MxMIndia

Category: ADVERTISING

  • The compact design and precise content makes it a ready reckoner for the Media, Marketing and Advertising community

    R K Swamy Media unveils Media Market Pocketbook 2017

    By A Correspondent

     

    The R K Swamy Media Group has unveiled the Media Market Pocketbook 2017, which is a handy compilation of updated, comprehensive and relevant information on India’s media landscape. The compact design and precise content makes it a ready reckoner for the Media, Marketing and Advertising community.

     

    Sandeep Sharma

    Said Sandeep Sharma, President, R K Swamy Media Group: “For over a decade now, our in house domain experts have been analysing relevant data and extrapolating it to enable quick decisions by brand leads. This edition captures the latest data as well as elaborates on BARC, NCCS and has details on digital and rural data in addition to conventional media.”

     

  • The SC agrees that ASCI serves as an effective pre-emptive step to statutory provisions in the sphere of media regulation for TV and Radio programmes in India

    Supreme Court recognises role of ASCI

    By A Correspondent

     

    Acknowledging the efforts towards self-regulation in advertising, the Supreme Court of India in its recent judgment titled “Common Cause (A Regd Society) v Union of India and Ors”, affirmed and recognised the self-regulatory mechanism put in place for advertising content by The Advertising Standards Council of India (ASCI). The SC agrees that ASCI serves as an effective pre-emptive step to statutory provisions in the sphere of media regulation for TV and Radio programmes in India.

     

    In its judgment, after carefully analysing the provisions of the Cable TV Act and Rules, as well as the submissions presented by the Central Government regarding the necessity of self-regulation in media, the SC concluded that the current regulatory mechanism involving both statutory and self-regulatory system serves as a sufficient media content regulator and needs no interference. The grievance redressal platform provided by self-regulatory bodies like ASCI, therefore, function as the first step for aggrieved consumers against content in the media which might not be in line with the existing laws.

     

    Srinivasan K. Swamy

    Commenting on the Supreme Courts’ directive, SK Swamy, ASCI Chairman said:“It’s a moment of pride and honour for ASCI to have received the highest form of recognition from the Supreme Court of India. This is extremely encouraging as this order endorses ASCI’s processes for  self-regulating advertising content and therefore, motivates us further to strengthen our efforts towards protecting the legitimate interests of consumers from misleading, indecent, harmful and unfair advertisements.”

     

  • The interface gets smoother facilitating easy and quick ordering

    McDonald’s introduces new features in the McDelivery app

    By A Correspondent

     

    To provide convenience to consumers when they order food, McDonald’s India(West & South) has come out with a new update for its McDelivery app.

     

    Speaking about the app, Ranjit Paliath, Vice-President, Business Operations, Hardcastle Restaurants, McDonald’s India (West & South) said, “We launched our McDelivery Services App(MDS app) in 2014 with the objective of providing consumers their loved food at their fingertips. In fact, our web and mobile platforms contribute over 55% sales of the total McDelivery business for McDonald’s(West &South). With the revamped MDS app, we are confident of  connecting more than ever with consumers and offering them  easy, personalized and truly useful features”.

     

    For the first time ever, instead of launching unique features as an ad, McDonald’s and Leo Burnett India, have explored a web film that will be released online. Conceptualised by Leo Burnett India, the film focuses on relationships, and people coming together over food. This web film for McDelivery showcases the funny day-to-day interactions between two retired neighbours dubbed as frenemies as they never see eye-to-eye. And yet, when one of them faces disappointment, the other comes to the rescue with the help of the McDelivery App. The film will be showcased across all digital and social media channels.

     

    Speaking on the new app and the film, KedarTeny, Director – Marketing & Digital, McDonald’s India – West & South said, “The new web film shot for McDelivery show cases an unexpected yet endearing tale of two retired frenemies who later come together over food. It clearly depicts a simple message of offering customer conveninece and allowing consumers to enjoy their favorite meal from McDonald’s anywhere and anytime of the day.”

     

    Elaborating on the idea, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said: “The joy about working with McDonald’s is that in every brief, we have a strong opportunity to build India’s most loved food brand. When we heard about McDelivery’s new features, we were sure how we wanted to pitch it to our users. Not as a set of features, but as endearing, everyday moments that make up our lives. In this execution, we’ve achieved that beautiful balance between a story that people want to watch and share, and a product idea that improves our lives.”

