MxMIndia

Category: ADVERTISING

  • The campaign is based on the insight that physical strength evokes moral strength

    Leo Burnett unveils new campaign for Anchor White toothpaste

    By A Correspondent

     

    Leo Burnett has launched a brand new campaign depicting how one can stand up against wrongdoings, under the tagline ‘Bindaas Daant, toh Bindaas Aap’, for Anchor White toothpaste.

     

    The campaign, which features two films, is based on the insight that physical strength (of teeth in this case) evokes moral strength. One film titled “Milkman” is already on air while another is to follow later this month.

     

    The two films showcase an ordinary day in the life of a kid who stands up and expresses his views strongly and does not  back out even as the odds are stacked against him, thanks to Anchor White toothpaste.

     

    Sanjay Shah, Managing Director, Anchor Beauty and Health Care, said, “The work done in the toothpaste category is usually very stereotypical, which has led to a blind spot in the minds of consumers. With a product having one of the best formulations in the market, we needed to communicate a higher order benefit of strength. We believe that when you are strong from within, you can stand strong for what you believe in. We chose to make kids our brand ambassadors as they are the real change agents in society. As a brand we not only believe in delivering the best products but also in holding strong moral values. We believe that as a brand we should stand up for the right and fight for it. Our films deliver a societal and moral message along with a strong product promise.”

     

    Raj Deepak Das, Chief Creative Officer, said, “In a category that is driven by product demonstrations, the new Anchor toothpaste campaign pleasantly surprises by showing kids fearlessly taking a stand against what is wrong. The films effectively take the core product proposition of ‘making teeth so strong that they are not afraid of anything’ into a bigger life context of fearlessness against wrongdoing. This takes India’s mood of driving change and standing up for what you believe into a new high.”

     

  • JetPrivilege is one of the most robust and well managed loyalty and rewards programme in the country

    Vizeum awarded media duties of JetPrivilege

    By A Correspondent

     

    Vizeum has been appointed as the media AoR for Jet Privilege Pvt. Ltd (JPPL), a specialized loyalty and rewards management company. This comes close on the heels of their announcing last week that they had bagged the media mandate for Hindware.

     

    JetPrivilege is one of the most robust and well managed loyalty and rewards programme in the country. With over 100+ engaged programme partners across 10 categories, the JetPrivilege programme is constantly looking at opportunities as to how it can enrich the lives of its members and add value to all its programme partners. As JPPL is looking at growing its business innovatively, Vizeum has been brought on board as strategic consultants in the area of tangible consumer connections.

     

    Speaking of the appointment, Manish Dureja, Managing Director, JPPL, said “JetPrivilege is pleased to be associated with Vizeum, a leading global media agency and we are confident that they will add value to our business.”

     

    S Yesudas

    Commenting on the win, S Yesudas, Managing Director Indian Subcontinent, Vizeum said “It is an absolute honor for us to be working with a fast growing company like JetPrivilege. Vizeum is an experience-to-believe-it agency. Our DNA is to delight our clients. JPPL-Vizeum relationship is not limited to the core deliverables of a media agency. We are eager to add a lot more value to the overall business of the client.  This business will be handled out of our Mumbai Office under the leadership of Samarjit Rajkumar, Executive Vice President, Vizeum.”

     

  • Good Company Coffee aims to penetrate the growing in-home coffee consumption segment

    Soho Square wins creative mandate of Good Company Coffee

    By A Correspondent

     

    Soho Square has bagged the advertising duties of Good Company Coffee, which currently runs a chain of cafes in Australia. This business was won in a multiagency pitch.

     

    Good Company Coffee aims to penetrate the growing in-home coffee consumption segment; they will market coffee machines, flavoured coffee, hot chocolate & tea-pods which are slated for a launch later this year.

     

    Sachin Sabharwal, Managing Director, Good Co. Coffee said, “Our products will be targeted to quality and lifestyle conscious individuals who would love to indulge in a great shot of espresso or when mood sustains can also have hot chocolate and tea variants in the comfort of their home. It is this resonance of passion and quality in each cup that we found in the Soho Square team which we feel will translate into a big launch idea.”

