MxMIndia

Category: ADVERTISING

  • The idea for the new TVC was born out of drawing parallels to the few moments in life that feel good. Thus was born the campaign thought of "Feels that good"

    ‘Feels that good’, asserts Polo in new TVC

    Globally, the Polo has been around and enjoyed for generations. In India too, the much-loved hatchback has been widely accepted in all its variants and editions. Which is why, when it was time to launch the New 2014 Polo, Volkswagen’s campaign had to ensure a similar level of enthusiasm and curiosity. For it was a clear case of ‘the good becoming better’.

     

    The idea for the new TVC was born out of drawing parallels to the few moments in life that feel good. Thus was born the campaign thought of “Feels that good”.Like all Volkswagen TVCs, this one too is endearing and simple, yet entertaining at the same time. Taking forward the thought of “Feels that good”, the film illustrates the story of two brothers. The younger of the two always gets the raw end of the stick, as he ends up with all the ‘hand-me-downs’ from his cooler older sibling. From school books to uniforms to shoes and even bicycles, it’s always second-hand. Ultimately, the story takes a big turn. The younger brother, now all grown up, comes into his own when we see him driving the sparkling New Polo, while his older sibling is still using a nondescript old car.

     

    Sonal Dabral

    Commenting on the campaign Sonal Dabral, Chairman and Chief Creative Officer, DDB Mudra Group, said, “The new refreshed Polo has unique features that deliver a superior driving experience. We used hand-me-downs as a creative device to make the point that driving the new Polo, with these features, makes you feel so good. It uses the tonality of all Volkswagen advertising where the product is at the centre and there is humour woven around it, leaving the viewer with a ‘feel good’ factor.”

     

  • The initiative is a unique attempt by an Indian bank to involve people beyond transactions and get them to experience the bank through its beliefs

    Axis Bank & Lowe Lintas unveil myideaofprogress.com

    By A Correspondent

     

    Axis Bank and Lowe Lintas have unveiled myideaofprogress.com, one of the largest consumer engagement initiatives undertaken in the banking industry. The initiative will see the entire network of Axis Bank actively promoting the philosophy along with a 360 media campaign on TV, digital, outdoor and radio to reach out to as many people as possible.

     

    The initiative is a unique attempt by an Indian bank to involve people beyond transactions and get them to experience the bank through its beliefs and to reach out to them so that they get to like the bank for what it does.

     

    Axis Bank’s articulation of progress, Badhti Ka Naam Zindagi, captures the continuous, all-inclusive nature of progress. And the current campaign, on-air since June, is about how progress has different connotations for different people. In this case Deepika Padukone. Taking it forward from there, in the latest leg of the campaign, Axis Bank is taking its philosophy to the next level by embarking on a journey to connect directly with existing and potential customers of the bank.

     

    The challenge for Lowe Lintas was to keep the idea simple, yet such that the multiple facets of progress come across in a manner not done before while engaging people so that they participate and interact with the brand not only at a transactional level but also a deeper emotional level.

     

    The simplest way to connect in fact is to actually ask people what Progress means to them. And that’s just what one needs to do – tell Axis Bank what Progress means to them.

     

    For this a dedicated microsite – myideaofprogress.com was created. One can also go to select Axis Bank branches and submit their idea of progress. Of all the entries few will be shortlisted and will be put up for voting culminating into a possible execution by Axis Bank basis the votes and the decision of a jury.

     

  • The communication was developed as a tool to warm up the lady to the needs of her man

    Sequel to the Beer Shampoo man takes off

    Taking its Beer Shampoo proposition further, Publicis has unveiled a new TVC for the brand. The thought process that was followed for Beer shampoo was that while every man is entitled to buy his own manly Beer Shampoo for his own hair, there was a practical barrier. In most cases, the lady of the house reserves the first right to the shopping cart. Hence, it was critical for the brand to encourage the lady of the house to buy into Beer Shampoo.

     

    The communication was developed as a tool to warm up the lady to the needs of her man. It seeks to make the shampoo as essential to her own happiness as it is to her man’s. The communication achieves this by igniting the emotional trigger of every woman wanting her man to be manly, particularly in romantic situations.

     

    Commenting on the new TVC, Raja Chakraborty Head Marketing – J K Helene Curtis Limited said, “The recent Park Avenue Beer Shampoo creative has been conceptualised to generate more trials for the product among those who are aware but having some apprehension or the other to use it. We are sure this creative will put those apprehensions aside and get more trial into the product”.

