Category: BLOGS

  • Ranjona Banerji: Chutney journalism on news telly?

    By Ranjona Banerji

     

    There is a little mystery surrounding the sisters from Rohtak, Haryana, who were filmed beating up some men who allegedly molested them on a bus. Another video has emerged of them doing the same thing elsewhere. Who knows, either they are women who have had enough and will not put up with male superiority or they are serial thrashers of men in public places. The mind boggles at the second. Does one applaud or condemn?

     

    However, that’s the subject of another debate. First, let’s get past the media which brought them to our attention. The women were immediately dubbed “bravehearts” on TV. This term is now used for everything from a soldier killed in the line of duty or above and beyond the call of duty and any civilian who stands up to someone else in everyday life. One can only assume that some fan of Mel Gibson or perhaps William Wallace first used the term. Actually on second thoughts, strike the William Wallace reference. What are the odds anyone today has heard of him. The movie too came out in 1995 when most of today’s editors were in nappies being fed pap by their mummies and ayahs.

     

    At any rate, the term “braveheart” has been rendered meaningless by overuse. Then we have the first video itself. It ran endlessly on TV, the women were interviewed, primetime debates were held but was any journalistic due diligence used at all? Did anyone find out about the provenance of the video, the background of the story, speak to witnesses or undertake any journalistic work of any kind? Or was the video taken at face value and presented to the world as is? Of course that’s what happened: Because it was in newspapers that a larger story emerged.

     

    TV, as we have all had drummed into us by now, operates on a different spectrum. It is a hungry, demanding master which wants to be fed constantly and instantly. Time is a luxury TV does not have because, ironically, it is ruled by a 24-hour news cycle. But philosophical truisms apart, what does this make of the basics of journalism? As we can see, in plain Indian terminology, a fine chutney.

     

    **

     

    If you missed this when it was aired, then you have denied yourself a barrel full of laughs. This edition of Left, Right and Centre on NDTV is a must-watch because of Trinamool Congress spokesperson and MP Derek O’Brien. He defends Bengal chief minister Mamata Banerjee, attacks the media particularly the Ananda Bazaar Patrika Group and provides some real gems like: “Naveen Patnaik is Naveen Patnaik, Tarun Gogoi is Tarun Gogoi and Mamata Banerjee is Mamata Banerjee.”

     

    Indeed.

     

    At the end of it all, the other participants and the anchor Nidhi Razdan have no option but to laugh. This is not a spoof by the way.

     

    http://www.ndtv.com/video/player/left-right-centre/mamata-vs-bjp-is-the-trinamool-chief-nervous/346936

     

    **

     

    The idea of a “reader’s editor” or an ombudsman has not been taken too kindly or seriously by most Indian media houses. The only consistent exception has been The Hindu. In this excellent piece for The Hoot, Sumana Ramanan, who was reader’s editor with The Hindustan Times in Mumbai, discusses her experience:

    http://thehoot.org/web/home/story.php?storyid=7928&mod=1&pg=&sectionId=19&valid=true

     

  • Ranjona Banerji: Tiny cracks emerging in Delhi’s media’s love for Modi govt

    By Ranjona Banerji

     

    If you listen to Trinamool Congress MP Derek O’Brien on TV, then almost the entire media and most certainly the Ananda Bazaar Patrika group is against Mamata Banerjee and the Trinamool Congress. But if you visit Calcutta and read the The Telegraph, it is clear that the media has no option in the matter. As a matter of course, the media should be anti-establishment and the TMC is the Establishment. The ABP group had earlier supported the TMC against the Left Front.

     

    Of course, the media in Bengal is greatly assisted by the shenanigans of the TMC and not least by the chief minister herself. The Telegraph outdid itself with a couple of front page headlines last week. The first was on December 12, after TMC minister Madan Mitra was arrested by the CBI in connection with Sharada chit fund scam, when the front page punned on “Madan” and “Madam”.

     

    The second was on December 14, when Mamata Banerjee made one more unsavoury reference to a bamboo being inserted into the human body while attacking the BJP for Mitra’s arrest. The headline simply said, “Ouch” and below that was a picture of bamboo with a sharpened point. When a CM stoops to such language, the media cannot be expected to stand back and applaud.

     

    **

     

    However, the same does not necessarily hold true of the rest of the media when it comes to the government at the Centre. We are still in the laudatory stages where every word and action of the prime minister is treated like signs from the Almighty on High, especially on TV.

     

    And yet, when it comes to our Delhi-based intelligentsia and the columnists who tell us what’s what because they know it all, there are a few tiny cracks emerging. Tavleen Singh for the second week in a row is not too happy with the Modi government, Madhu Kishwar has been fire and brimstone ever since Smriti Irani was made HRD minister, Surjit Bhalla’s columns on the economy now find not enough is being done and Ashok Malik has not been gung-ho about the new government’s foreign policy among other things.

