MxMIndia

Category: Awards

  • Results can be seen on www.goldenaward.com

    Montreux Festival 2022: India bags 4 Golds and 10 Finalists

    By Our Staff

     

    At the 33rd Golden Award of Montreux Festival, Indian companies won four Golds in the categories of Digital/Interactive, Direct Marketing and Design.

     

    BC WebWise bagged a Gold in the Digital category with the website for Vespa75 Bioscope. Blink Digital India was awarded Gold for ICICI Prudential Mutual “Quest2Invest”. In Direct Marketing, Cog Culture received a Gold for “Committed To Cure”‘ for Medharbour and Tree Design won Gold in the Design category for motion graphics on packaging for Tata Tea.

     

    Cog Culture won three Finalists for The Class of One, Osho Flexibles and Medharbour. HT Labs won two Finalists for OTT Play. Tree Design won two Finalists for PVR and one Finalist for Tata Tea. Blink Digital won two Finalists for ICICI Prudential Mutual and Amazon.

     

    Said Frank Bodin, President of Art Director Club, Switzerland: “Montreux is a place of world-class creativity,” “As a musician, you have to experience the Montreux Jazz Festival. As an advertiser, you have to have won a Golden Award of Montreux.”

     

    The Golden Award of Montreux only Golds, there is no Silver or Bronze – so the Finalist Certificate is also said to carry a lot of value.

     

    Results can be seen on www.goldenaward.com

     

  • Why would someone advertise their win in print in the digital era, wonders Sanjeev Kotnala

    Long live Advertising Awards

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaAs the trend goes, the agencies had stopped advertising their win at award events even before the pandemic. However, after Goafest 2022, one ad appeared in Brand Equity, in The Economic Times. And one started questioning the need for it. Why would someone advertise their win in print in the digital era? Not a tricky question, but the answers are vague. So, I did what I usually do, I reached out to my dear friend and a well-known brand and marketing consultant, Vermajee. I wanted an explanation for this anti-advertising posture of agencies? You win something good- so why not advertise?

     

    As I poured Vermajee his glass of preferred Single malt, I could see he was deep in thought. Today, the mystery would be resolved.

     

    Vermajee on award wins

    Like any good consultant, Vermajee placed the case details for agreement.

    Agencies enter awards to win. Entering awards is a costly ritual, and no agency enters awards to be counted as an also-ran. So, they enter their best work. A work they can be proud of and at least is internally considered award-worthy under peer group evaluation. In fact, the agency does not want anyone to know they entered the awards unless they make it to the finalist.

    The participants hate shortlists, but then it works for the event organisers.

    It all was making sense after two pegs.

     

    Who advertises the award win?

    There are only two possible outcomes: you win an award, or you don’t. The reaction and happiness on winning an award is a function of what metal the agency wins, the size of the business, who worked on the creative, if winning awards is a habit or if the award is a surprise.

    It holds true for most awards other than the Cannes Advertising award. There every win is worth celebrating.

    Vermajee explained the logic.

    If one win is a bronze or a silver or two, it is not worth advertising. And that is true for small as well as big creative powerhouses. Anyway, the winners will brag on social media about the win. Friends would congratulate, and the client might add their social media support to the win.

    On the other side, say one wins big. Like Grand Prix, the agency of the year type, it changes the perspective. It is a piece of huge news. It should naturally get covered by media partners and industry-specific media, including social media. Most likely, the people who matter would be following the event, and hence they would know. Seems logical.

    However, the agency may want to amplify the win by advertising and making the unaware target group know of their big win. It will happen only if the win counts in the eyes of the CMOs. The creative awards are okay for this, but they are no proof of efficiency and effectiveness. And then it costs money to advertise.

    Rather than advertising, doing personal communication to the few the agency wants to reach out and impress will be more effective.

    But, if the awards have lost their sheen. Suppose they are no longer considered the epitome of excellence and have lost their importance and relevance as a business development tool. In that case, there is no need to consider advertising the win.

     

    Vermajee seeks accountable award organisers

    Vermajee was playing with his glass and my thoughts. He smiled at my ignorance and continued. Award organisers for years have gone unchallenged. They go out of their way to amplify the call for entries; their moral duty is to amplify the wins in relevant media. Not as coverage, but as an ad.

    Vermajee adds it may not be possible to do justice to every winner. Prioritisation and award hierarchy need to be defined to communicate the top awards. Where media organisations are sponsors, the deal itself could include space for such an ad and special rates for the winners to advertise.

