MxMIndia

Category: ADVERTISING

  • Dentsu Aegis Network acquires majority share in leading integrated Out-of-Home agency Milestone Brandcom

    Dentsu OOH firm Milestone Brandcom

    By A Correspondent

     

    Dentsu Aegis Network has announced the acquisition of Milestone Brandcom, the leading Out-of-Home (OOH) agency by taking a majority share in the firm. With the acquisition of Milestone Brandcom, combined with Posterscope – Dentsu Aegis Network’s global outdoor media agency – Dentsu Aegis Network gains much clout in the Indian OOH space in terms of quality and volume.

     

    Founded in October 2009 and led by founder and managing director Nabendu Bhattacharyya, Milestone Brandcom has more than 100 active clients across a wide range of industries, and provide a full service comprehensive OOH offering which includes an event promotion activation division, rural OOH activation, retail and digital OOH division. Milestone Brandcom recently launched the ‘Milestone Optimizer’, a powerful tool which optimises OOH media plans by tracking 25,000 sites across India and providing Gross Impression Points of an OOH campaign, a first in India.

     

    Nabendu Bhattacharyya will continue as CEO and Managing Director of Milestone Brandcom, reporting to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia.

     

    Said Mr Bhattacharyya: “We are thrilled to join hands with the Dentsu Aegis Network and my entire team and I are looking forward to taking Milestone Brandcom to even greater heights. Being a part of a dynamic global group like Dentsu Aegis Network will help us be stronger together. OOH will become more and more important in India and we are confident that as market leaders we will be at the forefront of this progress.”

     

    Said Nick Waters, CEO of Dentsu Aegis Network Asia Pacific: “Milestone Brandcom is a highly awarded and well respected agency in India. This acquisition marks another significant step as we build a high quality and scaled group in India.  We welcome Nabendu and the team to the company.”

     

    Added Mr Bhasin: “Milestone Brandcom is not only a market leader but also a pioneer of several developments in the OOH industry in India. Posterscope was already amongst India’s fastest growing brands. This investment now establishes clear leadership for us in this very important medium, making us the leader in the OOH and OOH Retail space in India. We believe that OOH will play an increasingly important role for clients in years to come so we are delighted to be able to offer clients a market leading service.”

     

  • The brief given to Ogilvy was to bring alive the two key propositions of everybody wins and higher recharge

    Everybody wins with Vodafone’s new offer

    Ogilvy India has unveiled a new campaign for Vodafone India – a nationwide promotional activity where every customer is assured of a win. ‘Everybody Wins with Vodafone’ campaign was unveiled a few days ago with the objective to drive awareness on the two propositions on the prepaid voice promo offer.

     

    The brief given to Ogilvy was to bring alive the two key propositions of everybody wins and higher recharge – bigger prize so as to establish that Vodafone offers more (extra benefits) for every recharge. The key consideration while delivering the campaign was to ensure a big announcement feel as the shelf life of promotions in low so customer reach has to be ramped up quickly.

     

    In the first television commercial, a boxing match knockout moment is followed by the referee announcing the winner, raising his arm. But the winner repeats the same with someone else and the chain follows all around the spectators until it finally comes back to the losing guy. Thus demonstrating that there are no losers and in fact everybody is a winner. Much like Vodafone recharge, where anyone who recharges is sure to win.

     

    The second TVC explains further how higher amount recharges will get you bigger prizes. It is established over a local weightlifting championship. One contestant lifts weights and is applauded for his feat. Next contender repeats the task, but with a bigger weights. Both of them stand as winners, posing with their respective trophies, showing how a bigger feat has fetched a bigger trophy.

     

    Both the promo propositions are embedded in very simple stories such to drive message delivery. The campaign will be supported with a 360 campaign across mediums like TV, Print, OOH and Digital.

     

  • Alia Bhatt is the new face of the brand and the TVC portrays her in her fun loving, confident and adventurous avatar

    FCB Ulka conceptualises new TVC for Hero Pleasure

    Hero MotoCorp has unveiled its latest TV commercial for Pleasure, the 100cc, light and zippy scooter. The commercial has been conceptualized by FCB Ulka, and features new sensation Alia Bhatt.

