MxMIndia

Category: ADVERTISING

  • Young Turks showcases 24 young entrepreneurs who have made a mark in the society with their innovative thinking and entrepreneurial spirit

    Divya Bhaskar celebrates spirit of Gujarat enterprise with ‘Young Turks’

    By A Correspondent

     

    Divya Bhaskar celebrated the efforts of the young entrepreneurs of Gujarat with the release of a coffee table book – Young Turks – acknowledging the efforts of emerging entrepreneurs in Gujarat. The book aims to motivate audience with the success stories of these entrepreneurs and their never say die attitude, which has helped them to overcome the hurdles and achieve their goals. ‘Young Turks’ is a salute to the young achievers.

     

    Young Turks showcases 24 young entrepreneurs who have made a mark in the society with their innovative thinking and entrepreneurial spirit across fields like Animation, Real estate, Training, Information Technology and so on. The book encapsulates the journey of an entrepreneur. It salutes their indomitable spirit and vision for sustained growth which has contributed to progress of Gujarat’s redefining industry.

     

    Commenting on the release Mr Saras Sethi, State CEO said: “It is aimed to motivate the emerging entrepreneurs with examples of success. Most of these emerging entrepreneurs defy the age factor and have made their mark at very young age with hard work and innovative thinking.”

     

  • Logo unveils across Reliance Broadcast Network’s television bouquet on May 10

    BIG RTL Thrill gears for launch and unveils logo

    By A Correspondent

     

    The recently named BIG RTL Thrill from the Reliance Broadcast Network and RTL Group joint venture will unveil their logo through a multi-media campaign on May 10. The logo will be revealed through an extensive campaign across its television channel bouquet BIG CBS Prime, Spark, Love, Spark Punjabi, BIG Magic and UTV Bloomberg, which will run through the summer as the channel gears for launch.

     

    The logo of the new channel, which is positioned as the country’s first action entertainment channel, was designed by Singapore-based BDA and will be seen extended across various on-air elements like promo-packaging, on-air graphics and the channel id.

     

    Targeted at male audiences across metropolitan and non-metropolitan areas in the Hindi-speaking markets, the look and the feel of the logo is strong, solid and in-your-face. The red colour signifies energy, aggression and high action. The big, bold and sharp fonts and the rectangular block perfectly reflects the personality and core values of the channels – daring, action-packed, electrifying, sporty, challenging and adventurous. The channel, which is a result of detailed audience mapping and insight mining among Indian audiences, has a logo that is simple, yet impactful and promises to connect well with the mass male audiences in India.

     

    The present joint venture marks RTL Group’s entry into the burgeoning Asian television market and is Reliance Broadcast Network’s second international joint venture, following on the heels of its successful joint venture with CBS Studios International.

     

    Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It houses the following verticals: 92.7 BIG FM -India’s largest FM Network; BIG CBS – A joint venture with CBS Studios International; BIG MAGIC – which marked the Company’s entry into the regional entertainment space. The company also distributesBloomberg UTV,India’s premier business news channel. In the space of live entertainment the company has BIG Live a division which develops, executes and markets Intellectual Properties, and synergizing excellently with this division is BIG Productions a division which functions as a television content production house catering to the diverse creative needs of the Indian television landscape.

     

     

  • Aamir scores far higher on parameters of good journalism. He's anchoring the show the way it should be anchored on the news channels

    Anil Thakraney: Aamir, hope this isn’t social tourism

    By Anil Thakraney

     

    I can assure you a whole lot of news channel anchors must be burning with jealousy.

    Evening after evening they raise various social issues, and nobody notices and no one cares. And of course, nothing changes. Along comes Aamir Khan, and with just one TV show, that too aired on an entertainment channel, and he’s already compelled some ministers to wake up and smell the coffee on the slaying of the girl child. What must also be making these worthies a bit embarrassed (at least I hope so!) is that Aamir scores far higher on parameters of good journalism. He’s anchoring the show the way it should be anchored on the news channels.

     

    Well, now that I have patted the superstar on the back, let’s see if he can/will make a real, long term impact. Okay, so the Rajasthan CM met him for tea and agreed to set up a fast track court (a nice photo-op), but is that the real solution? In my previous blogpost I had mentioned that Aamir must keep the follow-ups on. And not disappear, which he often does. Remember theNarmadaand the Lokpal campaigns where he dropped by, for what I call, ‘social tourism’? Well, hope he’s not playing a tourist with Satyamev Jayate.

