Category: COLUMNS

  • Shailesh Kapoor: 2014-15: Time for Hindi Non-Fiction Overhaul

    By Shailesh Kapoor

     

    While fiction has driven the core viewer base of Hindi GECs over the last two decades, non-fiction programming has gained increasing importance over time. Being celebrity-centric, non-fiction content in India is expensive. But its ability to get new audiences to a channel, and its ability to create excitement in the advertiser community, are reasons enough for channels to invest in this category of content aggressively.

     

    But 2013 has not been the best year for non-fiction content. Many heavyweight shows have struggled to perform, despite being successes in their previous seasons, some as recently as 2012. Shows that had seasons averaging 2.5-4 TVR have struggled to cross the 1.5-2 TVR mark in 2013-14.

     

    Examples can be found in plenty. KBC didn’t deliver in its seventh season. Currently on-air shows NachBaliye and Dance India Dance have been at viewership levels of about half their previous seasons. Sa Re Ga Ma Pa, a pioneering non-fiction format, struggled to make any impact whatsoever in its last season that ended in Jan 2013.

     

    Some of the relatively younger formats (in terms of their on-air existence) such as India’s Got Talent, have done better. But otherwise, the writing seems clearly on the wall. Traditional non-fiction formats may not be here to stay.

     

    You can attribute the failure of one season of a successful format to content execution. There have been non-performing seasons of Sa Re Ga Ma Pa in the past too, where the issues were evident at the jury composition level itself. But the show could bounce back in the following season after making corrections.

     

    But the non-performance of the big daddies over the last year is certainly not attributable only to content. NachBaliye, for example, has the same format, anchors, jury and treatment style as the last season. Yet, it is rating 40% lower this time, on the same platform in the same slot.

     

    So what’s changed over half a decade? The answer is: A generation. It is well-researched that non-fiction’s core audience are the youth (though KBC has stood out as an exception to that). If we take 20 as a reasonable age of the bull’s eye audience of most non-fiction formats, and juxtapose it with the marriageable age in India, we get this fascinating piece of insight: That many early adopters of non-fiction shows that went on-air in India in 2006-09 would have got married in the last two years. (In case you are unaware of the dramatic impact of marriage on TV content preferences of an Indian viewer, I urge you to explore this fascinating subject).

     

    The new core audience of non-fiction programming today is someone who was a teenager (13-16) when these formats first went on-air. These teenagers are now into college, and how many college students cling onto what they thought was cool in their school days?

     

    Why would it suddenly all show up as an issue in 2013? Difficult to say, but the idea of 2013 being a tipping point is plausible.  After all, non-fiction content really gathered steam in India in 2006, and hence, the seven-year generation rule would suggest that 2013 was set to be the critical, watershed year.

     

    I’m sure the leading channels will find the solutions over the next year or two, with a mix of new formats and refurbished versions of the existing ones. The one who does it the best will have a lot to gain.

     

    A chapter of non-fiction content in India has closed, and a new one is opening up. Let’s now wait to find out who the authors are.

     

    Shailesh Kapoor is founder and CEO of media insights firm Ormax Media. He spent nine years in the television industry before turning entrepreneur. The views expressed here are his own. He can be reached at his Twitter handle @shaileshkapoor

     

     

  • Ranjona Banerji: When newsmedia went nuts about Tharoor

    By Ranjona Banerji

     

    And so we reach our most ridiculous news headlines via Twitter – so far. A bizarre and somewhat corny marital spat between Union minister Shashi Tharoor, his wife Sunanda Pushkar and a Pakistani journalist, Mehr Tarar. Tharoor is not new to Twitter controversies. He has got into trouble for a jokey tweet about travelling “cattle class” to please the “holy cows” of his parties. His involvement in the shortlived Kochi IPL team and that of Pushkar was revealed by Lalit Modi on Twitter and cost him a ministry position.

     

    But this was something else. Tharoor, who has over 2 million followers on Twitter, was suddenly found to be tweeting odd messages from Tarar, claiming undying love on whatnot. Then he issued a tweet saying his account had been hacked. Then his wife popped up saying the account was not hacked and that she had put up those tweets, based on messages sent on the Blackberry messaging service to her husband. Then Pushkar gave a series of interviews claiming that Tarar was an ISI agent who was stalking her husband, then she denied some of them, then she didn’t. Tarar jumped in, defending herself and threatened to sue Pushkar.

     

    All in all, another fine mess for Tharoor and a hilarious day for the world of Twitter and the media. Getting into the personal lives of celebrities is normally the domain of film publications and even they pussyfoot around our precious film stars (for fear of being denied the next interview) or upsetting some PR person. But for the Economic Times to put this Twitter fight on the front page is certainly unusual. Thursday’s ET had this headline, above the fold: “Tharoor gets into a Border Love Row”.

     

    By Friday, every newspaper had the story. The Times of India dedicated a whole page to the matter – and this when there was one more horrific rape in the national capital, the AAP was involved some questionable form of vigilante justice and Rahul Gandhi was or was not going to be the Congress nominee for prime minister. Now we all know all about Pushkar, Tarar and Tharoor – or at least I know far more about them than I ever wanted to.

