Category: Awards

  • Partha Sinha wins the Distinguished Alumnus Award at IIT Kharagpur

    By Our Staff

     

    Partha Sinha wins the Distinguished Alumnus Award at IIT Kharagpur

    Partha Sinha, President at the Times of India group and President of the Advertising Club has been conferred the prestigious Distinguished Alumnus Award by IIT Kharagpur. The previous awardees included Sundar Pichai, Arvind Kejriwal etc.

     

    The concluding part of his citation reads: “In recognition of his significant contribution as a brand strategist and exemplary works in media and communication, the Indian Institute of Technology Kharagpur has decided to honour him with the Distinguished Alumnus Award on the occasion of the 68th convocation of the institute.”

     

    Reacting to the award, Sinha said: “There’s nothing more gratifying than being recognised by your own alma mater. IIT Kharagpur has shaped me as an individual. I will forever be indebted to my professors and my friends from IIT Kharagpur for their contributions in my life and career.”

     

    Sinha has a B Tech in Mechanical Engineering from IIT Kharagpur and an MBA from IIM Ahmedabad.

     

  • AFAA launches a pan-Asian award

    By Our Staff

     

    The Asian Federation of Advertising Associations (AFAA) launches a pan-Asian award called Changemakers for Good.

     

    The Award has four categories:

    1) Advertising – for messaging that has been transformational in the public space.

    2) Government – which is for a similar messaging but from the Government or an arm of the Government.

    3) Industry Leader – for a leader in the communications industry who has consistently led societal change in the last few years.

    4) Innovation – where technology or a radically different approach has made a difference in the lives of people.

     

    Said a communiqué – The period for the advertising messages would be the calendar year 2022. This is our pan Asian effort as a responsible industry association to highlight how communication has been used as a force for good. We believe this will position our industry in the right way, excite the younger generation to come and be a part of our industry and focus on some aspects of our industry that are unique to us. The awards will be judged in a two-tiered manner. National and then Pan Asian. The final winners will be felicitated at the prestigious AdAsia Seoul Korea in October ’23.” Detailed nominations with all relevant attachments can be submitted at afaahq@gmail.com along with contact details. Nomination deadline is March 15, 2023. For further details please visit afaaglobal.org.

     

    Srinivasan Swamy Chairman AFAA said: “We held a lot of discussions across Asia and came to the conclusion that in a world that is seeking out good in every single aspect of life, and even willing to pay a premium where they see something good, the time was ripe to salute what we call Changemakers for Good. This is a very simple set of four awards. And since we believe that the communication, or acts by these wonderful people is really priceless, we decided there would be no entry fee.”

     

  • IAA Olive Crown jury announced

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) announced its jury to judge entries received for the Olive Crown Awards this year.

     

    Avinash Pandey
    Avinash Pandey

    Said Avinash Pandey, President, IAA India: “The Olive Crown Awards are in their 14th year now and have been widely acclaimed. It is befitting that these meaningful awards are judged by a stellar jury including Bobby Pawar, Chairman, Chief Creative Officer, Havas Group India; K V Sridhar, Global Chief Creative Officer Nihilent Hypercollective, Nihilent Ltd; Garima Khandelwal, Chief Creative Officer , Mullen Lintas; Raj Nair, CEO & Chief Creative Officer, Madison BMB & Carlton D’Silva, Co-Founder, Musemakers & House of Awe.”

     

    Janak Sarda

    Added Olive Crown Awards Chairperson Janak Sarda: “The fact that most of the distinguished jury members have judged these awards multiple times is a testimony to the value of the Olive Crowns. I am also very happy that we have received entries from all over India, as well as from Bangladesh, Nepal, Romania and Indonesia.”

     

    The awards presentation ceremony will be held in Mumbai on 5th.April 2023.

     

  • Emvie Awards lined up for tomorrow (Mar 10)

    By Our Staff

     

    The Advertising Club is getting set for the 2022  edition of the Emvies with over 1469 entries received, which is the highest ever in the history of the event. The Emvies are scheduled to be held in Mumbai on March 10.

     

    Said Partha Sinha, President Times of India group and President of The Advertising Club: “I have always called Emvie ‘the Oscar of media award’ and over the years it has been doing justice to that reputation. The quality of work, the presentations, and the energy around the whole event are improving every year. It is a world-class platform today and is owned equally by the media, marketing, and advertising fraternities. It is a burning example of our overall theme of excellence.”

