement is an important topic yet handled with a laidback attitude. With ‘Ab Meri Baari’ campaign we target those who aren’t following their passion due to the responsibility of earning livelihood. The campaign starting with a DVC (digital video commercial) is followed by a complete digital promotion with contests, social posts etc. We are sure to drive conversation around active retirement with the campaign.”

     

  • He will drive drive the philosophy of 'Sada Sexy Raho' further

    Ranveer Singh appointed brand ambassador of Set Wet deos

    By A Correspondent

     

    Marico has announced Bollywood heartthrob, Ranveer Singh as the new face and brand ambassador of Set Wet deodorants.   Set Wet, a brand synonymous with hair gels in India, had undergone a successful repositioning last year with the Sada Sexy Raho campaign. Following the success of the initiative, Marico has announced the signing of Ranveer Singh as the brand ambassador for the Set Wet deodorant portfolio who will now further drive the philosophy of ‘Sada Sexy Raho’.

     

    Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said, “We are delighted to have Ranveer Singh as the face of our Set Wet range of deodorant range.

     

    Apart from being probably the most popular star in the brand target consumer, Ranveer also happens to live the brand philosophy of Sada Sexy Raho. Brand Set Wet extolls young men to give up inhibitions & let their charm & passion show in everything they do – a philosophy Ranveer himself lives by. I think Ranveer & Set Wet are a potent mix with which we can create magic.”

     

  • Elephant Design founder-director Ashwini Deshpande on how even a much-loved brand can move up in trustworthiness with redesign

    How Redesign can work for legacy brands!

     

    By Ashwini Deshpande

     

    Most often, we give less-than-due credit to iconic Indian brands. And there are quite a few, in every category of the FMCG sector. Tata Salt, Thums up, Parle G, Santoor, Good Knight, Britannia Marie Gold, Bisleri, Saffola, Real – the list goes on and on.

     

    These brands have a large market share. In most cases, they have remained in a leadership position despite the entry of competing international brands and changing consumer preferences. These brands can, therefore, be called ‘legacy brands’. They have managed to have loyal consumers for a sustained period; they are a part of their users’ lives, and they are irreplaceable for those who opt for them.

     

     

    Some Rebranding Challeng

    1. While Lacto Calamine had established credence with the woman who equated beauty with simplicity, it was time to ladder up to a larger and aspirational space; It was time to connect with a ‘self-assured’ woman who makes informed decisions. The brand needed alignment with the new positioning, without losing its core of simplicity. The challenge for Elephant was to create packaging that carried forward the simplicity from the past, but also looked believable as an advanced skincare solutions expert with a growing portfolio.

     

    2. Chandrika has been a trusted Ayurvedic soap for generations in India. The brand needed to reach out to a younger audience, while staying true to Ayurveda as its core story. Here, the challenge was multi-fold. Ayurveda was not associated with a contemporary lifestyle. And, as a concept, has been dogged by several misconceptions, one of them being slower efficacy. ‘Active Ayurveda’ as a proposition, resolved some of these issues. Ingredients like neem, lemon oil, patchouli oil etc were showcased to help demystify Ayurveda. Colours were changed to a fresher, more natural palette.

     

    3. Tata Salt, an undisputed leader and pioneer in the category, was ready for change as the brand needed to align with the progressive homemaker. We set out to solve two major challenges. One was to take up the position of being a ‘friendly’ expert, and another was to shake off the ‘me-too’ players who had completely emulated all the codes of Tata Salt packaging over years. First, the typography of the word ‘salt’ was humanised to add a layer of warmth to the trusted Tata logo. To reiterate confidence of the leader, images of food, people and such were removed from the earlier packaging, and a fresh outlook of a modern lifestyle was depicted through visuals of a modern kitchen setting. The colour palette was made more vibrant, but in alignment with its earlier portfolio. Graphics and mnemonics were designed to communicate relevant benefits in a clean and contemporary manner. This has clearly been very well accepted, as is evident from the market success as well as rankings of a recent survey of Most Trusted Brands, where Tata Salt has gone from No 16 to No 2.