     

    What to make into news… Journalists use the term “judgment call”. So how much news was in a spat between a husband, a wife and another woman? Yes, the husband is famous, the wife is high profile and the other woman was a great admirer of the husband. But was this front-page worthy for anyone, apart from the salacious nature of the story and the fact that the wife made it public? It is difficult to make a value judgment here but it is easy to see that this will not be an exception. It is likely to become the rule.

     

    Once again, social media is changing the equation as far as the traditional media is concerned. I am holding back from using a cliché like “interesting times” but I do concede that this particular story is quite funny, proving that other cliche that the truth is much funnier than fiction.

     

    **

     

    The media spotlight on the Aam Aadmi Party and Arvind Kejriwal is turning out to be a curse as much as it was a boon in the movement’s formative days. The vigilante actions by two AAP ministers in Delhi and their run-in with the police, Kejriwal’s need to hold a press conference every two minutes, the revolt by a vocal member – all these have only increased the scrutiny and the more the scrutiny, the more the trouble up ahead.

     

    **

     

    The only person weeping right now (apart perhaps from Tharoor) is Gujarat chief minister Narendra Modi who will have to pull off something staggering to become the media’s foremost darling once again.

     

    Ranjona Banerji is a senior journalist and commentator based in Mumbai. She is also Contributing Editor, MxMIndia. She can be reached via Twitter at @ranjona. The views here are her own

     

  • Ranjona Banerji: Did Sunanda Pushkar story merit top billing?

    By Ranjona Banerji

     

    The last few days saw the news cycle consumed by Sunanda Pushkar, Shashi Tharoor and Mehr Taraar with allegations of affairs and unhappiness. There was a tragic culmination to the story with the suspected suicide of Pushkar. But how important was this story, that newspapers and news channels gave it top billing?

     

    Sunanda Pushkar was the wife of junior minister Shashi Tharoor. The world (other than the cocktail circuit of Dubai and perhaps New Delhi) knew of her because of the controversy of the Kochi IPL team, where both she and Tharoor had some involvement. It was IPL commissioner Lalit Modi who revealed details of the Kochi team through his Twitter account. Tharoor had to resign as minister, Pushkar removed herself from the Kochi team and the rest of us became familiar with the term “sweat equity”. Tharoor married Pushkar and then both became the darlings of the Delhi cocktail party crowd.

     

    So far, there is no indication of how important either Tharoor or Pushkar are to the national narrative. When Pushkar started tweeting last week from her husband’s phenomenally popular Twitter account, it was all about how some Pakistani female journalist was stalking her husband. The journalist in question, Taraar, denied allegations, Tharoor said his account had been hacked, Pushkar said it wasn’t hacked and that she had been tweeting. She made elliptical allusions to an affair and then to how she had been made the scapegoat in the IPL controversy. All this was played out on social media and to a salacious mainstream media.

     

    Still, nothing of national interest is visible here except a gossipy prying into other people’s lives. It is true that Pushkar made it all public but that has no bearing on the importance of the material. Then Pushkar is found dead by her husband in a Delhi hotel room and that ends all other news. Apparently, top news anchors even stopped the nightly debates when they got the news on the cellphones.

     

    When Princess Diana died in a car crash in Paris in 1997, The New York Times famously decided not to make it the top story of the day. By any reckoning, Diana was more famous than Pushkar. As obituaries of the poor woman appeared in newspapers across India, most people had nothing more to say than Pushkar was warm, vivacious, a good cook and lit up parties when she entered them. Others mentioned that she was a bit of a social climber and old school friends popped up to tell us that she was a shy, withdrawn girl who wanted to shrug off her small town origins.

     

    The significance of the front-page leads and top billing on news channels is still unclear. The Delhi government with India’s new hope Arvind Kejriwal is involved in all kinds of bizarre tactics. Rahul Gandhi and the Congress are making valiant efforts to get back into the conversation. Narendra Modi is smarting from Kejriwal’s popularity while trying to save the country. And enough other sundry horrors happening all over the country and world to keep journalists occupied. So why did this story get so much importance?

     

    Here’s a theory: Delhi’s journalists knew Pushkar and Tharoor socially and therefore felt a personal loss with her death. They also felt some guilt at the way the affair allegations were played out in the media. The decision to make Pushkar top news was therefore a personal one, where the reader or viewer was forgotten. There is no justification at all for making this story more important than any other, even with the understanding that every such decision is a judgment call that can be contested.

     

    Even with Shashi Tharoor being a minister, this story was overplayed. The only takeaway is that everybody in India who takes part in the English media knows more about Sunanda Pushkar in her death than before. C’est la vie?

     

  • Ranjona Banerji: So why did Times make a front-page statement?

    By Ranjona Banerji

     

    Truth is, we have no political masters, nor do we have any hidden agenda. The only side we take is that of our readers.”

    So what compels a newspaper to make this statement, especially one that declares it is “the world’s largest circulated English newspaper”?