     

    All these columnists, among others, had earlier told us that the new Modi government was going to be a magical mystery tour where all our dreams would come true. Instead it’s turned into a bag of conjurer’s tricks with deft sleight of hand and smoke and mirrors being used to deflect attention from the lack of actual work. One supposes that no journalist can ignore the signs for too long. So far however, Prime Minister Narendra Modi is being spared and the blame for lack of action and bad decisions is being put on the shoulders of bureaucrats, the RSS, “fringe elements” and just about anyone else.

     

    **

     

    But to see how the fan club continues, it is worth trying to watch an interview of BJP president Amit Shah on Headlines Today. The interviewer is Rahul Kanwal and although he asks tough questions, his dulcet tones can be a lesson to all people who want to learn how to woo and coo. And when Shah refused to answer a single tough question, the matter was taken no further.

     

    Does that hoary old chestnut: “Let’s wait and see” have any traction here? I wonder.

     

  • Ranjona Banerji: Pak-bashing takes a break given Peshwar…

    By Ranjona Banerji

     

    The horrific attack on an army school in Peshawar on December 16 got worldwide media coverage. There was sympathy for Pakistan from across the world as bloody and poignant images streamed across TV screens and on the internet. The numbers of the dead and injured got progressively worse and the fact that most of the targets were children made everything worse.

     

    Taking a cue from Australia’s #I’llRideWithYou twitter campaign after the attack on a Sydney cafe by a gunman who was both inspired by Islamic State and was also a known criminal, many from India and around the world tweeted with the hashtag “#StandWithPakistan”.

     

    Opposition leader and once ace cricketer Imran Khan got into trouble with Pakistanis on social media and in the traditional media for being mealy-mouthed when he condemned the attack. Even though the Tehreek-i-Taliban Pakistan had announced that they had done the attack, Khan said on TV words to the effect of, “whoever has done this”. It seemed to many that on a day of grief, Khan was still protecting his power sources.

     

    By the evening, once Indian news channels got into debate mode, it was time to walk the tightrope between blame Pakistan and show sympathy. This is a dilemma that India cannot escape, not in the near future. Pakistan is an emotive issue and our Delhi-based high-flying journalists often show neither perspective nor discretion. In cynical terms of TRPs, Pakistan-bashing gets eyeballs. For those who are still attending appreciation workshops of the new government, the said government has been sending out mixed signals.

     

    So on December 16, we were told “today is not the right time “ to bring up any questions about possible action by Pakistan about Hafiz Saeed of the JuD and once of the LeT and seen as the mastermind of the November 2008 attacks on Mumbai. December 16 was only to be a day of mourning.

     

    But journalists have to be able to separate personal pain from covering an event or a happening, no matter how gruesome. And this includes uncomfortable questions about Pakistan’s policies. As it happened, Pakistani journalists were asking tough questions but Pakistanis who choose to appear on Indian TV do not always grasp that all Indian journalists are not always as friendly as those who do candlelight vigils at the Wagah border or rush across to interview Pakistani movers and shakers in the spirit of subcontinental friendship and let bygones be bygones.

     

    Unfortunately, on December 18, an anti-terrorism court in Pakistan allowed bail to Zai-ur-Rehman Lakhvi, an LeT commander said to be the handler in the Mumbai attacks. Journalists remain unable to distinguish between an arrest and guilt and bail and an acquittal. So there was massive outrage. The question of bail did not affect some journalists so much as the timing of the bail: the gesture thus being more significant than the fact.

     

    However, when it comes to Pakistan in India, high emotions will always win over everything else, including cynicism.

     

    Therefore it did not take even two days for the coverage slant of the Peshawar attack to switch from all-out sympathy to doubting Pakistan’s motives.

     

    Business as usual.

     

  • Ranjona Banerji: News TV in a permanent state of end-of-the-world-ness

    By Ranjona Banerji

     

    Election results day today and I’m assuming that every news channel in India is in a state of high excitement. Almost as excited perhaps as yahoo.in was when Salman Khan’s sister got married.

     

    This has been the story of the year and the story of every year as far as 24 hour news television is concerned: A permanent state of end-of-the-world-ness, no matter what’s happening. It could be Narendra Modi fans dancing in New York, it could be women beating up men in a bus in Haryana, it could be a minister who smiled at someone he or she shouldn’t have. The details are immaterial. The positioning and the hype have to be the same.

     

    Lack of discretion is one way of looking at it. Providing equal opportunities to all news events is another. And this is an ideal time to segue into what really was the story of 2014: the (so far) undying love (admiration, obsession, devotion) to India’s now not so new prime minister Narendra Modi. As ever Arnab Goswami of Times Now set off the trend with his fawning interview of the then PM aspirant. Since then, we have seen much of the media in thrall and awe of the former Gujarat chief minister and now leader of the free world. O, isn’t he? Well, he might well be soon, given his enormous popularity in all foreign lands. Or so the media would have us believe.