     

    The concern is this: Come a new Sunday and the show will discuss a brand new social issue. Don’t know what it is going to be this weekend, maybe it’s domestic violence or child abuse or dowry deaths. The tears and all the drama will be back, and the new issue will become the flavour of the week in the media. Female foeticide will be all forgotten, and it will be back to routine life for everyone. Aamir MUST ensure his good work doesn’t go for waste. He must keep himself involved, even as his other projects go on. If a global star like George Clooney can sail the two boats of commerce and social activism effortlessly, so can Aamir. If the issues remain at the level of a Sunday TV show, I am afraid nothing will change on the ground. The janta’s ancient beliefs and customs are too deep-rooted to be wished away by a chat show discussion.

     

    Do it, Aamir. You have the star power, the fan following, the charisma, the intelligence and the clout to make a real difference. Don’t blow this opportunity away.

     

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    PS: Public awareness campaigns need not be boring. Here’s a foundation set up to spread awareness about HIV. And they have developed funky merchandise items to keep people informed and entertained at the same time. Good work.

     

    Link: http://www.thukralandtagra.com/foundation/

  • Mr Akay will be responsible for driving growth and expansion of the company's market share inIndia

    Mehmet Akay takes over as GM, Southern & Western India, Turkish Airlines

    By A Correspondent

     

    Turkish Airlines has announced that Mehmet Akay as the new General Manager for Southern & WesternIndia. In his role, Mr Akay will be taking charge of Turkish Airlines’ strategic success in this region and will be responsible for driving growth and expansion of the company’s market share inIndia.

     

    Mr Akay started his career with Turkish Airlines inIstanbulin 1999 as a reservation agent. He was engaged in various responsibilities within the airline, including revenue management & pricing specialist. He also had a brief stint as Regional Commercial Manager inVietnamwhere he was posted for 2 years. With a proven record of dynamic leadership, winning attitude and the ability to drive goals and initiatives, Mr  Akay will guide the airline’s journey towards achieving new heights in sales and brand building.

     

    Speaking on the occasion, Mr. Mehmet Akay said: “Turkish Airlines has witnessed outstanding growth in the Indian market in the last few years and is now perfectly poised for a sharp take-off. I am pleased to be in a dynamic and vibrant country likeIndiaand strive to take the company to newer heights in the days to come”.

     

    Established in 1933 with a fleet of only five airplanes, Star Alliance member, Turkish Airlines is a four star airline with 179 aircrafts flying to 193 destinations around the world. Turkish Airlines has received several “Passengers Choice Awards” from the consumer ranking group, Skytrax.

  • The heavy vehicles business, said to be in the range of Rs25 crores, will be handled out of DDB MudraMax's Chennai office

    DDB MudraMax bags duties for Ashok Leyland

    By A Correspondent

     

    DDB MudraMax has bagged the media duties of Ashok Leyland – Heavy Vehicles. The incumbent agency was Mindshare. The size of the business is said to be in the range of Rs25 crores. This will be handled out of DDB MudraMax’s Chennai office.

     

    On choosing DDB MudraMax, Alok Saraogi, Head, Brand &Marketing Communications said: “DDB Mudra Group did a great job of viewing our business imperatives from a category, business and brand perspective and brought a refreshing view to our challenges. Their strategy is insightful and impactful and we are pleased to assign our media business to DDB MudraMax. It also helps that we consolidate all media business for the overall benefit of the group.”

     

    Sathyamurthy Namakkal
    Pratap Bose

    On the new win, Sathyamurthy Namakkal, President & Head – DDB MudraMax, Media, said: “This is a prestigious win for us.  With this alignment, DDB Mudra Max consolidates as the sole Media AOR for Ashok Leyland and we are very glad”.

     

    Pratap Bose, COO, DDB Mudra Group, added: “This win comes on the back of Ashok Leyland awarding us their LCV business last year and it is indeed gratifying that our client has reposed their faith in us again. For me, that is what I am most happy about.”