     

    Added Aditya Swamy, Chairperson, Emvie Committee: “This year we have a record number of entries and that is a reflection of the high quality of work our industry produces and it’s our privilege at the Ad Club to celebrate the best of the best at our favourite awards show – The Emvies.”

     

  • Wavemaker is Agency #1 at the Emvies

     

    By Our Staff

     

    The Advertising Club hosted the 23rd edition of the Emvies, celebrating high-impact media campaigns on Friday, March 10 in Mumbai. As many as 1469 entries from 26 agencies participated in the competition where 29 Gold and 53 Silver trophies were presented in addition to 55 Bronze winners receiving recognition.

     

    Wavemaker with 630 points was recognised as ‘The Best Media Agency of the Year’ and Mondelez India Foods Pvt Ltd was declared as ‘The Best Media Client of the Year’. Wavemaker bagged the coveted Grand Emview for Mondelez India Foods Pvt. Ltd.’s Cadbury Celebrations’ Not Just a Cadbury Ad – 2.

     

    Mondelez India Foods Pvt Ltd – The Best Media Client Of The Year

     

    It was a GroupM show with the second and third ranks occupied with Mindshare at 340 points and EssenceMediacom at 100 points.

     

    The Diversity Equality & Inclusion (DE&I) award presented by Google was awarded to Kinnect for Bausch & Lomb’s How Bausch + Lomb’s – #LookOfLove advocated for unbiased and unprejudiced love.

     

    Partha Sinha
    Partha Sinha

    Said Partha Sinha, President Times of India group and President of The Advertising Club: “It is great to see this kind of energy at the Emvies. Each entry received was deserving and we encourage our industry folks to keep up this quality, which is par excellence. Many of the entries are of global standards and worthy of international acclaim. Many congratulations to all the winners for creating a mark at the Oscars’ of media awards once again.”

     

    Aditya Swamy

    Added Aditya Swamy, Chairperson of EMVIE’s Committee: “It is very exciting and encouraging to know that each year, the quality of entries received only surpasses the previous editions of the Emvies. Big congratulations to all the winners. We urge them to continue to put their best work forward and keep raising the bar.”

     

    EMVIE 2023 CLIENT OF THE YEAR

    EMVIE 2023 AGENCY OF THE YEAR

    EMVIE 2023 RESULTS

     

     

    Grand EMVIE 2023
  • CJI DY Chandrachud to give away Ramnath Goenka Awards

    By Our Staff

     

    The Indian Express Group will host the 16th edition of the Ramnath Goenka Awards for Excellence in Journalism on March 22nd in Delhi. The ceremony will be graced by Dr. Justice D.Y. Chandrachud, the Chief Justice of India, as the Chief Guest.

     

    Viveck Goenka, Chairman & MD of the Indian Express Group, said: “The Ramnath Goenka Awards for Excellence in Journalism are intended to preserve the credibility of media reporting and encourage public trust in the media. The awards pay tribute to journalists who exhibit the highest standards of their profession, even in the face of political or economic pressures. This year’s ceremony will felicitate the winners of both 2019 and 2020, as the winners for 2019 were announced digitally due to the pandemic.”

     

    The jury for the 2019 awards included Justice B.N. Srikrishna, jurist and former judge of the Supreme Court of India; Tom Goldstein, professor and dean of the Jindal School of Journalism and Communications at O.P. Jindal Global University; Dr. SY Quraishi, former Chief Election Commissioner, Election Commission of India; and Pamela Philipose, journalist and senior fellow at the Indian Council for Social Science Research. The jury for the 2020 awards included Justice B.N. Srikrishna, jurist and former judge of the Supreme Court of India; Prof. (Dr.) C. Raj Kumar, founding dean of Jindal Global Law School (JGLS) and director of the International Institute for Higher Education Research & Capacity Building (IIHEd); Dr. SY Quraishi, former Chief Election Commissioner, Election Commission of India; and K.G. Suresh, Vice Chancellor of Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal.

     

  • So what’s the hottest thing set to happen in Indian media? Goafest 2023, May 24-26.

