MxMIndia

Category: ADVERTISING

  • Priya will now drive creative excellence for clients across JWT Bangalore, Chennai and Hyderabad

    Tista Sen and Priya Shivakumar elevated at JWT

    By A Correspondent

     

    J Walter Thompson has announced the elevation of Tista Sen as Regional Creative Director. Sent, currently a National Creative Director, will now have the additional oversight of JWT Sri Lanka.

     

    Additionally, Priya Shivakumar, currently Executive Creative Director of JWT Bangalore, has been promoted to National Creative Director. Shivakumarwill now drive creative excellence for clients across JWT Bangalore, Chennai and Hyderabad.

     

    Tarun Rai

    Commenting on the promotions, Tarun Rai, CEO, J Walter Thompson said: “Both Tista and Priya are exceptional creative professionals and their promotions are richly deserved. They have helped build so many brands and have been true ambassadors of JWT. In their new roles, Senthil and I, expect them to provide creative leadership across geographies.”

     

     

    Senthil Kumar

    Added Senthil Kumar, CCO, JWT: “Tista and Priya are two of our best creative leaders, now empowered to lead from the front and drive creativity across the country and beyond.”

     

     

  • The idea was to give life to the creative that would relate to professional sports of the athletes

    Edelweiss rolls out extensive outdoor campaign titled, #BeUnlimited

    By A Correspondent

     

    Edelweiss has unveiled its latest outdoor campaign titled #BeUnlimited.

     

    Commenting on the campaign, Shabnam Panjwani, Head Marketing & Communication, Edelweiss Group said: “The objective was to bring out the #BeUnlimited spirit of the athletes that resonates with Edelweiss. Every time these athletes play in the world arena, they play as one team, for one country, with one vision. Through this outdoor campaign based on the theme – koi bhi limit, limit nahi hoti Edelweiss salutes the untiring spirit of Team India.”

     

    Added Vijay Jain – Founder & CEO of Head sail Media Services: “Marketing is not always about doing ad extensive campaign, sometimes you must break the shackles, come up with some breakthrough innovative strategy and execution. The future of OOH will be defined by innovations, so we came up with path-breaking innovative campaign. The idea was to give life to the creative that would relate to professional sports of the athletes, innovatively on the billboard. It is delighted to have the opportunity to work with such renowned brand like Edelweiss.”

     

     

  • The business will be handled out of Happy mcgarrybowen’s Bangalore office

    Happy mcgarrybowen wins integrated communication mandate for XSeed Education

    By A Correspondent

     

    Happy mcgarrybowen has been awarded the integrated mainline and digital communications duties for XSeed Education. With an aim to spread the brand’s footprint across the country, the business will be handled out of Happy mcgarrybowen’s Bengaluru office.

     

    Kartik Iyer

    “It is very inspiring to see what XSeed is doing to education in the country. Their unique teaching methodology not only improves learning amongst children but improves the quality of teachers as well. It is about time that one way, mugging methods of learning in schools be put to rest. What’s more, the fact that XSeed is being taken to schools across middle-income India is really a sign of great things to come for the children of our country,” said Kartik Iyer, CEO, Happy mcgarrybowen.

     

    Ashish Rajpal

    Commenting on the partnership, Ashish Rajpal, Founder, XSeed said, “Our mission is to help realise the innate potential of every child. To do so, it is essential to transform elementary education from rote and memorisation to a genuine ability to learn over a lifetime, beyond the elite, for children across the economic strata. Not only do we need to transform every dimension of the education eco-system-curriculum, teaching, assessment – at an affordable cost. The idea is also to build a powerful brand that parents recognise and trust. We believe our partnership with Happy mcgarrybowen will add significant firepower to that effort.”

     

     

  • Nayak will be recognized for his excellence in leadership, vision and distinguished services of leaders in the IAA

    IAA to felicitate Raj Nayak with ‘Champion Award’

    By A Correspondent

     

    Viacom18 COO Raj Nayak is being felicitated at the global level. At the annual International Advertising Association (IAA) Inspire awards to be held at Bucharest next week (on October 2) with advertising and marketing leaders from all over the world in attendance, Nayak who is also a past president of IAA India,will be felicitated with the ‘Champion Award’. Nayak will be recognised for his excellence in leadership, vision and distinguished services of leaders in the IAA and his contributions to advancing the IAA and communications in the worldwide marketing communications industry.