     

    Hero had led the way a few years back to establish the scooter category for women with Pleasure and it has managed to carry forward its strength consistently through thought provoking advertising over the years.

     

    The ‘Why should boys have all the fun’ platform with this new campaign takes a leap further where the scooter is not just a commute or enabler of fun but it is the fun. The television comes from the thought when it comes to enjoying the thrill of riding, why should boys have all the fun.

     

    Alia Bhatt is the new face of the brand and the TVC portrays her in her fun loving, confident, adventurous avatar which matches with the personality of the scooter as well. The TVC shows her enjoying her time with her partner, the pleasure scooter in the lovely locales of Kulu Manali.

     

    Vasudha Misra, Senior Creative Director, FCB Ulka Delhi, said, “Hero Pleasure is all about putting girls on an even keel with boys. From being a vehicle that helps women ‘go places’ we wanted to evolve it into a vehicle of pleasure. Hence, the idea of why should guys be the only ones to ride purely for the fun of it. Also, the role of music was extremely important in the concept. Indian rap has, fairly or unfairly, got a misogynistic image. So we purposely used rap, and a light-hearted banter between a guy and girl, to drive home to message.”

     

    Sharad Mathur, Vice President, FCB Ulka Delhi, said, “The TVC is aimed at breaking the stereotypes in the Indian society about girls not able to go out and live life as boys do. The communication showcases the protagonist enjoying the thrill of riding the all the new Hero Pleasure, lending credence to the brand philosophy that the young girl of today can go out and have fun just the way she wants and how she wants. Hero Pleasure is the scooter of the young confident girl of today who believes in fun, mischief and independence. And Alia Bhatt, the youth icon, captures this attitude perfectly. Her charm, vibrancy and naughty but nice image brings alive the proposition of the brand – Why should boys have all the fun?”

     

  • The event will be held at the ITC Grand Central Hotel in Parel, Mumbai from 3.30 pm to 5 pm

    IAA Conversations to feature Sir Martin Sorrell and Arnab Goswami

    By A Correspondent

     

    WPP CEO Sir Martin Sorrell and Times Now Editor-in-Chief Arnab Goswami will be engaged in a lively discussion on Monday, August 18 as part of the ‘IAA Conversations’ series of the Indian Chapter of the International Advertising Association. The event will be held at the ITC Grand Central Hotel in Parel, Mumbai from 3.30 pm to 5 pm.

     

    Srinivasan K Swamy

    “We find the IAA Conversations offering an excellent opportunity to engage two well-known media professionals in a meaningful dialogue on wide-ranging professional and personal topics. Sir Martin Sorrell, is one of the most important powerful media professionals in the world and our own Arnab Goswami is one of the most popular faces of news television in the country,” said Srinivasan K Swamy, President, IAA India Chapter & Vice President-Development, Asia Pacific.

     

     

    Bhaskar Das

    Dr. Bhaskar Das, Chairperson of the event said, “Both Sir Martin Sorrell and Arnab Goswami are great to listen to. And now when they sit together at the IAA Conversations, we are sure to not just have a lively session but also see some interesting insights coming up. People who follow ‘Frankly Speaking with Arnab’ will see a similar program but in a live format. An open-to-audience Q&A will follow the discussion.”

     

  • The list includes a diverse pool of creative minds from India and the globe

    Speakers for Kyoorius Designyatra, 2014 announced

    By A Correspondent

     

    Kyoorius has announced a lineup of speakers for IAA Kyoorius Digiyatra and Kyoorius Designyatra 2014. It includes a diverse pool of creative minds from India and the globe, which will engage delegates in stimulating discussions both on and off stage.