    By Our Staff

     

    The images you see here give us the weather on May 24, 2023 in Goa and also what it has been in the past. Thirty-odd degrees is nothing. What we see in Mumbai and Delhi is worse. But look at the humidity: 74%. Numbers may not give a good indicator of things, but the fact is that Goa in May can be horribly hot. Or let’s be positive and say: fantastically hot. Except if there is an early onset of the rains, which is also not unlikely (note to Ramu kaka: please remind us to carry chhaata).

     

     

    All of it builds the excitement around the region’s biggest (and hottest) advertising festival: Goafest. Co-hosted by the Advertising Agencies Association of India (AAAI) and the Advertising Club, Goafest 2023 is scheduled to take place on May 24, 25 and 26 in Goa. At the Grand Hyatt in Bambolim. Also scheduled is the 54th edition of the Abby awards. In addition to the awards, there will be presentations and sessions by leading industry experts, plus 10 knowledge-sharing masterclasses.

     

    Announcing Goafest 2023, Prasanth Kumar, CEO, South Asia GroupM and President, Advertising Agencies Association of India: “Goafest has cemented its position as the most admirable creative festival in South Asia that truly brings together the best of creative and marketing professionals. Our goal is to offer our industry colleagues three power-packed days of learning, engagement, interactivity and curiosity. We are confident that this year’s edition will be the biggest and best yet, leaving each attendee with valuable learnings and benefiting the industry as a whole.”

     

    Added Jaideep Gandhi, Chairperson Goafest 2023: “Year after year, Goafest has evolved and innovated, making it the most relevant advertising festival in India. From knowledge-sharing sessions to exclusive speakers, we are certain of having guests from across the globe that will benefit the industry, especially younger professionals, this year as well. For the first time, various committees involving senior industry leaders have been formed thus making the event all-inclusive and broad-based for the entire advertising industry. We look forward to curating a festival that drives participation and empowers the fraternity thus positioning India as a sharper contender in the global advertising landscape.”

     

    Said Partha Sinha, President, The Times of India group and President of The Advertising Club: “We believe it is imperative that we celebrate the industry and Goafest enables us to do exactly this. The festival empowers the industry to push creative boundaries and think beyond existing possibilities. We look forward to another year of firsts at Goafest 2023 and encourage India’s creative economy to participate actively.”

     

    So, are we headed to Goa? Of course, we are. As always.

     

  • Ramnath Goenka Awards presented for journalism

    By Our Staff

     

    The Indian Express Group hosted the 16th edition of the Ramnath Goenka Awards for Excellence in Journalism on March 22, 2023, in Delhi, with Dr. Justice D.Y. Chandrachud, the Chief Justice of India, as the Chief Guest. The ceremony honored journalists from both print and broadcast media who have demonstrated exceptional strength of character and integrity while reporting news under challenging or dangerous circumstances.

     

    Addressing the audience in his speech, the chief guest of the evening, Justice D.Y. Chandrachud, Chief Justice of India, said: “The media is the fourth pillar in the conception of the State, and thus an integral component of democracy. A functional and healthy democracy must encourage the development of journalism as an institution that can ask difficult questions to the establishment – or as it is commonly known, ‘speak truth to power.’ The vibrancy of any democracy is compromised when the press is prevented from doing exactly this. The press must remain free if a country is to remain a democracy. India has a great legacy of newspapers which have acted as catalysts of social and political change. Many journalists, both in our country as well as across the world, work in difficult and unfriendly conditions. But they are relentless in the face of adversity and opposition. It is precisely this quality which must not be lost. As citizens, we may not agree with the approach that a journalist has adopted or the conclusions that they reach. I, too, find myself disagreeing with many journalists. After all, who amongst us agrees with all other people? But disagreement must not distort into hatred and hatred must not be permitted to evolve into violence.”

     

    Adding to this, Viveck Goenka, CMD, Indian Express group, said: “An independent judiciary and an independent press are — and will remain — inalienable parts of our democracy. Do what is right irrespective of who is before you, who it’s affecting, and, in this case, who you are challenging” and lauding the CJI’s work, the CMD said “his innovative initiatives to open up court hearings; his use of technology to increase public access to the bench; his moves to bring transparency into the court’s decision-making; his thoughtful, nuanced reflections on the role of the court and its limitations; his acknowledgements of differences. All these are enduring reforms that, I am sure, will strengthen the judiciary and deepen public trust in it.”

