MxMIndia

Category: ADVERTISING

  • The Olive Crown Awards This award will honour a company's commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society

    IAA Olive Crown introduces ‘Corporate Social Crusader’ Award

    By A Correspondent

     

    The IAA Olive Crown Awards, the first award for creative excellence that encourages and espouses the sense of communicating sustainability in India (and Asia too), has introduced a

    a special ‘Corporate Social Crusader’ award that celebrates ‘doing’ rather than ‘talking’.

     

    Ambi Parameswaran

    This award will honour a company’s commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society. Said M G Parameswaran, Chairman, Olive Crown Awards: “This is a special award that we will present to a corporate that has let its actions speak louder than its words. The award will celebrate a corporate social initiative undertaken in the last year. We will have a special jury consisting of senior people representing corporates and advertising. With the changes in the Companies Act with respect to CSR, we felt there was a need to focus sharply on this activity”.

     

     

    Srinivasan Swamy

    Added Srinivasan K Swamy, President IAA India Chapter: “The Olive Crown awards are already being seen as a cause. This provided us an ideal platform to launch this very meaningful Corporate Social Crusader Award. We already have the Green Crusader Award where recipients of great eminence have graced our event. This will be another such coveted award.”

     

    The details for sending in entries for the IAA Olive Crown Social Crusader Award can be seen at Item No. 20, Call For Entries at iaaindiachapter.org

     

     

     

  • GroupM's Motivator has retained the Apple account after a month-long pitch

    iRetain. No call drop as Motivator keeps iPhone mandate, adds iPad and Mac to kitty

    By A Correspondent

     

    GroupM agency Motivator has retained the coveted Apple account after a month-long pitch. The other contenders are said to be ZenithOptimedia and Madison. The Apple account is with Ingram Micro and Redington, Apple’s exclusive distributors in India.

     

    Apple India is rumoured to spend Rs 150 crore on spends on print, digital, radio, activation and OOH with iPhone leading the contribution with more than 70% of the spends. This year, the emphasis is going to be on powering iPhone sales through innovative use of digital solutions. Print’s tactical use will be balanced by creative use of media to keep the brand in the desirable space, we were told.

     

  • What D&AD brings to the table is a rigour in the judging process which Kyoorius pledges to honour and maintain

    One Min View: Can the industry afford two creative advertising awards?

    We were sure this would happen. The Abby awards have lost much glitter over the years and created room for a D&AD-like player to come in with the Kyoorius Awards.

     

    But if the film industry can have 10-odd awards, what prevents over a dozen being offered for advertising. Well, for the film awards, there’s no entry fee, and the organizers make their money from sponsors given it’s a televised show. Not so for the ad awards.

     

    Yes, internationally we have the D&AD, Cannes, Clio, One Show etc etc, but can we really afford to have more than one awards show? Or, rather, can agencies afford to send entries to more than one national awards event apart from some of the international awards that need to be participated in?

     

    It’s unfortunate that the ecosystem has led the Abby degenerate to this level. Degenerate may be a harsh word, but surely the Creative Abby even as it is the Oscars of the creative advertising community has lost much sheen.

     

    If we thought things couldn’t get worse after Ogilvy not participating last year, the controversy around scam ads and plagiarism was shameful.

     

    What D&AD brings to the table is a rigour in the judging process which Kyoorius pledges to honour and maintain. Last year, D&AD’s often brutal processes were much appreciated at the Kyoorius Design Awards, and one hopes to see an encore of that for the Creative Advertising Awards. Even Kyoorius’s founder-CEO Rajesh Kejriwal wasn’t allowed to enter the meeting room on the first two days of judging.

     

    Contrast this with the Creative Abby where the processes have been cleansed much, but there’s a definitely loss of faith. And face.

