MxMIndia

Category: ADVERTISING

  • To strengthen the global ecommerce consultancy’s multichannel offering

    WPP acquires mobile technology provider NN4M

    By Our Staff

     

    WPP has announced that Wunderman Thompson has acquired NN4M, a leading mobile commerce partner for global brands. Offering innovative and cutting-edge commerce services for retailers, NN4M provides its clients with connected, experience-driven solutions across mobile and in-store channels.

    Forming part of Wunderman Thompson Commerce, NN4M will strengthen the global ecommerce consultancy’s multichannel offering. As a leader in digital solutions, NN4M builds bespoke commerce applications for brands across multiple touchpoints, including smartphone, tablet, apps and in-store experiences.

    Headquartered in Edinburgh, NN4M employs 50 people across multiple markets and regions. It works with some of the largest and most successful commerce brands, including Selfridges & Co., Nestlé and River Island, to drive loyalty, increase customer engagement and grow revenue. We aren’t sure if it has presence here in India, but we’ll know that soon.

     

     

  • Indigo to continue focus on building digital business transformation solutions

    Indigo is now part of Publicis WW

    By Our Staff

     

    Publicis Groupe has announced the integration of Indigo Consulting’s digital marketing teams with Publicis Worldwide, thereby creating a strong 300-member agency capable of providing the entire suite of brand building communication services from strategy to creative across mainline, digital and social, with data at the centre. Rajesh Ghatge (CEO) and Jose Leon (COO) will continue to helm the organisation.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, Group CEO, South Asia: “This made imminent sense to us. Communication services are no longer segregated by platforms, i.e., creative agencies for mainline platforms and digital agencies for digital platforms. More and more clients want to work with one agency that can offer holistic strategic & creative solutions to solve their marketing problems. In fact, the pandemic has only heightened the need to have digital at the centre of our solutions approach.”

     

    Subhash Kamath
    Subhash Kamath

    Added Subhash Kamath, CEO, BBH & Publicis Worldwide: “I see it as a win-win for everyone. The Indigo digital communications teams have already been working alongside the PWW teams across many of our top clients. By bringing them together under a common leadership, we can now provide our clients a more integrated solution and a more seamless brand custodianship. It’s a transformative move.”

     

    Russell Barrett
    Russell Barrett

    Said Russell Barrett, CEO & Chief Creative Officer, BBH & Publicis Worldwide, “We need to be absolutely modern and future-facing when it comes to the creative work we produce and digital has to be at the heart of it. I don’t see traditional and digital work needing separate thinking. I want our creative leaders to be able to think across all platforms in answering a brand’s needs. By the coming together of these two teams, it’s a potent force of talent.”

     

    Rajesh Ghatge
    Rajesh Ghatge

    Added Ghatge: “The tremendous traction that we have got for our digital business transformation and technology practice in the last year has propelled our plan to invest disproportionately to scale this practice. We are making a choice to focus (back) on our DNA. The top ranked digital marketing practice that we had built over the last few years, hence forth being housed in PWW will continue to deliver impactful cross-platform digital marketing solutions for the composite client roster. It is a win– win for our transitioning team, PWW, and our clients.”

     

     

  • Campaign to celebrate trailblazing elder women with tagline#Marchwithresilience

    Emoha Elder Care launches campaign for Women’s Day

    By Our Staff

    Creative_0303 Emoha Elder Care has launched #Marchwithresilience campaign to celebrate trailblazing elder women this Women’s Day. The campaign consists of a series of short video that features women in their 60s and 70s.

    Said Saumyajit Roy, Co-Founder and CEO, Emoha Elder Care: “India has witnessed countless number of courageous, strong women who have left a significant mark on our history. While some of them stand as icons of women empowerment today, most ordinary women living ordinary lives are often unrecognized. Thus, we decided to give a platform to these ‘ordinary women’ to narrate their tales of fairly ‘un-ordinary’ acts. We are trying our bit to contribute by recognizing these real change makers, the inspiring women who dared to lead and continue to serve as real examples for today’s generation as well.”

     

     

  • To strengthen the equity for the brand

    Havas bags digital mandate for Bingo

    By Our Staff

    This is big. Havas Creative India has bagged the digital mandate for Bingo following a multi-agency pitch. The agency’s focus will be on further building and strengthening equity for the brand and managing the entire portfolio of sub-brands of ITC Bingo in India.

    Said Aishwarya Pratap Singh, Head of Marketing, Snacks, Noodles & Pasta ITC Foods: “With the redefined media mix, and increasing role of digital in everyday lives of a consumer, Bingo! aims to occupy higher mindspace of its consumers through heightened engagement on social media. We are delighted to have Havas on board as our social media partner, and we look forward to continue the clutter-breaking, witty communication that Bingo! is known for on Digital platforms as well.”