     

    Bobby Pawar

    Bobby Pawar, Director – Chief Creative Officer – South Asia at Publicis Worldwide said, “This is Beer Shampoo Part Do – the sequel. It stars the epitome of manly man-ness, the peak of the pinnacle of male perkiness; Rockland Steel. He became quite a hit with the people in his debut. In this go-around we see the softer side of the man, as he waxes eloquent about what man hair feels like with his own style of poetry, which admittedly veers more towards cheesy than Shakesparean (I doubt if he can spell Shakesparean). Armed with a pan flute that magically transports you from place to place, he drops hair wisdom that is as golden as, well, his outfit.”

     

  • The TVC created by Soho Square will air across channels in nine different languages

    That’s my ride, affirms Honda Mobilio in new TVC

    Honda Cars India Limited (HCIL) unveiled a new ad campaign titled ‘That’s My Ride’ for new model Honda Mobilio. The new Honda Mobilio marks an evolution in the MPV segment by offering a unique combination of sporty exterior styling along with space, comfort and utility in just the right size to suit the needs of Indian families. Honda Mobilio, HCIL’s maiden entry into the MPV segment in India will be available in both Diesel and Petrol fuel options.

     

    The TVC created by Soho Square will start airing across channels in nine different languages.

     

    The objective of the ad campaign was to announce the arrival of the new 7-seater while keeping the focus on its rational as well as emotional benefits for the entire family. The film opens on a family which is a modern-day joint family of seven people. The family approaches its new car, the Honda Mobilio and breaks into a rap battle. The TVC depicts the idea of a perfect utility car for the entire family through this family rap battle. The grandparents, the kids, the mom are locked in a rap battle, trying to prove that the car was bought for them and no one else. The kids argue that their father loves them the most and hence bought the car for them. The car takes them places- be it vacations, game, park or school. At the end of their argument, each of them call the Honda Mobilio, “my ride”.

     

    Jnaneswar Sen, Sr. VP – Marketing & Sales, Honda Cars India Ltd said, “The Mobilio is essentially a family vehicle and requirements of each occupant have been taken care of while developing the Mobilio. The car has a very progressive style and also delivers all the rational features to drive the family around with all the comfort. Honda Mobilio is a car for the Man and the Family -“ApneLiye, ApnoKeLiye.” We are sure that the new Honda Mobilio will further strengthen the bond with our esteemed customers. The launch campaign “That’s My Ride” will specifically appeal to the family people.”

     

  • The campaign focuses on imparting education through television

    TV is good for kids, says Tata Sky in new TVC

    Tata Sky has launched its latest ad campaign ‘Ab Bachchey Seekhein TV se’ (Kids learn with television). The ad is set out to convey the fact that while television is a great entertainment medium, it is equally a good learning aid, helping children gain beyond bookish knowledge.

     

    The campaign is targeted primarily at the parents with children between ages 6 to 12 years, trying to break the myth most Indian parents have on ‘television is only mindless viewing for kids’. One of the three ad films features a young boy stating an interesting fact on how to find out if the eggs are old or new. Similarly the other two ads have two kinder garden aged girls quizzing the audience on facts about ‘rhyming words to orange’ or ‘how to escape a leopard’ that catch you by surprise and leaves you with a smile. All the three ad films deliver the overarching message -Television is good!

     

     

    Vikram Mehra

    Vikram Mehra, Chief Commercial Officer, Tata Sky said, “Kids today are smart, not just studious. Give them the right content in an interesting package and see them absorb the knowledge at lightning speed. Over the last few years, Tata Sky’s pioneering efforts in ‘education through television’ with interactive (Actve) services and a bouquet of infotainment channels have been very well received by subscribers, specifically kids. With this campaign we wish to take the message to markets across the country on how fruitful learning through television can be.”

     

     

    Abhijit Avasthi

    Elaborating on the ad campaign, Abhijit Avasthi, National Creative Director, Ogilvy & Mather said, “If you ask any parent they would say that television and education are like chalk and cheese, rather most will insist that television gets in the way of education. But what we found out in research was quite the contrary. Parents are starting to recognize that there is enough wholesome content on television to supplement their kid’s academic learning, more so in smaller cities where there are very few avenues to give kids holistic education, television plays a role to provide that. Our campaign, ‘Kitna kuch seekh saktein hai bacche TV se’ features kids flaunting the interesting pieces of knowledge that they have learnt from the 13 learning channels that Tata Sky has to offer.”