     

    IAA Kyoorius Digiyatra is an entire day event dedicated to all things digital, and will be held on 11th September. Delegates can expect to hear from the likes of: Dhairya Dand – Designer, Researcher & Artist at MIT Media Lab; Elizabeth McGuane – Content Strategist & User Experience Designer; Fernanda ‘Fefa’ Romano – Chief Creative Officer, Naked Brazil; Gaston Legorburo – Executive Director & Worldwide Chief Creative Officer, SapientNitro; Christian Etter – Founder of Etter Studio; Tim Malbon – Founding partner of Made by Many.

     

    Designyatra, which takes place from 12th to 13th of September, will offer delegates the opportunity to imbibe knowledge and insights from some of the most innovative thinkers and entrepreneurs, share their experiences and have meaningful face-to-face interactions with peers.

     

    Some of the speakers at the event include: Ajaz Ahmed – CEO and founder of AKQA; David Berman – Founder, David Berman Communications; David Law – Founder, Co-Owner, Executive Strategic Creative Director, SomeOne; David Sherwin – Fellow, Frog Design; Ivan Chermayeff – Principal, Chermayeff & Geismar & Haviv; Liam Paton – Co-Founder & Music Director, Silent Studios; Michael Wolff – Founder, Michael Wolff & Company; Morihiko Hasebe – Executive Creative Director, Hakuhodo Inc.; Jonathan Ford – Founding Partner & Chief Creative Officer, Pearlfisher; Mat Heinl – Chief Executive Officer, Moving Brands; Natasha Jen – Partner, Pentagram; Nathan Prince – Co-Founder & Creative Director, Silent Studios; Simon Manchipp – Founder, Co-Owner, Executive Strategic Creative Director, SomeOne; Stalin K – Director & Managing Trustee, Video Volunteers; Todd Rovak – Managing Partner, Fahrenheit 212.

     

    Both Designyatra & Digiyatra will be moderated by Patrick Burgoyne – Editor, Creative Review.

     

    Rajesh Kejriwal

    Rajesh Kejriwal, Founder CEO, Kyoorius said, “Year after year our aim has always been to exceed our own expectations and this year too we have aimed to get the best of the best at Designyatra. Our speakers will discuss their approach to design and share their insight into ideas that are taking the world by storm in design, digital, branding, communication and more.”

     

    This year, Kyoorius Designyatra will be held from 11th to the 13th of September at Grand Hyatt, Goa and will be attended 1300 delegates. The theme is What if?, which will be explored through a variety of formats such as talks, breakout sessions, portfolio reviews and more.

     

  • The include Creative Effectiveness; Design; Film, Print, Outdoor & Radio; Media; and PR juries

    Spikes Asia announces Jury list for several categories

    By A Correspondent

     

    Spikes Asia, the International Festival of Creativity taking place in Singapore from 23-26 September, has announced the jury members that will make up the Creative Effectiveness; Design; Film, Print, Outdoor & Radio; Media; and PR juries.

     

    “We feel very privileged to be able to announce these well-known industry names as being part of our juries for Spikes Asia 2014,” shared Philip Thomas, CEO, Lions Festivals. “They help set the standard for this year’s awards and we will watch with interest as they debate and decide the best of creative communications in the region.”

     

    The jury for Creative effectiveness comprises the foll: Matthew Godfrey, President – Asia, Y&R, Asia Pacific - Jury President; Charles Cadell, President, Asia Pacific, McCann Worldgroup, Asia Pacific; Natalie Pidgeon, Chief Strategy Officer, IPG Media brands, Asia Pacific; Nick Garrett, Managing Director, Colenso BBDO, New Zealand; Paul Roebuck, Chief Executive Officer, Singapore/Malaysia, Saatchi & Saatchi, Singapore; Rahul Kansal, Executive President, Bennett Coleman & Co, India; Ross Jackson, Asia Pacific Head Brand, Product, Client Marketing and Cross Border, Visa Worldwide, Asia Pacific; Wong Mei Wai, Head of Marketing, Vietnam Brewery, Vietnam.

