MxMIndia

Category: ADVERTISING

  • The campaign titled 'America's biggest secret’ saw over 50,000 registrations within three days of its launch

    Blink Digital unveils KFC’s new product in India

    By A Correspondent

     

    Digital agency Blink Digital has devised a gamified route for launching KFC’s latest product from America, here in India. By creating a microsite, the digital agency took gamification to the next level by asking participants to unlock the biggest secret to discover KFC’s latest product launch. The objective behind creating the microsite was to enable secrecy and build hype around the launch of the product. The campaign titled ‘America’s biggest secret’ saw over 50,000 registrations within three days of its launch.

     

    Speaking about the campaign, Dooj Ramchandani, Co-Founder & Creative Director, Blink Digital, said, “With time and attention at a premium, consumers are increasingly looking for fun and engaging activities that can offer add-on achievements. With this campaign, we wanted to challenge our consumer to be an agent and uncover ‘America’s Biggest Secret’ while fostering a more meaningful connection to the product being launched.”

     

    Added Luiz Ruiz Ribot, KFC India’s Chief Marketing Officer: “In order to create intrigue around a new KFC launch, we created a unique game based on the current fascination towards all things American, from the oval office to Hollywood. At the end of the game, consumers discover that the biggest American secret being revealed is a cult-like following chicken recipe from Nashville which we are now launching in India. This interactive way of pre-launching KFC’s new Nashville chicken is truly addictive and a great way of keeping users hooked.”

     

  • The CEO of Lulu Mall, Kochi, Shibu Philips said that the group is initiating an assertive push into other cities in Kerala and expanding its footprint into various other Indian cities

    Lulu Mall appoints Thought Blurb as communications design partner

    By A Correspondent

     

    The Lulu Group’s flagship mall in India, Lulu Mall, Kochi has signed on Thought Blurb as their advertising partner to build the brand in synch with the global retail brand image.

     

    Shibu Philips, CEO of Lulu Mall, Kochi, said that the group is initiating an assertive push into other cities in Kerala and expanding its footprint into various other Indian cities, and it’s imperative to have world class branding and communication design.   The three-month pitch process saw The Lulu Group evaluating the presentations of several top-rung ad agencies from Kerala and other cities. The decision eventually hinged on strategy and domain knowledge of retail marketing.

     

    Said Philips: “Thought Blurb’s past work on Quick Service Restaurants, large retail chains and Malls showcased great acumen and promise. Their strategic thinking reflects a layered understanding of today’s retail customer, their fickle loyalties, and what buttons to press to keep them engaged.”

     

    Speaking of the win, Vinod Kunj, CEO of Thought Blurb said, “We have sharpened our skills in this field for almost a decade and are raring to go with every resource we have at our call. Our design expertise has been awarded and recognised in every forum. Working on a mall chain is different from the norm. People need to stay engaged through programmed events and activations. Newer experiences for the consumers keep an in-demand mall from becoming a has-been. That would never happen on our watch. We are proud to be associated with the Lulu brand, and intend to ensure its dominance in the future.”

     

  • The digital video highlights the importance of confidence in a young woman's life

    Parachute Advansed Body Lotion unveils a new campaign

    By A Correspondent

     

    Parachute Advansed Body Lotion (PABL) has launched its latest digital campaign. The digital video portrays how society comments on the choices the modern day woman makes. It begins with people along the street ogling at a girl wearing a short skirt, to another girl wearing a sleeveless tee-shirt. It transitions to the next scene where the girl is advised to cover herself with a ‘dupatta’ as the voiceover goes – “Sunoh, issey dupatta pehnao”.

     

    The campaign then portrays different scenes, wherein the modern woman faces scrutiny. From wearing backless clothes, to revealing dresses, to tops that attract attention, the judgement keeps pouring in. It ends with a girl being judged for wearing ‘aunty wale kapde’ as she dresses conservatively, and finally a woman wearing traditional clothes rides away on a motorcycle as the voiceover goes – “zyada bano mat…zyada tano mat”. Through the subtle sarcasm, the campaign communicates that the judgement of society should never stop women from being their real selves, rightfully capturing the essence of PABL.

