MxMIndia

Category: BLOGS

  • we can't ignore the fact that online shopping gives us more discounts and privileges to get the right products into our homes, even without stepping out of our doors says Rama Jamili

    The Anchor: 6 things to keep in mind while looking for discounts online

    By Rama Jamili

     

    Investing our hard-earned money is very important, especially when we want to buy something tangible. Nowadays, people are worried when it comes to online shopping. But we can’t ignore the fact that online shopping gives us more discounts and privileges to get the right products into our homes, even without stepping out of our doors. Price is the primary factor when we do online shopping. Here are 6 things to keep in mind when we go for discounts online.

     

    1) Quality:

    While purchasing any product, quality of the product is of prime importance for the customers. Hence, maintenance of quality of each and every product is valued more by the online retailers, because we are more focused on retention of customers. Description and specifications of the products can be checked before selecting any product. If the buyer is not satisfied with the quality of the product, they can first check the product and then only buy it. Online shopping also has options of cash back in case the buyer finds any damages or faults with respect to the quality of the product.

     

    2) Time period for product delivery:

    Delivery of the product within stipulated time is another important factor while shopping online. Many websites offer buffer delivery time, like delivery can be made within 2-3 working days, but the product reaches the customers within a day, which definitely creates a good impression in the buyers’ mind. In today’s busy world, where people don’t have time to go out and shop, online shopping is the best option for buying/sending gifts for birthdays/anniversaries and so on. Online shopping with discounts and proper delivery of the product attracts more Indian customers.

     

    3) Variety of products:

    More discounts will be available when wide variety of products is offered in online shopping. The advantages are, first, it attracts more customers as there is choice. Second, online retailers provide an option to compare prices of different brands or different models.

     

    4) Guarantee/ Warranty:

    The next big question for most of the buyers, if they are buying discount products online they are not sure of ‘guarantee /warranty’ of the product. Despite mentioning about the products warranty, for example if it’s a mobile then the warranty period will be mentioned. All customers should check the warranty and provide proper email id so that there is always a proof with them about the product. Still, if the product bought online has any defects; the product can be repaired or exchanged.

     

    5) Mode of payment:

    Another important factor is mode of payment for the products purchased online. Some people are worried about the quality of the product or what if it is damaged or if they buy a fake product. This fear can be removed by inclusion of Cash on delivery (COD), which is the most preferred option. Other options available are Credit card, debit card, VISA and others. Easy refundable clause is also prior concern to the customers.

     

    6) Free shipping:

    Free shipping is another factor which buyers generally look for to save cost. Shipping cost would again add up more to the amount paid for particular product which generally bothers the buyers. Online websites providing free shipping attracts more buyers to discounts of products where retailers are making it easy for buyers to shop online.

     

    Rama Jamili is the Director of Fopping.com

     

  • In the creative business you don't need any qualifications to shine. The idea is a great leveller says Robby Mathew

    The Anchor: Robby Mathew on 6 reasons why life of a creative is different from that of others

    By Robby Mathew

     

    1. Most jobs are about patterns where the endeavour is to master the pattern. You do the same thing repeatedly till you are good at it. In creative, every day is new. You don’t know what marketing problem is going to be thrown at you. You have to relearn everything, every single day.

     

    2. Creative is the business for young people. In creative you start ‘losing it’ as you grow older, unless you make a conscious decision to stay young/ stupid/curious/eager/brave.

     

    3. Creative people have to be complex (like the colour white which includes all colours). Creativity allows for paradox, light, shadow, inconsistency, even chaos – and creative people have to experience extremes with equal intensity.

     

    4. Here in this field you can give birth to an idea, nurture it and make it big. And then, like a proud parent, you can show it to the whole world. How many other careers can offer that???

     

    5. In the creative business you don’t need any qualifications to shine. The idea is a great leveller.  A college drop out with a fertile mind can outshine a business school star in no time.

     

    6. In creative, you are only as good as your last job. Nothing keeps you on your toes like a job in any creative function.

     

    Robby Mathew is NCD, Interface Communications

     

  • Not going to GoaFest? Fix that, in seven shakes of an aircraft's tail! Dhunji Wadia tells you why.

    7 reasons all creative agencies must be at GoaFest

    By Dhunji Wadia

     

    #1 GoaFest is the most prestigious advertising festival in India, jointly hosted by the AAA of I and The Advertising Club Bombay.

     

    #2 It’s a wonderful opportunity to attend stimulating seminars and rub shoulders with the best minds in the business from India and overseas.