     

    Legacy brands tend to set the standards in the marketplace. They are the very benchmarks for quality because of their emotive communication, for the rich history they continue to build on and, more importantly, for the way they keep up with emerging consumer expectations. Well before “we broke the internet” became a thing, a chant among marketers, these brands invoked conversations and active consumer voices. Their stories become folklore in the world of advertising and marketing.

     

    What is rarely discussed, however, is the way these legacy brands transform their visual identity to align with young, progressive Indians and their high-lifestyle aspirations today. So how do they manage this alignment? How often do they change, and to what extent or degree?

     

    Packaging is the first moment of truth for any FMCG brand, and the transformation or alignment basically starts with visual identity and packaging change. It is a huge responsibility when legacy brands like Good Knight or Wagh Bakri tea ask us to redesign their brands’ packaging experience, so that they stay relevant to their existing and intended audience. In such cases, the migration needs to be evolutionary, perceptible and must conform to their leadership status. And then there are the legacy brands like Chandrika or Lacto Calamine, that need to transform themselves, either to get back in the reckoning or reach a completely new audience altogether, without alienating their loyalists.

     

    Packaging is the most crucial link of closing the loop between maintaining legacy and getting a new conversion going. However short, packaging lives its moment of glory. Great packaging design makes that moment meaningful and relevant to the consumer. It is very exciting to know that you might be reaching a billion hands if you do it right. Or you may just get discarded if the evolution is not based on relevant insights. The approach to packaging design is, therefore, always viewed through several lenses: That of users, of shoppers, of non-buyers, of trends, of technology and so on. Most importantly, discovering and defining what kind of dialogue the brand needs to have at that point in its existence, becomes the pivotal clause. A client once told me we must believe that every square millimeter on the pack can do the job of a billboard. How true!

     

    Whether you decide to add a message, icon, colour or image on every available surface, or you decide to leave breathing space, you land up communicating something one way or another. So one has to be extremely careful about adding or removing elements. Because what matters is the story you are telling.

     

    Great design aims to delight the user ahead of expectations. If we use a simple tool of three questions that need to be answered by packaging design — Who am I? What do I do? And how do I do it? — we are mostly home in terms of communication. We notice elements of packaging in the following order: Colour, shape, Illustration/ picture/ texture, and words. These really are the semiotic principles for designing any visual expression. We use these for adding sensorial layers to the basic communication.

     

    While on the one hand, the quest is to get more legacy brands to stay relevant, on the other it is to help more start-up brands like Paper Boat establish a legacy. Indeed, it gives you an amazing rush when you see carefully-crafted packaging find its rightful place – in the shopper’s basket!

     

    Ashwini Deshpande is an author and co-founder/Director of Elephant, a leading multidisciplinary design consultancy with offices in India and Singapore. A part of this article first appeared in dna of brands dated

     

  • The TVC is in Hindi and translated in other regional languages such as Tamil, Telugu and Kannada to strengthen brand awareness

    FreeCharge Launches ‘#ReverseTheCharge’ Campaign

    By A Correspondent

     

    FreeCharge has unveiled its new brand campaign called ‘#ReverseTheCharge’. As part of the larger campaign, the new TVC re-in forces the brand’s connect with the youth and builds a stronger brand connect. The new campaign explores the youth-parent relationship with a twist by adding a flavour of role reversal. The youth is portrayed as more responsible and helping parents understand the new-age ‘fizool kharchi’ following a pattern from the earlier TVC ‘Recharge Nahi FreeCharge’ where parents were blaming the youth for fizool Kharchi. The ‘#ReverseTheCharge’ campaign is targeted at the urban youth living in top metros.

     

    The TVC is in Hindi and translated in other regional languages such as Tamil, Telugu and Kannada to strengthen brand awareness and recall and penetrate deeper into the Indian market to attract new users on board.

     

    The pan India TVC campaign will cover 30+ channels on national television spanning major GEC’s and English channels. The campaign will leverage both offline (TV, Radio) and online (Paid Digital, Newsletters, Notifications, Social Media) platforms to reach out to the target audience.

     

    Talking about the new TVC, ‘#ReverseTheCharge’, Ashish Virmani, Head, Marketing, FreeCharge, said, “FreeCharge as a brand understands youth and their needs deeply. With FreeCharge, they just don’t recharge but in a way FreeCharge helps them solve their problems smartly. With this campaign, the youth has evolved to the point where they can charge their parents for being spendthrift. This campaign will be an integrated marketing plan leveraging TV, digital and radio primarily and aims to build the already strong appeal for the brand.”