     

    Samrat Bedi

    Samrat Bedi, Head of Office, Soho Square said, “In Good Co. we see many possibilities. A series of interactions with the client led to a meeting of minds that helped us win the business. This launch is close on the heels of another successful one – Bisleri Urzza. It’s great to know that marketers want to partner with Soho for their new brand launches. It’s a challenge we seem to love too.”

     

  • He will partner Senior Creative Director Burzin Mehta to lead digital creative for OgilvyOne, Mumbai

    OgilvyOne names new Senior Creative Director

    By A Correspondent

     

    OgilvyOne Worldwide has announced the appointment of George Kovoor as Senior Creative Director, OgilvyOne Mumbai. He will partner Senior Creative Director Burzin Mehta to lead digital creative for OgilvyOne, Mumbai.

     

    Vikram Menon, President, OgilvyOne Worldwide, India said: “George Kovoor’s experience, understanding of brands and his skill in digital story telling will make him a huge asset to the team.”

     

    With over 20 years in the business, George’s  work has been recognised by the AAAI, ABBIES, IDMA, Campaign Brief and Yahoo Big Idea Chair. In his previous role at Digitas LBI, he led the teams that created integrated communication solutions for clients like Tata Motors, Johnson & Johnson, Budweiser, Vespa and Siemens; his brand experience also covers work on brands such as L&T, Mahindra, Unilever, ITC, Wipro.

     

  • The new categories will acknowledge emerging areas in advertising and digital

    Kyoorius announces new categories for 2015 Awards

    By A Correspondent

     

    Kyoorius, in partnership with D&AD, has announced new categories and pricing for the 2015 Kyoorius Advertising & Digital Awards. The new categories, based on feedback from industry members will acknowledge emerging areas in advertising and digital design that are gaining popularity.

     

    These new categories will augment the existing roster, and serve to incorporate ever-increasing forms and mediums of creative output, both online and offline.

     

    Rajesh Kejriwal, Founder CEO of Kyoorius, commented: “We are thrilled to announce the schedule for the 2015 Kyoorius Awards. This year we have tried to incorporate more diversity in the type of work that can be entered, in response to industry trends. We are committed to providing a completely neutral and ethical platform that recognises the very best of Indian creative talent, year after year.”

     

    The new categories include:

    – Tactical Advertising (Press & Film) – Rapid response advertising that reacts to current news and events, using popularity to generate maximum coverage.

    – Branded Film Content & Entertainment

    – Show Programme Promotion – Ads that promote a specific TV program, sports event, public events, etc.

    – An expanded list of for direct marketing & activation, including Direct – Mail, Direct Response – Radio & Film Advertising

    – Innovative Use of Radio – Work that pushes the boundaries of the radio medium

    – TV & Cinema Title Sequences

     

    Direct response has also been added to the Kyoorius Digital Awards, to encourage work that drives a specific call to action or targets a specific audience through online banners, social media, apps, and emails.

     

  • A new Lion, extended eligibility and additional help for entrants unveiled

    Enties open for Cannes Lions 2015

    By A Correspondent

     

    Significant changes to categories were revealed when entries to Cannes Lions 2015 opened recently.Chief among them is the launch of a highly anticipated Creative Data Lion, created in response to industry demand and set to establish a benchmark for ground-breaking, data-fuelled creativity.

     

    “We’re committed to being at the forefront of the industry, which means reflecting trends and at times spearheading them,” said CEO of Cannes Lions, Philip Thomas. “The Creative Data Lion is an embodiment of those principles. Insights from data are a powerful driver of creative solutions, so it’s imperative that this be recognised and celebrated at the Festival. But we are the first global creative awards to do so, which means we are also championing the role data can play in creativity.”

     

    Demand for the new Lion began to be voiced in 2012 and its development has since been fired by close consultation with the industry. A committee of data specialists, awarded senior creatives, technologists and the wider marketing community shared their expertise with Cannes Lions, which, said Thomas, had been instrumental in shaping the category.

     

    “Their unique insights and contributions have allowed us to carve out a credible, forward-thinking entry section that meets the needs of a progressive, innovative industry.”

     

    That entry section includes 11 sub-categories encompassing the most creative uses of data and will showcase work where this has been at the core of an idea.

