MxMIndia

Category: ADVERTISING

  • Taproot also wins two bronzes for both their Adidas films

    Taproot Dentsu wins sole integrated gold lotus at Adfest for Adidas

    By A Correspondent

     

    We had predicted that that the work done on the Adidas Odds campaign by Taproot Dentsu will be big winners in the awards circuit this year.

    And like we said, Taproot Dentsu bagged the sole integrated gold awarded for Adidas Odds campaign which also won two golds in the Promotion and Film Craft categories at Adfest 2017 held last week. It also bagged three bronzes two for films and another for Promo integrated again for Adidas

    Said Santosh Padhi, Chief Creative Officer and Co-founder, Taproot Dentsu: “This campaign is and will remain close to my heart for the simplicity and honest of the campaign and approach, I’m happy to win this biggest honour for India and us, this is only integrated gold Lotus which was awarded in the whole of Asian region and I’m glad Indian has won at this global/ Asian forum…India is still seen as a traditional advertising country and to win a big honour like this will certainly help us /Indians seen as a new age player in the global advertising market.”

  • The GroupM agency lost the Rs 250 Titan account to Madison in Feb, but this is a big win

    Maxus wins ITC from Madison

     

    By A Correspondent

     

    Early in February this year, GroupM agency Maxus lost the Rs 250-odd crore account to Madison. And now it has got back and grabbed the coveted Rs 550+ homegrown cigarettes-to-hotels-to-food products conglomerate ITC Limited from Madison.

     

    As has been known, the account has been bagged in a fiercely contested pitch with five contenders in fray: Madison, GroupM (Maxus), IPG Mediabrands (Lodestar UM), Dentsu Aegis Network (Carat) and Publicis Media.Madison had bagged the ITC account in 2010.

     

    In the last lap, it’s said that other than Madison, Maxus and IPG were in the fray. ITC officials are reported to have visited the Maxus and IPG offices for detailed discussions and an evaluation.

     

    Like it was done with Madison in 2010, Maxus will also set up ‘Team ITC’ a dedicated team to service the business.

     

    The Media AOR will move to Maxus with effect from April 1. According to information received, Madison was informed of the move last week.

     

    Said Kartik Sharma MD of Maxus, South Asia: “We are excited and humbled to be chosen by ITC to be their media partner. We have huge respect and admiration for ITC in the way they have built their business and brands. We are confident that through our consistent investments behind cutting edge tools and a diversified talent pool across data, digital and content we will help deliver competitive edge to ITC for their future growth”

     

    Added CVL Srinivas CEO GroupM, South Asia: “We are delighted to be chosen by ITC as their media agency partner. This win comes as a huge recognition that we are on the right path as far as future proofing our business is concerned in an otherwise highly commoditised media industry. The investments we have made in talent, technology and data are helping us keep our clients ahead of the curve. We look forward to partnering ITC on its next phase of growth”.

     

    Over the years, GroupM as a whole and Maxus specifically have upgraded themselves in technology-led solutions. Last year,  ‘Maxus Kaleidoscope’, a mood-based planning tool was launched. This is Maxus India’s second initiative on behavioural mapping, the first being Moribus, a behavioural sciences lab by a media agency.

     

    Maxus also launched ‘Mesh’, a marketing command centre and dialogue engine, in partnership with Singapore-headquartered social media marketing firm Vocanic. Last year, the agency partnered with Bengaluru-based IoTBLR for pervasive computing. Then there is innovation technology consulting unit ‘Maxus Metalworks’ which is now in the country.

     

    ITC Limited is headquartered in Kolkata, with five diversified business segments: Fast-Moving Consumer Goods (FMCG), Hotels, Paperboards and Packaging, Agri Business & Information Technology. The pitch was for the entire media mandate of the company across categories, for both urban and rural markets.

     

    While operations for ITC are generally done from Kolkata, Bengaluru and Mumbai, it is rumoured that it is likely that part of the ITC’s business operations may relocate to Mumbai in the near future.

