MxMIndia

Category: ADVERTISING

  • To The New releases Social analytic report on Digital Celebrity Index 2016

    Social analytic report highlights celebrity trends on social platforms

    By A Correspondent

     

    To The New, a leading digital technology company, has released its annual Digital Celebrity Index 2016. According to the report, Salman Khan ranked on top, indicating him as the celebrity with the largest fan base followed by Deepika Padukone and Amitabh Bachchan respectively.

     

    The Digital Celebrity Index is an annual social media analytics report based on the research conducted by the Analytics Services arm at To The New. The report considered past months of digital activities of the celebrities and includes analysis of their Facebook, Twitter and Instagram pages and also the search trend analysis about the celebrities.

     

    The report highlighted Salman Khan as the most followed Bollywood actor with a total of 51.9 million fan base till September 2016. Joining him in the list was Deepika Padukone as the most popular female celebrity with a fan base of 48.2 million.Amitabh Bachchan with an engagement score of 46.5 million emerged as the most engaging celebrity basis the number of likes, comments and shares on social media.

     

    Shah Rukh Khan topped the chat as a most discussed celebrity with a total of about 10 million mentions, based on the conversations done by netizens around a particular celebrity. Apart from Deepika Padukone, Sonakshi Sinha and Priyanka Chopra were the other two celebrities in the Top 3 female celebrities’ list with 22.1 million followers each. However, Sunny Leone is the most active celebrity on Facebook with a total number of 560 posts during the time-period March to September.

     

    When it comes to using the social platforms as a medium of brand promotion, Amitabh Bachchan and Sonam Kapoor emerged winners. They tied with five brand-related tweets each. Amitabh Bachchan actively promoted the brand Jio, while Sonam Kapoor promoted Colgate and Oppo on Twitter. Whereas, Sharukh Khan ranked 3rd in the race of brand endorsements, promoting Jio and Frooti.

     

    Speaking on the Celebrity Index, Deepak Mittal, CEO, To The New said,“Social media has become a very critical component for celebrities to share their opinion and engage with the fans.Our annual Digital Celebrity Index is a medium to identify the most digital savvy celebrities and understand how they engage with the audience.”

     

  • A cross-section of tributes to one of the industry's finest brains

    Tributes to Anand ‘Andy’ Halve

    By A Correspondent

     

    When the news on Anand ‘Andy’ Halve’s passing away started reaching out to the advertising and marketing fraternity via Twitter and the social media on Wednesday, there was much shock.  For brand consultants and planners, Andy was god, a mentor and a friend.

     

    Here are some tributes to the one of the industry’s finest brains:

    Anand, undoubtedly, was the brainiest trainee I ever had. In a world of copy cats, Anand was an original mind.  It’s a great loss for me personally and above all to the advertising and marketing industry at large

    Alyque Padamsee, former CEO, MullenLowe Lintas Group in Financial Express

    Shocked beyond words to hear about Andy. Condolences to Andy’s family at home and Chlorophyll.

    Vikram Sakhuja (@vsakhuja)

    Just heard the shocking news that @anandhalve is no more ! First of the Planning Tribe Andy RIP!

    Ambi Parameswaran (@ambimgp) November 23, 2016

    Am in agony at the passing of Anand Halve,one of the finest minds in advertising & someone who was always very kind to me when I started out

    Harsha Bhogle @bhogleharsha

     

    5 Reasons why Anand Halve will always be my mentor!

    1. His ability to surprise you with the obvious that none of us never saw!
    2. His ability to work across levels of hierarchy with equal ease and respect.
    3. His passion and commitment to create brands for the right reasons.
    4. His infectious spirit and the ability to spread joy!
    5. Making us “Partners” in all that we did.

    Tarun Katial, to MxMIndia

     

    RIP @anandhalve. Lintas will always be indebted to you for your contribution in shaping its character and culture that continues to this day

    MullenLowe Lintas (@MLLintasGroup)

    My dearest friend Anand Halve is no more, making me saddest person on this Earth

    Jameel Gulrays (@gulrayys)

    Account Planning is now a respected profession in India. Anand Halve was one of the people who helped make that so.

    Sumit Roy, via LinkedIn

    RIP #andyhalve. You were an inspiration always. Always called you a brain on two legs.

    Alpana Parida (@alpana2201)

    Thank you Andy Halve for the lessons. And for giving me my 1st job & being a mentor ever since. I’ll miss you.