     

    Some columnists in print though would rival TV’s fawning fandom. Having told us that Modi was the next best thing for India after the invention of the wheel (invented in ancient India, obviously), now they have found ways to blame the following for all the things Modi has not done yet: bureaucrats, Nehru, the Congress, the Opposition, RBI governor Raghuram Rajan, “fringe elements” in the Sangh Parivar, non-fringe elements like the RSS, Smriti Irani, the weather, the world economy and the Planet Uranus. Okay. I made up the last one but it’s only a matter of time. One day, they will have us believe, when Modi has conquered all these dragons, the world will change for the better.

     

    Yeah.

     

    Of course the evil Congi Marxist Macaulayist Missionary Muslim anti-Hindu Wicked sections of the media carried on with their anti-Modi propaganda. This is despite all the best efforts of some of India’s best TV anchors. Some people will never learn.

     

    **

     

    The biggest news casualty of 2014 has been cricket. There was a time when every small doing on the cricket field and the BCCI’s backyard would overshadow everything else as far as the media is concerned. Instead politics and the media’s misunderstanding of what makes a rock star have hogged all the media space.

     

    The Indian cricket team, N Srinivasan, the Supreme Court have tried their best to get back to earlier ascendancy positions but to no avail. There have been occasional successful incursions into media space short bursts of supremacy but not enough and not as much as the years before. Will 2015 be any better for Indian cricket? Or while the media has been distracted, have kabaddi, football, hockey and tennis made significant inroads?

     

    Any ideas?

     

  • Sanjeev Kotnala: Redefining the Store – the Five Senses Brand Website

    By Sanjeev Kotnala

     

    We are far from the time, when cash register in ‘brick and mortar’ stores will stop making that pleasing sound of counting cash. However, it would be dumb not to recognise the shift in consumer buying process that caught many marketers sleeping.

     

    Consumers today are using retail stores as a ‘Five Senses Product Website’ experience. They walk in, see, feel, talk, eat, smell and even compare the products. Then they order it on the e-commerce site.

     

    The new model is a simple WSW framework: Web-Store-Web

     

    STEP I: Go browse websites and shortlist choices

     

    STEP II: Visit the retail store. Have a complete Five Senses Experience of the products/ brands in consideration. Get further educated and informed n the product. Validate the choice and define a backup plan.

     

    STEP III: Log on to e-commerce site. Evaluate pricing options and order. Alternatively, wait for the sale to happen on the e-commerce platform.

     

    Once the consumer gets the selection right – like the shoe size, the colour choice, the seating comfort, the fitting, it’s natural for the future purchases to move to websites.

     

    E-commerce sites have graduated from being a ‘suspect’ to being a ‘confidante’ of consumers. Earlier consumers did not know, what to expect and were slow to warn up to e-commerce. This forced e-commerce sites to innovate. Timely early delivery, EMIs, Advance booking, Cash on delivery, 30-day return policy. Result: there is a newfound confidence. What has worked most is the positive experience of consumer. Surprisingly, manufacturer guarantee- warrantee- service was valid on products bought at these sites.

     

    This forces a rethink at the store level. We need to redefine the skillset and the role of the store staff. We need a new version of the store salesman with a thematic brand attitude and not the tactical push sales mindset. Who is not worried about the short-term gains, top line, commission or bonuses and is polite and sincere. Is willing to provide unobtrusive service and answer the most irritating consumers. Maybe we could then convert few possible e-commerce sales.

     

    Additionally, we need to tweak store policies and consumer interface modules. Fixed clear pricing with no space for negotiation could be a good start to mirror Internet experience. Prices near what is available on e-commerce platform would help but may-not always be possible.

     

    We need to help consumers to browse through options in a most transparent and independent way. Even provide relevant information on competitive brands. Invest time and energy in listening to the consumers. And at the right opportunity plug in our brand message. Just like the e-commerce platform, present to then the accessories and other items to consider along with their main purchase. Give an experience matching the mood and feel of a comfortable home environment. Make them feel at ease and pray that they buy at the store or at least click on our brand while loading their e-carts.

     

    Hence, we need to leverage intangible brand power a lot more. The need for a stronger vibrant relevant contemporary trusted brand becomes that more important. To avoid being commoditised in the e-commerce platform, the brand will we will have to be highly differentiated and innovative in their approach, in complete sync and touch with current and potential consumers.

     

    Half of this battle will be fought at the store level. One of the way to win would be treating them as ‘Five Senses Brand Website’ mirroring their newly acquired friend- the e-commerce platform.