     

  • Several creative leaders in India are increasingly vocal about missing the forest of creativity for the trees of a final tally

    Gunning for more ad awards, creativity loses plot

    By Ravi Balakrishnan

     

    A little over a decade ago, when the Abby awards were still the only show in town, the after party found Prasoon Joshi in a pensive mood. As team Ogilvy celebrated their ‘agency of the year’ win with a characteristic lack of subtlety – drums, horns, and people in black posing for interminable photoshoots – Mr Joshi, then early in his stint at Mc-Cann Erickson reasoned, “There are youngsters from many agencies who’ve won their first trophy tonight. But all of that is being forgotten in this obsession with who won most. We should celebrate the work and not the numbers.”

     

    Mr Joshi may have been among the first to voice this concern, but he’s far from the last. Several creative leaders in India are increasingly vocal about missing the forest of creativity for the trees of a final tally.

     

    Festivals like Cannes Lions have arguably made things worse, adding layers to the competition like Holding Company of the Year. WPP won for the fourth time running in 2014, which according to media reports led Interpublic to boast of its far better win to entry ratio. Closer home, Goafest officially scrapped ‘agency of the year’, ostensibly to make it more about the work and less about the numbers. It however resulted in a cottage industry where previously math-phobic creatives sliced and diced the numbers till they were left with a rank that satisfied them.

     

    Apart from no year being complete without some controversy, protest or conspiracy theory, the numbers game is tainting large parts of the industry.

     

    Remember all the worldwide chief creative officers who’ve lashed out against scams? Creative directors in their employ will tell you, off the record of course, that the scamming happens entirely with their approval, frequently on their insistence. Truth be told, it’s hard to say no when even a laggard that gets lucky and scores bronze adds one more to the total tally. It’s resulted in a business where scams are the worst thing to happen only so long as you get caught.

     

    The judging process too is compromised as long as tallies – official or unofficial – continue to be important. Says Bobby Pawar, chief creative officer, Publicis, “Judges may be more open to acknowledging how they feel about a piece of work when voting for it doesn’t make them losers. When you have younger people on the jury who haven’t won that much, it’s hard (for them) to be charitable.” In every award jury, if some industry folk are to be believed, there are people wondering “what’s in it for me?”

     

    With the role of tallies coming into question, the Gunn Report is perceived to be the biggest villain of the piece. Started in 1999 by former Leo Burnett adman Donald Gunn, it’s currently the largest, most authoritative source of league table on ad agencies. The 2013 edition considered 46 award shows – global, regional and national. While undoubtedly a definitive source of information on the varying creative fortunes of agencies, doing well in the Report has become an unhealthy obsession.

     

    Mr Pawar says sardonically, “It’s a great idea – for Donald Gunn. Or CEOs and creative guys looking to put notches on the belt. I don’t think it’s a good idea for work. Let’s not reduce creativity to accounting because that’s what these things do.” Adds a creative chief who wishes to remain anonymous, “I know the networks love Gunn but does the report motivate me to break the mould? Is it inspirational?

     

    Or just an impotent report card?” The latter has no place in an industry that’s playing it fast and loose, finding ideas from unlikely sources, some of whom are not agencies. The Gunn Report had not responded to our questions at the time of going to print.

     

    The alternative: Let the year be remembered not for who scored the maximum but for the best work. Irrespective of where it came from or what else the agencies who created those pieces won. In spite of being the top ranked Indian shop by Gunn this year, Mr Joshi, currently president – South Asia, McCann Worldgroup continues to have a purist perspective.

     

    “The creative world is more like a garden than a wrestling ring. We shouldn’t be trying to outshine each other but to complement each other. People will say ‘here comes Prasoon again with his poetry’, but I’ve said this since I was in school. Every child is unique but the moment you ask ‘kitne number aaye?’ you make him start thinking in those terms.”

     

    However, in spite of these pious and occasionally poetic sentiments, it’s unlikely that tallies are going anywhere. Because as KV Sridhar aka Pops, chief creative officer at SapientNitro points out Gunn and accounting are unnecessarily being pilloried. For one, the report is a lot more nuanced, measuring both the width as well as depth of wins.