     

    The Design Jury comprises Stefan Sagmeister, Designer, Sagmeister & Walsh, Global - Jury President; Dan Ellis, Regional Creative Director, S & SE Asia, Brand Union, Singapore; David Park, Creative Director, Maud, Australia; JJ (Jongjoo) Ha, Executive Creative Director, Cheil Worldwide, South Korea; Jon King, Executive Creative Director, Beacon/Leo Burnett Tokyo, Japan; Lana Roulhac, Design Director, Siegel+Gale, China/UK

     

    Praveen Das, Chief Creative Officer, Happy Creative Services, India;

     

    Pum Lefebure, Co-Founder & Chief Creative Officer, Design Army, Thailand/USA.

     

    The Jury for Film, Print, Outdoor and Radio comprises Ted Royer, Chief Creative Officer, Droga5, Global - Jury President; Ajay Thrivikraman, Chief Creative Officer, Publicis, Singapore; Erick De Souza Rosa, Executive Creative Director, Lowe and Partner, Regional

     

    Gavin Siakimotu, Creative Director, Y&R, New Zealand; Kitti Chaiyaporn, Chief Creative Director, Choojai, Thailand; Morihiko Hasebe, Executive Creative Director, Hakuhodo, Japan; Patrick Baron, Executive Creative Director, McCann Melbourne, Australia; Raoul Panes, Chief Creative Officer, Leo Burnett Manila, The Philippines; Raymond Chin, Creative Director, Wieden & Kennedy, China; Sami Thessman, Executive Creative Director, TBWA\Worldwide, Hong Kong; Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra, India; Zenobia Pithawalla, Executive Creative Director, Ogilvy & Mather, India.

     

    The media Jury consists of Mark Patterson, CEO, Asia Pacific & Chairman, China, Asia Pacific - Jury President; Atiek Sudirman, Managing Director, UM, Indonesia; Jeffrey Seah, Chief Executive Officer, SE Asia, Starcom MediaVest Group, Singapore; Jun-Woo Park, Media Group Director, HSAD, South Korea; Mike Wilson, Chief Executive Officer, Havas Media, Australia; Roid Sin, Chief Executive Officer, OMD, Hong Kong

     

    Yesudas Sankara Pillai, Managing Director, Indian Subcontinent, Vizeum, India; and Yusuke Suzuki, General Manager, Hakuhodo DY Media Partners, Japan.

     

    The PR Jury consists of David Brain, Chief Executive Officer, APAC/MENA, Edelman, Asia Pacific - Jury President; Christina Cheang, Chairman, CMG Group, Singapore; Dilip Cherian, Founding Partner & Group Chairman, Perfect Relations, India; Hock Chuan Ong, Partner, Maverick, Indonesia; John Orme, President APAC, Porter Novelli, China; Kat Thomas, Executive Creative Director, One Green Bean, Australia; Koichiro Shima, Co-Chief Executive Officer, Creative Director, Editor in Chief, Hakuhodo Kettle, Japan; Leah Huang, Managing Director, Ogilvy PR Manila, The Philippines.

     

  • In a communiqué issued this morning, JWT South Asia CEO Colvyn Harris announced leadership changes across the creative agency's key offices in Mumbai, Bengaluru and Sri Lanka

    Rajesh Gangwani, Himanshu Saxena, Joy Chauhan new heads of JWT Mumbai, Bengaluru & Colombo offices

    By A Correspondent

     

    Colvyn Harris

    JWT South Asia CEO Colvyn Harris announced leadership changes across his key offices in Mumbai, Bengaluru and Sri Lanka. Rajesh Gangwani, head of JWT South, is being appointed as Senior Vice President and Managing Partner, JWT Mumbai effective immediately. Himanshu Saxena, currently President, JWT group companies, Colombo will succeed Rajesh Gangwani as Senior Vice President and Managing Partner, JWT South. Joy Chauhan will be taking over from Himanshu Saxena as President, JWT group of companies, Colombo. Announcing their appointment, Mr Harris said, “Rajesh and Himanshu are both dynamic leaders with strong connections to the markets, the consumers and the clients. By leveraging their strengths and strategic insights, JWT is uniquely positioned to maximize growth in these critical markets.”