     

    Janak Sarda

    The IAA Inspire award will also recognise Janak Sarda, Joint Managing Director Deshdhoot Group of Publications with the Young Leader Award for excellence in contributing leadership and services in the IAA Young Professionals arena and creating dynamics in marketing communications.

     

     

    Raj Nayak

    Speaking about the felicitation of Raj Nayak, IAA India Chapter President, Ramesh Narayan said: “I am really overjoyed to announce this news. Having worked closely in the IAA with Raj Nayak I have been a witness to his dynamism, his receptivity to ideas, and his capacity to contribute to anything that furthers the cause of marketing communications in India. He drove and launched the prestigious IAA “Lighting a Billion Lives Campaign” which set the tone to provide solar lighting in millions of dark homes across the country. He also played a major role in the rolling out and nurturing the prestigious IAA leadership Awards for marketing and business excellence which has grown enormously over the last six years. This award is an honor not just for Raj but also for the entire communications industry in the country.”

     

    On Janak Sarda receiving the award, Narayan added: “Janak Sarda has played a solid role in spreading the message of marketing and communications to the younger generation of professionals which he himself represents so well. His contribution is actually a sign of the larger role one can expect from him in the years to come. I wish him well.”

     

  • Shashi Sinha, CEO, IPG Mediabrands India was elected Vice President. The officebearers ​would be Pradeep Dwivedi, CEO, Sakal Media Group, Honorary Secretary, Jaideep Gandhi, Founder, Another Idea, Honorary Treasurer and Ramesh Narayan as Immediate Past President

    Punit Goenka is new IAA India President

    By A Correspondent

     

    Punit Goenka, Managing Director & CEO, Zee Entertainment Enterprises Ltd (ZEEL), is the new President of the the India Chapter of the International Advertising Association (IAA). The election happened at the IAA India chapter’s AGM on September 24 in Mumbai.

    Shashi Sinha, CEO, IPG Mediabrands India, was elected Vice President. The officebearers ​for the year will be Pradeep Dwivedi, CEO, Sakal Media Group as Honorary Secretary, Jaideep Gandhi, Founder, Another Idea continues as Honorary Treasurer and Ramesh Narayan is of course the  Immediate Past President. ​

     

    The members of the Managing Committee elected include Megha Tata, COO, BTVI, Janak Sarda Director, Deshd hoot Group, M V Shreyams Kumar, Joint MD, Mathrubhumi Group, I Venkat, Director, Eenadu and  Abhishek Karnani, Director, Free Press Journal. The list of members co-opted and invited to the Managing Committee will be announced soon.

    Recently, Goenka has relinquished office as President of the IBF. During his tenure as MD & CEO, Zee has won several awards including the Dun & Bradstreet Corporate Award 2015, IMC Fusion Award 2013 for Excellence in Media, Business world Infocom ICT Award 2012 and many more. Goenka was conferred the ‘Outstanding Contribution to Media’ award at the Managing India Awards hosted by AIMA in 2018. He has also received Business Today ‘Best CEO Award’ in the Media and Entertainment category for 2016, MIPTV’s Médailled’ Honneur Award 2016, Economic Times ‘40 Under Forty’ India’s Hottest Business Leaders Award 2014, the ‘Young CEO Award’ by CEO India magazine in 2015 and the IAA Leadership Award 2014 under the category of ‘Media Person of the Year Award’. Goenka has also been recognised as the ‘Entrepreneur of the Year’ during the Asia Pacific Entrepreneurship Awards 2014. Goenka was felicitated as the ‘Impact Person of the Year’ in 2014.

    Other than his leadership of the Zee group and various industry associations, its his gamechanging stint as Chairman of television measurement body BARC that has been hailed widely. In fact along with Shashi Sinha and Partho Dasgupta, Goenka received the MxMIndia Media person of the Year award in December 2015.