     

    Other changes this year include:

    :: The Innovation Lions have been expanded into 2 sub-categories – Innovation Technology and Creative Innovation – to celebrate brand-aligned ideas and standalone technological solutions

    :: Recognising that the business impact of creativity is long-term and proven over time, Creative Effectiveness Lions eligibility has been increased to shortlisted and award winning work from the last three years

    :: Senior industry experts will assist entrants in developing their submissions through the launch of a Creative Effectiveness Advisory Scheme

    :: Product Design Lions eligibility has been extended to work from the last two years

    :: Shortlisted and winning entries in Lions Health and Lions Innovation categories will count towards the Cannes Lions Special Awards including Agency of the Year, Independent Agency of the Year, Network of the Year, Regional Network of the Year and Holding Company of the Year.

     

  • 2015 seems to have started off with a bang as the agency was declared by Ad Age as Runner Up "2015 International agency of the Year"

    Lowe Lintas is runner-up at Ad Age International Agency of the Year 2015

    By A Correspondent

     

    On a roll since January 2014, when it was declared the Effie Agency of the Year, Lowe Lintas + Partners followed it up right through the entire year with impressive performances at APAC Effies, Tambuli Awards, Cannes Lions, AME, Jay Chiat, WARC , Campaign APAC and many more.

     

    And now, 2015 too seems to have started off with a bang as the agency was declared by Ad Age as Runner Up “2015 International agency of the Year”.

     

    The Ad Age International Agency of the Year award is one-of-a-kind that honours the best agencies of the year across the world, regardless of discipline or specialty. With a host of achievements that need to be factored in including business, creative product, in market performance, industry recognition, talent management, culture etc, its one of the toughest juries to please.

     

    Michael Wall

    Michael Wall, Global CEO, Lowe and Partners Worldwide said, “Our Indian agency certainly merits this recognition.  Their work is brilliant. They are one of the most Effective agencies for their clients on a global scale.  They are a really high caliber team.  And they deliver in one of the most complex and competitive markets in the world.  It is a special group and it is always a pleasure to spend time working with them.”

     

     

    Joseph George

    Commenting on the announcement, Joseph George, CEO, Lowe Lintas + Partners said: “Very rarely does it happen in the life of an agency when so much of its work gets noticed and talked about across the globe in the same year. And add to that, the number of effectiveness awards it won across the world. Considering that we were tested on a spectrum of barometers from product to business to talent to culture, this recognition by Ad Age is truly special and spurring at once.”

     

  • Ogilvy & Mather India has announced a new management structure. No, Piyush Pandey isn't going anywhere. Yes, he isn't. SN Rane will be there too

    Ogilvy India gets a new top deck of suits. Kunal Jeswani to be CEO

    By A Correspondent

     

    Ogilvy & Mather India has announced a new management structure. No, Piyush Pandey isn’t going anywhere. Yes, he isn’t. SN Rane will be there too.

     

    So what’s changing? Loads. But first read what Messrs Pandey and Rane have said in a statement:  “It is time that our very strong senior team joins us in all key management decisions of Ogilvy & Mather. Our clients should look forward to even greater impact from Ogilvy & Mather in the days ahead.”

     

    Effective March 1,2015, this is what the new structure will look like:

    :: Kunal Jeswani, currently Chief Digital Officer of Ogilvy India network, is promoted to CEO, Ogilvy & Mather India

    :: Hufrish Birdy, currently Exec Finance Director, Ogilvy India, is promoted to CFO, Ogilvy & Mather India
    :: Hephzibah Pathak, President – Advertising, Ogilvy India will assume a new role-Global Clients’ Director, Ogilvy & Mather India
    :: Kawal Shoor, earlier Head of Planning, Ogilvy India, has been promoted to National Planning Director-Ogilvy & Mather  India.

     

    Mr Shoor’s elevation had happened effective January 1. Meanwhile, the Board of Directors is also being expanded. Currently it comprises Piyush Pandey, SN Rane, Madhukar Sabnavis, Poran Malani, Hephzibah Pathak, Miles Young, Paul Heath, Paul Cocks and John Goodman. Kunal Jeswani  (CEO – India), Rajiv Rao (National Creative Director), Navin Talreja (President- Mumbai & Kolkata Geography Head) and Hufrish Birdy (CFO – India) will be Additional Directors.

