MxMIndia

Category: Awards

  • Awards have been re-calibrated to recognise and celebrate digital work

    Entries for the 2021 Kyoorius Creative & Digital Awards now open

    By Our Staff

    Kyoorius  has announces entries to the 2021 Kyoorius Creative Awards from across India under the Kyoorius Advertising Awards and the Kyoorius Digital Awards are now open.

    Said Rajesh Kejriwal, founder and CEO, Kyoorius: “After a very difficult 2020, the environment is now improving with the roll out of vaccinations across the country and the country slowly getting back to some sort of ’normal’. If we go by the acts and developments regarding Covid and the vaccine, it’s clear that things are getting better. It’s getting better all the time. As a result, we felt that it was time to go ahead with the 2021 edition of the Kyoorius Creative Awards while reflecting the compulsions of the environment,” said Since 2013, the bedrock of the Kyoorius Creative Awards has always been the composition of its jury and transparency in the judging process,” adding “This year, jurors include Aditya Kanthy (CEO & MD, DDB Mudra Group), Ajay Gahlaut (Independent Creative), Arun Iyer (Founding Partner, Spring Marketing Capital), Gautam Reghunath (CEO, Dentsu Webchutney), Gayatri Yadav (CMO – India & SEA, Sequoia Capital India LLP), Harshad Rajadhyaksha (CCO, Ogilvy India), Josy Paul (Chairman & CCO, BBDO India), Krishnan Menon (Chief Client & Growth Officer – APAC, Wunderman Thompson), Laura Jordan Bambach (President & CCO – UK, Grey), Partha Sinha (President – Response, Bennett, Coleman & Company Ltd), Rajiv Rao (Director, Nirvana Films), Robert Godinho (MD, MediaMonks India), Satbir Singh (Founder & CCO, Thinkstr.in), Sneha Iype Varma (Executive Producer / Partner, Nirvana Films), and Tripti Lochan (Co-CEO -Asia, VMLY&R). More jurors will be added and announced soon. “

  • To recognise and reward gender equality work

    Kyoorius partners with ‘Indian Creative Women’

    By Our Staff

    Kyoorius has announced its partnership with Indian Creative Women, an independent forum working on amplifying the percentage of women creative directors in the Indian Advertising and Design industry. In collaboration with them, Kyoorius has come up with a host of initiatives that will boost gender equality on their stage and in the industry.

    One of these is the Zee Equality Award – The Purple Elephant, which will recognise and reward work that has addressed and impacted gender inequality in India through innovative thinking. The colour ‘purple’ signifies justice, dignity and has been historically associated with efforts to achieve gender equality. The winners will be decided by a special jury to be announced shortly.

    Said Sakshi Choudhary, Founder – Indian Creative Women: “Kyoorius is one of the most credible and influential award bodies in Asia. Every year, it brings powerful brands and agencies of India on one platform. We’re delighted to partner with them to drive real change. This year, they are a shining example and a true benchmark of what this industry can achieve on gender diversity. Our wish is to see each decision-making room in agencies as balanced as the Kyoorius jury room this year.”

    Added Rajesh Kejriwal, Founder and CEO, Kyoorius: “We have, since inception, been cognizant of the role of a platform like Kyoorius in achieving gender balance and equality in everything that we do. We are delighted to partner with Indian Creative Women for the Purple Elephant Award. In addition, we are also delighted that Zee Entertainment has enthusiastically agreed to support the Purple Elephant initiative.”

    Details of the judging criteria for the Purple Elephant are available on the site.

    Meanwhile, in 2022, Kyoorius will also recognise the innovative efforts of agencies and brands to hire, retain and promote women into leadership. This will include introduction of new policies that organizations have introduced to consciously give women within the industry an equal opportunity.

  • She will be only Indian among Jury Presidents

    Ashwini Deshpande to lead design jury at London International Awards

    By Our Staff

     

    Ashwini Deshpande
    Ashwini Deshpande

    Ashwini Deshpande, Co-Founder and Director, Elephant Design, has been named as one of the jury presidents for the London International Awards (LIA). Deshpande will lead the Design and Package Design Jury. Deshpande is the only Indian among the 16 Jury Presidents selected for the London International Awards.