     

    As a thank you note, Raj Kamal Jha, Editor-in-chief, The Indian Express, adds “The evening was a “very special story”. 37 pieces of powerful reporting from 27 newsrooms, two books that enriched our understanding of what shaped India and a wonderful applause that cuts across party lines.” Thanking the Chief Justice, he said “Your vision for a free media and your notes of caution affirm our faith that the Supreme Court will remain to borrow a metaphor you used in your recent speech, the north star. For journalists and journalism, year after year, case after case, the star light has illuminated the road ahead. From scrapping the ban of a publication, Romesh Thapar 1950 to protecting the media from executive interference in Indian Express 1984, to extending free speech online, Shreya Singhal 2015 to ensuring journalists personal liberty in Arnab Goswami 2020, the court has kept pushing back at the state to expand our freedoms. That’s why when the lights dim, when a reporter is arrested under a law meant for terrorists, when another is arrested for asking a question, when a university teacher is picked up for sharing a cartoon, a college student for a speech, a film star for a comment, or when a rejoinder to a story comes in the form of a police FIR, we turn to the north star for its guiding light. More so as Chairman Mr Viveck Goenka said a free media and an independent court are kindred spirits. The health of one has serious implications for the health of the other. Both secure an invaluable space. The work we celebrate this evening comes from that space. “Thank you to the winners, we know that an abusive social-media post is more fun to read, summoning righteous rage, needs no effort, being afraid is very easy, but its reporting like yours with fairness and accuracy, with a rigour for detail and a respect for the contrary that best makes the case for journalism.”

     

    The jury for the 2019 awards included Justice B.N. Srikrishna, jurist and former judge of the Supreme Court of India; Tom Goldstein, professor and dean of the Jindal School of Journalism and Communications at O.P. Jindal Global University; Dr. SY Quraishi, former Chief Election Commissioner, Election Commission of India; and Pamela Philipose, journalist and senior fellow at the Indian Council for Social Science Research. The jury for the 2020 awards included Justice B.N. Srikrishna, jurist and former judge of the Supreme Court of India; Prof. (Dr.) C. Raj Kumar, founding dean of Jindal Global Law School (JGLS) and director of the International Institute for Higher Education Research & Capacity Building (IIHEd); Dr. SY Quraishi, former Chief Election Commissioner, Election Commission of India; and K.G. Suresh, Vice Chancellor of Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal.

     

    The winners for both 2019 and 2020 were felicitated at this year’s ceremony, as the winners for 2019 were announced digitally due to the pandemic.

     

    The winners of the 15th & 16th Ramnath Goenka Awards for Excellence in Journalism which were felicitate during the event are:

     

    S.No | Media | Award Categories | Year | Name | Publication

    1) Print | Hindi | Anand Choudhary | 2019 | Dainik Bhaskar

    2) Broadcast | – | Sushil Kumar Mohapatra | – | NDTV India

    3) Print | Hindi | 2020 | Jyoti Yadav | The Print

    4) Print | – | – | Bismee Taskin | The Print

    5) Broadcast | – | – | Ashutosh Mishra | Aaj Tak

    6) Print | Regional Languages | 2019 | Aniket Vasant Sathe | Loksatta

    7) Broadcast | – | – | Sunil Baby | Media | One TV

    8) Print | Regional Languages | 2020 | Sreelakshmi M | Mathrubhumi.Com

    Rose Maria Vincent Mathrubhumi.Com

    Shabitha Mk Mathrubhumi.Com

    9) Broadcast | Shrikant Bangale | BBC News | Marathi

    10) Print | Uncovering India Invisible | 2019 | Shiv Sahay Singh | The Hindu

    Broadcast Tridip K Mandal The Quint

    Print Uncovering India Invisible 2020 Team Thomson Reuters

    11) Broadcast | Sanjay Nandan | ABP News

    12) Print | Reporting on Politics and Government | 2019 | Dheeraj Mishra | The Wire

    Broadcast Seemi Pasha The Wire

    13) Broadcast | Reporting on Politics and Government | 2020 | Bipasha Mukherjea | India Today TV

    14) Print | Environment, Sciences and Technology Reporting | 2019 | Team PARI People’s Archive Of Rural India

    15) Broadcast | Team Scroll.in Scroll.in

    16) Print Environment, Sciences and Technology  Reporting 2020 Manish Mishra Amar Ujala

