MxMIndia

Category: MARKETING

  • Spykar’s fashion range includes jeanswear, shirts, t-shirts and youth accessories like perfume and eyewear

    Spykar hands over creative duties to Scarecrow

    By A Correspondent

     

    Following a multi-agency pitch process, the Mumbai office of Scarecrow Communications has been awarded the creative duties for Spykar – the cult jeanswear brand of India.

     

    Spykar’s fashion range includes jeanswear, shirts, t-shirts and youth accessories like perfume and eyewear.

     

    Its products are available at over 900 MBOs across the country. Plus, Spykar Jeans currently has 206 Exclusive Brand Outlets all over India.

    Confirming this development, Sanjay Vakharia, COO, Spykar, said, “Spykar is a brand that is not just synonymous with jeanswear, but is also a voice that resonates with the youth, their dreams and aspirations. By breaking the confines and consistently expanding the horizon, the brand strives to evolve each day with the ever-evolving youth and their fashion needs. Keeping the pace with the fashion dynamics of today, the brand, at every point, epitomises global fashion and is considered as a beacon of effortless style. We partnered with Scarecrow because we found the same passion running in their bloodstreams as in ours. We found the team to be very cued in with the needs and aspirations of the youth of the country and were very sincere in their approach.”

    Manish Bhatt, Founder Director, Scarecrow, added, “Spykar is a truly cult brand among the Indian youth. It can be called the MTV of apparel or the Harley of fashion world. Spykar being a youth heartthrob, it is not only aspirational for a young agency like Scarecrow, but also aspirational for the relatively younger talent at Scarecrow, to work on. After meeting Sanjay and his able team who intuitively understand the pulse of the Indian youth, I am pretty sure that, together we will be able to take this only Indian youth brand to even greater heights and also make the brand stay ever-relevant to the youth.”

     

  • In India, Lay’s MAXX will be available in two exciting flavours-Macho Chilli and Sizzling Barbeque

    Lay’s MAXX arrives in India with two new flavours

    By A Correspondent

     

    Lay’s MAXX has been launched in India which boasts a premium taste experience. The campaign for the launch highlights the MAXX crunch and MAXX taste attributes of the product. In India, Lay’s MAXX will be available in two exciting flavours-Macho Chilli and Sizzling Barbeque.

     

    The MAXX campaign is set in the Wild Wild West and showcases the quintessential cowboy showdown, with a MAXX twist to the plot. The showdown takes an ultimate turn when the hero whips out a MAXX pack, bites into the deeply ridged chip and ends the battle with the sonic boom that comes from crunching of the chip. The toughness of the cowboys, the intensity of a showdown, the ruggedness of the Wild West, the sonic boom and the crunch, they all mirror attributes of the new Lay’s MAXX chip. – a hard bite & extremely crunchy chip.

     

    Talking about Lay’s MAXX campaign, Rajiv Mathrani, Director & Category Marketing Head-Snacks, PepsiCo India said, “Lay’s has always brought in unique taste experiences for consumers and we are proud to unveil this campaign which brings yet another global favourite to India. MAXX is truly a global innovation with its deep ridges and crunch. The youth of today love hanging out with friends and trying out new experiences. We believe that our snacks portfolio talks to multiple snacking options in a day Lay’s MAXX is a perfect accompaniment to an evening with friends.”

     

    Sumati Singh, Executive Creative Director, JWT Delhi says “Our task was to launch the new product, Lay’s MAXX and we brought alive the attributes of Lay’s MAXX by using the classic western showdown. The toughness of the cowboys, the ruggedness of the wild west, the sonic boom and crunch, mirror the intensity of the chip.”

     

  • Bringing adventure to city life, Woodland taps into urban customers with its new ad film

    Woodland revisits proposition with ‘Urban’ ad film

    By A Correspondent

     

    Woodland has launched its new campaign as they shift their strategy to ‘Urban’. Woodland is best known as being an outdoor brand but now they want to bring the same philosophy of explorer to urban city life. The film has been directed by Hello Robot, a leading global visual design and ad production firm with offices in India and USA.

     

    The ad film revolves around two maverick motocross riders as they trail blaze their way across Los Angeles riding across everything, except for city streets. They go off road with their bikes and apply that freedom on the urban landscape.