     

    The jury members at the London International Awards (LIA) members are required to evaluate every piece of work individually during the first round and meet with other presidents online next to decide on the winners once shortlists have been decided. Created for creatives, the LIA is in its 12th year and will reward the best creative work globally. It has also introduced two standalone competitions this year – ‘Creative Use of Data’ and ‘Transformative Business Impact’.

     

    Said Deshpande: “I am excited to be leading the Design and Packaging Design Jury for London International Awards. LIA is special as it is run by an all-women crew. Would love to see some comforting, classic and timeless work especially because of the times we are going through. Looking forward to some refreshing and responsible work as well”.

     

     

  • Chrome Pictures and Miami Design School Mumbai bag one Gold each

    Viacom and MTV win Gold at Montreux Festival

    By Our Staff

     

    This news ought to have appeared on Tuesday, but we were too caught up with the cyclone that thankfully didn’t hit Mumbai, though our friends elsewhere weren’t as lucky. Our apologies.

     

    The annual advertising festival in Switzerland, the Golden Award of Montreux, announced 2021 Winners with India winning five Golds and six Finalists. Viacom18 won two Golds while MTV, Chrome Pictures and Miami Design School Mumbai were awarded one Gold each. Viacom won Gold in the category Creative Use of Media with “Naati Pinky Ki Lambi Love Story” and in Digital/Interactive category with #CGPCLive (Colors Golden Petal Club)”. MTV’s  “Organ Daan” in the category Direct Marketing won a Gold. Chrome Pictures Media LLP was awarded with Gold for “Pooja Didi” in the Television-Cinema Category.Chrome won a Finalist for The 2021 Ad of the Year.

     

    The Grand Prix of the Golden Award of Montreux was presented to Energy BBDO Chicago for their work ‘The Kentucky Turtle Derby’. Old Forester, also from BBDO Chicago, was awarded two Golds in Digital and Media.

     

    The Golden Award of Montreux awards only Golds and Finalists – there are no Silvers or Bronzes. It is developed in conjunction with adforum.com. Veteran adperson Ajay Chandwani is on the jury from India and has, kind-of, been the ambassador and evangelist for the awards in India for many years.

     

  • Across the television ads that were tested in India, Kantar called out the standout performers/ winners in four key categories

    Kantar unveils Creative Effectiveness Awards

    By Our Staff

     

    Kantar, the insights and consulting company, has unveiled the ads that were most effective and creative in India across 2020. At Kantar’s Creative Effectiveness Awards, consumers were the jury. The India report included over 150 ads tested across categories, markets, TGs and media channels which were potential contenders. Kantar tested more than 10,000 creatives for clients around the world. 1000+ of those creatives were tested in India alone.

     

    Across the television ads that were tested in India, Kantar called out the standout performers/ winners in four key categories.

     

    Commenting on this year’s winners, Soumya Mohanty, Managing Director- Client and Quantitative, Insights Division at Kantar said: “We are happy to extend this global property to India. The winners are from a diverse range of industries and products. Like our global report, in India too brands that have won have a penchant for achieving creative excellence and their brand promise is delivered through performance, consistently”.

     

  • The 2021 edition of Cannes Lions saw India getting three moral metals than 2019

    Dentsu Webchutney & FCB star at Cannes

     

    By Our Staff

     

    In 2019, the Indian marketing services contingent put on a very sorry figure at Cannes Lions, the annual festival of creativity in advertising. Entrants from India brought back 19 metals, just one more than what they earned the previous year. But this year, the number has grown by three, and Indian entrants bagged a total of 22 metals – in various hues – Gold, Silver and Bronze.

     

    Dentsu Webchutney bagged 50 points if one includes shortlists followed by FCB Interace with 48 points. But as a group FCB that includes FCB Ulka and FCB Interface bagged 8 metals including one Gold, three Silver and four Bronze, followed by Digital Agency Dentsu Webchutney with seven metals.