    Speaking on his new role as the President of IAA, Goenka said: “It is an honour for me to take over the mantle of leading the India Chapter of IAA. I am humbled by the faith and trust that my friends and colleagues from the Industry have bestowed on me. It will be my sincere endeavour to work towards strengthening the India Chapter of this prestigious association, taking up initiatives that address key industry concerns and are aimed at enhancing the ecosystem.”

    Added outgoing President Ramesh Narayan: “I am delighted that Punit Goenka is taking over as President IAA. His well-known leadership skills and the respect he commands in our industry will undoubtedly take the IAA India Chapter to greater heights. Shashi Sinha is a doyen of the advertising industry and a known performer in industry Associations. The combination is unbeatable.” Narayan completed a one-year tenure as President where he also reactivated the IAA India chapter after a one-year period of relative inactivity.

    Added Srinivasan Swamy, President-Elect IAA Global and Chairman, RK Swamy BBDO: “Punit Goenka is wonderful leader to have in the year when India will host the 44th. IAA World Congress in Kochi in February 2019. I am very happy that such a distinguished person has taken over the responsibility of leading IAA. It augurs well for the India chapter.”

     

     

  • Cook will report to Mark Read, Chief Executive Officer of WPP

    WPP merges Y&R with VML. Jon Cook to oversee ops

    By A Correspondent

     

    WPP has announced the creation of a new agency, VMLY&R, uniting two leading brands to deliver a contemporary, fully integrated digital and creative offering to clients on a global scale.

     

    Notes a communique: VMLY&R’s proposition will combine brand experience and brand advertising, drawing on the complementary expertise of VML and Y&R to create connected brands that drive value for clients.

     

    The new agency will be led by Global Chief Executive Officer Jon Cook, who is currently Global CEO of VML. Jon will report to Mark Read, Chief Executive Officer of WPP. David Sable, former Global CEO of Y&R, will continue to support Cook, VMLY&R and its clients as Non-Executive Chairman as he transitions to a new role in WPP.

     

    Added Read: “VMLY&R will be a powerful brand experience offering and a core agency brand for WPP. VML and Y&R have distinct and complementary strengths spanning creative, technology and data services that make them a perfect match. This is an important step as we build a new, simpler WPP that provides clients with a fully integrated offering and easy access to our wealth of talent and resources.”

     

    Said Cook: “I’m thrilled for the VMLY&R team as we start this journey together and harness the best of each agency to deliver culturally relevant world-class work. The landscape of our industry is changing rapidly, and we are committed to being an invaluable partner to CMOs around the world. I look forward to leading this unprecedented unification of two exceptional agencies.”

     

    And this is what Sable said: “VMLY&R has been nearly 18 years in the making as we have worked to build two successful brands and develop partnerships together with clients such as Colgate-Palmolive, Dell and the U.S. Navy. I’m proud of this pinnacle moment as we are now able to provide clients one robust, seamless offering. I look forward to supporting Jon and our VMLY&R client partners as I take on my new role within WPP.”

     

     

  • For this campaign, Exide came across the ingenious Siddhikant Mishra from Bhubaneswar

    JWT executes digital campaign for Exide

    By A Correspondent

     

    Exide has unveiled its new campaign titled #WhatDrivesYou. For this campaign, Exide XIDE came across Siddhikant Mishra from Bhubaneswar, who is an example of people that have an extraordinary drive. He is a mathematics major by qualification, and a speed cuber by passion.

     

    Commenting on this web video, Uttio Majumdar, Chief Marketing Office, Exide said: “For a brand as dynamic and driven like Exide, it’s always great to celebrate the relentless spirit of people who take their passion to extraordinary levels. In Siddhikant, we discovered yet another ordinary person driven by an extraordinary pursuit.”

     

    Added Arjun Mukherjee, VP & ECD, J Walter Thompson, Kolkata who conceptualised the video and the idea of featuring Siddhikant, says, “The challenge for us is to show the incredible spread of the “What drivesyou philosophy through each film. Like speedcubing, which isn’t just another puzzle solving technique. It’s an unbelievable sport that takes an incredible medley of pace and calculation every millisecond. And it’s only who are #DrivenBySpeed that master it, and inspire us with their extraordinariness.”

