MxMIndia

Category: ADVERTISING

  • Current CEOs Anita Nayyar and Nirmalya Sen will report to him

    Winds of change at Havas with Rana Barua as Group CEO

     

    By A Correspondent

    In the relatively new office of Havas in Mumbai, there is a ‘hava’ or winds of change that are blowing. For the first time in its existence under the Havas umbrella, the media and creative units will now work under a Group CEO. Rana Barua, a seasoned CEO in the A&M industry, has joined today (October 3) as Group CEO of Havas Group India.

    This is in sync with Havas’s overall global strategy of accelerating integration by breaking silos across creative and media functions. In his new role, Barua’s mandate will be to chart Havas India’s journey of transformation and exponential growth with a focus on collaboration and partnerships, new business momentum, and building & leading future-ready teams.

    Barua will report to Vishnu Mohan, Chairman & CEO of Havas Group, India & Southeast Asia, and work closely with the existing leadership teams. Significantly, current CEOs of the media and creative agencies – Anita Nayyar and Nirmalya Sen – will report to Barua.

    Barua has held CEO roles with Contract India, and most recently with Creativeland Asia, as well as worked with agencies like Ogilvy, Rediffusion Y&R, McCann, JWT and led radio stations Red FM and Radio City.

    Commenting on the appointment, Mohan said: “Rana’s appointment is a key milestone in the Group’s ongoing efforts to build agile teams and integrated structures to deliver the most impact for clients. Rana is an ideal candidate as his expertise will build on what we have already achieved in India and take Havas Group India forward in its next phase of growth and expansion. Not only will his leadership strengthen our integrated product but also facilitate the collaboration between Havas Group and other Vivendi companies – Universal Music, GameLoft, Daily Motion -  to create a powerful marketing force, unique only to Havas Group in the market. As a group, we are committed in our efforts to make Havas Group an indomitable force in the industry and Rana’s appointment is the first of a number of significant appointments and developments to move us ahead in that direction. I am delighted to welcome Rana to the Havas family and I am confident that he will propel Havas Group India in its next phase of evolution.”

    Added Barua: “The growing complexity of platforms and channels calls for a multi-dimensional approach to marketing and advertising and the Havas Village model of collaboration and integration is exactly what clients are looking for. I am extremely excited to be a part of Havas Group’s futuristic agency model and looking forward to working with the team to start a new chapter for Havas Group in India.”

     

     

  • The awards honoured and celebrated the most outstanding and innovative work in design and visual communication

    TBWA\ India and Ather energy win Black Elephants at Kyoorius Design Awards

    By A Correspondent

     

    Kyoorius Designyatra 2018 successfully concluded with the announcements of the Kyoorius Design Awards 2018 in Goa on Sunday.

     

    With two Black Elephants and 30 Blue Elephants this year, the Kyoorius Design Awards honoured and celebrated the most outstanding and innovative work in design and visual communication.

     

    The Black Elephant is awarded to work that’s truly exemplary across all disciplines. This year, TBWA\ India and Ather Energy won the elusive Black Elephant for the “Blink To Speak” and “The Ather 450” projects respectively.

     

    As many as 30 Blue Elephants were awarded, with Open Strategy & Design and Ananya Khaitan winning four Blue Elephants each for work spanning the 13 disciplines. Ather Energy and TBWA\ India won three Blue Elephants each in addition to the Black Elephant. The Blue Elephant is awarded to work that fulfills all the three judging criteria for the Kyoorius Awards, namely: an original and inspiring idea; well-executed; and relevant to its context.

     

     

  • The Social Street was awarded the ‘Creative Agency of the Year’ award

    The Social Street and Mindshare dominate Big Bang Awards 2018

    By A Correspondent

     

    The 23rd edition of the Big Bang Awards by Ad Club Bangalore, brought to fore the rising talent poll in advertising industry. Mindshare bagged four out of the top nine most coveted awards while The Social Street bagged the ‘Creative Agency of the Year’ award.

     

    The Big Bang Awards for Excellence in Communication and Media were given away in a grand function on Friday September 28 in Bengaluru.

     

    Said Hemant Mallik, Chief Executive, ITC Foods, in his keynote: “The advertising agencies have a bigger responsibility now, in the internet era. The challenges posed by social media can undo a great ad campaign. The agencies have to learn to respond to such challenges, quickly and aggressively.”