     

  • Ranjona Banerji: Life Before Narendra Modi and Life After

    By Ranjona Banerji

     

    This is the season of “yearenders” for the media and I must confess that even I have succumbed to a couple. Sometimes they can be fun and sometimes they are routine for the sake of tradition. Ah, well. Moving on.

     

    The year for the media in India can be divided fairly into two categories: life before Narendra Modi and life after. And more shamefully for the media, those who decided to be part of the fan club and those who decided to stand apart. The first category is large in number and loud in voice. Which only means that the shameful lack of objectivity is on display in neon lights. Who knows who they think they’re fooling.

     

    It will evidently take the media and the jaw-jaws some more time to figure out that the Congress Party is not in power at the Centre and in most of the states any more. Therefore, the constant sneering reference to “Congi journos” paid by the Vatican and the mafia to support Sonia Gandhi (no really, that’s how stupid rightwing hatred can make you) will soon find no traction. The Congress Party is hardly to be seen or heard these days after all. The media that is not pro-Modi is just being itself. And there were a few who were always critical of Modi and most of those are still standing too.

     

    Until the media on the whole realises that its primary role is not to make excuses for the government in power, we will be treated to the cringing sights of famous news anchors calling the PM a “rock star” (you can work out if that’s a true compliment by googling the life story of Keith Richards if you know who Keith Richards is) or taking selfies with him and other Cabinet ministers.

     

    Oddly, as the year ended and what the media rather embarrassingly and without self-consciousness refers to as the “honeymoon period” is over, it was former fan columnists who started showing their talons. There are only so many speeches, hats and NRI dances that anyone can take, apparently.

     

    So what does the crystal ball I don’t have say? More of the same for a little while more until the next Budget…

     

    **

     

    Since we’re looking back, the oddest trend this year was the attention paid to cricket. Usually, cricket takes centrestage over everything else in India, even and especially politics. But for the first time that I can remember, cricket took second place not only to politics but also to other sports. And these are shockers: athletics, badminton, kabaddi, hockey, football and tennis. I mean kabaddi? When was the last time who even heard the word until Star Sports decided (an excellent idea in my opinion) to promote it?

     

    Of course, Sachin Tendulkar had retired and perhaps cricket writers felt the enormous gap left behind by a supernova. And much as they tried, no one else could fill that space although we do have a veritable galaxy of stars.

     

    But for me the funniest phenomenon in media and sport this year was the International Premier Tennis League. India has done very well in tennis over the years and we have some big international names today, Grand Slam champions among them albeit in various doubles categories: Mahesh Bhupathi, Leander Paes, Sania Mirza, Rohan Bopanna, Somdev Devvarman.

     

    But the arrival of the IPTL (conceptualised and organised by Bhupathi) in Delhi in December put the media into a tizzy. This is the non-tennis media because as they know, big stars including Rafael Nadal come to Chennai ever January for the Chennai Open, one of the first events on the ATP Tour. Also, Vijay Amritraj’s Champions Tennis League, with its own cache of international tennis stars, had just played in India to half-empty stands and perfunctory media coverage.

     

    So what made the IPTL such a media sensation that every journalist who knows nothing about tennis jumped on to the bandwagon?

     

    I’m guessing it was the glitz, the professionalism and it was, more than anything else, it was Roger Federer. I confess I have followed the tennis player since when he was a player and not a star and I can safely say I have never read so much breathless half-baked rubbish about Federer as I did when he reached Indian shores. I get Google alerts about Federer and even I confess that I did not read half of them because they were so much frothy nonsense.

     

    The conclusion: Whether it’s Narendra Modi whom I don’t like or Roger Federer whom I adore, media fandom is deeply embarrassing!

     

    See you in 2015.

     

  • Ranjona Banerji: Should editors learn to handle owners, managers & staff?

    By Ranjona Banerji

     

    Rahul Pandita quits The Hindu as editor of the Op Ed page. And this time, unlike the exits from the venerable and respected newspaper in 2013, it is not because of pressure to do with political leanings and support or lack of for Narendra Modi. Instead, it is to do with real journalism stuff: the interference of owner-editors into the newsroom process. Here’s the letter: http://www.twitlonger.com/show/n_1sjlbdp

     

    The Kasturi family’s relationship with each other and with the newspaper is on its way to becoming a liability for such a venerable journal and here’s another unfortunate step along the way.

     

    On reading the letter, you might argue that Pandita should have been made of sterner stuff. That this is what senior journalists have to learn to cope with if they want the top jobs. That the challenges of running a newsroom include handling owners, managers and staff.

     

    You might and you would be right up to a point.

     

    Because you could also argue that editors should not have to tolerate constant interference. That editors and senior journalists should be allowed to do their jobs like the professionals they are. That if owners do not want professionals they should not hire them. Because it is this sort of interference that leads to a newspapers or journal losing value in the long run. How many editors and senior journalists do we all know that have turned into management lackeys because they didn’t have the courage to stand up for themselves?