    The Times of India’s edition of January 23, 2014 carried this on the front page. The rather thin (leading to some very ugly hyphenation) single column headlined “To Our Readers” was a declaration that although the newspaper had been accused of first supporting and then turning against the newly formed Aam Aadmi Party, in fact it is for no one and against no one and will support whoever does the “right thing”.

    The newspaper also pointed out its philosophy, such as it is, which includes belief in “the primacy of the individual over the state, and that democracy in its truest sense is the power of one. We believe in personal liberty and in freedom of choice.” There is more in the same vein.

    As to why TOI decided to make this announcement is unclear, except for the allegations that it had switched horses mid-stream regarding the Aam Aadmi Party. But so what? As it itself declares, it has been accused supporting one or the political party in the past and has not bothered to make any front page announcements. Is it because the AAP is the new party of the middle classes, which is TOI’s core readership? Or has someone inside Bennett Coleman suddenly developed a very thin skin?

    The worst that The Times of India has been accused of is not patronage of a political party. The worst has to do with money: the introduction of Medianet where news items are sold for a hefty price and for private treaties, where certain business houses and entities can ensure good coverage for themselves.

    Obviously, there were no mentions of either in this intriguing, and if one may point out, clumsily written and punctuated, front-page editorial declaration.

    **

    However, it is also true that the media seems to be getting polarised politically in a manner last seen during the BJP’s Ram Janmabhoomi movement of the late 1980s. Journals and journalists both declared themselves to be pro-BJP and Hindutva, with an emphasis on a preference for economic reform as well as religious majoritarism. Much of this media anger was also against Congress hegemony and also showed itself in massive support for VP Singh’s breakaway movement.

    Since then, the media has been seen as supporting one or the other political direction although very often the accusations are quite wild. Right now the Indian media is clearly heading towards the Right – except for the gauntlet thrown down by the Aam Aadmi Party and its particular brand of agitation politics. And perhaps that is where TOI’s confusion begins.

    **

    The biggest current problem for the Indian media and television in particular is that it cannot see beyond Delhi. If the Gujarat chief minister was the front page hero for almost six months, he has been ousted by Arvind Kejriwal. Much as the AAP and Kejriwal have changed the game, they are certainly not the only stories in India. Yet day after day we are subjected to a series of Delhi-centric stories.

    Part of the problem is that Delhi has become the epicentre of journalism in India. As a result, once strong regional media entities have been forced to pay extra attention to the national capital. Most TV channels are headquartered in Delhi – Times Now being the notable exception amongst the top English channels. And our star TV anchors cannot see beyond their neighbourhood. Who knows what has been happening in India and the world over the past couple of weeks. All we know is that Sunanda Pushkar thought her husband was having an affair and then may or may not have killed herself and that Arvind Kejriwal slept on the streets next to his car for a few night until he was sent some hot paranthas.

     

    Ranjona Banerji is a senior journalist and Contributing Editor, MxMIndia. The views expressed here are her own. Ranjona Banerji can be reached at @ranjona

  • Ready for a ratings-dark year?

    By Shailesh Kapoor

     

    The threat, and I use the word carefully, that we may end up being in the middle of a fairly long ratings-dark period in 2014, is now a real one. Kantar has taken the Indian government to court over the cabinet guidelines for TV ratings agencies. The guidelines have a shareholding pattern clause that would make TAM (in which Kantar, a WPP company, has a 50% stake) an ‘illegal’ ratings provider less than a month from now.

     

    I wrote two weeks ago on why I’m no fan of TRAI or I&B ministry interfering in the broadcasting ecosystem on the topic of ratings. But now that they have, if Kantar’s case is dismissed, we may have a situation unlike anything seen before – a running, sprawling industry will have no viewership measurement. In effect, it will have no currency to sell in.

     

    This is chaos of a magnitude far higher than what happened in 2012, where ratings were held back for nine weeks, but were still being recorded, and hence, eventually released. Here, we are staring at a no-measurement situation, not just a no-reporting one!

     

    We are in that part of the year when a lot of annual deals are signed. Typically, data from April 2013 till date can be used to arrive at cost benchmarks for these deals. The real challenge will be post-evaluation of actual deliveries. There could be nothing to evaluate at all.

     

    But the big element of chaos will come via specials and new launches. Sporting events like the IPL, the T20 World Cup and the FIFA World Cup are scheduled between March and July this year. We are also likely to have a General Election without measurement. How’s that as an idea to call a ceasefire in the news channels war? I’m not even getting into the innumerable fiction and non-fiction show launches that happen every month across 100+ channels.

     

    How will the broadcasters respond if this reality of no-ratings dawns upon them? I’d like to assume that most would want to keep a close eye on their performance through alternative methods, with the understanding that no magic is going to happen overnight when the BARC ratings start later this year.

     

    Putting monitoring mechanisms is not very difficult. Tracking day-after recall is a good indicator of directional movement of consumption of any channel or show. Many broadcasters used it effectively even during the nine-week ratings hiatus in 2012. For example, Madhubala’s recall doubled from 5% to 10% over that period. The rating averaged 2.5 TVR before the blackout, and 4.3 TVR in the week after the blackout. Hence, an accurate sense of significant positive movement was captured during the blackout.