    Bobby Pawar
    Bobby Pawar

    Added Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India: “We are excited to be partnering with one of India’s most loved snack brand Bingo, which offers a great canvas for showcasing our skills and creativity. We look forward to creating engaging and clutter-breaking work that makes a meaningful difference to the brand and further strengthening the brand’s legacy in the market.”

     

    Arindam Sengupta
    Arindam Sengupta

    Said Arindam Sengupta, Managing Partner – West & South, Havas Mumbai: “We are delighted to win the digital communication mandate for a renowned brand like ITC Bingo. Through this association, the aim is to take the brand love established over the years by ITC- Bingo and translate it on new-age digital platforms and create meaningful content and experiences for consumers across the country.”

    No more quotes. Let’s wait for the creatives.

     

     

  • As VP – Planning, he will lead the agency’s digital mandate for North and East

    Carat India appoints Ashish Singh

    By Our Staff

    Ashish Singh
    Ashish Singh

    Carat India, the flagship media agency from the house of Dentsu International, has appointed Ashish Singh as Vice President – Planning. In his new role, Singh will report to Anita Kotwani, CEO, Carat India and will lead the agency’s digital mandate for North and East. He will focus on developing and leading client relationships for Carat in addition to helping the agency deliver enhanced digital solutions to clients.

     

    Anita Kotwani
    Anita Kotwani

    Said Kotwani: “I have had the pleasure of working with many digital professionals and Ashish Singh clearly stands out as one amongst the best. Ashish will add immense value as part of my core team and help shape the Carat Digital offering. He comes in with the mandate to drive the larger North and East offices for Carat India and help drive value for our key global clients like Microsoft, Mastercard, Phillips and local clients like Havells, DS group and others. With his domain expertise across the changing digital eco-system and his love for being a lifelong learner, I am confident that our clients will see the best of data, creative and technology amalgamation under his leadership to help drive their business outcomes.”

    Added Singh: “With continuous change in the media ecosystem, digital is the battleground for all types of businesses where consumers are accustomed to connectedness. Carat is known for its Integrated communication planning backed by some of the cutting-edge analytical tools in the industry. I am delighted to join Carat – the first specialist agency in the country and the world’s first media agency – to contribute my experience to create a meaningful connection for brands in the digital ecosystem for business outcomes. I look forward to this journey where together we focus on growth, expansion and nurture talent.”

     

     

  • Gaurav Sabharwal to be incharge of India and South Asia

    Kantar Public appoints new CEO

    By Our Staff

    Gaurav Sabharwal
    Gaurav Sabharwal

    Kantar Public has announced the appointment of Gaurav Sabharwal as CEO of India and South Asia, based in New Delhi.

    Said Global CEO of Kantar Public, Dr Michelle Harrison: “Our team in India and South Asia are proven partners with government in providing the tools for impactful, evidence-based public policy. I am confident that Gaurav’s appointment will enable us to accelerate and expand our provision of innovation and analytics in evidence with expert, advisory services for your clients.”

    Added Sabharwal: “I am excited to take on this role, working to deliver the next steps in India’s powerful and impactful development journey. I look forward to operating in the environment of converging advisory expertise with data capabilities that Kantar Public provides. The organization is one of the oldest evidence providers in India and I am pleased to lead the expert team in India and South Asia to continue to bring evidence-based public policy services to our clients.”

     

     

  • Team Whyletz and Creative Monkeys work on transformation journey

    Meitra Hospital revamps brand identity

    By Our Staff

    Meitra Hospital in Kozhikode (eka Calicut) has revamped its brand identity with a host of initiatives under the Meitra Care Network. The new brand identity was conceived by Whyletz and executed by digital partner Creative Monkeys. The film was conceptualised by Omair Siddiqui and directed by Senthil C Rajan.

     

    Said Siddiqui: “The year that went by, was a mixed bag of a whole lot of emotions, questions and expectations. And everyone was looking at healthcare, hospitals, health workers across the world for a sign of reassurance. Each and everyone associated with healthcare has worked tirelessly, selflessly to bring everyone back from the agonies that one microorganism has caused to the world in the last one year. As an advanced tertiary care hospital brand in Kerala that touches millions of lives each year; it was our fundamental duty to inspire people to not give up on hope. It was our duty to remind people that happiness still waits for them in the smallest of the everyday moments of life. All they need to do is start looking for it. The purpose of the film was to bring a feeling of positivity, raise the sinking spirits and change the mood. This thinking gave rise to a whole new spirit for the hospital – Health. Hope. Happiness, and we decided to change our avatar and get more aggressive in what we do best. We knew that to pull the together, we need to push ourselves harder. And so, Meitra Hospital plans to launch an array of people initiatives under the Meitra Care Network; that will serve the people of Kerala by bringing together like-minded healthcare providers, professionals, technologies; that can work towards delivering advanced healthcare to each and everyone alike.”