     

    It’s ironic that the Ad Club is managed by some of the brightest brains in the business. The top creative bosses are also a very reasonable lot. What needs to be done is for them to sit together and hammer out a solution. Soon. Meanwhile, for now, let’s welcome the D&AD-Kyoorius folks. And let’s hope both can co-exist.

     

  • The second phase of the campaign was launched a few days back with a two-minute TVC, digital and print advertising and exhibitions which will draw people to understand the problem and donate

    Taproot launches second phase of TOI campaign on farmer suicides

    By A Correspondent

     

    Taproot India has released the second part of the farmer suicides campaign it has created for The Times of India.  The awareness campaign began in April last year with an exhibition, traffic to which was driven by a print and outdoor campaign. As part of that communication, 12 portraits of dead farmers were created using dry, burnt hay. These portraits were displayed and auctioned and the proceeds from each portrait were given to the families of the deceased.

     

    “The objective of this campaign is to raise awareness of this issue so that steps are taken to support the farmers. In addition the campaign will also attempt to provide an alternative source of income  to the farmers families that have been affected,” said Rahul Kansal, Executive Director, Bennett, Coleman & Co Ltd, the publishers of The Times of India.

     

    Rahul Kansal

    Given the response to the initial phase, the second phase of the campaign was launched a few days back a two-minute TVC, which is also a part of a digital campaign that got implemented around the same time. Webchutney is the digital agency. Along with the television message, hoardings have been planned in different cities, starting with Mumbai. Followed by a print campaign and a second round of exhibition planned at Feb end in Nagpur, The whole agenda of the campaign is to have more and more people wake up to the issue and generate sufficient funds for the hugely affected farmer community, notes a communiqué.

     

    Santosh Padhi

    “One Indian farmer committing suicide every 30 minutes is indeed a shocking piece of news. Our attempt is to make people realise the seriousness of the issue and request people to donate or spread the message. The more we spread the message the higher our chances of saving a few lives,” said Santosh Padhi, Chief Creative Officer and Co-founder, Taproot India.

     

    All proceeds go towards helping the community learn alternative means of livelihood and to support the families of the bereaved. The initiative has been carried out with support from Samaj Sevak Charitable Trust, an NGO working for the same cause, thereby ensuring the funds reach those rightfully in need. The initiative has also gained support from the National Bank for Agriculture and Rural Development to ensure effective implementation of all its programmes.

     

    “India’s economic strength comes from the farmers and all that they produce. Close to 60 percent of people are still directly or indirectly dependent on agriculture. For centuries, the entire nation has been heavily reliant on the farmers. So it’s only right that now when they are suffering, we try and do everything from donations to awareness programs to ease their pain and put an end to their sufferings,” said Vivek Khilare, Secretary and Divisional Head, Samaj Sevak Trust, Mumbai

     

  • Creativeland Asia did extremely well at Spikes Asia, signalling that not only have independent agencies arrived, they’re doing so in style

    Rise of the Indie

    By Tuhina Anand

     

    Creativeland Asia literally began life at Mr Sajan Raj Kurup’s dining table, where he discussed it with his friends four years ago when he quit his job as Regional Creative Director at Grey Worldwide. And the independent agency’s time seems to have come.

     

    For those who need to break away from large networks where creativity sometimes yields to hierarchy, setting up their own agency is the answer. And it seems to be an answer that works. A recent example would be Creativeland Asia bagging the Independent Agency of the Year at Spikes Asia. This was the first year when this award was introduced, and it aims at encouraging the spirit of creative entrepreneurship that has helped forge outstanding companies.

     

    Mr Kurup’s venture has now grown to a strength of 8o people across two full-fledged offices in India and nine strategic offices in Asia.

     

    Creativeland Asia also brought home a Grand Prix in integrated media category for 3D Experience for its client Audi India, a business it bagged in July last year. This also was a campaign of Indian origin which for the first time Audi adapted and used across the globe. The agency also bagged a Bronze Spike in digital for Hippo’s Plan-T. In fact, it was invited by Twitter to make a presentation on Plan-T which basically is a Twitter-led campaign which has won them accolades for innovative thinking. The agency has also won awards and accolades at other platforms including D&AD, One Show, Adfest, Spikes Asia and Cannes, and our very own Goafest.

