Category: BLOGS

  • The Anchor: 5 ways a mobile app can change the Chennai Open

    By Ashu Jindal

     

    #1 Riding the digital wave: Digital media has become one of the largest platforms to reach out to audiences. This app will be available for both Android and iOS, giving Aircel Chennai Open an unprecedented reach to an audience that was earlier untapped.

     

    #2 Enhanced fan engagement: It is the first time that an app has been launched in the history of the tournament. This app takes the extent of interactivity to a completely new level, giving the spectators an enhanced experience, on par with any other international sporting event.

     

    #3 Going beyond borders: Aircel Chennai Open has become the definitive ATP World Tour title in South Asia with many more top-ranked international players participating in the event, which has resulted in a worldwide fan following. The app can be downloaded by anyone in any part of the world and the latest news and happenings from the tournament are just a click or swipe away.

     

    #4 Easy accessibility: The app allows tennis enthusiasts easy access to all information about Aircel Chennai Open on their phones, right from schedules and draws to live scores, current updates to event news, player profiles to tournament history. The users will also be able to watch match highlights on their phones.

     

    #5 New avenue for marketers: The app opens up new avenues for advertisers and sponsors, it allows them a direct, 24×7 reach to the consumers in a targeted manner. The app also allows them to interact with the audiences in the form of customized content and contests.

     

    Ashu Jindal is COO, IMG Reliance

     

  • Ranjona Banerji: Tedious TV discussions

    By Ranjona Banerji

     

    I usually dislike Piers Morgan on CNN. He seems Uriah Heepish in his manner as he sucks up to Americans and doubly so if his guests happen to be celebrities. He also has a tendency to try and be American and during elections will say “us” and “we” to his guests. But after the Oregon mall shooting and then the massacre at Sandy Hook Elementary, Morgan found that “us” and “we” didn’t quite work for him any more and his discourse became about “you” and “me’. He even went to the extent of telling one gun-happy guest that this was his show and the guest had better stop speaking!

     

    He has fought bitterly with gun lobbies and berated America for its need to bear arms as well as trotted out stats about how the rest of the world – including his native Britain – managed without nine guns in every household. If Morgan was tough after Oregon, he was absolutely furious after Connecticut.

     

    Of course, one can understand Morgan’s disgust and it is quite incredible how the American media has also sidestepped around this gun control issue in spite of the heart-breaking regularity of gun-related violence in that country.

     

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    The terrible incident this week in Delhi where a girl was gang-raped on a bus and she and her boyfriend beaten up, stripped and thrown off the bus, has filled the whole nation with despair. However it is difficult to see how TV debates on this subject are necessary. What can anyone possibly say that it is not anodyne, platitudinous, outraged or has not been said before? Little fruitful is gained from these discussions and if guests shout over each other – which is common – it trivialises the incident.

     

    It perhaps makes more sense for TV anchors to interview those in charge and those who can shed some further light on the issue. For instance, talk to the police over slow and shoddy investigations, lawyers over the slow legal system and sociologists on how to improve gender relations and activists on their experiences.

     

    Also, the formula of “one BJP, one Congress, two lawyers” for every single subject of discussion is getting tedious. One understands that India is short of experts – and years of working on edit pages of newspapers has hardened this viewpoint – but all that means is that a little more hard work is required to dig up fresh, informed voices.

     

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    The prank call by two radio jockeys in Australia which led to the suicide of an Indian nurse in the UK raises several questions for the media. Yes, pranks are fun and yes, a sense of humour is an excellent way to get through life without taking it too seriously. But this prank – the two RJs mimicked Queen Elizabeth and Prince Charles to get information on Kate nee Middleton now Duchess of Cornwall’s condition after she was admitted to hospital after complaining of morning sickness.

     

    The nurse, Jacintha Saldanha, took the first call and passed it on to the nurse on duty who gave out the details. In her suicide notes, Saldanha blamed both the RJs and the hospital authorities.