     

    Ashok Leyland is the flagship of the Hinduja Group and a leading manufacturer of commercial vehicles inIndiawith a turnover of US $ 2.5 billion. Ashok Leyland has associate companies in the Czech Republic and the UAE and a joint venture in Sri Lanka, besides exports to over 30 countries worldwide.

     

    DDB MudraMax (Engagement & Experience), provides multi-specialty expertise to help build brands in the age of convergence. DDB MudraMax comprises fourteen strategic business units under four disciplines – Media, OOH, Retail and Experiential. These SBUs provide clients seamless solutions across a wide array of media touch points.

     

  • This biggest, and most credible, award function felicitates eminent personalities who have not only achieved excellence in their respective fields but have also helped to bring Bengal in the national as well as international limelight

    Sera Bangali honours 13 progressive Bengalis who said no to negativity

     

    By A Correspondent

     

    West Bengal has been a playing field for visionaries who emerged as thought leaders and have shown the way to rest of the countrymen, by just saying no to the negativity. STAR Ananda, Bengal’s leading news channel is celebrating this excellence through Sera Bangali.

     

    Sera Bangali is a pioneering effort by STAR Ananda since 2006 for Bengal is and people from West Bengal who have made their state proud through their achievement. This biggest, and most credible, award function felicitates eminent personalities who have not only achieved excellence in their respective fields but have also helped to bring Bengal in the national as well as international limelight.

     

    The awards are presented in a plethora of categories like art, film, music, education, business, science, sports and lifetime achievement. After runaway success of past 6 years, Bengal has now welcomed 2012 Sera Bangalis. The celebration was held on May 11 at Kolkata. It was a star studded event which started with a grand felicitation ceremony followed by a scintillating entertainment show.

     

    The winners of Sera Bangali 2012 in various categories:

     

    Category Awardee
    Film (Actor) Saswata Chatterjee
    Film (Direction) Srijit Mukherji
    Music Anupam Roy
    Sports Manoj Tiwari
    Sports Shakib Al Hasan
    Public Life Ruchira Gupta
    Education Sushanta Dattagupta
    Science Sumantra Chatterji
    Business Vinayak Chatterjee
    Art Lalu Prosad Shaw
    Sera Abishkar Aneek Dutta
    Lifetime Achievement Sunil Gangopadhyay
    Serar Sera Abhijit Vinayak Banerjee

     

     

    The nominees were selected following an in-depth research made by the MCCS Editorial team.

     

    Past Sera Bangal is have included luminaries like Pranab Mukherjee- Minister of Finance, Dr Muhammad Yunus- Economist and winner of Nobel Peace Prize, Sourav Ganguly, Mithun Chakraborty, Rahul Bose and Anurag Basu.

     

    Speaking on the occasion, Ashok Venkatramani, CEO, MCCS said: “We have dedicated ourselves to the recognition and felicitation of those personalities who have made Bengal proud and continue to do so. Sera Bangali is the truest effort in this direction to recognize those successful Bengal is, who not only have excelled in their respective fields, but have also helped in putting Bengal is in the global arena.”

     

    The entertainment that follows the award function saw performances by distinguished artists like Kunal Ganjawala and Debojyoti Mishra.

     

    STAR Ananda plays the role of the true leader by connecting these luminaries with the people. This is in accordance with the channel’s aim of reflecting and catalyzing the growth and resurgence of Bengal and also celebrating excellence.

     

     

  • Tata Nano will leverage the online medium to treat travel enthusiasts to a 20-day, over 2000 km drive

    Tata Nano partners with MTV India for India’s first Social Road Trip

    By A Correspondent

     

    To celebrate its over 1 million fan base on Facebook, Tata Nano announced the launch ofIndia’s first Social Road Trip called, Nano Drivewith MTV, where the digital world will meet the real world. Tata Nano has partnered with MTV India to create a unique driving experience and will leverage the online medium to treat travel enthusiasts to a 20-day, over 2000 km drive.

     

    Commenting on this unique property, Delna Avari, Head – Nano Product Group, Tata Motors said: “Tata Nano is a personal mobility option for everyone. We are increasingly becoming the popular choice of mobility amongst youth – about 42 per cent of Nano owners are in the 18 to 34 age group. TheNano Drivewith MTV will enable our customers to further understand and experience the brand.”