     

    Added Malavika Harita, Chairperson – Big Bang Awards Committee: “We have made every effort to recognise talent and acknowledge it. The fact that the jury had a tough task at hand was evident from several new faces amongst the winners. Keeping in line with the #For the Love Of Advertising, the participants displayed it’s not merely a profession but a creative platform.”

     

    Hindustan Lever Limited won the Client of the Year Award, winning across several categories.

     

     

  • The advertising and marketing services veteran will take charge as IAA Global Chairman & World President today

    Ati Sundar! Srinivasan Swamy to be IAA Big Boss

     

    By A Correspondent

     

    It appears to be an Indian summer in Europe this year. In June, creative gurus Piyush and Prasoon Pandey were awarded the highest honour at the Cannes International Festiveal of Creativity, and now Srinivasan Swamy, Chairman of the R K Swamy Hansa Group will take over as the Chairman and World President of the illustrious International Advertising Association (IAA), the first Indian ever to do so.

     

    Sundar, as he is called by his friends, will lead a team of 25 Executive Committee members from a host of countries including USA, UK, Austria, Italy, Poland, Ghana, UAE, Australia, Malaysia, Russia, Netherlands, Kuwait, Iran, Nepal and India. He takes over from senior advertising professional Felix Tataru from Romania today (October 4, 2018) at an event to be held in Bucharest.

     

    The International Advertising Association is an 80-year old institution and considered the most prestigious advertising body of its kind in the world. The IAA is acknowledged as the world’s most influential network of marketing and communication leaders, aimed at representing the common interests of all the disciplines across the full spectrum of marketing communications – from advertisers to media companies to agencies to direct marketing firms, as well as individual practitioners. Its activities involve professional development of marketing communication practitioners, protecting freedom of commercial speech, advertising self-regulation, protecting consumer interest, training and education.

     

    In 2016, Swamy was accorded the Lifetime Achievement Award by the Advertising Agencies Association of India.

     

    As Chairman of R K Swamy Hansa, his professional interests currently include Creative & Media Advertising, Interactive & Digital Advertising, Health Care Communications, Social & Rural Sector, Communication, Human Resources Communication, Marketing Analytics, Market Research, Events & Activation, Retail Identity, Public Relations, Continuing Medical Education, Global Language work etc.

     

    Swamy has been active in various industry bodies working towards the growth and development of the Advertising industry. He was President of AAAI for three consecutive terms (2004 – 2007) and continues to take active interest in the activities of AAAI. He has been Chairman of Advertising Standards Council of India (ASCI), and a Board Member of Audit Bureau of Circulations. Swamy was also President of All India Management Association during 2008-09.  He was the President of The Madras Chamber of Commerce & Industry (2008-10), Madras Management Association (2001-02) and the Advertising Club, Madras (1988-89).

     

    He had a superactive tenure as President of the India Chapter of International Advertising Association and was also elected Senior Vice President of International Advertising Association, the global body. The list goes on and on.

     

    Swamy is actively involved with socially relevant institutions such as a 220-bed, multi-discipline tertiary care, Hindu Mission Hospital at Chennai catering to the urban poor and the surrounding rural areas; Chairman of Valluvar Gurukulam School Society which runs  a school for 2800 poor students, primarily girls and Vice President of National Boys and Girls Education Society, a premium education institution in Central Chennai which runs three reputed schools.  He is also Chairman of Vidyadhanam and Annadhanam Trust, a Vedic Padasala of Sri Ahobila Mutt and Trustee in the Consumers Association of India and Concert.

     

     

  • The account was won following a multi-agency pitch and will be handled out of the agency’s Kochi office

    Dentsu India to handle creative duties of Mazhavil Manorama

    By A Correspondent

     

    Dentsu India has bagged the creative mandate for Mazhavil Manorama, Kerala’s leading entertainment TV channel. The account was won following a multi-agency pitch and will be handled out of the agency’s Kochi office. said PR Satheesh, COO, MM TV.

     

    PR Satheesh
    Vidya Sankar

    Said PR Satheesh, COO, MM TV: “We liked the way Dentsu India approached the pitch I n a very creative and unique manner. Vidya Sankar and team have displayed excellent understanding of the category and we are certain that Dentsu India would give a clear and distinct character to Mazhavil Manorama.”