     

    Added Priyanka K V, Chief Brand Officer, Creative Monkeys: “Seldom do we see a hospital brand that reaches out to people, only to bring a smile on their faces. The vision of Meitra Hospital, and their unconventional approach to brand building is what any creative partner would want from a brand to work with.”

    Said Sijo Michal John, Chief Creative Officer, Creative Monkeys, “Health. Hope. Happiness; is a powerful thought and sums up the brand’s essence with simplicity and craft. It has been amazing being a part of the brand’s transformational journey. Team Whyletz has done a beautiful job of defining the brand’s identity extensively, something that we do not see happening very often in Kerala. Kudos to that.”

     

     

  • Winners will be unveiled on June 3 in a virtual announcement

    INMA announces finalists for 2021 Global Media Awards

    By Our Staff

    INMA has revealed the finalists for Global Media Awards. Some 290 finalists have been listed for the competition. Most the themes centre on pandemic community outreach, brand-building, subscriptions, and data innovation at the heart of the shortlist.

    The 2021 competition by the International News Media Association (INMA) garnered 644 entries from 212 news brands in 37 countries. The finalists hail from Africa, Asia/Pacific, Europe, Latin America, and North America.  Leading the finalist list were entries from India (47), United States (36), Austria and Norway (22 each), Australia, New Zealand, and Sweden (with 19 finalists each).  Companies that led the INMA shortlist include Bennett, Coleman and Co. Ltd. (17), Russmedia (17), NZME (15), and News Corp Australia (14).

    First place winners, regional winners, and the global “Best In Show” will be unveiled June 3 in a virtual announcement.

    This year’s INMA Global Media Awards include 20 categories focused on excellence in news brands, media platforms, subscriptions, business development, and data and insights. The competition judges similar brands with groups for national news brands, regional news brands, and – for the first time – groups.

    The 644 entries in this year’s Global Media Awards competition are live on INMA.org in the association’s Best Practices archive. Finalists may be viewed publicly, while all other entries are reserved exclusively for INMA members. INMA has 6,500+ “best practices” from the past decade of Global Media Awards competitions, sortable to finalists and winners, category, year, and country.

     

     

  • Appoints Kedar Mehta as Head of Consulting for Experience Business

    Ogilvy boosts investment in Experience

    By Our Staff

    Ogilvy has appointed Kedar Mehta as Head of Consulting for its Experience Business in India.

    His major work contributions lie in the areas of Customer Experience, Digital Transformation and Marketing & CRM. He has driven successful customer-focused programs for the likes of Bata Emerging Markets, Tesco HSC, CEAT, Vodafone India, Carphone Warehouse (UK), Fidelity Investments (US), Celio, Tata Sky, Hypercity and Tata Starbucks.

    Said Kunal Jeswani, CEO, Ogilvy India: “Clients increasingly turn to Ogilvy to help drive growth through every brand expression across every customer experience. Our Experience Business, aligned to our Global Martech Centre of Excellence, delivers Ogilvy’s trademark creative across the customer journey. Connecting with consumers in modern, surprising ways – focused on delivering growth for our clients. Kedar is a critical part of this vision. He is deeply customer focused and knows how to build and deliver programmes that drive growth – from customer acquisition to increasing transaction volume and value to customer retention and loyalty.”

    Added Mehta: “I like to play the role of a Customer Chair in most conference room discussions, and I strongly believe that the Ogilvy Experience Business will play that pivotal role for businesses focused on their CX and Digital initiatives. Ogilvy has the skills, tools and credentials to shape next generation Experiences for Brands.  I am really energized to accelerate this practice in the Indian market.”

     

     

  • New date is March 21. Final guidelines on April 15

    ASCI extends feedback deadline for influencer guidelines

    By Our Staff

    The Advertising Standards Council of India (ASCI) has extended the deadline for feedback on the Draft Guidelines for Influencer Advertising on Digital Media to March 21, 2021. The earlier deadline for consumers, various stakeholders and influencers was March 8. The extension followed requests from various stakeholders.

    According to a communique, since the announcement of the draft guidelines, ASCI has received useful feedback that would be considered in finalising the guidelines. ASCI is delighted with the overwhelming support for the guidelines.   With the extended deadline, ASCI is looking forward to more feedback to fine tune the same.