     

    Tata Motors, MTV and Nano fans will select 4 teams for this drive. Each team will comprise 4 members and these teams will be allocated 4 different routes to be covered in 20 days. The teams will need to overcome obstacles, tasks and move up the ladder. Social media will play a vital role in this unique road trip as viewers will get a chance to vote for their favourite teams online. While the winning team will be awarded with 4 Tata Nanos, the most ardent fan also gets a chance to win a Tata Nano.

     

    In November 2011, Tata Motors introduced the Nano 2012, with a bouquet of features, further improving on its record asIndia’s most fuel efficient petrol car.

     

    With the launch of this drive, over 1 million Facebook Nano fans can look forward to a thrilling social road trip.

     

     

  • Breakthrough bottle innovation with the introduction of an all new packaging and visual identity

    Tuborg now in an exciting new avatar

    By A Correspondent

     

    As part of a global enhancement program, Tuborg has announced the launch of a new packaging and visual identity, showcasing an entirely new look, tying into Tuborg’s overall ambition of pioneering innovation in the Indian beer market. This innovation is inspired by the needs of Indian consumers and aims at giving them a global experience.

     

    Tuborg’s new visual identity showcases a refreshing look to entice consumers in a never-before-seen packaging – a bottle that adds a cool new look to its edgy appearance with an easy to hold grip. Tuborg’s tagline: “Open for fun” represents what Tuborg aspires to do – inspire its audience to being open for more and to make most of their lives and have fun.

     

    Building on the existing equities of the Tuborg name and label shape, new ideas have been added such as Tuborg’s new tilted logo. Tuborg has become the number 4 brand within 3 years of its launch. The power of its innovation, quality refreshing taste and youthful imagery has created this incredible growth story, which is unheard of in the beer industry. It was the first inIndiato introduce innovative packaging in the form of a unique pull-off cap, which lends the consumers the freedom to enjoy their drink without having to look for a bottle opener.

     

    Currently, Tuborg is the fastest growing brand in the Indian beer market and has witnessed a significant volume growth of 60 per cent (YTD April 2012 vs. YTD April 2011) and with the new visual identity, the expectations are higher.

     

    “Indiais an increasingly important market in Carlsberg’s global portfolio and we aim to give our consumers a superior quality experience. Tuborg’s new offerings not only reinforce the brand image but also emphasize our commitment to innovate. The new design will be launched acrossIndiaand we are positive that it will be an exciting new experience to our consumers,” said Soren Lauridsen, Managing Director, CarlsbergIndia.

     

    The new Tuborg packaging will be available in 330 ml and 650 ml acrossIndiaby end of May.

     

    In 1880, Tuborg Breweries was established as an export brewery in connection with a private port in a small town north of the Danish capital,Copenhagen. From the outset, its green characteristic look has been very popular with the Danes, and is the leading beer brand amongst them.

     

    Carlsberg India Pvt Ltd (CIPL) commenced operations in 2007, beginning production in Himachal Pradesh. The product portfolio of the company includes its flagship brand Carlsberg and Carlsberg Elephant, Tuborg, Tuborg Strong and Palone 8. Carlsberg India Pvt Ltd (CIPL) focuses on developing and strengthening its brand portfolio through innovation and commitment to superior quality.

     

  • Because Satyamev’s content is highly sensational and extremely disturbing, audiences are unlikely to be receptive to the idea of pure commerce in that moment

    Anil Thakraney: Is Satyamev benefiting advertisers?

    By Anil Thakraney

     

    Okay, so this is the third time in a row I am discussing Satyamev Jayate. What to do? It’s caught the nation’s imagination, and the show is a total path-breaker. We still have to wait to find the overall TVRs SJ delivers, so its commercial success we don’t know of yet. However, this time I want to bring up the issue of the benefit the show brings to all the brands that advertise on SJ. Does it really work to their advantage?

     

    Here’s a thought: Because Satyamev’s content is highly sensational and extremely disturbing, audiences are unlikely to be receptive to the idea of pure commerce in that moment. I haven’t conducted any market survey to suggest this (and perhaps someone should!) but my own observations tell me that audiences get busy debating the content and the points raised in a particular segment during the ad breaks. In addition, I wonder how many people actually like watching ads in the midst of grim discussions on subjects like female infanticide and child sex abuse. I don’t know exactly how much a spot costs on the programme (though I suspect it’s a lot of money), but is that spend really worth it? Something to think about. By the way, this is one of the reasons some news channels pull all advertising during the coverage of a tragedy. People are in no mood to be sold something at that point of time.