     

    What’s missing from the award ads

    The award ads tell you who won what. However, you are left guessing what they won it for. The ad cannot show every thumbnail, but it can carry a QR that loads a page where you can see all the relevant wins in their full glory and details. One can even link it to the agency’s pages featuring other work.

    The award organisers can easily create an award page as the entries now are digitised. In fact, it works for the awards. Is it too much to expect the myopic award organiser to look for stakeholders’ interests? Most even don’t allow the Jury to present their point of view as to why they awarded one entry over the other equally good entry.

     

    Net-net

    Vermajee closed the discussion with a bottom-up of his fifth drink.

    Advertising or not advertising is dependent upon a few simple answers. How creatively can you treat the award win ad? How strong is the need to commu8nicate the win? If there is an internal pressure to advertise? Do you want to reassure the existing clients with these wins or use them as a new business tool? And finally, What is the ROI you expect from the investment in an award advertisement.

    Vermajee dramatically raised the glass and shouted at the top of his voice, “To the last of the award ads. Go treasure the moment. Long live advertising- long live awards, Jab Tak Client Aur Agency Rahegi, Tab Tak  Awards Their Kaam Rahega“.  Award will remain  till there are clients and agencies.

     

  • Creatives from Amazon, Hindustan Unilever, Marico, Mondelez and Whirlpool share laurels in the TV category as Hindustan Unilever dominates the digital category

    Kantar launches 2nd edition of  Creative Effectiveness Awards

    By Our Staff

     

    Kantar, the marketing data and analytics company, has announced winners of the second edition of its now annual Creative Effectiveness Awards. The firm tested more than 13,000 creatives for clients around the world. Around 10% (1300+) of those creatives were tested in India alone. The India report shortlisted over 350 ads, tested across categories, markets, TG’s and media channels.

     

    Across television ads tested in India, Kantar has awarded standout performers in five product categories- Food & Beverage, Personal Care, Durables, Home Care & Services. Kantar has also included a special segment on social causes and this edition spotlights

     

    ‘Un-stereotype’ which all about celebrating gender progressive advertising.

     

    Here are the Kantar Creative Effectiveness Awards 2022 India Winners:

     

    Commenting on this year’s winners, Soumya Mohanty, Managing Director and Chief Client Officer, Insights Division, Kantar said, “The spread of ads that consumers have perceived to be both creative and effective is an affirmation of the fact that the space for creativity even in context of marketing ROI is infinite. While there is no magic formula for creating such ads, we can start with the right ingredients and refine them by testing them out with consumers. Kantar is pleased to share the learnings that we have had in the area while working with the leading marketeers in India.”

     

    Key highlights from this year’s report:

     

    >> Kantar’s Strategic Sparks identified for effective and creative TV advertising:

     

    1. Indians love to ride fulfilling story arcs: Stories create room for empathy, engagement, and vivid memories through which one could influence the way in which consumers think & feel about the brands.

    2. Touch of drama helps: Just the right kind and quantity of spice delivered through creative storytelling and filmmaking,  elevates even the repetitive themes, to make them more personal, relevant and aspirational.

    3. License to be extravagant in visualization: Indians are open to suspending their disbelief for the well visualised film

    4. Layer in emotional meaningfulness: Emotive contexts have the potential to make the consumers warm up to even the dry functional categories.

    5. Show, not tell: Integrating brand payoffs as an organic plot event in the script is a timeless approach toward creating vivid and persuasive memories.

     

    >> Kantar’s Strategic Sparks for effective and creative digital advertising:

    1. Customized and integrated content yields significantly higher ROI​: Carrying forward creative stories and elements from other media amplify the impact of digital assets.

    2. Shoot for instant meaning: Given the attention poor consumers and short window available, it pays to ensure that the consumers are not called to do any additional work for decoding what they are supposed to think and feel about the brand

    3. Ride the moment: Embrace the topical issues and trends, to engage and be relevant

    4. Strike an emotive chord: Well told stories open up consumers for longer format videos

    5. Hook them early:  Promise of a fulfilling story arc, emotive journey and humor help in ensuring that consumers stay invested beyond 6 seconds.