     

    Amit Gupta, Director Hello Robot said, “It was a very challenging production on many levels, productions of this nature often take a year to put together and upto a million dollars in budget. We achieved this in a fraction of the money and time! Each location had to be vetted by our location manager then revisited by the stunt co-ordinator and director. Often due to safety reasons we were unable to use the locations and had to start the process from scratch.  We had to co-ordinate street closures in downtown LA and had police escorts through the filming. Some of the stunts performed were extremely dangerous and the stunt teams took days to ensure safety for all the riders. We had support from amongst the best in the business.”

     

    With a strong presence in LA; they can give access to celebrity Hollywood talent for direction of Indian ad films. With Indian brands growing to a global style appeal, such a level of quality in ad film making is seeing a growing demand. Hello Robot brings together the best of these two countries- the leading film making capitals of the world to put together cutting edge talent and creativity in ad films.

     

    Hello Robot also has the capability to produce ad films across myriad locations across India, Europe and USA. Theirs being a ‘collective’ approach brings together a blend of talent across technical experts and story tellers from across the world. It’s clear that having a base in two of the largest film-outputting regions of the world has its benefits for both their Indian and US clients.

     

  • As a sequel to its first campaign, the 2nd TVC of Dream series carries forward the intriguing story of the first campaign

    Honda undertakes Round 2 of marketing blitzkrieg for its motorcycles

    By A Correspondent

     

    Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has aired its second TVC campaign. With this campaign Honda is showcasing its new and exciting 2015 editions of Dream series motorcycles (CD 110 Dream, Dream Neo, Dream Yuga).

     

    As a sequel to its first campaign, the 2nd TVC of Dream series carries forward the intriguing story of the first campaign. Part II sees Akshay Kumar return with a bang in his triple role odyssey. The TVC portrays 2015 edition of Honda Dream Series as the natural extension for varied customer range – aspirational class, stylish youth or even the classy office goer.

     

    The campaign has been created by Dentsu Marcom. It will be on-air in 100 + channels across all genres till June end.

     

    Objective of the campaign:

    Despite weak sentiments in the 100-110cc motorcycle segment, Honda continues to gain momentum with its Dream series. The first campaign was successful in leading the consumers on higher level of awareness of the Brand’s multiple product portfolio in the segment under Dream series. The sequel is expected to take the desire of the customer to conviction of owning one.

     

    Brief:

    The brief was to create a campaign that attempts to consolidate Honda’s mass product offering under 2015 cosmetic upgrades of Dream Series motorcycles.

     

    The three distinctive propositions from a consumer point of view are:

    Dream Neo – Durable and Sturdy motorcycle

    Dream Yuga – Stylish offering in the 110cc stable

    CD Dream 110 – Value for money variant with an unmatched legacy of ‘CD’.

     

    Approach:

    The communication approach aimed at bringing together dream series for the consumer who has varied needs and motivations through the point view of the users.

    Honda’s brand ambassador Akshay Kumar was used to portray the varied customer range and to personify Dream Series motorcycles as an extension to rider’s image. It is an interesting case study that highlights the need and emotions of a customer that propels them to purchase a motorcycle.

     

    Film Descriptor:

    The film opens with the protagonist’s father (played by Akshay Kumar), who is sitting in a courtyard with an elderly man and a girl. The father is joined by his 3 sons or, the main protagonists (also played by Akshay Kumar) who arrive on their respective Honda motorcycles (Dream Yuga, Dream Neo and CD 110 Dream). The father approves of the girl to be his daughter-in-law but leaves it to her to decide who out of his three sons she would choose.

     

    The first protagonist deemed as ‘Durable and Sturdy’, is an amalgamation of style at the best possible deal. His motorcycle reflects the aspirational class in the tier-2 cities. The second protagonist or ‘the Stylish’, is a reflection of the young audience who likes to flaunt his cool lifestyle through the second Dream Series motorcycle. The third protagonist, is a middle aged office goer who understands the value of money and thus, desires classy motorcycle that is value for money.

     

    The plot unravels beautifully when girls’ father introduces his other two girls and these two look exactly like the girl present there earlier. Amused by the co-incidence of facing 3 identical brothers, one of the girls isn’t able to resist the opportunity and cracks a witty remark which leaves all the siblings in raptures. Finally the film concludes with a shot of the father getting a picture clicked with his sons, who are sitting on their respective bikes behind him with their partners as pillion.