     

    Another thing: What’s most galling is that underwear, baniyan and other such floozy products are being advertised on this show. Shouldn’t these brand managers restrict their choice to a floozy tournament like the IPL? Whatever be the popularity of the programme, does the SJ format work for ALL brands? Should just numbers and hype be used to arrive at media scheduling? Or, this could be happening because the media planner has been killed by the industry. And media space and time is being sold like kanda batata. There’s no one around to tell the brand manager if the content of the show would help the brand in any way.

     

    Would be very interesting if there’s a formal study conducted on this subject.

     

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    PS: A fantastic public service campaign from the UK on how to stop domestic violence. With a simple phone call to the police when the horrifying sounds of violence are heard. But what got me interested even more is that the campaign is being run entirely on radio and very effectively too. A nice lesson for all those copywriters struggling with this wonderful medium.

     

    A word of caution: The ads are embedded in the article. And they are VERY disturbing. So listen to them only if you have the capacity to handle such spine chilling stuff.

     

    Link: http://www.womensaid.org.uk/page.asp? section=0001000100100021&sectionTitle=Call+to+Make+it+Stop+radio+campaign

  • It works. Songs often have stories behind them, and the singers recounting these tales makes the ads quite engaging

    Debrief | Engaging stories from Airtel

    By Anil Thakraney

     

    A good product-specific campaign from Airtel. The objective is to sell digital music on their service, and instead of simply blasting out tracks in the ads, they have created neat little stories around popular movie songs.

     

    The theme is ‘My Song, My Story’. And each commercial features a playback singer recounting the story behind a particular song to a group of eager fans. The singers featured are well-known names from the world of music: Sonu Nigam, Shaan, Hariharan, etc. In one ad, singer Shaan tells us about the inspiration behind his hit song, ‘Tanha Dil, Tanha Safar’. About friends, who as they grow up, drift away into their own worlds and into their own busy lives. And all that remains are memories.

     

    It works. Songs often have stories behind them, and the singers recounting these tales makes the ads quite engaging. It’s also a good consumer insight to use because even viewers are likely to have their own personal connect with popular tracks. And so the ads become entertaining to watch even on repeat exposures.

     

    The only people who might not appreciate this campaign are those who are not into Hindi songs. But that’s okay. If they aren’t into music, they aren’t the target audience for this offer anyway.

     

    Rating: (On a scale of 1 to 5): 3.5. Focused and entertaining.

     

  • Taking the leading insurance provider’s recently launched TV campaign forward into the urban outdoor space, A Comms has created yet another installation that hits the sweet spot

    A Comms creates a new ‘reality’ for Max New York Life insurance

     

    By A Correspondent

     

    The retail media network, Aurora Comms, has pushed its innovation bar even higher with its latest campaign for Max New York Life. Taking the leading insurance provider’s recently launched TV campaign forward into the urban outdoor space, A Comms has created yet another installation that hits the sweet spot.

     

    Taking over the prime ground floor area of InOrbit Mall, one of Mumbai’s most popular shopping destinations, A Comms brought to the fore some ‘augmented reality’ to create a buzz. The same was also executed at DLF Promenade in Delhi – Bringing to life the ‘devil and the insurance agent’, virtual characters from MNYL’s TV commercial, it created a square, inviting the mall’s many visitors to step into a new experience.

     

    Once someone is in the square, the devil and the agent would appear in front, thanks to cutting-edge technology. There on, the person would be prompted to punch and destroy the devil in many ways, with the agent interacting and advising too. Coupled with an exciting background score and a reality that dissolves into a virtual world, this became an engaging experience for the participant and the hundreds of onlookers.

     

    The fact that the ‘insurance company’s advisors are known for giving the right advice’ was to be communicated to the right audiences and A Comms chose a never-tried-before approach that created a dynamic, sharp and credible image of the client. Also, the activity being scheduled at major Indian metros and B towns in-sync with the TV commercial being on air means that this campaign is helping to reach out to thousands of targeted customers.