     

    On his win, Mr Kurup, Founder & Creative Chairman, Creativeland Asia, says, “Winning the ‘Independent Agency of the Year’ award is a proud moment for us. This win is also significant for all independent agencies in India. To bag the Grand Prix for real work and on a global brand like Audi underscores the creative culture at Creativeland. It goes to show that when you consistently create good and inspiring work, lady luck is bound to shine on you sooner or later.”

     

    The agency has also done some pathbreaking work for its client Frooti where the brand has been totally refreshed itself including a funky package design. It also launched recently Saint Juice beginning the exercise of naming the brand signifying purity and 100 per cent juice. Some of the other brands it has worked for include Café Coffee Day, Medimix, LMN and Appy Fizz among others. The common link among all the brands is that Mr Kurup when he started out had said he wanted the agency to focus on marketing to the youth, and largely the brands that Creativeland has worked on exude this approach in its work.

     

    So does the win at Spikes for Creativeland really signify that today is the time of the independents. Yes, one can say that the time is conducive for independents with talent, and who are big on ideas, to come to the fore. Like Taproot changing the way industry looks at small agencies with its work on Airtel which is a big client, and getting praise for its campaign “Hare ek friend zaroori hota hai.” It’s also a time when the client’s approach is changing, too, and they are willing to take risks especially in a cluttered market with an overdose of media vehicles where it becomes imperative to get your brand noticed with cutting-edge and “hat ke” ideas.

     

    In that sense Creativeland Asia’s win affirms this wind of change. And the might of independents cannot be undermined as they are ready to take the biggies and steadily increasing their strength by diversifying their portfolios. Just like Creativeland, which has been expanding its footprint with providing content for four television channels including two reality shows. In fact, the agency is also venturing into the film industry with their first production, Karmayogi.

     

  • The megastar told IIM-A students that he had stopped endorsing Pepsi after Jaipur girl called it 'poison'

    For Amitabh Bachchan, endorsing Pepsi is not the right choice!

    By Vishal Dutta & Ratna Bhushan

     

    Egging on other celebrities to do a due diligence before endorsing brands, Bollywood icon Amitabh Bachchan told an audience on Thursday that he stopped endorsing Pepsi after he was confronted by a little girl who wondered why he promoted the soft drink that her teacher had branded as poison.

     

    Mr Bachchan said the girl tossed the question to him during an event at a school in Jaipur. He said he could not reply immediately, but it made him feel “this impression is on the mind of the people…” “So I stopped endorsing Pepsi,” he told the audience at the Indian Institute of Management, Ahmedabad, comprising IIM-A students, faculty members and officials of Gujarat Tourism – a brand that Mr Bachchan promotes.

     

    Mr Bachchan said he did his due diligence before endorsing any product. “I look into it… I meet the client and ask them about it… I don’t endorse tobacco or alcohol because I don’t have them…then why I should endorse them?” he said.

     

    “I tell this to my son Abhishek and to daughter-in-law Aishwarya also…if you have to endorse a product then you have to conduct your life in such a manner that it does not affect others’ lives,” Mr Bachchan said. His comments came at the end of the interactive session on celebrity endorsement when an IIM-A student asked him about how he decided on brands.

     

    A spokesman for PespiCo, which owns the soft drink brand Pepsi, refused to comment on Mr Bachchan’s remarks. The actor had featured in the Pepsi campaigns between 2002 and 2005. Chandra Bhushan, deputy director general of environment think tank Centre for Science & Environment, said that Mr Bachchan’s comments should serve as an example for a lot of celebrities who endorse brands that are not healthy and make children obese.