     

    At worst, it represents a deeper malaise: “Gone are the days when creative people were obsessed with peer recognition. Awards are now more about business development. There’s nothing wrong (in wanting to win big) since this is how advertising agencies sell themselves. It’s both for the benefit of new marketers and to tell your existing clients ‘we’ve still got it.’”

     

    The obsession with tallies is less about creative oneupmanship. Says Mr Sridhar, “It’s the obsession of people like Martin Sorrell and Maurice Levy. It’s a global diktat to every agency since this is how a brand seeking to enter the country decides on who to start talking to. Every country head is measured by creative reputation as much as bottomline. If you deliver 21 per cent instead of 23 per cent you are sacked, but if you’ve got a creative reputation with 21 per cent, you get your bonus.”

     

    And so what it comes down to is this; when the agency man’s stuck at the wrong end of the barrel, even the most virtuous will start Gunning for more awards. Don’t blame the player, blame the game.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Brian Sheehan, former CEO of Saatchi & Saatchi, predicts the beginning of integration or consolidation in agencies

    Need to focus on Consumers: Brian Sheehan

     

    By Pritha Mitra Dasgupta

     

    Although he quit advertising in 2008, Brian Sheehan, a former CEO of Saatchi & Saatchi, is still a part of the network as chairman of the Saatchi & Saatchi WW Toyota Executive Board, which works exclusively on the Toyota account. Sheehan spent 25 years with the agency, 15 of which were as CEO leading its business in markets including Japan, Hong Kong, Australia and Los Angeles.

     

    In his maiden trip to India, Mr Sheehan spoke on the shifts in advertising and his association with Toyota, the agency’s biggest client. Edited excerpts:

     

    What’s your association with Saatchi & Saatchi right now?

     I run the Toyota worldwide board for Saatchi & Saatchi. And much of my 25-year career I have worked with them (Toyota).

     

    So, when I left Saatchi, Kevin Roberts, who is the worldwide CEO, asked me if I would continue coordinating the Toyota business on a global level. So I chair and run probably four-five meetings in a year with all the global people who run the Toyota business.

     

    You spent a major portion of your career in Japan, Hong Kong and several other markets in the Asia-Pacific. What kind of shift in advertising do you see now?

    It’s totally different from when I was here. I was in APAC from 1988 to 1999 and that was really the era of traditional advertising.

     

    What we are going through right now is a number of revolutions happening at the same time. The digital revolution that led to the social media revolution which led to the mobile revolution which has ultimately led to the data revolution.

     

    So all of those things have created a lot of fragmentation in the market. While that’s quite natural, clients don’t want to deal with so many different agencies to come up with one campaign. So we will see the beginning of integration or consolidation in agencies.

     

    Globally, can you talk about one or two key trends that will define the future course of advertising?

    That’s a tough one because if I could read the future, I would be a rich man. But I think the key trend that we are going to see is a return of the focus to the consumer.

     

    Right now there is a real focus on technology, data and things that help you reach consumers.

     

    But what is lost in all of those is what’s the real need of the consumer.

     

    In one of your previous interviews you said big data without Love marks is meaningless. What do you mean by that?

    If you have big love without big data, you will never reach your full potential. However, if you have big data without big love, it’s a complete waste of time. Because you don’t have a message that consumers care about. And the problem is so many people are now obsessed with data but they forget why we want the data. But I must also admit that data is extremely valuable but people are misusing it. They are in love with the data instead of the consumers.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Advertising Agencies Association of India felicitates Ramesh Narayan with lifetime achievement award

    Adland Nice Man Ramesh Narayan given a fitting Salute

    Ramesh Narayan being felicitated by AAAI President Arvind Sharma. Photograph: Sakshi Kapoor/dna

     

     

    By Shobhana Nair

     

    Veteran ad and media personality Ramesh Narayan was felicitated by the Advertising Agencies Association of India (AAAI) with the Lifetime Achievement Award last evening (Thursday, July 24) at an event attended by top ad and media trade professionals.

     

    Arvind Sharma

    Making his opening remarks, AAAI President Arvind Sharma said, “Everybody says do good to others but Ramesh is one guy who actually follows it. He practises it and has been doing it for over a quarter of a century. That’s why he has many admirers in the industry. He has made so much of a difference to the industry.”

