Category: BLOGS

  • Anil Thakraney: The trick Anna missed

    By Anil Thakraney

     

    So, Anna Hazare’s Mumbai campaign suffered a serious setback. Only a few thousand ‘fans’ landed up, though expectations were of lakhs of people joining in. In fact, I was so mortally petrified of the projected traffic chaos, I made sure I did not plan any travel in the city… I stayed hidden under my bed like a coward for the period of the planned agitation.

     

    Quite clearly there are many reasons why the dharna flopped, and I won’t go into them out here, that’s for columnists in the mass media to worry about. But I must say this: For Mumbai, which is not a politically active city unlikeDelhi, Team Anna needed to think out of the box to get the crowds in. For one, they needed to hire a professional event management company, which would have organized entertainment and refreshments for the attendant junta. People are already fatigued of the Lokpal issue, and there have to be add-ons if Mumbaikars are tempted to give up their routine lives and spend three whole days at the MMRDA grounds. I am quite sure some event companies would have slashed their fees for the noble cause.

     

    Two, and no I am NOT kidding about this, Team Anna ought to have done a promo tie-up with Bollywood, without making a song and dance of it. For example, Don 2 released around the time of Anna’s Mumbai chapter. Could they not have tied up with Farhan Akhtar and Shahrukh Khan? What’s the worst that would have happened? SRK asking people to watch his flick, that’s about it. He does that everywhere, anyways. But in return, his presence would not only have pulled massive crowds in, it would have got Parliament on the edge. And the media would have shown much more interest in the event, even the Page 3 journos would have landed up.

     

    I am sure some of you might think I am trivializing a serious issue out here. Well,

    I am not. Because it’s quite clear to me that poor old Anna Hazare does not have the money or the means or the charisma to send Mumbai into a tizzy. He needed help. He needed to be clever. Because after the Mumbai flop show, even the Anna loyalists are having second thoughts about a solid Lokpal bill. And many fans across the nation seem to be losing faith in him.

     

    It would be a terrible loss for the country if Anna sahib were to fade away into oblivion. It’s time to think different.

     

    * * *

     

    PS: Since I am always cribbing and carping about the Indian media, I have decided to be nice in my last post of the year. For the entire year 2011, news channels behaved liked hysterical cheerleaders for Anna Hazare, thereby throwing all professionalism out of their studios. But as the year closed, I noticed a sense of calm and fair play across the board. The debates were more balanced and nuanced. Even Arnab Goswami was unbiased!

     

    Let’s hope we get to watch more of this in 2012. Happy New Year!

     

  • 2011 ends with a whimper

    By Ranjona Banerji

     

    After all the drama of 2011, it ended with a bit of a whimper, news-wise. It was like a news hangover, where the first day of the year doesn’t quite live up to the excitement built up the day before. So after the fall of Hosni Mobarak, the death of Osama Bin Laden, the end of Muammar Ghadafi, the rise and dip in the fortunes of Anna Hazare, the suspended animation of the Lokpal Bill, the winning of the cricket World Cup, the Indian Test collapse in England, the 100th 100 that never happened, 2011 went away quietly. And 2012 just about crept it.

     

    TV channels took a well deserved weekend holiday. After all, the Lok Sabha and Rajya Sabha arguments – oops, sorry, debates – over the Lokpal Bill kept everyone up through the night for several nights in the last week of the year. Our star anchors were saving and serving the nation long beyond their normal working hours as they assessed the situation for their viewers or repeated whatever their reporters said, whichever was applicable at the time.

     

    Weekend news TV therefore was a medley of old film songs and some the-year-that- was programming, which also included plenty of songs though not necessarily old. The news that the prime minister was greeted by black flags in Amritsar ran a full 24 hour news cycle. Monday morning’s newspapers just nodded at this information.

     

    **

     

    Weekend newspapers took us through the year with images and reminder and trends for the future but it was a bit lacklustre, a been-there-done-that nod to print traditions.
    By Monday morning, it was back to news as usual and the economy was back in business. Mumbai celebrated New Year’s Eve quietly and with better behaviour than before. A mob molested a girl in Gurgaon, says the Hindustan Times, and the police had to do a lathi-charge to get matters under control. There were also deaths in the national capital, unlike Mumbai which also saw a drop in drunk-driving cases.

     

    **

     

    Cricket is also back in the headlines as the second Test match in Australia is ready to get underway and hopes and dreams start rising again.