     

     

    Simi Sabhaney

    Commenting on the account win, Simi Sabhaney, CEO, Dentsu India added: “It’s heartening to partner with Mazhavil ManoramaTV. They are appreciative of our efforts and support us in creating good work that works.”

     

     

  • The team at Grey Gurgaon office will service the account

    Grey bags creative mandate of Maharishi Ayurveda

    By A Correspondent

     

    Grey Group India has bagged the creative duties of Maharishi Ayurveda. The account was won following a multi-agency pitch process and competed with top agencies in the pitching process held in Delhi-NCR. The team at Grey Gurgaon office will service the account.

     

    Yashaswini Samat

    Said Yashaswini Samat, Chairman and Managing Director, Grey Group India: “The Grey India team and especially Grey Gurgaon is excited and geared to work with Maharishi Ayurveda. We feel the timing for such products and its offerings is key to addressing a number of issues people face today on a daily basis. From stress to aging to vitamin deficiencies, these problems are caused by natural circumstances and need a solution that also comes from a natural source, and Maharishi Ayurveda has those answers. At Grey, we pride ourselves on our ability to turn communication into effective communication and the team is geared and ready to do famously effective work.”

     

    Added Ram Shrivastava, Director – Marketing and Head of Global Expansion, Maharishi Ayurveda Products: “This is a crucial time for us to strengthen our foothold in the Wellness segment, we have always been known for top quality ayurveda products and we needed a creative partner to take this word out to health seeking consumers who can really benefit from what we have to offer. With the consumer insight and the creative approach, we feel confident in partnering with Grey India to take this mission forward.”

     

     

  • The show is a culmination of months of thoughtful curation of sessions and performances

    Second edition of MTV India Music Summit announced

    By A Correspondent

     

    The second edition of the MTV India Music Summit will happen in Jaipur next week (Oct 12-14), allowing attendees to discover interesting sounds, engage in exchange of ideas and savour music through a series of concerts and conversations.

     

    Said Raj Nayak, COO, Viacom18: “Our association with MTV India Music Summit is reflective of our brand promise to offer differentiated, enriching and relevant content to our audience. In its second edition as well, we intend to identify, experience and bring forth versatile artists and varied sound forms that are deserving of global acclaim. We are happy to have trusted sponsors on board who also believe in the transcending power of music. I urge any and every one with the slightest musical bent to be a part of MTV India Music Summit and have an experience of a lifetime.”

     

    Speaking about the Summit, Prasoon Joshi, who is playing the role of a mentor to the summit: “Right from its inception, Musiconcepts has been working hard to create a platform to bring India’s diverse musical heritage together – a showcase like no other which allows for free-flowing conversations, debates, exchange of views and a joint celebration of our musical heritage. Raymond presents MTV India Music Summit is the culmination of months of thoughtful curation of sessions and performances. A truly immersive musical experience, the summit promises to have everything from Sunrise concerts, to Baikthakis, to Jugalbandis, to riffs and jams, Sundowner alaaps and much more!”

     

    Added Mala Sekhri, co-founder of Musiconcepts: “The richness of the content that we have for Raymond presents MTV India Music Summit is evident from our pick of topics, genres and artists. Each session has been carefully curated to highlight a particular aspect of Indian music. I’m sure the audiences will appreciate our effort as they get to witness the likes of Shujaat Khan, Usha Uthup, Kailash Kher, Dr. L Subramaniam, Shankar Mahadevan, Bhimsen Joshi, Suresh Wadkar… and many more stalwarts of Indian music, performing life and engaging in lively discussion and debate about music.” A spokesperson for the organisers clarified that in the case of Bhimsen Joshi, who passed away in 2011, it will be a tribute.

     

    Said Gautam Hari Singhania, CMD, Raymond Group: “Our long-term partnership with India Music Summit strategically binds in our vision of nurturing, promoting and curating different forms of national art and craft in diverse fields like khadi, sports, music and cinema.”

     

     

  • Kishore Tadepalli takes over as the head of JWT Mumbai

    JWT announces senior leadership changes

    By A Correspondent

     

    J Walter Thompson India has announced senior leadership changes. Kishore Tadepalli takes over as the head of JWT Mumbai ith Rajesh Gangwani, head of JWT Mumbai moving out to explore other avenues.