     

    Mr Narayan started his career in the media in 1982 and established his agency Canco with no experience in advertising and without a client in hand. However, soon there were clients who came on despite having the bigger agencies empanelled and Canco had on its roster among the biggest advertisers in the country. Mr Narayan wound down his agency in 2006 even as there were some serious overtures for an acquisition.

     

    He has been active in all trade associations and instrumental in the organizing of the Ad Asia conventions in the country.

     

    Accepting the award from the AAAI, Mr Narayan thanked his friends and peers who had flown from all across the country on the occasion. He also remembered his father, the late CA Narayan, who had made the maximum impact on him.

     

    Said Nagesh G Alai, Group Chairman, FCBUlka: “Ramesh has been a long-time advertising veteran who believed in some ethical way of doing business. However, since the ethics were moving out of the business, he decided to move away rather than falling prey to it. Even after retirement, he has been quite active in terms of engagement with the industry like awards, recognition of young achievers so on and so forth.  He truly deserves the award because of his continuing engagement and professional approach to it. At a personal level, he is a good human being. I have known him for 25 years. He truly deserves it.”

     

    Summing up the sentiment of the fraternity, Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network, and Honorary Secretary, AAAI added: “A lot of credit for the work on policies and the strength of the AAAI goes to Ramesh. If one person deserves the Lifetime Achievement Award, it is him.”

     

    Some more comments and reactions to the felicitation of Mr Narayan:

    Sam Balsara, Chairman & Managing Director of Madison World: I think it’s a very well-deserved award for Ramesh. It is really creditable that even after so many years of him closing down his agency, he is still involved with the industry and continues to contribute substantially for the overall well being of the industry which I think is very creditable.

     

     

    Srinivasan K Swamy, Chairman and Managing Director, RK Swamy Hansa group: I nominated Ramesh Narayan for the AAAI Lifetime achievement award. The committee found him fit to honour him. I have known him for many decades and we have worked together for many years. It was thanks to Ramesh Narayan that we got the IBF and AAAI agreement signed. He is a very nice, humane, hospitable, caring and friendly guy. I have not come across any industry colleague who is as humane as him.

     

    Pradeep Guha, Managing Director, 9X Media: Truly anything that happens in this industry and certainly in the last 15 years, I can say Ramesh has had a role to play. The only thing is he is just too shy. He doesn’t take credit for anything. He’s the hidden hand in everything that happens in the industry and he continues to do so. Without him, our industry would have been a lot poorer. We are really blessed to have a person like him in our industry.

     

    K V Sridhar, Chief Creative Officer, SapientNitro: Ramesh Narayan is a wonderful human being. You can’t find a human being who is better than him in advertising. He has done such selfless service to the industry through AAAI and now with IAA. He is one of those industry veterans who has stood for the industry and represented the industry across many forums in the world. He has held the image of the industry and took that forward everywhere. That’s the reason why he deserves it. There are very few industry spokespersons as people look into their own business, agenda and people. But he has nothing.

     

    Bharat Patel, ISA Member and Independent Director, Birla Sun Life Asset Management: Ramesh Narayan has been the backbone of the Indian advertising especially for the associations like AAAI and IAA. I have not seen anyone like that who has supported advertising in India like this. These are people who have been successful in advertising but there has been no Ramesh Narayan who really got the advertising community together and achieved so much.

     

    Shekhar Swamy, Group CEO, R K Swamy Hansa: Ramesh Narayan is a great guy who has done many things for the industry and he deserves the award for the amount of time that he has put. He has worked selflessly into the promotion of the industry. We are here to celebrate with him. Congratulations to Ramesh!

     

     

    Partho Dasgupta, CEO, BARC: Ramesh is one of the greatest guys that I’ve met. I am here to wish him for the rest of his life. At the peak of his career, he renounced everything. How many people can do that? It is an amazing thing to do. So many people aspire to do so but will not be able to achieve it.

     

     

    Madhukar Kamath, Group Chief Executive Officer and Managing Director, DDB Mudra: If ever there’s a person who truly deserves this award then it is Ramesh Narayan. Apart from the accomplished professional that he is which I am not qualified to talk abou, Ramesh is one of the nicest persons in the industry. We require more and more of Ramesh Narayans. A person with no agenda, clear heart,  and one who wears his heart on his sleeves. He never says no and importantly, a person who gets things done. Ramesh is an idol for me. Less talk, more action is Ramesh Narayan.