     

    **

     

    In a sense, the wishy-washy end to the Lokpal bill has sort of dampened enthusiasm. The movement itself petered out, Anna Hazare has been hospitalised and the future of the bill seems shaky. This has left a huge void which is yet to be filled.

     

    In 2012, will the media find a new cause or will it be back to the boring task of making do with the news as it happens?

    Hmmmmm.

  • Debrief: Google Chrome: Real marries virtual

    By Anil Thakraney

     

    Excellent advert from Google Chrome. Taking their global idea forward, which is ‘The web is what you make of it’, they have Indianized the concept quite wonderfully. It’s about explaining to a layman how easy it is to expand your business by creating your own website.

     

    The TVC features an artist from Tanjore (Tamil Nadu). His miniature paintings aren’t selling much, and the man looks pretty disillusioned. He then creates a website for his work, and soon his fame spreads far and wide and he turns into a flourishing entrepreneur.

     

    But the magic lies in the execution of the commercial, it’s a combination of the real and the virtual, and it’s difficult to describe it. Watch the TVC.

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=8ZYIBQqRodA[/youtube]

    Now here’s a commercial where everything comes right. The idea, the direction, the editing, the setting, the casting, the music score… all come together literally like a work of art, and effortlessly communicate that Google Chrome can make you prosper in your line of activity. It’s actually a very basic thought, but the fabulous execution takes it to another level.

     

    Also, it must be said, this is a risky storyboard. Things could easily have gone horribly wrong with a mediocre treatment. Full marks to Google Chrome and their ad agency for taking that risk. It’s paid off.

     

    Rating: (On a scale of 1 to 5): 4. Art and science come together seamlessly to create magic.

     

  • The Anchor:6 ways ad agencies can attract top talent

    By Partha Sinha

     

    By abolishing the term ‘agency’ : Nobody, absolutely nobody from Harvard or Rhode Island School of Design would like to join an ‘agency’. Anything, even if it is as vague as a brand house or a communication company, sounds more respectable than an ‘agency’.

     

    By not behaving like an ‘agency’: The term ‘agency’ was born because advertising companies represented the media owners as their agency. Today the creative agencies don’t do that, but they represent another lot – the film producers. Today ad agencies are the agents for filmmakers. More time and energy goes into pushing a producer to the client than anything else. Again, no talent wants to come in to help producers buy very expensive cars and apartments.

     

    By changing the agency business model : By behaving like true middlemen, agencies never kept any IP with them. So today, the agency valuation is a joke. Again great talent will never join an industry whose current and future valuation is worthless. The advertising industry should be ‘valued’ for the assets they create, and that calls for IP-based remuneration.

     

    By getting rid of agency fears : Today, the confidence level of agencies has hit rock bottom. Fear is the primary driving force for the functioning of an agency. Agencies are afraid of not only the clients but of film producers, hoarding contractors, research agencies and all other sundry people. No young talent would work in an atmosphere like this. Agencies can become a bit more confident by shifting the conversation from ‘I think’ to ‘I know’. Young talent would love a place that’s more confident of its creations and not just based on hunch and judgment but based on knowledge.

     

    By restructuring the agency organisation : There are people in agencies whose primary job is to second-guess the client . They are clients’ agents inside the organisation (and they can come from any discipline, even creative). No self-respecting talent wants to work for a client, he/she wants to work with a client. Agencies need to rethink their organisation and put emphasis on creation rather than managing expectations. This will increase the inflow of talent.

     

    By discarding some of the agency presentations : There are many occasions where the senior agency types cut a sorry figure in front of a young audience with their sepia-tinted presentations and dead thinking. Even some of the advertising and brand talks that happen on TV shows can scare young talent off. For their own good, ad agencies need to change their thought pieces and representatives. Otherwise young talent will soon start referring to advertising in the past tense.

     

    I know that all 6 of these are virtually impossible to achieve. But then, who said attracting great talent was easy?

    Partha Sinha is the Managing Partner at BBH India.

     

  • No discretionary quotas for journalists please

    By Ranjona Banerji

     

    The story of the day, on Tuesday, January 3, as far as the media is concerned is the front page expose by The Indian Express, headlined: “Meant for ‘distressed’, Orissa plot quota goes to babus, judges, journalists”. The strap below reads: “Row leads to CM scrapping discretionary land or house allotments last month”.