     

    Tarun Rai

    Commenting on Gangwani, Tarun Rai, CEO J. Walter Thompson said, “Rajesh has been a ‘lifer’ at JWT, having started his career with us in 1991 at our Mumbai office. He grew through the ranks and got the opportunity to head our Bengaluru office in 2008 and was given the additional responsibility of Chennai in 2011. He came to head Mumbai in 2014. Under his leadership, JWT Mumbai has diversified its capabilities and built a very strong team. The office has shown strong growth since he took over. Rajesh has had an excellent career with us and I thank him for his contribution to the agency over the years and wish him the very best for the future.”

     

    Kishore Tadepalli

    Tadepalli has around three decades of experience in advertising and marketing communications and is currently the Senior Vice President & Managing Partner of JWT Bengaluru. Having worked in JWT Mumbai in an earlier role, he has a deep understanding of the market, clients and their business challenges.

     

     

    Kundan Joshee

    Meanwhile Kundan Joshee takes over from Kishore as the head of JWT Bengaluru. In his long career he has worked on brands like Samsung, Pepsi, Slice, Tropicana, Aquafina, Zee TV, Vodafone, Maruti Suzuki, Whirlpool, Sony, National Geographic, Fox Life, Apollo Munich to name a few. He joins from Cheil Worldwide.

     

    The changes come into effect from October 15, 2018.

     

     

  • Old winners Mindshare, Hindustan Unilever come second

    Wavemaker, Vodafone max Emvies 2018

     

    By A Correspondent

    It was the night of Wavemaker and its prized client Vodafone. At the 18th edition of the Emvie Awards held on on Friday, October 5 in Mumbai, GroupM agency Wavemaker and Vodafone bagged the Media Agency of the Year and Client of the Year titles respectively.

    This year 996 entries were received by The Advertising Club and 31 agencies participated in the competition. As many as 21 Gold & 36 Silver Emvie Trophies were presented while 54 Bronze Winner names rolled on the screen.

    Wavemaker with 400 points was “The Media Agency of the Year”. Mindshare India with 305 points stood second and Lodestar UM with 85 points stood third. Lodestar UM bagged the Grand Emvie for Times Of India – #Noconditionsapply: Sindoor Khela.

    The Best Implementation Team of the Year went to Lodestar UM for Samsung – Samsung NDTV Camera Partnership in Best Media Innovation – Television Category who shared it jointly with Wavemaker for Vodafone India Pvt. Ltd. – Vodafone helps reunite lost children with their parents using technology in Best Media Innovation – Ambient Media Category.

    The Advertising Club post the inputs obtained from the fraternity at the EMVIES Town Hall Meeting introduced the following categories:

    1. Best Digital Strategy

    Wavemaker bagged the SILVER for Aquaguard – We helped India drink healthy water – Pincode by Pincode.

    There was no Gold and Bronze awarded in this category.

     

    2. Best use of Emerging Technology for Media Solutions

    Wavemaker bagged the GOLD for Vodafone India Pvt. Ltd. – Vodafone helps reunite lost children with their parents using technology

    Mindshare India bagged the SILVER for Lifebuoy – Activating Infection Alert System In Rural India

    Wavemaker bagged the BRONZE for Vodafone India Pvt. Ltd. – How Vodafone inspired farmers to choose life over suicide who shared it jointly with Essence for Google Maps – How Google Maps helped consumers “Weather” the Monsoons

     

    3. Best use of Influencer Marketing for a brand

    WATConsult bagged the GOLD for Project Nanhi Kali – #PowerlessQueen

    Wavemaker bagged the SILVER for Tata Tea – Alarm Bajne Se Pehle – Jaago Re!

    Mindshare India bagged the BRONZE for Kissan – Kissan Tiffin Time Table who shared it jointly with Wavemaker for HDFC Standard Life Insurance Company Ltd. – Is youth of today “Reckless” or “Responsible”?

     

    4. Best Buying Team of the Year

    Wavemaker (Team – Ashwin Salian, Silky Seth, Shikha Saket) bagged the GOLD for Vodafone India Pvt. Ltd. in DIGITAL who shared it jointly with Mindshare India (Team – Samrat Kakkar, Vikram, Kishore, Disha, Iti Kaul, Pankaj Nagpal) for PepsiCo India.