     

    Rana Barua, CEO, Contract Advertising: It’s absolutely an honour to be here. He is one of the most silent and hard working people in the industry. Though he is very silent but he goes about doing things meticulously. This is something which should have happened many years before.

     

     

    Paritosh Joshi, Principal, Provocateur Advisory: “Ramesh Narayan is somebody who has given so much for the development of the industry. He had his own agency which he exited it. He moved on after spending so many years. The profit motive was gone for him. He was not running his agency anymore but here’s a guy who genuinely believes in the development of the broader communication professions. There are very few people who do that with a genuine sense of selflessness. Hats off to him on all fronts.”

     

  • Senior ad professional and advisor, FCB Ulka, Dr M G Parameswaran, was elected President of the Advertising Agencies Association of India (AAAI) for the year 2014-2015 at its AGM held on Friday

    M G Parameswaran is new AAAI president

    M G Parameswaran

    By A Correspondent

     

    Senior advertising professional and advisor, FCB Ulka Advertising Pvt Ltd, Dr M G Parameswaran, was elected President of the Advertising Agencies Association of India (AAAI) for the year 2014-2015 at its AGM held on Friday. Nakul Chopra, CEO South Asia, Publicis Communications was elected Vice-President.

     

    Other elected members of the Executive Committee are: Nagesh Alai (Interface), Sam Balsara (Madison), Rana Barua (Contract), Ashish Bhasin (Aegis Media), Kunal Lalani (Crayons), Rohit Ohri (Dentsu Creative Impact), Pranav Premnarayen (Prem Associates), CVL Srinivas (GroupM), Vivek Srivastava (Innocean) and Srinivasan K Swamy (RK Swamy BBDO). Arvind Sharma as the immediate past president will be ex-officio member of the new execom.

     

  • The branding budget has gone up from Rs 550 crore two years back to Rs 1460 crore.

    Ogilvy & Mather to do branding campaign for Diu & Daman tourism

    By Vishal Dutta

     

    Diu & Daman, the Union territory located near Gujarat’s coastline, will promote itself as tourism destination through a branding blitz to be led by Ogilvy & Mather. The Centre has raised the budget allocation from Rs 550 crore, two years ago, to Rs 1,460 crore.

     

    “In the first week of August, we will unveil a logo for Diu & Daman Union Territory” said Bhupinder S Bhalla, Administrator, UT of Daman & Diu. The union territory is mainly flocked by tourists from dry Gujarat looking for liquor. The new plan will have other tourists interests too.

     

    “We will release the Vision 2020 document for Dadra & Nagar Haveli,” said Mr Bhalla, who was on a visit to Ahmedabad to unveil its first dedicated cycle track in Diu. Already 4.2 km has been build and 7 Km would be completed by 2014 with an estimated cost of Rs 37 crore that would provide connectivity between almost all parts of the city. Similar kinds of projects for Daman and Silvassa have also been planned.

     

    Mr Bhalla, who took charge as Administrator of both the Union Territories in September 2012 and approximately around the same year, when the Union Government increased its annual budget allocation from Rs 550 crore to Rs 1460 crore, he aggressively pursued to increase the infrastructure quality of the UT areas in Daman and Diu and Dadar Nagar Haveli (DNH).

     

    He said that about Rs 400-500 crore has been spend on islands infrastructure upgradation in last two years that includes old and new roads, bridges and other infra projects. While he had awarded long-term (10 to 20 years) solid waste management collection contracts to private players in DNH, the tendering process of Diu and Daman islands would soon get completed.

     

    Modern underground sewage system and solid waste management system will be implemented to develop the region. Silvassa, the capital city of Dadra and Nagar Haveli (DNH), has seen Rs 200-crore investments for tourism projects that include Rs 100 crore for a river front project on Daman Ganga.

     

    “I have to struggle to make others identify the island. Most of them believe that it’s near to Goa, while the reality is that it’s near to Gujarat” said Mr Bhalla. He further adds that Daman & Diu and Silvassa did not do much for developing tourism, but it developed on its own as a tourist destination mainly for the local population from Gujarat.

     

    “But now we intend to make a serious attempt to develop it as a tourist destination that matches global standards,” he said adding that the purpose of having a tourism promotion campaign and branding is to increase the average number of days stay from 1.7 days to 3 days for the tourist, but that can be achieved only if the infrastructure facilities are better in the island.