     

    Rajesh Gangwani
    Himanshu Saxena
    Joy Chauhan

    “Having successfully established brands like Pepsi foods, Nestle’ and more recently Airtel, Joy’s move to Sri Lanka will help develop his career further. He has managed large teams and big brands and that experience will hold him good stead. JWT Colombo is one of the most admired agencies in Sri Lanka and that will continue under Joy’s leadership,” he added.

     

    Tista Sen, National Creative Director, JWT India, will be Rajesh’s creative partner and together they complete the leadership team at JWT Mumbai.

     

    “I look forward to my second innings in Mumbai and to the opportunity of leading our flagship office. Having been part of some amazing journeys on brands like Nike, Levi’s, Madura, Lifestyle and others, it’s going to be exciting times ahead.  Mumbai has a great portfolio of brands, a fabulous client mix and a fantastic talent pool,” said Mr Gangwani on his appointment.

     

    It’s a homecoming for Mr Gangwani, who joined JWT Mumbai as a Management Trainee in 1991 and worked on Hindustan Unilever, and other Mumbai clients. He was later transferred to Bengaluru in 2002 and has been leading the office since Jan 2008 and later as Head of South, since 2011.

     

    With 22 years of experience in Advertising, Branding, Consumer Research and Sales, Himanshu Saxena comes in with diverse experience of leading brands, offices and cross functional teams. As Head of the JWT Group in Sri Lanka, Himanshu was overseeing JWT and the recently set up Contract advertising.

     

    “In our 150th year JWT India has reached great heights of achievement.  It is both an honour as well as a huge responsibility to lead a region as dynamic as JWT South. I look forward to carrying on the good work and pushing the bar higher. Leading JWT Sri Lanka was truly an enriching experience and I am glad to move on to the next professional assignment after three years in Colombo.” said Himanshu Saxena on his new role.

     

    Senthil Kumar

    Senthil Kumar, National Creative Director, JWT India, will continue to lead JWT South and Kolkata as Himanshu’s creative partner.

     

    “It is an immensely exciting opportunity for me to be a part of a great legacy like JWT Sri Lanka. To be a part of a growing market like Sri Lanka, is the high that I really wanted at this point in my career. Armed with the rich experience of some of the best national and international brands like, Pepsi foods, Nestle, Hero and Airtel, I feel my learning will help me grow the brands and businesses at JWT Sri Lanka. JWT will continue to shine,” said Joy Chauhan on his move to Sri Lanka.

     

  • The forum will be held on August 6 at 4 pm at the International Convention Hall, Bombay Stock Exchange, Mumbai

    IAA Young Turks Forum to host Mahesh Bhatt and Stuart Sender

    By A Correspondent

     

    The International Advertising Association (IAA) India Chapter, has invited Mahesh Bhatt, renowned film-maker and Stuart Sender, President, Balcony Films, Los Angeles, USA on Wednesday, August 6, 2014 at 4pm to share their thoughts on ‘How Cinema influences Culture and Marketing’ and also interact with the audience as part of the IAA Young Turks Forum.

     

    HBO South Asia is Presenting Partner of the IAA Young Turks Forum. The event is being supported by the Bombay Stock Exchange.

     

    Mahesh Bhatt is a prominent film director, producer and screenwriter. His critically acclaimed movies include Arth, Saaransh, Janam, Naam, Sadak and Zakhm. He is also a columnist and is regularly featured in leading publications – both English & Hindi.

     

    Stuart Sender Film is a producer, director & writer and has been nominated twice at The Academy Awards. He has crafted stories of influential people, including Nelson Mandela, HRH the Prince of Wales (Prince Charles) and actor Matt Damon.

     

    Said Srinivasan K. Swamy, IAA India Chapter & Vice President, Development Asia/Pacific region of IAA, “We are delighted to host Stuart Sender and Mahesh Bhatt, two master craftsmen who will enrich us with their experience in film-making and bring about the influence Cinema has on our lives and Marketing aspects of products and services”.