     

    I am unable to comment on news television here because it appears to march to a very different drummer – in India at the moment at least.

     

    But in print, the over-interference of the owner/ manager has been disastrous. In the last newsroom I was part of, this was a daily affair and we had not one but two owners often with contradictory needs and demands. We also had an official plant with limited journalistic skills and experience who worked as a spy for one owner. I realised soon after joining that this was the way new journalism would function in India until editors took a stand.

     

    Many of us quit but I am uncertain how many of us took the sort of stand that Pandita has. Perhaps we felt there was no point. Perhaps we thought about the next job. Perhaps we thought simply about the pressures of making a living. Or perhaps we knew that owners who didn’t value professional skill while we were working there were not that interested in our opinion after we quit.

     

    If we’re lucky and you believe in symbolism then Pandita’s courage will be the stepping stone for the next year, where journalists will speak up for themselves and what they will and will not do.

     

    I am making an example of this resignation letter only because it delineates so many problems editors face but often do nothing about. Except fester… or drink it off… or take it out on family and friends. You take the job because you are addicted to challenge and pressure but this is the sort of pressure you can do without.

     

    **

     

    For the rest, what will 2015 bring us?

     

    More of the same I would imagine except that over time, the pro-government media lobby will shrink.

     

    That we will forget almost everything we did in 2014 and keep repeating it in 2015.

     

    And this one I am sure of: No more yearenders and forecasts after next week.

     

    Phew.

     

  • Ranjona Banerji: Battle of the Boat

    By Ranjona Banerji

     

    The Indian media is now involved in the battle of the boat. Some media outlets firmly believe the press release from the Ministry of Defence stating that the Coast Guard had intercepted and/or chased a boat full of terrorists from Pakistan heading to Porbander. Said boat then blew itself up.

     

    Other media outlets have been asking questions, not least because various Indian intelligence agencies have questioned this MoD press release, which came a few days after the event. The Indian Express carried an excellent well-argued front page story by Praveen Swami, certainly the foremost journalist when it comes to Intelligence Bureau stories, poking holes in the MoD release. Some media journalists wanted to know why the Ministry of External Affairs had not sent an official complaint to Pakistan yet and it was only the Defence Ministry which had issued a press release.

     

    Some journalists found indications that the boat could have been a smuggling vessel or a fishing vessel and may not have blown itself up as a suicide mission to heaven so much as it caught fire. Anyone who has been a journalist should know that all government agencies leak and that is where information comes from. Instead, we have fallen into the stupidest us versus them rut possible.

     

    So now the division is clear. Anyone who has questions about the boat is a traitor and an agent of the Congress party and anyone who swallows every MoD press release hook line and sinker like the Gospel truth is an uber-patriot. India Uber Alles and bring on the storm troopers, brown shirts, nights of the long knives, young pioneers, Kristallnacht, what you will.

     

    Is this what we’ve come to? A democracy where journalists cannot ask questions?

     

    **

     

    Have started reading Vinod Mehta’s Editor Unplugged, his sequel to Lucknow Boy. As can be expected, the writing style is breezy, self-deprecating and enjoyable. As with Lucknow Boy, there’s a lot of pride in the journalistic achievements of Outlook magazine and even more about the many journalists he has mentored.

     

    I cannot comment further without reading further, and this is not a book review. But this is a comment on the sort of mild hysteria that the book earned from fellow and former journalists soon after it was released. Most of these comments came from people either not born or still being fed pap by their mammas, pappas and ayahs when Mehta started working in journalism, in 1974.

     

    The objections were to throwaway paragraphs in parenthesis about Tarun Tejpal, the now discredited former editor of Tehelka. Tejpal is out on bail having been charged with rape in a very public incident. I feel I have to make it clear that unlike many of those who had hissy fits on social media about what Mehta has written, I have made my own distaste and disgust for Tejpal’s actions very clear in commissioned articles for print and for websites. I have not hidden behind a veil of privacy on either Facebook or Twitter in my condemnation.

     

    In spite of that, I found little offensive in Mehta’s observations. He writes about his firsthand knowledge of Tejpal and that is his prerogative.  Mehta admires Tejpal the journalist and that is also his prerogative. He sounds a little naive in this regard I must admit especially when it comes to Tejpal’s reputation with young women but that is hardly a hanging offence. The only problem seems to be a quote which he has attributed to writer William Dalrymple which Dalrymple denies.

     

    But I remain amazed at the extent of the judgmental stupidity of some of my fellow journalists, including some I have worked with and some who have left the profession. They demonstrate on social media at least a complete ignorance about the way the system operates. It reflects, as I have said in these columns before, either bitter frustration for having left the profession and the perks it offers you or similar anger about not having a voice within their own newsrooms or the media outlet they work for. However, demonstrating their immense disingenuous sense of logic and patently bogus air of outraged innocence on social media cannot possibly help their respective causes, if what they want is fame and acknowledgment within the fraternity.