     

    >> Unstereotyping: Time to mainstream progressive gender portrayal

     

    Kantar’s collaboration with the Unstereotype Alliance has led to the development of the Unstereotype metric (UM) which Kantar now includes as a measure of gender portrayal in advertising as an integral part of its Link™ communication pretesting solution. Thus, setting a foundation for marketers to review the potential of their creative executions on this dimension to monitor progress over time.

     

    Unstereotype metric* (UM) in the long term provides learning and context for gender progressive advertisements. UM is now measured for 14,000+ ads across 70 countries, 3,300+ brands and 251 categories.

     

    :: Unstereotyping in advertisements is predicted to unlock higher marketing ROI. It signifies strong brand equity and is likely to impact short term sales as well. This impact is not only true for women, but progressive male role models also impact business outcomes across categories.

    :: Progressive ads are more effective and trigger positive engagement. They are in general seen to be more enjoyable, relevant, different and even pleasantly surprising.

    :: Unstereotyping affects various aspects of the brand- power, meaningfulness, difference and saliency especially seen in food & beverage, household and personal care categories.

    :: There are clear and present rewards for brands that seek to be at the forefront of embedding progressive gender roles

     

  • India brings home highest no of metals ever. Plus: Agency of the Year. And it’s an agency from BLR, not BOM or NCR

    Saare Jahaan Se Achcha

     

     

    By Our Staff

     

    If it was the Olympics, it would’ve merited a call from Prime Minister Narendra Modi. But this is just an advertising festival, where work are recognised for commercial work, so perhaps expecting a call from the PM would be a bit much.

     

    The victories of the Indian contingent last week though are worthy of that call. Indian creative agencies brought home 47 metals, and this does not include the shortlists.

     

    Dentsu Creative Bengaluru was named Cannes Lions 2022 Agency of the Year, as well as awarded a Titanium, three Grand Prix, two Gold Lions and three Silver Lions for ‘The Unfiltered History Tour’ for Vice Media. This also makes the campaign the most awarded campaign ever. Note: it’s an agency from Bengaluru and not Mumbai or New Delhi NCR.

     

    Said Amit Wadhwa, CEO, Dentsu Creative India. “When you begin Cannes Lions with a Grand Prix, you think you have already hit a lifetime achievement, but this week just got better and better. It is hard to describe how we feel on receiving three Grand Prix, let alone a Titanium and to top it all off, Agency of the Year – it is a moment to rejoice for each one of us at Dentsu Creative India. The team is just so proud of the work, but also the outcome too,” adding: “We got the world talking about something which really matters deeply, something which will change the way that historically important artefacts are handled in the future, and in turn could change the way that history is taught to millions around the world. Now that is very special indeed.”

     

    Added Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative: “Winning the Agency of the Year is an emotion I cannot even begin to describe. When I used to watch other agencies win the title I often wondered if I ever would get that same honour. What they say is true. Dreams DO come true! I’m over the moon with the Titanium win along with the hat trick of Grand Prix and a whole lot of other metals. Not just me I think no one in the entire Indian ad industry has been part of such a huge haul of Lions ever before. And I do believe we are the first full-service Indian agency to win the title of Agency of the Year. I doff my hat to the entire team responsible for the Unfiltered History Tours. Those who are with us now and those who have moved on. Congratulations all. For now, it’s party time!”

     

     

    The other Grand Prix this year went to VMLY&R India’s ‘The Killer Pack’ campaign for Maxx Flash in the Health & Wellness Lions category to Leo Burnett for its ‘The Missing Chapter’ campaign for P&G India’s Whisper. This was a Grand Prix for Sustainable Development Goals Lions, again a first for India.

     

    Meanwhhile, Ogilvy India also brought home a Titanium Lion for  Mondelez  India’s ‘Shah Rukh Khan My Ad’ campaign. The work also bagged two Golds, a Silver and a Bronze.

     

    Said Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy: “I am delighted that the people’s choice is also the jury’s choice. I am very proud of the team that worked on it.”

     

    As the table indicates, FCB has continued its winning spree and netted as many as 14 metals.

     

  • Held on July 1 in the capital

    Delhi Press holds Motoring Awards 2022

    By Our Staff

     

    Delhi Presss conducted the Motoring World Awards 2022 on July 1 in New Delhi. Motoring World, now in its 23rd year, tracks the automobile sector.

     

    Notes a communique: “Every year, the team at Motoring World sits down and takes a good look at all the four and twowheelers that were launched in the previous year, specifically the ones that they have thoroughly reviewed and tested. During this year’s jury round, all the nominees were evaluated and discussed thoroughly by the team, and at the end of this exacting process, they were left with the best automotive products in the country across several categories. For 2022, these were the winners in their respective categories.”