     

    Company Spokesperson:

    “Honda’s Dream series in mass motorcycles has gained immense goodwill of over 10 lac customers in India and the new 2015 new edition of popular Dream series motorcycles is now available in market. Keeping in mind the diverse psychographics and demographics, the 2nd TVC creatively brings out the unique attributes of Dream series that are Damdaar, Samajdaar and Style ka Bhandaar through Akshay Kumar in his 3 avatars joined by their life partners complimenting the respective lifestyles. By doing so, we are emotionally connecting and reinforcing brand Honda to the customers of mass motorcycle segment,” said Yadvinder. S. Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd

     

     

    “The first ad for Dream Series featuring the three motorcycles started as a range ad. But with the success of the campaign we thought we will take it a step forward to show the journey of these three brands into the hearts of the consumers with newness. So we brought in three brides for the three grooms. The bride’s father at the end signs off with the same line we had last time ‘Teeno ek se badhkar ek’ and Akshay Kumar the father completes it by saying ‘par teeno ke ragon mein khoon toh ek hee hai’ which speaks of the Honda DNA. It was fun creating a sequel!,” said, Titus Upputuru, National Creative Director, Dentsu Marcom

     

  • The campaign serves as an invitation to the Indian consumers to express themselves in a genuine and authentic way

    For Ballantine’s, it’s about ‘Staying True’ through new positioning

    By A Correspondent

     

    Ballantine’s announced the launch of a new strategic brand positioning – ‘Stay True’ and an accompanying marketing campaign. Ballantine’s has associated with Gabriel Macht, famed actor from TV series ‘Suits’ for its new advertising campaign ‘Stay True, Leave an Impression’ targeted exclusively at India market.

     

    Conceptualised by Ballantine’s, the ‘Stay True, Leave an Impression’ campaign serves as an invitation to the Indian consumers to express themselves in a genuine and authentic way. Authenticity, self-belief and conviction are at the heart of this new campaign. The video-led campaign will be integrated across print, digital and outdoor media.

     

    The entire video film is about two worlds: the world of self-belief and staying true juxtaposed by a world of sycophants with shifting loyalties. The tension between these two worlds is what brings out the brand idea of leaving a mark by being yourself, of making it to the top on your own terms.

     

    The film does this through a depiction of a ‘day in the life of’ the corporate world – the charades, the fake smiles, the pretentious jokes and the ‘yes man-ship’ that plays out every day – as seen through the eyes of our protagonist during his journey through a typical corporate office.
    Commenting on Ballantine’s new campaign, Kartik Mohindra, Head – International Brands at Pernod Ricard India said, “George Ballantine stayed true and left an impression with the whiskies that he created. With this campaign, we want to continue his legacy by creating a platform that celebrates Ballantine’s and its founder’s intrinsic values. We hope to inspire people to have conviction to stay true to themselves, to follow their passions and to remain as genuine and authentic as they can be.”

     

    Sharing his thoughts about the campaign, Ajay Gahlaut, Executive Creative Director, Ogilvy & Mather, New Delhi said, “There are the movers and the shakers who are here today and gone tomorrow. Their allegiances are based on self-gain and change with changing winds. And then there are those few who quietly go about doing what they believe in, undeflected in purpose and unswayed by criticism. These are the ones who are remembered. They are the ones who leave an indelible mark on time. They are the ones who lead by example. This film is about them.”

     

  • #SAVELITTLESHELLY is launched as a hashtag in the social media

    Turtle Ltd. unveils unique #SAVELITTLESHELLY initiative

    By A Correspondent

     

    Turtle Limited launched #SAVELITTLESHELLY campaign to support its on-going efforts to conserve the endangered species of Turtles. This year, Turtle Limited has taken the campaign to a new height by not just celebrating the day, but the entire month announcing World Turtle Month Initiative and introducing little Shelly, the animated character through their newly launched #SAVELITTLESHELLY campaign.

     

    #SAVELITTLESHELLY is launched as a hashtag in social media as the story of Shelly, a baby turtle with a cute shell, making her journey from the nest to the sea, braving all dangers that come in the way. A unique animated social initiative, it is a 2 minute YouTube film broken down into four stages. At the end of each stage, viewers are asked to help Shelly complete the next leg of her journey by likes. Every new stage of the film was released only after a certain number of likes at the end of the previous stage. Curious viewers, eager to see Shelly’s journey, and gradually four stages of the film made it to the YouTube. Finally, on World Turtle Day, people were able to see the entire film and take pride in helping Shelly find her way and live on.