  • Prior to this Mark was leading the creative team for the agency’s Mumbai office

    Digitas elevates Mark McDonald to Head of Creative, India

    By A Correspondent

     

    Mark McDonald

    Digitas has announced the elevation of Mark McDonald to a national role as Head of Creative, India. Prior to this, McDonald was leading the creative team for the agency’s Mumbai office.

     

    In his new role, McDonald will oversee the creative team and output for Digitas across its offices in India including Mumbai, Delhi, Bengaluru and Ahmedabad. He will report to Prithviraj Banerjee, Executive Director, Digitas India.

     

    Amaresh Godbole

    Said Amaresh Godbole, CEO Digitas India: “Mark knows how to build and steer a creative team truly equipped for the digital age, with capabilities spanning experience, content and campaigns. Most importantly, he has fostered a creative culture of playing well with data, strategy, media and technology teams, which is absolutely crucial for us as a connected agency offering.”

     

     

    Prithviraj Banerjee

    Added Banerjee: “Mark has attracted and nurtured some great talent, and has been at the helm of several award-winning campaigns for our clients as well as big-ticket new business wins. We have an extremely talented team and with Mark’s leadership, we aim to take our countrywide creative offering to the next level.”

  • The Foundation wins its fifth industry recognition in the last three months

    WPP India’s CSR Foundation awarded at the India CSR Summit 2018

    By A Correspondent

     

    WPP India CSR Foundation was awarded the ‘Company with Best CSR Impact for the year 2017-18’ at the 5th India CSR Summit & Exhibition 2018.

     

    On receiving the award, Rama Iyer, Director General WPP India CSR Foundation said: “This is a pivotal moment for us – as a young Foundation with an ambitious vision, we are happy to see that the work we started three years back in supporting our children in their journey from education to livelihood is being recognized by Government, Civil Society, Private sector and the larger community. There is however one real win here and that is, the chance we have in making a real difference in the lives of the underserved youth, and their ecosystem we support.”

     

     

  • With this creative mandate, Lowe Lintas will be expected to create a strong strategic roadmap for the brand

    Setu appoints Lowe Lintas as its creative agency

    By A Correspondent

     

    Setu, a natural nutritional supplements brand, has awarded their creative mandate to Lowe Lintas. The win comes on the back of Lowe Lintas’ strong experience in successfully building startup brands, a few of which have become ‘Unicorns’, with valuations exceeding USD 1 Bn.

     

    Nihaal Mariwala

    Speaking about the appointment, Nihaal Mariwala, Founder, Setu, said: “We at Setu are very excited to work with Lowe Lintas on the next phase of our evolution as a brand. Their extensive and storied history in the consumer goods space will serve as well as we continue to craft the natural supplementation brand of choice for the Indian consumer. We look forward to reinforcing the importance of preventive nutrition and good health to our Indian audiences through unique, clutter breaking and compelling campaigns.”

     

    Raj Gupta

    Commenting on the win, Raj Gupta, CEO, Lowe Lintas, added: “Health supplements are fast gaining relevance in our lives and hence growing at a robust pace. It’s a nuanced category and building a brand like Setu in such a category is extremely exciting. As digital plays a critical role in this category, a lot of work on this brand would be led by digital, which makes it even more exciting.” The Mumbai office of Lowe Lintas will handle the business.

     

     

  • Awards Show recognises creative excellence across Asia-Pacific

    Spikes Asia 2018 winners announced

     

    By A Correspondent

     

    The Spikes Asia Festival of Creativity concluded by honouring the best creative work from across Asia-Pacific.

     

    Said Joe Pullos, Festival Director, Spikes Asia: “Spikes Awards are not won easily, so the quality of winners that we saw on stage tonight reflected truly ground-breaking, creative work that is representative of a fast-advancing region. Congratulations to everyone who was honoured – the creative benchmark for the region has now been set.”

     

    A total of 4,056 entries were submitted into this year’s awards. The entries, from 26 countries span 21 award categories, including the new Glass Award, launched earlier this year.