     

    Ogilvy India has been CEO-less ever since Pratap Bose left the organisation in June 2008.  Mr Jeswani, a postgraduate in communications from MICA, started his career in advertising around two decades ago, joined Ogilvy in 2005 as Vice President-Client Servicing and has headed OgilvyOne Worldwide with the responsibility of managing Ogilvy’s digital business in India. Currently, he is Chief Digital Officer of the Ogilvy India group companies and he will retain this responsibility with his new role. He will report directly to the Chairmen’s office and will work in very close association with Geo/Discipline heads, Creative, Planning and business leaders. Last year, he was among the two captains of the crack Ogilvy group team appointed to orchestrate the BJP campaign.

     

  • The 'IAA Conversations' will be held on Friday, January 30 from 6pm onwards at the Nehru Centre, Worli, Mumbai

    ‘Make in India: Lessons from China’ to be discussed at IAA Conversations

    By A Correspondent

     

    The India chapter of the International Advertising Association will host its next IAA Conversations to deliberate on the ‘Make in India’ credo of the Government of India.

     

    Dr Anil Gupta, Professor of Strategy, Globalization & Entrepreneurship, Smith School of Business, The University of Maryland, USA will make a presentation on Make in India: Lessons from China which will be followed by an interesting discussion with Jayadeva Ranade, President & CEO, Centre for China Analysis and Strategy (CCAS) on the same subject.

     

    The ‘IAA Conversations’ will be held on Friday, January 30 from 6pm onwards at the Nehru Centre, Worli, Mumbai. This will be followed by a Q&A with the audience.

     

    “With IAA Conversations, our attempt has always been to discuss a diverse set of issues that are both topical and relevant to a cross-section of people from within and outside the advertising industry. We are delighted to have such well-known names like Dr Anil Gupta and Jayadeva Ranade in our next IAA Conversations,” said Srinivasan Swamy, President, IAA India Chapter & Vice President-Development, IAA Asia Pacific.

     

  • The two programs were held in MICA, Ahmedabad from the 23rd­ 29th January 2015

    DDB-U flagged off by DDB Mudra in India

    By A Correspondent

     

    DDB-U@MICA, a learning institution responsible for educating varying levels across the DDB Mudra Group has launched in India. Working along with MICA Ahmedabad, the DDB Mudra Group has just concluded two key Career Development and Engagement Programs. A three day MDP (Management Development Program) and a unique three day IMP (India Management Program), for its current and future leaders.

     

    Through the two programs, which were held in MICA, Ahmedabad from the 23rd­ 29th January 2015 , DDB Mudra Group mid and senior level leadership were taken through bespoke programs addressing specially identified operational challenges and opportunities, designed to deliver on its ‘People First’ culture.

     

    The 3-day MDP course was a hands-on, interactive, skill-building learning experience, loaded with tools and best practices to help one create a management toolbox that enables one to handle the most difficult of management challenges. All of the case studies, tools, techniques and exercises used in the program were based on extensive leadership and management research and real-life agency issues. The program was led by Nigel Beard, Trainer & Facilitator, DDB Worldwide, based at Adam & Eve DDB in London. Nigel has been with DDB for over 30 years, he lectures and tutors at London¹s University of Westminster, is a Member of the UK Institute of Practitioners in Advertising (IPA).

     

    Said Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group,” Being a ‘People’s first organization’, we are thrilled to launch DDB-U to India to reinforce the organizational hierarchy of ‘People, Product, Profit, in that order’ with our employees. Through these programs we have been able to enhance the skillsets and leadership quotient of around 60 of our talented and dedicated colleagues. All in a period of one week. This is just the beginning.”

     

  • It is based on the results of 45 global, regional and national creative award contests

    The Gunn Report for 2014 unveiled

    By A Correspondent

     

    The Gunn Report, the global index for creative excellence in advertising, has released its 2014 Report encapsulating the overall performance of the world of advertising in the year January to December 2014 based on the results of 45 global, regional and national creative award contests.