     

    #3 One gets to see the entire body of innovative work created in the last year.

     

    #4 The size of the organization does not matter – small organizations have as much a chance to win an Abby as big ones do.

     

    #5 Everyone wins – the people who create the groundbreaking work as well as the viewers who get to see all in one stretch. It’s a celebration of the work created by the industry.

     

    #6 The awards also spread good work globally.

     

    #7 They happen in Goa.  I rest my case!

     

    Dhunji S Wadia is President, Everest Brand Solutions.

     

  • Being a medium with only one sense paramount, the message – both about the identity of the station and things attached with it – needs to be stylish, individualistic, and memorable, feels Sarthak Kaushik

    The Anchor: 4 things I would like to change in Radio Programming

    By Sarthak Kaushik

     

    1. Programming differentiation

    Sometimes looking around can influence individual creativity, and far too often, the ‘mega’ goings on are mirrored across the airwaves, without a thought for its efficacy in grabbing eardrums of that particular city.

     

    2. Radio as a LOCAL medium

    What a listener in Mumbai would identify with is not necessarily what appeals to the listener in Bengaluru. Radio is an intensely local medium, with its geographical bearings – and the understanding thereof – being critical to its connect. And on radio, if the personal touch is missing, the biggest USP of the medium has been squandered. In trying to make a countrywide campaign, sometimes this attention to ‘local’ goes missing.

     

    3. Making the listener a star

    Far too often, celebrity endorsement overshadows the fact that radio works on a one to one, on-the-passenger-seat-of-my-car intensity. And when the listener feels a part of the station – the Star – the loyalty lasts for a long time. Attention to making the listener feel special could perhaps do with a little more focus. Everyone wants to be associated with a celebrity, but more importantly, everyone wants to feel like a celebrity, the nudge-wink “I Am on Radio” feeling could also perhaps be encouraged a little more

     

    4. Simplicity still rules

    The keep it simple rule still applies very much to radio. Being a medium with only one sense paramount, the message – both about the identity of the station and things attached with it – needs to be stylish, individualistic, and memorable. But, perhaps, the power of simplicity in ticking all these boxes gets dropped by the wayside. A flashy message might make the jaw drop open, but the simple elegance of a warm connect will invariably lead to a smile. And in the end, the smiles are usually more memorable in the long run.

     

    Sarthak Kaushik is Director, Programming, Hit FM

     

  • What does Aircel have to do with Dhoni's self-belief saga? This ad is valid for any brand and any product category

    Debrief: Aircel: Misplaced belief

    By Anil Thakraney

     

    ‘Let’s keep believing’, says Aircel. Okay man, will do. But believe in what? In myself or in the Aircel call center executive who will hopefully have solutions to my billing problems? That minor detail doesn’t get explained in the new Aircel advert.

     

    So, I suppose ‘Belief’ is Aircel’s brand new corporate philosophy. That’s fine, but this platform has been sucked out dry in advertising. I wonder if people, er, believe in it anymore. Also, the treatment of the ad film, which features brand ambassador Dhoni explaining to a young friend (and to himself) the importance of not losing hope in bad times, is too close to one of those booze commercials the cricket captain does. I almost expected Maahi to sign off the ad by asking the kid to ‘Make it large’.

     

    Blasphemous thought.

     

    But more than the positioning and the treatment, I have a serious problem with brand linkage. What does Aircel have to do with Dhoni’s self-belief saga? This ad is valid for any brand and any product category… self-belief is a universal concept.

     

    Also, because the brand arrives abruptly in the end, its recall is gonna be a dicey issue. I would be rather surprised if Aircel gain’s much from this effort.

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=QJbpzQSO3U8[/youtube]

    Yep, I believe in Maahi. Nope, I don’t believe in this ad. I think I’ll just go and make it large.

     

    Rating: (On a scale of 1 to 5): 1. Weak idea and execution.

     

  • In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web

    [MJR] Crime & transport are issues of national importance

    By Ranjona Banerji

     

    Newspapers in Mumbai this week have been pre-occupied – and quite rightly – with two major issues: transport and crime. A fire at a signalling cabin crippled the Central Railway’s Main and Harbour lines, affecting some 40 lakh commuters. The problems are not likely to vanish fast either.

     

    The coverage has been comprehensive and detailed – and it is difficult to fault any paper here.

     

    In fact, even with the other more sensational case of murders and the underbelly of the glamour industry, newspapers have shown remarkable restraint while still providing blanket coverage.