     

    Monica Tata, Managing Director, HBO South Asia, Presenting Partner of the IAA Young Turks Forum, said,  “HBO is known for its path breaking content, where creativity meets originality. We are delighted to be associated with this thought provoking exchange from which young leaders will learn and get inspired”.

     

    “The IAA Young Turks Forum is very excited to bring two legendary speakers from Hollywood and Bollywood who will teach the audience a few lessons from the world of Cinema and inspire them on how they could use creativity in their business and personal dealings,” added Manish Advani, Head, Marketing and Public Relations, Mahindra Special Services Group, and Chair of the IAA Young Turks Forum Series.

     

  • Leading youth skincare brand launches its 'See the Real Me' campaign

    New Clean & Clear campaign inspires teens to reveal true self

    By A Correspondent

     

    Leading youth skincare brand, Clean & Clear, has released its new TVC which inspires teenage girls not to let their appearance and physical imperfections define them but instead to feel confident and assert their real talents and abilities. The latest TVC is a natural extension for the youth brand that has always played the role of a trusted friend that enables positive teen confidence.

     

    The brand that has been closely associated with ‘best friends’ who positively support each other is now using its strong relationship with teenage girls across the country to inspire them to celebrate what makes them different and is asking them to inspire each other to join the movement.

     

    The brand’s new philosophy of ‘See the Real Me’ stems from the insight that most teenage girls want to be loved and accepted for who they are but are afraid of being judged by others, especially because of their appearance. Based on insights from teenage girls in India, the TVC aptly addresses the issue of how teenagers very often get associated with nicknames that reflect their perceived image and not their actual talents. Through the new campaign Clean & Clear wants to inspire teenage girls to find the courage to look beyond the ‘name-calling’ and to embrace their uniqueness by celebrating their real achievements and capabilities with small acts of courage.

     

    According to Ganesh Bangalore, General Manager – Marketing at Johnson & Johnson India, “Clean & Clear fundamentally believes that every young girl has innate potential which makes her unique and special. All she needs is a little courage to dazzle people with her true abilities and inspire other girls around her.”

     

    The ‘See the Real Me’ campaign is being promoted on a global scale and the new TVC is the first step in disseminating the new message in India. After its huge and ongoing success in the US market, the campaign has been suitably adapted to address the issue of ‘name-calling’, which is prevalent amongst Indian teenagers.

     

    The 30-second creative ad features young girls talking about the nicknames they are given because of their appearance, such as oily skin or pimples, but then find the courage to show their real talents with Clean & Clear’s help. Developed by DDB Mudra Group India, the ad captures the essence of the campaign perfectly by featuring everyday girls who speak confidently about themselves. Instead of using trained actors and models, for the first time the agency has street-cast girls for an ad campaign to add what actors can’t – authenticity and spontaneity.

     

  • The partnership will assist in developing the best strategic communication route for VIP Industries and create a stable, resounding image for its brands including VIP, Carlton, Alfa, Aristocrat, Skybags and Caprese

    VIP hands over Communications mandate to LinOpinion GH

    By A Correspondent

     

    LinOpinionGH has announced their win of VIP Industries Ltd., the leading luggage manufacturing company in India. The partnership will assist in developing the best strategic communication route for VIP Industries and create a stable, resounding image for its brands including VIP, Carlton, Alfa, Aristocrat, Skybags and Caprese. The account was won via a multi-agency pitch.

     

    SudipGhose

    Speaking on the association, Sudip Ghose, Vice President – Marketing, VIP Industries Ltd said, “We are proud to be associated with LinOpinion GH and we look forward to a successful and long standing association with them. With their vast expertise in the retail and lifestyle sector, we are sure that VIP Industries will evolve into an even stronger entity and our brands will get a distinct positioning thereby impacting on image and market share.”

