MxMIndia

Category: ADVERTISING

  • The account will be handled out of the agency's Bangalore office

    Lukup Media appoints JWT as its ad agency

    By A Correspondent

     

    Lukup Media has announced the appointment of J. Walter Thompson (JWT) as their advertising agency. The account will be handled out of the agency’s Bangalore office.

     

    While multiple agencies were invited for the pitch, the JWT team’ work managed to capture the spirit of Lukup Media’s intent of revolutionising the content and entertainment space with game changing experiences.

     

    The campaign will be spearheaded by Senthil Kumar, Chief Creative Officer, JWalter Thompson. Outlining his perspective on this exciting brand Senthil said, “The content we consume has moved beyond one screen many years ago and this innovation of multi-screen content streaming from one device is a product idea whose time has come. And our creative ambition is to amplify this concept and deliver insightful communication for Lukup and ensure that we partner the success story of this brand from start up to the finish line. The opportunity to create digital first content for a multi-screen content experience product is huge, and my team is really excited with this win.”

     

    JWT will comprehensively handle the ATL mandate of Lukup Media, working towards creating campaigns that will help form an emotional connect, and brand recall among the consumers. JWT’s expertise will come highly handy in standardising consumer touch points with consistency in terms of tone, and language.

     

    Commenting on the appointment of JWT, Dhiraj Chadha, Head of Marketing, Lukup Media said, “JWT is one of the premium advertising agencies in our country, globally known for their creative and unique ad campaigns. We are delighted to be partnering with them, and are positive that our combined efforts will deliver extraordinary response from the customers. They are currently working on the core proposition and positioning, and we are confident that the final output will be incredible.”

     

    Elaborating on the new win, Joy Chauhan, Managing Partner, J Walter Thompson, Bangalore said, “Lukup media is poised to change the way we consume entertainment and information. The Lukup player a futuristic proposition with high potential, which converges content access across devices, through portability & personalisation. We are absolutely delighted to have won this business, it gives our young, tech savvy talent an opportunity be an integral part of a change this brand will bring in world of entertainment and information delivery.”

     

  • Mumbai's engaging newspaper, mid-day would be completing 37 this year

    FCB Ulka bags the creative duties of mid-day

    By A Correspondent

     

    FCB Ulka has been appointed the creative agency for mid-day infomedia ltd. In addition to mid-day, the agency has also been awarded the creative duties for Gujarati mid-day and Inquilab.

     

    mid-day infomedia ltd. is a part of Jagran Prakashan Ltd. (JPL) – India’s leading media and communications group with its reach going across Print, Radio, OOH, Activations, Mobile and Online, making it one of the largest media conglomerates in the country.

     

    Sandeep Khosla, CEO, mid-day infomedia ltd., said, “We are pleased to have FCB Ulka as our creative partner. Their sound understanding of the media industry and their customized approach would give us that extra edge to take our brands to the next level. We look forward to creating effective communication across mid-day, Gujarati mid-day and Inquilab with them on board.”

     

    Mumbai’s engaging newspaper, mid-day would be completing 37 this year. With its rich and wholesome content it is consumed with great interest in the city. The paper also has a Sunday edition, which is a fun and leisure read for the weekend.

     

    Gujarati mid-day focuses on Gujarati specific stories, in addition it captures interesting city, national and global news, making it a huge favourite amongst the community.

     

    Nitin Karkare

    Nitin Karkare, CEO, FCB Ulka, added “I am delighted that mid-day has selected FCB Ulka as their creative partner. mid-day is the soul of Mumbai and I personally have fond memories of having grown up reading the paper. Look forward to working with them to help mid-day reclaim its place in the sun”.

     

  • The campaign Insight is based on extensive qualitative and quantitative research including in-depth customer interviews

    Pepperfry unveils latest campaign promoting prominent features

    By A Correspondent

     

    Pepperfry has taken on the task of expanding the online furniture category through its new 360o marketing campaign. The campaign comprises three creative executions which will be aired on television, across digital video channels and in multiplexes. Pepperfry’s outlay on this campaign is expected to be above Rs.10 crore.

     

    Pepperfry staff (including the founders and CXO’s) regularly deliver furniture alongside the delivery teams to understand customer purchase behaviour and the needs of Indian householders. The campaign Insight is based on extensive qualitative and quantitative research including in-depth customer interviews.