    Ashok Lalla (@ashoklalla)

     

  • While Ahuja will be MD, 20:20 MSL, George will be MD of Publicis Consultants Asia

    Amrit Ahuja & Viju George elevated as Chetan Mahajan quits MSL

     

     

    MSLGroup India, the Publicis Group’ strategic communications and engagement firm, has announced the elevation of Amrit Ahuja & Viju George as Managing Directors of 20:20 MSL and Publicis Consultants Asia respectively. Meanwhile, Chetan Mahajan has left the group Amit Misra has also been elevated as CEO of MSLGroup’s India operations. It may be recalled that both Misra and Mahajan were appointed co-MDs in November 2014.

     

    Ahuja who heads the Technology Practice for MSL in Asia, has been promoted to lead 20:20 MSL as Managing Director, effective December 1. Also, Publicis Consultants Asia will now operationally work as an individual brand. George has been elevated to head Publicis Consultants Asia as Managing Director, also effective December 1. Ahuja and Viju fill the roles vacated by Mahajan, who is leaving the firm after 18 years to pursue opportunities outside of Publicis Groupe.

     

    Making the announcement, MSLGroup India CEO, Amit Misra said: “Amrit and Viju are fantastic colleagues with whom I have had the privilege of working over the past three-odd years. Their knowledge of the industry, market and understanding of our strategic regional and global vision are key assets that our clients value immensely. Under their leadership I see our brands growing from strength-to-strength,” adding: “Chetan has been a great partner and colleague. His hard work and passion to grow the firm’s business in India has been unfaltering. We thank him for his valuable contribution and wish him the very best for his future.”

     

    Added Glenn Osaki, MSLGroup Asia President, said, “2016 has been a banner year for MSLGroup in Asia, and India has led the way as one of our top performers globally. Amit Misra’srecent appointment as India CEO has galvanised the firm nationally and fulfilled the Publicis Groupe’s vision for the “Power of One.” Now the promotions of Amrit Ahuja and Viju George as MDs reporting directly to Amit are not only tributes to their immense talent, but also signify our commitment to a multi-brand strategy to serve the diverse needs of our clients and staff in the market.”

     

  • BusinessInsider's listing of the 16 richest people in advertising, ranked by income… all above USD 2 million per annum

    Advertising’s 16 richest people, by income

     

    It’s a list based only on income of public companies, so it may not necessarily be the last word, but the Business Insider’s list of top advertising agency executives, by way of compensation packages makes for interesting reading. The cut-off for the list is USD 2 million of annual compensation, so we would’ve seen more familiar names had we seen a list of the Top 50

     

    This list, as per an introductory note on the BInsider website has “most of the same familiar faces from last year”. And one more thing: the list only looks at ad agencies. Folks at some tech companies or even marketers who are integral part of the ecosystem don’t figure in this list.

     

    Meanwhile, here’s the Business Insider link to the story: http://www.businessinsider.in/The-16-richest-people-in-advertising-ranked-by-income/articleshow/55601627.cms?format=slideshow

     

    1. Sir Martin Sorrell, WPP CEO,  Compensation: $87.5 million (£70,416,000)

    2. John Wren, Omnicom Group CEO, Compensation: $23,576,047

    3. Michael Roth, CEO of IPG, Compensation: $14,458,102

    4. Paul Richardson, WPP group finance director, Compensation: $14.3 million (£11,523,000)

    5. Philip Angelastro, chief financial officer at Omnicom, Compensation: $6,255,150

    6. Frank Mergenthaler, chief financial officer at IPG, Compensation: $5,603,572

    7. Philippe Krakowsky, IPG chief strategy and talent officer, Compensation: $4,769,162

    8. Timothy Andree, president and CEO of Dentsu Holdings USA and executive chairman of the Dentsu Aegis Network, Compensation: $4.4 million (Â¥497 million)

    9. Kevin Roberts, former head coach at Publicis Groupe and executive chairman of Saatchi & Saatchi worldwide, Compensation: $4.4 million (€4,137,786)