     

  • They will be felicitated with the 'Champions of Excellence' award at Goafest on April 7

    Amitabh Kant, Chandrasekhar Radhakrishna, Harish Bhat, Nadia Chauhan & RS Sodhi to be felicitated at Goafest

    By A Correspondent

     

    The Advertising Club and the Advertising Agencies Association of India jointly announced the first ever Champions of Excellence who would be felicitated at the Goafest on April 7.  The awards “acknowledge and salute visionary advertisers who have taken the leap of faith and invested resources, ensuring that ‘Great ideas transform into Great advertising’”.

     

    The jury consisting of senior members of the Awards Governing Council of the Abbys at Goafest were unanimous in selecting Amitabh Kant, CEO, NITI Aayog,  Chandrasekhar Radhakrishna, Senior VP & Head of Communications and E- Commerce, South Asia Region – ‎Nestlé India Ltd, Harish Bhat, Chairman, Tata Global Beverages and Nadia Chauhan, JMD and Chief Marketing Officer, Parle Agro, RS Sodhi, Managing Director, GCMMF Ltd (Amul) as the first ever recipients of this new and prestigious industry award for their role in inspiring great advertising.

     

    Said Nakul Chopra, President AAAI: “For the first time we are honoring advertisers at the Goafest. This award is very special as it acknowledges the pivotal role played by these men and women we call “clients” but who have acquired a much larger status in the overall brand scenario. These are the select few individuals who have helped build and nurture brands, supporting their Agency partners every step of the way.

     

    Added Raj Nayak, President, The Advertising Club: “As an industry we need to salute these Brand Custodians who stake the reputation and money of their Brands on the creativity of their advertising agencies. They literally take that leap of faith every day. Having them at Goafest would be very inspirational for the audience.

     

    Said Ashish Bhasin, Chairman Goafest: “Wwe always celebrated advertising agencies, digital companies, production houses and media companies at the Goafest. Now with top advertisers being honored, the festival is more complete.

     

    And this is what Ramesh Narayan, Chairman, Awards Governing Council said: “This award really places the advertiser at the center of the communication effort, and rightfully so. The response for nominations from advertising agencies was quite good and I am confident this would go on to become one of the highlights of the Goafest in the years ahead. What is advertising without the advertiser?”

     

  • The award was presented at a power-packed event held in Mumbai

    Jagran’s RK Agarwal wins big at the FE CFO of the Year Awards 2017

    By A Correspondent

     

    RK Agarwal, Group Chief Financial Officer of Jagran Prakashan Ltd, has been awarded as the CFO of the Year in Large Enterprises – Services Category (Bronze) at The FE CFO of the Year Award 2017.

     

    Said Agarwal: “The Jagran group has always believed in creating exceptional value for all its stakeholders, whether it is in delivering amongst the highest shareholder returns in its decade long presence as one of the few listed media entities in the country or in advertiser value or in being possibly the most aggressive player in the M&A space in media, having done three large and significant acquisitions in the last few years. I am pleased to accept this award on behalf of the group and all those who have contributed to its success.”

     

  • The shortcomings from the research catapulted the gaps in gender equality and violence against women, men and others in general

    Love Matters joins hands with Ogilvy One to bash sexism in Bollywood songs

    By A Correspondent

     

    More than 63 per cent of urban Indians listen to music online notes a research conducted by JuxtSmartMandate, And the most preferred genre is Bollywood. The impact of which is so strong that people have started imbibing its influence on their consumer habits. Not just that, a large number of these songs has had a direct impact on the behavior of young listeners.

     

    The shortcomings from the research catapulted the gaps in gender equality and violence against women, men and others in general. These learning’s pushed Love Matters India to launch a campaign created by OgilvyOne, on addressing how popular media and Bollywood is unwittingly propagating sexism and gender inequality through songs.