     

    This winners across categories include:

    Brand Experience & Activation
    3 Gold Spikes, 6 Silver Spikes, 17 Bronze Spikes and a Grand Prix went to DDB New Zealand, Auckland for ‘Fight for Territory’ for Steinlager from the 395 entries received.

     

    Creative Effectiveness
    2 Spikes were awarded from 29 entries. The Grand Prix was awarded to CHE Proximity, Melbourne, Australia for ‘The Billion Point Giveaway‘ for Velocity Frequent Flyer.

     

    Design
    From 323 entries 4 Gold Spikes, 14 Silver Spikes and 16 Bronze Spikes were awarded and Host/Havas, Sydney, Australia was awarded the Grand Prix for ‘Palau Pledge’ for Palau Legacy Project.

     

    Digital
    4 Gold Spikes, 8 Silver Spikes and 17 Bronze Spikes were awarded from the 361 Digital Spike entries along with a Grand Prix for ‘SelfieSTIX’, for Mars New Zealand, by Colenso BBDO, Auckland, New Zealand.

     

    Digital Craft
    From 109 entries 2 Gold Spikes, 2 Silver Spikes and 6 Bronze Spikes were awarded. The Grand Prix was presented to Six Inc Tokyo / Spa Hakuhodo.CO. LTD., Bangkok, Japan for their campaign ‘Obsession for Smoothness’ for Double A.

     

    Direct
    Host/Havas, Sydney, Australia received their second Grand Prix for their ‘Palau Pledge’ for Palau Legacy Project. A further 4 Gold Spikes, 6 Silver Spikes and 13 Bronze Spikes were awarded from the 290 entries into the Direct category.

     

    Entertainment
    The Entertainment Grand Prix was presented to GREYnJ UNITED, Bangkok, Thailand for their campaign ‘Friendshit’ for Kasikornbank PCL. 2 Gold Spikes, 3 Silver Spikes and 8 Bronze Spikes were also awarded from the 142 entries.

     

    Film
    ‘Friendshit’ by GREYnjUNITED, Bangkok, Thailand won its second Grand Prix, for Kasikornbank PCL. 361 entries were submitted and 2 Gold Spikes, 6 Silver Spikes and 10 Bronze Spikes were awarded.

     

    Film Craft
    Of the 364 Film Craft entries 6 Gold Spikes, 18 Silver Spikes and 20 Bronze Spikes were awarded. The Grand Prix went to ‘Stop the Horror’ for Go Gentle Australia by Revolver/Will O’Rourke, Sydney / Cummins&Partners, Sydney, Australia.

     

    Glass
    In its first year the Glass Spike received 37 entries and the inaugural Grand Prix was presented to FCBULKA, Gurgaon, India for ‘Sindoor Khela – No Conditions Apply’ for The Times of India . A further three Glass Spikes were awarded

     

    Healthcare
    Y&R ANZ, Melbourne, Australia won the Healthcare Grand Prix for the entry ‘Sip Safe’ for Monash University. 4 Gold Spikes, 6 Silver Spikes and 11 Bronze Spikes were awarded from the 189 entries.

     

    Innovation
    From the 35 entries into the Innovation category the Grand Prix was presented to BWM Dentsu, Sydney, Australia for ‘Project Revoice’ for The ALS Association, with 2 Innovation Spikes also awarded.

     

    Integrated
    ‘Palau Pledge’ received its third Grand Prix for Host/Havas, Sydney, Australia. 3 Silver Spikes and 1 Bronze Spike were also awarded from the 45 entries.

     

    Media
    The Media Grand Prix was presented to Host/Havas, Sydney, Australia for ‘Palau Pledge’, for Palau Legacy Project and the jury also awarded 3 Gold Spikes, 12 Silver Spikes and 12 Bronze Spikes from the 318 entries submitted.

     

    Mobile
    109 entries were submitted to the Mobile category with 3 Gold Spikes, 3 Silver Spikes and 6 Bronze Spikes awarded and a Grand Prix for ‘We Remit’ for Tencent by Tencent, Shenzhen, China.