     

    Created by Lowe Lintas, ‘#ReverseTheCharge’ campaign resonates with the youth of today who are more tech-savvy and know how to best use the online platform. The campaign name reflects FreeCharge’s aim to reduce users’ time and money wasted in offline transactions.

     

    ‘#ReverseTheCharge’ TVC Campaign is an extension of FreeCharge’s overall brand goal of driving the shift from offline to online transactions across the country and get existing users to transact more and more online. The new TVC is focused on building excitement and anticipation amongst the youth audience in a quirky manner, driving conversations around encouraging smarter ways to pay and recharge while getting rewarded.

     

    Talking about the campaign, Arun Iyer, CCO, Lowe Lintas, says, “For the launch phase of the campaign, we had established Freecharge as a brand that frees young people of various money-related charges placed on them by their parents. In this phase, we thought we’d flip the dynamics of this relationship. The young Freecharge user is a step ahead of the game and knows how to save so well, that in addition to freeing himself/herself of all charges of being spendthrift, he/she can now in fact, go ahead and place the same charge on his/her parents.”

     

  • Appointed by the MMA for their leadership and visionary approach to the mobile medium, the MMA India Board is led by Chairman D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd

    D Shivakumar to Chair MMA India Board

    By A Correspondent

     

    D Shivakumar

    The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, announced the appointment of the first MMA India Board of Directors, which includes 12 industry stalwarts, across the marketing, technology and advertising spectrum. The newly appointed board in their first board meeting set up an ambitious agenda to enable marketers to better understand and adapt to the evolving mobile environment in India with regards to advertising and commerce.

     

    Appointed by the MMA for their leadership and visionary approach to the mobile medium, the MMA India Board is led by Chairman D Shivakumar, Chairman & CEO, PepsiCo India Holdings Pvt. Ltd.

     

    The other board members include:

    • Ajit Mohan, President, Novi Digital Entertainment Pvt. Ltd
    • Amarjit Singh Batra, CEO, OLX South Asia
    • Amrit Thomas, Chief Marketing Officer, United Spirits Limited
    • CVL Srinivas, CEO South Asia, GroupM
    • Kirthiga Reddy, MD, Facebook India
    • Prasun Basu, MD South Asia, Millward Brown
    • Priya Nair, Executive Director – Home Care, Hindustan Unilever Limited
    • Rohit Dadwal, MD, Mobile Marketing Association Asia Pacific Ltd
    • Senthil Kumar, Chief Creative Officer, J. Walter Thompson
    • Shireesh Joshi, Head – Strategic Marketing, Godrej Group
    • Vijay Shekhar Sharma, Founder & CEO, One97 Communications & Paytm

     

    Speaking on the appointment of the new board, Chairman D Shivakumar commented, “The Indian market is brimming with great opportunities for Mobile media and marketing. The MMA India Board of Directors brings together some of the best practitioners and  minds in marketing, advertising and media, and our collective experience and expertise will hopefully propel the market to quickly adopt mobile marketing as a mainstream medium.” He further added, “Our board members have identified key areas where our immediate focus in needed. These initiatives will facilitate sharing insights, create industry benchmarks and guidelines that will help marketers leverage mobile as core to their business and marketing strategies.”

     

    “Mobile continues to push India marketers to re-think the way they approach marketing and use data and technology to engage with consumers. The conversation has shifted towards how we can build capabilities and further help the ecosystem to leverage mobile,” said Rohit Dadwal, Managing Director for MMA APAC. “I’m confident that under the guidance of the new Board, our members will be able to leverage the MMA’s resources and network to accelerate mobile marketing in India. The Board of Directors will be instrumental in shaping the future of the industry and developing the MMA and its initiatives. I look forward to working with them to drive the growth of our industry.”