     

    So, I believe the content and marketing teams can still survive this period, albeit with a dash of trepidation. The real issue is on the buying side. Media planning solutions are more complex than just programme and channel sampling measurement. And a currency research can be replaced only by a currency research. This is where I fear all hell may break loose. Though, it may also mean that we have the classical buyer-seller market, where negotiation skills and enterprise become the deciding factors.

     

    I’m still hoping a solution is worked out, either in the court or outside court. I&B has been making some fairly strong comments on why they needed to do what they did, without having to wait any longer. The question they should also ask is: At what cost?

     

    Whatever happens, be assured that there will never be a dull moment over the next 12 months. Fasten your seatbelts!

     

     

    TV Trails is a weekly column written by Shailesh Kapoor, founder and CEO of media insights firm Ormax Media. He spent nine years in the television industry before turning entrepreneur. The views expressed here are his own. He can be reached at his Twitter handle @shaileshkapoor

     

  • Shailesh Kapoor: Rahul Gandhi and We, the Interview-Starved Nation

    By Shailesh Kapoor

     

    Rahul Gandhi’s interview on Times Now, telecast first on Monday, has dominated the news landscape this week. Rival channels too were forced to cover the interview extensively (without video footage), given its importance in the year of the General Elections and also the reactions some of Gandhi’s comments evoked, especially those on the 1984 and 2002 riots in Delhi and Gujarat respectively.

     

    Much has been written about how dysfunctional the interview was, given that most answers did not match the questions they were answers to. As an exercise, I read the transcript, published in The Times Of India on Tuesday, in a read-a-random-question-and-then-read-a-random-answer way, and it made no less sense than the original transcript read in sequence.

     

    It would have clearly been Rahul Gandhi’s decision to do a big TV interview. I think he was ill-advised about the journalist he should choose for it. When you have nothing specific to say, Arnab Goswami is the last person you want around you. With no room given to explicate, Gandhi’s ideas came across as inward and theoretical, than pragmatic and action-oriented.

     

    But what has fascinated me about the interview is the ability of one interview to generate so much commercial media and social media talk, especially when nothing new was said in it anyway. It is not difficult to understand the frenzy. All you need to think is: When did I last see a proper, classical interview on television in India?

     

    My attempt to answer that question was rather embarrassing. All I could think of was Koffee With Karan interviews, Bollywood interviews on a dozen Zoom-like channels, sportsperson interviews and Arvind Kejriwal. A few corporate bigwigs (Ratan Tata) and foreign leaders (Aung San Suu Kyi) from recent times then came to mind. And that was the end of my interview recall.

     

    Most Bollywood interviews are not even interviews. They are casual chats, often with a limited purpose, like promoting a film. The reluctance of the political class to give interviews (not counting short chats with journalists used to clarify their position on an issue) is well known.

     

    In 2012, Narendra Modi walked out of a Karan Thapar interview in the first three minutes, unhappy with persistent questioning on the 2002 riots (Video). Prabhu Chawla, one of the most seasoned journalists of our times, had a tough time getting political heavyweights on his immensely popular show Seedhi Baat, and had to resort to entertainment celebs (all the way to Rakhi Sawant) to keep the show running.

     

    The reluctance of the political elite here seems to be a curious mix of arrogance and insecurity. Arrogance that makes them feel they are not answerable to people at large, and insecurity arising out of lack of confidence, in their work or speech or both. That it has happened over almost three decades now is another testimony to the well-accepted fact that we don’t have visionary leaders anymore.

     

    Much as Rahul Gandhi made a joke of himself on the interview that he was hoping to use to build his image, some credit must be given to him for at least exploring the idea of an interview.

     

    Many channels have been sending covert and overt feelers to political parties for a US-Presidential-style televised debate ahead of the General Elections, between Modi and Gandhi. It’s just wishful thinking. Even if we get Modi to give an 80-minute interview like Gandhi, we would have come a long way in breaking the tradition of media snub that senior politicians have mastered in this country.

     

    TV Trails is a weekly column written by Shailesh Kapoor, founder and CEO of media insights firm Ormax Media. He spent nine years in the television industry before turning entrepreneur. The views expressed here are his own. He can be reached at his Twitter handle @shaileshkapoor

     

  • Ranjona Banerji: Disappointing and limited political coverage by Eng media

    By Ranjona Banerji

     

    Remember these words: “You shouldn’t think the media can do everything. It has a limited role.” This is Bihar chief minister Nitish Kumar talking to The Economic Times in a straight-talking, candid interview, about the BJP and Narendra Modi’s chances at the general elections. This interview comes just as I was getting bored with The Economic Times! Some food for thought for the media here: it does have a limited role. And the way the English media at least is going, ignoring large swathes of India to focus on the nitty-gritty of the local Delhi government, it is limiting its own role.

     

    Kumar mentions in this interview that a senior Delhi journalist had told him in 2012 – after his party the Janata Dal (United) split from the NDA – that four rounds of opinion polls had been planned to promote Modi and BJP as the winners in 2014. The collusion between political parties and Delhi’s journalists is nothing new and we see it in our newspapers and on our TV screens every day.