     

    The trouble is that pranks usually work when they target someone famous and when they do not divulge too deep into personal details. This prank failed on both counts. The RJs could not have foreseen Saldanha’s suicide but the radio station could have foreseen that such a call would put the jobs of those who spoke to them at risk. Had they called Queen Elizabeth and made fun of her that would have been another matter. But it should have been clear that the only victims here would be the nurses.

     

    One can only advise senior editors to frown upon schoolboy pranks masquerading as journalism. The BBC incident springs to mind here.  Comedian Russell Brand and TV host Jonathan Ross called character actor Andrew Sachs (best known for playing Manuel in the comedy series Fawlty Towers) and told him how Brand had slept with his granddaughter. Needless, insulting and not really that funny at all and certainly Ross paid the price for it.

     

    eom

     

     

  • Debrief: Nokia Lumia 510: The boring kiss

    By Anil Thakraney

     

    Nokia, once upon a time the market leader, has been bajaaoed big-time in the handsets market by Apple and Samsung. Given the falling market share, one would have thought that the Nokia guys will not only unleash a slew of imaginative products, they would also back them with fabulous advertising. Well, going by Nokia Lumia 510’s TVC, that doesn’t seem to be happening.

     

    The ad features couples ‘kissing’ each other with their outstretched palms. Nokia calls it ‘to trendify’ kissing. There are several problems with this commercial. Strategically, it’s neither saying anything new (social media interactions have been done to death in advertising), nor does the communication address anything specific about the Nokia Lumia 510 in terms of tech. So it’s a total flop on that front.

     

    To make matters worse, the creative device sucks. Palms ‘kissing’ does not make for a visually appealing theme, in fact, it’s off-putting. There was no need to indulge in such a silly gimmick; they may as well have used air kissing as the creative idea, at least that looks aesthetically superior. I have noticed many advertisers forget that entertainment should be at the heart of television advertising, especially when the strategy is weak. And ‘trendify’??? It sounds like a slogan Nokia’s board members would coin. One expects better from creative people.

     

    I haven’t tried the Lumia 510, so I can’t comment on the product. But must say this sort of hopeless advertising discourages me from even sussing it out, leave alone wanting to purchase it. Nokia needs to get its act together very fast.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=wEdT3VHxV8U[/youtube]

    Rating: (On a scale of 1-5): 0. Unimaginative and uncool

     

  • The Anchor: Amul topical ads on Pak cricket

    Compiled by Rafiq
    We are going to see an India-Pakistan cricket series after a while, and while the action will be on the field (and a fair bit off it), we bring you select Amul topical ads on Pakistan cricket.

     

    India Pakistan Cricket series revived after five years – July 12
    The recent Indian Premier League Cricket meet in which the Pakistan players were not bid for – Jan.'10
    Kudos to the victorious Pakistan Captain Inzamam-ul Haq in the one-day International Series against India – April'05

     

    On Pakistan Captain Inzamam-ul Haq's dismissal for obstructing ball at a crucial stage of One-day International in Peshawar – February '06

     

    Virender Sehwag's memorable landmark of triple century against Pakistan in test match at Multan – April '04

     

    Jubulitation on the victory over Pakistan in the one day series – March '04

     

    The two rivals India & Pakistan will soon be playing Cricket under security power after a long gap – February 2004

     

    When Pakistan lost the Sahara Cup in cricket

     

    When Pakistan batsman Inzamam-ul-Hulk attacked a spectator

     

    When the Australians accused Pakistan of bribing their players to 'throw' the crucial third test on their infamous tour to Pakistan

     

    When Pakistan Captain Imran Khan admitted stroking or manipulating the ball

     

    The pitch was damaged when Pakistan was to play a series in India
  • Ranjona Banerji: Headlines Today tops Modi discussions while Arnab Goswami tires us

    By Ranjona Banerji

     

    To my absolute surprise (I can be charged with “misunderestimating” here), the better discussions on the assembly election results on Thursday evening happened on Headlines Today – barring of course Rajya Sabha TV which lives up to its reputation of being above the rest. Between Shiv Vishwanathan, Mani Shankar Aiyar, Seshadri Chari, Ashok Malik and Vir Sanghvi, moderated by Rahul Shiv Shankar, you had a lively and sometimes funny discussion on Narendra Modi’s third term, with some insights as well.