     

    The campaign, #NotMusicToMyEars,was strategised after keeping in mind the recent events of censorship and acts of atrocities against women in India.While everyone loves dancing to a soul-stirring song, the lyrics often go unnoticed. And it doesn’t take much of an effort to discover just how many popular songs have lyrics that are down-right derogatory of women’s rights and even their bodies. Love Matters aims to break this pattern and ensure that pop culture is aligned to ethics of gender equality and respect.

     

    Said Vithika Yadav, Country Head of Love Matters India: “#NotMusicToMyEars is crucial for young people as we see more and more of them accessing the digital space. Entertainment and media has been a huge influencer in India, and we’ve realised that the gaps in gender equality and other taboo issues could be filled if we start sensitizing these spaces. It is very important to raise a voice on such songs as they do not fulfil any substantial goals, but lead to further stereotyping.”

     

    Added Burzin Mehta, Group Creative Director, OgilvyOne: “It’s sometimes so easy to get carried away with the music we all love to hear, the lyrics almost don’t matter. And before we know it, they’re part of our collective sub-conscious. #NotMusicToMyEars aims to focus the spotlight on lyrics, which if we paid attention to, would make any of us cringe. Hopefully, it’ll get the attention of the folks that matter. And result in songs we can dance as well as sing out aloud.”

     

  • The jury comprised heads of leading agencies and networks

    Jury chairs announced for Goafest Abbys

    By A Correspondent

     

    The Abby Awards 2017 has announced the jury chairs for the various creative and media award categories, the judging for which has just been completed.

     

  • Mountain Dew will be taking a route never taken in advertising-a biopic to take the story to people across India

    Mountain Dew salutes Risk Takers of India through latest initiative

     

     

    Mountain Dew is set to bring its philosophy of ‘NaamBanteHain Risk Se’ to life through an initiative that salutes the real Risk Takers of India. The new TVC salutes the real life heroes and Risk Takers of India for rising above the ordinary and seeks to inspire the youth of today to do the same.The initiative is based on a powerful insight from Mountain Dew consumers who said that they don’t want to end up ordinary and that greater risk means greater success.

     

    Speaking about the campaign, Vipul Prakash, Senior Vice President- Beverage Category, PepsiCo India says, “Mountain Dew has always been about celebrating real heroes by encouraging people to break out of the ordinary to make a name for themselves.Through ‘Risk Takers of India’, we want to drive a purposeful message around breaking out of your boundaries to rise above. It is our way to salutethe unsung Risk Takers of India, who have overcome challenges and brought accolades not only to themselves but the country as well. Their illustrious journeys set an example for everyone and Mountain Dew is proud to present this platform to encourage youth to take risks.”

     

    According to Senthil Kumar, Chief Creative Officer, J Walter Thompson India: “The creative idea was to push Mountain Dew’s core idea of taking risks even further. We decided to go real and authentic and get inspired by real life heroes. And came up with India’s first biopic in Indian advertising. It is our way of recognising and acknowledging these risk takers in real life who battled the elements and came out on top. It is our attempt to inspire the youth of India to go out there, take a risk and make a name for themselves. And what better way to do that than by showing the journey of man who did it for real all alone ,nonstop across the seven seas…and became the first and only Indian to do so.”

     

    Mountain Dew Risk Takers of India will showcase the stories of five real-life risk takers – Deepa Malik, ArchanaSardana,Arjun Vajpai, SatyendraVerma and Bhakti Sharma. Each of the five heroes recognised by Mountain Dew have overcome hardships and risked their lives to rise above the ordinary and make a name for themselves.

     

  • The Awards have been created to raise the bar of news and feature writing in India and to encourage fair play and high ethical standards in media

    RedInk Awards announces final call for entries. Last day tomorrow

     

     

    Mumbai Press Club has announced a final call to journalists and editors to enter their best and award-winning stories for journalism’s most sought-after awards – the RedInk Awards 2017.  The last date is tomorrow, March 31.

     

    Besides the regular 11 categories for which jury awards have been instituted, this year there will be a special award for ‘Mumbai’s Star Reporter’ for outstanding coverage of issues/events in the Mumbai Metropolitan Region. As before, the RedInk Awards will also honour the ‘Journalist of the Year’ and a senior journalist for ‘Lifetime Achievement’.