     

    The upshot is that a system of patronage was established in 1985 by the JB Patnaik government to allot houses or land for “the dependent of a person who has made a supreme sacrifice for the nation, but has not been properly rehabilitated so far; member of a family who has been a victim of unforeseen circumstances (terrorist attack, earthquake, flood etc); physically handicapped person…” The categories go on to include police, military, paramilitary and government employees permanently disabled on duty, the families of those who lost their lives in abnormal circumstances as well as eminent professionals, sportspeople, artists, literary figures and women of “high achievement in distress’ and individual cases of extreme hardship.

     

    After this, the beneficiaries appear to have been ministers, bureaucrats, judges and journalists. A scandal where a minister okayed the allotment of two houses to the family of another led Naveen Patnaik to abolish this discretionary quota.

     

    The story, does not tell us how many distressed, disabled people in extreme hardship actually got any land or houses, but it does list the journalists who benefited.

    http://www.indianexpress.com/news/meant-for-distressed-orissa-plot-quota-goes-to-babus-judges-journalists/895060/

     

    This raises a very serious question for journalists everywhere, many of whom have profited under similar schemes elsewhere in the country. The Express story, while naming benefiting politicians and so on has broken the covenant of silence on journalistic transgressions by printing the names of the lucky journalists and the minister under whose discretion they got so lucky. The names belong to several media houses and some are familiar.

     

    One journalist has defended his allotment, pointing out that when he got his plot in 1997, the scheme was legal. He also said that other journalists had lied that they had no other properties – a requirement of this lucky dip system.

     

    The question here is of something else. To what extent can journalists be objective in their reporting/covering/editing/commenting on government affairs if they benefit from government schemes and awards? Does acceptance of such largesse come under the tag of corruption or just luck? Is objecting to such acceptance an expression of self-righteousness or sour grapes?

     

    The profession of journalism has been under the scanner recently for a number of not very salubrious reasons. This is one more criticism which ought to stick. Paid news campaigns as orchestrated by media houses is totally reprehensible. But so is the custom of individual journalists accepting what cannot be called gifts but will have to be seen as bribes which compromise not only their integrity but that of all their fellows.

     

    The Indian Express has done the profession a great service by printing the names of journalists who are beneficiaries. If we are to fight both media corruption and paid news, then the only way is for us to become each other’s watchdogs. We cannot be sanctimonious about everyone else but ignore our own transgressions.

     

    The way The Hindu exposed the Hindustan Times on its story on infant gender changes in Indore or The Guardian has been relentlessly attacking News of the World and others on phone-hacking, is it time for Indian journalists to stop applying the discretionary quota to each other?

  • Gouri Dange: Head Honcho’s Day Out

    By Gouri Dange

     

    I don’t tear up (fancy word for cry foolishly) watching anything on TV or in the movies usually. Close friends sit around pulling on their box of tissues even while watching TV ads, for godsake, and I usually smirk and talk loftily and alliteratively about manipulation of the mind by the media and other such airy stuff.

     

    Weepy Indian soaps, saas-bahu dramas in Hindi and Marathi, I catch only by accident when my finger touches the wrong buttons on the remote; and when I then see a screen-wide shot of large reddened cow-eyes, mascara fake lashes shimmering with tears, I only guffaw and cringe.

     

    But here I am, sniffling after every episode of Undercover Boss. Why, oh why? People around me ask. But they’re quite touched too, I can see.

     

    First a little about the format: in each episode (on BBC Entertainment) the CEO or owner of a big corporation goes on to his shopfloor or into the field, incognito as an entry-level employee, spending one week doing the rounds with ‘lower rung’ staff. He changes his appearance, and since the corporations are huge (45,000 employees, etc) and have far-flung operations, none of the staff that he interacts with are likely to recognize him.

     

    The explanation given for the accompanying camera is that a film is being made on entry-level workers. The boss works in various areas of the company operations, at different locations. This way, he gets to interact closely with the lower and middle order in his corporation.

     

    Invariably, his 7-day outing is an eye-opener for him, one day at a time. The episode is dotted with poignant as well as really funny interactions, as he gets to see and work the system himself. He himself is often bad at doing what they do, invariably needs help, and is sometimes declared unemployable by the supervisor he may be working with!

     

    He meets employees who soldier on in spite of serious health or personal issues, he sees some of the absurd outcomes of his own policies, made far away in corporate settings. He is, to use a cliché, humbled by his own people as he goes along with them on their daily rounds.