     

    “Most celebs have been associated with one cola brand or the other. They should be responsible for what brands they endorse,” said Mr Bhushan, whose organisation had spearheaded a campaign against soft drinks such as Pepsi and Coca-Cola a few years ago after reports that they contained pesticide residues.

     

    Cola brands are one of the biggest spenders in the advertising markets and any association with the top brands is considered a badge of recognition in tinsel town. Pepsi’s current brand ambassadors include Ranbir Kapoor and Indian cricket team captain MS Dhoni while Deepika Padukone endorses Coca-Cola, a brand that also boasts of Sachin Tendulkar, who appears in its social messaging ads.

     

    Bollywood’s highest-paid star Shah Rukh Khan endorsed Pepsi for over 10 years while Mr Bachchan’s daughter-in-law Aishwarya Rai endorsed brand Coca-Cola during her heydays in Bollywood. Harish Bijoor, social commentator and brand consultant, however, felt Mr Bachchan needed to be more careful before airing such views.

     

    “After endorsing a brand for so many years, he cannot de-endorse it. Any brand endorsement deal by a celebrity is an informed choice. They cannot be repenting it at a later stage,” he said.

     

    Mr Bachchan, who has been described as ‘the angry young man’ and ‘one-man industry during his blockbuster years in Bollywood in the 1970s and 80s, started his association with Pepsi in 2002.

     

    His current endorsements include Maggi, Kalyan Jewellers, Parle Goldstar Cookies, Binani Cement and Gujarat Tourism. At least one commentator we spoke to wondered what Mr Bachchan would have to say about his continuing endorsement of Maggi, a convenience food targeted at children that is high on calories.

     

    Elaborating on his endorsement strategy, Mr Bachchan said he took up Gujarat government’s tourism campaign by sheer accident after a conversation with Chief Minister Narendra Modi. During the production of his movie ‘Paa’, he had met the CM to request waiving of entertainment tax for the film.

     

    During the conversation, Mr Modi told Mr Bachchan that Gujarat had the largest number of archeological sites in the country. “I suggested it should be talked about,” Mr Bachchan said. Within a week, Gujarat Tourism Secretary Vipul Mittra called Mr Bachchan up regarding a new campaign for Gujarat Tourism. “I suggested Ogilvy & Mather’s Piyush Pandey, and members from the tourism department joined in, thus creating an initial team for the Gujarat Tourism ad campaign,” he said.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Given L&K's stake sale to Publicis, Sajan Raj Kurup (Creativeland) and Santosh Padhi (Taproot) talk on independent creative agencies aligning with big networks

    Independent or align with a global network?

     

    While the advertising industry has been abuzz with rumours on Law & Kenneth selling a majority stake to Publicis Groupe since last year, there are mixed sentiments on yet another independent agency (that is not a part of an global media services network) succumbing to the pressures. We asked two agency heads – Sajan Raj Kurup who continues to be an independent and says he will never sell stake to a international superpower and Santosh Padhi whose Taproot aligned with Dentsu two years back for their views.

     

     

    Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia

     

    While each agency will have its own reasons, how do you react to one more independent agency getting aligned with a big network?

    Every agency has its reasons to sell. To each his own. As long as they are happy who are we to judge.

     

    Is this something that you at Creativeland are also looking at now or eventually?

    If I wanted to start a place to one day sell it as an advertising agency and cash out, I would called it adland. Fortunately or unfortunately, I am not adland. I am Creativeland. And I have a plan 🙂

     

    In fact with each passing day I am lesser and lesser of an advertising agency. And I still enjoy what I am doing. There is a good chance I may fail and what an epic failure it would be. There is also a good chance I may succeed. But I am not thinking about it.

     

    Some of the reasons why L&K decided to sell stake was to increase scale, get better funded and increase its set of clients. Is that something that’s a huge pull as the agency size grows?