     

    Music
    ‘#GiveABeat – A Song for Heart Disease Driven by the Percussion of Heartbeats’ for Max Healthcare & Max Group, by Propaganda India, Bangalore was awarded the Music Grand Prix. 1 Gold Spike, 2 Silver Spikes and 2 Bronze Spikes were awarded out of the 51 entries.

     

    Outdoor
    From 302 entries 2 Gold Spikes, 5 Silver Spikes and 9 Bronze Spikes were awarded with the Grand Prix presented to DDB New Zealand, Auckland for the campaign ‘Fight for Territory’ for Steinlager

     

    PR
    ‘Palau Pledge’ won the PR Grand Prix for Host/Havas, Sydney, Australia and Palau Legacy Project with 4 Gold Spikes, 8 Silver Spikes and 11 Bronze Spikes awarded from the 223 entries.

     

    Print & Outdoor Craft
    From the 156 entries submitted 3 Gold Spikes, 5 Silver Spikes and 4 Bronze Spikes were awarded. No Grand Prix was awarded

     

    Print & Publishing
    No Grand Prix was awarded in the Print & Publishing category. 4 Gold Spikes, 1 Silver Spike and 3 Bronze Spikes were chosen from 116 entries in the Print & Publishing category.

     

    Radio & Audio
    1 Silver Spike and 1 Bronze Spike were awarded from the 101 entries received with no Grand Prix and no Gold Spikes were awarded to Radio & Audio campaigns

    The Grand Prix for Good was presented to ‘Stop the Horror’ for Go Gentle Australia by Revolver/Will O’Rourke, Sydney / Cummins&Partners, Sydney, Australia

    The Advertiser of the Year was presented to McDonald’s, with Nick Rodd, Marketing & Menu Lead, McDonald’s Asia Business Unit, present to accept the Award.

     

    Media Network of the Year

    UM

    Mindshare

    PHD Worldwide

     

    Network of the Year

    BBDO Worldwide

    DDB Worldwide

    Dentsu

     

    Asia Pacific Agency of the Year

    Host/Havas, Sydney, Australia

    DDB New Zealand, Auckland, New Zealand

    Dentsu Inc., Tokyo, Japan

     

    Independent Agency of the Year

    Cummins&Partners, Sydney, Australia

    Prakrit Advertising, Bangkok, Thailand

    Propaganda India, Bengaluru, India

  • Winners across 19 categories were announced after a day of insightful discussion on Mobile trends in the Indian landscape at #ShapetheFuture

    Mindshare, Madison bag top honours at Smarties

    By A Correspondent

     

    The Mobile Marketing Association (MMA) announced winners of its 2018 Smarties India Awards held on Friday, September 28 in conjunction with MMA Forum India

     

    Mindshare India and Madison Communications led the most wins, receiving 14 and 7 awards respectively across 19 categories, ranging from Brand Awareness, Most Engaging Mobile Creative and Social Impact/Not for Profit, amongst others. In the industry awards segment, Flipkart Internet was awarded ‘Publisher of the Year’, Mindshare India was recognised as ‘Agency of the Year in Mobile’ while MTV Roadies clinched both the esteemed ‘Marketer of the Year’ and ‘Best in Show’ with ‘When India Dared to Stare’ by Madison Communications.

     

    Before the awards ceremony, the MMA Forum was held where topics around managing the complex marketing landscape, and mobile attribution was discussed. There were also conversations around mobile video and over-the-top (OTT) distribution.

     

    Said Priya Nair, Executive Director of Homecare Hindustan Unilever Limited, and Jury Chair of MMA Smarties India said: “This year’s winners exhibited beyond the brand’s story and connected with the user. Their campaigns showcased creative concepts and innovative technology that lead to real business impact. With so many outstanding and innovative campaigns competing against each other, the jury panel inevitably had a tough time choosing the winners. Congratulations to all, the awards are truly well-deserved.”

     

    Added Rohit Dadwal, Managing Director of MMA in Asia Pacific: “As more brands realise the importance of mobile marketing, producing outstanding campaigns becomes a challenge. The Smarties Awards encourages marketers and agencies to push beyond their comfort zone. Year after year, the standards and creativity put forth continue to impress us. I also believe that the Forum serves as a great launch pad for new ideas, which we will see in the upcoming Awards next year.”