    17) Broadcast Faye D’Souza Freemedia Interactive

    Arun Rengaswamy Freemedia Interactive

    19) Print Business & Economic Journalism 2019 Sumant Banerji Business Today

    21) Broadcast Ayushi Jindal India Today TV

    Print Business & Economic Journalism 2020 Omkar Khandekar HT Mint

    23) Print Investigative Reporting 2019 Kaunain Sheriff M The Indian Express

    25) Broadcast S. Mahesh Kumar Manorama News

    Print Investigative Reporting 2020 Tanushree Pandey India Today

    27) Broadcast Milan Sharma India Today TV

    29) Print Foreign Correspondent 2020 Joanna Slater The Washington Post

    Print Sports Journalism 2019 Nihal Koshie The Indian Express

    31) Broadcast Team NewsX NewsX

    33) Print Sports Journalism 2020 Mihir Vasavda The Indian Express

    Broadcast Ajay Singh NDTV India

    35) Print Reporting on Art, Culture & Entertainment 2020 Tora Agarwala indianexpress.com

    37) Print Civic Journalism 2019 Chaitanya Marpakwar Mumbai Mirror

    Print Civic Journalism 2020 Shaikh Atikh Rashid The Indian Express

    39) Print Photo Journalism 2019 Zishaan A Latif The Caravan

    41) Print Photo Journalism 2020 Tarun Rawat The Times of India

    Print Books 2019 Arun Mohan Sukumar Penguin Random House India

    43) Print Books 2020 Tripurdaman Singh Penguin Random House India

     

  • The Advertising Club gears up for 54th edition of ABBYs

    By Our Staff

     

    The Advertising Club revs up to announce the 54th edition of ABBYs, South Asia’s Gold standard, which has been recognizing creative excellence in advertising for over five decades. Held over three days, The ABBY Awards, are scheduled to take place on the 24th, 25th, and 26th of May during Goafest at Grand Hyatt, Bambolim, Goa.

     

    The preeminent awards for Creativity, Media, and Communication have once again partnered with The One Show, the award program, to upheave the global standards of judging, jury selection, and transparency to the already revered and celebrated ABBY Awards.

     

    With a promise to bring global recognition to outstanding achievements in creative advertising, the ABBYs make for a highly coveted award property. Undoubtedly, the biggest and the most prestigious ad award show in the country, wins at the ABBYs, over the years, have further gone on to win international recognitions at Cannes and One Show, setting new benchmarks on scale and innovation.

     

    With preparations in full momentum, The Advertising Club also announces the Awards Governing Committee for the 54th edition of ABBYs which includes:

    1. Partha Sinha, President Times of India Group and President of The Advertising Club

    2. Rana Barua, Group CEO, Havas Group India & Chairman, The ABBYs Award Governing Council

    3. Ajay Kakar, Managing Committee Member, The Advertising Club & Co-chair, The ABBYs Award Governing Council

    4. Ajay Chandwani, Managing Committee Member, The Advertising Club

    5. Shashi Sinha, CEO-India, IPG Mediabrands

    6. Malcolm Raphael, Senior Vice-President, The Times of India Group

    7. Prasanth Kumar, CEO, Group M South Asia

    8. Jaideep Gandhi, Founder, Another Idea

    9. Mohit Joshi, Managing Director,  Havas Media

    10. Anupriya Acharya, CEO South Asia, Publicis Groupe

    11. Sam Balsara, Chairman & Managing Director,  Madison Communications

    12. Rohit Ohri, Group Chairman & CEO,  FCB Ulka Advertising

     

    The list of international judges will be announced by The One Show after the process of selection of both Indian and international juries. The Abby Awards will represent the South Asia region that includes India, Sri Lanka, Nepal, Bangladesh, and Pakistan and has been doing so since 2004.

     

    Providing in-depth recognition and increasing participation opportunity, the ABBY Awards has witnessed the introduction of new sub-categories in Digital Technology, Mobile, Design, and Audio Technology based on valuable feedback from the creative professionals of the industry in the annual town hall conducted by The Advertising Club.

     

    The Radio category has now evolved into the Audio category with the introduction of Content, the new sub-categories are in Use of Music, Sound Design, Script, Casting, Performance, Audio Technology, Voice Activation, Branded Content, Podcasts, and Content placement.