     

    The MMA board members have commenced work on key initiatives that are focused on Research, Measurement and Education to help marketers understand consumer behavior and usage of data and non-data mobile users and capabilities across Voice, Text and Data. Studies will help evaluate and analyze traffic sources, path to purchase, creative campaign evaluation, mobile content, and mobile commerce. These initiatives will help in demystifying mobile marketing by cultivating inspiration, building capabilities for success and demonstrating impact thus supporting the growth of mobile as an indispensable part of the marketing mix.

     

     

     

  • Announces popular Bollywood actress & Celebrity Master Mom Sonali Bendre as brand ambassador

    Scarecrow says ‘Food Mein Daalo Magic’ for FunFoods

    By A Correspondent

     

    Dr.Oetker has launchedits first ever advertising campaign for their brand FunFoodsand announced Bollywood actress and celebritymom, Sonali Bendreas the brand ambassador. Bringing to life FunFoods proposition of ‘Food Mein Daalo Magic, the TVCs bring alive the brand’s philosophy of adding ‘fun and taste’ to daily menu options,making it exciting for the entire family to consume. The ad-campaign introducesthe magic that consumerscan add to their food with FunFoodsMayonnaise in a quick& convenient manner,inspiring them to experiment with their culinary skills every time they step in the kitchen.

     

    Speaking about the launch, Oliver Mirza, Managing Director & CEO, Dr. Oetker India, said, “AtDr. Oetker, it is our constant endeavour to introduce western flavours and cuisines to consumers across the country. We are thrilled to announce Sonali Bendre as brand ambassador for FunFoods and launch the first ever ad campaign ‘Food Mein Daalo Magic’. Sonali is a perfect fit for the brand as she epitomizes our brand ethos andwe believe that the consumers will relate with her as she is a new age mother and also a career oriented woman. She understands the lack of quick appetizing food choices in daily life and knows that these are common across households in India. With our foray into advertising, we aim to enlarge the consumer base to include those who enjoy western taste in their foodbut struggle making it at home as they do not have the rightingredients i.e. western sauces and spreads. We are confident that the 360 degree campaign will make consumers aware of these western sauces & spreads from FunFoodsthereby increasing the overall market itself.”

     

    Conceptualized and developed by Scarecrow Communications, the advertising campaign demonstrates the brand’s uniqueness in driving an emotional connect with today’s new age-women, smart mothers, homemakers and working professionals who are constantly struggling to motivate their kids and families to eat homemade food. The ad campaign addresses the daily dilemma of “how to make everyday food tasty?”

     

    The PAN India campaign consists of three television commercials and each talk about a different Mayonnaise variant namely, Veg, Tandoori and Burger. The adcampaign will be supported by an extensive 360 degree marketing approachincluding OOH, digital, print and social media engagement. Consumer outreach shall include usage awareness through recipe brochures, recipes videos both on TV as well as YouTube and on-ground activation through consumer exhibitions.

     

    Arunava (Joy) Sengupta, Founder Director Scarecrow Communications said, “It was an exciting brief, for FunFoods first ever campaign. The challenge was to make mayonnaise, not only an integral part of our daily food habit but also to highlight the huge potential it offers to today’s woman in whip up exciting food for her family every day. We used the creative device of various foreign chefs appearing in the kitchen to share their secret ingredient i.e. FunFoods Mayonnaise with the mother to help her transform the normal burger, roti and sandwichinto something magical. Sonali Bendre was strategically chosen as the brand ambassador as she represents the contemporary woman and will help the brand cut through the clutter”

     

  • Indic language support for both browse and post ad options to increase accessibility

    Quikr can now be accessed in 7 different languages

    By A Correspondent

     

    Quikr has announced the launch of vernacular language support for consumers accessing Quikr’s platform. Tailored to break the language barrier for India’s diverse population, Quikr allows consumers to choose from seven different languages– Hindi, Tamil, Telugu, Kannada, Malayalam, Gujarati and Marathi to browse as well as post ads in.

     

    This new feature allows consumers to browse, search, post ads and interact with buyers and sellers in their language of choice allowing a large number of non-English speaking consumers in India that have thus far been unable to transact online. Quikr has leveraged various technologies to also ensure there is no delay in rendering ads in any of the available languages on the platform.