     

    Commenting on the launch of the digital campaign, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said, “With this campaign, PABL reinforces the belief that she has the freedom to wear what she wants and be truly confident in her skin, both literally and metaphorically.”

     

    Said Suraja Kishore, National Head Planning, McCann: “India is changing. At the heart of the change are its women. When we met with women across big and small towns we realised that women have changed, society has not. The revelation was that women are making changes despite odds and social hypocrisy. They are increasingly becoming comfortable and confident with their new-found identities and newer roles. In a culture like ours brands have to move on from being an ‘enabler’ to a ‘believer’. Parachute Advansed Body Lotion believes in the fact that today’s women are confident in their skin. They are confidently wearing what they please. As a believer brand we are celebrating this new narrative and we are certain this will bring the brand closer to our consumers.”

     

  • ScoopWhoop, with this development will also establish their presence in Bangalore, in addition to the Delhi and Mumbai offices

    ScoopWhoop acquires video streaming company Touchfone Technology

    By A Correspondent

     

    ScoopWhoop Media announced the acquisition of leading tech firm Touchfone Technologies Pvt. Ltd, and with it their best in-class video streaming and ad targeting service, Strmeasy in a bid to engage video content consumers. The platform is a seamless video delivery platform that solves the arduous task of streaming videos in low bandwidths, and has powered some of the most famous educational and entertainment video content companies in India.

     

    Strmeasy is a platform that offers end to end video solution which helps businesses manage and deliver videos with the highest quality irrespective of the device or network the user is on. The platform’s unique technology advantage in terms of its analytical and targeting capabilities, in addition to its data driven approach is a valuable tool for any content owner to deliver, monetize and stream videos in a seamless manner.

     

    With Strmeasy, ScoopWhoop will focus on boosting advertising offerings with the help of targeted video ads which have the highest CPM rates in display advertising, notes a communiqué.

     

    The streaming service will also allow customized reports to advertorial offerings with demographic specific details. This will help enable the brand to not only focus their video content at targeted audience but also better their quality.

     

    Speaking about the acquisition, Sattvik Mishra, Co-founder and CEO at ScoopWhoop Media said, “We’re very excited to have Strmeasy technology come on board. Their unique technology is going to define the publishing spaces of ScoopWhoop, VagaBomb and Gazabpost, both from user acquisition and revenue point of view. We are looking forward to having Brahmayya, Mahesh and their incredibly talented technology team to script the next chapter of ScoopWhoop’s success.”

     

    The acquisition will revamp the leadership council at Strmeasy with founders Mahesh and Brahmayya taking on the mantles of Chief Technology Officer and Chief Integration Officer, respectively.

     

    Speaking about the new changes, Brahmayya, the new Chief Integration Officer at ScoopWhoop said, “Both Mahesh and I are very enthusiastic about this change, and are hoping to do some exciting work with ScoopWhoop.”

     

    With this acquisition, ScoopWhoop will also establish its presence in Bengaluru, in addition to the Delhi and Mumbai offices.

     

  • Day 2 of 3 of our Effies interviews: Subramanyeswar S, Arun Iyer and Amer Jaleel

    Winning, the MullenLowe Lintas way

     

    Continuing with our interviews with Effies interviews, on Day 2 (of three), we bring you interviews with Subramanyeswar S, Arun Iyer and Amer Jaleel

     

    Subramanyeswar S, National Planning Director – Lowe Lintas India:

    Winning effectiveness and strategy awards:

    Yes, and we are very happy to be there. It’s not just one grand moment for us, it’s the culmination of year-long efforts at various award shows and where we had done consistently well, fantastically well everywhere and something which I would  like to say is that it’s like a game of pole vault. In Olympics when you see the game of pole vault, the idea is not about how fast I run or how deep I have dug into. The question is how high have I jumped and once you do that keep raising the bar and keep jumping again and again and we hate coming second best.