     

    Speaking on the initiative, Partha Sinha, President Times of India Group and President of The Advertising Club, said: “With ABBYs, we at The Advertising Club, owe it to the industry and colleagues to present an award show that is authentic, transparent, and of global standards. For 54 years, ABBYs have been pivotal in recognizing creativity and innovation in India’s communication industry. To elevate its presence on the global stage, we continue to augment its significance, and therefore associating with ‘The One Show’ once again provides the necessary impetus. We look forward to witnessing a lot of innovative work this year that will go on to live up to the repute of being the most coveted award property in South Asia.”

     

    Rana Barua, Group CEO, Havas Group India & Chairman, The ABBYs Award Governing Council, and Ajay Kakar, Managing Committee Member, The Advertising Club & Co-chair, The ABBYs Award Governing Council added: “In addition to being a significant platform for young creative professionals in the industry to exhibit their ground-breaking work accomplished throughout the year, the ABBY Awards have consistently been the most anticipated event at Goafest. We look forward to seeing outstanding creative work being recognized and appreciated at ABBYs this year.”

     

    The Abby Awards will be a part of the Goafest 2023 and will mark the fourteenth Abby Awards at Goafest.

     

  • Nick Law & Wesley ter Haar join Abby jury

    By Our Staff

     

    Nick Law, Creative Chairperson at Accenture Song and Wesley ter Haar, Co-founder of Media.Monks, have joined as Jury Chair for Integrated and Digital categories, respectively, at the Abby One Show Awards 2023.

     

    Said Rana Barua, Group CEO, Havas Group India and Chairman, the Abby Award Governing Council and Ajay Kakar, Managing Committee Member, The Advertising Club & Co-chair, The Abby Award Governing Council: “The Abby One Show 2023 promises to be a world-standard award show, for South Asia. The One Show partnership brings the world’s best practices and processes to the Awards. However, we do believe that an award show is as good as the Jury that judges the work. This year we have the world’s best creative minds as the Jury Chair for each of our categories. Nick and Wesley have chosen to bring their perspective and experience to our awards. And soon you will hear the names of the other legends, too. Now the ball is in the court of our industry, to win recognition for the best work in South Asia, with this envious and illustrious Jurors who will gauge the work in the context of the world’s best.”

     

    The Abby Awards are scheduled to be held from May 24 to 26 at Goafest 2023. The last date for submission of entries is Saturday, April 8.

     

  • What makes Adfest Pattaya a must-visit

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaOther than the last edition, I have attended every edition GoaFest and yet I favour Adfest Pattaya. It is the first festival of the year and Asia’s most celebrated regional creative festival. One of the eight regional creative festivals in the WARC 100 Creative ranking that reflects the fast-changing face of the creative, marketing and production industry.

     

    The 2023 edition of Adfest with the theme “Rise” was held between March 23 and 25, 2023 at the regular venue, the Pattaya Exhibition Hall (Peach), at the Royal Cliff Hotels Group, Pattaya. And if one is to see the Winner Showcase, one would realise the extent of technology usage and integration in advertising and communication in every form and format.

     

    WINNER SHOWCASE

    Post the festival, AdFest Pattaya has the winner showcase on its site. Where all the winners’ entries AV, film and board, are easily accessible with complete details. A few of the creatives are not showcased because the client has barred them due to some copyright issues.

    I have thoroughly enjoyed my Wednesday watching the winner showcase. I would recommend everyone interested in the field to see the brilliant work showcased there. Some of the brilliant work where technology and accessibility played a major role- reflecting the change and trend included Tiger Beer, Unbranded Menu of McDonalds, Consent – partnering to showcase lack of consent, Closeup- city of love, Crazy Bundy Mixes, Shizuoka Model City, Toyota Voice Watch, Adidas – Ravi limited edition and the print special- the Annhaar Newspaper election edition that never got printed. Watch all these and more at the winner showcase.

     

    JURY INSIGHT SESSIONS

    One of the things that makes it endearing is the 45-minute breakout stage sessions of Jury Insight. Where delegates can listen first-hand to in-depth and freeform discussions with some Lotus Awards juries across panels and learn the secrets of what makes some works great.

