MxMIndia

Category: ADVERTISING

  • The account will be handled by the agency's Bengaluru office

    Dentsu Webchutney bags digital mandate for Swiggy

    By A Correspondent

     

    Dentsu Aegis Network’s digital agency, Dentsu Webchutney, has won the social and digital marketing mandate for food ordering and delivery start-up – Swiggy, following a multi-agency pitch. The account will be handled by the agency’s Bengaluru office.

     

    Said Srivats TS, Vice President – Marketing, Swiggy: “By bridging the gap between restaurants and consumers, it’s our mission to completely change the way India orders and eats food. We’ve always put consumers first, bringing benefits such as fast deliveries, innovative product features like live tracking of your order and ordering without a minimum price cap. Now, with Dentsu Webchutney on board, we aim to move the graph forward on the brand side by communicating our proposition strongly to our consumers.”

     

    Commenting on the news, Gautam Reghunath, Senior Vice President and Branch Head, DenstuWebchutney – Bangalore, says, “Here’s a great home-grown product competing in an exciting category and a team with an ambitious vision for it. Swiggy is ubiquitous in our everyday life, almost a habit to us. We’re thrilled at the opportunity to create some truly memorable work for them and help establish Swiggy as a passion brand across India. Both sets of teams have discovered great synergies over the last few weeks and now we go forward together – full steam. 2017 looks exciting already.”

     

  • Agencies to nominate "Best Clients" for the first time in Indian advertising awards history

    AAAI & The Advertising Club announce “Champions of Excellence Awards” to be held at Goafest 2017

    By A Correspondent

     

    The Advertising Agencies Association of India (AAAI) and The Advertising Club have announced the Champions of Excellence awards to recognize and honour six champions of excellence at Goafest 2017.

     

    Speaking about instituting the new awards, Raj Nayak President, The Advertising Club said: “We believe that this initiative will plug a very important white space in the process of celebrating excellence in advertising. The advertiser’s product or service is the raison d’etre for advertising and their role in inspiring good advertising is imperative and must be celebrated.”

     

    Added Nakul Chopra, President AAAI: “These awards celebrate clients who motivate and encourage their agencies to push the creative envelope and create winning campaigns. They also acknowledge clients who invest in meaningful relationships with their agencies.”

     

    Said Ashish Bhasin, Chairman, GoaFest: “The presentation of this award at Goafest makes our festival more complete and comprehensive. Now we have all the people playing an instrumental role in bringing alive the magic we call advertising, assembled and recognized in one place.”

     

    Nominations for the awards are invited from agencies for Champions of Excellence, and will be judged by senior members of the Awards Governing Council of the Abby awards. The entry should mention the name of a senior member of the advertiser team who could be considered for this high honor. It should include a note of not more than 500 words explaining why the individual was deserving of this award. The entry should be signed by the NCD or CEO of the Agency and sent to the AAAI (aaai@vsnl.com) before January 31, 2017. Multiple entries are permitted. There is no entry fee.

     

  • Highlights from a Mobile Marketing Association- Kantar IMRB report on Smartphones and Feature Phones Usage and Behaviour 2016-17 in India

    Indians spend more time on cellphones than TV

     

    The Mobile Marketing Association (MMA) in association with Kantar IMRB has released a report on Smartphones and Feature Phones Usage and Behaviour 2016-17 in India. The report studies the evolving nature of the Indian mobile consumers, and provides insights and behaviors individually on smartphones and feature phones.

     

    KEY FINDINGS ON SMARTPHONES

    I. Time spent on mobile surpasses any other media

    An average consumer spends 3 hours per day on their smartphones (an increase of 55% from 2015), which surpasses time spent on TV or any other media. Social media and messaging apps were the clear leaders accounting for almost 50% of all time spent on smartphones.

    II. Women more engaged than Men

    The study shows that Women spend 2x more time on their smartphones compared to Men – on YouTube and games. They also spent 80% more time on Facebook than their male counterparts.

    III. Online shopping gains in leaps and bounds

     

    Another finding revealed the rise of online shopping category, which now has 15% higher reach than the entertainment – making it the second most popular category in terms of reach.

     

    KEY FINDINGS ON FEATURE PHONES

    I. Prime users are from upper SECs

    The study shows a whopping 75% of feature phone users were from the upper SECs, while only 25% of respondents were from SEC C, D and E (NCCS).

    II. Feature phone users don’t intend to switch

    A big revelation has been that almost 85% feature phone users do not intend to switch to smartphones on their next purchase indicating that the functional benefits of feature phones combined with their durability, battery life and ease of repair were highly coveted by these users.

    III. Feature phones users spend more on mobile plans

     

    Feature phone users spend more money on their mobile plans. The ARPUs was almost 20% higher compared to the national average.

