HSIL Limited, the maker of Hindware, has concluded its digital campaign #WinterWithOndeo.
Said Rakesh Kaul, President, Consumer Business and CEO, Evok Retail at HSIL Ltd: “The intent behind the contest was to create incremental awareness around brand proposition of ‘corrosion free hot water for years’ amongst our target audience. An engagement of 49,000 with a reach of over three lakh is an overwhelming response. As promised, the main character from our TVC ‘Zungraaj’ visited the winner’s homes and it has garnered such an enthusiastic response that we are planning to continue this activity for the next season as well.”
UC Ads has announced the launch of a bouquet of content marketing services for brands.
Said Morden Chen, General Manager, UC Ads: “UC Ads provides multiple influencer marketing methods, including shopping recommendations, Product Review by vertical big shots, launch event live-streaming, constellation contest and other influencer engaging methods. These interactive influencer campaigns allow content to be represented by not only graphics and text, but engagement. In a recent campaign of a smartphone launch, influencers led the launch conference with live-streaming and interacting with fans. There are also product unboxing sessions, test and reviews and other activities to show three-dimensional and perceptible products for the brand.”
With an aim to connect with today’s millennials, Lloyd has roped in actors Ranveer Singh and Deepika Padukone as brand ambassadors. As part of the association, the couple will endorse Lloyd range of consumer durables.
Speaking on this association, Shashi Arora, CEO, Lloyd said: “Both Ranveer and Deepika are an inspiration to Indian millennials and portrays a blend of talent, class and popularity that complements with Lloyd’s legacy and brand ethos. We are confident that this association will enable us explore new avenues for our continued growth and success and further strengthen our positioning in the consumer durable segment. We welcome both Ranveer & Deepika to the Lloyd’s family.”
Kia Motors has launched its first brand campaign for India, to introduce the brand in the country and further strengthen its connect in the market. This high decibel campaign lead by the TVC reiterates Kia’s design philosophy and brings out the importance of design in the Kia ecosystem.
Speaking about the campaign, Manohar Bhat, Head – Sales and Marketing, Kia Motors India said: “This brand campaign established Kia’s emphasis on design and how it changes the design rule-book with every car it introduces in the market. Right from the world’s heart throb Stinger to the latest sensation Telluride all Kia cars have their unique identity with a common design language that stands out. We wanted to take a fresh approach through the campaign that rightly highlights the importance of design at Kia and the inspiration that drives us to make stunning cars that we are globally known for. Staying true to the brand philosophy of ‘power to surprise’ there’s more to come via the TVC so, please stay tuned!”
Last year, Abby Awards 2019 had announced a Master Jury that would judge all the entries in the Creative Abby. The move was hailed as an attempt to raise the level of the adjudication. This year too, the Advertising Club has announced that master jury for juding entries for the 2019 edition.
Prasoon Joshi
The master jury comprises: Prasoon Joshi, Chairman Asia Pacific, CEO & Chief Creative Officer India, McCann World Group; Arun Iyer, former Chairman & CCO, Lowe Lintas; Agnello Dias, Chief Creative Officer & Co-Founder, Taproot Dentsu; Abhijit Avasthi, Founder, Sideways Consulting; Bobby Pawar, Chairman & CCO, Havas; KV Sridhar, Founder & CCO, HyperCollective; Manish Bhatt, Scarecrow M&C Saatchi, Founder Director; Rajdeepak Das, Chief Creative Officer & Managing Director South Asia, Leo Burnett; Raj Kamble, Founder & CCO, Famous Innovations; Swati Bhattacharya, Chief Creative Officer, FCB Ulka; Prashant Godbole, Founder, ideas@work; Sandipan Bhattacharya, Chief Creative Officer, Grey Group; and Santosh Padhi, Chief Creative Officer & Co-Founder, Taproot Dentsu.
Shashi Sinha
Said Shashi Sinha, Chair of the Awards Governing Council, Abby Awards 2019 said: “We have always believed that awards are as credible as the jury. We have hence curated a master jury constituting of the best creative minds and thought leaders from the industry, each of who have been icons in their area of work. The versatile and visionary jury will ensure that only the most deserving, ground breaking and effective campaigns emerge victorious. With such veterans at the jury panel, we are all set for an inspiring and ingenious edition of the Abby Awards 2019.”
BARC India, the audience measurement and analytics joint industry body has added another offering to its suite of rich insight products. The company that had launched its Out of Home (OOH) TV viewership measurement service in 2018, has decided to significantly expand the offering this year.Starting this year,
BARC India will be integrating TV and Out of Home TV viewership in its BARC India Media Workstation (BMW) software. This first of its kind integration of in-home and OOH TV viewing, will allow BARC India subscribers to understand the overall viewership garnered on TV and the combined impact of the two mediums.
In 2018, BARC had started OOH TV viewership measurement in the three metro cities of Delhi, Mumbai and Bengaluru and has now significantly expanded the coverage to 120+ urban towns and cities.
This, notes a communique, also comes at a time when BARC India has expanded its panel to 40,000 metered homes within the committed timeline of March 2019.