     

    Both stories in a sense are not Mumbai-centric. The collapse of a commuter system in the country’s financial capital means that millions cannot get to work on time, if at all. This affects productivity and, ultimately, profits for everyone. Also, for other large and growing metros there is a lesson here about the importance of infrastructure and alternative public transport systems.

     

    The case of the murders may be murky but also affect the nation. Thousands still flock to Mumbai as the mecca of the film and television world. Many of these are innocent or naïve in the ways of the world and get easily conned by the criminal elements that hang around the fringes of the industry. The three murders being investigated – an old gentleman whose son was fooled by the suspects, a young man who was trying to cut business deals with them and a young model – are cases in point and all the victims came from outside the city.

     

    The larger point is that these are issues – logistic and sociological – which affect the whole country. Newspapers elsewhere should take them up. And not just for the salacious context of the murders.

     

    * * *

     

    The successful launch of Agni V got its space on TV and in newspapers but perhaps nowhere so much as on Twitter and in cyberspace. People were breathless with excitement over this great achievement by India and there was little or any objective or even critical comment. It is quite difficult to be critical about “nationalistic” issue on the Internet because of the waves of patriotism which sweep all over it!

     

    * * *

     

    The fifth edition of the Indian Premier League reveals some maturity on part of the Indian media. The last four years have been filled with enthusiastic hyperbole or visceral hatred all over TV and pages of print. Since last year was something of a flop and the opening ceremony of this season a damp squib, there was general wariness all around.

     

    However, with the IPL being treated more as a sporting encounter with elements of fun rather than a be-all-end-all mega-event which must bring our lives to a standstill, it is well on its way to being a success. Media hype has been limited but media coverage has been adequate. This year, hysteria over the owners and their glamorous friends has been limited.

     

    The worst you can say about the IPL is that the studio shows are enormously irritating and tacky, where seasoned cricketers are forced into silliness by the hosts. When these same hosts prance all over the cricket field, they are no less silly and the cheerleaders in the studio just look tacky. No one seems to care much about those on the field either – and their dancing hasn’t reached the high level of gymnastic ability and artistic proficiency that American cheerleaders have to display. In fact there is a lot of wiggling and waving but practically no dancing. Just saying.

     

    * * *

     

    As you may have guessed, I have been sadly deficient in my TV news watching this week. Blame it on the weather – didn’t want to get any hotter under the collar!

     

  • Anil Thakraney is not at Goafest, but he lists his Do's and Don'ts: including how you can land a job at Ogilvy and why you must carry a permanent black marker with you!

    Anil Thakraney’s 7 Do’s and Don’ts for Goafest

    By Anil Thakraney

     

    I am not doing Goa this year. Though I did attend the fest some years ago, and noticed that the participants need to do a few things differently in order to make better use of the event. Here’s my list of suggestions, if you are en route to Goa:

     

    1. Carry a permanent black marker with you. And if you notice a scam ad pasted in the exhibition area, write in full caps on top of that entry: SCAM. Do it even if YOU submitted that particular entry. There has to come a time when the ad world outgrows this charade. So why not begin the shubh karya this year?

     

    2. If you are sloshed and hugely fed and have to attend a speech by one of those luminaries, I suggest you try and grab a seat at the rear. Don’t try to please your boss and diligently head for the front row. There are other ways to suck up. And I say this because if the presenter turns out to be too sleep-inducing, you can make a quiet escape from the rear without being noticed. This is much better than being caught yawning. I do this at every speech I attend, and it’s served me well in life.

     

    3. Gherao the organizers and demand that they find a way to break the ice with Lowe. Even better, do this after downing six large pegs. It’s critical that all leading ad agencies take part so that Goafest can become a truly meaningful awards event.

     

    4. Please don’t hang around the entire time with colleagues from your own office. That is stupid. You do that back home anyways. Here’s an opportunity to meet with colleagues from rival agencies and from other cities, to forge new alliances. And if you are really lucky, she may even slip in her room key into the sandy pocket of your Bermuda shorts.

     

    5. This is for the suits: Please DO NOT wear floral shirts. It’s much too pretentious, wannabe and desperate. Stick to semi-casuals. You will be appreciated for that.

     

    6. Please say a warm hello to Piyush Pandey. In Hindi, of course. And claim that you’ve just arrived from Etawah or Allahabad or Kanpur or Varanasi or Kumaon. You may land a job at O&M. On the spot.