     

    For instance, Mamata Banerjee held a massive rally in Kolkata which saw lakhs of people turn up on January 30. It did not dominate media space the way any of Modi’s tiny little conversations or Arvind Kejriwal’s coughing fits do. I could not find a photograph in any of the national newspapers which I receive at home (four) although they did carry stories. Banerjee also has prime ministerial ambitions and as of now, she has control of Bengal, which sends 42 parliamentarians to the Lok Sabha.

     

    Talking about interviews, I only caught the Omar Abdullah interview on the BBC’s Hard Talk series in India. Stephen Sackur asked tough questions but interacted with Abdullah, who stuck to his own and answered those questions. If there is no back and forth in a conversation, the viewer gets distracted or annoyed. This interview managed to grab your attention. But enough flogging the same dead horse because from what I can see, people are still talking about the “interview of the century”!

     

    **

     

    In a small segue to sports coverage, I am disappointed to see so little about the Davis Cup ties which are about to start today. The Times of India has sidestepped tennis completely, except for a small mention that Roger Federer will play for Switzerland. Mid-Day, surprisingly, has nothing. The Indian Express comes good – with a focus on how both Leander Paes, who has India’s best Davis Cup record, and Mahesh Bhupathi are not playing.

     

    But the winner has to be Hindustan Times. On January 30, it carried an excellent interview (here we go again!) with Leander Paes and why he’s not playing this Davis Cup tie, underlying the politics that is strangling tennis in India. In today’s paper, (January 31), the back page is dedicated to tennis.

     

    The Times is perhaps like Star Sports India for whom sport is equal to cricket.

     

    **

     

    In all this media bashing, one has to acknowledge that when it comes to gender issues and violence against women, the media is not letting up. Every day, more and more horror stories are highlighted about just how women are treated in this country. Distressing as all this is to read, wider publicity is one way to tackle the issue if just to highlight what is going wrong. The media’s role may be limited but this is one instance where it can be effective!

     

    Ranjona Banerji is a senior journalist and commentator based in Mumbai. She is also Contributing Editor, MxMIndia. She can be reached via Twitter at @ranjona. The views here are her own

     

  • Ranjona Banerji: The Rahul Gandhi interview was more about Arnab Goswami

    By Ranjona Banerji

     

    Am I a serious journalist? After last night’s interview of Rahul Gandhi conducted by Arnab “I am a serious journalist” Goswami, I have come to the conclusion that I am emphatically not. My understanding of being a journalist is less me and more you. An interview has to draw out the interviewee. It has to place them on the spot, yes, but it cannot be about the interviewer. And an interview has to move along – if it’s getting stuck, you have to step back and come back to that unanswered point later. The reader or the viewer has to be your first priority.

     

    In this case, the unanswered point was the 1984 riots in Delhi where thousands of Sikhs were massacred by Congress members and others after Indira Gandhi’s assassination by her Sikh bodyguards. The horror of the killings was exacerbated by Rajiv Gandhi’s comment at the time that the ground shakes when a big tree falls. The point is important. The problem was that Rahul Gandhi was not the person to answer it. He was a child when it happened. The party has apologised since then as has the current prime minister. Why badger Rahul Gandhi endlessly on this issue when you can take him up on so many others.

     

    Then there’s the issue of corruption. Instead of talking about the sea of allegations against the Congress Party and issues like the coal allocation scam, Goswami got stuck on allegations against Virbhadra Singh, chief minister of Himachal Pradesh, based on some investigation that Times Now had done. Much as the nation apparently wants to know what Goswami thinks every weeknight at 9 pm, there is an India beyond Times Now. Really.

     

    Moreover, the number of times Rahul Gandhi mentioned “RTI”, “youngsters”, “women” and “empowerment”, anyone else would have taken him up on those issues and questioned him on what he had done about it. There are a number of problems with RTI in the states, including Congress-ruled states. Why not bring those up? What about the brother-in-law Robert Vadra? Not a single question on that.

     

    Bringing up Subramaniam Swamy’s allegations about Rahul Gandhi’s education was ludicrous. The kindest thing one can say about Swamy is that he is a “maverick” and he is infamous for throwing allegations all around, hoping something somewhere will stick. He is hardly the gold standard for information.

     

    The endless questions on Narendra Modi and the Gujarat riots became tedious after a point. And just to inform journalists in general, Modi did not get a “clean chit” from anyone. The SIT report said “no prosecutable evidence” which is quite a different matter.

     

    The whole interview sounded too structured. There was no flow and there was no charm. As of now, Rahul Gandhi does not stand accused of anything except being seemingly reluctant to take on too much and vanishing after making declamatory statements.

     

    I for one learnt little new about Rahul Gandhi except that he has some good artwork on his walls.

     

    However, the funniest thing about this interview was the “discussion” later with Vinod Mehta, editor emeritus of Outlook magazine and Siddharth Vardarajan, former editor of The Hindu. This was a first for me: an interviewer holding a discussion on how his interview went. If this is how serious journalists behave, well, thank the lord there are so many of us non-serious ones around!