     

  • The jury panel was headed by Harsh Goenka, Chairman, RPG Enterprises

    IAA Leadership Awards to be presented on July 25

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) will present its prestigious Leadership Awards on Monday, July 25, in Mumbai. These awards are presented to the leaders of the marketing fraternity who have excelled in their respective fields.

     

    Said Committee Chair Nandini Dias said “We are privileged to have a prestigious all-CEO jury panel headed by the indomitable Harsh Goenka, Chairman, RPG Enterprises along with other eminent jury members – Pawan Goenka, Chairman INSPACe and Ex-MD & CEO, Mahindra & Mahindra Ltd; Hemant Malik, Divisional Chief Executive – Foods, ITC Limited; Suparna Mitra, Chief Executive Officer- Watches and Wearables Division, Titan Company Limited; Vineet Bhatnagar, Managing Director & CEO PhillipCapital India; Vivek Sunder, Chief Executive Officer, Cuemath & Arijeet Talapatra, CEO, Transsion India.

     

    Over the years, we have come to evolve a streamlined and structured process that takes into account rigorous data points to arrive at the shortlist for each predetermined category. This enables the jury to conduct exhaustive and well-founded deliberations before they arrive at the final winners.”

     

    Added IAA President Megha Tata, “the Leadership awards are known for the superlative audience they attract. Apart from the marketers, there are also special awards for categories like Business leader of the Year, IAA Creative Agency Leader of the Year, IAA Media Agency Leader of the Year, IAA Media Game Changer of the Year, IAA Media Person of the Year, IAA TV Anchor of the Year.

     

  • Shashi Sinha inducted into the IAA Hall of Fame

    IAA Leadership Awards presented

    By Our Staff

     

    N Chandrasekaran, Chairman, Tata Sons was honoured as the IAA Business Leader of the Year. When asked about the formula to success, Chandrasekaran said: “Running business in general is like a marathon and running Tata Group Business is like an ultra-marathon. These businesses have a lot of history and legacy so I don’t think there is a magic sauce. If requires a lot of team work, the right people, focus, lot of hard work and some luck. So, all of this plays a part, hardwork plus luck makes the magic sauce. He added that the biggest strength for the Tata group is its ethos and values which is deeply ingrained in the people”.

     

    When asked about tips and advice on time management to be more efficient by actor Ranveer Singh, Chandrasekaran said his mantra is ‘tension nahi leneka, gran nahi deneka’. We got to see a lighter side of Chandrasekaran during the discussion.

     

     

     

    Actor Ranveer Singh received the IAA Brand Endorser of the Year. Ranveer as we all know is powerhouse of energy and he made all smile with this eloquent talk.

     

     

    The IAA Force for Good was received by Sonu Sood, an individual who has gone beyond and helped those in need across the country particularly during the pandemic.

     

     

    Said Megha Tata President, IAA India: “When we talk about the year that was, it was such a silver lining to the dark clouds, that we all witnessed in 2020. A year of facing challenges though, these ones maybe a little more complex than before. Last year has also been a year of recovery for business and while the market is slowly coming around, it is these leaders who have led people and organisations towards growth and success. So this evening is dedicated to all you leaders who have gone beyond the pressure of time and opportunity lost during the pandemic and have shown great resilience and adaptability to the new way of doing business.”

     

     

    Added Nandini Dias, Co- Chair- IAA Leadership Awards: ‘Across the 15 categories that will be awarded today, we assessed over 200 companies. a shortlist of 10 companies per category were picked out. Besides considering aspects like change in growth, advertising to sales ratio, market share, profitability etc. This year our jurors also started considering the ESG rating. Unlike any other award, IAA doesn’t share any entry fee for the participation, they aren’t even aware that a body is doing such meticulous study, which makes the award way more prestigious.’

     

     

    IAA India inducted Shashi Sinha into the IAA Hall of Fame. Sinha mentioned Dr V Kurein’s role as a mentor in his advertising career. He also added that “when Anil Kapoor joined the organisation he changed the face of the organisation we worked for, he taught me everything, gave me courage of conviction but more importantly the concept of ‘biradri’, that you must do work for your organisation but also for your ecosystem.