     

    Did I just say that? After all, in this climate, extreme stupidity in journalists seems to be in high demand. Carry on guys in that case. Maybe someone will listen and give you that column or that TV appearance you so seem to crave. What posterity will say is another matter…

     

  • Ranjona Banerji: The uncomfortable truths the Charlie Hebdo attack makes us face

    By Ranjona Banerji

     

    The attack on the French satirical magazine Charlie Hebdo and the deaths of 10 cartoonists, editors and employees and two policemen by Islamists yelling that they were doing this for the “Prophet” is so horrendous that no words are enough.

     

    That this bloody rampage was an attack on free speech is self-evident. Charlie Hebdo was a magazine which pushed the boundaries and did it fearlessly. It took pride in being offensive and tried to be as offensive as possible to as many people as possible. Most publications will not and do not go so far for a number of reasons.

     

    The mildest is that extreme satire is not to everyone’s taste. And sometimes being offensive for the sake of being offensive seems childish or even worse, adolescent. Anyone who has watched comedians battling in the “Yo Mamma” vein will know just how difficult being completely open to satire can be.

     

    But just because satire can be difficult or painful does not mean that one must not embrace it. Everything in life is measured by degrees and so can your personal attitude to satire.  In absolute terms however, we need more satire, not less. Wherever there is pomposity, blind belief, bigotry, sanctimonious-ness, self-righteousness, grandiosity, power, hogwash, jargon… you need humour and sometimes only satire will do the trick.

     

    Yes, in India, the media has not pushed too many buttons here. “Humour” is something we push to a corner and there are too many Indian citizens with thin skins and no sense of fun. Also, our idea of our society is based on paying lip service to the idea of “respect”. The result is that we end up “appeasing” all kinds of bigotry in the name of “respect”. If we exposed all humbuggery for what it is, we might in fact understand real respect better.

     

    Having said all this, we have also accepted some limits. Racist attacks masquerading as humour are illegal and/or frowned upon. Across western Europe and the US, anti-Semitism is not permitted. In most democracies, making fun of those groups who have been historically subjugated is not acceptable. These are only some examples of where we usually do not go and where we consider we should not go.

     

    But sometimes our self-censorship can be seen as pusillanimity.  And sometimes, in the media and The Government what some would call sensitivity, good sense or self-preservation, has led to the fringe elements of all communities setting the agenda. Many groups from the police to barbers to members of various religious communities have had massive tantrums when they have felt “offended” by sometimes innocuous mentions. Perhaps now, we should laugh at them a little more. We can always exercise good sense because not all attempts at humour are successful but we might now pussyfoot around controversial humour a bit less.

     

    David Brooks in The New York Times provides a more nuanced view of the idea of the Charlie Hebdo sort of satire: http://www.nytimes.com/2015/01/09/opinion/david-brooks-i-am-not-charlie-hebdo.html?_r=0

     

    This is an argument which should not end after the attack on Charlie Hebdo is forgotten.

     

    **

     

    How far can a news channel go? Or, to put it another way, how did Times Now’sArnab Goswami accuse Congress MP Shashi Tharoor of murdering his wife Sunanda Pushkar and get away with it?

     

    I must make it clear that I do not know who killed Sunanda Pushkar and I know no more about the case than what has appeared in the media. When Goswami blusters through his introductory monologue about injury number 12 and injury number 17 I have no idea what he’s talking about if indeed he is talking about anything.

     

    When Goswami issues an open invitation Shashi Tharoor to his channel to discuss these numbered injuries and to come clean on what he knows, I realise that this is not journalism any longer. It is not trial by media. It is a news anchor trying to be Jerry Springer or any other such TV host who gets people to expose their innermost private lives for a few moments of fame and the delectation of those who live vicariously.

     

    Earlier I felt, before Barkha Dutt was exposed by the Radia tapes, that Dutt had a good chance to be India’s Oprah Winfrey. Now I feel Goswami has trumped her and can become India’s Jerry Springer. No?

     

     

  • Ranjona Banerji: Why it’s not cowardly to differ with Charlie Hebdo

    By Ranjona Banerji

     

    While most journalists have stood firm with Charlie Hebdo and condemned the slaughter at the magazine, not all have agreed with the magazine’s position or even carried the cartoons that apparently set off this terrorist act. Across the world we have seen nuanced positions where journalists have explained why their own publications will not or cannot or would not ever imitate Charlie Hebdo.

     

    It would be childish to call these positions cowardly. Rather, it reminds all of us of the restrictions we place on ourselves when we are responsible to a readership. It is easy to get sanctimonious about this but you only need to think about how pornography is not part of your daily newspaper to understand the restrictions already placed on us.