     

    The customer insight behind Pepperfry’s new campaign is that getting furniture made at home brings with it the physical inconvenience, time escalations, budget overruns and a lack of design/functional fidelity. Customers who have gone through the process of getting furniture made at home have been through these issues but those who haven’t undergone the experience of getting furniture made at home vastly underestimate the issues involved while often over estimating the perceived benefits.

     

    Through this campaign Pepperfry seeks to educate customers about these potential pitfalls and provides them with an alternate choice of buying furniture through a seamless and Happy Pepperfry experience. Over the past five years Pepperfry has processed more than 3 million customer shipments from its highly curated merchandize range of over 1 Lakh furniture and home products. As Pepperfry works directly with small and medium sized businesses who manufacture the products themselves, it is able to provide great value affordable options across all price segments.

     

    Commenting on the objective of this campaign, Kashyap Vadapalli, CMO Pepperfry, said “Our goal is to help 20 Million customers create beautiful homes by 2020. In these last few years, Pepperfry has reached a tipping point amongst early adopters and via this campaign we will expand the market by going up the product life cycle curve to address the early majority of shoppers.”

     

    Talking about the insight and idea, Debarjyo Nandi, Sr. Vice President, Law & Kenneth Saatchi & Saatchi explained; “There are several of us who believe that getting furniture made at home will give us more control and get us exactly what we want. The problem is most of us are not sure of what we really want and what we are really getting into. The noise, dust, displacement, delays and budget overflows make it an even more painful process. Pepperfry is the easier and simpler solution to getting your furniture on-time, at a fixed price and the design and finish you want.”

     

  • Subhashish & Shivil will report to Sambit Mohanty, Creative Head, DDB Mudra North

    DDB Mudra North promotes Subhashish Datta & Shivil Gupta as ECDs

    By A Correspondent

     

    Subhashish Datta
    Shivil Gupta

    DDB Mudra North announced the elevation of Subhashish Datta & Shivil Gupta to Executive Creative Directors, DDB Mudra North. In their new roles, Subhashish & Shivil will report to Sambit Mohanty, Creative Head, DDB Mudra North and will be based out of agency’s Gurgaon office.

     

    Both Subbu and Shivil have been instrumental in adding to the creative strength of the agency. Their knowledge and experience have helped the agency grow and set new standards of creative output. Together they have successfully worked on key brands like Aircel, Adidas, Wrigleys, Dabur, McVitie’s, Dhara, Carrier etc

     

    Sonal Dabral
    Sambit Mohanty

    Commenting on the elevation, Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group said “DDB Mudra North is buzzing with energy and creating work that’s winning the hearts of consumers and award juries alike. It’s a hothouse of talent and it is people like Subbu and Shivil who are making all this possible. Their new role and new responsibility is a well-deserved salute to their talent, their passion and their energy. Here’s wishing the two all the very best.”

     

    Sambit Mohanty, creative head – North, DDB Mudra, said, “DDB Mudra North has grown from strength to strength in the last two years. Subbu & Shivil have been a key part of this unprecedented growth story. Anointing them as ECDs is an affirmation of their capabilities as creative leaders who inspire confidence and respect. I congratulate them and look forward to more magic.”

     

  • Suraj discovered his attitude and aptitude for advertising two decades ago

    Suraj Pombra joins Publicis as EVP

    By A Correspondent

     

    Publicis announced the appointment of Suraj Pombra as Executive Vice President for the Publicis Capital Mumbai operations. In this role Suraj will oversee all operations of Publicis Capital in Mumbai, while reporting in to Hemant Misra CEO Publicis Capital.

     

    Suraj Pombra

    Suraj discovered his attitude and aptitude for advertising two decades ago. In this time, he has sharpened his instincts across a plethora of categories and stewarded many a brand, including Marico, Citibank, Kotak, IndianOil, Bisleri, Park Hotel, Reliance Infrastructure, Meru, Legrand and more. Starting with Trikaya Grey in Kolkata, his tryst with advertising has taken him through DDB/Mudra, JWT, Grey again, Publicis Ambience and even the rare entrepreneurial experience of founding & running a startup agency. Having been there, done that, he returns to Publicis, a place he calls home.