     

     

    The IAA Leadership Awards felicitated Avinash Pandey with the IAA Media Person of the Year award. The IAA Media Game Changer of the Year award was presented to Punit Goenka; IAA Media Agency Leader of the Year to Tanmay Mohanty; IAA Creative Agency Leader of the Year to P G Aditiya and IAA TV Anchor of the Year to Zakka Jacob amongst others.

     

     

    List of Winners

     

     

  • To present awards on August 23

    IAA IndIAA Awards to salute 75 years of Independence

    By Our Staff

     

    The IAA India Chapter will conduct its annual IndIAA Awards in Mumbai on August 23.

     

    Megha Tata

    Said IAA India Chapter President Megha Tata: “As the country celebrates 75 years of its independence, we will be structuring our awards event around the meaningful role communication has played in fostering the idea that is India. I am very happy that in its 7th year the IndIAA Awards has carved out a special prestigious niche in the minds of the communication industry.”

     

    Abhishek Karnani
    Abhishek Karnani

    Added IndIAA Awards Committee Chairperson Abhishek Karnani: “These are unique awards that salute real hardworking advertising. The short list is compiled by a set of senior journalists and these are judged by an eminent jury comprising of advertisers who own and invest in brands. The awards are presented to the co-creators of the winning work”

     

    This year the jury chair was Suresh Narayanan, Chairman & Managing Director, Nestle India and included Charulata Ravikumar, Managing Director-Accenture; Karan Shroff, Partner & Chief Marketing Officer, Unacademy; Vineeta Singh, CEO & Co-Founder, Sugar Cosmetics & Vivek Khanna, COO, Mahindra Holidays & Resorts India Limited.

     

  • It will call for entries in October 2022

    Adfest 2023 returns to Pattaya

    By Our Staff

     

    Adfest, the regional creative festival, has announced that it will be return to its customary home in Pattaya, Thailand. Adfest 2023 will be a 3-day festival held from Thursday 23 –  Saturday 25 March 2023 at the Pattaya Exhibition and Convention Hall (PEACH), Royal Cliff Beach Hotel. It will call for entries in October 2022.

     

    Said Vinit Suraphongchai, Chairman of Adfest: “Now with international travel restrictions being lifted and more and more people having been vaccinated, we feel it is safe for our delegates to finally join us in sunny Pattaya once again for a few days of learning exposure, inspiration and relaxation. It’s been a long time coming and we can’t wait to welcome you all with open arms. More details will be announced in the coming months, but please save the date to celebrate our return with us.”

     

  • AGM held on September 13, MC members elected unopposed

    Partha Sinha is Ad Club President, again

    By Our Staff

     

    Partha Sinha
    Partha Sinha

    The Advertising Club announced the Managing Committee for 2022-2023, at its 68th Annual General Meeting. Partha Sinha, President – Response Bennett, Coleman & Co. Ltd., has been re-elected to lead the body.  Managing Committee members were elected unopposed.

    ​

    Speaking about the appointment, Sinha said: “I am honoured to be re-elected as the President of The Advertising Club. In spite of being extraordinarily challenging, the last 24 months of the pandemic gave us an opportunity to innovate and deliver some of the most impactful engagement initiatives. From the first-ever online edition of the Effie Awards that created a new benchmark for virtual events and the in-person Emvies that was attended by more than 1000 media enthusiasts, to raising the bar on Abby’s Awards by associating with the One Show and collaborating with the United Nations on Unstereotype Alliance – the team exemplified excellence with each activity. I am thankful to the team we’ve worked with and look forward to working closely with them again to take The Advertising Club to newer heights.”

     

    The officebearers of The Advertising Club for 2022-2023 are:

    1. Partha Sinha:  President

    2. Rana Barua:  Vice President

    3. Shashi Sinha:  Secretary

    4. Mitrajit Bhattacharya:  Joint Secretary

    5. Dr Bhaskar Das:  Treasurer

     

    Also in the managing committee are:

    1. Prasanth Kumar

    2. Vikram Sakhuja

    3. Ajay Kakar

    4. Debabrata Mukherjee

    5. Rahul Johri

    6. Aditya Swamy

    7. Manasi Narasimhan

     

    In addition, a few industry professionals have been co-opted in the MC:

    1. Punitha Arumugam

    2. Sonia Huria

    3. Pradeep Dwivedi

     

    Partho Dasgupta will continue as a member of the Managing Committee as the Immediate Past President.