     

    Said D Shivakumar, Chairman and CEO, PepsiCo India Holdings and Chairman of the Mobile Marketing Association: “With over 85% mobile penetration, we are today one of the largest mobile markets globally and insights on mobile usage in India are of critical importance to the modern day marketer. We are in an age now where we need to seriously think about marketing measurement and attribution, giving marketers better measurements, tools and confidence in connecting marketing to business outcomes.  A thorough understanding of the differential usage and consumer segments that are using smartphones and feature phones will only help marketers use their monies more efficiently. While most designing and applications are being targeted at smartphones, this report is a wake-up call. Today, the mobile is undeniably the closest we can get to our consumers, and it is this that will help marketers seek to understand – and leverage – a consumer’s path to purchase”.

     

    Added  Preeti Desai, Country Manager, Mobile Marketing Association India: “Mobile is clearly the third largest mass medium in terms of Ad spends in India today, with estimated spends in 2016 amounting to ₹.4,200 Cr. Hence it becomes very important for the industry to have credible research and measurement guidelines and reports, to help fully understand and leverage mobile’s ability to drive the future growth of business. With this in mind, MMA India has collaborated with Kantar IMRB to deep-dive into the dynamics implications and impact of smart phones and feature phones India focusing on each category separately and giving each their due focus. The insights of this study will be published in a series of industry reports that will go a long way in helping marketers use the medium effectively and efficiently. It is a great data set for marketers to reassess and optimize their spending with the most impactful allocations in their marketing mix, while leveraging mobile with double digit spend.”

     

    Hemant Mehta, Senior Vice President, media and retail, Kantar IMRB, said, “Mobile has had an outsized influence on the way consumers interact with each other, make decisions, transact and shop. This has significantly impacted the way companies and brands connect with their consumers and do business. But we’ve only seen the tip of the iceberg. With the advent of 4G, reduced data costs and free voice and SMS, we expect to see even more rapid changes in the mobile landscape. It is, therefore, important to keep a continuous pulse on the way consumers interact with and use their mobile phones. Along with MMA, we at Kantar IMRB have embarked on a journey to help marketers understand the impact of these changes and to identify emerging trends. The Smartphone and Feature phone reports are a step in this direction – providing an unbiased and insightful view on the evolution of mobile usage in India.”

     

    The report enables all members of the ecosystem to stay updated with consumer mobile trends and media consumption habits. Also at the same time, it elaborates the role of mobile as an influencer in the consumer path-to-purchase.

     

  • The account will be handled from the Bengaluru office of the agency

    Havas Media wins integrated media mandate for Foyr

    By A Correspondent

     

    Havas Media Group, India has bagged the integrated media mandate for Foyr, an online and automated interior designer. The account will be handled out of the agency’s Bengaluru office.

     

    Shailesh Goswami

    Speaking on the association, Shailesh Goswami, Founder and CEO, Foyr.com said “We are disrupting the interior design industry. We love design & technology, especially when they work in tandem. We have seen a similar synergy in Havas making them the perfect partner for us. We are excited about this partnership and look forward to working with Havas.”

     

    Said Anita Nayyar, CEO, Havas Media Group, India and South Asia: “In an age of digitisation, personalisation and customisation, there is an increasing demand and huge scope for furniture and home décor marketplace. Foyr has tapped this need by providing its consumers real-time experience& getting the actual feel of placement, space utilisation and theme in their ‘real’ living environment, thereby replacing traditional home design services. We are honoured to take on the mandate of yet another innovative and entrepreneurial brand.”

     

    “Foyr is a future-first brand which thrives on agility and innovation which is also the philosophy at Havas Media Group. At play will be Havas Media Group’s integrated media skills centered on digital and the ‘Meaningful Brands’ framework which together will map the brand chart for Foyr,” added Mohit Joshi, Managing Director, Havas Media Group.

     

  • The campaign will focus on increasing awareness about cancer, de-addiction and lethal effects of tobacco

    Lady Hardinge Medical College & Design Theka Launches ‘Cancel Cancer’ campaign

    By A Correspondent

     

    The Ministry of State for Health and Family Welfare has spearheaded a cancer awareness initiative, ’Cancel Cancer’ at Lady Hardinge Medical College in New Delhi. The 360-degree event work has been conceptulised by Design Theka, BVM Design and Media House Pvt. Ltd. The initiative aims to focus on increasing awareness on various lethal effects of tobacco, causes of cancer and the measures taken to control it and with help of rich media will amplify engagement on digital platform to take the cause to the next level.

     

    According to a report released in the year 2013 by the Government of India, in India, the age of one in every five person addicted to tobacco is less than 21 years. The report also mentions that out of 2 crore homeless children in India, 40-70% children come in contact with some or the other form of intoxication. There are many kids falling for some or the other kind of intoxication before the age of 5.