     

    At the end of his week undercover, the head honcho returns to his corporate HQ, and calls a handful of the employees who he feels are doing a particularly good job under trying circumstances. He first reveals his true identity to them, much to their shock and amusement, as they recall how frank and ‘themselves’ they have been around him, when they thought he was just a newbie. He also calls in a few link-men in the chain, who need to change something in order for some policies or attitudes or daily circumstances to change for the better.

    The hard-working, cheerful, resourceful employees are then rewarded with promotions, or bonuses, while some employees are given training or better working conditions. Sometimes, the boss will step right out of the groove and help with a personal problem, or even better, turn the person’s coping skills into something of use to the company itself.

     

    For instance, one employee who undergoes dialysis every week, and yet works hard and happily, is also given time off to volunteer at a hospital which is something he wants to do – here he becomes a shining example of the benefits of positivity and good work.

    A simple ‘go-cart’ may be given to some employee who legs it from one building to the other far too many times a day in a large factory compound. More budget allocations are made, as the Boss learns experientially, that his operations just cannot always be about maximizing profits and minimizing down time. When he communicates this to his Board, you can see some faces thaw, some faces tighten; it is very interesting to see those reactions too.

     

    Undercover Boss UK episodes are restrained, and I hoped that the US ones would not be simplistic and manipulative; luckily they are not. Now you’re free to call me a Hopeless Romantic, but what slays me each time is the profoundly shaken look on the Boss’s face, many times during his undercover week. The other thing that has me reaching for someone’s tissue box (I don’t own one, perhaps I need to, now) is the changing look on an employee’s face – from guarded, restrained listening, to a shy child-like slow flush or grin. This changed expression comes up when he/she realizes that someone has watched them closely as they do sometimes mind-numbing jobs (either monotonous, or plain icky, including non-flushing toilets), appreciated their work, and is following up with not just a perfunctory pat-on-the-back, but with change and rewards. There are also often frank and forthright apologies from the Boss for being blind to many things in his own company and his people.

     

    When everyone in an interaction becomes a little more human, I tend to come undone. Of course, the program has QUITE a few ad breaks, and that becomes the Brechtian device that alienates you nicely, so that you never get too caught up and carried away, fortunately or unfortunately.

  • Mediaah!: Why Mukesh Ambani’s Network18 foray is good news for the Indian media

    By Pradyuman Maheshwari

     

    It’s a complex deal and required the financial wizardry of the accounting boys at Reliance Industries, Network 18 and their advisers.

     

    The bottomline is: Reliance is buying into Network 18 and asking it to manage its interests in ETV. Mind it, Network 18 and Television 18 are still Raghav Bahl companies with a majority and controlling stake. Also, Reliance is not going to have Mukeshbhai playing supereditor. RIL has set up a trust (Independent Media Trust) with eminent people as members.

     

    The Ambanis love affair with the media started ever since his father Dhirubhai got into the big league and had a soured relationship with The Indian Express founder Ramnath Goenka. The Ambanis bought over the much revered Commerce Weekly and turned it into a business daily called The Observer of Business and Politics. It also bought over The Sunday Observer. Both the papers shut and there have been rumours ever since of brothers Mukesh and Anil infusing funds in media ventures indirectly.

     

    There were direct ones too like Reliance Entertainment with Amit Khanna at the helm and later Rajesh Sawhney and now Tarun Katial leading the agenda. But it’s the indirect, in-the-closet funding that’s always been of interest. At least one large newspaper and one news channel are said to have benefitted from their largesse.

     

    Interestingly, Anil Ambani’s Reliance Capital had also picked up some stocks in Bahl’s enterprise a while back and more recently a sizeable chunk in Bloomberg UTV. The Bloomberg-licensed channel is now controlled by Reliance ADAG.

     

    While there could be issues of how the interests of big business companies will impact the content of the media they own, especially when there are controversies like we had with Niira Radia and the 2G scam, to my mind the entry of the Ambanis into the media is good news.

     

    The media sector – news media specifically — has been facing awful times. There have been many wrong investments and more importantly the spends are much higher than revenues. The sector is also majorly underleveraged, with airtime most often being sold at a song.