     

    On using this medium to communicate, Anisha Motwani, Director and Chief Marketing Officer said: “Max New York Life has always thought of communicating to its audience in an effective and innovative medium. The AR initiative is an extension of our new brand campaign ‘Aapke Sachche Advisor’.”

     

    Vishakha Singh, Executive Director from A Comms added: “Augmented reality has the capability to engage audience in real size yet virtual world and this is what we designed for Max New York Life consumers. We’re glad this campaign is delivering the communication to the consumers.”

     

    A Comms and MNYL have planned this activity across metros.

     

    Aurora Comms, or popularly, ‘A Comms’, isIndia’s largest retail-media network that offers shopper marketing and branding solutions at consumer touchpoints. It works closely with retail stores of all format- lifestyle, food & provisions, electronics, books, entertainment, health & fitness, eateries, multiplexes, spread over more than 300 towns. A Comms pioneered the use of LCD branding at electronic stores in metros and non metros, thereby adding a new dimension to the country’s OOH media spectrum.

  • She unveiled the brand’s new logo and its latest brand campaign – Glow Divine, in a glittering ceremony

    Katrina Kaif unveils new Nakshatra logo and new brand campaign

     

    By A Correspondent

     

    Katrina Kaif, brand ambassador of Nakshatra, the diamond jewellery brand, on Tuesday, unveiled the brand’s new logo and its latest brand campaign – Glow Divine, in a glittering ceremony at the Grand Hyatt. Also present on this occasion were Mehul Choski, CMD, Gitanjali Group, Shardah Uniyal, VP – Marketing, and Sushil Sharma, VP, International Brands, Gitanjali Group.

     

    The unveiling was a spectacular ceremony, accompanied by a soul stirring performance by singer Kavita Seth, followed by unveiling of the latest Nakshatra jewellery collection by Katrina Kaif and Mehul Choksi.

     

    Speaking on the occasion, Katrina Kaif said: “As the brand ambassador for Nakshatra, it gives me immense pleasure to be a part of this momentous occasion. The introduction of a new brand identity and logo simply enhances the divinity and immortality that Nakshatra represents; making each woman feel special and divine – almost like a Goddess. I look forward to a continued great association with Nakshatra and continue to wish the brand all the very best”

     

    Enhancing the existing and emerging personality of the brand, the new campaign and identity aims to recreate the heavenly hues and the divine glow connecting the brand with the inner beauty that every woman radiates. ‘Divine Force’ is one of the key attributes of the new campaign – a fresh rendition of the “Divine Luck” philosophy associated with the brand, whereby every piece of Nakshatra jewellery carries with it an exquisite beauty that can only be described as preciously divine.

     

    The new look, feel and thought of the campaign is inspired by the perfection and inner fire that each precious piece of Nakshatra jewellery exudes. The campaign is an expression of this ethereal, goddess like divinity – a divine energy that is sparkling, precious, mesmerizing.

     

    Commenting on this rebranding initiative, Shardah Uniyal said, “It is a very proud moment for us at Gitanjali, and especially for Nakshatra. The new ethereal identity and logo lends a new dynamic and divine personality to the brand. It not only reflects but profoundly enhances the brands core values and the new avenues that we intend to venture into.”

     

    The new brand tagline, ‘Glow Divine’, is in keeping with the inner radiance that a diamond emits whilst complimenting the inner beauty that every woman radiates. Keeping in with the philosophy of “Glow Divine” the new brand logo is inspired by the popular floral Indian motif and exhibits eternal beauty and brilliance of constellation in a graphically depicted diamond cluster. The look and feel of the brand logo represents the ethereal beauty of Goddess of divine energy.

     

    Mehul Choksi, CMD, Gitanjali Group said: “The new logo and identity is yet another remarkable milestone on Nakshatra’s journey in symbolizing jewellery that is beautiful, divine and ethereal, exuding divine energy of perfect creations. It reflects all the values that have been at the core of our brand philosophy as well the vision and direction in which we aim to grow.”

     

    Nakshatra, one of the most respected jewellery brands inIndia, epitomizes jewellery that is ethereal, infinite, immortal, beautiful and radiant. The pieces are crafted around a unique set of floral designs, using the traditional seven stone cluster. First launched in 2000, as a flagship of the Diamond Trading Corporation (DTC), it was subsequently taken over by the Gitanjali Group, and has been awarded Superbrand status since 2008.