     

    Planning for the awards:

    Planning in the sense of culture, it’s a culture that we have consciously built over many years and at MullenLowe you see that it’s a collective fund of intelligence between creative, planning, account management and the client where everybody comes together and this culture we have consciously built. A culture which actually breeds damn good ideas, ideas that actually win in the marketplace and become effective.

     

    What’s most important for you: planning, creative or strategy?

    It’s not about which is more important. Collectively together. Everything needs to come together into the play. You can’t say if batting is more important or bowling is more important or fielding more important? Everything has to come together. Of course there are times when one plays lot more than other but in the end it’s the collective fund of intelligence of all of us together and we thoroughly enjoy it amongst us and because I am a part of the system I know it, you always feel that energy and that momentum keeps us making it do again and again and we don’t get tired.

     

    Arun Iyer, CCO, Lowe Lintas

    If you have to list the takeouts from this years Effies in terms of winning, what would it be?

    My biggest takeout is the fact that there are a lot more agencies which are actually in the game now and that is a very positive thing for our business. It’s a good thing that other agencies are really doing well in terms of campaigns. That’s my biggest takeout.

     

    Any regrets of not bagging the Grand Effie?

    No real regret but yes it’s actually motivating to make sure that next year we also need to get the Grand Effie and make sure we have a campaign that does that well.

     

    We have noticed in various awards that most of clients are traditional clients of the agencies. There are very few new clients. Does that mean the newer, younger clients are not experimenting enough?

    Not true because even if you see our list of winners, we have won big on Unilever but we have won enough on new e-commerce clients. We won on Byju’s, we won on Hike, we won on Freecharge. so there is a bunch of new e-commerce clients that we have won on as well. One of the things that we have managed well is the balance between old,  seasoned marketers and fairly new marketers. I don’t think it’s about the marketers and the muscle that they have. It’s just about what you do for them.

     

    Any fresh thinking on participating in the creative award?

    Not really unless it dramatically changes because for us it’s really important that what it did in the market place not because we have an opinion on the creative awards, it’s only because that’s the approach we take to our work. While we are thinking about creative, we are trying to push creative boundaries but it’s not pushing creative boundaries for ourselves. It’s pushing creative boundaries for the clients.

     

    So the standpoint doesn’t change after Balki’s moved on?

    This is a question I am asked very often. It’s just that Balki planned this very well. He has not been there on day-to-day basis for sometime now and it’s a culture we all believe in otherwise we wouldn’t be spending this kind of time in the agency if we didn’t believe in the culture. It was a culture that was introduced in the agency by Balki but it’s a culture we all believed in and I’ve lived it and we breathe that culture.

     

    Plans for next year:

    I am taking away a lot of learning. I am taking away learning like conventional media is not enough, we have got to do more stuff. So those are interesting learnings that I am taking back from a lot of the work that I saw. Some of the work that has won is the work that I personally liked very much. So I think there are a lot of learnings at an individual level which I am going to take back and hopefully translate it to the agency.

     

    Amer Jaleel, Chairman & CCO – Mullen Lintas

     

    Winning has become a habit for Lowe Lintas group at the Effies. Third time in four years…

    For me personally the journey that we have started a new agency and we did a little bit of contribution this time to the MullenLowe group but I am very very excited that the work that we did on Bajaj Avenger sort of stood out and won some points for us. Next year, please watch out for us.

     

    Is there some healthy competition between you and your older sibling?

    Healthy, yes but we are not at this moment really competing but I’d like to say that we want to be a parallel agency. We have come with this objective of being a competitor not just to MullenLowe group but to the big networks, Ogilvy, JWT, to McCann of this world and we want to be that agency that makes a difference at the Effies hopefully in time to come as an agency on its own.