     

    I hear that tonight there’s going to be even more discussion, from 8 to 11 pm. Luckily I have found itvchoice on my HD set top box so I shall watch some British reality TV shows about dancing on ice, dancing in your house and dancing in general. As it is I missed Elementary on AXN because of this interview.

     

    Or there’s always the BBC’s Hard Talk series on India…

     

    **

     

    Twitter not unnaturally was abuzz with the Rahul Gandhi speech and suddenly, Modi and Arvind Kejriwal (have I got the order wrong?) were off the grid, except when mentioned with regard to Gandhi.

     

    Now that was funny. May not last too long though.

     

    Ranjona Banerji is a senior journalist and commentator based in Mumbai. She is also Contributing Editor, MxMIndia. She can be reached via Twitter at @ranjona. The views here are her own

     

  • Ranjona Banerji: News media and its political leanings

    By Ranjona Banerji

     

    If you go by the internet alone, the Indian media is involved in some gigantic Spy vs Spy battle where Congress and BJP aligned journalists are playing a cloak and dagger game as sinister and silly as the one in Mad magazine. The words “paid media” are used so often that they have stopped being tiresome and are now just funny.

     

    And yet and yet, there is something that is going on under the surface, a division in the journalistic world perhaps not seen on this scale since the BJP’s rath yatra and the split in the country between those who wanted to break down a mosque to build a temple and those who did not. At that time, many journalists were quite surprised to discover that their colleagues were actually not as “secular” as they seemed and many were quite turned on by the religious sectarianism propounded by LK Advani and his BJP. The default image of the journalist as a jhola-bag-carrying Commie was forever banished.

     

    But there is a subtle difference between what happened then and what is happening now. At that time, individual journalists expressed their choices. For instance, The Times of India was a middle of the road newspaper, rather dull in fact while its editor Girilal Jain was a Hindutva supporter. The ownership played little role. The Indian Express and Ramnath Goenka were openly anti-Congress but in those days, pre the Ram Janmabhoomi movement, there was a sort of innocence as far as religious loyalties were concerned.

     

    Now, it is managements who are setting the agenda and journalists who are falling in line – some, it must be said, with more enthusiasm than others. TV18 has been the most obvious and the most prominent to recently align itself with the political right and most notably with the BJP’s prime ministerial candidate Narendra Modi. Before this switch though Rajdeep Sardesai, editor-in-chief of CNN-IBN had been accused of being in favour of the Congress. Even now, Karan Thapar is scrupulously fair and Sagorika Ghose is seen as the last Congress outpost in a BJP bastion! And what about the others? NDTV has long been accused of being pro-Congress. But during the Kargil “war-like” situation, others called it out for its “embedded” journalism which benefitted the BJP electorally.

     

    I worked with The Times of India in Ahmedabad during the Gujarat riots of 2002. Despite enormous pressure on the newspaper ownership and management from the governments in Delhi and Gandhinagar to stop our edition from reporting on the riots freely and fairly, the management not only stood by us but supported us wholeheartedly.

     

    The Living Media group has been accused of being pro-Sangh Parivar for some years now. And there was a time when its flagship magazine India Today was clearly tilted towards the right. (I worked with the group for many years in the 1980s when no such tilt was visible or conveyed to us.) But in that case, what does one make of the So Sorry cartoon series on Headlines Today which lampoons all Indian politicians quite superbly? This is unlike the once excellent The Week That Wasn’t on CNN-IBN which has suffered since TV18 turned right. It’s a tough call here – maybe they change their minds from week to week.

     

    One of the reasons why The Hindu apparently removed Siddharth Vardarajan as editor was because he did not give enough coverage to Narendra Modi on the front pages of that venerable newspaper. But The Hindu has always been seen as a pro-Left newspaper (and therefore not pro-right). So what is one to make of that?

     

    The Indian Express often receives the most flak from the rightwing on social media so evidently it has not stuck to the Ramnath Goenka brief.

     

    The fact is that because the Indian media does not openly align with political parties or movements, confusion is easy and suspicions even easier. In the UK, for instance everyone knows where a Guardian reader stands politically vis-a-vis a Daily Telegraph reader. The best compliment a newspaper or media group can be paid in India one supposes is when all groups accuse it of being biased. That means that something is being done right.

     

    The new player in the pack is the Aam Aadmi Party which has learnt the game very quickly and throws around allegations of media conspiracy theories with impunity. The irony in the fact that several senior journalists have jumped on to the AAP bandwagon does not occur to them. That is not surprising because irony-deficiency is a well-known symptom in the congenitally self-righteous.

     

    In all this, the maximum confusion is over the expression “paid news”. When the media uses the phrase, it is a direct reference to money taken by newspaper or media house managements from a political party to get favourable news printed. This is also how the Election Commission uses the phrase. When social media uses the phrase, it means any journalist who does not agree with the political position of the accuser! Ah well, sticks and stones.