     

  • The course gives insights into the nuances of Media and Entertainment Business with focus on specific in-demand areas

    Talentedge collaborates with MICA to offer PG Certificate programme in M&E Management

    By A Correspondent

     

    Talentedge has reinforced its association with MICA to offer a PG Certificate Programme in Media and Entertainment Management. The programme is specifically designed to offerinsights into the nuances of the Business of Media and the modern and emerging trends in the media and entertainment industry.

     

    The PG Certificate Programme in Media & Entertainment Management course will cater to media and entertainment industry professionals and enthusiasts such as marketing andadvertising professionals, media planning and PR executives, entertainmentandevents professionals.

     

    The course is designed by adopting academia-industry collaborative pedagogy and will be delivered by eminent faculty of MICAalong with leading industry professionals. The Director for this Programme will be Dr Santosh K. Patra, Asst. Professor & Area Leader, Media and Entertainment Management, MICA, who has expertise in the areas such as digital sociology, media sociology, the political economy of media, sociology of religion etc. and has been published widely both in national and international journals.

     

    The four-month course will commence on April 27, 2017.

     

    Speaking on the programme, Aditya Malik, CEO & MD, Talentedge said: “The Media and Entertainment industry is going through an unprecedented transformation and contributes substantially to the economy. We are very excited to announce the PG Certificate Programme in Media & Entertainment Management with our reputed, long-standing partner MICA. The course is designed to support media marketing professionals who come with the promise of being growth drivers to lead this thriving industry to newer heights.”

     

    Dr Santosh K. Patra- Asst. Professor & Area Leader, Media and Entertainment Management, MICA, added, “The course is meant to give the students a holistic view of the entire media industry with the best practical experiences. In an effort to cater to the fast growing industry, MICA and Talentedge have collaborated to offer media and entertainment aspirants the opportunity to be well-equipped and deliver best in class pedagogy that is requisite to be part of the sector”.

     

    The lectures will be delivered by an eminent faculty of MICA using Talentedge’s Direct-to-Device technology, through live and interactive online lectures that will be beamed via the Internet to student desktops/laptops. All participants will also be granted round-the-clock access to Talentedge’s Cloud Campus comprising learning aids, study materials, reference materials, assessments, case studies and assignments etc. as per the requirement of the programme. Students will also have the benefit of raising questions and doubts, either during the live class or offline through the Cloud Campus. The PG Certificate programme contains a mix of practical assignments, case studies, simulation and gamification to impart practical knowledge, pertinent to varied scenarios. Students who successfully clear the same along with the requisites will be awarded a PG Certificate from MICA.

     

  • The film stresses on the dangers of oral cancer

    Short cancer film by Gleneagles Global Hospitals makes a strong impact

    By A Correspondent

     

    On the occasion of World Cancer Day 2017, Gleneagles Global Hospitals, a Parkway Pantai Enterprise unveiled a heart-touching short film titled ‘Miscalculation’. The film stresses on the dangers of oral cancer.

     

    The video film highlights the ill effects of tobacco which not only affects the person but also ruins the dreams of his/her loved ones. The film was shot in Mumbai and showcases how a brilliant child has to give up studies leaving his dreams behind, to sell tea and manage the cost of his ailing father’s treatment for oral cancer. The touching part is an insightful dialogue wherein the boy mentions that, though his father adores him a lot, his love for tobacco dominates everything else in his life. Through this short film Gleneagles Global Hospitals wishes to create an emotional connect with the viewers to spread the message of healthy living.

     

    Commenting on the short film, Ramesh Krishnan, CEO India Operations Division, Parkway Pantai said, “Through this campaign we aim to reach out to a wider audience emphasizing on the need to quit smoking and chewing tobacco in any form. According to a recent report by Indian Council of Medical Research, head and neck cancer account for more than 5.5 lakh of the total cancer cases reported in India every year. With India being in the 6th place on a worldwide level, we are witnessing a steep rise in oral cancer due to lack of awareness and negligence amongst people on the consequences of smoking and chewing tobacco. We continue to focus our efforts in prevention of occurrence and treating patients while also counseling and providing support to their caregivers to fight against such life threatening diseases.”