     

    Talking about the need for local language support, Pranay Chulet, Founder and CEO, Quikr said, “We are a made in India business that has always focused on what the Indian consumer needs. With Indian internet expanding beyond air-conditioned offices and homes and into the streets of the country, local languages are definitely the next frontier for us. I strongly believe that language should no longer be a barrier for people seeking to transact online and am super excited about the strong response our verticals such as QuikrC2C and QuikrJobs have already received in local languages.”

     

    Anurag Saran, Chief Product Officer, Quikr said that, “Using technology to empower our consumers has always been at the heart of our innovations. 88 per cent of India’s population is non-English speaking. By enabling them to communicate, create and consume content in their preferred languages, we are working towards making our platform a more inclusive online classifieds marketplace.”

     

    Quikr will continue to work on adding more languages to the platform and has been a pioneer for several other innovations in the online classifieds space.

     

  • The campaign is being promoted via social media platforms including Facebook, Twitter and Instagram

    Mindshare and FoxyMoron unveil campaign for Moto 360

    By A Correspondent

     

    Motorola’s new digital campaign #MotoGraph360, launched for its smartwatch Moto 360 (2nd Gen) highlights the exquisite features of the watch in the form of five different stories. Conceptualized by Motorola’s digital marketing agency Mindshare in partnership with FoxyMoron for digital creative duties, the campaign has been brought to life by using cinemagraphs that are essentially a fusion of living photography and video where just one or two elements are in motion. The stories involve five influencers from different walks of life to capture the Moto 360 (2nd Gen) in their daily routine while showcasing the different features of the watch. The campaign is being promoted via social media platforms including Facebook, Twitter and Instagram.

     

    Speaking about the campaign, Rachna Lather, Marketing Head, Motorola India said, “With the launch of Moto 360 2nd Gen, we wanted to give our customers the ‘power to choose a watch that makes time’ for them. It does so by freeing them from constant notifications and disturbances and pay attention to what really matters in life i.e., their passions and relationships. Our agencies, Mindshare and FoxyMoron suggested an interesting way that could depict the usage of the watch in our target buyers’ lives. The result was motographs 360, a beautiful collection of 5 stories told via cinemagraphs that bring out the features of the smartwatch and passions of those involved. We’ve been using innovative tools and campaigns to reach out to our customers and are glad to be the 1st brand in India to use this innovative technology.”

     

    Vinod Thadani, Chief Digital Officer, Mindshare said, “We at Mindshare thrive on exploring innovative ways of keeping our consumers engaged. In the limited attention span of consumers on social media today, the best way to break clutter is a disruptive format innovation. So we didn’t adopt trends but set the trend in true Motorola style. Cinemagraphs allowed us to capture the essence of Moto 360 watch and showcase the wide range of features it has to offer. Through the #MotoGraphs 360 campaign, our aim is to break the clutter and emphasize on what is really important to the consumers. The results seen are in keeping with the theme ‘Watch that makes time for you’ and make for a beautiful launch for the Moto 360 (2nd Gen).”

     

    Pratik Gupta, Co-founder, FoxyMoron said, “Brands today are constantly looking out for content that would halt your thumb from scrolling down your news feed. And I think cinemagraphs has that power to do so.  From mesmerizing movements to compelling contexts, it has brought a creative edge to visual storytelling. While globally it has been around for quite some time, this intriguing piece of content will become the next phenomenon in India.”

     

  • Iba, India's first halal cosmetics, needed to communicate their point of difference from all the other cosmetic brands in the market

    Cut The Crap unveils radio campaign for Iba halal care products

    By A Correspondent

     

    CTC has executed an extensive radio campaign for Iba. The campaign is titled ‘Beauty Products Ke Dirty Secrets’.

     

    Iba, India’s first halal cosmetics, needed to communicate their point of difference from all the other cosmetic brands in the market. Iba has the widest range of halal cosmetic products in the world that are distinct from the rest of the cosmetics in that they do not contain animal ingredients, alcohol and other harmful chemicals like sulfates, phosphates and bleaches.

     

    Radio was chosen as the medium of choice to convey the brand characteristics in an engaging manner. The creative strategy here is to drive home the negatives through products in which theymatters the most. For example the presence of animal ingredients is most negative in case of lipsticks where the industry uses pig fat while iba does not.