    In 2021, Webchutney beat their previous record with 20 shortlists and 7 Lions.

     

    Said Sidharth Rao, CEO, Dentsumcgarrybowen (dentsuMB) India and founder of Webchutney: “2019 showed us Webchutney was capable of creative excellence at the highest level. 2021 showed it was about doing it consistently – the wins this year have firmly planted the ‘new normal’ of what Webchutney’s north star as an agency is. The agency is home to some incredible talent and is a shining example of what the dentsuMB group of agencies and dentsu India itself wants to stand for.”

     

    Added PG Aditiya, NCD, Dentsu Webchutney added: “This year’s Cannes Lions is probably our most meaningful one yet. A huge round of applause for our teams across the country, both past and present, & gratitude to our clients who’ve shape-shifted the status-quo of Indian creativity at a global level, with us. And congratulations to the teams behind all the winning work from India.”

     

    For FCB, the metals came in for The Punishing Signal for the Mumbai Police and Times Out & Proud for The Times of India.

     

    Speaking on the win, Rohit Ohri, Chairman & CEO, FCB Group India, said: “Our pride of Lions bears testimony our commitment to putting creative excellence at the center of everything we do. Over the last three years we’ve been the best performing Indian agency at Cannes. Like they say… once is a chance, twice is a co-incidence and three times is a habit. I’m really proud of how far we’ve come on our creative transformation journey.”

     

    Added Robby Mathew, Vice Chairman & CCO, FCB Interface: “I am absolutely delighted with our performance at Cannes this year. Looking forward to many more bountiful years for my agency.”

     

    Said Swati Bhattacharya, Vice Chairman & CCO, FCB India: “When I have grandchildren I think I will skip telling them about Cinderella. I will tell them about the FCB Group India story. It’s a fairy tale without evil stepsisters. Just perfect!

     

     

    The following Special Awards were also presented: 

    Holding Company of the Festival 2020/21

    1. WPP

    2. Omnicom

    3. Interpublic Group

     

    Network of the Festival 2020/21

    1. FCB

    2. Ogilvy

    3. BBDO Worldwide

     

    Agency of the Festival 2020/21

    1. AMV BBDO, London, UK

    2. Publicis Italy, Milan, Italy

    3. FCB Chicago, USA

     

    Independent Agency of the Festival 2020/21

    1. Wieden+Kennedy, Portland, USA

    2. The Bloc, New York, USA

    3. Rethink, Toronto, Canada

     

    Palme D’Or 2020/21

    1. Chelsea Pictures, USA

    2. Pulse Films, USA

    3. Division, France

    4. Smuggler, USA

    5. Prettybird, USA

     

    Creative brand of the Festival 2020/21

    1. Burger King

    2. Bodyform/Libresse

    3. Dove

     

    Agency of the Festival by track 2020/21 – Communication

    Publicis Italy, Milan, Italy

     

    Agency of the Festival by track 2020/21 – Craft

    AMV BBDO, London, UK

     

    Agency of the Festival by track 2020/21 – Entertainment

    72andSunny, Los Angeles, USA

     

    Agency of the Festival by track 2020/21 – Experience

    McCANN, New York, USA

     

    Agency of the Festival by track 2020/21 – Good

    VMLY&R Brazil, São Paulo, Brazil

     

    Agency of the Festival by track 2020/21 – Reach

    FCB Chicago, USA

     

    Independent Agency of the Festival by track 2020/21 – Communication

    Wieden+Kennedy, Portland, USA

     

    Independent Agency of the Festival by track 2020/21 – Craft

    Work & Co, New York, USA

     

    Independent Agency of the Festival by track 2020/21 – Entertainment

    =1. Edelman, London, UK

    =1. GUT, São Paulo, Brazil

     

    Independent Agency of the Festival by track 2020/21 – Experience

    Uncommon, London, UK

     

    Independent Agency of the Festival by track 2020/21 – Good

    FARM, Stockholm, Sweden

     

    Independent Agency of the Festival by track 2020/21 – Reach

    GUT, Miami, USA

  • Also gets an honourable mention for its work on Lifebuoy and Wheel

    MullenLowe aces at Jay Chiat 2021

    By Our Staff

     

    MullenLowe Lintas Group picked up two Golds and an honourable mention for its work on Lifebuoy and Wheel, respectively at 4A’s Jay Chiat Awards,. It is the only agency from India to win at 4A’s Jay Chiat Awards this year held as a virtual event on September 13, 2021.