     

    Ranjona Banerji is a senior journalist and commentator based in Mumbai. She is also Contributing Editor, MxMIndia. She can be reached via Twitter at @ranjona. The views here are her own

     

  • Currency Research Crisis: IRS Today, BARC Tomorrow?

     

    By Shailesh Kapoor

     

    The new IRS results have thrown the print industry in a tizzy. The change in research design, and a fundamental one at that, has led to drastic shifts in results, in turn influencing potentially drastic shifts in ad revenues over time. While some of the concerns expressed by the print industry areabout the credibility of the data, almost 80-90 percent of the concerns can be answered by the way of change in the research design.

     

    But print companies (at least the publications impacted negatively) are right in saying that the research design change is not their problem. For them, IRS is IRS is IRS. If MRUC decided to refurbish its research design, and that led to a sea change in results, are they implying that the earlier results, which have been used as currency all these years, were “inaccurate”?

     

    Seeming “anomalies” like Hindu Business Line showing higher readership in North-East than Chennai weaken the MRUC argument considerably, by creating a sense of “flaw” around the execution of the design on field. But the real issue still revolves around a fundamental design change.

     

    In six years of extensive media research, I have realized the futility of even attempting to use one research to forecast the results of another research. The error margins can multiply like rabbits, and before you know, you are handling senseless data in an attempt to achieve research-to-research parity.

     

    For example, there are channels whose viewers we just don’t find in field research. But their viewership data suggests they exist in sizeable numbers, much more than some competition channel’s viewers, who are much easier to recruit on field. Like a radio station in Delhi is rated high by RAM, but in extensive radio research in the market, finding its listeners has always been a challenge.

     

    Every research has its design, based on certain underlying assumptions. And this design has a large role to play in how the results play out. There is a fairly strong element of “lottery” when the design changes. Some players are bound to benefit and some bound to lose out. Who’s on which side of this lucky dip is anybody’s guess, till the first results of the new design come out.

     

    When the first BARC data is released later in 2014, this situation is bound to repeat. Some channels are bound to gain and some bound to lose vis-à-vis their TAM performance. It will be easier for BARC for two reasons. One, the TAM design has been under attack anyway, so even broadcasters who show a loss of viewership will be cautious in protesting. Two, BARC is industry-backed in the true sense, and hence, voices of dissent may be handled behind closed doors in most part.

     

    Yet, overnight shift in numbers can create sufficient market disruption and loss of morale in the ill-affected companies. To that extent, a ratings-dark period can provide a silver lining. If new data shows major shifts after a six-month blackout, it will be difficult to isolate the impact of the shift as a result of research design change vs. a real shift in the viewership of the research universe.

     

    Currency research has widespread business impact and should always be packaged with a ‘handle with care’ board. Perhaps this is where MRUC went wrong. This is where TAM certainly went wrong.

     

    A lesson for BARC to learn?

     

    TV Trails is a weekly column written by Shailesh Kapoor, founder and CEO of media insights firm Ormax Media. He spent nine years in the television industry before turning entrepreneur. The views expressed here are his own. He can be reached at his Twitter handle @shaileshkapoor

     

  • Ranjona Banerji: Falling caliber of editors & the crisis in news media

    By Ranjona Banerji

     

    The Press Club Mumbai held a discussion called, The Elephant in the Room: The Crisis in Journalism Today on Thursday evening. Participants were Kumar Ketkar, editor of Divya Marathi, Siddharth Varadarajan, former editor The Hindu, Hartosh Singh Bal, former political editor of Open magazine, Indrajit Gupta, former editor of Forbes magazine and Uday Shankar, CEO of the Star television network. The discussion was coordinated by Gurbir Singh, president of the Press Club.

     

    At the outset, the Mumbai Press Club has to be congratulated for confronting and seeking to address the problems faced by journalists and journalism today and flying down participants from Delhi for this discussion. If we do not discuss these things ourselves, it will become impossible to deal with the credibility and sustenance crisis we face. The bodies that have existed so far – like The Editors’ guild for instance – are quite frankly useless.

     

    The discussion started with Siddharth Varadarajan and Hartosh Singh Bal discussing the involvement of owners in the day to day running of publications and the pressures of advertising and management. Both Vardarajan and Bal lost their jobs because of owner interference. Kumar Ketkar questioned why owner, politicians and corporates imagine that journalists are really that powerful! Indrajit Gupta, who also left Forbes after a confrontation with management, pointed out how advertising pressure often does not allow journalists to function properly. Uday Shankar was scathing in the dereliction of duty by editors, pointing out that many had found it easier to go with the owner-flow rather than resist pressure, for their personal profit or advancement.

     

    Actually, almost everyone agrees with that. Editors, for the most part, are not what they were. But as veteran journalist Jyoti Punwani pointed out from the audience, the editorial versus management is age-old. The panellists could not agree on any solutions however. Bal for instance wanted a legal framework to protect journalists from owner pressure. Everyone wanted ownership patterns to be more transparent. And that was the crux of the discussion: dealing with management pressures whether it was to do with politics or business interests. How to make money and uphold the principles of journalism was a major issue discussed, including every journalist’s dream: to have a publication or broadcast house where the owners/managers did not interfere. The problems of credibility caused by the revelations of the Radia tapes and the questionable roles of Barkha Dutt and Vir Sanghvi also came up.