     

    Arnab Goswami’s excitement and his various poses of offence and defence are starting to get very tired now. His ruse of taking a position and then manipulating or browbeating everyone else around him is so transparent as to be ineffective. His political sense is not as finely honed as his finger on the pulse of how to save the nation and this means Times Now suffers when the subject is politics. Put Goswami at the helm of a discussion about gang-rape and he is bound to win because you feel his pain and feel that he articulates your anger. If the subject is politics itself however and the lack of depth is evident – much as understanding politics requires any depth at all, perhaps all you need is a feel for the iniquity of human character!

     

    On NDTV, there was Barkha Dutt in a pink top in the morning and Barkha Dutt in a green top in the evening. Prannoy Roy, who invented election results broadcasting as far as India is concerned (introduced us to the word ‘psephology’) was nowhere to be seen. Why a channel should hide its trump card is inexplicable.

     

    CNNIBN was its solid self – neither terrible nor extraordinary. This may be all right in normal conditions but election results require a little more fire perhaps.

     

    Hardly anyone, it must be admitted, focused much on how the exit polls went a bit wonky – as they always do. (Although on Friday morning, Hindustan Times had a story on that.)

     

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    Together with Narendra Modi’s hat-trick in Gujarat, TV channels did not forget the gang-rape victims and gave us occasional updates. However the fracas in the Lok Sabha over the quota promotions bill with the House being adjourned many times seemed to be forgotten.

     

    TV’s recurring problem is lack of depth. Every time some BJP leader said that Modi’s hat-trick was historic as being the first ever in human history, no anchor or reporter managed to correct them. Even Rajdeep Sardesai of CNNIBN almost made the same mistake but then quickly changed his sentence. His channel through the day told us that Modi first came to power in Gujarat in 1998, when it was in fact in October 2001 (sent to replace Keshubhai Patel after debacle over earthquake rehab), won a by-poll in February 2002 and the assembly elections in 2002. One has to thank The Times of India for giving us a box on all the chief ministers who have managed more than three terms throughout human history. It’s a long list as it happens and Jyoti Basu of West Bengal tops it with five terms!

     

    What did get forgotten more or less was Himachal Pradesh as Modi towered over the news and the discussions all day and night on TV. Perhaps there was nothing to say?

     

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    In their editorials, The Times of India, Hindu and Hindustan Times all dealt with Modi’s victory. TOI pointed out that his Hindutva image would be a problem for his all India ambitions even if his achievements in Gujarat are formidable. The Hindu did not focus on Hindutva so much as on how Modi’s authoritarianism alienates many within his party and its larger family and polarises his voters. Hindustan Times focused on how the Congress did not put up a leader to combat Modi’s enormous presence.

     

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    Since I have managed to write this, I can only assume the world has not ended yet or that December 21 2012 was not so much the end of the world for the Mayans but one more Mayajal!

     

  • Anil Thakraney: Amnesiac Indian media

    By Anil Thakraney

     

    How many of you remember the rape and brutal murder of the Dalit girl in Khairlanji? Am sure some of you do. How many of you are aware of the current status of that criminal case? Perhaps very few of you. And how many of you can recall the victim’s name? I would hazard a guess and say probably none of you. And this is just one example of how, as a nation, we quickly forget about such big tragedies. Sadly, the same fate awaits the poor girl who got viciously attacked inside the Delhi bus. And who’s to blame for this? The memory loss suffering desi media, of course.