    Obviously scaling up and investments are a part of any business. Mine is no exception. I am not averse to conversation for strategic investments. But I am reluctant to talk with advertising networks. They are myopic. They don’t invest. They buy to kill and devour. Not to grow. That is not my game.

     

    		  

    Santosh Padhi, Co-founder and Chief Creative Officer, Taproot India

     

    Santosh Padhi

    While each agency will have its own reasons, how do you react to one more independent agency getting aligned with a big network?

    Different people have different needs and priorities, but in most cases coming together means strengthening your strength. Since I ran the recent Standard Chartered Mumbai Marathon, let me put the same analogy here :). On a long run you can decide to maintain a speed and decide to run the same speed throughout or you decide to speed up but run out of energy and momentum when you are pushing beyond your limit, where you need the right energy drink to add to your momentum and achieve the goals faster, without getting tired. It’s completely up to an individual or the agency to decide how fast one wants to finish the game.

     

    Some of the reasons why L&K decided to sell stake was to increase scale, get better funded and increase its set of clients. Is that something that’s a huge pull as the agency size grows? Were these the reasons why Taproot sold stake to Dentsu?

    While someone from L&K can address the issue of why they sold stake, we at Taproot joined hands with Dentsu for 2-3 reasons:

    a.Management control, a creative agency should always have this as that reflects in your output. Other department support as we were only focusing on creative product and limited to just Mumbai, but at times clients do look for many necessary support and we did not want to lose business just because of the lack of it. Dentsu’s multiple offices and departments have been very handy for us.

     

    b.Globally, Dentsu is an innovator when it comes to digital and sooner or later we all will be in this sea, and they will be of great help when India gets into such action.

     

    And, most importantly, c. We felt comfortable at a human level and that’s very important in a people’s business

     

    If there’s one advantage that you think Taproot has derived post Dentsu, what would it be?

    It has been a wonderful two-year journey. We have worked together on many projects like Nurishco, Dulux, Himalaya etc. We complement each other very well.

     

     

  • The new structure to have both companies working under the L&K Saatchi & Saatchi brand

    Publicis takes majority stake in Law & Kenneth, merges it Saatchi & Saatchi India [Updated]

     

    By A Correspondent

     

    It’s not an acquisition like various others. Paris-based Publicis group has acquired a majority stake in Mumbai-headquartered full-service independent agency Law & Kenneth (L&K). In turn, L&K has merged with the India operations of the group’s Saatchi & Saatchi and taken full management control of the agency.

     

    Anil S Nair (CEO & Managing Partner, L&K S&S), Sandhya Srinivasan (CSO & Managing Partner, L&K S&S) and Anil K Nair (CEO & Managing Partner, Digital L&K S&S)

    The baton was in fact passed on to the L&K bosses some two months back, and once Saatchi’s key clients like Procter & Gamble were taken into confidence, the deal was announced on Thursday. Saatchi & Saatchi India will be re-branded L&K Saatchi & Saatchi.

     

    Law & Kenneth Chairman and Managing Director Praveen Kenneth will manage the new entity in the same role. He will join the Saatchi & Saatchi Asia-Pacific board and will work with Chris Foster, Chairman and CEO of Saatchi & Saatchi APAC. L&K’s core team of managing partners – Anil S Nair (CEO), Sandhya Srinivasan (CSO) and Anil K. Nair (CEO, Digital L&K) will take charge of the new company.

     

    Interesting Kenneth was CEO of Publicis India from 1999-2003. In 2004, he and British adman Andy Law founded L&K along with investor and co-founder Anita Roddick of The Body Shop. Pre-merger, the agency served a cross-section of local and global clients, including Renault, Dabur, Tata AIG Insurance, Godrej, ITC, Reliance, Idea and Hero MotoCorp.

     

    According to industry estimates, the combined entity will have a turnover upwards of Rs 100 crore, with more than 75 per cent contribution from the erstwhile L&K’s clients.