     

    7. Please hang around in Goa (at your cost, of course) for an extra day. You could check into a seedy hotel and spend the day ogling at the Russian chicks on Anjuna beach. Not only will this be fun, it does not make sense for 3000 delegates to exit Goa on the same day. The Goa airport, even on uneventful days, is quite chaotic. Post Goafest, it becomes a bloody nightmare.

     

    Have a good time! Cheers!

     

    Anil Thakraney wrote this as part of his Hard Knocks blog. We thought it’s just right for the Anchor – Ed

    Click here to view all Goafest 2012 stories

    Click here to view all Goafest 2012 stories

     

  • Once you've got your core competency (ability to conjure up fantastic ideas) and remarkable talent in place, follow the 5 commandments to become the Rajnikanth of advertising, Amod Dani style.

    The Anchor: 5 commandments for ad stardom

    By Amod Dani

     

    Some say stars are born. Others believe they are created. In advertising, however, stars are a result of both. Beautifully blended in a pressure cooker environment of tight deadlines, a dash of revealing briefs and a spoonful of client feedback.

     

    You must have it in you to become an Ad-guru, the zing, the X-factor, the mojo jojo. Call it what you may but this is the most important ingredient if you want to become an Advertising A-man.

     

    So once you’ve got your core competency (ability to conjure up fantastic ideas) and remarkable talent in place, follow the 5 commandments to become the Rajnikanth of advertising.

     

    And get ready to bask in the hot Goafest Sun, Don Draper style. Godspeed!

     

    #1 ‘P’seudonym

    What’s in a name, they ask? Everything. Take a look around at all the advertising biggies and you’ll see. The top guns have one thing in common: the letter ‘P’. According to Pandit Suryakumar, Onomsatics (the study of names) has played a significant role in determining the future of advertising in India. ‘P’ stands for Precision, Persistence, Perseverance, Positivity and above all Perfection. So ‘P’lease move over Ekta Kapoor, the days of ‘K’ are numbered. By the way how does ‘Pramod Dani’ sound? Naaah!

     

    #2 A.K.A

    Pops, Paddy, Balki, Aggie: A talent pool like that is truly unique. But what do all of them have in common? A nickname of course. Now that’s the second most important commandment.

     

    An alias, a shorter name or a unique nickname will truly put you in good stead for advertising stardom. But stay away from the names that your mother, grandmother and thousands of your relatives call you. Shontu, Monty, Bunty, Baby, Chotu, Bubbles, Pingoo and Vishambhar are not your ideal aliases. And yeah, do check for patents before you sign up for one.

     

    #3 Be the cover page

    Making a fashion statement plays a vital role in becoming an ad-star. So whether it is wearing all black or donning the latest top-hat, let your style be as unique as your work. Douse yourself into the pages of GQ or pester the daylights of your local darzi and dig out a style that defines you. From variations of facial hair to plain white shirts, from baldness to the badhti ka naam daadi look: ensure that you are a not just an ad-icon but also a style icon. Let caricature artists have a field day.

     

    #4 Bollywood, thy middle name

    Become a name frequented by the Khans and the Kapoors. Keep your feet on two rocks, one firmly placed in the ad-world, the other, nimble-footed, in B-town. Be associated with Bollywood in some way or the other. Music, Direction, Script writing, Screenplay, DOP, Spot, who cares, just make sure you are around a damn set. Flop movies or not, you being a part of Bollywood comes with a big plus: Dropping names!

     

    #5 Have your own Mnemonic

    Like the big brands they create, all the ad-biggies have their own unique Mnemonic. A brand property that is unique to their own personalities. From an exaggerated laughter to a short temper, from poignant hand gestures to exquisite catch phrases that remind you of your mother and sister, figure out what’s your Mnemonic.

     

    However this commandment comes with a big caution. At times, your Mnemonic might not be the one you’d really want as an Ad-star. So the next time you scratch your behind, burp vociferously or drive your finger into those nasal corridors, be careful, the peering eyes might just make that your Mnemonic. And not a pleasant one to say the least.

     

    And if the 5 commandments don’t help you become a star, then Sorry Mate. Kind of like my Pre-Happy April fool’s day. Not like you didn’t see it coming. As for all us mere mortals, it is back to the tried-and-tested mantra of simple hard work and passion. That’s how Piyush did it, that’s how Balki did it, that’s how Aggie did it and that’s how we must to do it.

     

    To be a star or not, well, only our stars will tell.

     

    Amod Dani is ECD, Leo Burnett.