     

    On the possible clash of interests between the business dealings of the large conglomerates and the editorial independence of newsrooms, I have two points on offer:

     

    1. It’s not that all of the the current lot of media companies are squeaky clean and honest. The roster of newspapers indulging in paid news reads like a Who’s Who of Indian media. There are biases which do come in and advertisers often exert pressure and threaten to pull out ads if there are negative stories

    2. The Reliance Industries move of setting up a trust to further its interests in the media is a healthy sign and if it works and is truly independent could lead the way of other business groups entering the media.

     

    I hope the Mukesh Ambani foray sees more big business invest in the media. It will be good for the financial health, lead to more jobs and, Inshallah, better salaries.

     

    Tomorrow: More about the Media and Big Business and the Prime Minister’s speech on Monday

     

    Buzz me if you have a story to tell and gossip to share. Confidentiality assured. Andar ki baat will stay under. There are various ways you can reach me: pradyumanm[at]mxmindia.com, BBM @ 23050B5D, Whatsapp/Gtalk pradyumanm[at]gmail.com, @pmahesh, 98338 76278.

     

    Disclaimer: Although Pradyuman Maheshwari is CEO of MxMIndia other than being editor-in-chief, he chucks those hats while writing Mediaah! So, the views expressed here are entirely his own and not those of the website and the team that runs it (especially the National Sales Head!).

     

  • Debrief: Pepsodent G: WTF, G??

    By Anil Thakraney

     

    Pepsodent G takes care of your gums. Fair enough. But what does Shahrukh Khan have to do with this promise? Unless it’s about Kabhie Khushi Kabhie Gum, which is not the case out here, hehe.

     

    The commercial features King Khan as a Sikh army officer. And it involves an exchange between him and his little son, on how the brand reaches the root of a toothache, and sorts our gum problems. Or some such thing. The only slightly cute thing about the TVC is that father and son address each other as ‘Pappu G’ and ‘Pappa G’. A take off on Pepsodent G. In fact, I think someone in the ad agency got the ‘G’ brainwave, and got so excited, he/she wrote a whole script on it, just to somehow make it work.

     

    [youtube width=”400″ height=”200″]http://www.youtube.com/watch?v=2XNovcMh7w0[/youtube]

    Total waste of money, G. What’s the point of hiring the super expensive Khan when all he has to do is become the brand window for Pepsodent G? Where’s the idea? Where’s the entertainment? Caught up in the weak G ‘masti’, the writer hasn’t even tried to inject some life into the dialogue. The result: a maha boring ad. Despite Shahrukh doing all he can to pep things up a bit.

     

    Not working, G. Back to the drawing board, G. Make the star pay for his fat fees, G.

     

    Rating: (On a scale of 1 to 5): 1. Lifeless script. Shahrukh Khan’s Ra.One was more happening. 

     

     

  • Anil Thakraney: Sach Ka Saamna: A new low in TV programming

    By Anil Thakraney

     

    I watched two episodes of Sach Ka Saamna (SKS) Season 2, and I must say in contrast, Bigg Boss feels like a house of angels. SKS is a completely debauched and exploitative format, where the poor and the desperate are encouraged to wash their dirty linen in public. And in return, they could take home a crore of rupees. A few lakhs in the bag is almost a certainty.

     

    Some of the questions put out by the host would make even hardened souls cringe. They range from cheating at workplace to hatred for parents to adultery in marriage. And all this as the contestant’s family sits in the audience. Hottie host Rajeev Khandelwal sweetens the bitter pill by complimenting the buggers for being courageous, and that’s total bullshit. There is no courage out here, only exploitation.

     

    Remove the prize money, and no one would want to appear on the show, that’s the hard truth. So careers get destroyed, families get broken, marriages lie in ruin… but all justified under the garb of ‘speaking the truth’. Wow!

     

    The show’s TRPs for season 2 are quite poor. But that could be because this time it’s being aired on the channel Life Ok, Star One’s new avatar. More people will discover the channel and the pathetic show, so with time the ratings will go up. Who on the earth would want to miss out on such depraved programming? It appeals to the ultimate sadist in all of us.

     

    No, I am not being moralistic out here. And I am aware that desperate for viewership, channel heads would push the envelope on programming. But how can anyone justify blatant exploitation? I would be okay if they only featured loaded celebrities on the show. Richie-rich people who want us to enter their bedrooms only because they enjoy the trespass. But feeding on people’s poverty cannot be condoned at all. Hope Sach Ka Saamna dies a miserable death. Sooner the better.