     

    Virat Tandon
    Virat Tandon

    Said Virat Tandon, Group CEO, MullenLowe Lintas Group said: “4A’s Jay Chiat finds global acclaim and is possibly the toughest strategy award to win. It is a privilege for MullenLowe Lintas Group, India to have won it six times, something very few agencies in the world can boast of. The twin Gold wins for Lifebuoy this year is a great endorsement for the purpose-led work we believe in driving for our brands. A big thank you to our clients at Unilever for wholeheartedly partnering us in our vision for the brand. Kudos also to our colleagues at MullenLowe Singapore, MullenLowe Salt and Weber Shandwick for supporting the ‘H is for Handwashing’ campaign. An honourable mention for another of our strong purpose-led work, the “Ghar se career” project for Wheel is also very encouraging and spurs us to do better.”

     

    Added Sagar Kapoor and Prateek Bhardwaj, CCOs, Lowe Lintas added: “As Lintas, we have always been a passionate practitioner of purpose-led brand-building. While one campaign is of a global scale and the other focuses on the local insights, both have an element of purpose at their core, that has resulted in success for the brands in the marketplace as well as with the audience. Both these brands are super active in their ‘brand do’ and shall continue to do so regardless of awards and rewards.”

     

  • For excellence in Creative, Media, Digital and Marketing

    The Ad Club Bangalore announces Big Bang Awards

    By Our Staff

     

    The Advertising Club Bangalore announced its flagship event Big Bang Awards, celebrating excellence in the areas of creative, media, digital and marketing. The awards will be spread over four days, starting in mid-December.

     

    Said Laeeq Ali, President, The Advertising Club Bangalore: “Over the last two decades, Bengaluru has emerged as the key advertising hub of South India and has become home to several international and national agencies. Apart from this, several homegrown agencies have also made a mark, making Bangalore the No 2 city for advertising talent after Mumbai.”

     

    Added Malavika Harita, Chairperson of Big Bang Awards: “I have been involved with the Big Bang Awards for the last 20 years. This year we hope to see a lot of emerging creative, media and digital agencies with innovative and exciting ideas. Adding a category for marketing excellence will nicely round off the entire gamut of marketing activities covered.”

     

  • It has received 950 entries, the highest ever, with as many as 51 agencies participating

    AdClub to hold Effies on Oct 29, online

    By Our Staff

     

    The Advertising Club will host the Effie India Awards 2021 on Friday, October 29 at 7 pm. A club communique reports that 950 entries were received from as many as 51 Agencies participating.  As many as 317 marketing professionals, 132 planners, 19 media professionals and 52 specialists were part of the jury.

     

    Talking about this year’s Effie, Mitrajit Bhattacharya, Chairperson, Effie India Awards, The Advertising Club said: “We are delighted to host the Effie Awards again. We are overwhelmed how the industry has rallied together to enter 950 cases of work in a year that was severely impacted due to sustained lockdown and work from home. The quality of work this year has been exemplary and we are excited to present the best to you on October 29. Watch the show online from the comfort of your home or office”

     

    Added Pradeep Dwivedi, Co-Chairperson, Effie India Awards, The Advertising Club: “A hallmark of Effie Awards India, in its yet another glorious year, is the investment of quality efforts by marketing thought-leaders in ideation, execution and brand-building while driving engagement in tandem with  delivering tangible business results. More power to them”

     

  • CVL Srinivas, Bhupal Ramnathkar and Raj Nair were felicitated as Covid Humanitarian Heroes

    Ogilvy, Lintas & Tilt share honours at IndIAA Awards

    Caption: L to R: Abhishek Karnani, Chairperson, IAA IndIAA Awards, CVL Srinivas, Country Manager WPP India, Sonu Sood and Megha Tata, President- IAA India Chapter

     

    The India Chapter of International Advertising Association (IAA) conducted the sixth edition of the IndIAA Awards on Wednesday October at a physical ceremony in Mumbai amidst a cross-section of the fraternity.