     

    Agencies like Pickle which were merged to form Mullen Lintas did participate in creative awards…

    I have a view on this and I want to say that whether it’s the Abby or any other awards I have always said that I would like the criteria to have a bit of contemporary input from the agencies and the thinking of today. As far as Abby considers the input from the people of today, the people who make the advertising today, if they are willing to consider the inputs of today then I don’t mind being a part of Abby

     

    What about your clients? How have they contributed to the success at Effies?

    Let’s take a case in point. Let’s take Bajaj brotherhood, such a huge and differentiated piece of work. We cannot pull it off without having our clients believe in the piece of work. So big big contribution.

     

    A word on Bajaj Auto. Other than Avenger, its Bajaj V campaign has also won great accolades. We’ve heard it from the folks at Leo but what is it that makes Bajaj a dramatically different client than others?

    I’ve been doing work with Bajaj for the last twelve or thirteen years and I think how they look at their brand, for example Avenger, you could say it’s a narrowly focused brand but in that narrow focus they work with the agency to make such a strong and incisive to the kind of audience they are talking about. If you look at the work for V, if you look at the work for Avenger, the work is so different and so incisive and so pointed towards the kind of audience that makes them of the leading clients today.

     

  • The 12th edition of the festival will be held from April 6 to 8, 2017 at The Grand Hyatt, Bambolim

    AAAI and The Advertising Club announce dates of Goafest 2017

    By A Correspondent

     

    The Advertising Agencies Association of India and The Advertising Club has announced the dates for the 12 edition of Goafest. The three-day fest will be held from April 6 to 8, 2017 at the Grand Hyatt, Bambolim.

     

    Said Ashish Bhasin, Chairman of Goafest 2017 & Vice President of Advertising Agencies Association of India (AAAI): “It is our endeavour to make Goafest 2017 more fascinating and rewarding for all stakeholders by providing an Enriching, Engaging and Entertaining festival experience. The objective is to offer learning enrichment to participants through thought- leadership platforms, engaging with them through debates and discussions forums on relevant and industry- imperative topics.  Keeping up the spirit and ethos of the Abby Awards, the 3 day festival will also keep participants entertained though high decibel networking events. We are sure that the Goafest 2017 will help build synergies and add significant value to the learning curve of all participants.”

     

    Speaking about the elite speaker line-up, Nakul Chopra – President of AAAI, said, “Continuing to be the most impactful ideas-exchange platform for the industry, Goafest 2017 will consist of a great mix of world-class speakers and industry thought leaders. As in the previous years, we will continue to see representation from senior advertising and marketing professionals who will share their experiences and learnings. Our effort is towards providing an interactive platform for the 2500+ participants to listen and engage with the best the world has to offer on global advertising trends and ideologies.”

     

    It is for the 10th year that AAAI and The Advertising Club will come together to deliver the Abby Awards, India’s premier awards in the field of advertising that celebrate creativity. Speaking about the awards, Raj Nayak- President of The Advertising Club said, “The initiatives introduced last year were widely appreciated by all the stakeholders and played a decisive role in establishing the preeminence of the festival and the awards. We will continue to follow the stringent standards and now well-accepted norms for the Abby awards that makes it the most competitive and sought after awards in the industry”.

     

    He further added “This year the shortlisted Abbys will also be open for the industry to review through a seven-day window before the final judging round.”

     

    The three-day festival will include the Industry Conclave to be held on Day 1; the Knowledge Seminars on Day 2 & 3. Closing the Festivals will be the Leadership Summit to be held on 8th April, 2017.

     

    The Award shows for various verticals are tentatively scheduled as under:

    :: April 6: Media & Publisher Abby Awards

    :: April 7: Radio, Radio Craft, Design, Direct, Brand Activation & Promotion, Public Relations, Out of Home & Ambient Media, Print Craft, Branded Content & Entertainment & Broadcaster Abby Awards

    :: April 8: Digital & Mobile, Print, Film, Film Craft & Integrated Advertising Abby Awards, Gender Sensitive, and Young Abby’s.