     

     

    Hemant Misra

    Announcing his appointment Hemant Misra CEO Publicis Capital said, ‘Suraj is a seasoned Publicis man and I am delighted to welcome him back to our fold. He will lead a large team and have responsibility for some of our marque accounts like Garnier and Sanofi. I am very confident he will quickly make his mark with the value he will bring for our clients and their business.’

     

  • The other two entries belonged to '#PlaywithOreo' by Interface Communications and 'Nestle: Now Everyone Can Breastfeed a Child' by McCann Worldgroup

    MullenLowe Lintas Group leads shortlists tally from India at APAC Tambuli Awards 2016

    By A Correspondent

     

    MullenLowe Lintas Group, India has topped the shortlists from India for the Asia Pacific Tambuli Awards 2016 that was announced recently. Of the 18 entries that were shortlisted from India, 16 of them belonged to MullenLowe Lintas Group, thereby putting up a superior show from India. The other two entries belonged to ‘#PlaywithOreo’ by Interface Communications and ‘Nestle: Now Everyone Can Breastfeed a Child’ by McCann Worldgroup.

     

    The only regional award of its kind, the Asia-Pacific Tambuli Awards honors brands that deliver business results while promoting a positive societal value – brands from around Asia that celebrate human truths, inspire purpose, and effect real change.

     

    Of the 16 shortlists from the agency, ‘Future Child’ for Lifebuoy received the maximum nominations at 9 across the categories of Advocacy, Brand Activation, Branded Content and Entertainment, Family-Oriented Brand, Health and Wellness, Insights and Strategic Thinking, Integrated Digital, Integrated Media and Video Screen. This was followed by ‘3 More Years’ for Fair & Lovely that was shortlisted across two categories namely Family-Oriented Brand and Integrated Media. Another entry that received two nominations was ‘Brave and Beautiful’ that was shortlisted in the categories of Integrated Digital & Integrated Media.

     

    The remaining three entries received a single shortlist each including ‘From Packaged Good to Packaging Good’ for Tata Tea under Sustainable Campaign category, ‘Track the Bite’ for Godrej HIT under Integrated Digital category and ‘Wish Chain’ for Flipkart under Family-Oriented Brand category.

     

    On the network front, MullenLowe Group received a total of 24 nominations which included 16 from India, 4 from MullenLowe Singapore, 3 from MullenLowe Philippines, and 1 from MullenLowe Vietnam.

     

  • Reghunath joined Dentsu Webchutney's Mumbai office in 2010 at a junior servicing position and over the last two years had been tasked with building the agency's Bangalore operations

    Dentsu Webchutney appoints Gautam Reghunath as Senior VP & Branch Head

    By A Correspondent

     

    Gautam Reghunath

    Dentsu Webchutney has strengthened its leadership team with the promotion of Gautam Reghunath as Senior Vice President and Branch Head, Bangalore. He will lead the 40-member-strong team in Bangalore, overseeing clients including Flipkart, Dailyhunt, Helpchat and Quikr.

     

    Reghunath, formerly Vice President, will report directly to Sidharth Rao, CEO, Dentsu Webchutney. As the branch head, Reghunath’s key role will be to further build on the Bangalore office’s business success in addition to strengthening the agency’s creative and content production capabilities.

     

    Sidharth Rao

    Confirming Reghunath’s new assignment, Rao says, “Under Gautam’s leadership, our South India business continues to evolve at tremendous speed, having grown 200% over last year. From what was a five-member office in early 2015, we are now a 40-people-strong team in Bangalore. It is imperative that we have the strongest possible leadership there to take us to new heights. Gautam has an ambitious vision for the company and is a powerful advocate of putting young talent at the forefront of our business.”

     

    Talking about his new role, Reghunath says, “I am Dentsu Webchutney through and through, and this is a responsibility I am proud to be tasked with. The last one year has been great, being ranked number 1, great new clients and moving into our new space in Bangalore. We have embarked on an ambitious growth path, not just from a business perspective but also as individual creative professionals. The agency is brimming with young creative and leadership talent and it will be a privilege to lead them in our endeavor to continue evolving as a new-age agency – relevant for 2017 and relevant for our clients.”