     

    Said Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India: “It’s been a privilege and honor to be the Jury Chair for three years in a row. These awards are the most prestigious in the advertising and communications. This year IndIAA Awards received 200 plus nominations across all the 31 categories. I want to congratulate every award winner for their outstanding work, you need to be truly proud of your yourselves, your agency, partners, teams, customers, consumers stakeholders and of everyone who has been involved in the success of the campaign”

     

    Added Megha Tata, President IAA “A great jury, wonderful winning work, fantastic attendance of the who’s who of advertising media and marketing. The IndIAA Awards have truly set a new benchmark in the industry.

     

    Said IAA IndIAA Awards Chairman, Abhishek Karnani: “Any award is only as good as the people who endorse it. I view the presence of such a high powered audience here today, and the presence of repeat sponsors, as a great endorsement for the IndIAA awards. Keeping in mind the phase we are hopefully emerging from, we have sculpted our awards event around a theme – that acknowledges and inspires the need to show – that there is good in everything around us. It just needs to be tapped into by us”

     

    IAA felicitated three industry leaders as Covid Humanitarian Heroes: CVL Srinivas, Country Manager WPP India; Bhupal Ramnathkar and Raj Nair, CEO Madison BMB for “being industry leaders with a heart, being the silent hands behind several initiatives for good, showcasing the power of design, for the many communication campaigns that sought to make a difference and for the ever-willing attitude to help a good cause.”

     

    (L-R) – Abhishek Karnani, Chairperson, IAA IndIAA Awards, Raj Nair, CEO Madison BMB, Sonu Sood & Megha Tata, President- IAA India Chapter

     

    The Guest of Honor at the event were Actors Sonu Sood & Bhumi Pednekar

     

    (L-R) – Mayura Shreyams Kumar,Director – Digital Business, Mathrubhumi, Sonu Sood & Immediate Past President IAA Global, and current Vice Chairman Asian federation of Advertising Associations

     

    (L-R) – Avinash Pandey, IAA Mancom Member & Chief Executive officer, ABP Network, Bhumi Pednekar, Megha Tata, President- IAA India Chapter & Abhishek Karnani, Chairperson, IAA IndIAA Awards

     

    This year a new category – ‘Voice of Change’: campaigns that challenge the gender stereotype in the industry was instituted. The winner of the category was Unacademy for their campaign #TeachThemYoung | Know When She Needs You.

     

    Caption- Team Unacademy winners of VOICE OF CHANGE category

     

    Caption- Ogilvy Team winners in the category – Online Commerce, Ticketing and Services for Amazon Karigar Hunar Hai

     

    Caption- MullenLowe Lintas Team (winners in the category Consumer Durables and Utilities for their campaign Havells – Feeling Fans)

     

    Caption- Tilt Brand Solutions Team (winners in the category Home Décor and Infra for their campaign LivSpace-– Don’t Try This At Home)

     

    Caption-Team Population First & UNFPA (Joint Winners in this category GOVERNMENT & NGOs)

     

  • Ogilvy and Mondelez India were awarded the Grand Effie at the Advertising Club's Effie Awards 2021 last Friday

    @Effie2021: McCann rules again. HUL tops client roster

     

    By Our Staff

     

    If you don’t see the customary photograph of the winning agency folk in jubilation on stage, it’s because this is an awards event being held in the pandemic.

     

    Although the restrictions on holding events has eased, the Effie Awards is different. In normal years, one needs to visit an ENT specialist on the day after. Given all the hullabaloo that happens. Heck, are we getting confused with the Emvies. Perhaps yes. It’s been a while since the Advertising Club has had one of its top draw award shows, and although the International Advertising Assoication conducted three awards in Mumbai in the last month-odd, the Ad Club Effies are decidedly the most coveted.