     

    Speaking on this campaign, Arjun Mukherjee, Creative Art Director, JWT, said “The entire idea was to raise awareness of the plight of the Turtles who are facing extinction in an interesting an engaging manner. So we wanted to give the people at large a hands on opportunity to save a turtle. The month long initiative saw the creation of a cute virtual turtle who can move a step forward towards survival only when one donates. While the actual donations went towards the conservation of Turtles and their environment, thousands of people logged in everyday to watch the journey of Shelly the Turtle and helped spread the word”.

     

    World Turtle Day, which was on 23rd of May is dedicated to the salvation of these marvellous creatures who have inhabited this planet for the last 200 million years. As they play a very crucial role in maintaining the ecological balance, we need to nurture them since the time the eggs are hatched till the turtles find their way to the sea.

     

    To build buzz around #SAVELITTLESHELLY campaign, the social media was flooded with interesting posts, ads and every Turtle shop in the country was speckled with posters that talked about the drive and the cause. Store merchandise were designed around Shelly and distributed to customers, who spread the word and drove the initiative both on social media platform and the personal front.

     

    Commenting on this initiative, Shitanshu Jhunjhunwala, Director, Turtle Limited said, “Turtles have been around for 200 million years, yet they are rapidly disappearing as a result of smuggling, the exotic food industry, habitat destruction, global warming and the cruel pet trade. Keeping in mind this sad state of turtle globally, we thought of launching a month long campaign instead of celebrating a single day to raise awareness to save turtles.”

     

  • Campaign connects to its audience with new message

    Den Snapdeal TV-Shop launches its first marketing campaign

    By A Correspondent

     

    DEN Snapdeal TV-Shop, a 50:50 joint venture between Snapdeal, one of India’s largest e-commerce portals and DEN, India’s leading cable television distribution network announced the launch of its first ever marketing campaign titled ‘Kal Ki Wish Aaj Pao – Phone Uthao Khushiya Mangao’. The 360 degree campaign is targeted at television consumers with limited access to internet and non-internet savvy audience. These consumers most often miss out on great deals that brands offer across e-commerce portals. The marketing campaign is created by Adept Media and will start airing across channels in Punjab from May 19th2015.

     

    The marketing campaign targets Punjab, Karnataka, Maharashtra, Delhi, West Bengal & Gujarat and pushes its message through TV, Print, Outdoor, Radio & Social Media.

     

    Maneesh Goel, CEO, DEN Snapdeal TV-Shop says, “We’re all bargain hunters who have been taught to start saving up from a very young age. As kids, we were given pennies to be put in a piggy-bank or a gullak to save for the rainy days. With this simple and relatable plank, the integrated marketing campaign hopes to connect with our target audience in an entertaining and quirky way.”

     

    As human beings, our inherent nature is to save. The future is so important that ‘today’ gets lost in the plans we make for tomorrow. Gullak is symbolic of ‘postponing happiness’. Through this TVC, we try and replace the Gullak and shop for present to fulfill your aspirations. We are telling people to not postpone their happiness, but instead shop on DEN Snapdeal TV-Shop & get the product you desire today.

     

    Vandan Chopra, CEO Adept Media says, “We wanted to ensure that the idea was geography agnostic and did this medium justice. The central theme of our campaign came from the simple insight that no matter how much we crave happiness, we usually end up postponing it with the hope to find a better deal in the future. ‘Don’t postpone your happiness, buy now’ addresses the main challenge of building the urgency of sales conversion which is the basic premise of the offering.”

     

  • The auto show had Zee 24 Taas as its official TV partner, it was covered extensively on both Zee 24 Taas and Zee Business

    dna Auto Show gets encouraging response

    By A Correspondent

     

    dna hosted the seventh edition of its property “dna Auto Show” at CIDCO Exhibition Centre, Vashi on 23rd and 24th May 2015. Both the days witnessed overwhelming response from auto lovers across Mumbai, according to a communique. The event was inaugurated by award winning composer and singer Shankar Mahadevan, and saw 20,000-plus footfalls visiting the event across both the days, making it a grand success.

     

    The brands which participated in the Auto show were BMW, Mini Cooper, Jaguar, Range Rover, Mercedes Benz, Hyundai, Maruti, Honda, Renault, GM, Toyota, Volkswagen.

     

    Amongst the motorbikes, the brands making their presence felt were Ducati, Harley Davidson, Triumph, DSK Benelli and DSK Hyosung. Apart from cars and bikes, many accessories brands also participated in the event.