     

    Entries are elicited in 11 categories that include politics, business, crime, Science and Innovation, Environment, etc. Entries from print/web and television will be judged separately by juries that are set up for each of the categories.

     

    This year, a special drive is being made to elicit entries from regional media, and the response from Hindi publications has been especially encouraging, notes a communique. Since the last two years a new category – Journalist of the Year – has been introduced, and it has created a new spate of entries. Last year, NDTV India’s Ravish Kumar won the award and before that in 2015, it was Srinivasan Jain of NDTV.

     

    The Awards will be presented to winners in Mumbai on June 7.

     

    The presenting partner along with the Mumbai Press Club for the awards is Star India, while The Hindu Group is the ‘Print Media Partner’. Other associates include Glenmark Pharma, the Aditya Birla Group, Dr Reddy’s Laboratories and Eros International. MxMIndia is supporting the event in the promotions.

     

  • Rohan Builders of Pune, were among the first real estate companies in India to introduce a 'Price Protection Policy' back in 2008

    LinTeractive campaign for Rohan Builders sells vegetables to sell real estate

     

    LinTeractivehas unveiled a digitally-led initiative, Price-Protected Sabziwala (vegetable vendor) for Rohan Builders.

     

    To push the idea further, an online vegetable store, #PriceProtectedSabziwala (www.priceprotectedsabziwala.in) has been launched, where people can buy vegetables with a price protection guarantee. Physical vegetable stores on the same lines have been setup in retail malls of Pune. The buyers of veggies from these stores are notified via SMS, every time prices fall and they can claim a refund of the difference online. The website goes on to introduce Rohan’s Price Protection Policy invite buyer interest.

     

    Abhishek Bhatewara, Director Sales, Rohan Builders said: “In the current state of the real estate market in India, the home buyer is anxious that house prices may fall, delaying their buying for a later date. At Rohan Builders, we understand the buyers’ hesitation in committing their hard-earned savings to buy a house right now. LinTeractive has come up with a very simple and effective way to make people relate to this policy – an everyday fluctuation we all live with – the prices of sabzi. We’re trying to trigger in the minds of the consumer that, buying a home with Rohan is something they should consider without fear as their investment is protected from any downturn in the market.”

     

    Added Vikas Mehta, Group CMO& President – Marketing Services, MullenLoweLintas Group: “To put spotlight in a blind spot (price protection by a real estate company in this case) is always an interesting marketing challenge. These are hard times for the real estate business and I commend Rohan for thinking digital-first. Sumanta and the team at LinTeractive have done a great job of executing the idea seamlessly in an omni-channel manner. To see measurable impact on the clients’ business in such a short period since the campaign went live with an improved CPL, is truly heart-warming.”

     

    Said Sumanta Ganguly, Executive Vice President, LinTeractive: “Inherent to our approach has always been the effective understanding of consumer journey’s to use the effective touchpoints to enablespecific action. The omni-channel campaign has been created using touch-points including physical and digital experiences (on ground, web and mobile), conversations on social media, video content and OOH. In #PriceProtectedSabziwalawhile awareness was driven through outdoor and radio, use of videos to bring to life the fluctuating prices in vegetable markets helped the idea gain traction and SMS with money back demonstrated Rohan’s brand promise.”

     

  • Open Jury Sessions will be held between May 11 and 13 in Mumbai

    Kyoorius announces jury panel for creative advertising

     

     

    The fourth edition of Kyoorius Creative Awards has announced the jury panel for the creative advertising category. The category will be assessed by two jury panels, each of which will judge a number of sub-categories.

     

    The Advertising Jury 1 will judge the Press Advertising, Outdoor Advertising, Writing for Advertising, Art Direction for Advertising and Radio Advertising categories.