     

  • She will report to Amit Wadhwa, President, Dentsu Impact

    Dentsu Impact ropes in Megha Jain Sadhwani as VP

    By A Correspondent

     

    Dentsu Impact has strengthened its account management team by roping in Megha Jain Sadhwani as Vice President. She will report to Amit Wadhwa, President, Dentsu Impact.

     

    This is Sadhwani’s second innings at Dentsu Impact. She worked with the agency for four years before moving to Australia last year. Prior to joining Dentsu Impact, she worked with Saatchi & Saatchi in Sydney, where she was responsible for the Mondelez business – Cadbury chocolates, The Natural Confectionery Company and Sour Patch Kids.

     

    Commenting on her new role, Sadhwani said, “Coming back to Dentsu is like coming back to family for me. The agency houses some of the best minds in the industry and working with such people is always exciting and inspiring. Adding to that is the fact that this is probably the most forward thinking agency in the industry right now, one that has evolved its brand solutions for clients in the most innovative and integrated manner. I’m really looking forward to be part of this evolution and also applying my learnings from the Australian market here.”

     

    Talking about the new addition to the team, Amit Wadhwa, President, Dentsu Impact said, “Megha is valuable asset wherever she works. What sets her apart is her passion towards brand building and people. With Dentsu Impact growing at a rapid pace we certainly need the right people around to ensure we don’t loose momentum and that’s why the moment she decided to come back to India, getting her back in the team was an easy decision.”

     

  • He will be based out of the Mumbai office of the agency

    Rohit Malkani joins Law & Kenneth Saatchi & Saatchi as ECD

    By A Correspondent

     

    Rohit Malkani has joined Law & Kenneth Saatchi & Saatchi from Minority Brand Creation and Management. He has over 22 years of experience across agencies like Rediffusion DY&R, JWT, Grey Worldwide, Planetasia.com, Publicis Ambience Advertising, Bates 141, Publicis Singapore & Minority Brand Creation and Management. He will be based out of the Mumbai office of the agency.

     

    He has worked on brands like Kingfisher, Van Heusen, Unilever, Sony Music, P&G, Reliance Telecom, Killer Jeans, Parle, Virgin Mobile, ICICI Bank, Citibank, Legrand, Siemens amongst others

     

    Said Anil S Nair – CEO & Managing Partner, Law & Kenneth Saatchi & Saatchi on the appointment: “Rohit is a fantastic addition to our creative leadership team. His expertise and energy will be a great asset for Law & Kenneth Saatchi & Saatchi clients.”

     

    On joining Law & Kenneth Saatchi & Saatchi, Malkani said: “These are exciting times at Law & Kenneth Saatchi & Saatchi. The agency is at yet another inflection point with an agenda that promises one heck of a ride. We have brands that would make any agency envious, a team that is hungry, a vision that is inspiring and audacious and the ammunition to fire us into the next level. To me it was an irresistible offer and I can’t wait to bring my brand of infectious energy to the organization.”

     

  • The last of the series of Effies 2016 interviews has Rajdeepak Das and Jitender Dabas

    ‘We had a great idea, but we had a better client’

     

    Rajdeepak Das, CCO, The Leo Group India

     

    Grand Effie is huge… what does this win mean to you?

    We had an idea but we had a better client. The client had a vision on marketing team, Rajiv Bajaj and everyone bettered the vision. Not every time in your life you create a brand from an iconic historic thing from Ground Zero and make it one of the biggest brands in the country. A brand which is going to be $5million brand. I think it’s close to my client. People have ideas but it’s the client who give she to those ideas. So cheers to the client, Sumit, Saumya, Rajiv, Eric and everyone. It’s a massive team behind the client. We are just the creative team, you think we are glamorous but there is a massive team behind this that has made it happen. It’s (Grand Effie trophy) is black because it has gone through a massive amount of fire to be black.