     

    So then why is it that we journalists don’t bother to do rigorous, sustained follow-ups on such important stories, why do we quickly move on to the next one? (The Gujarat election result has already hijacked the Delhi incident.) The reason for that is the training our editors give us from a very young age. Right from the start it’s ingrained in us to always be topical, to always dig into the latest, hottest news, to always churn out fresh content. So that you remain one-up on the rivals. It’s also assumed that the public tires out from repeated coverage of the same story. I have personally witnessed editors striking down stories because they were too ‘old’.

     

    The way this nation is going downhill in many respects, I am beginning to feel there is an urgent change required in the ideology of ‘new, new news’. Editors need to reboot their strategies, they must encourage their reporters and deskies to keep a regular track of significant stories, right till the point they reach their logical end. Perhaps restructuring of the newsroom is required, so that one set of journos cover the topical stuff, and the others cover continuing stories. After all, readers and viewers have never said they don’t wish to consume ‘old’ news, the ‘latest news’ approach has become a default operating programme inside newsrooms.

     

    And sustained coverage will keep the pressure points alive. No criminal will ever rest in assurance with ‘mamla thode din ke baad thanda ho jaayega’. It’s time for some doggedness in the newsrooms. Let’s get stuck into these slime balls, and let go only after justice is served. We owe this to the nation.

     

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    PS: Last week, the popular US TV comedy show, Saturday Night Live, took a break from their regular jokes, and opened with a touching tribute to the dead kids of Newtown school. It features the New York City Children’s Chorus singing “Silent Night.” Good thinking.

     

    [youtube width=”400″ height=”220″]https://www.youtube.com/watch?v=_XGFiE536gg[/youtube]

     

  • The Anchor: How eds dressed up Page 1s for Modi

    Compiled by Rafiq Barak

     

    The editors of our national newspapers appeared to have a good time dressing up their front pages as is evident from the screenshots of various Page 1s that we checked this morning

     

    Times Of India – Mumbai Edition

    The Economic Times – Mumbai Edition

    Hindustan Times – Mumbai Edition

    DNA – Mumbai Edition

    Dainik Bhaskar – Mumbai Edition

    Danik Jagran – Mumbai Edition

    Divya Bhaskar – Mumbai Edition

    Gujarat Samachar – Mumbai Edition
  • Reviewing the Reviews: Dabangg 2

    Dabangg 2

    Key Cast: Salman Khan, Sonakshi Sinha

    Written By: Dileep Shukla, Abhinav Kashyap

    Directed By: Abhinav Kashyap

    Produced By: Arbaaz Khan, Malaika Arora Khan, Dhillin Mehta

     

    A certain weariness crept into the reviews of Dabangg 2. The first film was crassly commercial but entertaining. Since it wasn’t highly original to begin with, the sequel that faithfully follows the template seems like a repeat and not half as enjoyable. Still, Salman Khan is on a roll, and the film was expected to get a huge opening. But even by the lowering of standards that critics do for Bollywood masala films, this one just about made the cut. Mostly 2 or 2.5 stars, some 3, but the tone, mostly disappointed.

     

    Karan Anshuman of Mumbai Mirror spoke for a lot of moviegoers: “Dabangg 2 is nothing but an amalgamation of its predecessor and its offspring, and only more of the same: slow-mo foot stomp splintering the earth, an opening scene warehouse fight, and the belt now dancing on its own. Still, it is slightly less jarring than the original but that’s mostly because there’s absolutely no attempt at a story this time….On a more serious note, I have to ask – aren’t we tired of watching the same film in its various avatars over and over again? It’s the same gimmicky action sequences, same item numbers, with the same actors telling us the same unoriginal story. When will we realize that somewhere along the way it became about stars and filmmakers having a blast at our expense rather than them being responsible for entertaining us?”

     

    Srijana Mitra Das of the Times of India tried to be upbeat. “Arbaaz Khan’s direction is commendable – he maximises his main star, maintains balance and keeps the movie tight. There are some loose strands – an SP eating ‘pisa’ becomes annoyingly heavy, Sonakshi’s acting stays lean, some jokes are saccharine-like – but at the end, Salman’s shirt comes off, so it’s all cool. Taking this franchise forward, Dabangg 2 presents a sewaiyyan Western where hot-cop Chulbul is cowboy and stud. If you’re up for fun that’s purely tongue-in-cheek, this will give you bangs for your buck.”