    Click here to view all Goafest 2012 stories

     

  • After all, it is the only big way of celebrating being in a fun and energy-filled industry, feels Vishakha Singh

    Anchor: 5 reasons why one must go for Goafest

    By Vishakha Singh

     

    Companies and people will very soon start talking about the Goa Fest, some media channels are already doing stories telling us what to expect, the controversies and so on. As usual some veterans will ask: “It is the same set of faces, same people, then why this Goa Fest Ji?” And I would reply with a ‘why not?’, after all, it is the only big way of celebrating being in a fun and energy-filled industry.

     

    Here are my five fabulous ‘Fs’ why you should consider going to theGoafest. (Or otherwise)

     

    5. Feel fresher, Feel younger

    When was the last time you did the rain dance? Wait, you just thought you are too old for it? Hah, so am I, and I’m itching to be forty. But that said, I love to watch people on the rain dance floor as I only feel younger. And that’s not the only reason, there is much more energy around in the air to make you feel young in your mind. Age doesn’t matter and will not matter for a while, if you attend Goafest!

     

    4. Fast Forward

    It’s not about celebrating what was good last year; it is more about trends that are emerging. Whoever says whatever; there is a lot to hear. Hear from both national and international minds who give a peek-a-boo in the future. Every year, without fail, the lineup is worth spending a few hours in the air-conditioned hangars. If you fall asleep, you get to recharge yourself, if you stay awake and stay alert; you are in a fast-forward world in a very different way.

     

    3. Facebooking

    Not the Mark Zuckerberg one, but more on face-to-face booking. Yes, Goa Fest is one helluva of social networking opportunity – colleagues, ex-colleagues, new flames, old flames, clients, agencies… there is not a moment you’ll be left alone, even if you wish for it! This is the best time of the year to get your own dose of social networking and that too right at the beginning of the financial year. So pick your choice and spend the year in that company. The company that you keep is what matters, make your choice here!

     

    2. Fire Fighting

    Not too many people will talk about this, but Goafest is the perfect furnace to make you a fighter. Year after year, organizers choose such dates that you will come out a fighter at the end of it. If you can beat the heat, you are an accomplished fighter, and would end up winning all deadlines!

     

    1. Fine tuning

    Um, this is quite secretive. This is not loud. This is absolutely to one’s self. With the amount of work displayed and the creativity in the air, you fine tune your mind, your thoughts, ideas, and keep it hidden – sometimes consciously and many times sub-consciously. This is the best gift that you could give yourself. Of being observant. Of people. Places. Work. Conversations. Of your own self!

     

    If you are convinced of these five fundas (or have some of your own), you must convince at least one more person. Preferably, your client, your agency, your people. See you at Goafest!

     

    Vishakha Singh is Executive Director, A Comms

    Click here to view all Goafest 2012 stories

     

  • Given the huge response to our feature tracking Sachin Tendulkar's career via Amul ads, here's bring you the IPL story via Amul ads

    The Anchor: 20 Amul ads that tell the IPL story

    By AN Chorrea

     

    There are many who believe that the Indian Premier League’s fifth edition is not as much of a rage as its earlier editions were, but there’s no denying that the IPL does dominate discussions in the advertising, marketing and media frat.

     

    Given the huge response to our feature tracking Sachin Tendulkar’s career via Amul ads, we dug into the archives to bring you these Amul ads on the cricketing league.

     

    1. On outstanding performers of Rajastan Royal Cricket team (Apr 2012)

     

     

    2. On the commencement of Indian Premier League 5 (Apr 2012)

     

    3. On BCCI terminating franchise of Team ‘Kochi Tuskers Kerala’ for default of payment (Sep 2011)

     

     

    4. On Chennai Super Kings winning the finals of IPL 4 (May 2011)

     

    5 .The West Indian cricketer in top form in IPL 4 (May 2011)

     

    6. Hype around the relationship between Shane Warne and actress Elizabeth Hurley (Apr 2011)

     

    7 .Preity Zinta’s cricket team winning an IPL match (Apr 2011)

     

    8. SRK performs after his team wins an IPL match (Apr 2011)

     

    9. At IPL auction last year, Saurav Ganguly was not bid for (Jan 2011)

     

    10. On the auction of cricketers ahead of IPL 4 (Jan 2011)

     

    11. On the termination of two IPL franchises from IPL 4 (Oct 2010)

     

    12. On the victory of Chennai Super Kings over Mumbai Indians in the IPL 3 final

     