     

    The campaign comprises of 4 spots and consumer engagement through RJ interactions. Each of the radio spots chooses a different negative aspect through a product or category that best amplifies the aspect. The radio spots end with a simple brand assurance from Iba: ‘No secrets’.

     

    In the RJ interactions during the campaign period people were encouraged to call in and talk about negative side effects of any cosmetic product that they may have suffered from. Hundreds of people reported such incidents that were aired live. All such conversations were branded and carried the brand message. These ‘negative endorsements’ created a perfect atmosphere for Iba to educate on the positive aspects of halal cosmetics.

     

    The ‘Dirty Secrets’ campaign was first tested in Baroda in October/November 2015. Buoyed by the response the campaign is being rolled out in other cities.

     

  • It is sung by noted singer Divya Kumar along with Jaspreet Singh Kohli

    Scarecrow renders a motivational anthem for U.P. Warriors

    By A Correspondent

     

    Scarecrow Communications, Mumbai has scripted a motivational anthem for U.P. Warriors, one of the teams competing in India’s first Pro Wrestling League.

     

    It is sung by noted singer Divya Kumar along with Jaspreet Singh Kohli.

     

    Wrestling has been popular in India since ages and has been considered the game of power, strength and tactics. In the past, be it IPL, IBL, Pro Kabaddi League, ISL, every league has made that particular sport popular in India. Pro Wrestling League is also a similar attempt to make wrestling popular in India.

     

    The anthem combines the pulse of Uttar Pradesh along with the aggression of wrestling. There are total 6 teams in the tournament – Punjab, Haryana, Delhi, U.P., Bangalore and Mumbai.

     

    The tournament has begun from from 10th December and will end on 27th December. There are separate categories for males and females in different weights.

     

    Regarding the anthem, Manish Bhatt, Founder Director, Scarecrow Communications said – “Creating an anthem for U.P. Warriors was an honour for us. We wanted to create an anthem that that will motivate the U.P. Warriors team and its fans and followers. At Scarecrow, we have always had a special affinity towards the audio medium, which reflects in our work and also the accolades we have received over the past few years.”

     

  • It enables users to enjoy a holistic customer experience – seamless login, intuitive and customised interface for post-paid/prepaid and non-Vodafone customers

    Zumi Army arrives to popularise ‘MyVodafone App’

    By A Correspondent

     

    India’s popular TV entertainment property, the IPL is still some months away but a character that’s familiar with the sport and has its origins there, has arrived much ahead of it this year. ZooZoos, or the Zumi Army is back again to woo the audience of the latest offering from Vodafone – MyVodafone App.

     

    Developed on a state-of-the-art platform with intuitive and customised interface, the MyVodafone App provides a personalized experience to postpaid and prepaid customers as well as non-Vodafone customers. The app enables a customer to see his/her usage, plan details, pay bills, buy recharges and bonus cards, get best offers, access their M-Pesa account, recharge/pay bills for friends and family and so much more, giving him/her the power to manage their Vodafone number with their fingertips!

     

    The new television campaign will be supported by rich presence on social media, prominent and a series of on-ground activations will communicate the app’s various features and benefits.

     

    Speaking about the feature rich MyVodafone App, Kavita Nair – National Head – Retail and Digital, Vodafone India said, “Customers are gaining comfort with apps and are using them to shop, subscribe to services and access news/information. Keeping these evolving needs of customers in mind, the MyVodafone App is designed to provide them at their fingertips, a personalised interface of everything that is Vodafone. From accessing their services to managing their accounts or transacting or even getting their problems resolved, the app is a manifestation of Vodafone, on the smartphone.”

     

    Speaking about the theme of this marketing campaign, Siddharth Banerjee, National Head – Brand Communication & Insights, Vodafone India, said “The new MyVodafone App campaign aims at citing feature-led benefits of adopting and using the app, thereby driving home the key point that one can avail of Vodafone services, now on one’s phone. Accordingly a 360 campaign has been designed that clearly establishes MyVodafone App as a one-stop shop for all Vodafone related services. The much loved Zumi army will engage with customers through different mediums, showcasing key features of the all new MyVodafone App.”

     

    The MyVodafone App is available to all Android users and is free to download from Google Play. The app will be made available for other user interphases sequentially.