     

    Did you think the client would accept your (Bajaj V) idea?

    In Burnett, we believe in one thing: human kind. Every piece of work that comes out is human kind. We don’t believe if it’s not human kind we are going to sell it, when you have human kind we make sure people buy it and thats what we did.

     

    This year Leo Burnett has done very well on the back on Bajaj V and HDFC Life. You are Agency #5 which is a dramatic leap from last year. What do you attribute the success of this to?

    As an agency we are one of the youngest agency in the country. If you look at my team, the people who work on it, have one goal in life, do the best piece of work for client and believe in one thing, human kind.

     

    And you are one of the youngest CCOs in the country!

    A CCO is as good as the team you work with. Guys like Projo, Kevin, Sachin and there are 750 creatives people in the agency that make what we are.

     

    Jitender Dabas, Chief Strategy Officer – McCann Worldgroup India

     

    McCann did very well this year compared to the last few years. You had some great work. Your views on the overall performance of the agency?

    Very happy because as you rightly said we had some big campaigns which were very dear to us and not just in terms of the work you saw on Maggi which brought the brand back from dead but even on behaviour change campaigns like the one on open defecation because that gives a special joy because then you are working towards trying to change behaviour of Indians and I do believe that the kind of work you do for behaviour change, that’s the real work because that is not just selling products but actually moving a nation towards newer habits. So I am particularly proud of that and if you look at our other clients that have won like IDFC which is a completely new entrant. We won Effie for Dabur Odomos, again a fairly big campaign in terms of trying to change people’s behaviour and to fight dengue. Nescafe again is a campaign that we have always loved and built a campaign over years. Yes, of course, there we other misses, we thought Dettol and Paytm campaigns which we were very proud of.

     

    Regrets on not winning the grand Effie for Maggi or Dettol?

    Well, if we are competing there should always be regrets because that will bring you back much stronger. Yes, I did expect that both Dettol and Maggi were massive campaigns and the results are quite evident but it’s the jury’s prerogative to decide what deserves the award.

     

    You were in three figures this year, one of your best performance ever in the Effies over the last 16 years. How do you ensure you get to #1 next year?

    We have the breadth of brands. We have big brands right from global clients like Nestle, Coca-Cola, General Motors, Perfetti and there are Indian biggies like Britannia, which are currently under presented in the list we have. So what it takes is to focus more on producing good work.

     

    Your takeouts from the awardwinners this year?

    Lowe are worthy and deserving winners of this year. They have a spread of work which is just not concentrated on certain brands but across the brands. Also, a lot of work that is not just about the brand but impacting stuff outside the brand, changing what the society does, having a point of view on the society. Lowe has always done excellent work around that.

     

    Bajaj again a big idea and not the conventional way you look at a brand campaign or advertising. What I am happy about is that the kind of work which is winning is not straightforward work though from a pure planner perspective, Effies were about what moves the needles on sales. That’s something I would love to perhaps bring the focus back more on that but because the ideas are bigger they are winning but bringing it back to the needle of saying simple work that really increases market share even if it is one poster or a film should also get rewarded.

     

  • Conceptualised by The Glitch, the tagline 'We Get It Done' smartly encapsulates the core brand tenets ofexpertise, dynamism and reliability

    Haptik 5.0 app relaunches with a 360-degree ad campaign

    By A Correspondent

     

    Haptik, a personal assistant app and first conversational commerce platform. launched version 5.0 of the app and chose to do so with a 360 campaign with print, outdoor, digital and TVC ads. Conceptualised by The Glitch, the ad highlights a day in the life of a Haptik user. An assembly line of part-human, part-robot assistants, robed in slick suits, choreographed to perfection to an upbeat tune, ensure user’s every wish is fulfilled in a jiffy, which mirrors the exceptional customer experience offered by Haptik through swiftness of service, that is sure to turn every new user into a loyalist.