     

    * * *

     

    PS: Must read for all creative people. Great tips on how to energize inspiration and battle creative blocks.

     

    Link: http://m.guardian.co.uk/culture/2012/jan/02/top-artists-creative-inspiration?cat=culture&type=article

     

    Former editor and ad man Anil Thakraney is editor-at-large, MxMIndia. The views expressed here are his own

     

  • The Anchor: 9 reasons creativity in advertising is underpaid

    By Sandeep Bomble

     

    Famous Myths

    #1 India still believes in paying for tangibility. Working hard is often recognized. Man hours matter and define work. Thinking is still an intangible quality which is perceived to be present in everyone.

     

    #2 Creative beings are often mistaken and perceived as souls only hungry for quality work. They can go to any extent to attain their desired passion. Money is secondary for them as long as their passion is groomed on the right track.

     

    #3 In India, qualifications and degrees are everything for a well-settled life. A degree holder can demand a big pay cheque. And why not! After all he has spent a bomb on his professional course. How could he consider a 10th pass Art professional as his peer? How can creativity come with a ‘qualified’ tag? “He can’t possibly be creative with no degree backup,” is something often heard, whereas this creative fellow could be a visionary with immense guts to break every clutter.

     

    #4 It is about the client’s attitude towards creativity. The “anyone can do what you do” attitude. Today, a creative agency goes all out to crack a brilliant communication strategy. Intensive research. Deep thinking. Uncompromised approach on the final execution. Great efforts together bring out that distinctive piece of work. Which can be simple in nature. And the simplicity which isn’t so easy to achieve after reading the most complicated brief often draws the comment: “Oh, even my secretary can write better than this.” Or “My 6-year-old son can draw a better logo for me”. Well, so how would creativity get its due respect and worth?

     

    Brutal Facts

    #1 The clients have become better negotiators than the agencies. With the advertising market expanding, the retainer figures are going down considerably. even the biggest of the agencies are going low on retainership. Consequently, suppressing the quality small agencies to further compromise on creative fees. As a result, the agencies aren’t comfortable in approving heavy salary cheques down the line. It’s sad but true. This is definitely affecting the quality of work. As the industry isn’t working on what they deserve, but is rather content with what is available.

     

    #2 The growth in advertising revenue, though being healthier every passing year, can in no way be compared to a lot of its major peer sectors. The turnover of the advertising industry is significantly less in contrast to telecom, IT or financial sectors. Thus the advertising agencies cannot afford to pay their creative employees more than their annual budget.

     

    #3 Many of the budding creative people lack confidence to ask for the best price for their creative abilities, during their onset. It is only after some years that they realize their creative potential and develop enough self-esteem to rely on the instincts, abilities, conviction and gain the right exposure to demand a more lucrative pay slip.

     

    #4 The young guns who are fresh entrants seek a break to release their potential to the best of their abilities. They vie to work with the best of the creatives, so, if they go to the well-known industry they come mentally prepared to work for peanuts in bargain for their own development. They fear losing an opportunity in a reputed, sought-after ad agency, and thus sadly settle for whatever the agency wishes to pay them.

     

    #5 If the creative guys ask for double the salary as compared to their peers or what the agency thinks is best for them, then they have a greater possibility of not being selected because equal numbers of creatives are ready to work for the same or even lesser amount than the industry standards. Thus the agencies rather go the cliched way of having two brains for the price of one expensive quality brain.

     

    If only we could break these hardbound myths and dispose of them, by practising a common slab of retainership. For instance, charge Rs 5 lakh as retainer fees even to the smallest client. In return, the client enjoys the gradual brand growth, justifying the creative fees in the long run. This way we could standardize the industry format, solving some of the brutal realities, so that creativity breathes fresh and takes pride in matching shoulders with other mighty sectors, head-on.

     

    Sandeep Bomble is the founder of Palasa.

     

  • Electoral politics or keeping people happy

    By Ranjona Banerji

     

    The poor BJP must be quaking in its shoes. There it was, happily chugging along on its collision course with the Congress over corruption and the government’s inept handling of the Lokpal Bill. And then, wham! India’s star TV anchors have turned against the party for a little transgression – nothing more the usual games played in electoral politics.

     

    But were Arnab Goswami and Rahul Shivshankar of Times Now and Newsx, to name just two, willing on Wednesday night to accept that election compulsions made strange bedfellows? Of course not – by admitting Babu Singh Kushwaha, recently chucked out of the Bahujan Samaj Party by Mayawati on corruption charges, the BJP had walked into indefensible territory. In television land, at least, where no person is too unlikely to be made into a saint if an anchor desires it and what goes up can also come down.