     

    Daman & Diu and Dadra & Nagar Haveli were under Portuguese rule till 1961.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Introduces new design unit as part of its brand identity

    Airtel unveils ‘The Smartphone Network’ ad campaign

    Bharti Airtel has launched its ‘The Smartphone Network’ (TSN) advertising campaign.

     

    The new campaign by Airtel rides on the surge in adoption of data services led by increasing penetration of smartphones across India. “Data is clearly driving the next phase of telecom revolution across the globe. In recognition of this phenomenon, we at Airtel have made significant technology and network investments to ensure we deliver the best data experience for smartphone users in India. ‘The Smartphone Network’ campaign by Airtel drives this very message in a manner that is intrinsic with our brand positioning”, said Mohit Beotra, Chief Brand Officer – Bharti Airtel (India).

     

    In line with brand Airtel’s larger positioning around enabling relationships – the campaign’s television commercial (TVC) is a thematic film with a contemporary take on the role that smartphones and data networks are playing in bringing millions of data savvy Indians closer to one another. “From ‘Express Yourself’ to ‘Har Friend Zaroori Hai, Yaar‘ – enabling magical relationships have always been at the very core of Airtel’s brand values. Our all new campaign strengthens Airtel’s legacy of identifying fresh and relevant insights around relationships – and is a contemporary take on this very theme”, added Beotra. Supporting the main TVC, a set of short commercials emphasizing the strengths of the Airtel data network (across parameters like faster video streaming, longer battery life etc.) will also be aired.

     

    Designed and developed by Taproot, the TVC will run on all national TV channels, and also have a strong presence in the digital world. The campaign will be supported by a strong presence on static media, including outdoor and retail.

     

  • The DDB Mudra Group, with its 10 agencies and operating units is in a unique position to meet these demands

    DDB Mudra Group announces Group Executive, Creative and Strategic Planning Council

    By A Correspondent

     

    DDB Mudra Group has announced the re-constitution of its Executive Board and the creation of the Group Creative Council and the Strategic Planning Council.

     

    The Group Executive Board, will consist of the following members: Aneil Deepak, Head of Ideas, DDB MudraMax, Anurag Bansal, CFO, DDB Mudra Group, Deepak Nair, COO, 22feet Tribal Worldwide, Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group, Mandeep Malhotra, President, DDB MudraMax – OOH, Retail & Experiential, Rajiv Sabnis, President, DDB Mudra West, Sathyamurthy Namakkal, President, DDB MudraMax – Media, Sonal Dabral, Chairman & CCO, DDB Mudra Group.

     

    Given the new order of business and marketing challenges and increasing conversations and demands from a wide spectrum of clients for more collaborative and integrated solutions, the DDB Mudra Group, with its 10 agencies and operating units (DDB Mudra West, DDB Mudra South & East, DDB Mudra North, DDB MudraMax – OOH, DDB MudraMax – Experiential, DDB MudraMax – Media, TracyLocke, 22feet Tribal Worldwide, RAPP and DDB Remedy) offering a range of specialist solutions,  is perhaps in a unique position to meet these demands.

     

    Madhukar Kamath

    Madhukar Kamath, Group CEO & Managing Director, DDB Mudra Group said, “Today we sit at the intersection of humanity, creativity, and technology. It is the age of Influence and it is an exciting time with enormous potential for brands and their future.  With DDB Mudra Group’s legacy, there really isn’t any other company in India that has the capability of delivering influential creative solutions through all marketing touch points. And with the Executive Board we aim to deliver just that.”

     

    The Creative Council will consist of Aneil Deepak, Head of Ideas, DDB MudraMax, Brijesh Jacob, Joint MD, 22feet Tribal Worldwide, Rahul Mathew, Creative Head, DDB Mudra West, Sambit Mohanty, Creative Head, DDB Mudra North, Vipul Thakkar, Creative Head, DDB Mudra South & East.

     

    Sonal Dabral

    Sonal Dabral, Chairman & Chief Creative Officer, DDB Mudra Group, on the creation of the Group Creative Council said, “As we go about living our vision of being the most influential communications company in India, it is of paramount importance that we constantly evaluate and celebrate our creativity, our work. Our Creative Council will help us deliver just that. Creative leaders of the group coming together sharing work and ideas and helping each other become better and stronger every single day. In turn shaping DDB Mudra Group to be the very best.”