     

    Saibal Chatterjee of NDTV gave it a reluctant thumbs up.”The obvious question: is Dabangg 2 really twice as nice as the original action flick that made giant waves in 2010? Well, for one, the follow-up has been mounted on a far more lavish scale: its budget is nearly double that of the precursor. This film might also end up raking in a much larger box office booty than Dabangg did. But assessed strictly as a pure entertainer designed for instant mass gratification, it isn’t half as successful. But make no mistake. Dabangg 2 is every inch of the way the critic-proof film that it is meant to be. No matter how many holes you might spot in its uncomplicated, wafer-thin narrative edifice, Bollywood’s most bankable megastar’s onscreen deeds, at a bit of a stretch, would serve to paper over all of them.”

     

    Anupama Chopra of the Hindustan Times was just a little disappointed. “There wasn’t one line that stayed with me after the film. But what remains consistent is the sheer fun of watching Robin Hood Pandey solve the many problems of the world by breaking necks. I think complicated times call for uncomplicated heroes and Chulbul Pandey fits the bill perfectly. My review of Dabangg ended with a plea for a better story for Chulbul. Like so much else in Dabangg 2, that too remains the same. Can someone please write a terrific plot for this terrific character?”

     

    Rajeev Masand of IBNLive commented, “Expectedly Dabangg 2’s only strength is Salman Khan himself, who is the glue that holds together this slipshod film. He’s charming in his romantic, cheeky scenes with Sonakshi Sinha, he’s mischievous and endearing while teasing his father, and plain hilarious in his interactions with his sidekick cops. Sadly, Chulbul Pandey is an extraordinary man trapped in an ordinary, unexciting world in Dabangg 2.”

     

    Sukanya Verma of rediff.com was nostalgic for the original. “Dabangg 2 serves primarily as a reminder of what this Rs 100 crore addiction is doing to the art of entertainment. Entertainment, not filmmaking, mind you. Even escapism deserves to be treated with boundless imagination. And so I’ll take Salman Khan stopping a moving tram with nothing but a blazer over the same old Matrix-era maneuvers. Now THAT was quite a kamaal, Pandeyji.”

     

    Shubhra Gupta of The Indian Express ranted, “The whole film revolves around Chulbul. What else can it do, poor thing? His chulbuli, played by Sinha through the film in the same curvaceous-cum-coquettish manner, the same sideways come-hither glances, stays in the kitchen, occasionally straying to the bedroom, and getting to leave the house only a couple of times. Clearly, if you want to be a 100 crore club mascot, that’s all you can aspire to.”

     

  • Anil Thakraney: Brand Modi versus Brand Rahul

    By Anil Thakraney

     

    Human beings are brands too. The same principles of product quality, marketing effort, positioning and consumer image apply. Which is why we must evaluate them in terms of pure marketing logic. Today, let’s take up the case of Brand Gandhi Junior and Brand Narendra Modi.

     

    Brand Modi is a powerful brand, and we already know that. Consumers are crystal clear on the positioning, and the brand consistently delivers what it promises. Brand Modi primarily appeals to the emotion, and backs that up with rational logic. The ‘Hindu Fighter’ image appeals to the majority in the state of Gujarat. And for the fence-sitters, it’s the ‘development’ platform that works. In that sense, Brand Modi is perceived to be a complete brand. Therefore even if the rest of India does not favour the primary image of this brand, the saleability increases on account of the secondary promise. This dual positioning will be of immense value for Brand Modi in 2014. What makes this brand even stronger is its charismatic personality, which is supported by aggressive marketing and promotion. Consumers like to be associated with the brand, and this further strengthens saliency.

     

    In short, a clear market positioning, consistent delivery, powerful brand values and a huge consumer connect. Clear winner.