     

    On the occasion, Minister of State for Health and Family Welfare Faggan Singh Kulaste said: “The campaign aims at educating people against the hazards of tobacco that is the root cause of cancer. The government supports this cause. We should actively participate in this noble campaign and contribute in any way possible to bring about the necessary change.”

     

  • A Twitter campaign was followed by a video by AIB in association with Ola on how best to welcome 2017

    Ola launches #PeekeMatChala campaign against drunken driving

    By A Correspondent

     

    In an attempt to discourage drunken driving, Ola, the mobile app-driven transportation platform, launched a ‘#PeekeMatChala’ campaign.

     

    The campaign was flagged off on Christmas Day with a series of “drunk” tweets on Ola’s twitter handle. The aim was to drive home that if drunk tweeting could be so dangerous, then imagine what drunk driving could do.

     

    This was followed by a video by AIB in association with Ola on how best to welcome 2017. The video features a group of friends at a New Years Eve party when one of them announces he’s leaving. Once they realise he plans to drive, they try to stop him, convincing him to book an Ola if he wants to live to see 2017. In reply, he says 2016 was the worst time, what’s to say 2017 will be any better? The rest of the video features a song recounting everything that happened in 2016 and why 2017 will be much better. The friend is convinced and books an Ola home.

     

    Speaking on the initiative, Raghuvesh Sarup, Head of Categories and CMO at Ola said: “This holiday season, we at Ola encourage party-goers to take an Ola instead of driving. Ola’s #Peekematchala campaign has been specially created to encourage people of India to enjoy this holiday season responsibly. We are delighted to be associated with AIB in using a novel way to deliver this message.”

     

    Ola will also have leading Indian celebrities and customers, tweeting their drunken confessions in support of the campaign and looks to reach out to larger numbers and create greater impact through them.

     

  • The 232-page paperback has been published by HarperCollins India and comes with an MRP of Rs 299

    Third edition of Amul’s India released

    By A Correspondent

     

    With celebrity contributing writers including the likes of Amitabh Bachchan, Shashi Tharoor, Jug Suraiya, Indrajit Hazra, Jai Arjun Singh, Santosh Desai, Naresh Fernandes, Agnello Dias, Arnab Goswami and Karan Johar and of course the topical Amul adverts, Amul’s India 3.0 tracks the Amul ads that reflect on the highs and lows that Indians experience through the eyes Amul moppet. Covering topical grounds and popular incidents from the contemporary context, Amul’s India 3.0 is a revised and updated edition which speaks for the curious instance of when a butter brand becomes the barometer of a nation.

     

    During the engaging panel discussion preceding the launch, there were many insights and observations shared about the iconic Amul Girl and her relevance in contemporary times, her larger role in the society, and her continuing resonance among other aspects. Amul India Managing Director RS Sodhi said that while they don’t have big advertising budgets, the creativity of the campaign has carried it through for so long, and when he is travelling and interacting with people, he often realises that it’s not the butter that people recognise the brand for, immediately, but the Amul girl campaign. Brand specialist and author Santosh Desai added on that as a mascot, the Amul girl, belongs to all who have grown up with her around, and is the spokesperson of the times. Adman, Rahul daCunha wondered about whether the Amul Girl needs to change, journalist Indrajit Hazra reflected that she needn’t as everything around her is changing while, in film writer Jai Arjun Singh’s words,  the Amul girl is like the anchoring figure that provides the much needed familiarity, to make sense through the information overload of our times.

     

    The 232-page paperback has been published by HarperCollins India   and comes with an MRP of Rs 299.

     

  • The actor will make his entry in this new role at the launch of Tata Motors' latest offering in Commercial Vehicles slated in January 2017

    Tata Motors signs on Akshay Kumar as brand ambassador for its commercial vehicles biz

    By A Correspondent

     

    Tata Motors has announced the appointment of actor Akshay Kumar as the brand ambassador for its Commercial Vehicle Business Unit. The actor will make his entry in this new role at the launch of Tata Motors’ latest offering in Commercial Vehicles slated in January 20.

     

    Said Ravindra Pisharody, Executive Director, Commercial Vehicle Business Unit, Tata Motors: “We are delighted to announce versatile and reliable Bollywood actor Akshay Kumar as the new face of Tata Motors’ Commercial Vehicles Business Unit. Akshay embodies dynamism, popularity, machismo, performance and style. We are confident that Akshay’s popularity will further help complement and articulate the future direction of the Tata Motors commercial vehicles brand.”

     

    Speaking on his association, Akshay Kumar said, “The Tata brand is one that most of us have grown up with and now to be associated with them is indeed an honour. No one understands Indian trucking better than Tata’s and there couldn’t have been a better and more apt brand to promote. It was fun being in the driver’s seat of one of those monster machines, during a product shoot”

     

    Tata Motors’ association with Akshay Kumar for commercial vehicles will be supported by a high-decibel, multi-media campaign, beginning in the first week of January 2017. Besides products and solutions, Akshay will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by Tata Motors.