     

    ADFEST PATTAYA CONNECT

    AdFest Connect APP is another tool that encourages and facilitates networking and interaction. It shows every delegate’s name, position, company, city, and country unless they have chosen not to be part of the AdFest Connect. It does not divulge the email addresses but facilitates the initial email sending unless opted out by the delegate. It is just a connecting tool and does not guarantee a response.

     

    WORKSHOP AND INDUSTRY SESSIONS

    There are industry-specific learning sessions needing pre-registration and with limited seats. This is no different from other festival programs. Still, they seem more relevant and industry-inclusive, like the World Producers Summit – a forum for production company owners and stakeholders to gather and discuss specific issues encountered as the industry evolves and globalises. This forum is a unique opportunity to gain valuable insights and learn possible solutions to current and emerging business challenges. Sessions like ‘Creativity for Mobile-first-era, ‘Step into AR and Reels’ and ‘CG Metahumans And The Infinite New Frontier Of Communication.’

     

    DIVERSIFIED JURY PANELS.

    The eight jury panels mostly follow the 8 Jury and 1 Jury president format. Interestingly, the panels are highly diversified in terms of agency and geographical representation and do not show any gender skew. There were 57 Jury members representing 18 cities at AdFest Pattaya 2023.

     

    ADFEST PATTAYA EVOLVING WITH TIME.

    The AdFest Pattaya has been evolving with time. There are, in total, 20 awards categories other than special awards. This time round, ‘The Commerce Lotus’, formerly the eCommerce Lotus, expands to include offline commerce in addition to eCommerce to celebrate creative and innovative solutions that enhance the consumer experience at source and drive business sales. The Digital amd Social Lotus, formerly Digital Lotus, introduces various new sub-categories to reflect the fast-changing landscape of the digital world and social media. And PR Agency of the Year was added to the Special Awards line-up like Network, Independent Agency, Digital Agency, Media Agency, Production Company and Advertiser of the Year. In addition, the scoring criteria were updated.

     

    YOUNG LOTUS.

    On the lines of Cannes Young Loins, AdFest Pattaya also has a young Lotus workshop before the festival, and 2 participants selected through local regional representation represent each region. AAA India partners AdFest Pattaya to choose the Young Lotus representative from India.

     

    ARCHIVES AND ENTRIES.

    All delegates have access to the AdFest Pattaya Archives, the winner showcase and the selected programme showcase. A brilliant resource that allows delegates to search and learn. And as a practice, AdFest Pattaya has a well-organised display of entries.

     

    DELEGATE FEES ARE A BIT OF AN ISSUE FOR INDIAN DELEGATES.

    The delegate Fee of Thai Bhaht 35K (83.5K INR) for the full, Thai Bhaht 22.5K (54K INR) for Young and Thai Bhaht 17.5K (42 K INR) for Students is a bit steep as there is an additional cost of travel and stay that could be approximately INR 60K including return airfare.

     

    NET-NET.

    Adfest Pattaya, the regional Creativity festival, is a recommended adfest. Though a bit costly, it is still manageable for young, under-30s, with early planning. India had 30 winners at AdFest Pattaya 2023, but not many delegates.

     

  • Abby appoints Prajato Guha Thakurta as Jury Chairman

    By Our Staff

     

    The Abby One Show Award 2023 Governing Council has appointed Prajato Guha Thakurta, Co-founder and CCO of Manja as Jury Chairman of Brand Activation & Promotion category.

     

    Thakurta has worked for around 18 years in some of the country’s top creative agencies like McCann, JWT and DDB Mudra, where he has shaped brands like Barclays, Lee Cooper, Stayfree, Pears, The Economic Times, Smirnoff and Nokia, among others.

     

    His last stint was at Leo Burnett where he drove the agency’s creative culture as its National Creative Director and helped turn it into one of the most awarded offices in the country. His portfolio there included brands like McDonald’s, Jeep, Google, Bajaj Auto, Isuzu, Abbott and PhonePe.

     

    Over the years, his work has won him several awards, both national and international, including Cannes Lion, D&AD, One Show, Adfest, Spikes and Effies.

     

    Said Thakurta (or Prajato, as he is called by friends and colleagues): “I am absolutely chuffed to be a part of the Brand Activation & Promotion Jury at the Abby One Show Awards. This is arguably one of the most exciting categories, and I’m really looking forward to seeing work that is truly immersive, engaging, brave and brilliant.”