     

    Reghunath joined Dentsu Webchutney’s Mumbai office in 2010 at a junior servicing position and over the last two years had been tasked with building the agency’s Bangalore operations. He was recently named in Social Samosa’s ‘Top 30 under 30’ list and has previously worked with L&K Saatchi and Saatchi.

     

  • After having built YU as a leading online brand, this year the focus will be to deliver the brand narrative in a refreshed way

    Yu appoints Contract as its creative agency

    By A Correspondent

     

    YU has appointed Contract Advertising as its creative agency for its overall brand campaign. YU has witnessed tremendous growth in first year of its launch and announced products including Yureka, Yuphoria and Yutopia. After having built YU as a leading online brand, this year the focus will be to deliver the brand narrative in a refreshed way.

     

    YU has built a noticeable presence for the brand and its products through well engaged social campaigns and by being close to its users and their feedback through community networks. YU is not only focusing on a true hardware driven smartphone experience but a complete consumer experience that’s enhanced by an impeccable software as well. Contract has been mandated to build this communication amongst the new age, all hooked in target consumers.

     

    “This is an extraordinary time for us at YU Televentures,” said Shubhodip Pal, Chief Operating Officer, YU Televentures. “We have had a wonderful first year building YU as the No. 1 online brand with a connected community and a huge follower base. We are looking ahead to create and execute more successful campaigns with Contract Advertising.  We are also looking forward to harness Contract’s expertise to reach out to our diverse range of consumers through exciting campaign and in the process build YU as a premium technology brand. Our first campaign breaks on 1st June with our new flagship Yunicorn.”

     

    Commenting on the appointment, Rana Barua, CEO Contract India, “We are excited to partner this new age brand with a pioneering eco-system and believe that it is poised to be the next big thing in premium handsets category. What is more heartening is the idea our Delhi Creative team presented at the pitch was bang on and is now being taken forward as the new thought. We look forward to a long and enriching relationship with YU, a fully owned subsidiary of Micromax.”

     

  • She comes with a vast array of experience of over 12 years in companies like Unilever, JWT, Contract Advertising and World Wide Media

    Pooja Jauhari promoted as CEO at The Glitch

    By A Correspondent

     

    Pooja Jauhari

    The Glitch has announced the elevation of Pooja Jauhari to the post of Chief Executive Officer with immediate effect. In this new role, Pooja will be taking charge of all the agency business nationally and will help carry the company vision forward as they expand into newer markets both locally and internationally. Pooja was leading the Strategy & Business function prior to this in her role as Vice-President, Client Strategy at Glitch. She comes with a vast array of experience of over 12 years in companies like Unilever, JWT, Contract Advertising and World Wide Media.

     

    Speaking more about the new appointment, Rohit Raj, Co-Founder & Right Brain at The Glitch said, “Pooja has been a key part of our evolution & growth as an agency and has been taking decisions and moving the company forward the way we would have and sometimes better than we would have. We feel very fortunate to have someone as talented as her to run the company and this frees up time for us as founders to concentrate more on our core areas of expertise and help scale the company further.”

     

    Varun Duggirala, Co-Founder & Left Brain at The Glitch further added “At its core Glitch has always stood for disruption in the advertising landscape and as we expand further the need is to have someone at the helm of affairs who unleashes this disruption with a strong strategic and business focus. So it was a no brainer to have Pooja take over this role to lead the charge for Glitch as our CEO.”

     

    Adding more about her role, Pooja Jauhari, CEO at The Glitch said, “We are in the business of impact driven advertising, we help clients sell their products and not just talk about them. The fact that today I get to grow, evolve with and lead the most diverse set of creative and strategic talent helps make this stint exciting and challenging. I look forward to continue working with the founders and taking forward our collective vision.”

     

    With offices in Mumbai, Delhi and Bangalore, The Glitch manages close to 50 accounts across industries including brands like Lakme, Whisper, Kurkure, Lifebuoy, Lay’s, Pears, Cornetto, Set Wet amongst manyothers.