     

    Highlights from the 2014 Gunn Report include:

    Most Awarded Film Commercial in the World in 2014

    1 Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)

    2 Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)

    3 New Zealand Transport Agency, ‘Mistakes’, Clemenger BBDO (Wellington)

     

    Most Awarded Print / Out of Home Ads and Campaigns in the World in 2014

    1 Fiat/Don’t Text And Drive, ‘Letters’ campaign, Leo Burnett Tailor Made (São Paulo)

    2 Guinness Draught In A Bottle, ‘Un-Cinq’ campaign, BBDO Proximity (Singapore)

    3 British Airways, ‘The Magic of Flying’, OgilvyOne Worldwide (London)

     

    Most Awarded Digital Ads in the World in 2014

    1 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)

    2 Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)

    3 Volvo Trucks, ‘Live Test Series’, Forseman & Bodenfors (Gothenburg)

     

    Most Awarded All Gunns Blazing in the World in 2014

    1 Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)

    2 ABTO/Brazilian Organisation of Organ Transplant, ‘Bentley Burial’, Leo Burnett Tailor Made (São Paulo)

    3 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)

     

    Most Awarded Campaign Across All Gunn Report Media in 2014

    1 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)

    2 Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)

    3 Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)

     

    Most Awarded Agencies in the World in 2014

    1 Forsman & Bodenfors (Gothenburg)

    2 Dentsu (Tokyo)

    3 adam&eveDDB (London)

     

    Most Awarded Agencies in Digital in the World in 2014

    1 Forsman & Bodenfors (Gothenburg)

    2 Dentsu (Tokyo)

    3 Clemenger BBDO (Sydney & Melbourne)

     

    Most Awarded Networks in the World in 2014

    1 BBDO

    2 DDB

    3 Leo Burnett

     

    Most Awarded Countries in the World 2014

    1 USA

    2 UK

    3 Brazil

     

    Most Awarded Advertisers in the World in 2014

    1 Volvo

    2 Volkswagen

    3 Honda

     

    Most Awarded Production Companies in the World in 2014

    1 MJZ (Los Angeles, London, New York)

    2 Folke Film (Stockholm)

    3 Outsider (London)

     

    Most Awarded Directors in the World in 2014

    1 Andreas Nilsson (Sweden)

    2 James Rouse (UK)

    3 Steve Ayson (Australia, USA, Italy)

     

    Donald Gunn, Founder of The Gunn Report, said, “Creativity can be measured by awards. We’ve analysed the results of the most important creative award shows around the world to bring insight, commentaries and rankings – valuable data for the ever-evolving advertising industry to achieve greater heights.”

     

    The Gunn Report 2014 guest editor is Malcolm Poynton, newly appointed Global Chief Creative Officer of Cheil Worldwide. Malcolm, who has contributed his own personal commentary on the report and awards tables as well as being involved in the selection for The Showreel of the Year, comments:

     

  • The TVC takes one through the journey of an army man who is questioning himself – has he truly been a good father to his child?

    ‘Are you a Great Dad?’, quizzes SBI Life through new campaign

    By A Correspondent

     

    SBI Life Insurance has launched its new brand campaign by O&M Advertising that questions the responsible parent in all of us, by asking the pertinent question, ‘Are you a Great Dad?’ The TVC takes one through the journey of an army man who is questioning himself – has he truly been a good father to his child?

     

    The film opens on the army man back from duty waiting longingly outside his child’s school to receive him. The son on seeing his father rushes into his arms and they exchange a big warm hug. The film continues with the father and son enjoying playful moments together, before the mother interrupts to get the child ready for school. It is followed by the child polishing his shoes, imitating his father’s every action. The film finally ends on the child about to fall asleep on the sofa while reading a story book and the father coming in just in time to cushion his fall. Throughout the film we hear the voice of the army man wondering if he has been a great dad.

     

    Braj Kishore, Head – Brand and Corporate Communication, SBI Life Insurance said: “The need of the hour is to get consumers to buy Insurance for the right reason which is Protection. Being market leaders we felt it was important to make people realize that it is not only what they do when they are around that makes them a responsible and great parent but even after they are gone. Buying Life insurance can secure the future of their loved ones and ensure that the family is well looked after. Our new campaign sets out to remind people of just that.”

     

    Abhik Santara, Senior Vice President, O&M Advertising – Mumbai said: “A lot of insurance brands use fear psychosis to sell their product. We felt it was necessary to communicate the importance of being insured but in a refreshing, relevant and endearing manner. The thoughts running through the mind of the army man are thoughts that every father can relate to. We wanted young fathers to introspect if they were doing enough for the well-being of their family, especially when they are gone.”