     

     

    Ameer Ismail

    Commenting on the new win, Ameer Ismail, Executive Director, LinOpinion GH and Lowe Lintas and Partners says, “We are thrilled to partner with such a prestigious and iconic brand. At LinOpinion GH, we cater to the requirements of diverse clients.With our domain expertise and proven track record we demonstrated the right mix of insight, strategy and ability to execute seamlessly across market segments through the pitch processes. We will use unconventional and innovative communication routes to add value to this campaign as it unfurls. VIP is a highly coveted name in the luggage manufacturing industry and we are extremely proud to have them on board with us.”

     

    For LinOpinion GH, VIP Industries comes as a significant addition to their already existing roster of some leading clients in the lifestyle, travel and luxury retail space. These brands include Seiko, Supermax, Tourism Victoria, Starwood Group, Etihad Airways among others.

     

  • Dentsu Aegis Network has announced the appointment of Harsha Joshi as Executive Vice President – Group Trading

    Harsha Joshi joins Dentsu as VP-Group Trading

    By A Correspondent

     

    Harsha Joshi

    Dentsu Aegis Network today announced the appointment of Harsha Joshi as Executive Vice President – Group Trading. She will report to Ashish Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network.

     

    Ms Joshi has over 23 years of experience in Media Buying & Planning, Branded Content and Media Audit & Advisory. She has been the head of Media Buying at Fulcrum (Mindshare), headed Media Buying at Madison Media for 12 years. She also served as CEO – Media & International at Spatial Access Media Solutions and her last stint was at McKinsey,India as Media Advisory

     

    Commenting on her appointment, Mr Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network said, “The remarkable growth that the Dentsu Aegis Network has had has resulted in our scale growing rapidly. To ensure our clients get the best global practices in the extremely important area of Trading, we decided to invest in a very senior resource. After evaluating several candidates, we were delighted to have Harsha join us. She brings with her unparalled experience in the area of Trading and we will use her expertise across the Dentsu Aegis Network. Trading is our strength and Harsha will help us maintain that edge”.

     

    Excited about the new assignment, Ms Joshi said: “I am truly looking forward to this role. With three strong media agencies, Carat, Vizeum and Dentsu Media in our group, and with so many large local and global clients, I am sure that we will be able to add value to our clients like no other agency can. Their professional & transparent approach, backed by best-in-class people, global tools, learning and systems attracted me to join Dentsu Aegis Network, which is India’s fastest growing advertising and media network for the second year in a row”.

     

  • First ever campaign from Mahindra for its Commercial Vehicles (CVs) portfolio

    Mahindra takes the ‘Taqdeer Badal De’ route for its commercial vehicles portfolio

    By A Correspondent

     

    Mahindra & Mahindra Ltd. has launched its first ever TVC for its Commercial Vehicles portfolio. At the core of the film lies Mahindra’s commitment to partner with its customers in their journey towards progress and prosperity, in keeping with the company’s philosophy of RISE.

     

    The storyline highlights five individuals who own different vehicles from Mahindra’s commercial vehicles range and propagates the vehicles’ ability to shape their destinies. The TVC is the second portfolio communication from Mahindra after the highly successful ‘Live Young, Live Free’ campaign which showcased its personal range of vehicles. The commercial also reinforces the Mahindra DNA of tough and rugged vehicles.

     

    Vivek Nayer

    Speaking on the new television commercial, Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd, said, “Mahindra offers the widest range of small commercial vehicles which are known for their tough and rugged design, low maintenance cost and high fuel efficiency. Further, our commercial vehicle owners have a unique bond with their Mahindra vehicles. It provides them with the means to fulfil their aspirations to achieve progress and prosperity which is completely in line with Mahindra’s core purpose of Rise. With the new commercial vehicles portfolio film, we intend to further cement this partnership and the deep emotional connect that the Mahindra brand has with its customers.”

     

     

    Robby Mathew

    Robby Mathew, National Creative Director, Interface Communications Pvt. Ltd. said, “Making this TVC was challenging as the previous campaign Live Young Live Freehad already created a benchmark of its own. Through this film we have tried to communicate the aspirations of rising Indians who dream to prosper with Mahindra commercial vehicles.”