    Mediacom Communications (Team – Rachana Monteiro, Debankur Kashyap & Hardik Senjalia) bagged the GOLD for P&G India in PRINT and they also bagged the GOLD for P&G India in TELEVISION (Team – Rachana Monteiro, Debankur Kashyap, Kalpesh Thakkar, Hardik Senjalia, Swapnil Birla, Priyanka Shrivastava, Vrushali Joshi & Amey)

    The Emvies this year saw 159 media professionals on the Round 1 Judging Panel. The newly introduced category ‘Buying Team of the Year’ was judged by 20 Specialist jury members. The Final Round judging took the shape of Case Study Presentations wherein 57 senior marketing professionals and 3 Industry Stalwarts from the Creative Agencies judged the 189 shortlisted entries.

    EMVIES 2018 AGENCY OF THE YEAR TALLY FINAL

    EMVIES 2018 Client of the year Tally final

    EMVIES 2018 RESULTS

     

  • BBDO will take on the creative process starting November 1, 2018

    WPP loses Ford creative portfolio to Omnicom’s BBDO. Activation, media, digital and production to stay with GTB. W+K also on board

    By A Correspondent

    Over the past five months, Ford Motor Company has been reviewing its advertising and marketing relationships. In the first major exit of a prized client after the exit of founder Martin Sorrell, WPP has announced it has lost the creative agency business to a rival. And the rival is BBDO. Wieden+Kennedy has also been hired for innovations and special projects.

    Said BBDO CEO Roberson Andrew via a tweet: “Today is a big big day. We have a wonderful new brand to help build.”

    WPP agencies will continue to handle activation, including media planning and buying, digital and production. These responsibilities also include Tier Two advertising work in the U.S., the China advertising operations with its joint venture partner, all Lincoln advertising, and all the Ford public relations business.

    BBDO will take on the creative process starting November 1, 2018. Meanwhile, WPP will internally be discussing the impact of this development and a townhall is said to have been arranged later today.

     

     

  • The 30-plus account wins include Unilever Digital business, SBI Life Insurance, Disney, Pharmeasy, Clubfactory, Intarem, IHG, Coverfox, Group SEB, Brussels Airlines, Urban Clap, Heritage Foods, Frankfinn, Mobiistar, Unibic, Hindware, Specmakers and Saloni Oil among others

    Not the #1 at Emvies, but Mindshare boasts of eventful year – 30+ new wins worth 1.1kcr

    By A Correspondent

     

    It may have lost the #1 slot to sibling Wavemaker but the largest media agency network has posted a healthy report of how it’s doing. New business aggregating up to Rs 1,100 cr in the last nine months of 2018 from 30-plus new account wins which include the Unilever Digital business, SBI Life Insurance, Disney, Pharmeasy, Clubfactory, Intarem, IHG, Coverfox, Group SEB, Brussels Airlines, Urban Clap, Heritage Foods, Frankfinn, Mobiistar, Unibic, Hindware, Specmakers and Saloni Oil amongst other.

     

    Prasanth Kumar

    Speaking on the new account wins, Prasanth Kumar, CEO, Mindshare South Asia, Africa and MENA said: “2018 has been a very exciting and rewarding year for all of us at Mindshare. Every account win or bagging of an award is a milestone and motivates us to do better and exciting work for all our clients. Winning these from across our offices is what makes it even more special. To add to it, we are happy that all our disciplines including digital, integrated business have been able to contribute to this success. We feel humbled and encouraged with every win or appreciation received from our clients and it adds to the motivation for us to do more for our clients with stronger focus and services.”

     

     

  • Celebrates a culture driven by passion, purpose and performance

    Dream11 unveils its latest initiative – #BeAGameChanger

    By A Correspondent

     

    Dream11 has unveiled its digital-first employer branding campaign – ‘Be a GameChanger, Be a Dreamster’.

     

    Commenting on the Dream11 Culture tenets, Harsh Jain, CEO & Co-Founder, Dream11, said: “What brings Dream11 together, makes our team greater than the sum of our individuals and unites us is our culture. It is our team spirit, team chemistry and how we play to win everyday​. We believe in hiring great talent and help us transform the way a sports fan consumes sports.”

    Speaking about the campaign, Pratik Gupta, Co-founder, FoxyMoron, said: “At FoxyMoron, people are at the heart of what we do. From the very beginning, we have been one of the few places where culture comes first, and we make bonds beyond just the workplace. Therefore, this campaign is very close to our hearts (hence all the visual oxymorons).”