     

    Some columnists like David Brooks in the New York Times defended Charlie Hebdo and then commented that a lot of its content was suitable for college magazines – if that. Some like Teju Cole in the New Yorker have discussed the various hypocrisies in the freedom of expression for all argument. Cartoonist Joe Sacco has used cartoons to explain his difference opinion with Charlie Hebdo in the Guardian – a newspaper which has given money to Charlie Hebdo to continue.

     

    Cartoonists like Hemant Morparia have written about how he felt that Charlie Hebdo was too provocative. Morparia does not seem to mince his words or restrict his ideas but evidently even he places limitations on himself.

     

    Commentaries on journalism – often by people who have little or no experience of journalism – sometimes comment in horrified terms about “self-censorship”. And yet, it is practised all the time because sometimes it is sensible and sometimes it is a question of good taste. What sort of a publication in India today would carry articles which said that it is time we returned to treating some castes as untouchables? The Constitution of India has promised us equality and no discrimination on the basis of caste. If you are a believer in the superiority of your own caste and the inferiority of others, do you have the right to freedom of expression and is a publication forced to give space to your point of view?

     

    This may be an extreme example I know but I have made it only to point out that this is not a black and white issue. Politician Subramanian Swamy wrote an opinion piece which was deeply offensive to many since it argued that Muslims who do not acknowledge their Hindu ancestry should be denied their voting rights. DNA carried the piece after some argument within the newsroom one hears, but most mainstream journals would not have and with good reason.

     

    The right answer here is that every journalist and publication has the right to decide how far it wants to go. We are circumscribed by laws and society whether we like it or not. France has its own laws and its own ideas and even it has had to answer for its long and unsavoury history of anti-Semitism with proscriptions on freedom of speech.

     

    Europe has to deal with the difficulty of neo-Nazi movements and how far they are allowed to go. The US sees conservative religious groups makes the most outrageous and offensive comments about the LGBT communities and people whose sexual and lifestyle choices they do not agree with.

     

    We cannot pretend that everywhere in the world freedom of expression is absolute and only Muslim extremists do not understand this.

     

    But yes, as journalists, we must defend freedom of expression in absolute terms no matter how we practise it.

     

  • 465 entries, 214 judges… it’s Effie time!

     

    By Ajay Kakar

     

    It has now been 24 years since I joined Ogilvy and Mather. And a decade since I left the agency. And yet, while writing this article I remember something I heard during my Ogilvy stint – the spirit David Ogilvy believed in – the spirit of Divine Discontent.

     

    Now how’s that for “effectiveness”!

     

     

    Effie 2014 in Numbers

    14th Year of Effies in India

    465 Entries

    60 Participating Agencies

    214 Judges

    Rs 25,900 Entry Fee

     

    Today, I write this article not only as a client, but as the chairman and custodian of Effie India. And I do believe that the spirit of Divine Discontent best describes the journey and jihaad undertaken by The Advertising Club‎, to promote the cause of effectiveness in Indian marketing.

     

    As you may well know, Effie 2014 will be the 14th year ‎of our hosting this unique recognition, in India. Effie is a worldwide franchise.  It is the only award that recognises and rewards work that works in the market place. Effie is the only award that recognises and rewards both the client and agency. Effie is the only award in India judged by clients and agency representatives; not the creative leaders, but the thought leaders and business leaders.

     

    We celebrated Effie 2013 with great pomp and glory, in the presence of over 1,200 members of the advertising, media and marketing fraternity. We had received an all-time high number of entries, 419, from 52 participating agencies.

     

    And just when we thought that we have reached the peak, the response this year has overwhelmed us even further. We have received 465 entries, representing work from over 60 agencies. And the number of entries must be seen in the context of the Rs 25,900 entry fee, which is higher than the fee charged last year ie Rs 23,000.

     

    It is so gratifying to see the industry’s growing interest and commitment to effectiveness. Guess the Effies are a response to the now famous quote‎, “I know that 50% of my advertising works. But the problem is that I don’t know which 50%”.

     

    Our Effie judging process is worthy a mention. It is entirely paperless. And is conducted in Mumbai and Delhi, across two rounds. With such large number of entries, we like to ensure that each entry gets its due time and attention. I remember the days ‎when each jury member had to wade through 80-odd entries. And now we try to cap it at less than half that number. We aim to have at least 10 jury members go through every entry, comprising of at least 50 per cent clients.

     

    To give a sense of the magnitude, the Round 1 judging in Mumbai, this year, witnessed approx 63 judges, divided in 6 groups, screening 240-odd entries. While 52 judges did the same in Delhi, for 170-odd entries.