    13. Controversy surounding IPL Commissioner Lalit Modi (Apr 2010)

     

    14. Several cricketers drop out of IPL due to injuries (Mar 2010)

     

    15. On the glamorous women being co-owners of some of the IPL teams (Mar 2010)

     

    16. Rain plays spoilsport during the IPL2 matches being played inSouth Africa(Apr 2009)

     

    17. Venue of IPL shifts fromIndiatoSouth Africa(Apr 2009)

     

    18. IPL cricketers in race for top positions – Delhi Daredevils batsman Gautam Gambhir top run-getter, Rajasthan Royals captain Shane Warne leading wicket-taker & Chennai Super Kings captian M S Dhoni bastman for the most boundaries segment (May 2008)

     

    19. Shah Rukh Khan sings for Indian Premier League (IPL) music video ‘Run Just Run’ his franchisee IPL Kolkata Knight Riders cricket team – (Apr 2008)

     

    20. Indian Premier League (IPL) franchisees ranging from Indian business tycoons to Bollywood stars bid for top Indian & International Cricketers during an amazing price auction (Feb 2008)

     

  • Even a simple thing like a Facebook page can be created to upload resumes of habitual scamsters. This will ensure folks think many times before they cheat

    Anil Thakraney: What to do with scam ads?

    By Anil Thakraney

     

    Quite frankly, if there is a scam happening in every walk of life in this maha corrupt nation of ours, how can we expect the advertising creative people to behave like Bapu or Mother Teresa? They are products of the same rotten system; they haven’t arrived from planetNeptune. Which is why I don’t really blame the sods who indulge in fraudulent ads. They are simply living up to the high moral ideals that have been set in this country.

     

    Still, have you ever wondered about the real reason why creatives do this mischief?

    And what can be done to control this menace without Anna Hazare’s intervention? I think both, the explanation and the solution is simple. This is no Agni missile science.

     

    The reason these scam ads thrive is the same reason hawkers land up on the footpath right outside your apartment block. Because people buy from these hawkers. If the residents become united and declare that they will not buy a single item from these trespassers, the hawkers would vanish. Similarly, ad agency chiefs must not only throw out job seekers who land up with scam work, they should blacklist these chors, so that the entire ad world becomes aware of their misdeeds.

     

    Even a simple thing like a Facebook page can be created to upload resumes of habitual scamsters. This will ensure folks think many times before they cheat.

     

    The core problem is that creative directors ACTUALLY hire people based on the work done and awards won through scamming, rather than based on the real advertising they produce. And this encourages people to churn out fake ads. So the solution lies at the desk of the agency leaders.

     

    The question is: Are they willing to stem the rot? Probably not. My own suspicion is that some of the ad bigwigs themselves do scam ads. And so this explains why the problem is proving to be so difficult to solve.

     

    In short, no point blaming the youngsters. They are only following a system that has been allowed to flourish.

     

    * * *

     

    PS: Here’s a list ofIndia’s worst journalists. Compiled by a blogger, and it’s the result of a poll. (Also don’t miss the comments.) You may or may not agree with the views expressed, but you have to agree it’s a totally interesting read!

     

    Link: http://www.mediacrooks.com/2012/04/indias-worst-journalists-2012.html

     

     

  • 6 Reasons why tonight’s the Big Night @ Goafest

    By A N Chorrea

     

    Yes, Balki doesn’t care an eff about it and the folks at Cag have serious issues about the innumerable fakes that come in as entries, but the Abby is the Abby is the Abby. So why’s it the Badi Raat?

     

    1. Because the Creative Abbys will be presented tonight

     

    2. Because even as some of the Creative Abbys were given away last night (and the Media Abbys too!), the meaty, glamourous ones are happening tonight.

     

    3. Because it will be interesting to see how many metals Agnello Dias nets tonight. Yesterday, wifey Nandini Dias’s Lodestar UM bagged several honours. Tonight could well be Aggie’s. Total domination by the Diases!

     

    4. Remember Bobby quit Mudra half-way, just as Sonal quit Bates half-way… It will be interesting to see the mix of emotions as their ex and current agencies walk away with honours (If it was a television event, I am sure the camera would focus on Bobby every time Mudra gets an award or on Colvyn when Aggie gets it for Pepsi… quite like they do in the film awards where you see Rekha’s expressions on Amitabh, Vivek Oberoi on Salman. Etc etc etc)

     

    5. It’s the last day of Goafest. May as well live it up!

     

    Click here to view all Goafest 2012 stories