     

  • The GroupM agency also announces plans of setting up Data, Science and Tech lab

    Motivator extends ops to Chennai; eyes Rs 100cr biz

    By A Correspondent

     

    GroupM agency Motivator has extended its services in the southern market by launching its operations in Chennai. The expansion into the Chennai market is expected to add business of over Rs100 crore for Motivator and is an integral part of the growth plans for the agency. Chennai is the fifth city in Motivator’s network in India in addition to Delhi, Mumbai, Bengaluru and Thrissur. With the aim of solving business and marketing challenges, the agency further plans to set up a Data, Science and Tech lab in the city that will focus on building frameworks for data applications.

     

    Speaking on the announcement, Rabe Iyer, MD, Motivator said, “As part of our expansion plans, we are looking at diversifying our client portfolio in the Southern market. The launch of our Chennai operations is a significant step in that regard. Besides, we look at Chennai as our Data and Tech lab destination given our existing partnerships and engagement with highly evolved start ups there. While Bengaluru will be the central hub for insights and product development, Chennai will host the labs for data science and emerging technology.”

     

    The Chennai operations will service Motivator’s existing client base in the city, including brands like Yamaha and FundsIndia. In addition to these, the agency will look at bringing on board other local accounts and potential businesses with the objective of strengthening the client base in the new market. Christopher Paul will lead the new Chennai team and will report to Zahid Shaikh, who was recently appointed as the Head of Operations – Motivator South.

     

     

  • Arijit will partner with Vasudha to lead the creative team in Delhi

    FCB Ulka appoints Arijit Gupta as Creative Head – Art

    By A Correspondent

     

    Arijit Gupta

    FCB Ulka Advertising announced the appointment of Arijit Gupta as Creative Head- Art, FCB Ulka Delhi. Arijit has more than 20 years’ experience and has worked on some legendary brands like Maruti, Nestle, Thums Up, LG, Bacardi, Idea and many more.

     

    He started his career in Lintas – New Delhi and was more recently at Leo Burnett. Arijit or Ari as he is popularly known, is quite a favorite amongst his peers. Arijit will partner with Vasudha to lead the creative team in Delhi.

     

    Nitin Karkare, CEO, FCB Ulka said, “Arijit is a welcome addition to the Delhi creative team. Design is playing an increasingly significant role in advertising today and Arijit has the skills and the sensibilities required to raise the game for us”

     

    Swati Bhattacharya, CCO, FCB Ulka said, “I am sure that Arijit will add significantly to our creative firepower in Delhi. With his keen design sensibilities and exceptional ability to carry ideas from concept to finish, I can see our work going places and getting famous.”

     

  • iStrat consolidation with Indigo Consulting to strengthen Indigo’s position amongst leading digital agencies in India

    Publicis iStrat + Indigo Consulting = Indigo iStrat

    By A Correspondent

     

    Leo Burnett India has announced the merger of Publicis iStrat with Indigo Consulting. The Delhi-headquartered iStrat will be rebranded Indigo iStrat and will continue to operate out of Delhi.

     

    Established in the year 2000, Indigo Consulting became a part of Leo Burnett (Publicis Groupe) in 2012. It  Based in New Delhi and Gurgaon, iStrat was cofounded by Navneet Sahni and Sonya Sahni in 2003 and provides solutions across all digital touch points. The merged entity, Indigo iStrat will encompass a combined strength of over 300 employees across India and will have capabilities across user experience, technology, creative and strategy. The merged entity will partner with all Publicis Communications companies in India including Leo Burnett, Publicis Ambience, L&K Saatchi & Saatchi, MSLGroup, Orchard Advertising and Publicis Capital.

     

    Harshad Hardikar, Chief Operating Officer at Indigo Consulting will lead the merged entity. Navneet Sahni and Sonya Sahni, cofounders of iStrat, will work closely with Harshad Hardikar to grow this business in Delhi.

     

    Commenting on this merger, Saurabh Varma, Chief Executive Officer, Leo Burnett South Asia said, “We wanted to create a digital powerhouse in India. Indigo Consulting is already a Centre of Excellence for us across the region and the merged entity will give clients access to the finest digital offering in the country. Our focus remains building deep expertise across disciplines and integrating our services to solve our client’s problems. Harshad Hardikar will lead this combined entity and Navneet and Sonya will partner him in growing our business in Delhi. The combined entity with more than 300 specialists makes Indigo Consulting a compelling proposition for our clients.”