     

    Prasoon Joshi, Chairman of McCann World Group (Asia Pacific) will take on the role of foreman for the Advertising Jury 1 panel. The panel includes creative agency heads like Sonal Dabral (Chairman and Chief Creative Officer, DDB Mudra), Santosh Padhi (Chief Creative Officer and Co-Founder, Taproot Dentsu), Ashish Chakravarty (Chief Creative Officer, Contract India), KV Sridhar (Founder and Chief Creative Officer, Hyper Collective), Sajan Raj Kurup (Founder and Creative Chairman, Creativeland Asia) and Swati Bhattacharya (Chief Creative Officer, FCB Ulka).

    The Advertising Jury 2 will judge the categories Film Advertising, Film Advertising Craft, Craft for Advertising, Branded Content and Entertainment, Direct Marketing and Activation and Colors Awards for Social Impact.

    The role of jury foreman for this panel will be carried by Gerry Human, Global Executive Creative Director, Ogilvy& Mather.This panel will also comprise Amer Jaleel (Chairman and Chief Creative Officer, Mullen Lintas), Josy Paul (Chairman and Chief Creative Officer, BBDO), Gigi Lee (Chief Creative Officer, TBWA), Senthil Kumar (Chief Creative Officer, J. Walter Thompson South Asia), Raj Deepak Das (Chief Creative Officer, Leo Burnett India, South Asia) and Raj Kamble (Founder and Chief Creative Officer, Famous Innovations).

    Said Rajesh Kejriwal, Founder and CEO of Kyoorius: “Both Prasoon and Gerry have won multiple awards in their career and have worked on some of the world’s most famous brands. Both bring unique perspectives to the jury panel and their insights will ensure that the best ideas rise to the top.”

    The Open Jury Sessions will be held between May 11 and 13, 2017 at the Ecole Intuit Lab, Mumbai. The Kyoorius Creative Awards ceremony will be held on Friday, June 2 at the NSCI in Mumbai.

     

  • PubCom CEO Saurabh Varma unveils new top deck: Nakul Chopra turns Advisor. Srija Chatterjee & Sudeep Gohil to join Bobby Pawar. Launches Marcel in India

    Rejig time at Publicis Worldwide

     

    It was the day of the Effies. A few days before the announcement, we had received indications that it could happen. But then it was an announcement that was long overdue.

    At the Effies itself, the new boss ensured that he’s not seen just as head of one of the arms that he led thus far.

    We’re talking about Publicis Communications and Saurabh Varma. On December 16, it was announced that Varma, the Leo Burnett Group CEO South Asia, would be incharge of Publicis Communications for India.

    The announcement assumed significance as Varma would also be incharge of three other major agencies: Publicis Worldwide, L&K Saatchi & Saatchi and MSLGroup and their respective subsidiaries.

    While MSL wasn’t going to be much of a problem with Amit Misra being at the helm after the exit of joint head Chetan Mahajan and he would report to Varma, there could be a problem at the other two. The communique sent to us then said that Nakul Chopra, the head of Publicis Worldwide for some years and Praveen Kenneth, head of L&K Saatchi & Saatchi will not report to Varma, even as Varma was to be incharge of the agency. Hmmm.

    But later it became clear. While Chopra continued to be in his position, he was no longer head of business (or overseeing the P&L).

    In the case of Kenneth, his commitments with Publicisare reported to end soon. The picture will get clearer on that front in the next two quarters.

    For Varma, the job on hand was tough.

    Having done a clean-up at Leo Burnett, getting an all-new team (okay, okay, we are euphemising the exiting of the old guard), integrating Indigo and Orchard into the system in a bigger way, it was time to look at Publicis Worldwide.

    A press release sent to us confirms the intent. Though the mainstay of the story has been tucked in at the end: Nakul Chopra, CEO, Publicis South Asia, will now be the Senior Advisor at Publicis Communications India. Chopra has spent over 20 years helming Publicis in India. He is currently President of the Advertising Agencies Association of India (coincidentally when Varma took charge at Leo Burnett, CEO Arvind Sharma was also President of the AAAI).