     

    Said Maurice Lévy, Chairman and CEO of Publicis Groupe in statement: “”We are excited to be adding the breadth and depth of talent and resources of Law & Kenneth to  the Saatchi & Saatchi network in  India. We are glad to be welcoming Praveen back into the Publicis Groupe family.”

     

    Praveen Kenneth

    Said Kenneth: “L&K was born out of passion and our story is an example of the Saatchi & Saatchi spirit of ‘Nothing Is Impossible’.” While what Publicis brings to the table is the financial muscle and international scale, Kenneth & Co will drive the enterprise hard. “The combination of L&K’s stability, size proven success and experience in India’s dynamic marketplace, together with Saatchi & Saatchi’s iconic status and mystique, results in a creative powerhouse that is L&K Saatchi & Saatchi,” Kenneth added.

     

    The Publicis group has been on an acquisition spree in recent years and employs 3000 professionals across 10 global media service networks in India.

     

  • The fomer Creativeland Asia partner and ECD and JWT VP and Senior CD join hands to form a new agency

    Vikram Gaikwad, Vistasp Hodiwala join hands to launch new agency Underdog

    By Ravi Balakrishnan

     

    Vikram Gaikwad, former partner and executive creative director at independent agency Creativeland Asia and Vistasp Hodiwala, VP and senior creative director at JWT, have combined forces to launch a new agency named Underdog.

     

    The agency principals represent a classic art and copy structure. An art director by training, Mr Gaikwad has an impressive track record with stints at Grey and most recently Creativeland Asia to his credit. He’s worked on brands like Bajaj Appliances, Mercedes, Mahindra and Parle Agro.

     

    Mr Hodiwala has been associated with Lead India and Teach India as well as the Godrej corporate brand campaign.

     

    This is quite literally the first time Messrs Gaikwad and Hodiwala will be collaborating. Mr Hodiwala says: “We have been in the same industry for two decades, even been to Cannes the same years but our paths never crossed.”

     

    On meeting via a mutual friend, the duo found they shared a high level of compatibility and a desire to strike out on their own. Mr Gaikwad says: “We would have earned more had we joined networks but there’s a joy to creating something.” He has previous entrepreneurial experience, leaving Grey to found Creativeland Asia with Raj Kurup. He wryly says: “This is my second innings.” It’s a first for Mr Hodiwala, who says: “There comes a time when what the agency expects from you and what you expect out of life are different.”

     

    The agency will be self-funded and for the moment has no servicing or planning partner in place. The goal according to Mr Gaikwad is: “To grow with brands, no matter if they are small or big.” The duo are in conversations with three or four brands at the moment.

     

    The one thing Underdog is sure it’s not going to be is a boutique. Mr Hodiwala observes: “No agency would be caught dead doing that. The time when that was in vogue was possibly 10 years ago. People want to be responsible communicators now and stand for a certain amount of honesty and serious originality.”

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The adspend is valued at Rs 25-30 crore and the account will be handled by Cheil India's Mumbai and Gurgaon offices

    Cheil bags Lavie by Bagzone

    By A Correspondent

     

    Cheil Worldwide SW Asia (Cheil India) has been awarded the creative mandate for Lavie, the women’s handbag and footwear brand from Bagzone Lifestyles Pvt Ltd. The brand was being handled by TBWA. The advertising spend is valued at Rs 25-30 crore and will be handled by Cheil India’s Gurgaon and Mumbai offices.

     

    Hari Krishnan
    Sandeep Goenka

    Confirming the win, Hari Krishnan, COO, Cheil Worldwide SW Asia, said: “Lavie is indeed a very prestigious win for Cheil. I am glad Bagzone gave us the opportunity to demonstrate our integrated capability. As a brand, Lavie already enjoys very good recall but needs to move the needle on brand attitude. We are very excited with this mandate – creative juices will flow and bring our ideas alive across all touch points of the consumer journey.”