     

  • The awards will be presented across 20 different categories, which include the coveted title of the Green Crusader of the Year as well as Campaign of the Year

    7th edition of IAA Olive Crown Awards announced

    By A Correspondent

     

    International Advertising Association (IAA) India Chapter brings back its annual property, the Olive Crown Awards in its 7th edition. IAA recently announced the call for entries, inviting applications across 20 categories from the marketing and advertising fraternity for the IAA Olive Crown Awards in 2017. The Awards, recognize creative excellence in communicating sustainability or green advertising, and have been embraced by the entire industry. Entries will be accepted till 15th February 2017.

     

    The awards will be presented across 20 different categories, which include the coveted title of the Green Crusader of the Year as well as Campaign of the Year, Green Advertiser of the Year, Green Agency of the Year and Young Green Writer of the Year among others. There is also one special Corporate Social Crusader Award for companies who believe that doing good, is good for business. An eminent jury has been invited to judge these awards.

     

    Neeraj Roy, President, IAA India Chapter said, “The Olive Crown Awards are an initiative to recognize the best creative solutions in communicating the need for a sustainable environment. We are excited to be back and in our 7th edition we hope to replicate the success we have achieved over the years, while looking forward to receiving some thought provoking entries this year as well.”

     

    Monica Tata, Chairperson, IAA Olive Crown Awards Committee said “These awards are for those who believe in being not just custodians of their respective brands, but also custodians of Brand Earth. The Olive Crowns are run as a cause and there is no entry fee.”

     

    Over the years the IAA Olive Crown Awards have grown in stature and are a unique way of celebrating excellence in creativity that encourages sustainability, and builds consciousness towards the environment.

     

  • Conceived in partnership with creative agency Happy mcgarrybowen, the campaign is a reflection of India in 2017: cosmopolitan, yet rooted to its cultural sensibilities

    Happy mcgarrybowen, Ola invite people to #SpeakIndian

    By A Correspondent

     

    Ola, India’s most popular app for transportation, hoisted the Republic Day flag with special fanfare. The company unfurled a campaign it calls ‘Speak Indian’. Described as an initiative to promote local languages, it was launched with a web film on the country’s 68th Republic Day.

     

    Conceived in partnership with creative agency Happy mcgarrybowen, the campaign is a reflection of India in 2017: cosmopolitan, yet rooted to its cultural sensibilities.

     

    “Through its cutting edge technology, Ola is proud to have created a platform that allows hundreds and thousands of people from different backgrounds and cultures meet each other every day. Through various innovations and customizations in its products, Ola has been able to create an environment where customers and drivers are embracing the local cultures and in the process creating new memories and experiences. Our #SpeakIndian campaign demonstrates this, reminding every one on how Ola is acting as an unifier of people from different cultures.” said Raghuvesh Sarup, Chief Marketing Officer at Ola.

     

    The film features a nuanced set of moments from across the country’s urban and suburban landscape. Tamilians speaking Hindi, Punjabis trying their hand at Kannada, Malayalis making conversation in Bengali…which is a heartwarming and humorous take on contemporary India.

     

    The initiative rides the extra mile with educational content on Social Media, delivering essential phrases and sentences in different languages. “Nothing makes India more beautiful than the cultural mix that we are as a nation. Ola would be amongst the few brands that gets to experience this day-in day-out across the country. Speak Indian is just an effort to celebrate the uniqueness of every local language and culture,” said Kartik Iyer, CEO of Happy mcgarrybowen.

     

    The film, propagated through social media channels, saw a positive response and was one of the most shared videos, with users chiming in on its relatability and praising the brand’s effort in the direction.

     

     

     

  • He will focus on establishing Mindshare as the champion in digital targeting with data and measurement

    Zaheer Travadi appointed Partner, Mindshare Fast, SE Asia

    By A Correspondent

     

    Zaheer Travadi

    Mindshare has appointed Zaheer Travadi as Partner for Mindshare Fast, South East Asia. In this role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to ‘Fast’ digital growth models, that are unique to the region.

     

    Commenting on the appointment, Himanshu Shekhar, CEO of Mindshare South East Asia said:

    “It is great to have Zaheer back in Mindshare family. He is an outstanding professional and is uniquely qualified in the field of data, content and technology. He will champion our unique approach to Adaptive Marketing in South East Asia. With his extraordinary energy and imagination, I am certain Zaheer will continue to create inspirational work for our clients.”