    But along with the overhaul, there is also the announcement of the entry of Marcel from the group’s international shores to Mumbai. Marcel is a combo of a digital agency and creative boutique. Its clients include Uber, Instagram and Ray-Ban, but these aren’t coming to India with it for now.

    Said Charles Georges-Picot, Global CEO, Marcel: “We are thrilled to open a new office in Mumbai. Marcel is a precious brand that we only share with like-minded people. I know that together we will create amazing work. It is what drives us at Marcel.”Marcel has offices in Paris, Sydney, New York and Sao Paolo. In India, it will be headquartered in Mumbai.

    But while Marcel is good news on any day, here’s what make the March 30 announcement significant, other than the official announcement of Chopra’s advisory role: Currently, Publicis Worldwide has three agency brands – Publicis Ambience, Publicis Capital and Publicis Beehive. This will change with immediate effect.  Now, Publicis Ambience and Publicis Capital will become Publicis India. It will continue to build on the momentum of creating shareworthy ideas that impact share of wallet.

    And Publicis Worldwide will have a new leadership at the helm. Srija Chatterjee (Managing Director) and SudeepGohil, (Chief Strategy Officer and Managing Partner) will join forces with Bobby Pawar, (Chief Creative Officer and Managing Director). They will run all the Publicis Worldwide operations in India, including Marcel, and report to Saurabh Varma, CEO, Publicis Communications, India.

    We aren’t yet sure of who will have have the P&L responsibilities, because there’s got to be one clear leader for PublicisWW.

    Speaking about the new developments, Varma said: “I believe it is the right time for Marcel to come to India. ‘Lead the change’ can only happen through a disruptive model and a world-class International-Indian team. The leadership team has been carefully put together to deliver on our ambition for Publicis Worldwide, in India.”

    Chatterjee joins from MullenLowe Singapore, where she was the Global Business Director. On her new role, Chatterjee said: “When I met Saurabh and discussed the plans for Publicis, the potential and ambition for the agency left me both, excited and nervous. With its mantra of ‘Lead the Change’, and the focus on true integration across all our different platforms, I believe that Publicis is now at a crucial juncture, poised for exponential growth and recognition. I look forward to being part of this journey with Bobby, Sudeep and the team here.”

    Gohil moves from 72andSunny LA, where he consulted on the agency’s Asia-Pacific plans, and led the Adidas business globally. On his appointment, Gohil said, “The Publicis team really impressed me with their bold ambitions, tenacious attitude and passion for great work – they have great clients and an enviable team. The opportunity to work with Bobby, Srija and Saurabh was a big part of my belief and excitement for the plan ahead for Publicis. All of this combined with the bold mandate for the business both locally and in the region made it an offer I couldn’t refuse.”

    Echoing Varma’s sentiments on the evolution of Publicis Worldwide, Pawar added, “I am really excited for our people and our clients. We’ve been doing some cool work. With the addition of the world-class talent and global experience of Sudeep and Srija, I’m sure we will take it up a few notches. It’s game on.”

    Meanwhile, Publicis Beehive will stay focussed on offering holistic marketing solutions to Indian entrepreneurial clients. SanjitShastri continues as the CEO of Publicis Beehive and will report directly to Saurabh Varma. Paritosh Srivastava, the COO at Publicis Ambience, is now COO at Marcel.

    Next stop: L&K Saatchi & Saatchi.

     

  • Receives certification on design standards for Duplex bucket & Microwow

    Hamilton bags ‘India Design Mark’ certificate

    By A Correspondent

     

    Utility brand Hamilton has bagged the India Design Mark for two of its products – the Duplex Bucket and the Microwow microwaveable casserole.

     

    A bucket is a product of very low involvement wherein all products in this category look very similar except a few changes in the colour, prints or handles. So while designing the duplex bucket,Hamilton’s design team innovatively made it half see through and half opaque that helps keep a check on the water level from a distance.

     

    Then there’s the Microwow casserole which can be directly placed in microwave for heating because of its steel insulated body. The products underwent a systemised process of evaluation for earning the India Design Mark logo.