     

    The mega event saw other celebs visiting the show and evincing keen interest on the models displayed. Former Big Boss participant Elli Avram and Actor Jay Bhanushali visited the show during both the days

     

    Like the previous editions, this time too dna encouraged participation from colleges willing to showcase their projects. This time students from IIT Mumbai and VJTI Institute presented the prototype of automobiles designed by their team.

     

    While, the auto show had Zee 24 Taas as its official TV partner, it was covered extensively on both Zee 24 Taas and Zee Business.

     

  • The primary target of the campaign was to target consumers at those touchpoints where mass-gatherings happen

    Posterscope creates OOH campaign for Goodricke’s Roasted

    By A Correspondent

     

    In a bid to give boost to the soulful adda-culture better, Goodricke has taken to the Outdoor-route for the first time to promote their highest selling Brand – Roasted – amongst masses as the most sought after Darjeeling Tea brand in the country.

     

    Outdoor being the only medium of communication here, crafting the campaign strategy was a huge challenge for Posterscope. Since ‘adda’ was at the apex of the campaign brief, the primary target of the campaign was to target consumers at those touchpoints where mass-gatherings happen.

     

    Since people can gather, mingle and gossip anywhere, identifying requisite OOH spots near those areas using multimedia options was the key task that Posterscope took up as part of its client-campaign strategy. The touchpoints needed to cater to all age groups. Therefore, apart from using main media Billboards, different formats such as metro signages, island branding, Glass facad, BQS were used for the campaign. The campaign was rolled out in 2 phases wherein the initial burst was for a 30-day-period, which was then followed up with a sustenance campaign for next 30 days further. In between, there were quite a few filler phases conducted which were of short durations in a bid to give a time-boost to the campaign during the monthly buying cycles.

     

    The whole campaign strategy has been to position ‘Roasted’ as an ‘Adda Starter’ among the masses and influence the buyer’s purchasing decisions, which is then tilted towards Brand Roasted. Supporting the next two phases of the strategic road map, Hyperspace, the Retail Solution division under the Posterscope umbrella, mapped all their retail counters under general trade. Here, a retail audit was conducted to know the exact visibility challenges and consecutive solutions were given in terms of visibility enhancements at those stores; also customized executions were carried out to increase the Brand recall at loose-tea counters under general trade.

     

    Commenting on this campaign, Vikram Sungh Gulia, Senior General Goodricke Group Ltd., said; “When it came to the positioning of Kolkata’s No.1 Darjeeling Tea, we wanted Roasted to truly speak of the spirit in which it is bought, made and consumed in most households in this city. The two things that truly define the spirit of this city and its old world charm are, tea and adda. Both being complementary, in etiquette, in habit and in practice. For years, it has been a custom in this City of Joy, to sit and discuss politics, cinema and life in general, over a cup of tea. In the mornings before everyone goes to work, in the evenings when everyone comes back from work and several times in between. These tea sessions are almost always accompanied by an adda.”

     

    Haresh Nayak

    Haresh Nayak, Managing Director – Posterscope India said, “It gives us immense pleasure to be their preferred agency when it comes to providing outdoor solution and optimisation. The media strategy was aligned to ensure that the campaign matches the means of communication across all platform, be it outdoor or retail, within the consumer ecosystem. A very scientific method was put into the media planning, considering the brand value and insight and took great care in formulating and executing a plan that would create a powerful impact across the target group.”

     

  • Everest Brand Solutions has elevated Samir Chonkar to head its creative function in Mumbai

    Everest elevates Samir Chonkar to head creative function in Mumbai

    Samir Chonkar

    By A Correspondent

     

    Rahul Jauhari, Chief Creative Officer, Rediffusion Y&R and Everest said: “Samir’s contribution to the growth of Everest has been phenomenal. In addition to being a pillar of my team over the past few years, Samir has created work that has not just won, but also added immense value to our clients. His down-to-earth demeanor and relentless pursuit for perfection is respected by clients and colleagues alike. He steps into a role he has earned, in every sense of the word.”

     

    Rahul Jauhari
    Dhunji S. Wadia

    Dhunji Wadia, President, Rediffusion Y&R said: “Samir has a proven reputation as a creative leader and is held with enormous regard both internally and his clients. Samir’s passion for our agency, his integrity and intellectual curiosity, along with his deep collaborative way of working will make a difference to our clients and to our agency.”