     

    So what differentiated this year’s Effie from the years gone by? A lot of the new facets were introduced to bring Effie India closer to the norms of the worldwide Effie franchise:

    – the campaign period for which entrie‎s were accepted, was increased to 15 months, to make it similar to that of Effie APAC

    – in keeping with recent trends in campaign creation, the provision to attribute entries to a Primary Agency and a Secondary Agency was introduced

    – this year, recognition will not only be given in the form of metals; Gold, Silver or Bronze, but also Finalists ie. those entries that move to Round 2, but do not win a metal

     

    On the eve of the 2014 Awards night, I look back with joy and pride. We do seem to have come a long way! So, is this the peak? The end of the road?

     

    The spirit of Divine Discontent assures me that the best has yet to come. Yes, it is true that the Effie is a marquee event from The Advertising Club of India. It has become the gold standard of awards in India. It has become the most credible and sought after award. Supported and respected by clients and agencies‎.

     

    But looking ahead, I am confident that the need and hunger for effectiveness will keep propelling this property‎ to greater highs, year after year. Budgets are scarce. And as against the spray and pray approach of the past, it is the sniper approach that we now look out for, where every bullet counts. And every bullet is expected to hit the bull’s eye, no less. Creativity is good. But creatives and campaigns that work, well that’s where any marketer will always prefer to put his buck.

     

    Ajay Kakar is CMO – Financial Services, Aditya Birla Group

     

  • Ranjona Banerji: Should TV channelwallahs use the ‘should’ so very often?

    By Ranjona Banerji

     

    Sports journalists in English-speaking countries favour this sort of a story: “Can Roger Federer win another Grand Slam title?” or “Can Rafael Nadal walk on water?” or “Can Novak Djokovic reunite the former Yugoslavia?” I must qualify that these are the stories that print journalists specialise in, many of them commentators and experts. It must be emphasised that there is no way anyone can actually answer any of these questions, let alone the people who ask them and they know that very well. Also, they can keep asking the same question in perpetuity for their own entertainment and no one’s edification.

     

    Indian TV journalists however are obsessed with the word “should”. So everything is “Should Roger Federer win another Grand Slam title?”, “Should Rafael Nadal walk on water?” and “Should Noval Djokovic reunite the former Yugoslavia?” Or, more realistically: “Should the Indian cricket team have only batsmen and no bowlers?”, “Should MS Dhoni solve Indo-Pak relations?” and “Should Lalit Modi be made chief minister of Rajasthan?”

     

    There is no life without the “Should” for Indian TV journalists though sometimes they do revise the “should” to “shouldn’t”, thus demonstrating a subtle understanding of apostrophes and negatives, and also “Why shouldn’t”, thus being philosophical enough to think in various dimensions.

     

    However, it occurs to none of them that “should” is not about news or about debate, it is about speculation. But ah well. As you can see, “can” is used to idiotic effect by other journalists elsewhere.

     

    And here’s one of the silliest headlines you can find, based on the fine newsroom principle where a sub-editor is banned from reading an entire story and must base his headline on throwaway lines within. In context, Roger Federer had a fairly easy first round match at the Australian Open currently on in Melbourne. But not if you read this headline:

    http://www.thelocal.ch/20150119/federer-struggles-to-advance-in-aussie-open

     

    **

     

    Yes, obviously the tennis season is well underway and my mind has turned to other things. Sony Six has wrested the Australian Open, the first of the Grand Slams, away from Star Sports India. Star Sports India is not that interested in tennis, or so an insider told me, which is their prerogative. In the light of which, unfortunately for us tennis fans, they still have the rights to Wimbledon and a few other big tournaments. The other two majors – the French and US Opens – are with Ten Sports.

     

    Sony Six’s first day at Melbourne was all right – no gimmickry, no one sitting in the studio pretending they were on the grounds and no concentrating on unknown Indians while ignoring the biggies. However, they did stop the broadcast while play was still on which is always annoying…

     

    **

     

    Indian TV news now cannot look beyond the Delhi state elections. Or whatever Delhi actually is, since it is not really a state. Everyday on TV is an endless series of breathless speculation about who is going to do what to whom. Since everyone is quitting their earlier parties and joining the BJP, there is some drama on air but not that much.

     

    In other news, Barack Obama is coming to India for the Republic Day parade and while you and I might remember him in India before, for the BJP and its fans in the media, this the first time. Plus the cricket World Cup starts in February so we will have more of the “Should MS Dhoni travel to Mars” and “Should Virat Kohli smile so much at Anushka Sharma” sort of stories.

     

    Also I have it on very good authority that Sherlock Holmes, Miss Marple, Hercule Poirot, Ellery Queen, Philip Marlowe and several other detectives are soon going to return from retirement and death to assist Arnab Goswami and his band of TV crime solvers from other news channels to discover who really killed Sunanda Tharoor.