     

    The case of Brand Rahul is the exact opposite. There is no perceptible brand positioning, therefore the consumer is unclear on what it stands for. What makes things worse is that the house from which this brand emanates, its USP, has lost saliency over the years. In addition, Brand Rahul seldom gets promoted in the market place, therefore consumers are kept in the dark on its efficacy. And no one puts money on an ‘enigmatic’ brand, unless it’s a top-end perfume. In addition, on the few occasions Brand Rahul has been made visible in the market, its performance has been a disaster. Therefore, the brand connotes negative values.

     

    In short, vague brand imagery, lack of product performance and poor marketing effort. Clear loser.

     

    So if the battle of 2014 is going to be fought between these two brands, simple marketing logic tells us who’s the favourite one to win. Unless, of course, Brand Rahul does a complete turnaround in the coming period, and I doubt that’s going to happen. It’s a hopeless brand.

     

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    PS: Incredible stuff. It’s impossible to believe these are illustrations, not photographs. Now this is art I truly adore. Hope to find such talent in India… imagine the millions of rupees advertisers can save by avoiding over-paid photographers.

     

    Link: http://www.creativebloq.com/illustration/realistic-pencil-drawings-11121172

     

  • The Anchor: Harish Bijoor on 6 reasons brands need good consultants

    By Harish Bijoor

     

    #1 Brands tend to get inward looking. You need a guy from outside to get you looking outward. Get that guy!

     

    #2 Brands are about outside people: Consumers. Your consumer facing may need to be corrected. Aligned. Modified. Get an outsider to do that!

     

    #3 Brands need outsiders more than insiders. There is a certain degree of insider-incest that needs to get ventilated and aired, more often than not. Get him in!

     

    #4 Brands get jaded by being continually fondled by insiders. Get the outsider in! For a while, before he starts behaving like an insider!

     

    #5 Brands get pompous. You need a good consultant to get you off the pedestal of pomposity!

     

    #6 Brands need Devil’s advocacy periodically. Get a consultant who is a devil!

     

    Harish Bijoor is a brand expert and CEO of Harish Bijoor Consults Inc. His Twitter handle: @harishbijoor

     

  • Debrief: Domino’s: Pizza hai ya truth serum?

    By Anil Thakraney

     

    An interesting promise by Domino’s Cheesy Boloroni Pizza (wow, what a mouthful, the brand name). You can make new discoveries about each other when you consume this cheesy snack together. Now, I understand a pizza is a pizza so they can’t really belt out technical USPs, you do need wacko ideas. But this one is much too corny.

     

    The TVC features a young honeymooning couple in Goa. They are about to step out of the hotel room for some sightseeing when the young lady expresses a desire to consume the cheesy pizza. The taste of which makes this shy gal open up to her brand new hubby, as she freely shares secrets from her past life. No, not that she’s indulged in kinky sex before marriage, only the sweet stuff. These ‘discoveries’ make the chap forget all about Goa, and he wants to hear more from her. In short, the pizza offers ‘rishton ka time’.

     

    All very fine and dandy, but there’s a crisis of credibility out here. It’s a cool idea but for an entirely incorrect product. Pizza is a fast food item, it’s what you order when you are pressed for time or are too pooped to enter the kitchen. It’s hardly a meal over which a couple would spend quality time with each other. Therefore this approach makes you laugh out loud rather than look forward to new ‘discoveries’ in your own partner. The ‘truth serum’ approach may work for a laboured seven-course Indian meal, but it doesn’t for a fast food item. Also, a newly married couple ordering pizza on their honeymoon? That too in Goa? This tells me they are either broke or are headed for trouble.

     

    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=nmn16YwK1Rk[/youtube]

     

    Rating: (On a scale of 1-5): 1. Good idea for the wrong product

     

  • Ranjona Banerji: Big Brother I&B

    By Ranjona Banerji

     

    The Information and Broadcasting ministry has started behaving like the Ministry of Magic under the influence of Voldemort. In a note to TV channels, the ministry has said that some channels have not been showing “due responsibility and maturity” in covering the post gang-rape protests in New Delhi and that “this telecast is likely to cause deterioration in the law & order situation, hindering the efforts of the law enforcing authorities”.