     

    Travedi started his career with Mindshare Fulcrum in Mumbai in 2003, when he worked on digital and mobile promotions for Unilever brands. He then spent nearly a decade at IBM and did a short stint at Microsoft before that.

     

    In 2014, Travadi joined Hindustan Unilever as Manager Digital Media & Marketing Services. He successfully drove the Cannes Lion-winning mobile marketing campaign (KaanKhajuraTesan) and set up Unilever’s first digital media command centre as also establishing Hindustan Unilever as a content marketing leader in the market, notes a communique.

     

    In his last venture with Crayon Data at Singapore, he worked closely with Mindshare Fast Singapore hub to develop a Programmatic Audience Targeting product.

     

  • Brand continues to echo it’s connect among the youth fraternity with 'Sunotohapnedilki'

    Varun Dhawan appointed brand ambassador for LUX Cozi

     

     

    Lux Industries Limited, known for its innovative and customer-demand driven product offerings, has signed Bollywood star VarunDhawan as its new brand ambassador for LuxCozi. By signing VarunDhawan LUX Cozi is taking a leap in the process of repositioning itself within the young audience.

     

    Speaking about the development, SaketTodi, Senior Vice President, Operations and Strategy, Lux Industries Ltd said: “With fresh zeal and perspective Lux Industries has a structured plan of reaching out to the youth fraternity focusing on ideas in sync with the brand attributes. LuxCozi is one of the most popular and the largest market share holder in the economy to the mid-segment of men’s innerwear. As part of the core business strategy the brand is open to constant innovation and thus associates itself with renowned faces to represent the brand after every couple of year’s time.”

     

    Added UditTodi, Senior Vice President, Lux Industries: “On behalf of Lux Industries family we welcome VarunDhawan as our new brand ambassador for LuxCozi. A significant section of young audience connects with him and we believe will work in favour with our strategy to reach out to the youth of this country.”

     

    The creative for the series has been executed by Ogilvy.

     

  • The new range of uniforms has been introduced to enhance the glamour and style quotient while keeping the youthfulness and the elegance intact

    SpiceJet gets a uniform makeover

     

     

    SpiceJetis going in for an image makeover with its strong workforce switching to a new uniform.The uniforms retain the carrier’s signature red colour largely while incorporating some unique and flamboyant designs to infuse boldness and style.

     

    The new range includes a unique design for each department specifically stylised to suit the different seasons and time periods like summers, winters etc.

     

    Said Debojo Maharshi, CMO, SpiceJet: “It is all about the experience and everything that meets the eye while being on-board or on-ground influences the brand image. The new range of uniforms have been meticulously designed to amplify the brand values of SpiceJet while giving a more contemporary look in line with the global standards.Besides the aesthetic appeal, attention has been invested in ensuring high quality standards to ensure comfort for the users.”

     

  • Headquartered in Delhi, Crosshairs Communication specialises in public relations, communications, brand strategy, event management, social media and more

    Ferrari India appoints Crosshairs Communication for PR

     

     

    PR and social media firm Crosshairs Communication has bagged the PR assignment for Ferrari India. The Italian luxury sports car maker sealed the deal with Crosshairs Communication after evaluating several pitches from other reputed agencies.

     

    On bagging this account, StutiJalanSureka, Founder, Crosshairs Communication said: “Our PR expertise spans across diverse industries and are proud to serve a broad range of esteemed companies and brands in each of these sectors. The team is very excited to take charge of this iconic brand and help Ferrari tap the maximum potential in the marketplace. We hope to be a part of the brand’s exponential growth story.”

     

  • The extension is the last and final call for all participants to showcase their ground breaking work at ABBY 2017

    Creative ABBY extended to 15th February

    By A Correspondent

     

    The Goafest ABBY’ 2017, the highly coveted advertising awards that is the gold standard in advertising has now extended the last date for its entries.The entry deadline for the Creative Abby awards is now 15th February, 2017. The extension is the last and final call for all participants to showcase their ground breaking work at ABBY 2017.

     

    The awards will see campaigns brought alive in the period from 1st  January, 2016 to 31st January, 2017 adjudged by a renowned jury panel. The entry forms for the prestigious awards can be downloaded on the Ad Club website.