     

    In a communique, the Ad Club has also given a list of industrypersons who will “continue to bring value to The Advertising Club through their expertise and deep understanding of the respective industry segments”:

    1. Avinash Pant

    2. Raj Nayak

    3. Ajay Chandwani

    4. Sapangeet Rajwant

    5. Namrata Tata

    6. Rathi Gangappa

    7. Sidharth Rao

    8. Alok Lall

    9. Vikas Khanchandani

    10. Malcolm Raphael

     

  • For his long and successful career in the industry spanning over 40 years

    Colvyn Harris to be conferred with AAAI Lifetime Achievement Award

    By Our Staff

     

    Colvyn Harris
    Colvyn Harris

    The Advertising Agencies Association of India (AAAI) announced that the AAAI Lifetime Achievement Award for 2022 will be conferred on senior advertising professional Colvyn Harris. This is the highest honour to be given to an individual in India for his/ her outstanding contribution to the advertising industry.

     

    Anupriya Acharya
    Anupriya Acharya

    Making the announcement, Anupriya Acharya, President, AAAI, said: “Colvyn Harris is in every sense a true pioneer and visionary. Apart from singlehandedly making JWT a top agency, he has also contributed significantly to the industry in various capacities, including as President of AAAI. He’s been a key driver and pivotal force in establishing Goafest as the largest advertising festival in India.  I am pleased to say that the entire committee was unanimous in selecting Colvyn as this year’s AAAI’s Lifetime Achievement Award winner. He is truly deserving of this honour.”

     

    Some of the past winners of this award include Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey, Sam Balsara, Prem Mehta, Roda Mehta, Ram Sehgal, Madhukar Kamath, and Arvind Sharma amongst others.

     

  • South Asia of GroupM, was elected President of the AAAI

    Prasanth Kumar is President of AAAI

    By Our Staff

     

    Prasanth Kumar
    Prasanth Kumar

    Prasanth Kumar, CEO – South Asia of GroupM, was elected President of the Advertising Agencies Association of India (AAAI) for the year 2022-23. Rana Barua, Group CEO of Havas Group India, was unanimously elected Vice President of the Association.

     

    Other elected members of the Board in alphabetical order are:

     

    :: Vishandas Hardasani: Matrix Publicities and Media India Pvt Ltd

    :: Kunal Lalani: Crayons Advertising Pvt Ltd

    :: Rohan Mehta: Kinnect Pvt Ltd

    :: Chandramouli Muthu: Maitri Advertising Works Pvt Ltd, Kochi

    :: Sridhar Ramasubramanian: Beehive Communications Pvt Ltd

    :: Shashidhar Sinha: Initiative Media India Pvt Ltd

    :: K Srinivas: Sloka Advertising Pvt Ltd, Hyderabad

    :: Vivek Srivastava: Innocean Worldwide Communications Pvt Ltd

     

    Immediate Past President, Anupriya Acharya will be ex-officio member of the AAAI Board for 2022-23.

     

    On this occasion, Kumar said: “I’m extremely honoured to be elected President of this prestigious association. Advertising is, in my opinion, a dynamic and idea-driven industry. Collaboration with industry organizations will allow us to shape the industry in a progressive way that benefits everybody. I look forward to building synergies with like-minded people and organisations and I believe that we will be able to achieve our goals if we work together. As always, I expect lots of support from my peers and colleagues within AAAI as well as from the broader ecosystem as well.”

     

    PK, as he is popularly called, is a GroupM veteran with over 25 years of experience having worked across the industry. He has worked at Pepsi, The Hindu, The Media Edge and McCann Erickson before joining GroupM. He has also been Vice President of AAAI from 2020-22.

     

    Added outgoing President Anupriya Acharya: “It has been a privilege to hold the office of President and take on the responsibilities that come with it for the last two years. We transitioned AAAI from a Society to a Section 8 Company, returned with our key events as the nation moved out of covid restrictions, relaunched the iconic Goafest and Abbys in partnership with The One Show, refreshed the AAAI logo in step with the times. But most importantly, we furthered our agenda on inclusion as we partnered with UN Women backed Unstereotype Alliance and brought more digital agencies into the fold and continued strong partnerships with other industry bodies. I would like to take this opportunity to thank my fellow Board members for giving their energy, expertise, and time when most needed. I would also like to congratulate Prasanth Kumar on his election as President. He has been a key member of the Indian media and advertising industry for a long time. I’m sure he will take the Association from strength to strength.”