    10. Jonathan Nelson, chief executive officer of Omnicom Digital, Compensation: $3,937,950

    11. Scott Kauffman, chief executive of MDC Partners, Compensation: $3,260,776

    12. Michael O’Brien, general counsel and secretary at Omnicom Group, Compensation: $3,161,007

    13. Maurice Lévy, Publicis Groupe CEO, Compensation: $2.99 million (€2,833,333)

    14. Mark Read, global chief executive at Wunderman and CEO of WPP Digital, Compensation: $2.8 million (£2,219,000)

    15. Andrew Bonzani, IPG general counsel and secretary, Compensation: $2,411,663

    16. Alfonso Rodés Vilà, deputy CEO of Havas and CEO of Havas Media Group, Compensation: $2,277,474

  • Dentsu Webchutney won the account following a multi-agency pitch after contending against four other agencies that participated in the pitch

    Dentsu Webchutney wins D’Decor’s digital mandate

    By A Correspondent

     

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for D’Décor. As part of the mandate, the agency will handle duties for D’Décor across the social and digital media. This includes media planning and buying.

     

    Dentsu Webchutney won the account following a multi-agency pitch after contending against four other agencies that participated in the pitch, notes a communiqué. The account will be handled from the agency’s Mumbai office.

     

    Said Nikita Desai, Vice President – Strategy and New Business, D’Décor: “We are happy to welcome Dentsu Webchutney on board. We areat a juncture where we will write the digital chapter of our business. In this, we have taken strong & conscious steps to remodel the business to see clear ROIs from online sales. Over the next few months, you will see a dramatically expanded digital footprint. Our partner of choice for this endeavour is Dentsu Webchutney”

     

    Said Roopesh Shah, Senior Vice President and Branch Head, Dentsu Webchutney Mumbai: “When we took on the challenge to pitch for D’Décor, we went in knowing fully well that we are pitching for a business that is deeply creative in it’s own right and the world’s largest at that. We pulled all our resources and it is thrilling that we have come out winning. The icing on the cake was the way teams on both sides connected. We found strategic fitments at multiple nodes and levels of our offerings. While this is a fantastic victory for Webchutney, we see it as an opportunity for us to work with D’Décor as One DAN (Dentsu Aegis Network) and really deliver on all those service nodes and levels.”

     

  • The Bengaluru-based agency has now been selected as Titan’s Social Media agency partner for the HR division

    Pink Lemonade ‘elevates’ Titan’s campus recruitment

    By A Correspondent

     

    Creative agency Pink Lemonade has recently conceived and executed an engagement campaign for Titan. The extensive college campus recruitment programme, Titan Elevate, was carried out through both online and offline channels. Pink Lemonade has now been selected as Titan’s Social Media agency partner for the HR division, according to a communiqué.

     

    The recruitment campaign spanned 10 universities all over the country. In line with the campaign theme of Elevate, Pink Lemonade created targeted messaging centered around the concept of scaling to greater heights in one’s career.

     

    Considering the young demographic, Pink Lemonade zeroed in on Social Media (Facebook in particular) as the perfect platform to promote the campaign. Further, a series of interactive contests were conceptualized for the month-long recruitment campaign. Pink Lemonade also targeted students by disseminating content through offline channels (using collaterals such as standees, posters, banners, flyers) across college campuses.

     

    Vasudha, Assistant Manager – Talent Management at Titan Company said, “The engagement campaign was a big success. We were extremely happy with the creative output of the Pink Lemonade team. We especially appreciate their active involvement at every stage of the campaign, making sure it ran as smoothly as possible. We look forward to a long and positive association with Pink Lemonade!”

     

    Speaking about the campaign, Pink Lemonade Founder-CEO Tina Garg said, “Titan Elevate is a campaign we’re extremely proud to showcase. Today, Social Media is the perfect place to tap into the youth segment, and so our marketing effort was geared towards creating and promoting content on Facebook. With a host of engaging contests, we managed to reach out to a wide audience base, ensuring the success of the campaign.”

     

  • Sidharth excels in digital and social planning and led a large team of digital planners and social media professionals

    Sidharth Shukla appointed VP & Head of Office, OgilvyOne Worldwide Delhi

    By A Correspondent

     

    OgilvyOne Worldwide India has announced Sidharth Shukla as its new Vice President and Head of Office for OgilvyOne Worldwide Delhi.

     

    Said Vikram Menon, President, OgilvyOne Worldwide India: “Sidharth with his many years of experience across digital, strategy, analytics, CRM and Direct Marketing has exactly what we’re looking for in someone to lead OgilvyOne Delhi forward.” Added Kapil Arora, President & Branch Head, Ogilvy Group North: “OgilvyOne Delhi is a young, spunky and inspiring place to be at. And I’m glad we have a leader of Sidharth’s experience, talent and drive to harness that energy, toward creating class leading work that works, for our clients. Together with Sidharth and creative lead Abhishek Gupta’s partnership, expect a lot more action from this part of the country.”