     

    We all know that TV channels sometimes display signs of immaturity or that coverage can get skewed or events magnified. But that is hardly the government’s problem. Of course, all that happened in the non-stop coverage of the Delhi protests for five days was that the ruling government’s ineptitude was exposed. Sheila Dixit, chief minister of Delhi, may belong to the Congress but she was quick to shift the blame for the police’s behaviour to the lieutenant-governor of Delhi and by implication to the Centre.

     

    The Delhi protests and the excessive force used by the police have turned out to be a public relations disaster for the UPA. It is telling that one of its responses has been to issue a warning to TV channels to behave better. How TV channels behave and do not behave is a subject for the viewer to deal with and for any transgressions of perceived behaviour, there is the National Broadcasters’ Association and other such bodies. The government does itself no favours by behaving like Big Brother. It is interesting that this note comes after Delhi police commissioner Neeraj Kumar blamed the way the media had handled the protests to Rajdeep Sardesai on CNN-IBN.

     

    This is not the first time that the UPA government has tried to muzzle dissent or disagreement. It is a testament to the power of television that the government finds its criticism so unpalatable. What seems incredible is that once more it has succumbed to knee-jerk tactics which can only come back to bite it in the posterior. Revealing its insecurities in this manner only make it easy fodder for the media as the ruling coalition approaches the next general elections.

     

    And as for the media, how did it indeed cover these protests? Did it go overboard? Possibly. Did it forget all about news in general as it concentrated on one event? Yes. Did studio discussions descend into incomprehensible chatter as they progressed? So what’s new about that?

     

    Those problems remain with TV coverage. Headlines Today this time decided to be with the “people” and display all the immaturity available to it. “Where is Rahul Gandhi” and “Why is the moon waxing” were questions which were a diversion from the very serious issue of rape, male attitudes and policing. NDTV tried to be balanced but Barkha Dutt as usual used the emotional route. Arnab Goswami seemed to be missing in action so Times Now did not thunder and declaim as usual. CNN-IBN was sometimes balanced, sometimes carried away by the crowd dynamics.

     

    It is also true however that so many things were happening at the protests and around the riots that what to focus on would have been a very tough choice. Was it rape itself, was the public anger, was it the government’s bizarre responses, was it the Delhi police’s self-congratulatory stance, was it about punishment or the judicial system? In all these questions, by reacting as events progressed rather than working out a strategy, TV channels did seem a little confused. But TV in India is not a medium which makes for meaningful discussion and we all know that. Little that happened seemed to justify a finger-wagging note from the Information and Broadcasting minister.

     

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    The funniest tweet going around was that Sachin Tendulkar announced his retirement from ODIs to deflect attention from the Delhi protests. As conspiracy theories go this was out there and if true, it didn’t work!

     

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    Some newspaper articles stood out. Anup Surendranath wrote in the Hindu on how castration as a punishment for rape will not work: http://www.thehindu.com/opinion/lead/castration-is-not-the-right-legal-response/article4232547.ece?homepage=true

    Salil Tripathi had a very moving piece in Mint on men and rape: http://www.livemint.com/Opinion/zuZTj0Tz2F02tFsRznUn4H/Delhi-outrage-We-are-the-enemy.html

    Flavia Agnes looked at how the police and judicial system deal with rape in Asian Age: http://www.asianage.com/columnists/rape-death-349

    And Ayaz Memon put the Delhi rape and the government response succinctly and insightfully in the Mumbai context for his weekly column in the Mumbai edition of Hindustan Times: http://www.hindustantimes.com/India-news/Mumbai/Women-unsafe-We-are-all-to-blame/Article1-979988.aspx

     

    Ranjona Banerji is Contributing Editor, MxMIndia and a senior journalist and commentator. The views expressed here are her own