     

    All in all, it was a lively discussion. The event was web-streamed, which was an excellent way for the Mumbai Press Club to widen the debate’s audience and keep up with the 21st century. Net viewers sent in their questions via SMS.

     

    Although no conclusions were reached – the discussion went on for two hours – it is enough that the crisis was talked openly and candidly. Kudos to the Mumbai Press Club and all the participants.

     

    **

     

    Is it a sign of pride or insecurity that makes the Indian media go overboard whenever any person of Indian origin does anything at all? The ascension of Satya Nadella to the head of Microsoft was treated by some Indian newspapers in particular like Nadella had become President of the United States. Yes, Microsoft is a big and powerful company and yes, Nadella is of Indian origin. But above-the-fold on the front page is overdoing it, surely. In any case, the business pages had been predicting it for days.

     

    I suppose all it needs is for American newspapers to run front page stories headlined, “Microsoft founder Bill Gates is an American”. Yeah, I bet you would laugh then.

     

    **

     

    The battle over the Indian Readership Survey is getting more serious but remains funny. That Hindu Business Line should have more readers in Manipur than Chennai or that Nagpur’s Hitavada should have no readers at all speaks of completely mismanagement if not deliberate fudging of figures. Those with some memory may recall that the National Readership Survey was abandoned in favour of the IRS precisely because of such problems – but of course not quite so daft.

     

    **

     

    Somebody asked a question at the Mumbai Press Club last night to which I had no answer. Why, she said, is it okay for Swapan Dasgupta and MV Kamath to be openly pro-BJP and rightwing but it is not okay for anyone to be pro-Congress? Indeed. Why?

     

    Ranjona Banerji is a senior journalist and commentator based in Mumbai. She is also Contributing Editor, MxMIndia. She can be reached via Twitter at @ranjona. The views here are her own

     

  • Ranjona Banerji: Don’t support Modi and get damned!

    By Ranjona Banerji

     

    It’s familiar territory but it still requires revisiting. Both Rajdeep Sardesai and his wife Sagorika Ghose, both of the news channels CNN-IBN, were targets of online trolls this week – again. And again, the anger was aimed at their political affiliations. Or more specifically, because they were perceived as being opposed to the BJP’s prime ministerial candidate, Narendra Modi.

     

    Now online trolls are a well-documented group who use anonymity to attack people for all sorts of reasons. These attacks are often personal and vicious. Some have the ability to withstand them and some don’t. I myself have argued that journalists – because we operate in the public domain – must develop thick skins if we want to survive.

     

    So the discussion here is not about viciousness and threats of bodily harm. It is about the increasing inference that any journalist who does not support the BJP or Narendra Modi is corrupted. The obvious corollary is that journalists who do support the BJP and Narendra Modi are pure and untainted. Yet, both cannot be true.

     

    Either we want total objectivity at all times from all journalists which means that Swapan Dasgupta and Ashok Malik (I am just pulling names out of a hat) can no longer support or become mouthpieces for the BJP and Modi in print as much as all the others who are accused of being “Congress stooges” must stop interpreting Rahul Gandhi for the benefit of the rest of us. But if you allow one – and I see no one stopping either Dasgupta or Malik – then you have to allow the other – and that includes just about any political party or formation, not just the Congress.

     

    The irony for Sardesai and Ghose of course is that their employer and the channel they work for are widely seen as being pro-BJP and definitely pro-Modi. The same odd situation was faced by TV journalists of the Hindi news channel Aaj Tak during the Gujarat riots of 2002. While the India Today group was clearly pro-BJP (and this was evident in the writings of the India Today correspondent in Gujarat, among other indicators) members of its news channel were attacked for simply reporting what was happening.

     

    Indeed, this is why it is dangerous for media houses to have clear but unstated political positions. Everything is open to misunderstanding and attack. It is perhaps time, it needs to be reiterated, for media houses and journalists to be clear and open about their political affiliations. It happens in other countries; why not here?

     

    There is little doubt, for me at least, that this credibility crisis for the media has worsened after the revelations of the Niira Radia tapes and the conversations of Barkha Dutt and Vir Sanghvi with the lobbyist and PR person. After the initial disclosures by Open and Outlook magazines, there was some media coverage which soon petered out. This was a serious lapse on our part. We needed to have been more stringent because we in the media suffered the most. Instead, we hoped that if we ignored it, it would go away. Rot, however, has its own patterns of behaviour.

     

    The attacks on Caravan magazine for publishing interviews it did with terror accused Swami Aseemanand emphasise again the dangerous media environment we know live in. There’s no point denying it: the question is how we deal with it.

     

    **

     

    There is one brand of journalist who is forgotten in all this Congress versus BJP hoopla: those who do not support any one party but find various elements of many parties disturbing or difficult. I happily put myself in this category. As the old saying goes: I am not prejudiced, I just hate everybody!