     

    In his 20 plus years of experience in the industry, Samir has helped build iconic brands like Parle-G, Hide & Seek, Monaco, Milano, Amul, Tata Indicom, TCS, Tata Housing, Frooti, Bailey, Bagpiper Whisky, Tortoise Mosquito Coils, Hitachi, Onida, ING Mutual Fund, LIC, Franklin Templeton, Bajaj Allianz, Castrol, Jet Airways, Emirates Airlines and more.

     

  • MenInKitchen is a progressive thought and can be seen as a new tradition

    Parampara unveils new campaign #MenInKitchen

    By A Correspondent

     

    General Mills’ Parampara, a brand which was operating in the ready-to-cook category has launched a range of Masala mix(es) which includes the first-of-its-kind Omelette Masala with a ‘Masala Masti’ twist. This new product has been introduced along with an exciting campaign #MenInKitchen, which highlights how the Parampara Expert Masala Mix makes it so easy to prepare a complicated dish that even men can take over the kitchen and make it perfect every time.

     

    MenInKitchen is a progressive thought and can be seen as a new tradition. Gender roles in India are changing. Women entrepreneurs and workforce have registered good growths and there is an increase in dual income homes. This also means that the load of household chores and cooking is equally shared. Cooking is no longer seen as a woman’s responsibility – almost 40 per cent of young brides on matrimonial sites expect their husbands to know to cook and help with household chores.

     

    Speaking about this initiative, Salil Murthy, Marketing Director, General Mills India said, “Parampara is a brand that promises authentic, delicious taste for the modern Indian family. We started by putting the consumer first and learnt that while she loves dishes like Paneer Butter Masala and Butter Chicken, she was never sure of exactly how it would turn out because there’s just so much ‘andaaz’ involved in cooking the perfect dish. Parampara takes this uncertainty out of the equation. It has the exact blend of masalas pre mixed that guarantees her the perfect taste for the dish that she’s making. The advertising takes it a step further – these dishes are now so simple to make that we are inviting the men of the house to try and make it – #MeninKitchen. And that’s the brand philosophy of progressive, modern thought – why should the woman be charged with cooking all the time? There are literally no excuses for the man now to not share a hand in the kitchen!”

     

    Josy Paul

    Elaborating on the nuances of the campaign, Josy Paul, Chief Creative Officer, BBDO said, “#MenInKitchen challenges the existing stereotype of only women doing all the cooking at home. The idea was born from the brand’s unique offering – expert masala mixes where you don’t need to add any extra masalas. So, now even men can cook. That’s so liberating!! ‘Men in Kitchen’ questions traditional thinking and kickstarts a new ‘Parampara’ – a new world order. It’s encouraging to see the brand taking sides – and going all out and aligning itself with a more progressive social agenda. It is about leading consumers to a higher plane.”

     

  • New design captures the playful and youthful elements

    Flipkart refreshes brand identity; unveils new logo

    By A Correspondent

     

    After eight years of innovating and transforming the shopping landscape in India, Flipkart has now undergone a brand identity refresh. Starting with a new logo, the brand has now been refreshed across all the elements that have made it endearing to millions across India.

     

    Conceptualized and designed by Flipkart design team and an external agency called Umbrella Design – the new brand identity represents Flipkart’s vision of commerce in India by reinstating its focus on the mobile platform. The 3D design and contrasting color palettes in the new logo helps break the clutter and stands out on the mobile platform. The added zest and flavors in the logo make the brand more appealing and inclusive to all its audiences.

     

    The refreshed personality will reflect in all forms of the company’s messaging and engagement with customers. It will help customers experience ‘One Flipkart’ every time and at all touch points. Every stakeholder, be it customers, sellers, media, brand partners, vendors or employees, will experience a more witty, youthful and sincere Flipkart.

     

    Speaking on this ocassion, Shoumyan Biswas – Senior Director, Marketing, Flipkart said, “The refreshed brand identity, including the new logo, is a reflection of our promise to our stakeholders – youthful, innovative, fast and reliable. We have always been ahead of the curve in a rapidly evolving industry and the new brand identity honours the legacy that we have built over the last eight years and at the same time looks into the future.”

     

    Shoumyan further added, “While developing the New Logo, we focussed on three key elements – one, the new identity had to create a positive perception about our Brand; two, the logo needed to be more inclusive in its appeal to all our customers and three, given our focus on the mobile platform it had to stand out on the app interface. With our new Brand Logo, I believe that we have achieved all of these.”

     

    This activity dovetails with Flipkart’s business focus where in the coming year, the brand wishes to reach everyone who has a pin code and a smart phone and fulfil their desires for great products at surprisingly delightful prices.