     

    On his appointment, Shukla said: “Like a kid going on his first date! I am truly looking forward to working with OgilvyOne, given the credentials it holds but also the challenges it presents.  Most agencies face the same issues for the most part, and while it has barely been a week at OgilvyOne, I have observed that the people, system and culture are primed to take these challenges head on – it will be loads of fun to lead that. My objective is to create a winning culture and get people to have fun. If that is in place, everything else takes care of itself.”

     

  • Customers and staff herald the launch of the airline's rebranding, which will provide a more seamless travel experience for all

    New alliance Cathay Dragon begins journey on a high

    By A Correspondent

     

    Dragonair has been officially rebranded as Cathay Dragon, bringing the award-winning airline closer to Cathay Pacific in a launch that will provide customers with a more seamless travel experience across the airlines’ respective regional and international networks.

     

    At an unveiling ceremony at the newly-named Cathay Dragon House, the airline’s headquarters in Hong Kong, Cathay Dragon Chief Executive Officer Algernon Yau said: “This is a momentous day in the history of Cathay Dragon and I am excited about the future of the airline and the fresh opportunities that our rebranding brings. As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts enabling us to become stronger and thrive in this intensely competitive industry.”

     

    The Dragonair-to-Cathay Dragon brand conversion process started earlier this year following an initial rebranding announcement in January. The rebranding, however, encompasses far more than simply a new name and look, notes a communiqué.

     

    “I am confident that Cathay Dragon will maintain the highest level of operational and service excellence built by our people over the past 30 years. I truly believe that we have great potential and an amazing future ahead of us by working together to make the most of the opportunities for both our airline and our people,” said Yau.

     

  • Filled with quotes, match-cuts, high-octane shots and electric music, the commercial is all set to get the pulse racing

    Dentsu unveils latest spot for Maruti Suzuki Swift

    By A Correspondent

     

    Maruti Suzuki Swift has unveiled a new brand campaign that celebrates the idea of ‘Push your limits’. Using personalities like Vijender Singh, AB de Villiers, and the man who jumped out of a plane without a parachute, Luke Aikins, Swift wants to tell the world that only those who go the extra mile inspire people, not the ordinary.

     

    The brand plans to launch and embed this philosophy with an action-packed TVC. Said R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki: “Since the last two years Maruti Suzuki has made a definitive shift in its offerings and positioning in India. Today, we have a host of new offering which are at par with international products all the while making them more relevant for the Indian consumer today… With Swift being one of our star brands, it was important we bring in the sheen and attention back on the brand. The new commercial is just the right step on that route, where we bring in the dynamism on to Swift in a way like never done before.”

     

    Said Anupama Ramaswamy, Executive Creative Director, Dentsu Impact:  “With the new campaign of ‘Push Your Limits’, we aim to go beyond the mundane ‘product-talk’. It’s an attitude that symbolises the people who drive the car, those who challenge and push themselves. And that’s why the personalities shown in the commercial are not your regular models, but heroes who inspire. The car moves exactly like them in the commercial while the match-cut editing maintains the tempo and adrenaline rush from the word ‘go’.”

     

  • Mahajan joins from MSLGroup where he has been Managing Director of 20:20 MSL and Publicis Consultants Asia

    Hill+Knowlton Strategies India appoints Chetan Mahajan as President & CEO

    By A Correspondent

     

    Hill+Knowlton Strategies India (H+K) has appointed Chetan Mahajan as President & CEO of H+K India (called IPAN earlier). Mahajan joins from MSLGroup where he has been Managing Director of 20:20 MSL and Publicis Consultants Asia.

     

    Mahajan takes over leadership of H+K from Radhika Shapoorjee who will continue to lead H+K India until Mahajan joins in the new year to ensure a smooth transition, and will then leave to pursue other opportunities.  Mahajan began his career at 20:20 Media where he worked as head of operations before 20:20 Media was acquired by MSL. After the acquisition, he led 20:20 MSL and Publicis Consultants Asia with a proven track record of business success working on high-profile clients. He has also served as the President of Public Relations Consultants Association of India.

     

    Said Vivian Lines, H+K Asia-Pacific Chairman:  “Chetan Mahajan is known for his ability to grow clients and nurture talent and I am delighted to welcome him to H+K.”