     

    The reason is simple: It measure efficiency of the creative. And it’s a part of a global network of awards. So the scores here add up to the global rankings and which are exceedingly critical for worldwide client pitches.

     

    Under normal circumstances, an MxM report wouldn’t have highlighted the sponsors of the event, but given the times we live in, every sponsorship needs to be recognised. So: Colors was presenting sponsor. The event was powered by MX Player and Aditya Birla Capital was Category Sponsor.

     

    So you’ve read the headline, but here’s it again: Hindustan Unilever and McCann Worldgroup India bagged the Client and the Agency of the Year titles respectively while The Ogilvy Group and Mondelez India were awarded the Grand Effie for Cadbury Dairy Milk’s campaign “Melting Power Distance”.

     

    Effie Awards 2021 were held virtually this year, so it was minus all the hooting and cheer, and minus Brian Tellis as the sponsor. The only bright spot was that the event started on time ended way before most people have consumed their third.

     

    The good news is that the Ad Club received a record 950 entries and saw participation from 51 agencies.

     

    Speaking about the participants and winners at the coveted Effies, Partha Sinha, President of The Advertising Club said: “Looking at the cases that have won here today, you will know for a fact that this is the highest level of award in this country. Effie India today is the most definitive award in the country – and is revered by both the client and the agency. I want to thank every single member of the jury, the participating agencies and the sponsors. You know that this award has reached the level thanks to all of you. Let the celebrations continue but more importantly let the effectiveness culture continue. As I had mentioned before we are going to hold Effie effectiveness workshops in Mumbai, Delhi and Bengaluru. Watch this space for more details.”

     

    Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, Effie India said: “It gives me great pleasure to deliver the first virtual awards presentation of Effie India. It has been a long and tough journey over the past one and half years to bring this to life. To judge 950 entries over two rounds of judging by 520 judges, with minimal physical meetings has been quite a task. I thank each participating agency and client for their support. And a big thank you to our sponsors, the Ad Club managing committee, Effie committee and the Ad Club secretariat to make this possible.”

     

    EFFIE 2021 RESULTS

     

    EFFIE 2021 CLIENT OF THE YEAR (29.10.21)

     

    EFFIE 2021 AGENCY OF THE YEAR (29.10.21)

     

     

  • This is the highest honour to be given to an individual in India for his/her outstanding contribution to the Advertising Industry

    Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021

    By Our Staff

     

    The Advertising Agencies Association of India today announced that AAAI Lifetime Achievement Award for 2021 will be conferred on advertising veteran Arvind Sharma.

     

    Sharma, an alumnus of IIM Ahmedabad (1975-77), led Leo Burnett for 21 years in a three decades-long association with the agency. He has led most A&M industry organisations and is now a serial investor and mentors to many entrepreneurs.

     

    Making the announcement, Anupriya Acharya, President, AAAI, said: “Mr Arvind Sharma has been a true pioneer. Apart from singlehandedly making Leo Burnett a top agency and a force to reckon with he has also groomed some of the finest talents in our industry. But more than that he has made a tremendous contribution to our industry across both the art and science of advertising. He is truly deserving of this honour.”

     

    Added Ashish Bhasin, Chairman of the AAAI Lifetime Achievement Award Selection Committee: “Arvind is a deserving winner of this prestigious honour. Not only has he been a successful advertising professional, he has also contributed significantly to the industry in various capacities, including as President of AAAI and a key driver in launching Goafest. I am pleased to say that the entire committee was unanimous in conferring this award upon Arvind.”

     

    Some of the past winners of this award include Subhas Ghosal, Alyque Padamsee, Mike Khanna, R K Swamy, Piyush Pandey, Sam Balsara, Prem Mehta, Roda Mehta, Ram Sehgal, Madhukar Kamath and others.

     

    Although AAAI hasn’t announced the date, according to information received, the award event is likely to be held in Mumbai on December 16, 2021.