     

    Speaking about the re-launch, Aakrit Vaish Co-Founder & CEO at Haptik says, “I believe a great video is critical to the success of a consumer internet product marketing campaign. Since the start of the company, I have personally tried to get one made and failed 5 times. Finally, we have one that resonates with everything the brand stands for and we can all be proud of. The Glitch team has lived up to our high expectations as a true video first agency, and we are very excited about using this asset for a long time to come.”

     

    Adding more about the campaign, Petal Gangurde, Creative Director at The Glitch said, “To build the Haptik brand story we chose young, vibrant, urban style cues that demonstrate the fundamentals of technology-driven, efficiency-focused service excellence, while indulging the cool quotient. Therefore, brand communication drives home the role Haptik plays in our lives – Haptik is the intelligent, intuitive assistant you have always dreamt of – the kind that works round-the-clock; simplifies your life and always has your back. The campaign creatives in print and outdoor, also plays a key role in demystifying the lifestyle management value proposition of the app while also showcasing its benefits and ease of use.”

     

  • The government's ambitious Sagarmala projects expects an investment of 12 lakh crore in the coming years

    Span Communications acquires creative mandate of Sagarmala

    By A Correspondent

     

    Span Communications has acquired the advertising mandate of Sagarmala Project – a Government of India project aimed at promoting port-led development in the country by harnessing India’s 7,500 km long coastline, 14,500 km of potentially navigable waterways and strategic location on key international maritime trade routes.

     

    Commenting on the win, Naresh Khetrapal, Founder and CEO, Span Communications said, “It’s a proud moment for Span Communications to be associated with the Ministry of Shipping, Government of India and I believe that Sagarmala can change the fortune of the nation for years to come and as an agency, we feel proud to become the creative and marketing backbone of this incredible opportunity.”

     

    As part of its plan, Span Communications as an agency has mapped an ambitious promotional plan to highlight the various facets, sub-projects, forecasts and achievements of this mega undertaking. This would involve 360 degree media verticals including television, radio, digital, print and outdoor.

  • Ignition is promising a new realm to creative integrated marketing campaigns for brands in India

    Jaideep Singh appointed Chairman of Ignition’s APAC and Middle East Board

    By A Correspondent

     

    Ignition creative announced the development of its Asia Pacific operations, launching first in India and led by the newly appointed Chairman of Ignition’s APAC and Middle East Board, Jaideep Singh.

     

    Ignition creates culturally relevant entertainment, offering: strategy, print, audiovisual, digital, social, motion design, music, post-production, sound, computer generated (CG) visual effects and physical production, notes a communiqué. Clients include: 20th Century Fox, Sony Pictures, TNT, Universal Pictures, Warner Bros., Amazon, A&E, AT&T | U-verse, Cirque du Soleil, HBO, Paramount Pictures, Netflix, Nike, Mattel, Yahoo and many more.

     

    Entertainment marketing professional Jaideep Singh has been appointed the Chairman of Ignition’s APAC and Middle East Board. Singh will develop, launch and guide Ignition’s expansion in to the APAC and Middle Eastern markets opening its first office in Mumbai, followed by branches opening in Delhi and Bengaluru.

     

    “We have experienced rapid growth thanks to Ignition’s proprietary creative process, Ignite360, which led us to become recognised globally for our ability to help clients unleash new revenue streams while also meeting their marketing needs. As we’ve gained organic momentum, we have seized the opportunity to expand our international footprint, bringing the agency’s diverse talent-pool and full-service offering to more markets,” said Martin Kistler, founder, CEO and Chief Creative Officer of Ignition Creative.

     

    “We feel fortunate to have found a perfect partner in Jaideep Singh whose relevant experience of India and solid understanding of global media industries will help us grow our international operations. His extensive knowledge of international partnerships and expertise in cultural and social trends make him an invaluable addition to Ignition’s leadership team,” added Kistler.