     

    On Times Now Meenakshi Lekhi screamed in defence of the BJP and though Goswami gave her time enough, he did not accept her explanation that the Congress was more corrupt or that Kushwaha was admitted into the BJP to help with the elections and not because there were corruption charges against him and that the Congress was also to blame for the CBI filing charges against Kushwaha.

     

    On Newsx Dr CP Thakur was far more subtle and distinctly un-hysterical as he provided the cynical explanation for the BJP – this was the way things were done during elections. You looked for the caste and community politicians to push your party’s case forward. Like Goswami, Shivshankar was also unsympathetic.

     

    They both refused to accept that politics was a dirty game, in spite of what everyone else said. The BJP, they said, had sworn to fight corruption. LK Advani, they said, had gone on a rath yatra against corruption. The BJP had supported Anna Hazare and the anti-corruption movement. And now the BJP had taken into its fold a man sacked by Mayawati on corruption charges and they were supposed to accept it as part of electoral politics? Never!

     

    If I were the BJP, which depends a lot on TV to keep its middle class supporters happy, I would be scared. Is winning UP more important that losing the hearts and minds of middle India which watches TV news? I wonder.

     

    **

     

    Newsx and Shivshankar went a step further than Times Now and put Anna Hazare’s committee in the dock as well. Mayank Gandhi tried to explain how Team Anna (which is what it calls itself now) was not looking at individual cases but systemic change, although it condemned the BJP. This was not good enough for Shivshankar and definitely not for Team Anna supporter and former bureaucrat Arun Bhatia who slammed Gandhi for being mealy-mouthed in his condemnation and his explanation.

     

    To make matters worse, on Thursday morning, Headlines Today carried a detailed report on the rifts within Team Anna over the Mumbai fiasco and support to the BJP.

     

    **

     

    One small sliver of hope for the BJP and Team Anna is newspapers are still slightly more balanced. And the only thing that can save them is if the eagle eye of our anchors shifts to India’s remarkable performance on the playing fields of Australia.

     

    Otherwise, hell hath no fury…

     

  • Kejriwal’s TOI article: same old same old

    By Ranjona Banerji

     

    Arvind Kejriwal has reached out to fellow Indians in a plea in The Times of India today. The front page of The Times of India says ‘Team Anna confused, does not know the way forward’. It quotes from an article which Kejriwal has written for the paper. But while the front page report talks about the “apparent” confusion in Team Anna, especially after it has been attacked for going after the Congress while being soft on other parties, Kejriwal’s article is, in fact, the same old same old. He does not talk about the Mumbai debacle; he adds a throwaway line about the BJP and corruption but concentrates the article on the perfidy of the Congress.

     

    Anna Hazare’s ill-health, he conjectures, had more to do with the bad Lokpal bill presented by the government than anything else. If one can venture an opinion, it is this single-minded insistence on attacking only the Congress which has worked against Team Anna. If it loses media sponsorship, it might find the way forward a tad tough. Kejriwal has asked concerned citizens for ideas on how the movement should proceed. It will be interesting to see those suggestions.

     

    Meanwhile, Hazare’s health remains a matter of concern, with most newspapers and channels focusing on it. TV continues to target members of the anti-corruption movement. The BJP is not the flavour of the week at the moment and if you do not come out strongly against it, then TV will not forgive you – this week at least. This leaves the leaders of the anti-corruption movement floundering a bit since they have not had their core committee meeting to decide on what to do yet! Till the triumvirate speaks, all are lost!

     

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    The Indian traders who were detained/ tortured/ attacked in China got so much play on TV that newspapers have started giving the incident more attention. Of course, newspapers have the advantage of setting aside nationalistic outrage and looking at the larger picture. Which includes: other traders not wanting to stop going to that part of China since stuff there is cheap and China requesting Indian traders to follow their laws! This makes for a much larger and more complicated story.

     

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    Inflation is down the newspapers tell us and interest rates may be cut as well. Presumably, this is good news.

     

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    Will Friday night and Saturday morning be all about slamming the Indian cricket team for its dismal performance so far in Australia? I’m not a fortune teller but my crystal ball says that heavy weather is approaching for MS Dhoni and company!