     

  • The campaign depicts the inspiring life-changing questions by the celebrated personalities from Presidency University’s various batches ever since 1817

    Presidency campaign takes you back in history

    By A Correspondent

     

    Presidency University has unveiled a new campaign conceptualised by Rediffusion Y&R depicting the life-changing questions by celebrated personalities from Presidency University’ various batches ever since 1817.

     

    The university had empanelled Rediffusion Y&R for handling its creative mandate for the celebration of its 200 years. This bicentennial celebration of the prestigious university is a national as well as an international event, with seminars in India, Britain and in the US.

     

    Said Rahul Jauhari, Chief Creative Officer – Rediffusion Y&R:

    “It has been a privilege for the team to work on such a prestigious occasion for one of the iconic educational institutions of India. In the process, we discovered that the contribution of Presidency College to the nation has been so much greater than what is known to most of us. I hope the work helps bring a bit of that to the forefront.”

     

    Added Suparna Mucadum, Vice President – Rediffusion Y&R Kolkata: “Education is not only about teaching answers, it is also about inspiring questions. Questions have the power to change the world and that’s what Presidency has been doing best in the last 200 years.”

     

  • A new category 'Excellence in Social Impact' to celebrate positive impact on the society was announced

    PoleStar Awards for journos presented

    By A Correspondent

     

    The PoleStar Foundation, an independent trust established in 1998 to recognise excellence in IT and business journalism in India, conducted the 18th Annual PoleStar Awards on Tuesday in Chennai. The winners this year are:

    1. Best Feature in IT Journalism – Rajat Ubhaykar, Senior Correspondent, Outlook Business, for his article, ‘The Emerging World Of 3D Printing’, which appeared in Outlook Business.

    2. Best Feature in Business Journalism – Sarika Malhotra, Associate Editor, Business Today for her article, ‘Invisible Hands’, which appeared in Business Today.

    3.  Jury Special Mention – Sonal Khetarpal, Principal Correspondent, Business Today for her article, ‘Insensitive Inc.’, which appeared in Business World.

     

    Speaking at the event, Arun Jain, Founder, PoleStar Foundation and Chairman, Intellect Design Arena Limited said: “We find ourselves threatened with formidable changes: unstoppable technological advances which are often innovative and sometimes disruptive. It is clear that we are part of a world that is changing faster and faster. The media structure is also changing with the urge to go digital and tell stories that are true and create a positive influence on the society, media is one such powerful catalyst that can disseminate such impactful information to the world. The PoleStar Award was formed to encourage, salute and celebrate the exemplary work in IT and Business Journalism in India.”

     

  • This is part of its #DontDrinkAndDrive campaign, that is supported by Bars against Drunk Driving (BADD) and the SaveLIFE Foundation

    Uber teams up with SRK film ‘Raees’ on drunken driving message

    By A Correspondent

     

    App-driven transport platform Uber has teamed up with the upcoming Shah Rukh Khan film ‘Raees’ on spreading its drunken driving message. This is part of its #DontDrinkAndDrive campaign, that is supported by Bars against Drunk Driving (BADD) and the SaveLIFE Foundation.

     

    Aimed at encouraging people to opt for alternate modes of transportation and commute while reveling in the season’s festivities, Uber will be collaborating with Bars Against Drunk Driving (BADD), includes over 250 bars and several fine-dining restaurants across the country, to ensure patrons to keep the roads safe by avoiding drunk driving.

     

    “Through our #DontDrinkAndDrive campaign, we want to urge people to refrain from taking over the wheel when they are under the influence of alcohol. We believe this will contribute towards making the roads safer. We want to encourage people to make the right choices when they have alternative transportation options that are not just affordable but easily accessible. In the coming days, we will be working with the local administration and hundreds of bars and restaurants in the country to ensure that our customers can enjoy the season’s festivities without endangering their or anyone else’s safety and comfort,” said Shweta Rajpal Kohli, ‎Head, Public Policy, Uber India.

     

  • Madison which had successfully steered BJP's media spends for the 2014 general elections has bagged the mandate for the forthcoming UP, Punjab and Goa polls

    Madison to handle BJP’s poll spends in UP, Punjab & Goa

    By A Correspondent

     

    According to information we have received and as confirmed via Twitter by Chairman Sam Balsara, Madison Media has been mandated to handle the media planning and buying activity of the Bharatiya Janata Party for the Uttar Pradesh, Punjab and Goa elections that are scheduled for early 2017.

     

    The value of the account is said to be in the region of Rs 150-200 crore, though the number could see up to a 25 per cent increase or decrease in the last few weeks of the campaign.