Said Partho Dasgupta, CEO, BARC India: “Innovation is a part of our DNA at BARC India and it has always been our resolve to empower the industry with deeper and sharper insights into the TV viewing habits of Indians, irrespective of the screen or pipe. Our latest OOH offering is one such endeavour and we are sure that it will unlock great value for the entire broadcast ecosystem with big ticket events like Cricket World Cup and Indian Premier League coming up.
”The service will allow broadcasters and advertisers uncover more value and insights into the TV viewing behaviours both inside and outside the home. The data will also be available in the Planning module for agencies to plan effectively and account for this audience.
An establishment study conducted for OOH measurement revealed that of the 836 Million TV owning individuals, at least 10% prefer visiting restaurants and eateries at least once a week. It was also observed that 13.5% of these TV viewing individuals visit said social eateries on a Sunday. The new TV + OOH measurement will enable tracking the TV viewing drive of such individuals from their homes to these social hotspots.
YuppTV has acquired the digital broadcasting rights for Vivo IPL 2019 outside of India. YuppTV will bring alive the action to existing and new users in Australia, Continental Europe, Singapore, Malaysia, Sri Lanka and RoW including South and Central America and Central and South East Asia.
Commenting on the announcement, Uday Reddy, Founder & CEO, YuppTV, said: “We are glad to acquire the digital broadcasting rights for the IPL 2019 and would be enabling on-the-go-access to all the action unfolding in the Season 12 of IPL. We are determined to provide our global audience with convenient and real-time access to their favourite sporting action, through a wide gamut of internet-enabled devices.”
Taproot Dentsu came back with four metals at Adfest 2019 which concluded last weekend. Taproot’s metals were in the categories of Best integrated design campaign, Branded Entertainment, Outdoor and Design. All its awards came from Dulux paint for two different pieces “Painted by Paint” and ‘Nazar Battu’ in form of bronzes.
Earlyman Films got two silvers one in cinematography and other one was for best use of music both for the much-awarded ‘The story of Kaveri’ film. TBWA secured a gold and silver in design for their book “Blink to Speak”. JWT won two bronzes one in film other in film craft for Blink Test. Cheil Gurgaon fetched a silver and a bronze for its work Good Vibes in Mobile category in user experience and downloadable tool.
Grey earned two bronze – one in media and the other in small scale outdoor. McCann got a silver in press. WatConsul earned a bronze in the Mobile category. Besides these, India also secured 10 more finalist spots across different categories
Ad agency network DDB has introduced a new visual identity that captures the essence of who it as an agency including an outward symbol of its thinking, work and its people.
Highlighting the creativity and interconnectivity of the worldwide DDB team, the evolved logo was created internally by the DDB North America design team.
Speaking on the new visual identity, Wendy Clark, CEO, DDB Worldwide said: “Great brands have a foot in their past and a foot in the future. This visual identity perfectly captures our heritage and legacy, the contemporary thinking and work we’re known for now, and positions us for the future we intend to claim.”
Endemol Shine Group has announced the development of a high-end production for the international market. Acclaimed director Shekhar Kapur has signed a deal with Endemol Shine to bring to life the trilogy of novels by author Amitav Ghosh.
The agreement also brings together Endemol Shine Group companies, Artists Studio and Endemol Shine India who will produce the drama in partnership with TV packaging consultancy service DoveTale Media who initially acquired the rights to the books.
Said Abhishek Rege, CEO, Endemol Shine India: “We at Endemol Shine India have been focused developing quality content not just the Indian market but something that would elicit curiosity from a global audience. This is the first step in that direction. The Ibis Trilogy project will be an amalgamation of the best global creative and production talent, including Endemol Shine India, Artists Studio, Dove Tale Media, Amitav Gosh, Lars Blomgren and Shekhar Kapur!”
Cricbuzz has appointed Lowe Lintas to handle their creative duties ahead of the Cricket season. The scope of the mandate will see Lowe Lintas conceive an ad campaign for Cricbuzz during the Cricket World Cup.
Ajith Ramamurthy
Talking about the appointment, Ajith Ramamurthy, Business Head – Videos, Cricbuzz said: “Being the No 1 cricketing platform in the world, it’s time for us to promote the latest offering from the brand. We were looking for a creative partner to deliver a high-impact campaign promoting the video content during the world cup and found an able partner in Lowe Lintas. We are excited about this partnership and look forward to working with the Lowe Lintas team.”
Hari Krishnan
Commenting on the win, Hari Krishnan, President, Lowe Lintas said: “What Cricbuzz has achieved already is quite amazing. It is India’s largest platform for everything cricket. The video content on Cricbuzz is far superior and insightful compared to what the viewer is used to. We are excited about this opportunity, being cricket buffs ourselves”.
British Council has revealed the film line-up for the fifth season of #FiveFilms4Freedom, the LGBTQ+ digital campaign. The project, a partnership between the British Council and BFI Flare: London LGBTQ+ Film Festival, will see five short films from the BFI Flare programme made available to Indian and global audiences through the British Council’s global digital platforms, free of charge.
Talking about the #FiveFilms4Freedom programme in India, Tom Birtwistle, Director North India, British Council, said: “Cinema is a powerful medium, and perfect artistic format for the internet age. #FiveFilms4Freedom shows the power of human connection and reminds us all the love is a human right.”
