Last week, I engaged with global leaders in the space of Accessibility and Inclusion. Neil Milliken, Debra Ruh and Antonio Vieria Santos started AXSChat 10 years ago, an online community of individuals dedicated to creating an inclusive world. They host weekly video interviews, podcasts, and Twitter chats.
Given my experience in the media and more recently as a disability inclusion specialist, our video chat focused on breaking attitudinal societal barriers to inclusion through media advocacy and representation. The half-hour conversation spotlighted the essential role of media in shaping (or breaking) stereotypes.
Interestingly, we also agreed on the need for the disabled community to speak in a language that the media can relate to. Essentially stepping away from headstrong activism to a more constructive solutions focused narrative. This to steer media reporting from awe inspiring accounts to a more pragmatic approach on ‘how to include’ persons with disabilities in the mainstream.
True to the format, the thread of conversation extended to a Twitter chat, where several inclusion advocates engaged in a series of questions around Building an Inclusive India. Here’s a synopsis of the online discourse.
Disability not an outcome of bad karma
How can India ensure Persons with Disabilities (PwDs) are not excluded due to cultural biases?
Is it fair to punish (read exclude) someone who is presumably cursed (read disabled) for bad karma in a previous life? Absolutely not! Neil Milliken emphasized that regardless of religious beliefs, everyone should be treated well in their current lives. Green Disability urged to focus on accessibility and customized trainings, while Puneet Singhal called for cultural sensitivity training and inclusive policymaking. India must dismantle physical and digital barriers to ensure PwDs are visible and heard.
Better media representation
How can Indian media, Bollywood included, appropriately represent PwDs? How essential is this for a societal change?
Bollywood and Indian media must stop using PwDs as objects of ridicule or villainy. Instead, they should portray PwDs as integral parts of society. Puneet Singhal and Antonio Vieira Santos suggested including people with disabilities in leading roles and consulting with disability advocates on how to normalize disability on screen. Anna M proposed creating a dedicated media channel for disability, similar to Canada’s Accessible Media. Accurate representation can challenge stereotypes and foster acceptance.
Changing the narrative from ‘they can’t’ to ‘they can’
Why is it important for Indian media to engage in discussions about accessibility and assistive technology?
Media representation should evolve from exposure to disability solutions. The current quality of reporting is reflective of the media’s limited understanding of challenges and possible fixes. Awareness of assistive devices and innovative technology can transform the narrative. Neil, Puneet and Antonio collectively highlighted the need for media to disseminate the benefits of accessibility and inclusion efforts. Spotlighting these through mainstream media discussions can inspire better policies and innovations for PwDs.
A6 the media can chose to feature disability issues as part of the mainstream because disability is part of everyone’s life journey at some point #AXSChat
— Neil Milliken (@NeilMilliken) June 18, 2024
Altering cultural perceptions
What role does cultural perception play in the inclusion of persons with disabilities in India, and how can the media impact these positively?
As mentioned earlier, cultural perceptions often see disability as a karmic fallout, leading to stigma and rejection. Positive media representation can change these views. Anna M recalled that older Indian immigrants show discomfort around disabled people, indicating the persistence of cultural attitudes. Are we imprisoned and colonised by our cultural contexts that follow us everywhere we go? Puneet Singhal suggested India’s pluralistic culture can promote empathy and respect, shifting perceptions through storytelling, inclusive policies, and community initiatives. Antonio also emphasized the need for awareness campaigns by the media to embrace diversity and cultivate equality.
India’s role on the global stage
How can India’s commitment to inclusion reshape the international landscape?
India, a country with over 1.4 billion people, holds immense potential for creating a society that is inclusive and accessible for all, including Persons with Disabilities. As Anna M pointed out, India’s population is comparable to the global number of PwDs, offering immense potential for setting inclusion standards. Puneet Singhal believes our country’s commitment can inspire other nations to prioritise accessibility and equity. Neil Milliken noted the potential of a population as large and diverse as India, to both shape and create markets for innovative assistive technology. India is complex also because of disability’s intersection with caste, gender, economic and social ranking et cetera. Once we crack this problem, perhaps some solutions can be replicated across the world.
A6 Indian media can lead on disability and aging inclusion by featuring diverse stories, hosting expert panels, and running awareness campaigns. They can influence public opinion by normalizing inclusion, challenging stereotypes, and promoting positive narratives. #AXSChat
— Antonio Vieira Santos (@AkwyZ) June 18, 2024
Media’s role in leading the conversation on inclusion
What initiatives can the Indian media take to drive the conversations around disability and aging inclusion to influence public opinion?
The Indian media should start with hiring persons with disabilities to understand barriers and solutions first hand and invite diverse disabled voices to speak on significant issues. Inclusive storytelling and social media campaigns can influence public stance. Neil Milliken suggested featuring disability issues as mainstream topics as everyone encounters disability at some point in life. Puneet Singhal recommended collaboration with NGOs and advocacy groups to champion disability and aging inclusion by amplifying voices of PwDs and the elderly. Green Disability recommended having dedicated programming on ageing and disability issues.
India’s journey towards an inclusive society requires concerted efforts across cultural, media, and policy domains. Improved media representation to replace existing misconceptions and promote accessibility can ensure that no one is left behind.
You can watch the AXSChat episode on Breaking Barriers: Media and Disability Advocacy here.
Wondering why MxMIndia publishes a disability advocacy column? Well, we strongly feel that the media can dramatically transform the world for persons with disabilities. This series attempts to help bring forth issues that the media must champion to create a truly inclusive and accessible India. Writing this column is Shruti Pushkarna, a former journalist and now a disability inclusion advocate based in New Delhi. Her views here are personal. To access the archives of her 95-odd columns, please visit: https://www.mxmindia.com/category/ columns/shruti-pushkarna/
If you have a view on the issues raise or would like to align with MxMIndia on this cause, write to us at editor [at] mxmindia.com.