    The final guidelines, after considering the feedback, will be issued on April 15 and will be applicable from May 1.

  • On the Jury from India is Ajay Chandwani, Director, Percept Ltd and Independent Strategic Brand Engagement Consultant

    Montreux Switzerland Festival 2021 entries open

    By Our Staff

     

    The 32nd edition of Golden award of Montreux Advertising Festival is scheduled this year at Montreux, Switzerland next month (April 2021).

    The Montreux International Jury for 2021 has been announced:

    Izabella Cabral, TBWA/Worldwide

    Eduardo Basque, Sao Paulo, Brazil,

    Jonathan Fussel , Energy BBDO Chicago

    Davide Boscacci,, Publicis Italy

    Diana Casadiego , Havas Spain,

    Luis Silva Dias FCB International,
    Olivier Teepe, Cloudfactory, The Netherlands,

    Marcelo Lourenço,Coming Soon Creativity, Portugal,

    Istvan Bracsok, White Rabbit, Hungary,

    Andreia Ribeiro, BBDO Portugal,

    Sergio Spaccavento, Conversion, Italy,

    Daniel de Hora, Creative Boutique, Brazil,

    On the Jury from India is Ajay Chandwani, Director, Percept Ltd and Independent Strategic Brand Engagement Consultant. .

    Last year, Indian companies and agencies won seven gold medals and 11 finalists at Montreux Festival 2020. Viacom 18 led the Indian charge with four Golds followed by one Gold  each for Sony Entertainment, Tonic Media Worldwide and Miami Design School.

    The Viacom 18 golds were for MTV in Best Use of Integrated Media, Colors TV Channel for Mobile App of Colors Premier League and Social Media campaign of Vidya, Ridhi Meghani for Social Media campaign for Big Boss 13.

    Sony Marathi won a Gold for subliminal advertising of KBC in Best Use of Television, Tonic Worldwide won a Gold for MTV in Direct Response in Digital Marketing while Miami Design School Talent entry for Spotify won a Gold in the Digital/Social category.

     

    Mathrubhumi Publishing won two Finalist Awards, Viacom 18 won 4 Finalist Awards, Sony Marathi won two Finalist Awards and Tonic Worldwide won two Finalist Awards. In the New Talent section, Miami Design School Mumbai won three Finalist Awards.

     

    Energy BBDO Chicago won the Most Creative Agency of 2020.

    Montreux Festival has been a precursor to Cannes for 30 years now and is one of Europe’s leading Advertising and Media Festivals. The Categories include Creative, Media, Design, TV/Cinema, Branded Content  Print, Direct, Digital, PR and Events. Details of the entry categories and 2021 form are also on goldenawardmontreux.com

     

  • Awards have been re-calibrated to recognise and celebrate digital work

    Entries for the 2021 Kyoorius Creative & Digital Awards now open

    By Our Staff

    Kyoorius  has announces entries to the 2021 Kyoorius Creative Awards from across India under the Kyoorius Advertising Awards and the Kyoorius Digital Awards are now open.

    Said Rajesh Kejriwal, founder and CEO, Kyoorius: “After a very difficult 2020, the environment is now improving with the roll out of vaccinations across the country and the country slowly getting back to some sort of ’normal’. If we go by the acts and developments regarding Covid and the vaccine, it’s clear that things are getting better. It’s getting better all the time. As a result, we felt that it was time to go ahead with the 2021 edition of the Kyoorius Creative Awards while reflecting the compulsions of the environment,” said Since 2013, the bedrock of the Kyoorius Creative Awards has always been the composition of its jury and transparency in the judging process,” adding “This year, jurors include Aditya Kanthy (CEO & MD, DDB Mudra Group), Ajay Gahlaut (Independent Creative), Arun Iyer (Founding Partner, Spring Marketing Capital), Gautam Reghunath (CEO, Dentsu Webchutney), Gayatri Yadav (CMO – India & SEA, Sequoia Capital India LLP), Harshad Rajadhyaksha (CCO, Ogilvy India), Josy Paul (Chairman & CCO, BBDO India), Krishnan Menon (Chief Client & Growth Officer – APAC, Wunderman Thompson), Laura Jordan Bambach (President & CCO – UK, Grey), Partha Sinha (President – Response, Bennett, Coleman & Company Ltd), Rajiv Rao (Director, Nirvana Films), Robert Godinho (MD, MediaMonks India), Satbir Singh (Founder & CCO, Thinkstr.in), Sneha Iype Varma (Executive Producer / Partner, Nirvana Films), and Tripti Lochan (Co-CEO -Asia, VMLY&R). More jurors will be added and announced soon. “