     

    Mahajan added: “I am proud to take over the leadership of Hill+Knowlton Strategies and I look forward to getting a deep understanding of our clients, our people, and our opportunities in order to build the business across geographies, sectors, and competencies, in particular strengthening content and creativity.”

     

    About the transition, Lines adds, “Earlier this year, Radhika advised me she would like to move on once we had identified a successor. She has been a strong advocate of H+K and our network and has worked with me throughout this process which strongly reflects the care and commitment she has brought to our staff and our clients throughout her time at H+K. I wish her the very best for the future.”

     

  • On the tax front, key concerns raised were related to extending the benefit of the carry forward of losses in case of amalgamation or merger for broadcasting sector

    IBF demands Infrastructure Status for the broadcast and content distribution sector

    By A Correspondent

     

    Finance Minister Arun Jaitley invited various stakeholders for pre-Budget consultations in New Delhi on Saturday November 26. Speaking to the media, Punit Goenka, President Indian Broadcasting Foundation (IBF) said: “I am happy to learn that IBF had good discussions with the Finance Minister and other key officials on some of the key issues related to broadcasting sector – both from policy and tax perspective. Grant of infrastructure status for broadcasting and content distribution sector was one of our key demands during the discussions. Once infrastructure status is granted, broadcasters and distribution platforms will be aided with better and affordable financing options in the very capital intensive growth phase to realise the mission of complete digitisation in country.”

     

    During the pre-Budget discussions, Girish Srivastava, Secretary General, IBF said that, “The broadcasting and content distribution infrastructure like telecom, is important infrastructure for the country. Besides delivering digital television signals, it can be effectively used to deliver broadband services and thereby effectively contributing to the e-governance initiative of the government. Once the addressability is introduced by way of digitalization, broadcast services are likely to contribute substantial revenue in the form of GST and other taxes to the State exchequer because of the transparency associated with the Digital Content Distribution Services.”

     

    On the tax front, key concerns raised were related to extending the benefit of  the carry forward of losses in case of amalgamation or merger for the broadcasting sector under Section 72A as is being extended to Telecom, Software and ISP services,  taxability in the hands of shareholders in case of amalgamation of a foreign company holding shares in Indian company into another foreign company, provision of lowering the outer limit in processing of returns, reduction in MAT rate, resolving the long standing issue of  tax withholding on transponder hire charges treating them as Royalty  because of retrospective amendment in Income Tax vis-à-vis DTAA which is causing a huge unnecessary annual burden of US $20- $22 million on Broadcasting, DTH & HITS services etc.

     

    “Once our key demands raised on tax and regulatory front such as grant of infrastructure status, 72 A benefit, MAT rationalisation, Transponder Royalty, TDS rationalisation etc pertaining to both policy and procedural aspects are addressed by the government, it would be a good example in the direction of ease of doing business in country,” said A Mohan, President, Zee Network, adding: “Television has become an integral part of everyone’s life and has attained a status akin to “essential services” as it is an important tool for dissemination of information and entertainment to masses. Accordingly Broadcasting and Distribution services should be subjected to a lower rate under GST regime as is applicable to essential services, to make them affordable to masses.”

     

  • Ad features superstar and brand ambassador Shah Rukh Khan

    Kansai Nerolac celebrates the magic of HD in latest campaign

    By A Correspondent

     

    Kansai Nerolac Paints has released a new campaign for the Impressions range of HD paints starring its brand ambassador Shah Rukh Khan. The ad highlights the common practice of inviting people home to win them over.

     

    Speaking about the new TVC, Anuj Jain, Director, Decorative Division, Kansai Nerolac Paints Ltd, said: “Our homes are the backdrop for celebrations and the true reflection of our character. We culturally gravitate towards inviting people we want to please or build lasting relationships with, to our homes. A key factor that influences this decision is the appearance of our homes.An impressive home multiplies our confidence manifold. This is where Nerolac’s Impressions range of high definition paints for home interiors works its magic.”

     

    Added Surjo Dutt, National Creative Director, FCB Ulka: “I looked at the new campaign as an opportunity to open doors and extend a warm welcome to the world to come and experience the magic of Nerolac Impressions HD paints; hence the thought ‘Ghar Bula Ke To Dekho’. What better way to reach out to the audience than narrate a story that they can relate to? SRK of course leverages our objective and adds to the effectiveness of the TVC.”