     

    On Cheil’s appointment as Lavie’s creative partner, Sandeep Goenka, COO of Bagzone said: “Cheil’s integrated approach was very robust. Lavie is a young brand yet enjoys good recall. However, the need is to take it to the next level with the right partners – we are happy that Cheil’s creative combined with shopper/ retail capability brought alive the idea of a complete consumer voyage.”

     

  • The fest will be held from September 23 to 26 in Singapore

    Spikes Asia will now be a 4-day affair

    By A Correspondent

     

    The Spikes Asia Festival of Creativity, the leading festival and awards held in Singapore every year, has announced the dates for the 2014 edition: September 23-26. It will take place in the week after the F1 Singapore Grand Prix.

     

    Commenting on the changes, Terry Savage, Chairman of Lions Festivals, said: “Moving the Festival back by a week positions it better for growth, allowing us to offer delegates even greater content with four days of relevant and essential industry learning and networking. It’s an exciting time for the region and we look to reflect that in the festival and awards.”

     

    Spikes Asia key dates:

    Delegate Registration Opens: April 17

    Entries Open: May 15

    Entries Deadline: July 25

     

  • The conference will deal with issues concerning marketing to captive audiences in environments like malls, multiplexes, airports and live events

    Captive audience marketing ‘bootcamp’ by Eventfaqs on Feb 6

    By A Correspondent

     

    Experiential marketing specialists Eventfaqs is conducting a conference on ‘captive audience marketing’ on February 6 in Mumbai. Called the Brand Experience Bootcamp, the day-long even includes three panel discussions and an equal number of presentations and workshops (*See Disclosure).

     

    The conference strives to enhance the understanding and be a platform for knowledge-sharing in marketing to captive audiences in environments like malls, multiplexes, airports and live events, notes a communique.

     

    Presented by LIVE Viacom 18 and powered by Phoenix Market City, DDB MudraMax is knowledge partner to the conference. Speaking about the platform, and also marketing to captive audiences, Mandeep Malhotra,  President, DDB MudraMax, said: “In the absence of formal training institutes for experiential marketing, this ‘bootcamp’ will help to share experiences of expert who consume and work in the experiential marketing space. The speakers bring with them real expertise and I look forward to learn and also share my experience with the delegation. Together, we will grow better!”

     

    Commenting on captive audience marketing and Live Viacom 18’s association with the Brand Experience Bootcamp, Jaideep Singh, Senior Vice President and Business Head – INS, Viacom18, said: “As curators of live experiences, Live Viacom18 presents this opportunity and is delighted to associate with the ‘Brand Experience Bootcamp’.”

     

    Sessions at the ‘bootcamp’, will range from a keynote by veteran mediaperson Dr Bhaskar Das on ‘Dis-engage to Engage’, panel discussions on: ‘Decoding captive Space’; ‘Marketing to youth’ in such environments and a debate on ‘Sales v/s Brand Experience’. There will also be case study presentations on topics including, ‘Brand Experience Design’; ‘Digital integration in Brand Experience’ and ‘International trends in Captive Audience Marketing’.

     

    Some speakers at the conference include G Sharath Chandra, Chief Revenue Officer, Times OOHl Siddharth Roy, COO, Hungama; Rajiv Mehta, MD, Puma- South Asia; Prem Kamath, Executive VP and GM, Channel V; Akshay Mehrotra, CMO, Big Bazar; Ashish Mishra, MD, Interbrand; Nick Hill, Director of Sales, SpaceandPeople – UK; Rajendra Kalkar, Sr. Centre Director, The Phoenix Mills; Deepa Thomas, Head- Corporate Communications, eBay and Varun Duggirala, The Glitch amongst others. More updates at eventfaqs.com/brandexp

     

    The associate sponsor to the event is SpaceandPeople while the creative partner is Skarma. Design destination Kyoorius is community partner.

     

    (*Disclosure: MxMIndia is a media partner of the Brand Experience Bootcamp)